WMLB
| Broadcast area | Atlanta, Georgia |
|---|---|
| Frequency | 1690 (KHz) |
| Branding | "AM 1690 WMLB" |
| Programming | |
| Format | Nostalgia |
| Ownership | |
| Owner | JW Broadcasting (a local company) |
| History | |
First air date | 2004 as WWAA |
Call sign meaning | unknown |
| Technical information | |
| Class | B |
| ERP | 10,000 watts daytime, 1,000 watts nighttime |
| Links | |
| Website | www.1690wmlb.com |
WMLB, known onair since June 2006 as AM 1690 WMLB is a radio station licensed to Avondale Estates, Georgia and serves most of the Atlanta, Georgia radio market. They air a Nostalgia radio format, although they also play classical music, folk music, jazz, and select rock and roll. Their sister station is business talk radio station, Business Radio 1160 WCFO. WMLB used to belong at WCFO's dial position. When WMLB took over Atlanta's former Air America Radio affiliate, WWAA, WMLB became the Atlanta home of liberal talkshow host, Al Franken to appeal to listeners of the previous format.
This station will be broadcasting in IBOC digital radio, using the HD Radio system from iBiquity in early 2007.