Talk:Customer relationship management

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Reference 3 does not relate to the assertion

In the first paragraph, we see this sentence. However, adopting the CRM approach may also occasionally lead to favoritism within an audience of consumers, resulting in dissatisfaction among customers and defeating the purpose of CRM.[3] The problem is, that I read the reference cited, which is located at David Sims, TMC.net (2007) CRM Adoption 'Biggest Problem' in 83 Percent of Cases. and it does not appear to support the assertion at all. I am not talking about nuanced interpretation here. It looks like a clear mistake. Can somebody else look at this and validate my observation? I am proposing to remove the assertion unless someone wants to propose an alternate reference that provides support for the assertion. I googled a bit and found some references to the sentence However, adopting the CRM approach ... but I was not satisfied that they were substantiated so I am not comfortable offering them myself. I'm a novice to Wikipedia editing, so I am open to guidance on how best to correct this. Do we remove the reference or try to find a credible source for it? --Dkallen (talk) 17:50, 26 October 2017 (UTC)[reply]

Customer value maximization vs CRM - expertise needed

Customer value maximization (edit | talk | history | protect | delete | links | watch | logs | views) has been created and maintained by a sock farm for Xerago.com. A discussion has been started on it's talk page on whether it should remain, or should be stubbed/deleted/redirected/merged. This article seems a likely redirect/merge target. Editors with expertise on CRM would be extremely helpful in the discussion. --Ronz (talk) 17:21, 31 October 2017 (UTC)[reply]

Merge attribution

In compliance with Wikipedia:Copying_within_Wikipedia#Proper_attribution, this article contains text originally contained in Customer data platform and authored by one or more of:

during the period from 23 March 2017 to 24 January 2018. -- RoySmith (talk) 00:48, 1 February 2018 (UTC)[reply]

The concept of customer relationship management started in the early 1970s

1970s == Clueless revisionist bollocks.

CRM has existed since man first traded.

CRM SOFTWARE SYSTEMS existed long before the 1970s, (IBM).

Why the hyphen?

@LordOfPens: 213.131.36.174 (talk) 14:43, 21 November 2018 (UTC)[reply]

Because this article describes a type of management (specifically, customer relationship). See https://en.wikipedia.org/wiki/Wikipedia:Manual_of_Style#Hyphens LordOfPens (talk) 18:35, 21 November 2018 (UTC)[reply]

Merger proposal

I propose to merge Customer retention, Customer attrition, and Customer success in to this page. The idea of having a Customer Success program is to increase retention and decrease attrition/churn as part of Customer-relationship management. Example at this link: https://hbr.org/2017/09/scaling-customer-service-as-your-startup-grows?autocomplete=true ArlJJAS (talk) 18:08, 19 January 2019 (UTC)[reply]

Oppose on the grounds that while what you say is true Customer retention, Customer attrition, and Customer success are independently notable subsets of Customer relationship management and the combined page would be too too large to comfortably accommodate the scope of the pages. Klbrain (talk) 15:52, 9 February 2020 (UTC)[reply]

Closing, given the absence of support. Klbrain (talk) 18:39, 12 April 2020 (UTC)[reply]

Copyright problem removed

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