Examine individual changes

'{{Primarysources|date=February 2009}} {{infobox brand | logo = [[File:Logo_for_Old_El_Paso,_Oct_2014.png|225px|Old El Paso logo]] | name = Old El Paso | image = | type = [[Mexico|Mexican]] food | currentowner = [[General Mills]] | origin = [[United States|U.S.]] | introduced = 1938 | discontinued = | related = | markets = Worldwide | previousowners = Mountain Pass Canning Company<br>[[Pet, Inc.]]<br>[[Pillsbury Company]] | trademarkregistrations = | ambassador = | tagline = "Start Somewhere Fresh" | website = {{URL|1=http://www.oldelpaso.com/}} }} '''Old El Paso''' is a [[brand]] applied to a range of [[Mexico|Mexican]]-style [[foods]], including [[dinner]] kits, [[taco]]s and [[tortilla]]s, sauces, [[condiments]], [[rice]] and [[refried beans]]. Old El Paso products are marketed across the globe. The brand is owned by [[General Mills]]. [[Pillsbury Company|Pillsbury]] acquired it in 1995, when its then-parent company [[Grand Metropolitan]] bought [[Pet, Inc.]], which had itself taken over the brand in 1968 from the Mountain Pass Canning Company.<ref>[http://www.library.hbs.edu/hc/lehman/chrono.html?company=pet_incorporated Pet Incorporated]</ref> The name is a reference to the city of [[El Paso, Texas]] and the historical " Old" period when Texas was a part of Mexico. General Mills have repeated the style of this product line - a recipe kit with dry ingredients that the consumer finishes with their choice of fresh ingredients - in the Chinese Food range called Wanchai Ferry. ==History and products== In 1917, the Mountain Pass Canning Company in New Mexico was bought from a local in El Paso, Texas. The Old El Paso company originally started out with just selling canned tomatoes and pinto beans. By 1938, Old El Paso was established as an official brand in the US. Old El Paso relocated to many locations around the blah blah , before finally settling in Texas in 1958. In 1969, Old El Paso became the first national brand to offer a full line of Mexican meals in supermarkets and the first to advertise Mexican cuisine in the US. In 1970, American supermarkets created a Mexican food section in their stores for the very first time, due to the influence of Old El Paso and other Mexican food products. Also in the 70s, Old El Paso introduced a taco dinner globally, where many international markets were unfamiliar with Mexican cuisine.<ref name="The Old El Paso Story">{{cite web|title=The Old El Paso Story|url=http://www.oldelpaso.com.au/about-us/the-story-of-old-el-paso.aspx|work=Old El Paso Australia|accessdate=3 April 2014}}</ref> In 2010, Old El Paso released a stream of products under the “Smart Fiesta” line, also known as “Healthy Fiesta” in some regions. This line features healthier alternatives for their traditional dinner kits. The Smart Fiesta dinner kits include hard and soft taco shells and tortillas made with whole grain, and fajita and taco seasoning with reduced sodium. <ref name="Old El Paso Smart Fiesta">{{cite web|title=Old El Paso Canada|url=http://www.lifemadedelicious.ca/brands/oldelpaso|accessdate=3 April 2014}}</ref> In 2013, Old El Paso introduced their new frozen entrees line, only available in the US. The product line features frozen ready-made burritos, quesadillas, enchiladas, and fajitas. The entrees are available in chicken, ground beef, or steak. There are no vegan or vegetarian options currently. Today, Old El Paso is sold in the United States, Canada, the UK, Ireland, France, Italy, Sweden, Norway and Finland, among other countries.<ref name="Old El Paso Frozen Entrees">{{cite web|last=Halter|first=Nick|title=Staff reporter|url=http://www.bizjournals.com/twincities/news/2013/09/09/general-mills-introduces-frozen.html|work=Minneapolis/St. Paul Business Journal|publisher=American City Business Journals.|accessdate=3 April 2014}}</ref> ==Competitions== In 2012, Old El Paso launched an online advertisement competition, where participants had to create a 15 second video advertisement and/or a banner advertisement that would promote the Old El Paso brand. Participants were allowed to pick one of two following themes: <ref name="Old El Paso Ad Competition">{{cite web|title=Old El Paso Ad Competition|url=http://www.onlinevideocontests.com/contest/3723|work=Online Video Contests|accessdate=3 April 2014}}</ref> either an “Old El Paso Mexican Night” theme, a family feasting on a variety of Old El Paso products, or one theme that focuses entirely on the appeal of Mexican cuisine. == References == {{reflist}} ==External links== *[http://www.oldelpaso.com Old El Paso USA] *[http://www.oldelpaso.co.uk Old El Paso UK] *[http://www.oldelpaso.de Old El Paso Germany] *[http://www.oldelpaso.com.es Old El Paso Spain] *[http://www.oldelpaso.fi Old El Paso Finland] *[http://www.oldelpaso.se Old El Paso Sweden] *[http://www.oldelpaso.com.au/ Old El Paso Australia] *[http://lifemadedelicious.ca/en/ProductPantry/Old%20El%20Paso.aspx Old El Paso Canada] *[http://www.oldelpaso.fr Old El Paso France] *[http://www.oldelpaso.no/ Old El Paso Norway] *[http://www.facebook.com/oldelpaso Official Old El Paso UK Facebook Page] [[Category:General Mills brands]] [[Category:Tex-Mex cuisine]] {{General Mills}} {{food-product-stub}}'