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Zillow

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Zillow Group, Inc.
Type of site
Public
Traded as
FoundedFebruary 8, 2006; 18 years ago (2006-02-08)
HeadquartersRussell Investments Center
Seattle, Washington, U.S.
Key people
IndustryReal estate
RevenueIncrease US$2.7 billion (2019)[2]
Operating incomeDecrease US$-247.5 million (2019)[2]
Net incomeDecrease US$-305.4 million (2019)[2]
Total assetsIncrease US6.1 billion (2019)[2]
Total equityIncrease US$3.4 billion (2019)[2]
Employees5249
URLzillow.com

Zillow Group, Inc., or simply Zillow, is an American online real estate database company that was founded in 2006,[4] and was created by Rich Barton and Lloyd Frink, former Microsoft executives and founders of Microsoft spin-off Expedia, Spencer Rascoff, a cofounder of Hotwire.com, David Beitel, Zillow's current chief technology officer, and Kristin Acker, Zillow's current senior vice president of experience design.[5]

Barton is the current CEO of Zillow, Inc.[1]

Business model

Zillow has stated that it is a media company that generates revenue by selling advertising on its web site. In April 2009, Zillow announced a partnership to lend its real estate search engine to the web sites of more than 180 United States newspapers as a part of the Zillow Newspaper Consortium. Zillow shares advertising revenue from the co-branded sites with the newspapers and extends its reach into local markets.[6]

In February 2011, Zillow and Yahoo! Real Estate launched an exclusive partnership creating the largest real-estate advertising network on the web, according to comScore Media Metrix.[7]

Zillow now allows renters to pay rent online to their landlords for properties on the Zillow Rental Manager tool.[clarification needed] Zillow charges renters a transaction fee when using Debit or Credit Cards to pay their landlord. However, Renters also have a no-fee option to pay their rent by using ACH.[8][9]

In 2018, Zillow Group began operations as a blanket referral fee network without an upfront cost called Zillow Flex. Once a broker closes a home transaction with a client, they pay a referral fee out of escrow to Zillow. In areas where Flex partner brokers operate alongside brokers who pay for Zillow Premier Agent upfront,[clarification needed] leads and connections flow through the same system and are allocated randomly to partner brokers. Blanket referral fees paid to Zillow Group are not disclosed to consumers, but likely range anywhere between 30–40% of the entire broker's commission. The main qualification for real estate brokers who participate with Zillow Flex Program is their willingness to pay a blanket referral fee once the transaction is complete.

History

Barton got the inspiration for funding Zillow when he was working at Microsoft and he realized that the real estate industry would be transformed.[10]

In December 2004, Zillow was founded. Zillow's website was launched in February 2006.[11]

In 2010, Spencer Rascoff was named CEO of the company. Barton stayed as executive chairman.[12]

In April 2018, Zillow entered the on-demand home buying market with Zillow Offers. In February 2019, Barton returned as CEO to lead the transition.[12]

In 2018, Zillow signed a partnership with Century 21 Canada to begin listing Canadian properties on the site, marking the first country outside the United States to be covered by the company.[13]

In February 2020, Zillow's stock was up 18 percent after going down by four years.[clarification needed] In March of the same year, the CEO of Zillow announced a cut in expenses by 25%, and stopped hiring due to the COVID-19 outbreak.[14]

Acquisitions

  • In April 2011 Zillow acquired Postlets, an online real estate listing creation and distribution platform. Terms of the deal were not disclosed publicly.[15]
  • In November 2011, Zillow acquired Diverse Solutions for $7.8 million.[16]
  • In May 2012, Zillow acquired RentJuice, a software-as-a-service company which allows landlords and property managers to market and lease their rental properties through a set of online tools. RentJuice was acquired for $40 million.[17]
  • On October 31, 2012, Zillow acquired the real estate shopping and collaboration platform, Buyfolio.[18]
  • On November 5, 2012, Zillow acquired Lincoln, NE based mortgage technology company Mortech for $17 million.[19]
  • On November 26, 2012, Zillow acquired HotPads for $16 million. HotPads, founded in 2005, lists real estate and rental listings on a map-based web interface.[20]
  • On August 19, 2013, Zillow acquired StreetEasy for $50 million.[21]
  • On July 16, 2014, Zillow acquired Retsly, a Vancouver, B.C.-based startup that helps developers access real-estate data from multiple listing services (MLS).[22]
  • On July 28, 2014, Zillow announced a deal to buy Trulia for $3.5 billion.[1][23]
  • On February 17, 2015, Zillow announced the completion of its acquisition of Trulia and the formation of the Zillow Group brand portfolio.[24]
  • On July 22, 2015, Zillow Group announced it would acquire Dotloop for $108 million.[25]
  • On January 3, 2016, Zillow Group announced it would acquire Naked Apartments for $13 million.[26]
  • On August 2, 2016, Zillow Group acquired Bridge Interactive.[27]

Website features

Zillow has data on approximately 110 million homes across the United States.[28] The company offers several features including value estimates of homes, value changes of each home in a given time frame, aerial views of homes, and prices of comparable homes in the area. It also provides basic information on a given home, such as square footage and the number of bedrooms and bathrooms. Users can also get estimates of homes that have undergone significant changes, such as a remodeled kitchen.[29]

In December 2006, Zillow launched features allowing users to post homes for sale and set a "Make Me Move" price (an informal way to pre-market a home), as well as a real estate wiki.[citation needed] That same year, Zillow teamed with Microsoft to offer a feature in Microsoft Virtual Earth that shows aerial photographs.[30][31]

In December 2009, Zillow expanded its listings to include rental homes.[32]

In late 2013, Zillow began powering AOL Real Estate.[33] In July 2014, Zillow also took over the real estate portal for MSN Real Estate.[34] In October 2017, Zillow announced to add 3D tours to get 360-degree photos of houses they're interested in buying or renting.[citation needed]

In July 2018, Zillow released a tool for prospective renters to submit a credit check and eviction history report to landlords.[35]

The company reportedly had 36 million unique visitors in January 2019.[36]

Zillow Mortgage Marketplace

On April 3, 2008, Zillow launched a service called Zillow Mortgage Marketplace. This service allows for borrowers to get custom loan quotes without revealing personally identifying information.[37][38]

Zillow Mobile

Zillow Mobile apps allow users to view nearby homes based on the user's location.

  • April 29, 2009 - iPhone application
  • March 18, 2010 - Android application
  • April 2, 2010 - iPad application
  • March 31, 2011 - Blackberry application
  • July 13, 2012 - Windows Phone application [39]
  • November 27, 2013 - Windows 8.1 application
  • November 2015 - Apple TV application

Zillow Advice

On December 16, 2008, Zillow launched Zillow Advice, allowing people to ask real estate questions online and get answers from the Web site's community of experts.[40]

Real estate market reports

Zillow produces home value reports for the nation and over 130 metropolitan statistical areas. The reports identify market trends including, but not limited to: five and 10-year annualized change, negative equity,[41] [failed verification] short sales and foreclosure transactions.

Zillow also releases a Homeowner Confidence Survey.[42] The survey is conducted by Harris Interactive and measures homeowners' perceptions about home value changes of their own home and the local market.

Neighborhood boundary maps (GIS data)

The Zillow data team has created a database of nearly 7,544 neighborhood boundaries in the largest cities in the U.S. and made them available via Creative Commons Attribute-Sharealike license.[43]

Zestimate

Zillow determines an estimate, also known as a "Zestimate," for a home based on a range of publicly available information, including sales of comparable houses in a neighborhood. According to Zillow, the Zestimate is a starting point in determining a home's value.[28][44] The accuracy of the Zestimate varies by location depending on how much information is publicly available, but Zillow allows users to check the accuracy of Zestimates in their own region against actual sales.[28]

In March 2011, Zillow released Rent Zestimates, which provide estimated rent prices for 90 million homes.[45]

On June 14, 2011, Zillow changed its algorithm used to calculate Zestimates. In addition to changing the current Zestimate for millions of homes throughout the country, Zillow changed historical Zestimate value information dating back to 2006.[46]

Critique of Zestimate accuracy

In 2007, The Wall Street Journal studied the accuracy of Zillow's estimates and found that they "often are very good, frequently within a few percentage points of the actual price paid. But when Zillow is bad, it can be terrible."[47]

In October 2006, the National Community Reinvestment Coalition filed a complaint with the Federal Trade Commission[48] stating that Zillow was "intentionally misleading consumers and real-estate professionals to rely upon the accuracy of its valuation services despite the full knowledge of the company officials that their valuation Automated Valuation Model (AVM) mechanism is highly inaccurate and misleading." In a letter dated May 4, 2007, the FTC elected not to investigate this complaint,[49] which was later withdrawn by the NCRC.[citation needed]

Using data published on the Zillow website, the typical Zestimate error in the United States in July 2016 was $14,000.[50]

Controversy and lawsuits

While factors contributing to estimates are described elsewhere, Zillow seemingly overemphasises home square footage as the major metric driving property valuation. This method may not be unique to Zillow, but unduly distorts value expectations.[51] Listings in areas where land is priced at high premiums often reflect an identical Zillow Estimate to that of nearby homes with comparable interior square footage, but where the home might be decades older. Condition, age of home, special features, proximity to nuisances are insufficiently factored into the estimate. Zillow has made some effort to add balance by including option for owners to provide their own value estimate; but, these figures can be similarly unreliable as being opinion instead of quantifiable.

In 2014, Zillow faced several lawsuits from former employees at the Zillow operation in Irvine, California, alleging violations of California Labor Code and California Business and Professions Code.[52] On February 26, 2016, the U.S. District Court for the Central District of California certified the class to include anyone who worked as an inside sales consultant at Zillow between November 2010 and January 2015.[53] Among the numerous allegations brought by high-profile attorneys Bobby Samini and Mark Geragos, Zillow is accused of failing to pay wages, failing to pay overtime pay, and failing to provide meal and rest breaks. Zillow responded that "the narrative being pushed by this law firm through their multiple lawsuits is completely inconsistent with those who know and work with Zillow...the behavior described does not accurately depict our culture or the 1,200 Zillow employees."[54]

In addition, Samini and Geragos represented a former Zillow employee in a sexual harassment action against the company, alleging "sexual torture"[55] and "the most heinous acts of sexual harassment imaginable".[56] According to the lawsuit, Zillow's Southern California office represents an "adult frat house where sexual harassment and misconduct are normalized, condoned, and promoted by male managers."[55] Based on the allegations against the company, Samini has called Zillow a "modern day Animal House."[57] On May 5, 2016, Zillow settled the action for an undisclosed amount, without admitting any wrongdoings.[58]

In 2017, Zillow sent a cease and desist letter to Kate Wagner, the author of McMansion Hell, a blog that lampooned the presentations of ostentatious homes found on the site.[59][60] Wagner was represented by the Electronic Frontier Foundation. Zillow later released a statement saying they had "decided against moving forward with legal action" on the matter.[61]

References

  1. ^ a b c Lerman, Rachel (10 December 2014). "Zillow CEO Spencer Rascoff gets book deal with major New York publisher". Puget Sound Business Journal.
  2. ^ a b c d e "Zillow 2019 Form 10-K Annual Report". February 19, 2020. p. 30,31.
  3. ^ "www.zillow.com Competitive Analysis, Marketing Mix and Traffic - Alexa". Alexa.com. Retrieved April 13, 2020.
  4. ^ Inc., Zillow. "What is Zillow? - Zillow". Retrieved 22 October 2016. {{cite web}}: |last= has generic name (help)
  5. ^ Sharf, Samantha. "Extreme Makeover: Rich Barton Has A $700 Million Stake In Zillow And Plans To Turn It Into A Home-Flipping Machine". Forbes. Retrieved 3 July 2020.
  6. ^ Wortham, Jenna (April 1, 2009). "Newspapers Begin to Use Zillow". The New York Times.
  7. ^ Stynes, Tess (2010-07-09). "Yahoo, Zillow to Pair Up on Web Real-Estate Ad Network". The Wall Street Journal.
  8. ^ Lee, Dami (31 July 2018). "Zillow now lets you apply for apartments and pay rent online". The Verge. Vox Media. Retrieved 1 August 2018.
  9. ^ "How much does it cost to use online rent payments? – Zillow Help Center".
  10. ^ Copeland, Michael V. (2013-06-10). "The Man Who Escaped Microsoft and Took a Whole Company With Him". Wired. ISSN 1059-1028. Retrieved 2020-04-15.
  11. ^ Sharf, Samantha. "Extreme Makeover: Rich Barton Has A $700 Million Stake In Zillow And Plans To Turn It Into A Home-Flipping Machine". Forbes. Retrieved 2020-04-15.
  12. ^ a b Sharf, Samantha. "Zillow Founder Rich Barton Is A Billionaire One Year After Taking Back The Company". Forbes. Retrieved 2020-04-15.
  13. ^ "Zillow to list Canadian real estate in partnership with Century 21". Financial Post. 6 June 2018. Retrieved 22 June 2018.
  14. ^ "Rich Barton lays out Zillow's coronavirus playbook: Freeze hiring; cut expenses; pause home-buying". GeekWire. 2020-03-25. Retrieved 2020-04-15.
  15. ^ Leena Rao, TechCrunch. "Zillow Buys Real Estate Listings Creation And Distribution Tool Postlets." April 11, 2011. Retrieved April 11, 2011.
  16. ^ "R. Newman, Zillow Press Release" (Press release). Nov 2, 2011.
  17. ^ Brier Dudley, Seattle Times. "Zillow buys Rent Juice, reports blowout quarter." May 2, 2012.
  18. ^ Leena Rao, TechCrunch. "Zillow Acquires Real Estate Shopping And Collaboration Platform For Brokers And Homebuyers, Buyfolio." October 31, 2012.
  19. ^ Leena Rao, TechCrunch. "Zillow Acquires Mortgage Software Company Mortech For $17 Million." November 5, 2012.
  20. ^ Lardinois, Frederic. "Zillow Acquires Rental And Real Estate Search Site HotPads For $16 Million To Grow Its Rental Marketplace". TechCrunch. Retrieved 3 July 2020.
  21. ^ Frier, Sarah; Levy, Ari (August 19, 2013). "Zillow Buys Real-Estate Site StreetEasy for $50 Million". Bloomberg.
  22. ^ Lardinois, Frederic July 16th 2014. TechCrunch. "Zillow Acquires Retsly, A Service That Helps Developers Access Real Estate Listings"
  23. ^ dealbook.nytimes.com/2014/07/28/zillow-to-buy-trulia-for-3-5-billion/
  24. ^ "Zillow Completes Acquisition of Trulia for $2.5 Billion in Stock; Forms Zillow Group Family of Brands". Zillow Group.
  25. ^ PRNewsWire. "Zillow Group to Acquire DotLoop." July 22, 2015.
  26. ^ Zillow Group. "[1]." January 03, 2016.
  27. ^ "Zillow Group Acquires Bridge Interactive Group". Zillow Group.
  28. ^ a b c Harney, Kenneth R. "Which is more accurate: Zillow's Zestimate or Redfin's Estimate?". Washington Post. Retrieved 2020-03-12.
  29. ^ Carayannis, Elias G.; Sindakis, Stavros (2017-04-19). Analytics, Innovation, and Excellence-Driven Enterprise Sustainability. Springer. ISBN 978-1-137-37879-8.
  30. ^ Cook, John (2006-04-15). "Zillow.com offers a closer look at homes". Seattle PI.
  31. ^ "Zillow: Monica's Apartment From Friends Worth $2.9 Million". Curbed. 2006-06-23.
  32. ^ "Zillow launches rental listings and search service". Reuters. 2009-12-15.
  33. ^ "Zillow powering home searches at AOL Real Estate". Inman. Retrieved 2020-03-12.
  34. ^ Hagey, Paul. "Zillow takes over real estate search at MSN Real Estate after Move Inc.'s exit". Retrieved 2 July 2014.
  35. ^ Andrews, Jeff (31 July 2018). "Zillow's new tools let you apply for apartments and pay rent". Curbed. Retrieved 1 August 2018.
  36. ^ "Zillow open house times tripped up by daylight saving time". www.bizjournals.com. Retrieved 2020-03-13.{{cite web}}: CS1 maint: url-status (link)
  37. ^ Gopal, Prashant (2008-04-03). "Zillow Opens Online Mortgage Marketplace". Businessweek.com. Retrieved 2011-02-26.
  38. ^ "Waltham, MA News - Waltham, Massachusetts - Wicked Local Waltham". Dailynewstribune.com. Retrieved 2011-02-26.
  39. ^ (Not updated since initial release as of 2015-03-26. Also listed as "This app is no longer published" on 2015-03-26.) You can see it at http://www.windowsphone.com/en-us/store/app/zillow/f2cccea4-14a1-e011-986b-78e7d1fa76f8
  40. ^ Cohen, Aubrey (2008-12-16). "Get advice from Zillow | Seattle Real Estate News - Seattle Post-Intelligencer". Blog.seattlepi.com. Retrieved 2011-02-26.
  41. ^ Timiraos, Nick (May 6, 2009). "Affluent Homeowners: Underwater and Sinking Fast". The Wall Street Journal.
  42. ^ "Most U.S. homeowners think a bottom has been reached: Zillow". Reuters. May 14, 2009.
  43. ^ Inc., Zillow. "Zillow Neighborhood Boundaries - Zillow". Zillow. {{cite web}}: |last= has generic name (help)
  44. ^ Howell, David. "How accurate is Zillow's Zestimate? Not very, says one Washington-area agent". Washington Post. Retrieved 2020-03-13.
  45. ^ "Zillow's Rent Zestimates to provide rent prices for 90 million homes". VentureBeat. 2011-03-10. Retrieved 2013-09-29.
  46. ^ Whelan, Robbie (2011-07-06). "Zillow 'Zestimate' Shifts, Prompting Howls". WSJ. Retrieved 2020-03-13.
  47. ^ Hagerty, James R. "How Good Are Zillow's Estimates?", The Wall Street Journal, 2007-02-14. Retrieved on 2009-02-25.
  48. ^ "Federal Trade Commission Complaint" Archived July 1, 2007, at the Wayback Machine
  49. ^ "FTC_NCRC_Zillow.pdf" (PDF).
  50. ^ "Zillow Zestimate Accuracy Chart". Real Estate Decoded. 2016-07-08. Retrieved 21 July 2016.
  51. ^ Harney, Kenneth R. (February 8, 2015). "Inaccurate Zillow 'Zestimates' a source of conflict over home prices". Los Angeles Times. Retrieved February 27, 2018.
  52. ^ "Zillow Escapes Worker's $5M OT Class Action Under Landers - Law360". www.law360.com. Retrieved 2016-07-09.
  53. ^ "Class Action Certified As to Zillow Consultants for Unpaid Overtime - Chicago Business Litigation Lawyer Blog". 2016-03-28. Retrieved 2016-07-09.
  54. ^ "Zillow's alleged "frat house" culture leads to new lawsuit". Fortune. Retrieved 5 December 2014.
  55. ^ a b "Mark Geragos: More Zillow employees victims of sexual harassment". www.housingwire.com. 2014-12-03. Retrieved 2016-07-09.
  56. ^ "Zillow settles sexual harassment lawsuit". www.housingwire.com. 2016-06-04. Retrieved 2016-07-09.
  57. ^ "Zillow Is a 'Modern Day Animal House': Attorney Samini". Bloomberg.com. Retrieved 2016-07-09.
  58. ^ "Zillow settles lawsuits regarding employees at Irvine sales office - L.A. Biz". Retrieved 2016-07-09.
  59. ^ Dalrymple II, Jim (June 26, 2017). "A 23-Year-Old Woman Shut Down Her Real Estate Blog After Zillow Threatened Her". Buzzfeed. Retrieved June 28, 2017.
  60. ^ Brown, Jennings (June 28, 2017). "Zillow Sends Cease and Desist Letter to McMansion Hell, the Architectural Criticism Blog We Need Right Now [Updated]". Gizmodo. Retrieved June 28, 2017.
  61. ^ Nazer, Daniel (June 29, 2017). "McMansion Hell Responds to Zillow's Unfounded Legal Claims". Electronic Frontier Foundation. Retrieved March 9, 2018.
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