1Hop
| Type | Golden ale |
|---|---|
| Manufacturer | Slater's Ales |
| Country of origin | England |
| Introduced | 2002 |
| Alcohol by volume | 4% |
| Colour | Blond |
1Hop (formerly, Top Totty) is an English golden ale beer with a 4% alcohol content.[1] It is brewed by Slater's Ales in Staffordshire, England. It was initially brewed as a summer ale. It gained nationwide attention after being banned from the House of Commons.
History
[edit]1Hop was first brewed as Top Totty and sold in Staffordshire in 1997.[2][3] In 2006, Top Totty won the Society of Independent Brewers Midlands Gold award for best specialty beer and Bronze for the overall SIBA Midlands Beer Competition.[4] It has been described by its makers as "a stunning blonde beer, full-bodied with a voluptuous hop aroma".[5]
Banned in the House of Commons
[edit]In 2007, Jeremy Lefroy the Conservative Party Member of Parliament for Stafford arranged for Top Totty to be sold as a guest ale in the Strangers' Bar in the House of Commons.[6] While it was on sale there, it sold out within three days.[7] In 2012, Top Totty was again placed on sale in the Stranger's Bar.[7] Two days later, the Labour Party's Shadow Minister for Women and Equalities, Kate Green became aware that the beer was for sale in the House and requested that it be removed from the Stranger's Bar due to the use of a pump clip depicting a bunny girl in a bikini, which she found disturbing.[8]
The beer was removed from the Stranger's Bar and the Leader of the House of Commons, Sir George Young stated that "action would be taken", which led to Top Totty being banned from the House of Commons.[1] A petition was submitted to the British government in February 2012 calling for the beer to be reinstated but was rejected as not covering an area for which the government or parliament was responsible.[9]
United Kingdom Independence Party Member of the European Parliament, Mike Natrass opposed the ban, saying that "knee-jerk puritanism does more to damage the cause of equality than a thousand beer labels."[10] Top Totty was replaced in the Stranger's Bar by another beer called Kangaroo Court.[11] Slater's Ales did offer to change the pump clip used when the beer was offered for sale in Parliament but did not intend to change it when offered for sale elsewhere in the United Kingdom.[12]
Reaction
[edit]The ban in parliament caused widespread publicity and an increase in sales. Slater's Ales started to sell the beer all year round instead of just in the summer, and orders were received from abroad.[12] A public relations company connected with Slater's claimed that the press coverage was good publicity for the beer.[13] Fay Slater of the brewers, commented "It's been positive to us, it's in our favour and expectedly so".[14]
In late 2018, Slater's Ales changed the name of the beer from 'Top Totty' to '1Hop', as the beer is brewed with only one type of hop 'English WGV'. This change was partially due to focus groups, and from various feedback received to the brewery. This move also removed the 'bunny girl' from the original logo and pump clip of the beer.[15][16]
References
[edit]- ^ a b Press Association (2012-02-02). "Top Totty banned from parliament bar". The Guardian. Retrieved 2015-01-17.
- ^ Hall, Macer (2012-02-03). "Top Totty ale is pulled from MPs' bar 'for being offensive'". Daily Express. Retrieved 2015-01-18.
- ^ AAA Best Pubs and Inns of Britain 2002. AAA. 2002. p. 398. ISBN 1562516876.
- ^ "SIBA Beer Competitions » 2006/2007". SIBA. 2012-11-23. Archived from the original on 2014-10-24. Retrieved 2015-01-17.
- ^ Top Totty beer banned by MPs. Rupert Millar, The Drinks Business, 3 February 2012. Retrieved 14 June 2018.
- ^ "'Top Totty' beer removed from MPs' bar after complaint". BBC News. 2012-02-02. Retrieved 2015-01-17.
- ^ a b "Stafford ale banned by MPs' bar". Staffordshire Newsletter. 2012-02-03. Archived from the original on 2015-01-18. Retrieved 2015-01-17.
- ^ Naked Girl Beer Top Totty Banned from MPs' Bar. Tom Nicolson, International Business Times, 2 February 2012. Retrieved 14 June 2018.
- ^ Reinstating Top Totty beer to Strangers' Bar in Parliament, Petitions UK Government and Parliament, 2012. Retrieved 14 June 2018.
- ^ "Top Totty beer banned from the Commons". The Times. 2012-02-02. Retrieved 2020-05-22.
- ^ "House of Commons Top Totty and Kangaroo Court beers". BBC News. 2012-02-07. Retrieved 2015-01-17.
- ^ a b "Top Totty beer sales rise after House of Commons ban". The Daily Telegraph. 2012-02-09. Retrieved 2015-01-17.
- ^ Top Totty beer ban makes mouth-watering PR. Octopus Public Relations, 8 February 2012. Retrieved 14 June 2018.
- ^ Slater's defends Top Totty beer. Archived 2020-08-17 at the Wayback Machine Rebecca Evans, Brewers' Guardian, 3 February 2012. Retrieved 14 June 2018.
- ^ "Fresh New Look for Top Totty". Slater's Ales. Retrieved 2020-06-02.[permanent dead link]
- ^ Archer, Megan (20 September 2018). "'Offensive' Top Totty ale gets brewery rebrand". www.expressandstar.com. Retrieved 2020-06-02.
