iBiquity
 | This article contains promotional content. (January 2015) |
| Company type | Subsidiary / Private[1] |
|---|---|
| Predecessors | USA Digital Radio Lucent Digital Radio |
| Headquarters | , |
| Owner | DTS |
| Website | ibiquity |
iBiquity Digital Corporation is a company formed by the merger of USA Digital Radio and Lucent Digital Radio. Based in Columbia, Maryland, with additional offices in Basking Ridge, New Jersey, and Auburn Hills, Michigan, iBiquity is a privately held, intellectual properties company, whose investors include global leaders in the technology, broadcasting, manufacturing, media and financial industries.
About
IBOC can operate on both AM band and FM band broadcasts either in a digital-only mode, or in a "hybrid" digital+analog mode. The stations can split the digital bandwidth to carry multiple audio program streams (called HD2 or HD3 multicast channels) as well as show on-screen text data such as song title and artist, traffic and weather information.
Nearly 2,000 stations in the US broadcast with this system.[2] The technology is marketed under the trademark HD Radio. It is the only technology approved by the Federal Communications Commission for digital AM and FM broadcasting in the United States. Due in large part to its ability to deliver digital audio services while leveraging existing analog spectrum (by broadcasting digital information on the sidebands), commercial implementation of the technology is gaining momentum in various countries on one side of the world, including Canada, Mexico and The Philippines. Testing and demonstrations of the system are also underway in China, Colombia, Germany, Indonesia, Jamaica, New Zealand, Poland, Switzerland, Thailand, and Ukraine, among other countries.[2] According to iBiquity Digital, holder of the HD Radio trademark, the "HD" in "HD Radio" does not stand for "High Definition" or "Hybrid Digital". It is simply part of their trademark, and does not have any meaning on its own.[3] The name "HD Radio" and logo were developed by Lexicon Branding.[4]
On September 2, 2015, iBiquity announced that DTS was purchasing them for $USD 172 million, bringing the HD Radio technology under the same banner as DTS' eponymous theater surround sound systems.[5]
References
- ^ http://www.ibiquity.com/about_us/investor_information
- ^ a b "Archived copy". Archived from the original on 2008-11-14. Retrieved 2004-11-17.
{{cite web}}: CS1 maint: archived copy as title (link) - ^ iBiquity Digital Corporation - Trademarks
- ^ Lexicon Branding Technology Portfolio Archived 2008-08-30 at the Wayback Machine[citation needed]
- ^ http://www.dts.com/news/articles/2015/08/dts-and-ibiquity-digital-corp.aspx
