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Covfefe

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The tweet

Covfefe (/kəvˈfeɪfeɪ, koʊˈfɛfeɪ/)[1] was a misspelling of the word "coverage" made in a viral tweet by U.S. President Donald Trump, which subsequently became an Internet meme. Shortly after midnight (EDT) on May 31, 2017, Trump tweeted "Despite the constant negative press covfefe", and stopped.[2] The tweet was deleted several hours later. President Trump implied later that day that the tweet's wording was intentional. White House press secretary Sean Spicer also stated, "I think the president and a small group of people know exactly what he meant."[3]

The tweet garnered intense attention in the news and social media, quickly becoming a viral phenomenon. The word "covfefe" came to be associated with gaffes and social media mistakes by Donald Trump and other public figures. The tweet and the word "covfefe" produced a variety of other cultural, economic, and societal influences. In particular, the Volfefe index (for "volatility" and "covfefe"), created by JPMorgan Chase in 2019, measures the impact of President Trump's tweets on the U.S. bond yields.[4] Covfefe is one of Donald Trump's "most famous" tweets.[5][6][7][8]

The covfefe tweet

At 12:06 a.m. Eastern time on May 31, 2017, Trump tweeted, "Despite the constant negative press covfefe"; the tweet stopped after that.[2] "Covfefe" was an apparent mistyping of the word "coverage".[9][10][11][12] Trump deleted the tweet about six hours later.[2][13]

U.S. President Donald Trump
U.S. President Donald Trump, February 2017

The covfefe tweet quickly went viral and generated much joking and speculation in social media and the news about the meaning of "covfefe". By the morning of May 31, the covfefe tweet was retweeted more than 105,000 times, garnered more than 148,000 likes,[13] and a viral internet #covfefe meme was born.[14] Within 24 hours of Trump's tweet, the hashtag #covfefe had been used on the internet 1.4 million times.[15]

Trump did not acknowledge that the tweet contained a mistyping. Instead, after deleting the original tweet, Trump tweeted again at 6:09 am: "Who can figure out the true meaning of "covfefe" ??? Enjoy!"[16] Later that day the White House press secretary Sean Spicer implied that the tweet wasn't a typo but was intentional: "I think the president and a small group of people know exactly what he meant."[3]

For May 31, the Google Search term "covfefe" surpassed the search term "paris climate" (in reference to the 2015 Paris Climate agreement); on the same day Trump indicated that the U.S. may withdraw from the Paris Agreement.[17]

In May 2018, President Trump referenced the word by pronouncing it in a White House video about the auditory illusion Yanny or Laurel. Near the end of the video, Trump stated "All I hear is 'covfefe'."[18]

Philip Bump, an analyst for The Washington Post, wrote in July 2019 that the covfefe tweet episode was representative of President Trump's refusal to admit minor misstatements.[19] Other Trump critics in the media have expressed similar opinions.[20][21]

Influence

The Covfefe Presidency, by Mike Licht
The Covfefe Presidency, by Mike Licht

Writing for The Atlantic in January 2019, journalist Adrienne LaFrance summarized the significance of the covfefe tweet thus: "Covfefe remains the tweet that best illustrates Trump's most preternatural gift: He knows how to captivate people, how to command and divert the attention of the masses."[16]

The covfefe meme produced a variety of follow-up effects in culture, language and business. In May 2018, while marking the one-year anniversary of the covfefe tweet, a USA Today article noted: "But did the president know what he had wrought on U.S. culture? The memes. The songs. The jokes."[22]

In language and politics

The Urban Dictionary, on the day of the tweet, quickly added an entry for "covfefe" defining it as follows: "It literally means covfefe."[23] In June 2017, the popular word game Words with Friends added "covfefe" to its dictionary.[24] Two years later, Scrabble refused to follow suit, prompting a dig at Trump by Hillary Clinton.[25]

In October 2017, Dictionary.com announced that "covfefe" topped its list of 'unmatched queries', that is user searches for a word that does not have an entry.[26] In October 2018, Brewer's Dictionary of Phrase and Fable added an entry for "covfefe" to its 20th edition.[27]

In December 2017 Lake Superior State University included "covfefe" in its '43rd annual List of Words Banished from the Queen's English for Misuse, Overuse and General Uselessness'. The university's spokesman noted that the word "became shorthand for a social media mistake".[28]

In public discourse, "covfefe" is now often invoked when discussing gaffes by public figures, businesses and organizations. Among Donald Trump's subsequent misspellings and mis-speakings, "text massages",[29] "President Of The Virgin Islands",[30] "the oranges of the investigation",[31] "Smocking gun",[32] "Hamberders",[33] "Melanie",[34] "Prince of Whales",[35] "Global waming,"[36]and others, have been compared in the media to the covfefe tweet.

Protester holding a 'Truth not "Covfefe"' sign.
A protester holding a 'Truth not "Covfefe"' sign.

Gaffes by Joe Biden,[37] by McDonald's,[38] by India's Ministry of Finance,[39] by Philippines President Rodrigo Duterte,[40] by Indian writer and politician Shashi Tharoor,[41] by British journalist Andrew Marr,[42] by former President of Russia Dmitry Medvedev,[43] and by Burger King[44] also evoked comparisons to covfefe in the media.

Other uses of "covfefe" involve word play on similarity with the word "coffee".[45] Examples include a coffee shop called "Covfefe Café",[46] a beer called '"No Collusion" Russian Imperial Coffee "Covfefe" Stout',[47] various Covfefe coffee drinks,[48][49] an alcoholic coffee cocktail "Covfefe",[50] a coffee and tea ad by Amul,[51] a pro-Trump coffee brand "Covfefe Coffee",[52] etc.

Signs featuring variations on the covfefe theme have also been used by anti-Trump protesters at various events.[53][54][55]

In a December 2018 article in Esquire journalist Tom Nicholson put Covfefe as no. 1 in the top five list of Donald Trump's "linguistic triumphs", with the story's byline "It's hard to imagine a dictionary without 'covfefe' in it now."[56]

In law

Main article: COVFEFE Act

On July 12, 2017, U.S. Representative Mike Quigley introduced H.R.2884, "The Communications Over Various Feeds Electronically for Engagement Act (COVFEFE Act)".[57] The bill would require the National Archives to preserve and store social media posts by the President of the United States. The bill was referred to the House Committee on Oversight and Government Reform on the same day, and saw no further congressional action.[58]

In business and commerce

The covfefe tweet quickly spawned a variety of merchandize items, such as t-shirts, coffee mugs, hats, bags, etc., bearing covfefe related inscriptions.[59][60]

Covfefe inspired several board games,[61][62][63] a caffeine tracker app,[64] puzzles,[65] gifts,[66] toilet paper,[67] and other products.

Photo of a sign advertising a Covfefe cocktail.
A coffee shop sign advertising a Covfefe cocktail.

A 2018 Google Chrome extension called Covfefe allows Twitter users to correct misspellings in their earlier tweets.[68]

In January 2019, "Covfefe Coffee", a pro-Trump coffee brand promoted by a number of conservative commentators, had its ads pulled by Amazon due to the ads' usage of the U.S. flag.[52]

As of March 2019, at least 40 trademark applications had been filed with the United States Patent and Trademark Office for various kinds of covfefe-themed merchandise; none of those applications have been granted.[69] A January 2019 decision by Trademark Trial and Appeal Board of the USPTO, upholding the denial of one of such applications, concluded that the word "covfefe" was too commonly used in a variety of contexts and therefore cannot be trademarked for any specific product.[70]

In September 2019 JPMorgan Chase created a "Volfefe index", with the name inspired by the Covfefe tweet, to measure the impact of President Trump's tweets on the U.S. bond yields.[71] The name "volfefe" is a combination of the words "volatility" and "covfefe".[4]

By February 2018, residents of 21 U.S. states, including both supporters and opponents of Donald Trump, obtained customized "Covfefe" license plates.[72] The state of Georgia prohibited the use of this word on vanity license plates.[73]

In sports

A thoroughbred racehorse called Covfefe won several significant races in 2018–2019.[74][75][76] Covfefe is a bay filly born in 2016.[74] She is a descendant of a champion racehorse Unbridled.[76]

In literature, art, and entertainment

In 2018 a Trump critic Najah Mahir published a book The Ransom that Lies Demand: We the People and "Covfefe",[77] described by the publisher as "a nonfiction book that boldly serves as part of a movement to attain knowledge and freedom while rejecting racism and harmful ideologies".[78]

Stellaris, a game created by Paradox Interactive in May 2016, listed the "Covfefe" star system name as an in-game Easter egg. [79]

The video game Minecraft has a splash text on the title screen referencing covfefe. [80]

A public art project started in January 2018 by an American artist Diana Weymar, documenting Trump's twitter mishaps, features covfefe-themed art.[81]

A December 2018 art rug design "Caught in the Covfefe" by a textile artist Polly Webber is immigration themed and "portrays a border patrol officer taking a young girl from her undocumented mother, who pleads in Spanish, 'Don't take my daughter!'"[82]

In 2019, make-up artists for RuPaul's Drag Race designed a wig called "Covfefe" for the show.[83]

The Donald J. Trump Presidential Twitter Library, a project of The Daily Show, features a piece dedicated to covfefe.[84]

In December 2018, Ed Martin released an adult coloring book Covfefe Christmas Coloring Book Comic with song .[85][86]

Numerous "Covfefe Song" videos are featured at YouTube.[87]

A poem The Rise of the COVFEFE by Philadelphia poet James Feichthaler is inspired by the covfefe tweet.[88]

In scholarly research

A number of scholarly papers discussed the Covfefe tweet in relation to President Trump's use of social media and the corresponding effects on language and culture.[89][90][91][92][93]

See also

Other theories

Other writers report that cov fe'fe is Arabic for "I will stand up" and is used in certain religious rituals. They claim that this result comes from Google Translate, but this is not true at this time of writing.

References

  1. ^ "covfefe". Dictionary.com. Retrieved November 19, 2019.
  2. ^ a b c Matt Flegenheimer (May 31, 2017). "What's a 'Covfefe'? Trump Tweet Unites a Bewildered Nation". New York Times. Retrieved September 10, 2019.
  3. ^ a b Jessica Estepa (May 31, 2017). "Sean Spicer says 'covfefe' wasn't a typo: Trump knew 'exactly what he meant'". USA Today. Retrieved September 9, 2019.
  4. ^ a b Emily Stewart (September 9, 2019). "The Volfefe Index, Wall Street's new way to measure the effects of Trump tweets, explained". Vox. Retrieved September 10, 2019.
  5. ^ Amanda Kooser (December 10, 2018). "Donald Trump #SmockingGun typo sets Twitter on fire". CNET. Retrieved September 10, 2019. Twitter user Matthew Kick gave a humorous shout-out to one of Trump's most famous Twitter spellings of all time, the mysterious "covfefe" back in 2017
  6. ^ Morgan Gstalter (December 11, 2018). "George Conway mocks Trump's misspellings". The Hill. Retrieved September 10, 2019. Katyal, who previously worked under former President Obama, trolled some of Trump's most famous spelling errors by asking why Starbucks "cofefe" was always "smocking hot."
  7. ^ "The Daily Show will be trolling Trump on his birthday with ads on Fox News". The Week. June 12, 2019. Retrieved September 10, 2019. The pop-up exhibit, which has already traveled to Los Angeles, Chicago, and New York, features some of the president's most famous tweets, such as the ever-mysterious "covfefe."
  8. ^ Cat Zakrzewski (July 12, 2019). "The Technology 202: Trump's social media summit was a spectacle. Here are the real takeaways for Big Tech". Washington Post. Retrieved September 10, 2019. Large posters of some of President Trump's most famous tweets were placed on stands. My colleague Philip Bump spotted a tweet about the president's "covfefe" typo next to the bust of Abraham Lincoln.
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  18. ^ Darren Geeter (May 18, 2018). "We now know how to pronounce 'covfefe' — thanks to President Trump's appearance in a White House 'Yanny or Laurel' video". CNBC. Retrieved September 9, 2019.
  19. ^ Philip Bump (July 5, 2019). "The problem with Trump's Revolutionary War airports isn't the airports". Washington Post. Retrieved September 9, 2019. This inability to admit misstatements has no more extreme example than his infamous "covfefe" tweet from 2017.
  20. ^ David A. Graham (September 5, 2019). "Trump's Most Pointless Lie". The Atlantic. Retrieved September 9, 2019. Not since "covfefe," a similarly absurdist episode, has Trump stuck so insistently to a pointless lie, though even that moment was over faster.
  21. ^ "Trump's Alabama Dorian debacle shows he refuses to be wrong". al.com. Associated Press. September 6, 2019. Retrieved September 9, 2019. And even when Trump mistakenly tweeted the nonsensical word "covfefe" late one night, the president, instead of owning up to a typo or errant message, later sent Spicer to declare, "I think the president and a small group of people know exactly what he meant."
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  25. ^ Nicole Goodkind (May 26, 2019). "HILLARY CLINTON ASKS HASBRO TO UPDATE SCRABBLE APP, BUT TELLS THEM TO LEAVE 'COVFEFE' OUT OF IT". Newsweek. Retrieved September 8, 2019.
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  27. ^ Tristram Fane Saunders (October 31, 2018). "Covfefe, kompromat, and mugwump: your guide to every new word in the 2018 Brewer's Dictionary". The Daily Telegraph. Retrieved September 8, 2019.
  28. ^ Jeff Karoub (December 30, 2017). "List bans "fake news," "covfefe" and "let me ask you this"". Denver Post. Retrieved September 8, 2019.
  29. ^ Priyam Chhetri (August 12, 2018). "No happy ending: Donald Trump has another 'covfefe' moment, asks FBI to give Andrew McCabe 'text massages'". Media Entertainment Arts WorldWide (MEAWW). Retrieved September 7, 2019.
  30. ^ Jim Heath (September 22, 2018). "Trump Said He Met With The President Of The Virgin Islands… Not Realizing It's Himself". jimheath.tv. Retrieved September 7, 2019.
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  33. ^ Max McLean (January 15, 2019). "'Hamberders and covfefe': Trump's latest misspelling amuses social media". Irish Independent. Retrieved September 7, 2019.
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  38. ^ Joe Mandese (November 24, 2017). "McDonald's Covfefe Moment: Attributes Early Morning Tweet To Lack Of McCafe". MediaPost. Retrieved September 7, 2019.
  39. ^ "When Ministry Of Finance Has A Covfefe Moment". Outlook India. October 27, 2017. Retrieved September 7, 2019.
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  44. ^ Sam Blum (August 15, 2018). "Burger King Tweeted Something Super Weird & People Are Kind of Concerned". Thrillist. Retrieved September 10, 2019.
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  46. ^ Alyssa Faykus (July 5, 2019). "Covfefe Cafe aims to get people talking". Beaumont Enterprise. Retrieved September 9, 2019.
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  53. ^ Lizzie Helmer (June 4, 2019). "Here's the Footage From the UK Protests Trump Called 'Fake News'". Independent Journal Review. Retrieved September 10, 2019.
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  58. ^ H.R.2884 – COVFEFE Act of 2017, Actions Overview, Congress.gov. Accessed 2019-09-10.
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  60. ^ Sarah Dennis (2017). "Cedar Rapids by Miguel Arteta (review)". Middle West Review. 4 (1): 199–201. doi:10.1353/mwr.2017.0081. Although Raygun continues to release current events slogans beyond presidential elections (a recent shirt declares, "We have nothing to fear but covfefe"), the brand's primary offerings are local color slogans that simultaneously celebrate and satirize midwestern identity.
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