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Rain Effect

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Rain Effect
Studio album by
Rain
ReleasedJanuary 2, 2014
Recorded2013
Genre
Length31:13
LanguageKorean
Label
Producer
Rain chronology
Back to the Basic
(2010) 		Rain Effect
(2014) 		My Life
(2017)
Singles from Rain Effect
  1. "30 Sexy"
    Released: January 1, 2014
  2. "La Song"
    Released: January 1, 2014
  3. "I Love You"
    Released: February 7, 2014

Rain Effect is the sixth Korean-language studio album (seventh overall) by South Korean recording artist Rain. It was released through Cube DC on January 2, 2014, and was distributed by Loen Entertainment. It is his first studio album in 6 years since Rainism (2008) and his first musical release since Back to the Basic (2010). Rain Effect contains a total of ten tracks, including the lead singles "30 Sexy" and "La Song".

The album was primarily written and produced by Rain along with Bae Jin-ryeol (JR Groove), Jung Woo-young and Hwang Hye-kyung.[1] Hyuna participated as the album's only featured artist.

Background

Details of Rain's comeback had been speculated about even before he was discharged from the military. Many articles predicted that Rain was signing with both Cube Entertainment (in Asia) and Roc Nation (Internationally).[2] On September 17, it was officially announced that Rain had signed an exclusive deal with Cube DC.[3] With that announcement, Cube Entertainment confirmed a Zepp Tour in Japan and appearances at a MCM store opening in Singapore, Bazaar Men People of the Year ceremony in China and a fan meeting in South Korea.[4][5] Rain delivered a special performance at the 2013 MAMA, where a trailer teasing an upcoming reality show and new album was revealed.[6][7]

According to an official from Cube Entertainment, Rain Effect is mostly written and produced by Rain himself. Similarly to his previous albums, he will have many collaboration tracks with respected composers including Bae Jin-ryeol. As the album progressed, Rain had been very involved in the album's planning (clothes, choreography, music, etc.). In the statement, Cube stated that "He [Rain] is known to show enthusiasm for the job by presiding over meetings to provide his fans with the best-quality album possible."[1]

Background and release

After Rain's performance at the 2013 Mnet Asian Music Awards, a trailer aired with the date "2014.01.06" and the phrase "Rain will fall, again." In December, links on various digital music portals as well as South Korean and international music retails began open for album pre-orders.[8] On December 30, Rain released teaser on his official Twitter for both "30 Sexy"[9] and "La Song".[10] The album was originally to be released on January 6, but due to his film schedule for The Prince, the date was pushed up to January 2.[11]

Rain Effect was released physically and digitally on January 2, 2014. The album peaked at number 1 on the Gaon Album Chart.[12] On February 3, Cube DC announced that a special edition of the album would be release, digitally on February 7 and physically on February 11, with a new song titled "I Love You", a 64-page booklet and a 36-page notebook with Rain's personal stories.[13][14] On June 6, 2014, to celebrate the birthday of her labelmate Hyuna, he released "Where You Going Oppa?" as the fourth single from the album and first from the special album "Colour Me Red", released in October 2014.

Singles

The single "30 Sexy" was unveiled on December 30, 2013, the same day he released image teasers for it.[15] Being one of the two title tracks, "30 Sexy" is said to be similar to "Ways to Avoid the Sun"[16] and will showcase his vocals as well as "sexy and mature charms".[17][18] On New Year's Day, Loen Entertainment released the official video directed by direction team The Lumpens whom directed for Cho Yong Pil's "Bounce", the same day as the "La Song" video.[19] The video is performance-based using 3D designs and light and visual effects to illustrate the choreography done by in both group and solo performance shots. The song peaked at number 8 on the K-pop Hot 100[20] and number 12 on Gaon. The song won first place on Mnet's M Countdown on January 9.[21]

A music video teaser for the second single "La Song" was unveiled on December 30, 2013.[22] "La Song" has described as "a fusion of old school hip hop, electronica, rock and funk music".[17][18] Along with the official video for "30 Sexy", Loen Entertainment released the official video for "La Song," also directed by The Lumpens.[23] The video showcases Rain in a multicultural, bohemian world dancing with various groups of people. The song peaked at number 8 on Gaon and number 6 on the K-pop Hot 100.[24][25] It won first place on KBS's Music Bank on January 10.[21] Upon the reveal of the album's special edition, it was announced that "I Love You" would serve as the promotional single.[13] A music video for the song was released on February 7.[26]

Promotion

Rain began promoting the album with an interview and performances of "La Song" and "Marilyn Monroe" on The Cultwo Show on SBS Power FM.[27] Rain began promoting his comeback album on various music programs, starting on the January 9, 2014, broadcast of Mnet's M Countdown.[28] This was followed by performances on KBS's Music Bank,[29] MBC's Music Core,[30][31][32] SBS's Inkigayo[33][34][35] and SBS MTV's The Show.[36] He performed a special stage at the Golden Disc Awards.[37]

Along with music program performances, Rain held a musical showcase.[35] Mnet began teasing the special by releasing two trailers leading up to the special.[38][39] He held the special comeback show at the CJ E&M Studio on January 8, 2014, where he performed his brand-new songs.[40] The show was recorded in private, and aired through the cable channel Mnet on January 9.[40] On KBS's You Hee-yeol's Sketchbook, Rain performed "30 Sexy" and "La Song", alongside his previous hits "It's Raining", "Rainism" and "How to Avoid the Sun".

Accolades

Awards and nominations for "30 Sexy"
Year Organization Award Result Ref.
2014 Mnet Asian Music Awards Best Solo Dance Performance Nominated
World Music Awards World's Best Song Nominated [41]
World's Best Music Video Nominated
Music program awards
Song Program Date
"30 Sexy" M Countdown January 9, 2014
"La Song" Music Bank January 10, 2014

Track listing

All lyrics are written by Jung Ji-hoon

Rain Effect – Standard edition[42]
No.TitleMusicLength
1."Rain Effect"JR Groove, Jung Ji-hoon0:35
2."30 Sexy"JR Groove, Jung Ji-hoon3:35
3."La Song"JR Groove, Jung Ji-hoon3:11
4."Oppa" (어디 가요. 오빠; featuring Hyuna)JR Groove, Jung Ji-hoon3:15
5."Marilyn Monroe" (마릴린 먼로)JR Groove, Jung Ji-hoon3:40
6."Baby" (차에 타봐)JR Groove, Jung Ji-hoon, Jung Woo-young (Ai2P)4:00
7."Superman"JR Groove, Jung Ji-hoon, Hwang Hye-kyung3:16
8."Found Out" (알아버렸어)JR Groove, Jung Ji-hoon3:51
9."Dear Mama Don't Cry"JR Groove, Jung Ji-hoon3:36
10."30 Sexy" (East4A Deeptech Mix)JR Groove, Jung Ji-hoon3:14
Total length:31:13
Rain Effect – Special edition[43]
No.TitleMusicLength
10."I Love You" (사랑해) 4:07
11."30 Sexy" (East4A Deeptech Mix)JR Groove, Jung Ji-hoon3:14
Total length:35:20

Credits and personnel

  • Jung Ji-hoon – vocal, songwriter, producer, executive producer
  • Bae Jin-ryeol (JR Groove) – producer
  • Jung Wooyoung – producer
  • Hwang Hye-kyung – producer

Chart performance

Album charts

Version Chart Peak
positions 		Sales
Rain Effect South Korea Weekly Albums (Gaon)[12] 1
South Korea Monthly Albums (Gaon)[45] 4
Rain Effect Special Edition South Korea Weekly Albums (Gaon)[46] 10
South Korea Monthly Albums (Gaon)[48] 31

Charted songs

Title Peak positions Digital sales Ref.
KOR
Weekly
[49] 		KOR
Monthly
[50] 		KOR
Hot
"30 Sexy" 12 18 8
  • KOR: 278,319
 [20][51]
"La Song" 8 9 6
  • KOR: 759,404
 [20][52]
"I Love You" 26 52 23
  • KOR: 117,692
 [53][54]
"Marilyn Monroe" 126 — —
  • KOR: 26,232
 [55]
"Baby" 157 — —
  • KOR: 13,280
 [56]
"Found Out" 177 — —
  • KOR: 11,594
 [57]
"Superman" 178 — —
  • KOR: 11,510
 [58]
"Dear Mama, Don't Cry" 182 — —
  • KOR: 11,213
 [59]
"Rain Effect" 192 — —
  • KOR: 9,808
 [60]

Release history

Country Date Format Edition Label
South Korea[61] January 2, 2014 CD, digital download Standard Cube DC, Loen Entertainment
Worldwide[62]
South Korea[13] February 7, 2014 Digital download Repackage
February 11, 2014 CD

References

  1. ^ a b "비, 엠넷 'MAMA'서 컴백 신고식…내년 1월 새앨범 (Rain, Mnet 'MAMA' comeback initiations stand ... a new album in January)" (in Korean). Yonhap News. Retrieved December 30, 2013.
  2. ^ Choi, Eun HWa (May 28, 2013). "Rain to Sign Exclusive Contract with Cube Entertainment". CJ E&M enewsWorld. Retrieved December 30, 2013.
  3. ^ "Rain formally signs an exclusive contract with Cube DC on the 16th". CJ E&M enewsWorld. September 17, 2013. Retrieved December 30, 2013.
  4. ^ "Rain-ing Supreme at MCM's Store Opening". MCM Blog. Archived from the original on December 14, 2013. Retrieved December 3, 2013.
  5. ^ "BAZAAR Men Style People of The Year Award Ceremony". Rain's official site. Archived from the original on December 4, 2013. Retrieved December 3, 2013.
  6. ^ "[Eng trans] Rain at 2013 MAMA and filming "The Prince", in Asia al día Magazine". Cloud USA. December 2013. Retrieved December 4, 2013.
  7. ^ "Rain announces comeback + teases fans at the 2013 Mnet Asian Music Awards". Newsen. Retrieved December 4, 2013.
  8. ^ "How Global Clouds Can Order 'Vol. 6 – Rain Effect' & Help Rain Comeback with a BANG in South Korea". Cloud USA. December 28, 2013. Retrieved December 30, 2013.
  9. ^ Hong, Grace Danbi (December 30, 2013). "Rain is 30 and Sexy in Album Teaser Photo". CJ E&M enewsWorld. Retrieved December 30, 2013.
  10. ^ Hong, Grace Danbi (December 30, 2013). "Rain Drops Teaser Photos for 'LA SONG'". CJ E&M enewsWorld. Retrieved December 30, 2013.
  11. ^ "Rain Changes His Comeback Date, Releases "La Song" Video Teaser". Soompi. December 31, 2013. Retrieved December 31, 2013.
  12. ^ a b "South Korean Gaon Chart: Album – December 29, 2013 to January 4, 2014". Gaon Chart. Korea Music Content Industry Association. January 9, 2014. Archived from the original on January 11, 2014. Retrieved January 9, 2014.
  13. ^ a b c Kim, Jiyeon (February 4, 2014). "Rain to Release Repackaged Album of 'Rain Effect'".
  14. ^ Kim, Jessica (February 4, 2014). "Rain to Release Repackaged Album on Friday". Retrieved February 6, 2014.
  15. ^ Loenent (December 30, 2013). "RAIN(비) _ 30SEXY _Teaser" (YouTube). YouTube.
  16. ^ "비, 새 타이틀곡 콘셉트 공개…제 2의 '태양을 피하는 방법'". TV Report. Retrieved December 30, 2013.
  17. ^ a b "Rain and TVXQ Make Long-Awaited Return with January 6 Comebacks". Soompi. December 26, 2013. Retrieved December 30, 2013.
  18. ^ a b "[Updated] Rain puts fans on the edge of excitement with his first comeback teaser image". Allkpop. Retrieved December 30, 2013.
  19. ^ Loenent (January 1, 2014). "Rain(비) – 30 Sexy MV" (YouTube). YouTube.
  20. ^ a b c "Korea K-Pop Hot 100, Week of 18 January, 2014". Billboard. Retrieved January 9, 2014.
  21. ^ a b "비, '엠카' 컴백하자마자 1위 "감사하고 지켜봐달라" ("Rain Wins the First Prize as Soon as He Comes Back to the Music Scene"")". OSEN (in Korean). January 10, 2014. Retrieved January 9, 2014.
  22. ^ Loenent (December 30, 2013). "RAIN(비) _ LA SONG _Teaser" (YouTube). YouTube.
  23. ^ Loenent (January 1, 2014). "Rain(비) – La Song MV" (YouTube). YouTube.
  24. ^ "South Korean Gaon Chart: Overall singles – January 19, 2014 to January 25, 2014". Gaon Chart. Korea Music Content Industry Association. January 30, 2014. Retrieved January 30, 2014.
  25. ^ "Korea K-Pop Hot 100, Week of 18 January, 2014". Billboard. Retrieved January 16, 2014.
  26. ^ Loenent (February 7, 2014). "RAIN(비) _ I LOVE YOU(사랑해)" (YouTube). YouTube.
  27. ^ Scorpiola (January 2, 2014). "Rain (Bi)비 Visible Radio 140102 Rain @ SBS Power FM 두시탈출 컬투쇼Cultwo Show_Full(53mins))" (Vimeo).
  28. ^ Mnet (January 16, 2014). "비_30 Sexy (30 Sexy by Rain of M COUNTDOWN 2014.1.16)" (YouTube). YouTube.
  29. ^ Net Bestiz (January 3, 2014). "140103 Rain Comeback NEXT WEEK" (Youtube). YouTube.
  30. ^ Ratoka (January 3, 2014). "[MBC]140104 Music Core – Rain Come Back Preview" (Dailmotion).
  31. ^ MBC Kpop (January 11, 2014). "[HOT] Comeback Stage, Rain – 30 SEXY, 비 – 써리섹시, Show Music core 20140111" (Youtube). YouTube.
  32. ^ MBC Kpop (January 11, 2014). "[HOT] Comeback Stage, Rain – LA SONG, 비 – 라송, Show Music core 20140111" (Youtube). YouTube.
  33. ^ SBSMusic1 (January 12, 2014). "[비 Rain] – INTRO + 30 SEXY @인기가요 Inkigayo 140112" (Youtube). YouTube.{{cite web}}: CS1 maint: numeric names: authors list (link)
  34. ^ SBSMusic1 (January 12, 2014). "[비 Rain] – LA SONG @인기가요 Inkigayo 140112" (Youtube). YouTube.{{cite web}}: CS1 maint: numeric names: authors list (link)
  35. ^ a b "[ETA 1][previews] Rain coming back next week on Music Bank. (And Music Core.)". Cloud USA. Retrieved January 3, 2014.
  36. ^ mazingga69 (January 16, 2014). "Rain비 140114 The Show@La Song+30Sexy" (Youtube). YouTube.{{cite web}}: CS1 maint: numeric names: authors list (link)
  37. ^ GDA (January 17, 2014). "[The 28th Golden Disk Awards] Rain(비) – 30 SEXY + LA SONG (골든디스크 시상식 28회 2부)" (Youtube). YouTube.
  38. ^ Mnet (January 8, 2014). "[레인이펙트] 컴백 스페셜 D-2 (Rain Effect – Comeback Special D-2)" (Youtube). YouTube.
  39. ^ Mnet (January 8, 2014). "[레인이펙트] 컴백 스페셜 D-1 (Rain Effect – Comeback Special D-1)" (Youtube). YouTube.
  40. ^ a b "Rain Invites 600 Fans to His Comeback Special Stage". Soompi. January 9, 2014. Retrieved January 9, 2014.
  41. ^ "비, 월드 뮤직 어워드(WMA) 5개 부문 노미네이트" [Rain nominated in 5 categories at the World Music Awards (WMA)]. Sports World (in Korean). January 12, 2014. Retrieved May 26, 2021.
  42. ^ "The Official Twitter of Cube Entertainment" (in Korean). January 2, 2014.
  43. ^ "The Official Twitter of Cube Entertainment" (in Korean). February 6, 2014.
  44. ^ Sales references for Rain Effect:
  45. ^ "South Korean Gaon Chart: Album – January 2014". Gaon Chart. Korea Music Content Industry Association. Retrieved February 6, 2014.
  46. ^ "South Korean Gaon Chart: Album – February 9, 2014 to February 15, 2014". Gaon Chart. Korea Music Content Industry Association. Archived from the original on February 28, 2014. Retrieved March 12, 2014.
  47. ^ Sales references for Rain Effect Special Edition:
  48. ^ "South Korean Gaon Chart: Album – February 2014". Gaon Chart. Korea Music Content Industry Association. Archived from the original on March 16, 2014. Retrieved March 12, 2014.
  49. ^ "South Korean Gaon Chart: Overall singles – December 29, 2013 to January 4, 2014". Gaon Chart. Korea Music Content Industry Association. January 9, 2014. Archived from the original on January 9, 2014. Retrieved January 9, 2014.
  50. ^ "South Korean Gaon Chart: Digital singles – January 2014". Gaon Chart. Korea Music Content Industry Association. January 9, 2014. Archived from the original on February 22, 2014. Retrieved January 9, 2014.
  51. ^ Sales references for "30 Sexy":
  52. ^ Sales references for "La Song":
  53. ^ "K-pop Hot 100, Week of February 22, 2014". Billboard. Retrieved February 14, 2014.
  54. ^ Sales references for "I Love You":
  55. ^ Sales references for "Marilyn Monroe":
  56. ^ Sales references for "Baby":
  57. ^ Sales references for "Found Out":
  58. ^ Sales references for "Superman":
  59. ^ Sales references for "Dear Mama, Don't Cry":
  60. ^ Sales references for "Rain Effect":
  61. ^ Jang, Eun-gyeong (November 21, 2013). "Rain to Perform at 2013 MAMA, Reveals More Info on New Album and TV Appearances" (in Korean).
  62. ^ "YESASIA: Rain Vol. 6 – Rain Effect". YESASIA. Retrieved December 30, 2013.
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