YES. Snowboards
 | |
| Company type | Private |
|---|---|
| Industry | Sporting goods |
| Founded | 2009 |
| Headquarters | Switzerland |
Key people | Romain De Marchi, JP Solberg, DCP |
| Products | Snowboard equipment, apparel, accessories |
Number of employees | 20 |
| Website | http://www.yesnowboard.com/ |
YES. Snowboards is a manufacturer of snowboards.[1][2] It was founded in 2009 and is based in Europe.[3][4]
History
The company was founded by UnInc riders DCP (David Carrier-Porcheron), Romain De Marchi and JP Solberg after leaving Burton Snowboards. They created their own brand in collaboration with Nidecker.[3][4] The new company established its name in the industry in a relatively short period of time.
YES. is part of the Nidecker Group, along with Jones Snowboards, Now Bindings, Nidecker, and Flow.[5]
Models
All YES. models were manufactured in the GST factory in Austria before gradually moving production to the SWS factory in Dubai starting in 2014.[6] The GST factory closed in 2016.[7] The YES. designers receive R&D input of some top-level freestyle snowboarders. The 2016-17 catalog consists of fourteen models,[8] which grew to twenty for 2019-20.[9] YES. has also collaborated with Now Snowboarding on bindings, and Globe International on shoes.[citation needed]
Awards
- EUROSima's Breakthrough Brand of the Year 2010.[10]
- ISPO Award "Gold Award" for the 20/20 Powderhull, 2015.[11]
References
- ^ "Yes Snowboards". whitelines.com. 9 November 2023.
- ^ "New snowboard company: Yes We Can | KiNK.se".
- ^ a b "YES Snowboards Launches At SIA | Transworld Business". 2012-03-12. Archived from the original on 2012-03-12. Retrieved 2024-03-21.
- ^ a b "Nidecker History". Nidecker.com.
- ^ "Nidecker Group | History: A Century of Ingenuity & Innovation". www.nidecker.group. Retrieved 2023-02-02.
- ^ "Why wouldn't you make snowboards in Dubai?". Yes Snowboards. 12 September 2014. Archived from the original on 31 March 2015.
- ^ "GST Snowboard Manufacturing is Closing, Does it Matter?". Mountain Weekly News. 19 March 2015.
- ^ "YES Snowboards 2016-2017 Preview – ISPO 2016". Whitelines.com. 27 January 2016.
- ^ Snowboards, Yes. "Yes. Snowboards". Yes. Snowboards. Retrieved 2020-02-11.
- ^ "YES is awarded EUROSima's Breakthrough Brand of the Year". Snowboarding.transworld.net. 24 June 2010.
- ^ "ISPO Award 2015". Ispo.com. Retrieved 2020-02-11.