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FranklinCovey (NYSEFC), based in Salt Lake City, Utah, is a provider of time-management training and assessment services for organizations and individuals. The company was formed on May 30, 1997, as a result of a merger between Stephen R. Covey's Covey Leadership Center and FranklinQuest, originally founded in 1981 by Hyrum W. Smith. Amongst other products, the company markets the Franklin Planner, modeled in part on the writings of Benjamin Franklin, and The Seven Habits of Highly Effective People, based on Covey's research. The company operates approximately 95 retail stores throughout the United States and has sales channels in over 50 countries worldwide.