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This page allows you to examine the variables generated by the Edit Filter for an individual change.

Variables generated for this change

VariableValue
Whether or not the edit is marked as minor (no longer in use) (minor_edit)
false
Edit count of the user (user_editcount)
2
Name of the user account (user_name)
'Alwin Jose'
Age of the user account (user_age)
578884
Groups (including implicit) the user is in (user_groups)
[ 0 => '*', 1 => 'user' ]
Global groups that the user is in (global_user_groups)
[]
Whether or not a user is editing through the mobile interface (user_mobile)
false
Page ID (page_id)
349340
Page namespace (page_namespace)
0
Page title without namespace (page_title)
'Men's Health'
Full page title (page_prefixedtitle)
'Men's Health'
Last ten users to contribute to the page (page_recent_contributors)
[ 0 => 'KH-1', 1 => 'Jibrankk125', 2 => 'InternetArchiveBot', 3 => 'Dan D. Ric', 4 => 'Alimaven', 5 => 'NitinMlk', 6 => '2406:5600:26:8418:D5A6:11CD:CD03:8652', 7 => 'GreenC bot', 8 => 'Mean as custard', 9 => 'Hamid082' ]
First user to contribute to the page (page_first_contributor)
'213.253.39.117'
Action (action)
'edit'
Edit summary/reason (summary)
'/* History */ dead link fixed'
Old content model (old_content_model)
'wikitext'
New content model (new_content_model)
'wikitext'
Old page wikitext, before the edit (old_wikitext)
'{{For|health issues that apply specifically to men|men's health}} {{Infobox magazine |title = Men's Health |image_file =Cover of Men'sHealth magazine.jpg |image_size = 210px |image_caption = Cover of August 2012 |editor = Bill Phillips (2012-present)<ref>[http://www.adweek.com/news/press/david-zinczenko-leaves-rodale-145298 David Zinczenko Leaves Rodale]</ref> |editor_title = Editor-In-Chief |previous_editor =[[David Zinczenko]] (2000–2012)<ref name="writenews.com"/><br>[[Greg Gutfeld]] (1999–2000)<ref name="nytimes.com"/> <br/> Mike Lafavore (1988–1999)<ref name="nytimes.com"/> <br/> Mark Bricklin (1987–1988) |staff_writer = |frequency = Monthly |total_circulation = 1,819,151<ref>{{cite web|url=http://abcas3.accessabc.com/ecirc/magtitlesearch.asp |title= eCirc for Consumer Magazines|date=February 11, 2013|work=[[Audit Bureau of Circulations (North America)|Audit Bureau of Circulations]]|accessdate=February 11, 2013}}</ref> |circulation_year = December 2014 |category = [[Physical fitness|Fitness]]<br/>[[Nutrition]]<br/>[[Human sexuality|Sexuality]]<br/>[[Fashion]] |company = |publisher = [[Rodale Press]] |founded = 1987 |country = United States |based = [[Emmaus, Pennsylvania]] |language = English |website = [http://www.menshealth.com MensHealth.com] |issn = 1054-4836 }} '''''Men's Health''''' (''MH''), published by [[Rodale Press|Rodale Inc.]] in [[Emmaus, Pennsylvania]], United States, is the world's largest men's [[magazine]] brand,<ref name="businesswire.com">[http://www.businesswire.com/news/home/20100402005211/en/Men%E2%80%99s-Health-Magazine-Launches-Apple-iPad#.U-j9lKONDK8/ Men’s Health Magazine Launches on the Apple iPad ]</ref> with 40 editions in 47 countries.<ref name="ReferenceB">{{cite web|url=http://www.rodaleinc.com/brand/mens-health |title=Men's Health |publisher=Rodale Inc |date= |accessdate=2013-06-04}}</ref> It is also the best-selling men's magazine on U.S. newsstands.<ref name="nytimes.com">{{cite news|url=http://www.nytimes.com/2006/09/03/fashion/03davez.html?pagewanted=all|work=The New York Times|author=Erika Kinetz|title=Who's the Man? Dave|date=3 September 2006}}</ref> Although originally started as a [[men's health]] magazine, it currently covers various men's [[lifestyle (sociology)|lifestyle]] topics such as [[physical fitness|fitness]], [[nutrition]], [[fashion]], and [[human sexuality|sexuality]]. The magazine's website, MensHealth.com, averages 38 million page views a month.<ref name="ReferenceB"/> ==History== Launched by Mark Bricklin in 1987<ref name=psa>{{cite web|title=Top 100 U.S. Magazines by Circulation|url=http://www.psaresearch.com/images/TOPMAGAZINES.pdf|work=PSA Research Center|accessdate=February 6, 2016}}</ref> as a health-oriented service magazine, ''Men's Health'' has evolved into a lifestyle magazine for men, covering areas such as health, fitness, nutrition, relationships, travel, technology, fashion and finance. Bricklin, along with Rodale editors Larry Stains and Stefan Bechtel, initially produced three newsstand test issues. The results led Rodale to launch ''Men's Health'' as a quarterly magazine in 1988 and begin to sell subscriptions. Bricklin, who was editor-in-chief of ''Prevention'' magazine, appointed Mike Lafavore as editor of ''Men's Health'' that year. In his subsequent 12 years as editor-in-chief, Lafavore grew the circulation from 100,000 to more than 1.5 million, took the publishing frequency to 10 times a year, and expanded the magazine's brand to a number of countries, including the UK, France, Germany, Australia, South Africa, Mexico and Russia. He created the editorial formula still in use today, brought aboard [[Steven Slon]], a veteran of the service journalism category, imported [[Greg Gutfeld]] from Rodale's ''Prevention'' title and worked with longtime staff editor [[Denis Boyles]], a former ''Playboy'' contributing editor, to develop the magazine's influential and distinctive "regular guy" voice. Lafavore left ''Men's Health'' in 2000, the same year Capell's Circulation Report named the magazine "Circulation Performer of the Decade." He appointed Greg Gutfeld as his successor. After a year, Gutfeld was replaced by David Zinczenko. {{As of|2013}} ''Men's Health'' publishes 40 foreign editions across 47 countries, up from 20 editions in 2001.<ref name="ReferenceB"/> The magazine does not run ads for tobacco or liquor companies;<ref name="nytimes.com"/> they also do not run ads for supplements and herbal remedies.<ref>{{cite news| url=http://www.nytimes.com/2001/06/24/health/diagnosis-men-s-magazines-how-much-substance-behind-the-covers.html?sec=&spon=&pagewanted=2|work=The New York Times|title=DIAGNOSIS; Men's Magazines: How Much Substance Behind the Covers?|date=24 June 2001}}</ref> [[David Zinczenko]] became the editor-in-chief of ''Men's Health'' in 2000.<ref name="writenews.com"/> Ronan Gardiner is the publisher.<ref name="rodaleinc.com">{{cite web|url=http://www.rodaleinc.com/brand/mens-health |title=Men's Health |work=Rodale Inc|accessdate=March 25, 2011}}</ref> During this period, the magazine's circulation grew 30 percent, and ad pages grew 80 percent, from 700 pages to 1150. In 2000, the brand had 21 international editions.<ref name="writenews.com">{{cite web|url=http://www.writenews.com/2000/072800_zinczenko_menshealth.htm|title=David Zinczenko Named Editor-in-Chief of Men's Health Magazine|work=Writenews|date=July 28, 2000|accessdate=March 25, 2011}}</ref> In 2001 the title was consistently selling 400,000 copies at newsstands and overall circulation was 1.6 million.<ref>{{cite news|url=http://www.nytimes.com/2001/06/18/business/cover-story-oh-how-far-a-magazine-will-go-to-stimulate-newsstand-sales.html?pagewanted=all|work=The New York Times|author=Alex Kuczynski|title=Cover Story; Oh, How Far A Magazine Will Go To Stimulate Newsstand Sales|date=18 June 2001}}</ref> In 2001, the magazine started the annual list of cities with the healthiest men based on twenty "live-long parameters, including death rates (both homicide and disease); illness rates (high blood pressure, heart disease, stroke, etc.); body-mass index; fitness training; even environmental factors like number of parks, golf courses, etc."<ref>{{cite news|url=http://www.cbsnews.com/stories/2002/10/22/earlyshow/health/main526560.shtml|work=CBS News|title=Where The Buffest Boys Are| date=22 October 2002}}</ref> In 2003, the circulation was 1.7 million.<ref>{{cite news| url=http://select.nytimes.com/gst/abstract.html?res=F60F14FB38540C758EDDAA0894DB404482|work=The New York Times|author=David Carr|title=THE MEDIA BUSINESS; GQ Magazine Names Editor To Succeed Art Cooper | date=26 March 2003}}</ref> In 2006, the circulation was close to 1.8 million.<ref name="nytimes.com"/> As of June 2011, the circulation was 1.89 million. ''Men's Health'' magazine has been criticized for its focus on physical health, which can increase men's anxieties about their bodies,<ref>{{cite news|title=Weight Of The World|url=http://www.cbsnews.com/stories/2001/03/12/48hours/main278296.shtml|accessdate=March 25, 2011|newspaper=CBS News|date=May 24, 2002}}</ref><ref>{{cite news|title=Men feel body image pressure too, study finds|url=https://news.google.com/newspapers?id=H3EyAAAAIBAJ&sjid=iq0FAAAAIBAJ&pg=2523,1350248&dq=men's-health+magazine+zinczenko&hl=en|accessdate=March 25, 2011|newspaper=The Island Packet|date=October 7, 2006}}</ref> making them more prone to [[eating disorders]] and [[muscle dysmorphia|compulsive over-exercising]].<ref>Baker, Peter (2000) quoted in ''The Independent'', December 5, 2000. "[http://www.independent.co.uk/news/media/who-needs-topless-soap-stars-when-you-have-a-great-body-627205.html Who needs topless soap stars when you have a great body?]"</ref> Says ''[[The New York Times]]'', "Since its debut in the late 1980's, the magazine has surpassed traditional men's books like Esquire and GQ by following the formula of best-selling women's magazines — by catering to men's anxieties about their bodies and sexual performance."<ref name="nytimes.com"/> ''Columbia Journalism Review'' stated the magazine "deals overwhelmingly with self-care and, in fact, exaggerates the possibilities for autonomous personal transformation." Then Editor-In-Chief Zinczenko argued that the magazine works towards "overcoming the resistance of the 86-percent male audience to health as a subject" and redefining health as "inclusive of everything that could improve a man's life. Great sex. Great food. Endorphin-boosting exercise. Looking and feeling your best. We turned health into a concept every guy would want to embrace, starting with the healthy guy on the cover."<ref>{{cite web|url=http://goliath.ecnext.com/coms2/gi_0199-6998073/How-healthy-is-men-s.html |title=How healthy is men's health? A shovelful of sugar helps the medicine go down|work=Goliath|date=September 1, 2007|accessdate=March 25, 2011}}</ref> The magazine has also been criticized for reusing cover taglines. In response, Zinczenko explained that the majority of magazine sales—80 percent—are subscription and those covers vary from the newsstand version. Said Zinczenko, "Twenty years of ''Men's Health'' has certainly produced several lines that have proven themselves effective at newsstand, which makes up about 20 percent of our print run. We plan to keep using the most effective marketing tools to reach the largest market we possibly can."<ref>{{cite web|url=http://www.mediaite.com/print/mens-health-repeated-covers-clarification/|title=Further Clarification From Men’s Health: More on Repeated Cover Lines |work=Mediaite|date=December 11, 2009|accessdate=March 25, 2011}}</ref> In July 2010, the magazine was criticized for including tiny credit lines on the cover rather than inside as a possible quid-pro-quo for advertisers. Zinczenko explained the lines were a service to readers, saving them the need to dig for the information, and that Men's Health had been including the lines across the board for over a year, regardless of advertiser status. A spokesperson for American Society of Magazine Editors confirmed that no rules were broken and the director for print strategy at a media planning and buying firm said the mention was "too small of a plug to get brands excited."<ref>{{cite news| url=http://mediadecoder.blogs.nytimes.com/2010/07/05/a-cover-credit-for-clothing/|work=The New York Times|author=Joseph Plambeck|title=A Cover Credit for Clothing|date=July 5, 2010}}</ref> In 2004, the magazine began putting celebrities and athletes on the cover, and with their shirts on—a big departure from the cover look of the 1990s.<ref>{{cite web|url=http://www.menshealth.com/mhguys/2010.html|title=2010 Men's Health Cover Models|work=Mens Health|accessdate=March 25, 2011}}</ref> In 2004, Rodale filed suit against ''Men's Fitness'' for its redesign which makes it "a copycat version--one that is obviously intended to confuse consumers."<ref>{{cite web|url=http://www.medialifemagazine.com/news2004/mar04/mar22/1_mon/news2monday.html|title=Monday|work=Media Life Magazine|date=March 22, 2004|accessdate=March 25, 2011}}</ref> In May 2006, the magazine published a limited edition color cover of [[Josh Holloway]]. In the first half of 2006, newsstand sales for Men's Health rose from 492,000 to 544,000 during a price increase from $3.95 to $4.50.<ref>{{cite web|url=http://www.marketwatch.com/story/what-magazines-need-to-do-to-survive?siteid=mktw |title=What magazines need to do to survive Jon Friedman's Media Web |work=MarketWatch|accessdate=March 25, 2011}}</ref> In 2006, the magazine and the Rodale's other properties made extensive efforts to increase online content including adding video to each section, enlisting every major section editor to blog, and adding an online ad sales director.<ref>{{cite web|url=http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=52395 |title=MediaPost Publications Rodale To Mesh Print, Online Ad Sales 12/12/2006|work=Mediapost|accessdate=March 25, 2011}}</ref> In fall 2007, ''Men's Health'' launched the [[FitSchools]] initiative to combat childhood obesity. The magazine sends health, fitness, and nutrition experts to selected schools each year to remake the physical education programs and school lunch offerings. Gettys Middle School, in Easley, South Carolina, was the first FitSchool. In spring 2008, the magazine launched The FitSchools Foundation, a nonprofit organization with the mission to help end childhood obesity and get America's kids interested in healthy, active living. The January/February "2008 The Year of You" edition became the all-time single-copy sales issue in the magazine's history with 750,650 copies.<ref>Media Industries Newsletter, May 12, 2008.</ref> Also in 2008, the magazine partnered with Google to make back issues available.<ref>{{cite web|author=Louisa Ada|url=http://www.medialifemagazine.com/artman2/publish/Hereandthere/Tribune_Co_We_stood_up_to_governor.asp|title=Tribune Co.: We stood up to governor|work=Media Life Magazine|date=December 10, 2008|accessdate=March 25, 2011}}</ref> In July 2008, "Men's Health" became the first to "create the first fully interactive advertising magazine in America," where users snap a picture of an ad and an immediate promotional bounce-back will be sent to their phone.<ref>{{cite web|url=http://www.tmcnet.com/usubmit/2008/04/22/3402122.htm|title=Men's Health to Publish First Fully Interactive Advertising Magazine|work=Tmcnet.com |date=April 22, 2008|accessdate=March 25, 2011}}</ref> For its 20th Anniversary issue in November 2008, ''Men's Health'' featured an interview and photo shoot with future President-elect Barack Obama. In 2010, Obama was again featured in reference to the health-care debates of the time and his proposed health plans.<ref name="NYTA">{{Cite news|last= CLIFFORD|first=STEPHANIE|title=Rodale and the Obamas Make a Case for Health (and Health Care)|url=http://www.nytimes.com/2009/09/03/business/media/03adco.html?_r=1&hpw|accessdate=September 26, 2010|newspaper=The New York Times|date=February 9, 2009}}</ref> In 2011, another politician, Congressman [[Aaron Schock]] of Illinois, graced the cover baring his chest to promote fitness. The cover was released on May 9 on the Today Show with Matt Lauer where Congressman Schock encouraged people to form healthy eating and fitness habits, and join the ''Men's Health'' "[http://www.menshealth.com/fit-for-summer-challenge/ Fit for Life Summer Challenge]" to shed pounds.<ref>{{cite web|url=http://www.msnbc.msn.com/id/21134540/vp/42955164#42955164|title=NBCNews.com Video Player|work=MSNBC|accessdate=June 4, 2013}}</ref> Within minutes, the Congressman's 6-pack abs caught the attention of multiple publications and went viral. In 2009, ''Men's Health'' published the ''Belly Off! Diet'' book, based on the popular weight-loss testimonial column in the magazine. The popular column, "Eat This, Not That!" (ETNT), also became a book series in 2007 and later developed different versions (children, supermarket, restaurant, diet book) and free iPhone applications.<ref>{{cite web|author=Meridith Ford|url=http://www.ajc.com/living/content/shared-blogs/ajc/tabletalk/entries/2008/08/04/what_restaurant_1.html|title=Lifestyle |work=ajc.com|date=August 4, 2008|accessdate=March 25, 2011}}</ref><ref>http://www.buffalonews.com/life/health-parenting/article27874.ece, http://today.msnbc.msn.com/id/22214193</ref> EatThis.MensHealth.com was the most highly trafficked section of MensHealth.com in 2009 with 1 million unique visitors and 15 million page views a month.<ref>[http://webcache.googleusercontent.com/search?q=cache:-f8J-ywVI6wJ:67.192.45.82/ASSETS/93A2240CD2AD43D8BB514B942605A471/29-menshealth1834.doc+%22MensHealth.com%22+%22million+page+views+a+month%22&cd=34&hl=en&ct=clnk&gl=us ]{{dead link|date=June 2013}}</ref> In September 2009, the column "Ask Jimmy the Bartender" was turned into an iPhone and iPad application. In 2010, ''Men's Health'' became one of the first consumer magazines to enter the iPad market.<ref>Men's Health Magazine Launches on the Apple iPad « iPad News Tracker {{cite web|url=http://www.ipadnewstracker.com/2010/04/men's-health-magazine-launches-on-the-apple-ipad/ |title=Archived copy |accessdate=2013-12-31 |deadurl=yes |archiveurl=https://web.archive.org/web/20130704081344/http://www.ipadnewstracker.com:80/2010/04/men's-health-magazine-launches-on-the-apple-ipad |archivedate=2013-07-04 |df= }}</ref> The magazine's first application, "Men's Health Workouts," has maintained a position at or near the "Top 10" in the Health & Fitness category since its debut. In 2011, David Zinczenko was replaced by Bill Phillips. ==Spin-offs== In 2000 ''[[MH-18 (magazine)]]'', a youth-oriented version of ''Men's Health'' covering teen lifestyle, was spun off but ceased publication in November 2001.<ref>{{cite web|url=http://www.getbig.com/magazine/mh18/mh18-0011.htm |title=MH-18 Magazine |publisher=Getbig.com |date= |accessdate=2011-03-25}}</ref> In 2004 under Zinczenko's direction, ''Men's Health'' spun off ''[[Best Life]].''<ref>{{cite web|author=Today10:15 a.m. March 25, 2011 |url=http://www.marketwatch.com/story/rodale-stop-publishing-best-life-in |title=Rodale to stop publishing Best Life MarketWatch First Take |publisher=MarketWatch |date= |accessdate=2011-03-25}}</ref> May 2009 was ''Best Life'''s last issue.<ref>{{cite web|author=Robin Shallow |url=http://www.rodaleinc.com/newsroom/rodale-ceases-publication-embest-lifeem |title=Rodale Ceases Publication of Best Life |publisher=Rodale Inc |date= |accessdate=2011-03-25}}</ref> ''Best Life'' was published 10 times a year and had a circulation of more than 500,000. Stephen Perrine, the former editorial creative director at ''Men's Health'', was the editor-in-chief. David Zinczenko was editorial director. In March 2008, ''Best Life'' finished #2 on Adweek's prestigious "10 under 50" Hot List, which recognizes magazines with fewer than $50 million in ad revenue. In 2005, ''Men's Health'' spun off ''[[Women's Health (magazine)|Women's Health]]''.<ref>http://www.sao.org/articles/womens-health-magazine-names-michele-promaulayko-editor-in-chief</ref> The test-issue team was headed by Bill Stump, a former ''Men's Health'' editor who was then the head of Rodale Inc.'s New Product Development department. Within a year the circulation was at 750,000.<ref>{{cite news| url=http://www.forbes.com/2006/07/19/james-brady-on-media-cx_jb_0720dave.html | work=Forbes | title=Living The Good Life | date=2006-07-20}}</ref> ''Women's Health'' magazine is now published 10 times a year. In January 2009, Michele Promaulayko was named editor-in-chief of ''Women's Health.''<ref>{{cite web|url=http://www.rodaleinc.com/brand/womens-health |title=Women's Health |publisher=Rodale Inc |date= |accessdate=2011-03-25}}</ref> In March 2008, ''Women's Health'' finished #1 on Adweek's "10 under 50" Hot List. The magazine was named #2 on Advertising Age's 2008 A List.<ref>{{cite web|url=http://adage.com/images/random/0908/S2-AList-100608.pdf |title=The A List |publisher=Advertising Age |date= |accessdate=2013-06-04}}</ref> ''Women's Health'' has a circulation of 1.1 million. In 2007, ''Men's Health'' spun off ''[[Men's Health Living]]'', a newsstand special which was named one of the 30 most notable launches of 2007 by [[Samir Husni]].<ref>{{cite web|url=http://www.mrmagazine.com/30_MostNotable_2008/MensHealthLiving.html |title=News & Views |publisher=MrMagazine.com |date= |accessdate=2011-03-25}}</ref> Samir Husni stated that ''Men's Health Living'' is a "new genre of men's magazines that cater to non-woman related issues in a man's life - that has gone unfulfilled for years: interior design and home that meets the needs of the affluent man."<ref>{{cite web|url=http://www.mrmagazine.com/7of07.html |title=News & Views |publisher=MrMagazine.com |date= |accessdate=2011-03-25}}</ref> The test issue of ''Men's Health Living'' was edited by Bill Phillips, executive editor of ''Men's Health''. The first issue sold around 200,000 copies at $4.99 each out of 375,000 sent to newsstands.<ref name="ReferenceA">Living 2.0 by Keith J Kelly, New York Post, Wednesday, 30 July 2008</ref> In January 2009, a second ''Men's Health Living'' issue was at newsstands, 450,000 copies at $5.99 each.<ref name="ReferenceA"/> In 2007, they also spun off ''Men's Health on Campus'' as a test with a goal for quarterly publication thereafter.<ref>{{cite web|url=http://www.magazine.org/research/finance_and_operations/finance_operations_trends_and_magazine_handbook/20922.aspx|title=Magazine Publishers of America - The Definitive Resource for the Magazine Industry|work=Magazine|accessdate=25 March 2011}}</ref> In 2009, ''Men's Health'' spun off ''Children's Health'', a special issue that was part of a Rodale publishing idea to work with President and First Lady Obama to show support for the [[Patient Protection and Affordable Care Act]]. The magazine published how-to stories about fitness and nutrition for children.<ref>{{cite news| url=http://www.nytimes.com/2009/09/03/business/media/03adco.html?hpw|work=The New York Times|author=Stephanie Clifford|title=Rodale and the Obamas Make a Case for Health (and Health Care)|date=3 September 2009}}</ref> ==Awards and recognition== In March 1994, Advertising Age magazine named Mike Lafavore its "Editor of the Year." [March 6, 1994]. Four years later he won the International Herald Tribune Award for "International Editor of the Year" for his work on ''Men's Health'''s foreign editions. The magazine was also nominated for several National Magazine Awards, including "General Excellence" under his editorship. Since 2000, ''Men's Health'' has been nominated for 15 National Magazine Awards or "Ellies," which are administrated by [[Columbia University]]'s Graduate School of Journalism and presented by the [[American Society of Magazine Editors]] (ASME).<ref>{{cite web|url=http://www.magazine.org/asme/magazine_awards/searchable_database/index.aspx|title=American Society of Magazine Editors - National Magazine Awards Searchable Database|work=Magazine.org|accessdate=25 March 2011}}</ref> ''Men's Health'' won in the category of Personal Service in 2004, the first win for the magazine,<ref name="nytimes.com"/> and for parent company Rodale. In 2010, ''Men's Health'' took home the "General Excellence" award.<ref>{{cite web|author=Agnes Hansdorfer|url=http://www.rodaleinc.com/newsroom/imens-healthi-wins-national-magazine-award-general-excellence|title=Men's Health Wins National Magazine Award for "General Excellence"|work=Rodale Inc|accessdate=4 June 2013}}</ref> Menshealth.com's ''Eat This, Not That!'' portion of their Web site took home the 2010 Digital Ellies award, also sponsored by the ASME, for best "Interactive Tool," an award honoring the outstanding use of interactive tools that enable users to create or share content, participate in communities, improve the quality of their lives or enjoy recreational activities.<ref>{{cite web|author=Alex Alvarez |url=http://www.mediabistro.com/fishbowlny/awards/asme_nominations_national_geographic_new_york_atlantic_sports_illustrated_top_noms_for_digital_ellies_153765.asp |title=ASME Nominations: National Geographic, New York, Atlantic, Sports Illustrated Top Noms For Digital Ellies|work=FishbowlNY|date=3 March 2010|accessdate=25 March 2011}}</ref> In 2010, Minonline.com deemed menshealth.com's personal trainer channel, the "Best Premium Site," an award recognizing subscription sites oriented around service.<ref>{{cite web|url=http://www.minonline.com/best_of_web/2010-Best-of-the-Web-Premium-Site_14059.html|title=2010 Best of the Web: Premium Site |work=MinOnline|accessdate=25 March 2011}}</ref> And in 2011, Men's Health won an Ellie in the category of "Personal Service" for an article, "I Want My Prostate Back" by Larry Stains.<ref>{{cite web|url=http://www.magazine.org/asme/about_asme/asme_press_releases/nma-2011-winners-release.aspx|title=Home &#124; ASME |work=Magazine.org|date=14 May 2013|accessdate=4 June 2013}}</ref> ==Global editions== [[File:Men's Health June 2014 from four countries.png|thumb|right|300px|June 2014 issues of Australian, German, UK and USA editions showing the use of shared content, in this case a cover image from the same photo set of [[Hugh Jackman]].]] Although ''Men's Health'' was founded in the U.S., its international editions have made it the world's largest men's [[magazine]] brand.<ref name="ipadnewstracker.com">{{cite web|url=http://www.ipadnewstracker.com/2010/04/men's-health-magazine-launches-on-the-apple-ipad/|accessdate=December 31, 2012}}{{dead link|date=May 2016|bot=medic}}{{cbignore|bot=medic}}</ref> The magazine's worldwide monthly circulation including all editions has reached 1.85 million and over 20 million readers worldwide.<ref name="rodaleinc.com"/> ''Men's Health'' is currently published in 39 editions.<ref>{{cite book|url=https://books.google.com/books?id=I8gDAAAAMBAJ&pg=PA18 |title=Men's Health|publisher=Google Books|accessdate=25 March 2011}}</ref> International editions account for over 80% of the magazine's trade volume. In each market, local editors commission or purchase articles for their own market and share content with US and other editions. The selected articles are then translated and edited by local staffers to make them match the "well-educated informal" style of the American edition. Usually, these editions started out as translations of the US version of the magazine, but over time many non-US editions became unique, providing material more pertinent to local readers. {{div col}} * Australia: see [[Men's Health (Australian magazine)]] * Brazil * Bulgaria * China * Croatia * France * Germany * Greece * Hungary * India * Indonesia * Italy * Kazakhstan * Malaysia * Mexico * Netherlands * Philippines * Poland * Portugal * Romania * Russia * Serbia * Singapore * South Africa * South Korea * Spain * Thailand * Turkey * United Kingdom: see [[Men's Health (British magazine)|''Men's Health'' (British magazine)]] {{div col end}} ==See also== * [[List of men's magazines]] * [[MH-18 (magazine)|''MH-18'' magazine]] * [[Nat Mags]] (UK publisher) ==References== {{Reflist|colwidth=30em}} ==External links== *[http://www.magsdirect.com/menshealth-magazine.html Detailed article on ''Men's Health'' magazine at magsdirect.com]. *[http://maglab.org.uk/mens-health-in-context/ Academic article comparing ''Men's Health'' with women's magazines at maglab.org.uk]. {{Men's Health magazine}} {{Rodale}} {{50 largest US magazines}} {{DEFAULTSORT:Men's Health (Magazine)}} [[Category:Men's Health (magazine)| ]] [[Category:American lifestyle magazines]] [[Category:American men's magazines]] [[Category:American monthly magazines]] [[Category:Fitness magazines]] [[Category:Magazines established in 1987]] [[Category:Magazines published in Pennsylvania]] [[Category:Men's fashion magazines]] [[Category:Rodale, Inc.]] [[Category:Men's health]]'
New page wikitext, after the edit (new_wikitext)
'{{For|health issues that apply specifically to men|men's health}} {{Infobox magazine |title = Men's Health |image_file =Cover of Men'sHealth magazine.jpg |image_size = 210px |image_caption = Cover of August 2012 |editor = Bill Phillips (2012-present)<ref>[http://www.adweek.com/news/press/david-zinczenko-leaves-rodale-145298 David Zinczenko Leaves Rodale]</ref> |editor_title = Editor-In-Chief |previous_editor =[[David Zinczenko]] (2000–2012)<ref name="writenews.com"/><br>[[Greg Gutfeld]] (1999–2000)<ref name="nytimes.com"/> <br/> Mike Lafavore (1988–1999)<ref name="nytimes.com"/> <br/> Mark Bricklin (1987–1988) |staff_writer = |frequency = Monthly |total_circulation = 1,819,151<ref>{{cite web|url=http://abcas3.accessabc.com/ecirc/magtitlesearch.asp |title= eCirc for Consumer Magazines|date=February 11, 2013|work=[[Audit Bureau of Circulations (North America)|Audit Bureau of Circulations]]|accessdate=February 11, 2013}}</ref> |circulation_year = December 2014 |category = [[Physical fitness|Fitness]]<br/>[[Nutrition]]<br/>[[Human sexuality|Sexuality]]<br/>[[Fashion]] |company = |publisher = [[Rodale Press]] |founded = 1987 |country = United States |based = [[Emmaus, Pennsylvania]] |language = English |website = [http://www.menshealth.com MensHealth.com] |issn = 1054-4836 }} '''''Men's Health''''' (''MH''), published by [[Rodale Press|Rodale Inc.]] in [[Emmaus, Pennsylvania]], United States, is the world's largest men's [[magazine]] brand,<ref name="businesswire.com">[http://www.businesswire.com/news/home/20100402005211/en/Men%E2%80%99s-Health-Magazine-Launches-Apple-iPad#.U-j9lKONDK8/ Men’s Health Magazine Launches on the Apple iPad ]</ref> with 40 editions in 47 countries.<ref name="ReferenceB">{{cite web|url=http://www.rodaleinc.com/brand/mens-health |title=Men's Health |publisher=Rodale Inc |date= |accessdate=2013-06-04}}</ref> It is also the best-selling men's magazine on U.S. newsstands.<ref name="nytimes.com">{{cite news|url=http://www.nytimes.com/2006/09/03/fashion/03davez.html?pagewanted=all|work=The New York Times|author=Erika Kinetz|title=Who's the Man? Dave|date=3 September 2006}}</ref> Although originally started as a [[men's health]] magazine, it currently covers various men's [[lifestyle (sociology)|lifestyle]] topics such as [[physical fitness|fitness]], [[nutrition]], [[fashion]], and [[human sexuality|sexuality]]. The magazine's website, MensHealth.com, averages 38 million page views a month.<ref name="ReferenceB"/> ==History== Launched by Mark Bricklin in 1987<ref name=psa>{{cite web|title=Top 100 U.S. Magazines by Circulation|url=http://www.psaresearch.com/images/TOPMAGAZINES.pdf|work=PSA Research Center|accessdate=February 6, 2016}}</ref> as a health-oriented service magazine, ''Men's Health'' has evolved into a lifestyle magazine for men, covering areas such as health, fitness, nutrition, relationships, travel, technology, fashion and finance. Bricklin, along with Rodale editors Larry Stains and Stefan Bechtel, initially produced three newsstand test issues. The results led Rodale to launch ''Men's Health'' as a quarterly magazine in 1988 and begin to sell subscriptions. Bricklin, who was editor-in-chief of ''Prevention'' magazine, appointed Mike Lafavore as editor of ''Men's Health'' that year. In his subsequent 12 years as editor-in-chief, Lafavore grew the circulation from 100,000 to more than 1.5 million, took the publishing frequency to 10 times a year, and expanded the magazine's brand to a number of countries, including the UK, France, Germany, Australia, South Africa, Mexico and Russia. He created the editorial formula still in use today, brought aboard [[Steven Slon]], a veteran of the service journalism category, imported [[Greg Gutfeld]] from Rodale's ''Prevention'' title and worked with longtime staff editor [[Denis Boyles]], a former ''Playboy'' contributing editor, to develop the magazine's influential and distinctive "regular guy" voice. Lafavore left ''Men's Health'' in 2000, the same year Capell's Circulation Report named the magazine "Circulation Performer of the Decade." He appointed Greg Gutfeld as his successor. After a year, Gutfeld was replaced by David Zinczenko. {{As of|2013}} ''Men's Health'' publishes 40 foreign editions across 47 countries, up from 20 editions in 2001.<ref name="ReferenceB"/> The magazine does not run ads for tobacco or liquor companies;<ref name="nytimes.com"/> they also do not run ads for supplements and herbal remedies.<ref>{{cite news| url=http://www.nytimes.com/2001/06/24/health/diagnosis-men-s-magazines-how-much-substance-behind-the-covers.html?sec=&spon=&pagewanted=2|work=The New York Times|title=DIAGNOSIS; Men's Magazines: How Much Substance Behind the Covers?|date=24 June 2001}}</ref> [[David Zinczenko]] became the editor-in-chief of ''Men's Health'' in 2000.<ref name="writenews.com"/> Ronan Gardiner is the publisher.<ref name="rodaleinc.com">{{cite web|url=http://www.rodaleinc.com/brand/mens-health |title=Men's Health |work=Rodale Inc|accessdate=March 25, 2011}}</ref> During this period, the magazine's circulation grew 30 percent, and ad pages grew 80 percent, from 700 pages to 1150. In 2000, the brand had 21 international editions.<ref name="writenews.com">{{cite web|url=http://www.writenews.com/2000/072800_zinczenko_menshealth.htm|title=David Zinczenko Named Editor-in-Chief of Men's Health Magazine|work=Writenews|date=July 28, 2000|accessdate=March 25, 2011}}</ref> In 2001 the title was consistently selling 400,000 copies at newsstands and overall circulation was 1.6 million.<ref>{{cite news|url=http://www.nytimes.com/2001/06/18/business/cover-story-oh-how-far-a-magazine-will-go-to-stimulate-newsstand-sales.html?pagewanted=all|work=The New York Times|author=Alex Kuczynski|title=Cover Story; Oh, How Far A Magazine Will Go To Stimulate Newsstand Sales|date=18 June 2001}}</ref> In 2001, the magazine started the annual list of cities with the healthiest men based on twenty "live-long parameters, including death rates (both homicide and disease); illness rates (high blood pressure, heart disease, stroke, etc.); body-mass index; fitness training; even environmental factors like number of parks, golf courses, etc."<ref>{{cite news|url=http://www.cbsnews.com/stories/2002/10/22/earlyshow/health/main526560.shtml|work=CBS News|title=Where The Buffest Boys Are| date=22 October 2002}}</ref> In 2003, the circulation was 1.7 million.<ref>{{cite news| url=http://select.nytimes.com/gst/abstract.html?res=F60F14FB38540C758EDDAA0894DB404482|work=The New York Times|author=David Carr|title=THE MEDIA BUSINESS; GQ Magazine Names Editor To Succeed Art Cooper | date=26 March 2003}}</ref> In 2006, the circulation was close to 1.8 million.<ref name="nytimes.com"/> As of June 2011, the circulation was 1.89 million. ''Men's Health'' magazine has been criticized for its focus on physical health, which can increase men's anxieties about their bodies,<ref>{{cite news|title=Weight Of The World|url=http://www.cbsnews.com/stories/2001/03/12/48hours/main278296.shtml|accessdate=March 25, 2011|newspaper=CBS News|date=May 24, 2002}}</ref><ref>{{cite news|title=Men feel body image pressure too, study finds|url=https://news.google.com/newspapers?id=H3EyAAAAIBAJ&sjid=iq0FAAAAIBAJ&pg=2523,1350248&dq=men's-health+magazine+zinczenko&hl=en|accessdate=March 25, 2011|newspaper=The Island Packet|date=October 7, 2006}}</ref> making them more prone to [[eating disorders]] and [[muscle dysmorphia|compulsive over-exercising]].<ref>Baker, Peter (2000) quoted in ''The Independent'', December 5, 2000. "[http://www.independent.co.uk/news/media/who-needs-topless-soap-stars-when-you-have-a-great-body-627205.html Who needs topless soap stars when you have a great body?]"</ref> Says ''[[The New York Times]]'', "Since its debut in the late 1980's, the magazine has surpassed traditional men's books like Esquire and GQ by following the formula of best-selling women's magazines — by catering to men's anxieties about their bodies and sexual performance."<ref name="nytimes.com"/> ''Columbia Journalism Review'' stated the magazine "deals overwhelmingly with self-care and, in fact, exaggerates the possibilities for autonomous personal transformation." Then Editor-In-Chief Zinczenko argued that the magazine works towards "overcoming the resistance of the 86-percent male audience to health as a subject" and redefining health as "inclusive of everything that could improve a man's life. Great sex. Great food. Endorphin-boosting exercise. Looking and feeling your best. We turned health into a concept every guy would want to embrace, starting with the healthy guy on the cover."<ref>{{cite web|url=http://goliath.ecnext.com/coms2/gi_0199-6998073/How-healthy-is-men-s.html |title=How healthy is men's health? A shovelful of sugar helps the medicine go down|work=Goliath|date=September 1, 2007|accessdate=March 25, 2011}}</ref> The magazine has also been criticized for reusing cover taglines. In response, Zinczenko explained that the majority of magazine sales—80 percent—are subscription and those covers vary from the newsstand version. Said Zinczenko, "Twenty years of ''Men's Health'' has certainly produced several lines that have proven themselves effective at newsstand, which makes up about 20 percent of our print run. We plan to keep using the most effective marketing tools to reach the largest market we possibly can."<ref>{{cite web|url=http://www.mediaite.com/print/mens-health-repeated-covers-clarification/|title=Further Clarification From Men’s Health: More on Repeated Cover Lines |work=Mediaite|date=December 11, 2009|accessdate=March 25, 2011}}</ref> In July 2010, the magazine was criticized for including tiny credit lines on the cover rather than inside as a possible quid-pro-quo for advertisers. Zinczenko explained the lines were a service to readers, saving them the need to dig for the information, and that Men's Health had been including the lines across the board for over a year, regardless of advertiser status. A spokesperson for American Society of Magazine Editors confirmed that no rules were broken and the director for print strategy at a media planning and buying firm said the mention was "too small of a plug to get brands excited."<ref>{{cite news| url=http://mediadecoder.blogs.nytimes.com/2010/07/05/a-cover-credit-for-clothing/|work=The New York Times|author=Joseph Plambeck|title=A Cover Credit for Clothing|date=July 5, 2010}}</ref> In 2004, the magazine began putting celebrities and athletes on the cover, and with their shirts on—a big departure from the cover look of the 1990s.<ref>{{cite web|url=http://www.menshealth.com/mhguys/2010.html|title=2010 Men's Health Cover Models|work=Mens Health|accessdate=March 25, 2011}}</ref> In 2004, Rodale filed suit against ''Men's Fitness'' for its redesign which makes it "a copycat version--one that is obviously intended to confuse consumers."<ref>{{cite web|url=http://www.medialifemagazine.com/news2004/mar04/mar22/1_mon/news2monday.html|title=Monday|work=Media Life Magazine|date=March 22, 2004|accessdate=March 25, 2011}}</ref> In May 2006, the magazine published a limited edition color cover of [[Josh Holloway]]. In the first half of 2006, newsstand sales for Men's Health rose from 492,000 to 544,000 during a price increase from $3.95 to $4.50.<ref>{{cite web|url=http://www.marketwatch.com/story/what-magazines-need-to-do-to-survive?siteid=mktw |title=What magazines need to do to survive Jon Friedman's Media Web |work=MarketWatch|accessdate=March 25, 2011}}</ref> In 2006, the magazine and the Rodale's other properties made extensive efforts to increase online content including adding video to each section, enlisting every major section editor to blog, and adding an online ad sales director.<ref>{{cite web|url=http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=52395 |title=MediaPost Publications Rodale To Mesh Print, Online Ad Sales 12/12/2006|work=Mediapost|accessdate=March 25, 2011}}</ref> In fall 2007, ''Men's Health'' launched the [[FitSchools]] initiative to combat childhood obesity. The magazine sends health, fitness, and nutrition experts to selected schools each year to remake the physical education programs and school lunch offerings. Gettys Middle School, in Easley, South Carolina, was the first FitSchool. In spring 2008, the magazine launched The FitSchools Foundation, a nonprofit organization with the mission to help end childhood obesity and get America's kids interested in healthy, active living. The January/February "2008 The Year of You" edition became the all-time single-copy sales issue in the magazine's history with 750,650 copies.<ref>Media Industries Newsletter, May 12, 2008.</ref> Also in 2008, the magazine partnered with Google to make back issues available.<ref>{{cite web|author=Louisa Ada|url=http://www.medialifemagazine.com/artman2/publish/Hereandthere/Tribune_Co_We_stood_up_to_governor.asp|title=Tribune Co.: We stood up to governor|work=Media Life Magazine|date=December 10, 2008|accessdate=March 25, 2011}}</ref> In July 2008, "Men's Health" became the first to "create the first fully interactive advertising magazine in America," where users snap a picture of an ad and an immediate promotional bounce-back will be sent to their phone.<ref>{{cite web|url=http://www.tmcnet.com/usubmit/2008/04/22/3402122.htm|title=Men's Health to Publish First Fully Interactive Advertising Magazine|work=Tmcnet.com |date=April 22, 2008|accessdate=March 25, 2011}}</ref> For its 20th Anniversary issue in November 2008, ''Men's Health'' featured an interview and photo shoot with future President-elect Barack Obama. In 2010, Obama was again featured in reference to the health-care debates of the time and his proposed health plans.<ref name="NYTA">{{Cite news|last= CLIFFORD|first=STEPHANIE|title=Rodale and the Obamas Make a Case for Health (and Health Care)|url=http://www.nytimes.com/2009/09/03/business/media/03adco.html?_r=1&hpw|accessdate=September 26, 2010|newspaper=The New York Times|date=February 9, 2009}}</ref> In 2011, another politician, Congressman [[Aaron Schock]] of Illinois, graced the cover baring his chest to promote fitness. The cover was released on May 9 on the Today Show with Matt Lauer where Congressman Schock encouraged people to form healthy eating and fitness habits, and join the ''Men's Health'' "[http://www.menshealth.com/fit-for-summer-challenge/ Fit for Life Summer Challenge]" to shed pounds.<ref>{{cite web|url=http://www.msnbc.msn.com/id/21134540/vp/42955164#42955164|title=NBCNews.com Video Player|work=MSNBC|accessdate=June 4, 2013}}</ref> Within minutes, the Congressman's 6-pack abs caught the attention of multiple publications and went viral. In 2009, ''Men's Health'' published the ''Belly Off! Diet'' book, based on the popular weight-loss testimonial column in the magazine. The popular column, "Eat This, Not That!" (ETNT), also became a book series in 2007 and later developed different versions (children, supermarket, restaurant, diet book) and free iPhone applications.<ref>{{cite web|author=Meridith Ford|url=http://www.ajc.com/living/content/shared-blogs/ajc/tabletalk/entries/2008/08/04/what_restaurant_1.html|title=Lifestyle |work=ajc.com|date=August 4, 2008|accessdate=March 25, 2011}}</ref><ref>http://www.buffalonews.com/life/health-parenting/article27874.ece, http://today.msnbc.msn.com/id/22214193</ref> EatThis.MensHealth.com was the most highly trafficked section of MensHealth.com in 2009 with 1 million unique visitors and 15 million page views a month.<ref>Refer for more [http://www.livealittlelonger.com health] related topics </ref> In September 2009, the column "Ask Jimmy the Bartender" was turned into an iPhone and iPad application. In 2010, ''Men's Health'' became one of the first consumer magazines to enter the iPad market.<ref>Men's Health Magazine Launches on the Apple iPad « iPad News Tracker {{cite web|url=http://www.ipadnewstracker.com/2010/04/men's-health-magazine-launches-on-the-apple-ipad/ |title=Archived copy |accessdate=2013-12-31 |deadurl=yes |archiveurl=https://web.archive.org/web/20130704081344/http://www.ipadnewstracker.com:80/2010/04/men's-health-magazine-launches-on-the-apple-ipad |archivedate=2013-07-04 |df= }}</ref> The magazine's first application, "Men's Health Workouts," has maintained a position at or near the "Top 10" in the Health & Fitness category since its debut. In 2011, David Zinczenko was replaced by Bill Phillips. ==Spin-offs== In 2000 ''[[MH-18 (magazine)]]'', a youth-oriented version of ''Men's Health'' covering teen lifestyle, was spun off but ceased publication in November 2001.<ref>{{cite web|url=http://www.getbig.com/magazine/mh18/mh18-0011.htm |title=MH-18 Magazine |publisher=Getbig.com |date= |accessdate=2011-03-25}}</ref> In 2004 under Zinczenko's direction, ''Men's Health'' spun off ''[[Best Life]].''<ref>{{cite web|author=Today10:15 a.m. March 25, 2011 |url=http://www.marketwatch.com/story/rodale-stop-publishing-best-life-in |title=Rodale to stop publishing Best Life MarketWatch First Take |publisher=MarketWatch |date= |accessdate=2011-03-25}}</ref> May 2009 was ''Best Life'''s last issue.<ref>{{cite web|author=Robin Shallow |url=http://www.rodaleinc.com/newsroom/rodale-ceases-publication-embest-lifeem |title=Rodale Ceases Publication of Best Life |publisher=Rodale Inc |date= |accessdate=2011-03-25}}</ref> ''Best Life'' was published 10 times a year and had a circulation of more than 500,000. Stephen Perrine, the former editorial creative director at ''Men's Health'', was the editor-in-chief. David Zinczenko was editorial director. In March 2008, ''Best Life'' finished #2 on Adweek's prestigious "10 under 50" Hot List, which recognizes magazines with fewer than $50 million in ad revenue. In 2005, ''Men's Health'' spun off ''[[Women's Health (magazine)|Women's Health]]''.<ref>http://www.sao.org/articles/womens-health-magazine-names-michele-promaulayko-editor-in-chief</ref> The test-issue team was headed by Bill Stump, a former ''Men's Health'' editor who was then the head of Rodale Inc.'s New Product Development department. Within a year the circulation was at 750,000.<ref>{{cite news| url=http://www.forbes.com/2006/07/19/james-brady-on-media-cx_jb_0720dave.html | work=Forbes | title=Living The Good Life | date=2006-07-20}}</ref> ''Women's Health'' magazine is now published 10 times a year. In January 2009, Michele Promaulayko was named editor-in-chief of ''Women's Health.''<ref>{{cite web|url=http://www.rodaleinc.com/brand/womens-health |title=Women's Health |publisher=Rodale Inc |date= |accessdate=2011-03-25}}</ref> In March 2008, ''Women's Health'' finished #1 on Adweek's "10 under 50" Hot List. The magazine was named #2 on Advertising Age's 2008 A List.<ref>{{cite web|url=http://adage.com/images/random/0908/S2-AList-100608.pdf |title=The A List |publisher=Advertising Age |date= |accessdate=2013-06-04}}</ref> ''Women's Health'' has a circulation of 1.1 million. In 2007, ''Men's Health'' spun off ''[[Men's Health Living]]'', a newsstand special which was named one of the 30 most notable launches of 2007 by [[Samir Husni]].<ref>{{cite web|url=http://www.mrmagazine.com/30_MostNotable_2008/MensHealthLiving.html |title=News & Views |publisher=MrMagazine.com |date= |accessdate=2011-03-25}}</ref> Samir Husni stated that ''Men's Health Living'' is a "new genre of men's magazines that cater to non-woman related issues in a man's life - that has gone unfulfilled for years: interior design and home that meets the needs of the affluent man."<ref>{{cite web|url=http://www.mrmagazine.com/7of07.html |title=News & Views |publisher=MrMagazine.com |date= |accessdate=2011-03-25}}</ref> The test issue of ''Men's Health Living'' was edited by Bill Phillips, executive editor of ''Men's Health''. The first issue sold around 200,000 copies at $4.99 each out of 375,000 sent to newsstands.<ref name="ReferenceA">Living 2.0 by Keith J Kelly, New York Post, Wednesday, 30 July 2008</ref> In January 2009, a second ''Men's Health Living'' issue was at newsstands, 450,000 copies at $5.99 each.<ref name="ReferenceA"/> In 2007, they also spun off ''Men's Health on Campus'' as a test with a goal for quarterly publication thereafter.<ref>{{cite web|url=http://www.magazine.org/research/finance_and_operations/finance_operations_trends_and_magazine_handbook/20922.aspx|title=Magazine Publishers of America - The Definitive Resource for the Magazine Industry|work=Magazine|accessdate=25 March 2011}}</ref> In 2009, ''Men's Health'' spun off ''Children's Health'', a special issue that was part of a Rodale publishing idea to work with President and First Lady Obama to show support for the [[Patient Protection and Affordable Care Act]]. The magazine published how-to stories about fitness and nutrition for children.<ref>{{cite news| url=http://www.nytimes.com/2009/09/03/business/media/03adco.html?hpw|work=The New York Times|author=Stephanie Clifford|title=Rodale and the Obamas Make a Case for Health (and Health Care)|date=3 September 2009}}</ref> ==Awards and recognition== In March 1994, Advertising Age magazine named Mike Lafavore its "Editor of the Year." [March 6, 1994]. Four years later he won the International Herald Tribune Award for "International Editor of the Year" for his work on ''Men's Health'''s foreign editions. The magazine was also nominated for several National Magazine Awards, including "General Excellence" under his editorship. Since 2000, ''Men's Health'' has been nominated for 15 National Magazine Awards or "Ellies," which are administrated by [[Columbia University]]'s Graduate School of Journalism and presented by the [[American Society of Magazine Editors]] (ASME).<ref>{{cite web|url=http://www.magazine.org/asme/magazine_awards/searchable_database/index.aspx|title=American Society of Magazine Editors - National Magazine Awards Searchable Database|work=Magazine.org|accessdate=25 March 2011}}</ref> ''Men's Health'' won in the category of Personal Service in 2004, the first win for the magazine,<ref name="nytimes.com"/> and for parent company Rodale. In 2010, ''Men's Health'' took home the "General Excellence" award.<ref>{{cite web|author=Agnes Hansdorfer|url=http://www.rodaleinc.com/newsroom/imens-healthi-wins-national-magazine-award-general-excellence|title=Men's Health Wins National Magazine Award for "General Excellence"|work=Rodale Inc|accessdate=4 June 2013}}</ref> Menshealth.com's ''Eat This, Not That!'' portion of their Web site took home the 2010 Digital Ellies award, also sponsored by the ASME, for best "Interactive Tool," an award honoring the outstanding use of interactive tools that enable users to create or share content, participate in communities, improve the quality of their lives or enjoy recreational activities.<ref>{{cite web|author=Alex Alvarez |url=http://www.mediabistro.com/fishbowlny/awards/asme_nominations_national_geographic_new_york_atlantic_sports_illustrated_top_noms_for_digital_ellies_153765.asp |title=ASME Nominations: National Geographic, New York, Atlantic, Sports Illustrated Top Noms For Digital Ellies|work=FishbowlNY|date=3 March 2010|accessdate=25 March 2011}}</ref> In 2010, Minonline.com deemed menshealth.com's personal trainer channel, the "Best Premium Site," an award recognizing subscription sites oriented around service.<ref>{{cite web|url=http://www.minonline.com/best_of_web/2010-Best-of-the-Web-Premium-Site_14059.html|title=2010 Best of the Web: Premium Site |work=MinOnline|accessdate=25 March 2011}}</ref> And in 2011, Men's Health won an Ellie in the category of "Personal Service" for an article, "I Want My Prostate Back" by Larry Stains.<ref>{{cite web|url=http://www.magazine.org/asme/about_asme/asme_press_releases/nma-2011-winners-release.aspx|title=Home &#124; ASME |work=Magazine.org|date=14 May 2013|accessdate=4 June 2013}}</ref> ==Global editions== [[File:Men's Health June 2014 from four countries.png|thumb|right|300px|June 2014 issues of Australian, German, UK and USA editions showing the use of shared content, in this case a cover image from the same photo set of [[Hugh Jackman]].]] Although ''Men's Health'' was founded in the U.S., its international editions have made it the world's largest men's [[magazine]] brand.<ref name="ipadnewstracker.com">{{cite web|url=http://www.ipadnewstracker.com/2010/04/men's-health-magazine-launches-on-the-apple-ipad/|accessdate=December 31, 2012}}{{dead link|date=May 2016|bot=medic}}{{cbignore|bot=medic}}</ref> The magazine's worldwide monthly circulation including all editions has reached 1.85 million and over 20 million readers worldwide.<ref name="rodaleinc.com"/> ''Men's Health'' is currently published in 39 editions.<ref>{{cite book|url=https://books.google.com/books?id=I8gDAAAAMBAJ&pg=PA18 |title=Men's Health|publisher=Google Books|accessdate=25 March 2011}}</ref> International editions account for over 80% of the magazine's trade volume. In each market, local editors commission or purchase articles for their own market and share content with US and other editions. The selected articles are then translated and edited by local staffers to make them match the "well-educated informal" style of the American edition. Usually, these editions started out as translations of the US version of the magazine, but over time many non-US editions became unique, providing material more pertinent to local readers. {{div col}} * Australia: see [[Men's Health (Australian magazine)]] * Brazil * Bulgaria * China * Croatia * France * Germany * Greece * Hungary * India * Indonesia * Italy * Kazakhstan * Malaysia * Mexico * Netherlands * Philippines * Poland * Portugal * Romania * Russia * Serbia * Singapore * South Africa * South Korea * Spain * Thailand * Turkey * United Kingdom: see [[Men's Health (British magazine)|''Men's Health'' (British magazine)]] {{div col end}} ==See also== * [[List of men's magazines]] * [[MH-18 (magazine)|''MH-18'' magazine]] * [[Nat Mags]] (UK publisher) ==References== {{Reflist|colwidth=30em}} ==External links== *[http://www.magsdirect.com/menshealth-magazine.html Detailed article on ''Men's Health'' magazine at magsdirect.com]. *[http://maglab.org.uk/mens-health-in-context/ Academic article comparing ''Men's Health'' with women's magazines at maglab.org.uk]. {{Men's Health magazine}} {{Rodale}} {{50 largest US magazines}} {{DEFAULTSORT:Men's Health (Magazine)}} [[Category:Men's Health (magazine)| ]] [[Category:American lifestyle magazines]] [[Category:American men's magazines]] [[Category:American monthly magazines]] [[Category:Fitness magazines]] [[Category:Magazines established in 1987]] [[Category:Magazines published in Pennsylvania]] [[Category:Men's fashion magazines]] [[Category:Rodale, Inc.]] [[Category:Men's health]]'
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'@@ -41,5 +41,5 @@ The January/February "2008 The Year of You" edition became the all-time single-copy sales issue in the magazine's history with 750,650 copies.<ref>Media Industries Newsletter, May 12, 2008.</ref> Also in 2008, the magazine partnered with Google to make back issues available.<ref>{{cite web|author=Louisa Ada|url=http://www.medialifemagazine.com/artman2/publish/Hereandthere/Tribune_Co_We_stood_up_to_governor.asp|title=Tribune Co.: We stood up to governor|work=Media Life Magazine|date=December 10, 2008|accessdate=March 25, 2011}}</ref> In July 2008, "Men's Health" became the first to "create the first fully interactive advertising magazine in America," where users snap a picture of an ad and an immediate promotional bounce-back will be sent to their phone.<ref>{{cite web|url=http://www.tmcnet.com/usubmit/2008/04/22/3402122.htm|title=Men's Health to Publish First Fully Interactive Advertising Magazine|work=Tmcnet.com |date=April 22, 2008|accessdate=March 25, 2011}}</ref> For its 20th Anniversary issue in November 2008, ''Men's Health'' featured an interview and photo shoot with future President-elect Barack Obama. In 2010, Obama was again featured in reference to the health-care debates of the time and his proposed health plans.<ref name="NYTA">{{Cite news|last= CLIFFORD|first=STEPHANIE|title=Rodale and the Obamas Make a Case for Health (and Health Care)|url=http://www.nytimes.com/2009/09/03/business/media/03adco.html?_r=1&hpw|accessdate=September 26, 2010|newspaper=The New York Times|date=February 9, 2009}}</ref> In 2011, another politician, Congressman [[Aaron Schock]] of Illinois, graced the cover baring his chest to promote fitness. The cover was released on May 9 on the Today Show with Matt Lauer where Congressman Schock encouraged people to form healthy eating and fitness habits, and join the ''Men's Health'' "[http://www.menshealth.com/fit-for-summer-challenge/ Fit for Life Summer Challenge]" to shed pounds.<ref>{{cite web|url=http://www.msnbc.msn.com/id/21134540/vp/42955164#42955164|title=NBCNews.com Video Player|work=MSNBC|accessdate=June 4, 2013}}</ref> Within minutes, the Congressman's 6-pack abs caught the attention of multiple publications and went viral. -In 2009, ''Men's Health'' published the ''Belly Off! Diet'' book, based on the popular weight-loss testimonial column in the magazine. The popular column, "Eat This, Not That!" (ETNT), also became a book series in 2007 and later developed different versions (children, supermarket, restaurant, diet book) and free iPhone applications.<ref>{{cite web|author=Meridith Ford|url=http://www.ajc.com/living/content/shared-blogs/ajc/tabletalk/entries/2008/08/04/what_restaurant_1.html|title=Lifestyle |work=ajc.com|date=August 4, 2008|accessdate=March 25, 2011}}</ref><ref>http://www.buffalonews.com/life/health-parenting/article27874.ece, http://today.msnbc.msn.com/id/22214193</ref> EatThis.MensHealth.com was the most highly trafficked section of MensHealth.com in 2009 with 1 million unique visitors and 15 million page views a month.<ref>[http://webcache.googleusercontent.com/search?q=cache:-f8J-ywVI6wJ:67.192.45.82/ASSETS/93A2240CD2AD43D8BB514B942605A471/29-menshealth1834.doc+%22MensHealth.com%22+%22million+page+views+a+month%22&cd=34&hl=en&ct=clnk&gl=us ]{{dead link|date=June 2013}}</ref> In September 2009, the column "Ask Jimmy the Bartender" was turned into an iPhone and iPad application. +In 2009, ''Men's Health'' published the ''Belly Off! Diet'' book, based on the popular weight-loss testimonial column in the magazine. The popular column, "Eat This, Not That!" (ETNT), also became a book series in 2007 and later developed different versions (children, supermarket, restaurant, diet book) and free iPhone applications.<ref>{{cite web|author=Meridith Ford|url=http://www.ajc.com/living/content/shared-blogs/ajc/tabletalk/entries/2008/08/04/what_restaurant_1.html|title=Lifestyle |work=ajc.com|date=August 4, 2008|accessdate=March 25, 2011}}</ref><ref>http://www.buffalonews.com/life/health-parenting/article27874.ece, http://today.msnbc.msn.com/id/22214193</ref> EatThis.MensHealth.com was the most highly trafficked section of MensHealth.com in 2009 with 1 million unique visitors and 15 million page views a month.<ref>Refer for more [http://www.livealittlelonger.com health] related topics </ref> In September 2009, the column "Ask Jimmy the Bartender" was turned into an iPhone and iPad application. In 2010, ''Men's Health'' became one of the first consumer magazines to enter the iPad market.<ref>Men's Health Magazine Launches on the Apple iPad « iPad News Tracker {{cite web|url=http://www.ipadnewstracker.com/2010/04/men's-health-magazine-launches-on-the-apple-ipad/ |title=Archived copy |accessdate=2013-12-31 |deadurl=yes |archiveurl=https://web.archive.org/web/20130704081344/http://www.ipadnewstracker.com:80/2010/04/men's-health-magazine-launches-on-the-apple-ipad |archivedate=2013-07-04 |df= }}</ref> The magazine's first application, "Men's Health Workouts," has maintained a position at or near the "Top 10" in the Health & Fitness category since its debut. '
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[ 0 => 'In 2009, ''Men's Health'' published the ''Belly Off! Diet'' book, based on the popular weight-loss testimonial column in the magazine. The popular column, "Eat This, Not That!" (ETNT), also became a book series in 2007 and later developed different versions (children, supermarket, restaurant, diet book) and free iPhone applications.<ref>{{cite web|author=Meridith Ford|url=http://www.ajc.com/living/content/shared-blogs/ajc/tabletalk/entries/2008/08/04/what_restaurant_1.html|title=Lifestyle |work=ajc.com|date=August 4, 2008|accessdate=March 25, 2011}}</ref><ref>http://www.buffalonews.com/life/health-parenting/article27874.ece, http://today.msnbc.msn.com/id/22214193</ref> EatThis.MensHealth.com was the most highly trafficked section of MensHealth.com in 2009 with 1 million unique visitors and 15 million page views a month.<ref>Refer for more [http://www.livealittlelonger.com health] related topics </ref> In September 2009, the column "Ask Jimmy the Bartender" was turned into an iPhone and iPad application.' ]
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[ 0 => 'In 2009, ''Men's Health'' published the ''Belly Off! Diet'' book, based on the popular weight-loss testimonial column in the magazine. The popular column, "Eat This, Not That!" (ETNT), also became a book series in 2007 and later developed different versions (children, supermarket, restaurant, diet book) and free iPhone applications.<ref>{{cite web|author=Meridith Ford|url=http://www.ajc.com/living/content/shared-blogs/ajc/tabletalk/entries/2008/08/04/what_restaurant_1.html|title=Lifestyle |work=ajc.com|date=August 4, 2008|accessdate=March 25, 2011}}</ref><ref>http://www.buffalonews.com/life/health-parenting/article27874.ece, http://today.msnbc.msn.com/id/22214193</ref> EatThis.MensHealth.com was the most highly trafficked section of MensHealth.com in 2009 with 1 million unique visitors and 15 million page views a month.<ref>[http://webcache.googleusercontent.com/search?q=cache:-f8J-ywVI6wJ:67.192.45.82/ASSETS/93A2240CD2AD43D8BB514B942605A471/29-menshealth1834.doc+%22MensHealth.com%22+%22million+page+views+a+month%22&cd=34&hl=en&ct=clnk&gl=us ]{{dead link|date=June 2013}}</ref> In September 2009, the column "Ask Jimmy the Bartender" was turned into an iPhone and iPad application.' ]
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'{{For|health issues that apply specifically to men|men's health}} {{Infobox magazine |title = Men's Health |image_file =Cover of Men'sHealth magazine.jpg |image_size = 210px |image_caption = Cover of August 2012 |editor = Bill Phillips (2012-present)<ref>[http://www.adweek.com/news/press/david-zinczenko-leaves-rodale-145298 David Zinczenko Leaves Rodale]</ref> |editor_title = Editor-In-Chief |previous_editor =[[David Zinczenko]] (2000–2012)<ref name="writenews.com"/><br>[[Greg Gutfeld]] (1999–2000)<ref name="nytimes.com"/> <br/> Mike Lafavore (1988–1999)<ref name="nytimes.com"/> <br/> Mark Bricklin (1987–1988) |staff_writer = |frequency = Monthly |total_circulation = 1,819,151<ref>{{cite web|url=http://abcas3.accessabc.com/ecirc/magtitlesearch.asp |title= eCirc for Consumer Magazines|date=February 11, 2013|work=[[Audit Bureau of Circulations (North America)|Audit Bureau of Circulations]]|accessdate=February 11, 2013}}</ref> |circulation_year = December 2014 |category = [[Physical fitness|Fitness]]<br/>[[Nutrition]]<br/>[[Human sexuality|Sexuality]]<br/>[[Fashion]] |company = |publisher = [[Rodale Press]] |founded = 1987 |country = United States |based = [[Emmaus, Pennsylvania]] |language = English |website = [http://www.menshealth.com MensHealth.com] |issn = 1054-4836 }} '''''Men's Health''''' (''MH''), published by [[Rodale Press|Rodale Inc.]] in [[Emmaus, Pennsylvania]], United States, is the world's largest men's [[magazine]] brand,<ref name="businesswire.com">[http://www.businesswire.com/news/home/20100402005211/en/Men%E2%80%99s-Health-Magazine-Launches-Apple-iPad#.U-j9lKONDK8/ Men’s Health Magazine Launches on the Apple iPad ]</ref> with 40 editions in 47 countries.<ref name="ReferenceB">{{cite web|url=http://www.rodaleinc.com/brand/mens-health |title=Men's Health |publisher=Rodale Inc |date= |accessdate=2013-06-04}}</ref> It is also the best-selling men's magazine on U.S. newsstands.<ref name="nytimes.com">{{cite news|url=http://www.nytimes.com/2006/09/03/fashion/03davez.html?pagewanted=all|work=The New York Times|author=Erika Kinetz|title=Who's the Man? Dave|date=3 September 2006}}</ref> Although originally started as a [[men's health]] magazine, it currently covers various men's [[lifestyle (sociology)|lifestyle]] topics such as [[physical fitness|fitness]], [[nutrition]], [[fashion]], and [[human sexuality|sexuality]]. The magazine's website, MensHealth.com, averages 38 million page views a month.<ref name="ReferenceB"/> ==History== Launched by Mark Bricklin in 1987<ref name=psa>{{cite web|title=Top 100 U.S. Magazines by Circulation|url=http://www.psaresearch.com/images/TOPMAGAZINES.pdf|work=PSA Research Center|accessdate=February 6, 2016}}</ref> as a health-oriented service magazine, ''Men's Health'' has evolved into a lifestyle magazine for men, covering areas such as health, fitness, nutrition, relationships, travel, technology, fashion and finance. Bricklin, along with Rodale editors Larry Stains and Stefan Bechtel, initially produced three newsstand test issues. The results led Rodale to launch ''Men's Health'' as a quarterly magazine in 1988 and begin to sell subscriptions. Bricklin, who was editor-in-chief of ''Prevention'' magazine, appointed Mike Lafavore as editor of ''Men's Health'' that year. In his subsequent 12 years as editor-in-chief, Lafavore grew the circulation from 100,000 to more than 1.5 million, took the publishing frequency to 10 times a year, and expanded the magazine's brand to a number of countries, including the UK, France, Germany, Australia, South Africa, Mexico and Russia. He created the editorial formula still in use today, brought aboard [[Steven Slon]], a veteran of the service journalism category, imported [[Greg Gutfeld]] from Rodale's ''Prevention'' title and worked with longtime staff editor [[Denis Boyles]], a former ''Playboy'' contributing editor, to develop the magazine's influential and distinctive "regular guy" voice. Lafavore left ''Men's Health'' in 2000, the same year Capell's Circulation Report named the magazine "Circulation Performer of the Decade." He appointed Greg Gutfeld as his successor. After a year, Gutfeld was replaced by David Zinczenko. {{As of|2013}} ''Men's Health'' publishes 40 foreign editions across 47 countries, up from 20 editions in 2001.<ref name="ReferenceB"/> The magazine does not run ads for tobacco or liquor companies;<ref name="nytimes.com"/> they also do not run ads for supplements and herbal remedies.<ref>{{cite news| url=http://www.nytimes.com/2001/06/24/health/diagnosis-men-s-magazines-how-much-substance-behind-the-covers.html?sec=&spon=&pagewanted=2|work=The New York Times|title=DIAGNOSIS; Men's Magazines: How Much Substance Behind the Covers?|date=24 June 2001}}</ref> [[David Zinczenko]] became the editor-in-chief of ''Men's Health'' in 2000.<ref name="writenews.com"/> Ronan Gardiner is the publisher.<ref name="rodaleinc.com">{{cite web|url=http://www.rodaleinc.com/brand/mens-health |title=Men's Health |work=Rodale Inc|accessdate=March 25, 2011}}</ref> During this period, the magazine's circulation grew 30 percent, and ad pages grew 80 percent, from 700 pages to 1150. In 2000, the brand had 21 international editions.<ref name="writenews.com">{{cite web|url=http://www.writenews.com/2000/072800_zinczenko_menshealth.htm|title=David Zinczenko Named Editor-in-Chief of Men's Health Magazine|work=Writenews|date=July 28, 2000|accessdate=March 25, 2011}}</ref> In 2001 the title was consistently selling 400,000 copies at newsstands and overall circulation was 1.6 million.<ref>{{cite news|url=http://www.nytimes.com/2001/06/18/business/cover-story-oh-how-far-a-magazine-will-go-to-stimulate-newsstand-sales.html?pagewanted=all|work=The New York Times|author=Alex Kuczynski|title=Cover Story; Oh, How Far A Magazine Will Go To Stimulate Newsstand Sales|date=18 June 2001}}</ref> In 2001, the magazine started the annual list of cities with the healthiest men based on twenty "live-long parameters, including death rates (both homicide and disease); illness rates (high blood pressure, heart disease, stroke, etc.); body-mass index; fitness training; even environmental factors like number of parks, golf courses, etc."<ref>{{cite news|url=http://www.cbsnews.com/stories/2002/10/22/earlyshow/health/main526560.shtml|work=CBS News|title=Where The Buffest Boys Are| date=22 October 2002}}</ref> In 2003, the circulation was 1.7 million.<ref>{{cite news| url=http://select.nytimes.com/gst/abstract.html?res=F60F14FB38540C758EDDAA0894DB404482|work=The New York Times|author=David Carr|title=THE MEDIA BUSINESS; GQ Magazine Names Editor To Succeed Art Cooper | date=26 March 2003}}</ref> In 2006, the circulation was close to 1.8 million.<ref name="nytimes.com"/> As of June 2011, the circulation was 1.89 million. ''Men's Health'' magazine has been criticized for its focus on physical health, which can increase men's anxieties about their bodies,<ref>{{cite news|title=Weight Of The World|url=http://www.cbsnews.com/stories/2001/03/12/48hours/main278296.shtml|accessdate=March 25, 2011|newspaper=CBS News|date=May 24, 2002}}</ref><ref>{{cite news|title=Men feel body image pressure too, study finds|url=https://news.google.com/newspapers?id=H3EyAAAAIBAJ&sjid=iq0FAAAAIBAJ&pg=2523,1350248&dq=men's-health+magazine+zinczenko&hl=en|accessdate=March 25, 2011|newspaper=The Island Packet|date=October 7, 2006}}</ref> making them more prone to [[eating disorders]] and [[muscle dysmorphia|compulsive over-exercising]].<ref>Baker, Peter (2000) quoted in ''The Independent'', December 5, 2000. "[http://www.independent.co.uk/news/media/who-needs-topless-soap-stars-when-you-have-a-great-body-627205.html Who needs topless soap stars when you have a great body?]"</ref> Says ''[[The New York Times]]'', "Since its debut in the late 1980's, the magazine has surpassed traditional men's books like Esquire and GQ by following the formula of best-selling women's magazines — by catering to men's anxieties about their bodies and sexual performance."<ref name="nytimes.com"/> ''Columbia Journalism Review'' stated the magazine "deals overwhelmingly with self-care and, in fact, exaggerates the possibilities for autonomous personal transformation." Then Editor-In-Chief Zinczenko argued that the magazine works towards "overcoming the resistance of the 86-percent male audience to health as a subject" and redefining health as "inclusive of everything that could improve a man's life. Great sex. Great food. Endorphin-boosting exercise. Looking and feeling your best. We turned health into a concept every guy would want to embrace, starting with the healthy guy on the cover."<ref>{{cite web|url=http://goliath.ecnext.com/coms2/gi_0199-6998073/How-healthy-is-men-s.html |title=How healthy is men's health? A shovelful of sugar helps the medicine go down|work=Goliath|date=September 1, 2007|accessdate=March 25, 2011}}</ref> The magazine has also been criticized for reusing cover taglines. In response, Zinczenko explained that the majority of magazine sales—80 percent—are subscription and those covers vary from the newsstand version. Said Zinczenko, "Twenty years of ''Men's Health'' has certainly produced several lines that have proven themselves effective at newsstand, which makes up about 20 percent of our print run. We plan to keep using the most effective marketing tools to reach the largest market we possibly can."<ref>{{cite web|url=http://www.mediaite.com/print/mens-health-repeated-covers-clarification/|title=Further Clarification From Men’s Health: More on Repeated Cover Lines |work=Mediaite|date=December 11, 2009|accessdate=March 25, 2011}}</ref> In July 2010, the magazine was criticized for including tiny credit lines on the cover rather than inside as a possible quid-pro-quo for advertisers. Zinczenko explained the lines were a service to readers, saving them the need to dig for the information, and that Men's Health had been including the lines across the board for over a year, regardless of advertiser status. A spokesperson for American Society of Magazine Editors confirmed that no rules were broken and the director for print strategy at a media planning and buying firm said the mention was "too small of a plug to get brands excited."<ref>{{cite news| url=http://mediadecoder.blogs.nytimes.com/2010/07/05/a-cover-credit-for-clothing/|work=The New York Times|author=Joseph Plambeck|title=A Cover Credit for Clothing|date=July 5, 2010}}</ref> In 2004, the magazine began putting celebrities and athletes on the cover, and with their shirts on—a big departure from the cover look of the 1990s.<ref>{{cite web|url=http://www.menshealth.com/mhguys/2010.html|title=2010 Men's Health Cover Models|work=Mens Health|accessdate=March 25, 2011}}</ref> In 2004, Rodale filed suit against ''Men's Fitness'' for its redesign which makes it "a copycat version--one that is obviously intended to confuse consumers."<ref>{{cite web|url=http://www.medialifemagazine.com/news2004/mar04/mar22/1_mon/news2monday.html|title=Monday|work=Media Life Magazine|date=March 22, 2004|accessdate=March 25, 2011}}</ref> In May 2006, the magazine published a limited edition color cover of [[Josh Holloway]]. In the first half of 2006, newsstand sales for Men's Health rose from 492,000 to 544,000 during a price increase from $3.95 to $4.50.<ref>{{cite web|url=http://www.marketwatch.com/story/what-magazines-need-to-do-to-survive?siteid=mktw |title=What magazines need to do to survive Jon Friedman's Media Web |work=MarketWatch|accessdate=March 25, 2011}}</ref> In 2006, the magazine and the Rodale's other properties made extensive efforts to increase online content including adding video to each section, enlisting every major section editor to blog, and adding an online ad sales director.<ref>{{cite web|url=http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=52395 |title=MediaPost Publications Rodale To Mesh Print, Online Ad Sales 12/12/2006|work=Mediapost|accessdate=March 25, 2011}}</ref> In fall 2007, ''Men's Health'' launched the [[FitSchools]] initiative to combat childhood obesity. The magazine sends health, fitness, and nutrition experts to selected schools each year to remake the physical education programs and school lunch offerings. Gettys Middle School, in Easley, South Carolina, was the first FitSchool. In spring 2008, the magazine launched The FitSchools Foundation, a nonprofit organization with the mission to help end childhood obesity and get America's kids interested in healthy, active living. The January/February "2008 The Year of You" edition became the all-time single-copy sales issue in the magazine's history with 750,650 copies.<ref>Media Industries Newsletter, May 12, 2008.</ref> Also in 2008, the magazine partnered with Google to make back issues available.<ref>{{cite web|author=Louisa Ada|url=http://www.medialifemagazine.com/artman2/publish/Hereandthere/Tribune_Co_We_stood_up_to_governor.asp|title=Tribune Co.: We stood up to governor|work=Media Life Magazine|date=December 10, 2008|accessdate=March 25, 2011}}</ref> In July 2008, "Men's Health" became the first to "create the first fully interactive advertising magazine in America," where users snap a picture of an ad and an immediate promotional bounce-back will be sent to their phone.<ref>{{cite web|url=http://www.tmcnet.com/usubmit/2008/04/22/3402122.htm|title=Men's Health to Publish First Fully Interactive Advertising Magazine|work=Tmcnet.com |date=April 22, 2008|accessdate=March 25, 2011}}</ref> For its 20th Anniversary issue in November 2008, ''Men's Health'' featured an interview and photo shoot with future President-elect Barack Obama. In 2010, Obama was again featured in reference to the health-care debates of the time and his proposed health plans.<ref name="NYTA">{{Cite news|last= CLIFFORD|first=STEPHANIE|title=Rodale and the Obamas Make a Case for Health (and Health Care)|url=http://www.nytimes.com/2009/09/03/business/media/03adco.html?_r=1&hpw|accessdate=September 26, 2010|newspaper=The New York Times|date=February 9, 2009}}</ref> In 2011, another politician, Congressman [[Aaron Schock]] of Illinois, graced the cover baring his chest to promote fitness. The cover was released on May 9 on the Today Show with Matt Lauer where Congressman Schock encouraged people to form healthy eating and fitness habits, and join the ''Men's Health'' "[http://www.menshealth.com/fit-for-summer-challenge/ Fit for Life Summer Challenge]" to shed pounds.<ref>{{cite web|url=http://www.msnbc.msn.com/id/21134540/vp/42955164#42955164|title=NBCNews.com Video Player|work=MSNBC|accessdate=June 4, 2013}}</ref> Within minutes, the Congressman's 6-pack abs caught the attention of multiple publications and went viral. In 2009, ''Men's Health'' published the ''Belly Off! Diet'' book, based on the popular weight-loss testimonial column in the magazine. The popular column, "Eat This, Not That!" (ETNT), also became a book series in 2007 and later developed different versions (children, supermarket, restaurant, diet book) and free iPhone applications.<ref>{{cite web|author=Meridith Ford|url=http://www.ajc.com/living/content/shared-blogs/ajc/tabletalk/entries/2008/08/04/what_restaurant_1.html|title=Lifestyle |work=ajc.com|date=August 4, 2008|accessdate=March 25, 2011}}</ref><ref>http://www.buffalonews.com/life/health-parenting/article27874.ece, http://today.msnbc.msn.com/id/22214193</ref> EatThis.MensHealth.com was the most highly trafficked section of MensHealth.com in 2009 with 1 million unique visitors and 15 million page views a month.<ref>Refer for more [http://www.livealittlelonger.com health] related topics </ref> In September 2009, the column "Ask Jimmy the Bartender" was turned into an iPhone and iPad application. In 2010, ''Men's Health'' became one of the first consumer magazines to enter the iPad market.<ref>Men's Health Magazine Launches on the Apple iPad « iPad News Tracker {{cite web|url=http://www.ipadnewstracker.com/2010/04/men's-health-magazine-launches-on-the-apple-ipad/ |title=Archived copy |accessdate=2013-12-31 |deadurl=yes |archiveurl=https://web.archive.org/web/20130704081344/http://www.ipadnewstracker.com:80/2010/04/men's-health-magazine-launches-on-the-apple-ipad |archivedate=2013-07-04 |df= }}</ref> The magazine's first application, "Men's Health Workouts," has maintained a position at or near the "Top 10" in the Health & Fitness category since its debut. In 2011, David Zinczenko was replaced by Bill Phillips. ==Spin-offs== In 2000 ''[[MH-18 (magazine)]]'', a youth-oriented version of ''Men's Health'' covering teen lifestyle, was spun off but ceased publication in November 2001.<ref>{{cite web|url=http://www.getbig.com/magazine/mh18/mh18-0011.htm |title=MH-18 Magazine |publisher=Getbig.com |date= |accessdate=2011-03-25}}</ref> In 2004 under Zinczenko's direction, ''Men's Health'' spun off ''[[Best Life]].''<ref>{{cite web|author=Today10:15 a.m. March 25, 2011 |url=http://www.marketwatch.com/story/rodale-stop-publishing-best-life-in |title=Rodale to stop publishing Best Life MarketWatch First Take |publisher=MarketWatch |date= |accessdate=2011-03-25}}</ref> May 2009 was ''Best Life'''s last issue.<ref>{{cite web|author=Robin Shallow |url=http://www.rodaleinc.com/newsroom/rodale-ceases-publication-embest-lifeem |title=Rodale Ceases Publication of Best Life |publisher=Rodale Inc |date= |accessdate=2011-03-25}}</ref> ''Best Life'' was published 10 times a year and had a circulation of more than 500,000. Stephen Perrine, the former editorial creative director at ''Men's Health'', was the editor-in-chief. David Zinczenko was editorial director. In March 2008, ''Best Life'' finished #2 on Adweek's prestigious "10 under 50" Hot List, which recognizes magazines with fewer than $50 million in ad revenue. In 2005, ''Men's Health'' spun off ''[[Women's Health (magazine)|Women's Health]]''.<ref>http://www.sao.org/articles/womens-health-magazine-names-michele-promaulayko-editor-in-chief</ref> The test-issue team was headed by Bill Stump, a former ''Men's Health'' editor who was then the head of Rodale Inc.'s New Product Development department. Within a year the circulation was at 750,000.<ref>{{cite news| url=http://www.forbes.com/2006/07/19/james-brady-on-media-cx_jb_0720dave.html | work=Forbes | title=Living The Good Life | date=2006-07-20}}</ref> ''Women's Health'' magazine is now published 10 times a year. In January 2009, Michele Promaulayko was named editor-in-chief of ''Women's Health.''<ref>{{cite web|url=http://www.rodaleinc.com/brand/womens-health |title=Women's Health |publisher=Rodale Inc |date= |accessdate=2011-03-25}}</ref> In March 2008, ''Women's Health'' finished #1 on Adweek's "10 under 50" Hot List. The magazine was named #2 on Advertising Age's 2008 A List.<ref>{{cite web|url=http://adage.com/images/random/0908/S2-AList-100608.pdf |title=The A List |publisher=Advertising Age |date= |accessdate=2013-06-04}}</ref> ''Women's Health'' has a circulation of 1.1 million. In 2007, ''Men's Health'' spun off ''[[Men's Health Living]]'', a newsstand special which was named one of the 30 most notable launches of 2007 by [[Samir Husni]].<ref>{{cite web|url=http://www.mrmagazine.com/30_MostNotable_2008/MensHealthLiving.html |title=News & Views |publisher=MrMagazine.com |date= |accessdate=2011-03-25}}</ref> Samir Husni stated that ''Men's Health Living'' is a "new genre of men's magazines that cater to non-woman related issues in a man's life - that has gone unfulfilled for years: interior design and home that meets the needs of the affluent man."<ref>{{cite web|url=http://www.mrmagazine.com/7of07.html |title=News & Views |publisher=MrMagazine.com |date= |accessdate=2011-03-25}}</ref> The test issue of ''Men's Health Living'' was edited by Bill Phillips, executive editor of ''Men's Health''. The first issue sold around 200,000 copies at $4.99 each out of 375,000 sent to newsstands.<ref name="ReferenceA">Living 2.0 by Keith J Kelly, New York Post, Wednesday, 30 July 2008</ref> In January 2009, a second ''Men's Health Living'' issue was at newsstands, 450,000 copies at $5.99 each.<ref name="ReferenceA"/> In 2007, they also spun off ''Men's Health on Campus'' as a test with a goal for quarterly publication thereafter.<ref>{{cite web|url=http://www.magazine.org/research/finance_and_operations/finance_operations_trends_and_magazine_handbook/20922.aspx|title=Magazine Publishers of America - The Definitive Resource for the Magazine Industry|work=Magazine|accessdate=25 March 2011}}</ref> In 2009, ''Men's Health'' spun off ''Children's Health'', a special issue that was part of a Rodale publishing idea to work with President and First Lady Obama to show support for the [[Patient Protection and Affordable Care Act]]. The magazine published how-to stories about fitness and nutrition for children.<ref>{{cite news| url=http://www.nytimes.com/2009/09/03/business/media/03adco.html?hpw|work=The New York Times|author=Stephanie Clifford|title=Rodale and the Obamas Make a Case for Health (and Health Care)|date=3 September 2009}}</ref> ==Awards and recognition== In March 1994, Advertising Age magazine named Mike Lafavore its "Editor of the Year." [March 6, 1994]. Four years later he won the International Herald Tribune Award for "International Editor of the Year" for his work on ''Men's Health'''s foreign editions. The magazine was also nominated for several National Magazine Awards, including "General Excellence" under his editorship. Since 2000, ''Men's Health'' has been nominated for 15 National Magazine Awards or "Ellies," which are administrated by [[Columbia University]]'s Graduate School of Journalism and presented by the [[American Society of Magazine Editors]] (ASME).<ref>{{cite web|url=http://www.magazine.org/asme/magazine_awards/searchable_database/index.aspx|title=American Society of Magazine Editors - National Magazine Awards Searchable Database|work=Magazine.org|accessdate=25 March 2011}}</ref> ''Men's Health'' won in the category of Personal Service in 2004, the first win for the magazine,<ref name="nytimes.com"/> and for parent company Rodale. In 2010, ''Men's Health'' took home the "General Excellence" award.<ref>{{cite web|author=Agnes Hansdorfer|url=http://www.rodaleinc.com/newsroom/imens-healthi-wins-national-magazine-award-general-excellence|title=Men's Health Wins National Magazine Award for "General Excellence"|work=Rodale Inc|accessdate=4 June 2013}}</ref> Menshealth.com's ''Eat This, Not That!'' portion of their Web site took home the 2010 Digital Ellies award, also sponsored by the ASME, for best "Interactive Tool," an award honoring the outstanding use of interactive tools that enable users to create or share content, participate in communities, improve the quality of their lives or enjoy recreational activities.<ref>{{cite web|author=Alex Alvarez |url=http://www.mediabistro.com/fishbowlny/awards/asme_nominations_national_geographic_new_york_atlantic_sports_illustrated_top_noms_for_digital_ellies_153765.asp |title=ASME Nominations: National Geographic, New York, Atlantic, Sports Illustrated Top Noms For Digital Ellies|work=FishbowlNY|date=3 March 2010|accessdate=25 March 2011}}</ref> In 2010, Minonline.com deemed menshealth.com's personal trainer channel, the "Best Premium Site," an award recognizing subscription sites oriented around service.<ref>{{cite web|url=http://www.minonline.com/best_of_web/2010-Best-of-the-Web-Premium-Site_14059.html|title=2010 Best of the Web: Premium Site |work=MinOnline|accessdate=25 March 2011}}</ref> And in 2011, Men's Health won an Ellie in the category of "Personal Service" for an article, "I Want My Prostate Back" by Larry Stains.<ref>{{cite web|url=http://www.magazine.org/asme/about_asme/asme_press_releases/nma-2011-winners-release.aspx|title=Home &#124; ASME |work=Magazine.org|date=14 May 2013|accessdate=4 June 2013}}</ref> ==Global editions== [[File:Men's Health June 2014 from four countries.png|thumb|right|300px|June 2014 issues of Australian, German, UK and USA editions showing the use of shared content, in this case a cover image from the same photo set of [[Hugh Jackman]].]] Although ''Men's Health'' was founded in the U.S., its international editions have made it the world's largest men's [[magazine]] brand.<ref name="ipadnewstracker.com">{{cite web|url=http://www.ipadnewstracker.com/2010/04/men's-health-magazine-launches-on-the-apple-ipad/|accessdate=December 31, 2012}}{{dead link|date=May 2016|bot=medic}}{{cbignore|bot=medic}}</ref> The magazine's worldwide monthly circulation including all editions has reached 1.85 million and over 20 million readers worldwide.<ref name="rodaleinc.com"/> ''Men's Health'' is currently published in 39 editions.<ref>{{cite book|url=https://books.google.com/books?id=I8gDAAAAMBAJ&pg=PA18 |title=Men's Health|publisher=Google Books|accessdate=25 March 2011}}</ref> International editions account for over 80% of the magazine's trade volume. In each market, local editors commission or purchase articles for their own market and share content with US and other editions. The selected articles are then translated and edited by local staffers to make them match the "well-educated informal" style of the American edition. Usually, these editions started out as translations of the US version of the magazine, but over time many non-US editions became unique, providing material more pertinent to local readers. {{div col}} * Australia: see [[Men's Health (Australian magazine)]] * Brazil * Bulgaria * China * Croatia * France * Germany * Greece * Hungary * India * Indonesia * Italy * Kazakhstan * Malaysia * Mexico * Netherlands * Philippines * Poland * Portugal * Romania * Russia * Serbia * Singapore * South Africa * South Korea * Spain * Thailand * Turkey * United Kingdom: see [[Men's Health (British magazine)|''Men's Health'' (British magazine)]] {{div col end}} ==See also== * [[List of men's magazines]] * [[MH-18 (magazine)|''MH-18'' magazine]] * [[Nat Mags]] (UK publisher) ==References== {{Reflist|colwidth=30em}} ==External links== *[http://www.magsdirect.com/menshealth-magazine.html Detailed article on ''Men's Health'' magazine at magsdirect.com]. *[http://maglab.org.uk/mens-health-in-context/ Academic article comparing ''Men's Health'' with women's magazines at maglab.org.uk]. {{Men's Health magazine}} {{Rodale}} {{50 largest US magazines}} {{DEFAULTSORT:Men's Health (Magazine)}} [[Category:Men's Health (magazine)| ]] [[Category:American lifestyle magazines]] [[Category:American men's magazines]] [[Category:American monthly magazines]] [[Category:Fitness magazines]] [[Category:Magazines established in 1987]] [[Category:Magazines published in Pennsylvania]] [[Category:Men's fashion magazines]] [[Category:Rodale, Inc.]] [[Category:Men's health]]'
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