Examine individual changes

'{{advert|date=June 2016}} {{Infobox company | name = SoulCycle | logo = | type = [[Subsidiary]] | location = New York | industry = | num_locations = 74 | founded = {{start date and age|2006}} | parent = [[Equinox Fitness]] (2011-present) | website = {{url|soul-cycle.com}} }} '''SoulCycle''' is a New York City-based fitness company with studios in nine U.S. states. Founded in 2006, it offers [[indoor cycling]] (also known as "spinning") workout classes. [[File:SoulCycle San Francisco 2015.jpg|thumb|Front entrance to the San Francisco SoulCycle studio.]] == History == Elizabeth Cutler, Julie Rice, and Ruth Zukerman founded SoulCycle in 2006.<ref>{{cite news | url=https://www.nytimes.com/2010/10/10/fashion/10Spin.html | title=In New York, a Rivalry Shifts Into High Gear | author=Saint Louis, Catherine | publisher=New York Times | date=2010-10-10}}</ref> SoulCycle's first studio was on the [[Upper West Side]].<ref>{{cite news | url=https://www.wsj.com/articles/SB10001424127887323342404579081680434969954 | title=How I Built It: Cycling Chain SoulCycle Spins Into Fast Lane | author=Hong, Nicole| publisher=Wall Street Journal | date=2013-09-18}}</ref> The three were self-funded, a large amount of the money coming from Cutler’s investment in Izze Beverage Co.<ref>{{Cite web|url = http://www.latimes.com/business/la-fi-himi-cutler-rice-20150809-story.html|title = SoulCycle founders are peddling fun in the gym|last = Li|first = Shan|date = August 9, 2015|website = LA Times|publisher = Los Angeles Times|access-date = April 1, 2016}}</ref> Rice, a talent agent prior to the beginning of SoulCycle, obtained her fitness passion from her father who was a physical education teacher. Rice developed SoulCycle to change New York’s attitude towards exercise being more of a requirement, and less of a social experience like it is in L.A.<ref name=":0">{{Cite web|url = http://www.latimes.com/business/la-fi-himi-cutler-rice-20150809-story.html|title = SoulCycle founders are peddling fun in the gym|last = Li|first = Shan|date = August 9, 2015|website = Los Angeles Times|publisher = LA Times|access-date = April 1, 2016}}</ref> Rice’s husband is the Chief Marketing Officer and Cutler’s husband came up with the name. Villency Design Group, founded by [[Eric Villency]] designed the signature SoulCycle stationary bicycle.<ref>{{Cite web|title = The wizard of wellness design|url = http://wellandgood.com/2013/06/06/the-wizard-of-wellness-design/|website = Well+Good|accessdate = 2015-12-18}}</ref> Villency Design Group engineered the SoulCycle bike seat as a “split seat” to relieve pressure and discomfort found in conventional bike seats.<ref>{{Cite web|title = Soul Cycle - Villency|url = http://villency.com/soul-cycle/|website = Villency|accessdate = 2015-12-18|first = Jamie|last = Kleiman}}</ref> In 2011, the company was acquired by the [[Equinox Fitness]] subsidiary of [[The Related Companies]] and now operates as one of their brands.<ref>{{cite news | url=http://www.vanityfair.com/hollywood/2012/09/soul-cycle-celebrity-cult-following | date=September 2012 | title=Soul Cycle celebrity cult following | publisher=Vanity Fair }}</ref> As of 2016, SoulCycle has opened 85 locations in the United States. SoulCycle offers classes to all age groups with approximately 20,000 people riding at SoulCycle every week and about 440,000 active riders.<ref>{{Cite web|url = https://www.soul-cycle.com/|title = Studios|website = Soul Cycle|access-date = April 1, 2016}}</ref> The company employs 1,500 people.<ref name=":1">{{Cite web|url = https://www.soul-cycle.com/|title = About|website = Soul Cycle|access-date = April 1, 2016}}</ref> The company’s reported revenues in 2014 were $112 million, 50% greater from the previous year.<ref name=":0" /> Soul Cycle offers some free fitness classes for at-risk teens in [[New York City]].<ref>{{cite news | url=http://www.elle.com/culture/career-politics/news/a25822/great-thing-of-the-day-soulcycle-is-starting-a-scholarship-program/ | publisher=Elle | author=Holmes, Sally | date=2013-03-26 | title=Great thing of the day - SoulCycle is starting a scholarship program}}</ref> In a ''[[Los Angeles Times]]'' article [[James Fell (author)|James Fell]] wrote about SoulCycle. He approved of the company's approach to entertain and motivate its customers, saying he encourages, "the importance of finding an exercise you love and embracing it with fervor." Where they lose favor with Fell is their focus on upper body exercises while spinning on the bikes. He feels it is useless and unsafe, and quotes other experts who agree with his position. Fell is also concerned that the co-founders do not have certifications in any type of exercise.<ref>{{cite web|last1=Fell|first1=James|title=In-Your-Face Fitness: SoulCycle's mix of cycling and upper-body workouts raises concerns|url=http://articles.latimes.com/2011/nov/28/health/la-he-fitness-soulcycle-20111128|website=Op-ed|publisher=The Los Angeles Times|accessdate=1 June 2016}}</ref> [[Business Insider]] calls Fell an expert and quotes his ''Times'' article saying, he gives SoulCycle a '"failing grade for exercise physiology and biomechanics"'.<ref name="SoulCycle">{{cite web|last1=Lutz|first1=Ashley|title=SoulCycle's founders have resigned|url=http://www.businessinsider.com/soulcycles-founders-are-resigning-2016-4|website=Business Insider|publisher=Business Insider Inc|accessdate=1 June 2016}}</ref> ==Services and market== The firm operates on a pay-by-class model and does not offer memberships. The indoor cycling classes features spinning, as well as hand weights and choreography to create a full-body workout. They also sell SoulCycle exclusive apparel as well as an option to purchase their signature SoulCycle bike.<ref name=":1" /> == SoulCycle Motto == [[File:SoulCycle_signage_2015.jpg|link=https://en.wikipedia.org/wiki/File:SoulCycle_signage_2015.jpg|thumb|313x313px]] According to the official website, SoulCycle is focused on changing both bodies and minds. The classes are set up with instructors directing you to find "your soul" as you engage in the forty-five minute workout. The franchise also is geared toward motivating their clients to come together as a community while breaking through boundaries. == Soul Cycle Across the Globe == Soul Cycle can be found all across the United States of America. While its headquarters are located in New York, you can also find the fitness studio ranging in areas such as California, Florida, Texas, DC, Pennsylvania, Chicago, Seattle, Maryland, and New Jersey. == Celebrities who SoulCycle == SoulCycle has become a popular brand throughout the nation. Thousands of people across the nation participate in this workout such as [[Lady Gaga|Lady Gaga,]] [[Katie Holmes]], and [[Kyra Sedgwick|Kyra Sedgwick.]] == References == {{Reflist|30em}} [[File:SoulCycle_San_Francisco_2015.jpg|link=https://en.wikipedia.org/wiki/File:SoulCycle_San_Francisco_2015.jpg|thumb|1x1px]] == External links == * {{official website|http://www.soul-cycle.com/}} * [https://www.bloomberg.com/video/bloomberg-enterprise-the-business-of-fitness-qcSjOG3wRl2c_mULBrJXvA.html Bloomberg video ] [[Category:Health clubs in the United States]] {{US-company-stub}}'