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'{{other people||Brad Smith (disambiguation){{!}}Brad Smith}} {{advert|date=February 2016}} {{Use dmy dates|date=August 2016}} {{Use Australian English|date=July 2011}} {{Infobox person |name = Brad Smith |title = |image = Brad Smith (entrepreneur).jpg |image_size = |caption = Brad Smith |birth_name = Bradley Smith |birth_date = {{Birth date and age|1987|7|1|df=yes}} |birth_place = [[Launceston, Tasmania]], Australia |death_date = |death_place = |nationality = Australian |residence = [[Legana]], Australia |occupation = Entrepreneur<br />[[Motocross]] Champion |years_active = 2007 – present |known = Founder and Director of braaap <br />2010 Young Australian of the Year for Tasmania<br /> Australian Young Entrepreneur of the year |salary = |net-worth = |spouse = |website = http://www.braaap.com.au }} '''Bradley “Brad” Smith''' (born 1 July 1987) is an Australian entrepreneur, [[Public speaking|speaker]], champion Superlite MX [[motocross]] rider and advocate for safe motocross riding practices. Smith is best known for establishing the motocross brand “braaap”<ref name="aboutbradsmith">{{cite web|url=http://www.braaap.com.au/AboutBradSmith |title=About Brad Smith |publisher=braaap website |accessdate=27 November 2010 |archiveurl=http://www.webcitation.org/5vvbiI2o1?url=http%3A%2F%2Fwww.braaap.com.au%2FAboutBradSmith |archivedate=22 January 2011 |deadurl=no |df=dmy }}</ref> and the recipient of several achievement awards including 2010 [[Young Australian of the Year]] for Tasmania, Australian Young Entrepreneur of the year and International Young Entrepreneur of the year runner up.<ref name="tasyoungaust">{{cite web|url=http://www.australianoftheyear.org.au/recipients/?m=brad-smith-2010 |title=TAS Young Australian of the Year |date=November 2009 |publisher=TAS Young Australian of the Year website |accessdate=27 November 2010 |archiveurl=http://www.webcitation.org/5vvbim31G?url=http%3A%2F%2Fwww.australianoftheyear.org.au%2Frecipients%2F%3Fm%3Dbrad-smith-2010 |archivedate=22 January 2011 |deadurl=no |df=dmy }}</ref><ref name="23yearoldentrepreneur">{{cite web|url=http://www.dynamicbusiness.com.au/articles/articles-entrepreneur-profile/bradley-smith-braaap-jci-awards-2212.html |title=23 Year old entrepreneur first Aussie runner-up in JCI Awards in Japan |last=Hayman |first=Paul |date=November 2009 |publisher=Dynamic Business |accessdate=2 December 2010 |archiveurl=http://www.webcitation.org/5vvbl8ppM?url=http%3A%2F%2Fwww.dynamicbusiness.com.au%2Farticles%2Farticles-entrepreneur-profile%2Fbradley-smith-braaap-jci-awards-2212.html |archivedate=22 January 2011 |deadurl=no |df=dmy }}</ref> In 2008 Smith launched the first braaap store, a [[retail outlet]] intended to be “the motocross equivalent of a surf shop”.<ref name="aboutbradsmith" /> braaap has since expanded to four retail outlets across [[Tasmania]] and [[Victoria (Australia)|Victoria]], with a [[franchising|franchise]] model to enable further expansion throughout Australia, and the rest of the world.<ref name="braaapcasestudy">{{cite interview|url=http://www.commbank.com.au/business/betterbusiness/work-smarter/braaap-case-study.aspx |title=braaap Case Study |interviewer=Switzer, Peter |last=Smith |first=Brad |date=June 2010 |publisher=Commonwealth Bank |accessdate=28 November 2010 |deadurl=yes |archiveurl=http://www.webcitation.org/5vvblen0H?url=http%3A%2F%2Fwww.commbank.com.au%2Fbusiness%2Fbetterbusiness%2Fwork-smarter%2Fbraaap-case-study.aspx |archivedate=22 January 2011 |df=dmy }} </ref> In 2010 braaap signed a deal with [[NASCAR]] driver [[Marcos Ambrose]] to launch into the United States in 2011.<ref name="marcosambrose">{{cite news|url=http://www.themercury.com.au/article/2010/03/11/133045_tasmania-news.html |title=Tassie bike firm eyes US |last=Paine |first=Michelle |date=11 March 2010 |newspaper=The Mercury Newspaper |accessdate=28 November 2010 |archiveurl=http://www.webcitation.org/5vvbmHyqn?url=http%3A%2F%2Fwww.themercury.com.au%2Farticle%2F2010%2F03%2F11%2F133045_tasmania-news.html |archivedate=22 January 2011 |deadurl=no |df=dmy }}</ref><ref name="tassiebikefirmseyes">{{cite web|url=http://www.smartcompany.com.au/entrepreneurs/20100907-braaap-founder-to-expand-business-to-the-us.html |title=braaap founder to expand business to the US |last=Millman |first=Oliver |date=7 September 2010 |publisher=Smart Company |accessdate=28 November 2010 |archiveurl=http://www.webcitation.org/5vvbnUaIU?url=http%3A%2F%2Fwww.smartcompany.com.au%2Fentrepreneurs%2F20100907-braaap-founder-to-expand-business-to-the-us.html |archivedate=22 January 2011 |deadurl=no |df=dmy }}</ref> Braaap is the 3 time Australian Specialised retail business of the year.<ref name="fiveminuteswithbradsmith">{{cite web|url=http://www.themercury.com.au/article/2010/03/11/133045_tasmania-news.html |title=Five Minutes With... Brad Smith |date=29 January 2010 |publisher=Motorcycling Australia |accessdate=29 November 2010 |archiveurl=http://www.webcitation.org/5vvbmHyqn?url=http%3A%2F%2Fwww.themercury.com.au%2Farticle%2F2010%2F03%2F11%2F133045_tasmania-news.html |archivedate=22 January 2011 |deadurl=no |df=dmy }}</ref> == About Brad == Bradley “Brad” Smith (born 1 July 1987) is an Australian entrepreneur, keynote speaker, champion Superlite MX motocross rider and advocate for safe motocross riding practices. Smith is best known for establishing the motorcycle brand “braaap” and the recipient of several achievement awards including 2010 Young Australian of the Year for Tasmania, Australian Young Entrepreneur of the year and International Young Entrepreneur of the year runner up. == Braaap == In 2008 Smith launched the first braaap store, a retail outlet intended to be “the motocross equivalent of a surf shop”. braaap has since expanded via company owned outlets and existing dealerships in Australia and via Distributors in Vietnam, Indonesia, Nepal, Ecudor, Mexico.  In 2010 braaap signed a deal with NASCAR driver Marcos Ambrose to launch into the United States in 2011. braaap Exited from the US in 2013 after winning a title at the Las Vegas Indoor MMSX. Braaap is the 4 time Australian Specialised retail business of the year. Smith now resides between Launceston, Tasmania and Frankston, Victoria. Australia. 2007: Despite being told “street clothes and motorbikes won’t sell under the one roof”, Smith collaborated widely to develop a business model for a motocross lifestyle store aimed towards families and recreational riding. As a result, braaap stores not only sell mini bikes but offer a variety of street apparel, DVDs, equipment and motocross paraphernalia. Each store also has a club and provides access to coaching and in-store bike mechanics. braaap’s exponential growth created challenges when procuring funding. Smith overcame this obstacle after winning awards for 2008 Australian Small Business Retailer of the Year and Australian Young Entrepreneur of the Years, both sponsored by the Commonwealth Bank. After the award ceremony Smith informally propositioned Commonwealth Bank officials who in turn agreed to provide braaap funding. The first the braaap store opened in Launceston in 2005, with additional Tasmanian stores in Hobart and Devonport, and another in Frankston, Victoria. “We are in the business of affordable adrenaline sports, my passion is the Superlite industry but as a retailer our concept store is designed to be the affordable adrenaline sport super store, we are using what we have learned from the Superlite industry to engage other affordable adrenaline sport that line up with our mission and values, E.g. BMX, Extreme POGO, Extreme Scooter, etc.” — Brad Smith, December 2010 2013: Refining the brand The braaap brand went through a major refinement in 2013 as its core customer went from the youth off road market with an average age segment of 15-23 year olds to the more sophisticated road segment with the average customer becoming 28 - 44 year old male. The over 50’s segment grew with the introduction of road motorcycles as did the female segment. braaap Concept stores took a major shift with the introduction of street legal range of motorcycles. The product mix took a pivotal shift as braaap moved into the road legal market with the 125cc superlite Street and the 250cc “CAFE RACER”. The cafe racer proved a phenomenal success as reported by the Australian Financial review in December 2015.  "A 250 engine may not be huge on a normal road bike," Smith says. "But a cafe racer is stripped-back and light, so you get performance and fuel economy. A city bike really needs performance from zero to 80." – Brad Smith Read more: http://www.afr.com/lifestyle/cars-bikes-and-boats/cafe-racers-are-putting-cool-back-into-motorbikes-20151126-gl8gak#ixzz4mayzz4CC == Marcos Ambrose and expansion into the USA == <!-- Deleted image removed: [[Image:Brad smith and marcus ambrose.jpg|thumb|left|alt=Brad smith and Marcos Ambrose|Brad smith and [[Marcos Ambrose]].]] --> NASCAR race driver and dual Australian V8 Supercar Champion Marcos Ambrose made his first visit to a braaap retail store in early 2010. Impressed with both the store and product, Ambrose bought three braaap bikes for cross-training and began negotiating with Smith to acquire the master franchise rights to introduce the brand and retail outlets into the United States in 2011.<ref name="marcosambrose" /><ref name="tassiebikefirmseyes" /> == External links == * [http://www.braaap.com.au/ Official braaap website] * [http://www.icmi.com.au/brad-smith Brad Smith] * [http://www.superlite.tv/ Superlite TV] * [http://www.minimotosx.com/ Geico Powersports MiniMotoSX] {{DEFAULTSORT:Smith, Brad}} [[Category:Articles created via the Article Wizard]] [[Category:1987 births]] [[Category:People from Launceston, Tasmania]] [[Category:Living people]] [[Category:Australian businesspeople]] [[Category:Australian motivational speakers]] [[Category:Australian company founders]]'