Examine individual changes

'{{Infobox dot-com company | company_name = Trulia | company_logo = [[File:Trulia Logo.png]] | company_type = | traded_as = {{NYSE|TRLA}} | foundation = | dissolved = | location = [[San Francisco|San Francisco, CA, USA]] | locations = 3; San Francisco, CA, New York, NY and Denver, CO | incorporated = | area_served = United States of America | founder = Pete Flint, Sami Inkinen | chairman = | chairperson = | president = | CEO = Pete Flint | MD = | GM = | key_people = | industry = [[Real Estate]] | products = | services = | revenue = US $38.5 million (2011) | operating_income = | net_income = | assets = | equity = | owner = | num_employees = 500+ | parent = | divisions = | subsid = | company_slogan = | url = [http://www.trulia.com Trulia.com] | ipv6 = | alexa = 604 (June 2013) | website_type = | advertising = | registration = | num_users = 22 million monthly unique visitors (June 2012) | language = | launch_date = September 5th, 2005 | current_status = | screenshot = | caption = | footnotes = | intl = }} '''Trulia''' ({{NYSE|TRLA}}) is an online residential real estate site for home buyers, sellers, renters and real estate professionals. It lists properties for sale and rent as well as neighborhood information and community insights. The company is headquartered in downtown [[San Francisco]] <ref>{{cite web|url=http://info.trulia.com/index.php?s=43&item=108 |title=News Room - Trulia.com - Press Releases | location = San Francisco |date=2011-01-06 |accessdate=2011-11-27}}</ref> and has offices in [[New York City]] and [[Denver, Colorado]].<ref>{{cite web|last=Oreskovic |first=Alexei |url=http://www.reuters.com/article/2011/01/19/us-trulia-idUSTRE70I3FL20110119 |title=Exclusive: Trulia real estate website to open Denver office |publisher=Reuters |date= |accessdate=2011-11-27}}</ref> == Company history == === Inception === THEY ARE SCAMMING PEOPLE Trulia's founders Pete Flint and Sami Inkinen met at [[Stanford Graduate School of Business]]. Frustrated by the challenge of finding their own apartments in the [[San Francisco Bay Area]], they found that available information was often insufficient, out of date or both.<ref>{{cite news|last=Carey|first=Pete|title=Mercury News interview: Trulia CEO Peter Flint|url=http://www.mercurynews.com/business/ci_21811772/mercury-news-interview-trulia-ceo-peter-flint|accessdate=14 November 2012|newspaper=Mercury News|date=12 October 2012}}</ref> Flint and Inkinen took this opportunity to simplify the process of finding a new home through technology.<ref>{{cite news|title=Meet the Boss: Sami Inkinen, COO, Trulia|url=http://www.sfgate.com/business/meettheboss/article/Meet-the-Boss-Sami-Inkinen-COO-Trulia-3176725.php|accessdate=13 November 2012|newspaper=SFGate|date=2010-08-29}}</ref> === Growth === In September 2005, Trulia launched its beta product, originally only serving properties in [[California]]. Soon after, with growing demand from listing agents wanting to give their listings more visibility nationwide, Trulia rolled out across the [[United States]] less than a year later.<ref>{{cite web|last=Marshall|first=Matt|title=A new housing site. Oh, and Dogster may be profitable!|url=http://www.siliconbeat.com/entries/2005/09/29/a_new_housing_site_oh_and_dogster_may_be_profitable.html|publisher=Silicon Beat|accessdate=13 November 2012}}</ref> In a 2012 review, Trulia reported 22 million monthly unique visitors.<ref>United States Securities and Exchange Commission. August 17, 2012. "Form S-1 Registration Statement" http://sec.gov/Archives/edgar/data/1349454/000119312512359749/d352334ds1.htm</ref> In July 2012, Trulia filed for an initial public offering and stated they would trade on the New York Stock Exchange under the symbol "TRLA." <ref>United States Securities and Exchange Commission. August 17, 2012. "Form S-1 Registration Statement" http://sec.gov/Archives/edgar/data/1349454/000119312512359749/d352334ds1.htm</ref> In August 2012, Trulia revealed they would plan to raise up to $75 million in the IPO.<ref>Wauters, Robin. August 17, 2012. "Online real estate firm Trulia files S-1, plans to raise $75 million in IPO." http://thenextweb.com/insider/2012/08/17/online-real-estate-firm-trulia-files-s-1-plans-raise-75-million-ipo/</ref> The IPO was priced at $17 per share, and began trading on September 20, 2012 at an opening price of $22.10.<ref>Tsukayama, Hayley. September 20, 2012. "Trulia IPO pops on debut, keeps climbing." http://www.washingtonpost.com/business/technology/trulia-ipo-pops-on-debut-keeps-climbing/2012/09/20/e2f56d14-032d-11e2-91e7-2962c74e7738_story.html</ref> == Products == Trulia offers a variety of products and services for consumers and real estate professionals. These are delivered via their website and [[mobile app]]s. === Consumers === Trulia provides price trend information by using listing and public data which shows how the price of a home has changed over a period of time as well as comparing that house price with other homes in the same [[ZIP code]] and the same city.<ref>{{cite news|last=Mary|first=Umberger|title=Testing some of the top home-search sites|url=http://articles.latimes.com/2008/jul/20/realestate/re-online20/2|accessdate=13 November 2012|newspaper=Los Angeles Times|date=2008-06-20}}</ref> The company's crime maps use geodata from their partners, including CrimeReports.com, [[EveryBlock]].com and [[SpotCrime.com]], to create a curated map of criminal activity in many U.S. metropolitan areas. Users can view crimes in specific areas and neighborhoods and directly compare the crime statistics of two different regions. They are also able to add comments and advice to the geodata.<ref>{{cite news|last=Smith Hopkins|first=Jamie|title=Trulia launches CrimeMaps|url=http://weblogs.baltimoresun.com/business/realestate/blog/2011/06/trulia_launches_crimemaps.html|accessdate=13 November 2012|newspaper=The Baltimore Sun|date=2011-06-20}}</ref><ref>{{cite news|last=Myers|first=Nick|title=New map helps renters, owners spot crime|url=http://www.utsandiego.com/news/2011/jun/14/trulia-crime-maps/|accessdate=13 November 2012|newspaper=UT San Diego|date=14 June 2011}}</ref><ref>{{cite web|last=Kuang|first=Cliff|title=Infographic Of The Day: Where Do Crimes Happen In Your Neighborhood?|url=http://www.fastcodesign.com/1663975/infographic-of-the-day-where-do-crimes-happen-in-your-neighborhood|publisher=Fast Company|accessdate=13 November 2012}}</ref> Information on local schools and amenities is provided for each property listed on the company's website. This includes, each school's name and contact details, grades taught, the school's GreatSchools rating and whether that school is public or private as well as users' ratings on the area's safety, pet-friendliness, walkability and other criteria.<ref>{{cite web|last=Yarger|first=Steven|title=Find the Best Schools for Your Kids from Your iPad|url=http://corp.truliablog.com/2012/08/16/find-the-best-schools-for-your-kids-from-your-ipad/|publisher=Trulia Corporate Blog|accessdate=13 November 2012}}</ref> Trulia are also available.<ref>{{cite web|title=Map & Nearby|url=http://www.trulia.com/property/map/3100910881-1542-Broderick-St-San-Francisco-CA-94115|publisher=Trulia|accessdate=14 November 2012}}</ref> Interactive Commuter and Transit maps show the driving or commute times from any given point in the United States.<ref>{{cite web|last=Hutchings|first=Emma|title=Heat Map Visualizes Your Daily Commute|url=http://mashable.com/2012/06/29/trulia-commute-map/|publisher=Mashable|accessdate=14 November 2012}}</ref> Using data from OpenStreetMaps and GTFS feeds, a visual representation of commute times is projected onto a geographical map.<ref>{{cite web|last=Wilson|first=Mark|title=Trulia’s New Maps Show Your Commute Time From Your New House|url=http://www.fastcodesign.com/1670124/trulias-new-maps-show-your-commute-time-from-your-new-house|publisher=Fast Company|accessdate=14 November 2012}}</ref> This provides the ability to see at a glance how far one can travel from any given property in a given amount of time. === Real Estate Professionals === Trulia provides several paid advertising products for real estate agents. These include Trulia Pro, Local Ads, and Mobile Ads. Trulia Pro provides featured listings which appear higher in search results on the website and personalized lead forms displayed at the top of listings pages. Local Ads allows real estate agents to "lock up" their local area on the website by purchasing all available spots in a ZIP code or city and create customized ads which are displayed on property and search results pages in their purchased markets. Agents can also advertise via Trulia's Mobile Ads apps. As with Local Ads, agents can select the ZIP codes or cities where the ads will be shown.{{cn|date=August 2013}} == Management == *Pete Flint, [[CEO]] and Co-Founder *Paul Levine, [[Chief operating officer|COO]] *Sean Aggarwal, [[CFO]] == See also == * [[Househappy]] * [[Redfin]] * [[Zillow]] * [[National Association of Realtors]] * [[ZipRealty]] * [[Clarity (company)|Clarity.fm]] * [[Zameen.com]] * [[Bayut]] * [[PropertyShark]] * [[Qazzoo]] == References == {{Reflist}} == External links == * {{Official website|http://www.trulia.com/}} [[Category:Online real estate databases]] [[Category:Online real estate companies]] [[Category:Companies based in San Francisco, California]] [[Category:Companies established in 2006]] [[Category:Companies listed on the New York Stock Exchange]] [[Category:Crime mapping]] [[Category:Metro-style apps]]'