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'{{Infobox restaurant | name = Voodoo Doughnut | image = [[File:Voodoo Doughnut.jpg|250px]] | image_caption = The exterior of Voodoo Doughnut's flagship location in downtown [[Portland, Oregon]] | slogan = "The Magic is in the Hole" | logo = | logo_width = | established = {{Start date|2003}}<ref name="new-location"/> | current-owner = Tres Shannon and<br/>Kenneth "Cat Daddy" Pogson<ref name="about"/><ref name="wweek">[http://wweek.com/wwire/?p=12011 Voodoo Child: A peek at Voodoo Doughnut Too] from ''[[Willamette Week]]''</ref> | head-chef = | food-type = [[Doughnut]]s | dress-code = Casual | rating = | street-address = 22 SW 3rd Avenue | city = [[Portland, Oregon|Portland]] | state = [[Oregon]] | zip = | country = {{USA}} | coordinates = {{coord | 45.522558 | -122.673447 | type:landmark_region:US-OR | display=inline,title}} | other-locations = Voodoo Doughnut Too<br/>1501 NE Davis Street, Portland<br>Voodoo Doughnut Tres<br/>20 E Broadway, Eugene, OR <br> Voodoo Doughnut Mile High<br/>1520 East Colfax, Denver, CO | other-information = | website = {{URL|http://www.voodoodoughnut.com}} }} '''Voodoo Doughnut''' is an independent [[doughnut]] shop based in [[Portland, Oregon]], known for its unusual doughnuts, eclectic decor, and iconic pink boxes featuring the company logo and illustrations of voodoo priests. The company maintains two shops and a cart in Portland, and shops in [[Eugene, Oregon|Eugene]], [[Denver]], [[Austin]], [[Universal City, California|Universal City]], and [[Taipei]].<ref>[http://www.oregonlive.com/dining/index.ssf/2014/12/voodoo_doughnut_expansion_toky.html, Portland's Voodoo Doughnut Plans Massive Asian Expansion] The Oregonian</ref> == Company == [[File: Voodoo Doughnut Portland Oregon.JPG |thumb| The former exterior of the flagship location in Portland ]] The company has about 70 employees and $600,000 in annual revenue.<ref name="ftc">{{cite web | url = http://companies.findthecompany.com/l/10380286/Voodoo-Doughnut-in-Portland-OR | title = Voodoo Doughnut Profile | publisher = FindTheCompany | date = July 31, 2013 | accessdate = August 4, 2013}}</ref> Unusually, the business only accepts cash payments (no debit, credit, or checks), though they do host ATMs.<ref>{{cite web | url = http://voodoodoughnut.com/faq.php | title = FAQ | accessdate = August 4, 2013}}</ref> Voodoo Doughnut offers legal [[wedding]] services, complete with doughnuts and [[coffee]] for the reception.<ref>[http://www.voodoodoughnut.com/weddings.php Weddings] from the company's website</ref> The ''[[Los Angeles Times]]'' noted that Voodoo is an international tourist attraction.<ref name="lat">{{cite news|url=http://www.latimes.com/news/nationworld/nation/la-na-hometown-portland-20110220,0,1346438.story|title=Voodoo Doughnuts: In Portland, Ore., nothing says commitment like a Voodoo Doughnut|last=Sewell|first=Abby|date=20 February 2011|work=[[Los Angeles Times]]|accessdate=20 February 2011}}</ref> There are six locations. The original location opened in 2003<ref name="lat" /> at 22 SW 3rd Avenue, just south of the [[Burnside Bridge]],<ref name="about">[http://voodoodoughnut.com/about.php About Voodoo Doughnut] from the company's website</ref> around the corner from [[Dan and Louis Oyster Bar]], and adjacent to The Paris Theater, a historic adult movie house.<ref>{{cite web | url = http://npaper-wehaa.com/finder/13067/?preview=1#2011/08/s1/?page=54&z=62 | title = Hoods | work = Finder | author = Tres Shannon (Voodoo owner) | publisher = Willamette Week | page = 54 | date = August 2011 | quote = ... Voodoo Doughnut, ...(22 SW 3rd Ave., 241-4704, voodoodoughnut.com). ... But I love that there’s still a porn theater where the Paris Theatre was (New Paris Theatre, 6 NW 3rd Ave., 295-7808). They’re great neighbors. | accessdate = 2012-01-30 }}</ref> Another location is just over a mile away at 1501 NE Davis Street which opened in June 2008, and one in Eugene, Oregon, that opened officially in June 2010. The flagship shop closed in April 2011 for an extensive remodeling, which utilized part of Berbati's Pan, the now-closed nightclub next door. It expanded from {{convert|750|sqft|m2}} to {{convert|2300|sqft|m2|abbr=on}} and reopened in June 2011.<ref name="oregonlive.com">[http://www.oregonlive.com/portland/index.ssf/2011/04/voodoo_doughnuts_to_close_down.html, Voodoo Doughnut to Close Downtown Store for Renovation, Expansion] The Oregonian</ref> In December 2013, the company opened its first location outside of Oregon on [[Colfax Avenue]] in [[Denver]] on [[Friday the 13th]].<ref>[http://www.denverpost.com/business/ci_24721873/voodoo-doughnut-opens-east-colfax-avenue-denver Voodoo Doughnut opens on East Colfax Avenue in Denver], ''The Denver Post''</ref> In March 2017, the company opened its first location in California at [[Universal CityWalk]].<ref>{{Cite web|url=http://losangeles.cbslocal.com/2017/03/09/voodoo-doughnuts-comes-to-la/|title=Voodoo Doughnuts Comes To LA|access-date=2017-03-30}}</ref> Their business model discourages customer service.<ref>{{cite news|last1=Cottell|first1=Pete|title=I Worked At Voodoo Doughnut for 3 Months. Here's The Hole Story.|url=http://www.wweek.com/restaurants/2014/01/15/the-hole-story/|accessdate=May 14, 2017|publisher=Willamette Weekly|date=January 14, 2014}}</ref> ==Doughnuts== [[File:Bacon donut.jpg|thumb|left|Bacon-Maple bar]] [[File:Voodoo PInk Box.jpg|thumb|left|Iconic Voodoo Doughnut Pink Box]] In addition to the examples below, [[Veganism|vegan]] doughnuts are also featured along with a rotating and frequently changing menu of specialty doughnuts and unusual variations on [[List of doughnut varieties|traditional varieties]].<ref name="menu">[http://www.voodoodoughnut.com/menu.php Menu] from the company's website</ref> The company offers over 100 varieties, in total.<ref name="oregonlive.com"/> Unconventional ingredients include [[Cap'n Crunch]], grape flavored [[Tang (drink)|Tang]], [[M&M's]], [[Oreo]] cookies, and marshmallows.<ref>{{cite web | url = http://voodoodoughnut.com/doughnuts.php | title = Voodoo Doughnut Menu | accessdate = August 4, 2013}}</ref> [[File:Cock and balls doughnut.jpg|thumb|In addition to the "Portland Cream" doughnut (a variant on the [[Boston cream doughnut]]), Voodoo Doughnuts also makes a "cock and balls doughnut" that has cream filled "balls"<ref>{{cite news|last1=Walker|first1=Tim|title=This Portland doughnut shop is #FeelingTheBern|url=http://www.independent.co.uk/news/world/americas/us-elections-this-portland-doughnut-shop-is-feeling-the-bern-a7033116.html|accessdate=29 June 2016|date=17 May 2016}}</ref>]] Two of their doughnuts, the [[NyQuil]] Glazed doughnut and the Vanilla [[Pepto-Bismol|Pepto]] Crushed [[Tums]] doughnut, are no longer available due to order of local health officials. According to one of the co-owners, "the NyQuil one was kind of a lark, but that’s the one that got the most famous. With the Pepto doughnut, I honestly thought if you had that shot of tequila you shouldn’t have at 2:00 a.m., and then you got sugar, bread, Pepto, and Tums, you’d either feel better or puke your ass off and then feel better because you got it out of your system. So it was a win-win either way."<ref>[http://www.believermag.com/issues/200608/?read=doughnut_voodoo Voodoo Doughnut] from the August 2006 issue of ''[[The Believer (magazine)|The Believer]]''</ref> On December 24, 2008, Voodoo's "Portland Creme" was designated as Portland's "Official City Doughnut" by a resolution introduced by Portland Mayor [[Tom Potter]] and passed by city commissioners the same night. The resolution also expressed Portlanders' "deepest gratitude to Voodoo Doughnut management for its dedication in the face of these stringent economic times in providing employment opportunities... and above all, creating and naming a doughnut after our beloved city that leaves a lasting taste and fond memories on its customers near and far away."<ref>{{cite news|title=Portland sprinkles award on official city doughnut|url=http://www.portlandtribune.com/features/story.php?story_id=122975772171631800|accessdate=24 December 2008|date=17 May 2016|work=Oregon Local News|archiveurl=https://web.archive.org/web/20081225082712/http://www.portlandtribune.com/features/story.php?story_id=122975772171631800|archive-date=25 December 2008}}</ref> Later, mayor Tom Potter and mayoral candidate [[Sam Adams (Oregon politician)|Sam Adams]] attended a regular midnight doughnut-eating contest.<ref name="lat" /> Their donuts do not use organic, fair trade ingredients. They don't even make their own icing; they buy it in five-gallon buckets. ==Locations== To celebrate their fifth anniversary, Voodoo Doughnut opened a second location at 1501 NE Davis Street in the [[Kerns, Portland, Oregon|Kerns]] neighborhood.<ref name="wweek"/> The store began a "soft opening" on May 30, 2008 with limited hours. The official opening occurred in June 2008 and was rung in with a parade that led from the original location to the new one.<ref name="new-location">{{cite web | url=http://blogtown.portlandmercury.com/2008/05/voodoo_doughnuts_to_open_new_s.php | title=Voodoo Doughnuts To Open New Shop | publisher=[[Portland Mercury]] | date=2008-05-21 | accessdate=2008-06-03}}</ref><ref name="new-location2">{{cite web | url=http://www.oregonlive.com/foodday/oregonian/index.ssf?/base/living/121242934633280.xml&coll=7 | title=In the Mix, FOODday | publisher=[[The Oregonian]] | date=2008-06-03 | accessdate=2008-06-03}}</ref> In their first foray outside of Portland, Voodoo Doughnut opened a third location in Eugene, Oregon, at the corner of Broadway and Willamette in downtown Eugene. The store began a "soft opening" May 7, 2010 with limited hours. The official opening occurred on June 5, 2010. This location also contains the chain's traditionally whimsical decor, in addition to a piano in the seating area and a velvet painting of a crying [[Conan O'Brien]] with animated tear drops. For the 2010 edition of "Best Of ''Eugene Weekly''", Voodoo Tres won "Best New Addition To Eugene" and "Best Downtown Business." <ref>{{cite web | url=http://www.registerguard.com/csp/cms/sites/web/living/food/24652644-44/doughnut-voodoo-portland-maple-pogson.csp | title=Woo hoo Voodoo! | publisher=[[Register-Guard]] | date=2010-04-14 | accessdate=2010-06-04}}</ref> A 4th location was built in [[Denver, Colorado]], and a 5th location in [[Austin, Texas]]. ==Television== [[File:Captain My Captain, Voodoo Doughnut.jpg|thumb|right|The "Captain My Captain" doughnut, featuring vanilla frosting and [[Cap'n Crunch]] cereal]] Voodoo Doughnut has been featured on the [[Travel Channel]]'s series by Anthony Bourdain ''[[Anthony Bourdain: No Reservations|No Reservations]]'',<ref>[http://www.travelchannel.com/TV_Shows/Anthony_Bourdain/ci.Pacific_Northwest.show?vgnextfmt=show Anthony Bourdain Visits the Pacific Northwest] from the [[Travel Channel]] website</ref> ''[[Man v. Food]]'', ''Doughnut Paradise'',<ref>[http://www.travelchannel.com/Travel_Ideas/Food_and_Wine/ci.Donut_Paradise.artTravelIdeasFmt?vgnextfmt=artTravelIdeasFmt Donut Paradise: The Ultimate Deep-Fried Treat] from the Travel Channel website</ref> and G4's [[Attack of the Show]], as well as the Pacific Northwest edition of ''[[Globe Trekker]]''.<ref>[http://www.pilotguides.com/tv_shows/globe_trekker/shows/north_america/pacific_northwest.php Globe Trekker TV Shows: Pacific Northwest] from the [[Pilot Guides]] website</ref> It was a destination in the [[season finale]] of the [[The Amazing Race 13|13th season]] of ''[[The Amazing Race]]''. In 2010, television documentary ''[[The Simpsons 20th Anniversary Special – In 3-D! On Ice!]]'' featured a segment in which filmmaker [[Morgan Spurlock]] paid a visit to the Voodoo Doughnut Too location. [[Jay Leno]] included Voodoo Doughnut in a ''[[The Tonight Show with Jay Leno|Tonight Show]]'' opening monologue: "Did you hear about the doughnut shop in Portland, Oregon, that has caffeinated doughnuts? Yeah, I guess you can stay awake during your bypass surgery."<ref>{{cite news|title=DEPT. OF FOREIGN AFFAIRS|last=Nicholas|first=Jonathan|date=2004-01-05|work=The Oregonian|pages=D01|accessdate=13 March 2010}}</ref> Voodoo Doughnut would later be mentioned again when [[Amanda Seyfried]] appeared on the show in support of her 2012 film, ''Gone''. The shop's doughnuts, including the distinctive pink box, appeared in a fourth-season episode of the [[TNT (TV channel)|TNT]] drama series ''[[Leverage (TV series)|Leverage]]''. This episode of the show, which films in Portland, was the first actually set in that city. Additionally, the pink box has appeared in the second episode of season one of ''[[Grimm (TV series)|Grimm]]'' and the episodes "Like a Virgin""All in the Family" ''[[Supernatural (U.S. TV series)|Supernatural]]''. ==Voodoo Doughnut Recordings== In 2013, Voodoo Doughnut had set up a record label named [[Voodoo Doughnut Recordings]] which is home to many music artists such as Larry Wilder, The Doughnut Boys, The Deep Fried Boogie Band and Devin Millar. ==See also== * [[List of doughnut shops]] ==References== {{reflist|2}} ==External links== {{Commons category}} * [http://www.voodoodoughnut.com/ Voodoo Doughnut website] * [https://www.facebook.com/pages/Voodoo-Doughnut/119262244761342 Voodoo Doughnut Official Facebook] * [http://www.npr.org/templates/story/story.php?storyId=8993133 In Pursuit of a Trans-Fat-Free Doughnut] (''[[Day to Day]]'', March 19, 2007) from the [[National Public Radio]] website * [http://gimmedoughnut.com/ GimmeDoughnut.com], a 2005 documentary short about Voodoo Doughnut {{Old Town Chinatown, Portland, Oregon}} [[Category:2003 establishments in Portland, Oregon]] [[Category:Bakeries of the United States]] [[Category:Companies based in Portland, Oregon]] [[Category:Culture of Portland, Oregon]] [[Category:Doughnut shops]] [[Category:Kerns, Portland, Oregon]] [[Category:Old Town Chinatown, Portland, Oregon]] [[Category:Privately held companies based in Oregon]] [[Category:Restaurants in Oregon]] [[Category:Retail companies established in 2003]] [[Category:Southwest Portland, Oregon]] [[Category:Theme restaurants]]'