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Naukri.com

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Naukri.com
Type of businessPublic
Type of site
Job search engine
Available inEnglish
FoundedMarch 1997
HeadquartersNoida, India
Founder(s)Sanjeev Bikhchandani
IndustryInternet
ProductsResume Database, Job Postings, Branding Solutions, e-Apps, Career Site Manager, Cloud Products
ServicesOnline Recruitment
Employees1001-5000
ParentInfo Edge (India)
URLwww.naukri.com
RegistrationRequired
Current statusActive

Naukri.com is an Indian job portal operating in India and Middle East founded in March 1997. Naukri.com was founded by Indian businessman Sanjeev Bikhchandani,[2] who started Info Edge (India) Ltd. in 1995. As of Dec 2016 Naukri.com had a database of about 49.5 million registered job seekers and an average of about 15,000 resumes were added daily while about 130,000 resumes were modified daily during the Fiscal year 2013–14. During the Fiscal year 2013–14, 51,000 corporate customers (including hiring consultants/firms) paid Naukri.com for services like database access, job postings, advertising / listing on the site amongst others.[3]

History and milestones

Naukri.com was launched in March 1997. The company was started as a floorless employment exchange. It was a database of resume, jobs, and recruitment consultants. Conceived as a platform of job seekers and hiring managers to meet, the services went commercial in October 1997.

It all started when Sanjeev Bikhchandani quit his corporate job at Hindustan Milkfood Manufacturers (now Glaxo Smithkline) and founded two companies with his partner - Info Edge (for arranging database) and Indmark (pharmaceutical) .[4] Info Edge offered salary reports to various categories of college graduates such as engineering and MBAs. Salary reports were sold to companies, somewhere between 5000 and 10,000 INR. Sanjeev and his business partners at Info Edge operated from servants’ quarter located in Sanjeev's home.

In 1991, The Department of Telecom (DoT) advertised for videotext services.[5] Info Edge submitted the business plan to DoT and it was shortlisted. Reasons undisclosed, the department canceled the pilot project. This was a setback and Sanjeev and his business partner parted ways. His partner took Indmark and he was left in charge of Info Edge.[6]

During a visit to an IT fair at Delhi's fairground (Pragati Maidan), he was drawn to a stall written WWW Curious, Sanjeev found more about how the Internet worked. The Internet was new in India in the 90s. He took help from his brother Sushil who was residing in the US to hire a server. The server was hired at a monthly rent of $25 and Sanjeev gave 5 percent share in his company to his brother.[7]

This is how Info Edge India, which was then a holding company of Naukri.com was started. On May 1, 1995, it became Info Edge (India) Private Limited.[8]

In 1996, the recession hit and the company suffered loss.[9] It was then Sanjeev took help from his friend Anil Lall and shared the thought of creating the website. Anil Lall was offered a 7 percent share in the company. Another friend, VN Saroja took care of the operations. She was made 9 percent shareholder in the company.[10]

Naukri.com was launched on April 2, 1997[11] and the first version of the website had 1000 jobs collected from 29 newspapers. Reviews of business magazines, newspapers and word-of-mouth followed. Jobseekers learned job search on Naukri was free, and soon more people started logging in. Traffic on Naukri.com slowly and steadily increased.

In 2012, the company launched mobile apps for Blackberry, Android and iPhone devices[12] and reportedly received 23% of its traffic from mobile users in 2013.[13][14]

Naming issues

The website has faced problems with competitors registering websites with names similar to naukri.com. The World Intellectual Property Organization (WIPO) ordered Abs IT Solutions to transfer the domain naukarie.com to Info Edge India.[15]

Business model

The website follows Business-to-Business and Business-to-consumer models.[16]

Revenue sources

Subscription fees and advertising are two ways the website generates revenue. 90 percent of the revenue earned is from the recruiters (B-2-B). 10 percent of the income sources are from jobseeker services.[17]

Awards and recognition

  • 2006 - Received the Consumer Connect 'Campaign of the Year' award for the Hari Sadu Commercial at the Advertising Club, Kolkata.[18]
  • 2006 - Received the “Red Herring Asia 100" 2006 award for the INSTA HIRE Solution.[19]
  • 2007 - Won the ‘Best TVC India and South Asia’ at the CASBAA TV Advertising Awards 2007 for the Hari Sadu “Name Calling” commercial.[20]
  • 2012 - Naukri.com has been recognized as the best classified website at the 2nd edition of the India Digital Awards organized by the IAMAI[21]
  • 2014 - Received the Best Website of the Year (WOTY) award[22] in the career and education segment by Metrixlab.[23]
  • 2018: Won Gold in 2018 Prime awards for the best consumer-centric campaign [24]
  • 2020: Won ET Iconic Brands of India 2020 Award [25]

See also

References

  1. ^ "naukri.com - Traffic Details from Alexa". Alexa Internet, Inc. Retrieved 2015-05-25.
  2. ^ "Don't live someone else's dream: Naukri.com chairman Sanjeev Bikchandani at Mind Rocks Summit". India Today. Retrieved September 7, 2012.
  3. ^ "Naukri.com had a database of about 37 million registered job seekers". Info Edge (India). March 31, 2014.
  4. ^ "Naukri.com was just 'one more small idea'". Business Line. October 21, 2012.
  5. ^ "How I made my 1st million: naukri.com CEO". rediff.com. July 23, 2005.
  6. ^ "Sanjeev's Business partner took Indmark and he was left in charge of Info Edge". Google Books.
  7. ^ "The server was hired at a monthly rent of 25$". Google Books.
  8. ^ "In May 1, 1995, it became Info Edge (India) Private Limited". Times Internet.
  9. ^ "In 1996, the recession hit and the company suffered loss". Google Books.
  10. ^ "Two friends along with Sanjeev & his brother, became the founding partners of Naukri.com". Google Books.
  11. ^ "The Rediff Interview - The amazing story of the making of Naukri.com". rediff.com. Retrieved Jan 8, 2007.
  12. ^ "Naukri Launches Mobile Apps For iOS, Blackberry & Android". VCCircle. Retrieved February 2, 2012.
  13. ^ "New Naukri App is a hit with job seekers". India Today. Retrieved December 5, 2013.
  14. ^ "Naukri Android mobile App records 2.9 Lakh downloads in one month". indianexpress.com. Retrieved December 6, 2013.
  15. ^ "WIPO recognises Info Edge's right on Naukarie.com domain". Business Standard. Retrieved January 13, 2015.
  16. ^ "B2B or B2C Site?". Google Books.
  17. ^ "Business Model of Naukri.com". Google Books.
  18. ^ "Consumer Connect 'Campaign of the Year' award". Business Standard. Retrieved September 11, 2006.
  19. ^ "Red Herring Asia 100" 2006 award". Business Wire. Retrieved August 28, 2006.
  20. ^ "CASBAA TV Advertising Awards 2007". CASBAA. Retrieved November 1, 2007.
  21. ^ "Awarded the 'Best Classified Site' at the India Digital Awards 2012". MediaNama. Retrieved January 19, 2012..
  22. ^ "Best Website of the Year (WOTY) 2014".
  23. ^ "Naukri.com Bags Award for the Best Website of the Year (WOTY) 2014". Retrieved March 31, 2015.
  24. ^ "Prime awards for the best consumer-centric campaign 2018".
  25. ^ "ET Iconic Brands of India 2020 Award".
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