KQBU-FM

KQBU-FM
	File:Latino Mix Houston 2017 logo.png
Port Arthur, Texas;
Broadcast area	Greater Houston; Golden Triangle
Frequency	93.3 MHz
Branding	Latino Mix 104.9 y 93.3
Programming
Language(s)	Spanish
Format	CHR/Latin Pop
Ownership
Owner	Uforia Audio Network; (Tichenor License Corporation);
Sister stations	Radio: KAMA-FM, KLAT, KLTN, KOVE-FM; TV: KXLN-DT, KFTH-DT
History
First air date	September 11, 1959 (65 years ago) (as KFMP-FM)
Former call signs	KFMP (1959-1969); KCAW-FM (1969-1974); KYKR-FM (1974–1992); KLTN (1992–1998); KOVE-FM (1998–2001); KQBU-FM (2001–2007); KPTY (2007–2009);
Call sign meaning	Que BUena (previous format)
Technical information
Facility ID	25583
Class	C
ERP	100,000 watts
HAAT	595 meters (1,952 ft)
Transmitter coordinates	30°3′5″N 94°31′37″W / 30.05139°N 94.52694°W
Repeater(s)	KAMA-FM (Deer Park)
Links
Webcast	Listen Live
Website	KQBU-FM Online

KQBU-FM (93.3 FM, "Latino Mix 104.9 y 93.3") is a radio station broadcasting a Spanish CHR format. The studios are located at the Univision building at 5100 Southwest Freeway in Houston, Texas and transmitter is located in Devers, Texas. Licensed to Port Arthur, Texas, United States, it primarily serves the Beaumont-Port Arthur area. For several years, it targeted the Greater Houston area, but returned to primary Golden Triangle service in 2009.

The station is currently owned by the Uforia Audio Network (DBA Tichenor License Corporation). The callsign changed to KQBU-FM on March 10, 2009.

Station history

KQBU-FM first began broadcasting on September 11, 1959, under the call sign KFMP-FM, and originally owned by Henry Diehl, under the licensed business name of Triangle Broadcasting Company. It was sold to Felix and James Joynt (d.b.a. KWEN Broadcasting Company) on June 18, 1969, becoming the FM sister to 1510 KCAW Port Arthur, and having its own callsign to changed to KCAW-FM.

The call sign was changed to KYKR-FM on October 1, 1974, rebranding as "Kicker 93" and beginning the legacy of KYKR on the FM dial in the Triangle. Steve Hicks purchased the AM & FM facilities in 1980.

In 1989, Hicks proposed to move the FM signal off of the AM's tower in Vidor, Texas, and relocate it further west to Devers, Texas in order to rimshot Houston with its signal. A Construction Permit for the move was granted on October 10, 1989, and was licensed for operation at the new site on October 23, 1991.

On July 2, 1992, the call sign was changed to KLTN, after the move from Port Arthur to Devers, as "Estereo Latino 93.3". On June 25, 1998, the station was then changed to "K-Love 93.3 y 104.9", the first simulcast with 104.9 FM (now KAMA-FM) in Houston, and assigned the new calls of KOVE-FM.

On July 30, 2001, the call sign was changed to KQBU-FM with the moniker "La Que Buena 93.3" for the first run of the Regional Mexican format on this frequency.

"Party 93-3"

On December 4, 2007, KQBU, Que Buena 93.3, a Regional Mexican outlet, became the new home of the "Party", who relocated from 104.9 to make room for the newly launched KAMA "Amor 104.9". After that switch was made, "Party 93-3" added the syndicated Big Boy's Neighborhood, with Big Boy, Luscious Liz, and Tattoo. The KPTY call sign was officially moved to 93.3 FM on December 11, 2007.

On July 5, 2008, the station immediately stopped targeting the Greater Houston area. Everything that the station had that referenced Houston were immediately dropped, including its slogan, and even moved its broadcasting studios from Southwest Houston to Beaumont. The move was noticed in the ratings, as KPTY, which had good numbers in the Houston Arbitrons, began to dip after the frequency switch and in the process, lost a fraction of listeners due to the 93.3 signal not covering all of the Houston metro.

Return to "Que Buena 93.3"

On February 27, 2009, Univision's Houston cluster announced that it was letting go most of its employees. KPTY would unfortunately be the biggest casualty of this move as the entire airstaff was pink-slipped and the station went jockless. At 10 P.M. on February 28, the station went live for a nightclub broadcast as scheduled. Many of the personalities that saw the format through its run from its early days at 100.7 and then later on 104.9, were on hand to send off "Houston's Party Station." At the end of the live broadcast at 2 A.M., the station returned to Regional Mexican and its former Que Buena 93.3 moniker on March 1. The call sign was officially changed back to KQBU-FM on March 10, 2009.

Latino Mix 104.9 y 93.3

On December 1, 2017 KQBU-FM changed their format from regional Mexican to a simulcast of Spanish CHR-formatted KAMA-FM 104.9 FM Deer Park.^[1] KQBU-FM's change now provides a Spanish CHR format to the Golden Triangle as well as serving the northern, eastern, and southeastern areas from Houston, which the 104.9 signal cannot reach.

Callsign & moniker history

KYKR-FM - 4/1/1980 [Kicker 93] serving Beaumont
KLTN - 7/2/1992 [Estereo Latino 93.3]
KOVE-FM - 6/25/1998 [K-Love 93.3 y 104.9]
KQBU-FM - 7/30/2001 [La Que Buena 93.3]
KPTY FM - 2007-2009 [Party 93-3]
KQBU-FM - 2009–2017 [La Que Buena 93.3]
KQBU-FM - 2017–present [Latino Mix 104.9 y 93.3]

Former logos

KQBU-FM Former Logo

References

^ KQBU Houston Flips to Latino Mix Simulcast Radioinsight - December 1, 2017

External links

Facility details for Facility ID KQBU ({{{2}}}) in the FCC Licensing and Management System
{{{2}}} in Nielsen Audio's FM station database

[1] KQBU Houston Flips to Latino Mix Simulcast Radioinsight - December 1, 2017

[1]

v t e Spanish-language radio stations in the state of Texas
Stations	KABA – Louise KAIQ – Wolfforth KAJE - Ingleside KAMA – El Paso KAMA-FM – Deer Park KAMM - University Park KBDR – Mirando City KBEX - Dalhart KBIB – Marion KBIC – Raymondville KBNA-FM – El Paso KBNL – Laredo KBNR – Brownsville KBOC – Bridgeport KBRZ-FM – Victoria KBZO - Lubbock KCHX – Odessa KCOT – Cotulla KCZO – Carrizo Springs KDFM – Falfurrias KDFT – Ferris KDRN – Del Rio KDXX – Lewisville KEPI – Eagle Pass KEPX – Eagle Pass KESS-FM – Benbrook KEWP – Uvalde Estates KEYH – Houston KFLC – Fort Worth KFTG – Pasadena KFZO – Denton KGBT – Harlingen KGBT-FM – McAllen KGFZ - Burke KGSR - Cedar Park KGVL – Greenville KHFZ – Pittsburgh KHRO – El Paso KHVU – Houston KIBL – Beeville KINE – Kingsville KINT – El Paso KIRT – Mission KJOZ - Conroe KLAR – Laredo KLAT – Houston KLBD – Premont KLDS – Falfurrias KLEY-FM – Jourdanton KLFZ – Jacksonville KLIT – Ranchitos Las Lomas KLJA – Georgetown KLOL – Houston KLQB – Taylor KLTD - Temple KLTN – Houston KLVL – Pasadena KLZT – Bastrop KMFR – Pearsall KMVK – Fort Worth KMXO – Merkel KMYO - Comfort KNOR – Krum KNTE – Bay City KNVO-FM – Port Isabel KOIR – Edinburg KOKE-FM - Thorndale KOPY - Alice KOVE-FM – Galveston KOYE – Frankston KPCO-FM – Cooper KPMB – Plainview KQBO – Rio Grande City KQFX - Borger/Amarillo KQLM – Odessa KQQK – Beaumont KQUE – Houston KRCM – Shenandoah KRGE – Weslaco KRGX – Rio Grande City KRIO – McAllen KRIO-FM – Roma KROB – Robstown KROM – San Antonio KRVA – Cockrell Hill KSAH – Universal City KSAH-FM – Pearsall KSJT-FM – San Angelo KSML-FM – Huntington KSTV – Stephenville KSVE – El Paso KTAE - Elgin KTAM – Bryan KTJM – Port Arthur KTLH – Hallsville KTNO – Plano KTNZ – Amarillo KTXO - Goldsmith KTXX-FM - Bee Cave KTXZ – West Lake Hills KTYR – Trinity KUBR – San Juan KUNO – Corpus Christi KVER – El Paso KVFM – Beeville KVIV – El Paso KVJM – Hearne KVJY – Pharr KVOZ – Del Mar Hills KVUD – Bay City KVUJ – Lake Jackson KVVO-LP – Abilene KVVT – Sulphur Springs KWEL – Midland KWMF – Pleasanton KWOW – Clifton KWRA-LP – Waco KXBJ – El Campo KXOI – Crane KXTN – San Antonio KXVR-LP – Corpus Christi KXZX-LP – Juilliard KXZY-LP – Waco KYLP-LP – Greenville KYST – Texas City KZAM – Pleasant Valley KZDC – San Antonio KZEP-FM - San Antonio KZIP - Amarillo KZNX – Creedmoor KZZA – Muenster
Defunct	KERB-FM – Kermit KJNZ – Hereford KJOJ-FM – Freeport KMUL – Farwell KOZA – Odessa KPDB – Big Lake KXPL – El Paso
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Texas See also Classical Jazz Religious Spanish Smooth Jazz Other

v t e CHR / Top 40 radio stations in the state of Texas
By frequency	92.3 92.7 92.9 93.3 94.1 94.7 95.1 95.5 95.9 96.1 96.5 96.7 96.9 97.5 98.7 99.3 99.5 102.3 102.5 103.1 103.3 104.1 104.1 104.7 104.5 105.5 106.1 106.1 107.3 107.7
By Callsign:	KAFX-FM KAPW KBFM KCRS-FM KELI KGSR KHFI-FM KHKS KISY KIXY-FM KKMY KKPN KKPS KLHB KLTG KNDE KNEX KNIN-FM KPWW KQDR KQXY-FM KPLT KQVT KRBE KVIC KVJM KWTX-FM KXSS-FM KXXM KZII-FM
By city	Amarillo Beaumont Blossom Brownsville Cedar Park College Station Corpus Christi Denton Diboll Edinburg Georgetown Hamlin Hearne Houston Laredo Lubbock Midland Orange Paris Portland Rockport San Angelo (KELI) San Angelo (KIXY-FM) San Antonio Savoy Texarkana Victoria (KQVT) Victoria (KVIC) Waco White Oak Wichita Falls
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Texas See also Contemporary Hit Radio Rhythmic KISS-FM MOVin