Skullcandy
 | |
| Company type | Private |
|---|---|
| Industry | Audio |
| Founded | 2003 |
| Founder | Rick Alden |
| Headquarters | Park City, Utah |
Key people |
|
| Products | Headphones Audio equipment, audio accessories |
| Brands | Authentic design Andi Nugraha |
| Revenue |  $266.3 million (2015)[1] |
| Website | www |
Skullcandy Inc. is an American company based in Park City, Utah that markets headphones, earphones, hands free devices, audio backpacks, MP3 players, and other products.[2]
Products
Skullcandy's products are targeted at the outdoor action sports demographic (snowboarders, skateboarders, etc.) and general consumer market.[3] Skullcandy products are sold through retailers, specialty outlets, corporate incentive programs and the company's online store.[4]
Company history
Skullcandy was founded by Rick Alden and co-founder Cris Williams in 2003. The first Skullcandy product, the Skullcandy Portable Link, was introduced at the 2003 International Consumer Electronics Show (CES) in Las Vegas, Nevada. The LINK system combines headphones with hands-free cellular technology, allowing users to listen to music from a portable audio device, while making and receiving calls through their cell phone. Skullcandy holds a patent for the wireless version of LINK technology.[5]
In 2008, Skullcandy debuted 2XL to the marketplace at all retail stores.
In December 2008, Skullcandy products were described as "the world's coolest ear bud," by Fortune magazine.[6]
In April 2011, Skullcandy purchased headphones manufacturer Astro Studios (Astro Gaming) for an unknown amount of cash.
On January 28, 2011, Skullcandy filed for an initial public offering with the Securities and Exchange Commission.[7] This announcement was met with some criticism from financial press.[8][9]
On June 24, 2016, Incipio, a maker of phone cases, wireless speakers, and other accessories announced plans to acquire Skullcandy for $177 million, however the deal later fell through as Incipio refused to submit a proposed amendment to the merger agreement and Skullcandy terminated the agreement.[10] Skullcandy considered numerous other offers, eventually agreeing to be acquired by Mill Road Capital for $196.9 million at $6.35 per share. The deal was finalized and completed on October 3, 2016, and the company became a private business again.[11]
References
- ^ http://investors.skullcandy.com/releasedetail.cfm?ReleaseID=958518
- ^ Gardiner, Bryan (2010-08-24). "The Secret Scam of Cheap Earbuds". Gizmodo. Retrieved 2015-08-27.
- ^ "Skullcandy adds Scot Carlson as vice president of finance". Globalsurfnews.com. 2008-04-01. Retrieved 2008-04-05.
- ^ "Rymax Marketing Partners with Skullcandy for Incentive Products". ChiefMarketer. 20 February 2008. Retrieved 26 November 2016.
- ^ Sorice, Cory (13 March 2007). "Patent Monkey: Skullcandy Patents LINK between Cell Phone and iPod". TechCrunch. Retrieved 26 November 2016.
- ^ Copeland, Michael (2008-12-30). "The world's coolest ear buds". CNN. Retrieved 2010-05-23.
- ^ "Form S1 for Skullcandy, Inc". SEC.gov. 2011-01-28. Retrieved 2011-02-15.
- ^ Berman, Dennis (2011-02-01). "Skullcandy IPO? Check Your Head". WallStreetJournal.com. Retrieved 2011-02-15.
- ^ "The Game: Skullcandy IPO is a Headscratcher". The Wall Street Journal. 2011-02-01.
- ^ O'Kane, Sean. "Incipio is buying Skullcandy to expand its accessory empire". Retrieved 2016-06-24.
- ^ Berman, Laura (24 August 2016). "Mill Road Capital victorious in Skullcandy bidding war". TheStreet. Retrieved 26 November 2016.