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DMAX (Spanish TV channel)

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(Redirected from Discovery MAX)
DMAX
CountrySpain
Broadcast areaSpain, Andorra
HeadquartersMadrid
Programming
Language(s)Spanish
Picture format1080i HDTV
Ownership
OwnerWarner Bros. Discovery EMEA
History
Launched12 January 2012
Former namesDiscovery Max (2012-2016)
Links
Websitedmax.marca.com
Availability
Terrestrial
Digital terrestrial televisionCheck local frequencies

DMAX (formerly called Discovery MAX) is a Spanish free-to-air television channel run by Warner Bros. Discovery and Unidad Editorial.

History

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At the end of 2011, the launch of Discovery MAX, a television channel on documentaries and factuals owned by Discovery Networks, was announced. The new channel replaced Veo TV on digital terrestrial television.[1] Discovery MAX began broadcasting on January 12, 2012.[2]

Discovery MAX underwent its first transformation on September 12, 2016, when it was renamed DMAX as the channel added series and movies to its programming.[3] As of the same date, DMAX began to target the male audience due to the launch of DKISS, a channel owned by Grupo Radio Blanca but fed with Discovery programming, however, DKISS is aimed at a female audience.[4]

In 2017, the channel began broadcasting sports after obtaining the rights to broadcast the Australian Open,[5] later expanding its offer with the rights to broadcast the Roland–Garros Open.[6]

In 2018 the channel obtained the rights to broadcast the Winter Olympics in conjunction with Eurosport,[7] a situation that was repeated for the 2022 edition,[8] In this way, DMAX took the place of broadcasting this sporting event in Spain, which had historically been broadcast by TVE.

Programs

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DMAX shows survival, kitchen, motor, wild world and crime investigation programmes, and similar, addressing mainly a young male audience.

Discovery Max logo used 2012-2016.

Other DMAX channels

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References

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  1. ^ Polo, Juan (27 December 2011). "Discovery MAX, así es el nuevo canal de documentales de la TDT". espinof.com (in Spanish). Retrieved 1 April 2023.
  2. ^ "Discovery Max inicia hoy su emisión". expansion.com (in Spanish). 10 January 2012. Retrieved 1 April 2023.
  3. ^ "Discovery MAX pasará a ser DMAX con un cambio de imagen a partir del próximo 12 de septiembre". formulatv.com (in Spanish). 18 August 2016. Retrieved 1 April 2023.
  4. ^ "El ADN de Discovery MAX se apodera totalmente de la parrilla de Kiss TV". Fórmula TV (in Spanish). 13 April 2016. Retrieved 29 September 2022.
  5. ^ "Australian Open 2017: DMAX emite en abierto la semifinal Nadal-Dimitrov". Eurosport (in Spanish). 27 January 2017. Retrieved 1 April 2023.
  6. ^ Díaz González, Ramón (20 May 2022). "DMAX emitirá las finales y las semifinales con españoles de Roland Garros 2022". puntodebreak.com (in Spanish). Retrieved 1 April 2023.
  7. ^ "DMax ofrecerá los JJOO en abierto". elperiodico.com (in Spanish). 31 January 2018. Retrieved 1 April 2023.
  8. ^ Orozco, Diana (26 January 2022). "Eurosport y DMAX emitirán los Juegos Olímpicos de Invierno". as.com (in Spanish). Retrieved 1 April 2023.
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