Above the Influence
Template:Linkless Above the Influence is an advertising campaign in the United States that attempts to turn American teenagers away from illegal drugs. The program airs commercial advertisements on television. Unlike past drug advertising, it is not intended to be solely marketed to teens traditionally, but through viral marketing via volunteer, grassroots effort. Advertisements usually feature over-the-top exaggeration of consequences, through metaphor of the effects drug use has on the individual, much like the Truth campaign against tobacco.
One such example of what could be understood as "over-the-top" exegeration is a recently diffused television commercial where students in a archetypal American high school are seen placing leeches on their legs' in a fictional process called "slugging." The commercial ends with the statement "What could you be convinced to do?" culminating in a stop animation clip of cannabis being rolled into a joint.
See also
References
External links
- Official website
- Above the influence: Harsh messages aim to steer students away from drugs and alcohol, By Avery Yale Kamila
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