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American Association of Political Consultants

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American Association of Political Consultants
AbbreviationAAPC
Formation1969
FieldsOrganization of political consultants
Chairman
Mark Mellman
President
Tom Shepard
Vice President
Rose Kapolczynski
Secretary/Treasurer
Rebecca Donatelli
Websitetheaapc.org Edit this at Wikidata

The American Association of Political Consultants (AAPC) is the trade group for the political consulting profession in the United States. Founded in 1969, it is the world's largest organization of political consultants, public affairs professionals and communications specialists.[1] Its "multipartisan" membership consists of political consultants, pollsters, media consultants, campaign managers, corporate public affairs officers, professors, lobbyists, fundraisers, congressional staffers, and vendors.[2]

The American Association of Political Consultants maintains a "Code of Professional Ethics" for members.

Activities

AAPC Annual Pollie Awards & Conference
DescriptionExcellence in Political consulting
CountryUnited States
Presented byAmerican Association of Political Consultants
First awarded1999
Websitetheaapc.org/awards/pollie-awards/
   The American Association of Political Consultants hosts the annual Pollie Awards and Conference.  The Pollie Awards are the most prestigious awards in the field of political campaign and public affairs industry, in which the AAPC recognizes the best in the business of political professionals in hundreds of political campaign and public affairs categories.[3] A new statue was made by New York firm Society Awards for the 2015 Pollie Awards. The AAPC also hosts several regional conferences throughout the year that feature several panelists who are specialists for the upcoming elections.
   The AAPC seeks to set the standards of conduct for political and public affairs consulting through its "Code of Professional Ethics".[4] Applicants for AAPC membership are required to sign the code, and to live by the standards it sets, as a condition of membership in the organization.
   USPS Spend by Supplier FY2009 #161 American Association of Political Consultants - $30,000.   United States Postal Service and the American Association of Political Consultants (AAPC) study, used public funds (contract) to produce propaganda -  “Political Mail and Millennials: Young Voters Paying Close Attention to Direct Mail,”  - “The AAPC and the USPS are pleased to be working together on improving processes and exploring new and innovative products. We have held listening sessions with AAPC members and executives from the USPS in Austin, Chicago, and Washington, DC. Throughout this process, both sides have learned from and educated the other, developing a mutually beneficial long-term relationship. We both look forward to many collaborative years ahead, including sharing resources and research on the efficacy of political mail.”
   The 18th Annual Pollie Awards & Conference – Recognizing the best in Political and Public Affairs Communications, March 27-29 2009.  Breakout Session – “Using All the Tools in the Box; Integrating your media, including direct mail, TV, Internet, etc., to build your brand of your candidate/issue campaign”.  Speaker:  David Mastervich- USPS, Sponsored By:  USPS.  17th Annual Pollie Awards Breakout Session – Mailbox to Election Box:  How Direct Mail Can Add to Campaign Success.
   The Secret Weapon of Modern Political Campaigns The mail.  By SASHA ISSENBERG

DEC 06, 2011, 6:01 PM, - “…Thanks to the mail’s precision and universality, no other format for political communication has been so good at exploiting the analytical innovations that have reshaped modern campaigns. Refinements in individual-level targeting have made brochures the most efficient medium for hitting specific households while avoiding their neighbors, and its cost-effectiveness has increased along the way. (Unlike doorstep lit drops, mail requires just cash, not platoons of volunteer…”

   USPS link to AAPC webinar conducted on April 28, 2016, USPS LINK : AAPC – “Gaining the Winning Advantage with Millennials and Leveraging the Moment Mail Reaches Your Potential Voter.”
   2016, USPS_Millennial_White_Paper.pdf, Joint study: United States Postal Service and the American Association of Political Consultants (AAPC), - “The Value of Political Mail: Millennials and the Mailbox.” - "Polling and focus group research supported by the United States Postal Service (USPS) and the American Association of Political Consultants (AAPC)show that an exclusive focus on digital channels would miss an important opportunity for communications outreach: direct mail..."
   United States Postal Service and the American Association of Political Consultants (AAPC) study, - “Political Mail and Millennials:  Young Voters Paying Close Attention to Direct Mail,” – “…Millennials are paying very close attention to political direct mail—it is a must-have component of a multichannel communications strategy and important launching point to digital channels.”
      USPS Event Attendance List FY16: DMA Boston, 4-5 October 2016; AAPC Chicago, 15 October 2016; AAPC Pollie Awards and Conference, San Juan PR, 12-14 April 2016.
   REVIN’ YOU UP, USPS National Sales News, FY 16, Issue 5, February 2016, page 6, - “USPS & AAPC Working Together,” – “A “Political Operatives Lunch” was held at HQ as part of the ongoing partnership with the American Association of Political Consultants (AAPC). The lunch was a huge success. Key political consultants, mail houses, and major party leaders discussed how the Postal Service is positioning to be The Perfect Platform for their Platform to Deliver the Win this election cycle. USPS is working with political consultants, committees, and PACs to demonstrate how direct mail works in multi-channel political campaigns… Brand Marketing, Government Relations, and Sales are working together to maximize this partnership.” “We can play a big part in the many local, state and national campaigns.”
   July 11, 2017, USPS & AAPC Joint Paper: Voters and Mail–5 Insights, By Beckie Souleymane, - “Eighty-six percent of registered voters check their mailboxes at least 5 times per week, according to a newly released joint paper from the United States Postal Service® and the American Association of Political Consultants (AAPC). But how do Americans interact with their mail as they sort, read and process it?  After an election cycle where political mail volume and spending reached record highs, the Postal Service teamed up with AAPC to find out. Together, we produced a paper on American behaviors and attitudes toward mail and what it means for political campaigns…”
   30 July 2018, USPS OIG, Millennials and the Mail. Report Number RARC-WP-18-011,- "... The primary objectives guiding this research were to: 1. Understand Millennials’ perceptions of USPS as a brand; 2. Understand Millennials’ usage of postal products as compared with previous generations; and 3. Explore what products and services USPS could offer to better cater to Millennials’ needs.  As a part of its research, the OIG investigated differences between Millennials who live alone or with roommates, who live with their parents, or who live with a spouse and/or child. We discovered that living arrangements were a vital predictor of Millennials’ engagement with the Postal Service. This research could help inform future USPS product development and marketing strategies...."
   2020 AAPC website – “Elena Neely is the National Lead for the U.S. Postal Service® Political Mail Outreach efforts.  Elena mobilizes a national team of specialists who consult with and support political campaigns, campaign strategists and political alliance mailing partners.  She manages USPS® strategic sponsorships with political associations and coordinates marketing and sales efforts to support the use of political mail.  The U.S. Postal Service helps political campaigns identify winning media combinations to Deliver The Win for their campaigns.”
   PETITION FOR A WRIT OF CERTIORARI William P. Barr, AG and the Federal Communications Commission v. American Association of Political Consultants, Inc.; the Democratic Party of Oregon, Inc.; Public Policy Polling, LLC; and the Washington State Democratic Central Committee, - “ Respondents wish to use an automatic telephone dialing system or an artificial or prerecorded voice to make calls to the cell phones of potential or registered voters to solicit political donations and to advise on political and governmental issues. First Am. Compl. ¶¶ 8-10, 12…”  “…Similarly, “[d]o-not-call lists would also not be a plausible less restrictive alternative because placing the burden on consumers to opt-out of intrusive calls, rather than requiring consumers to opt-in, would obviously not be as effective in achieving residential privacy.” – Deined JAMES C. DEVER III, Chief United States District Judge 18 March 2018.
   The Postal Service has sponsorship agreements (with the American Association of Political Consultants (AAPC) and Campaigns and Elections (C&E) to help promote the use of mail early and often in the political arena. Activities include attending events, co-sponsored webinars, advertising and white paper development and placement, and direct meetings with political operatives.  * A political mail website — http:⁄⁄www.deliverthewin.com — has been created to provide a variety of information and to act as an online platform to promote direct mail through support materials [propaganda created with Public Funds – USPS FY2009 #161 AAPC $30,000]   including white papers, case studies, etc. * A Political Mail dashboard is being created to provide real-time visibility as well as tools for analyzing and sharing data. * Webinars will be presented highlighting key political industry topics. -- 

-- https://about.usps.com/postal-bulletin/2016/pb22443/html/cover_007.htm -- https://theaapc.org/blog/2017/07/11/usps-aapc-joint-paper-voters-and-mail-5-insights/ -- https://www.campaignsandelections.com/campaign-insider/where-does-direct-mail-go-in-2020-and-beyond -- https://www.thecampaignworkshop.com/category/political-mail, - “…According to Borrell Associates’ 2016 political advertising analysis, “What Happened to Political Advertising in 2016 (and Forever),” targetable media, including digital, cable and direct mail, “gained $1.7 billion over 2012 spending levels while radio, TV and newspapers lost nearly $1.3 billion”….”

   “... The Second Congress in 1792 started the practice of subsidizing the Post Office, and succeeding Congresses continued it.  Those early legislators realized that the Post Office was something quite different from a business:  it was a means of uniting a sprawling, diverse country and holding it together.  For that reason, the Post Office encouraged newspapers by offering them low mailing rates.  During Washington’s Administration, a congressional committee explained:  ‘The circulation of political intelligence is ... justly reckoned among the surest means of preventing the degeneracy of free government.’  The policy worked; the Post Office’s cheap rates were the most important single factor in the development of the U.S. press.  From 1801-1830, the number of newspapers in the country increased from 200 to 1,200...” - TIME Magazine article, 7 July 1975. 
   The Federal government/USPS created the loss of $1.3 billion in newspaper advertisement revenue.  This caused the closer of newspapers who performed a public service of fact-checking political information they published.  USPS/Federal Government does not fact-check the $1.7 billion spent on political mail/propaganda controlled by unaccountable entities like the AAPC and C&E that exist with federal agency (public) funding and help.

Board of Directors

As of 2019, officers of the Board of Directors are:[5]

  • Chairman: Mark Mellman, The Mellman Group (D) – Polling
  • President – Tom Shepard, Tom Shepard & Associates (R) – General
  • Vice President – Rose Kapolczynski, Rose Kapolczynski Consulting (D) – General
  • Secretary/Treasurer – Rebecca Donatelli, Campaign Solutions (R) - Internet

Chapter Presidents

As of 2019, Chapter Presidents are:[5]

  • Jaimey Sexton, The Sexton Group – Mid-West
  • Michael Turk, Opinion Mover Strategies – Mid-Atlantic
  • Bart Robbett, Robbett Advocacy Media, LLC – Greater New York
  • John Rowley, Fletcher Rowley, Inc. – Southern
  • James Aldrete, Message Audience & Presentation – Southwest

References

  1. ^ – The AAPC listing on the American Political Science Association website
  2. ^ American Association of Political Consultants – Official Site
  3. ^ "Winning Connections » Pollie Awards". Archived from the original on 2008-08-20. Retrieved 2008-06-23.
  4. ^ [1]
  5. ^ a b [2]