Examine individual changes

'{{Short description|Company logo}} [[File:Google 2015 logo.svg|thumb|368x368px|The current Google logo, in use since September 1, 2015]] <!-- IMPORTANT NOTICE: Please do not place Google Holiday Logos on Wikipedia. Please see this article's talk page for more information. --> The '''Google logo''' appears in numerous settings to identify the [[search engine]] company. [[Google]] has relied on several [[logo]]s since its renaming (see [[History of Google]]), with the first logo created by [[Sergey Brin]] using [[GIMP]]. A revised logo debuted on September 1, 2015. The previous logo, with slight modifications between 1999 and 2013, was designed by [[Ruth Kedar]], the [[wordmark]] was based on the '''Catull''', an [[old style serif]] typeface designed by Gustav Jaeger for the [[Berthold Type Foundry]] in 1982.<ref>{{cite web|url=http://www.identifont.com/find?font=catull|publisher=Identifont| title=Information about the typeface Catull BQS| access-date=August 14, 2009}}</ref> Among Us The company also includes various modifications or humorous features, such as cartoon modifications of their logo for use on holidays, birthdays of famous people, and major events, such as the [[Olympic Games|Olympics]].<ref name="GoogleHolidayLogos">{{cite web| url=https://www.google.com/holidaylogos.html| title=Stress Cultlogos| access-date=August 14, 2009}}</ref> These special logos, some designed by [[Dennis Hwang]], have become known as [[Google Doodle]]s. == History == In 1998, [[Larry Page]] created a computerized version of the Google letters using the [[free software|free]] graphics program [[GIMP]]. The [[typeface]] was changed and an exclamation mark was added mimicking the [[Yahoo!]] logo.<ref>{{cite news|title=Happy Birthday Google!|url=http://www.ndtv.com/photos/news/happy-birthday-google--8267#photo-99345|access-date=28 April 2016|agency=NDTV Convergence Limited|publisher=ndtv.com}}</ref> "There were a lot of different color iterations", says Ruth Kedar, the [[graphic designer]] who developed the now-famous logo. "We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn't follow the rules."<ref>Zjawinski, Sonia. "[https://www.wired.com/techbiz/startups/multimedia/2008/02/gallery_google_logos?slide=8&slideView=3 How Google Got Its Colorful Logo]." ''Wired (Online magazine).'' February 12, 2008. Retrieved on January 5, 2010.</ref> The font Catull was used, "I was trying to find something that was both traditionally tied to the beautiful fonts in the past and also had a very current and in some ways surprising ways", says Ruth, "I really loved the way that it had these very elegant stems and ascenders and descenders and also had these Serifs that were very, very precise and I wanted something that when you looked at it, it was very clear that it’s something you haven’t seen before".<ref>{{Cite web|url=https://logogeek.uk/podcast/ruth-kedar/|title=Designing the Google Logo – An interview withRuthKedar|date=2019-04-21|website=Logo Geek|language=en-GB|access-date=2019-04-25}}</ref> In 2010, the Google logo received its first major overhaul since May 31, 1999. The new logo was first previewed on November 8, 2009,<ref>{{cite web|url=https://gizmodo.com/5412305/google-searchs-new-interface-being-tested-now|title=Google Search's New Interface Being Tested Now|access-date=May 6, 2010}}</ref> and was officially launched on May 6, 2010.<ref>{{cite web|title=The Google design, turned up a notch|url=http://googleblog.blogspot.com/2010/05/google-design-turned-up-notch.html|access-date=June 3, 2010|date=May 6, 2010}}</ref> It utilises an identical typeface to the previous logo, but the "o" is distinctly more orange-colored in place of the previously more yellowish "o", as well as a much more subtle shadow rendered in a different shading style. On September 19, 2013, Google introduced a new "flat" (two-dimensional) logo with a slightly altered color palette.<ref>Eddie Kessler: ''[http://insidesearch.blogspot.ch/2013/10/updating-google-bar-many-products.html Updating the Google bar: many products, multiple devices – Inside Search].'' Google Inc. October 25, 2013. Retrieved 2013-10-25.</ref><ref>Chris Welch: ''[https://www.theverge.com/2013/10/25/4749330/google-reveals-new-logo-redesigned-navigation-bar Google reveals new logo and redesigned navigation bar].'' The Verge. October 25, 2013. Retrieved 2013-10.25</ref> On May 24, 2014, the Google logo was updated, the second 'g' moved right one pixel and the 'l' moved down and right one pixel.<ref>{{cite web|url=https://encrypted.google.com/images/srpr/logo10w.png |title=Before |access-date=May 25, 2014}}</ref><ref>{{cite web|url=https://encrypted.google.com/images/srpr/logo11w.png |title=After |access-date=May 25, 2014}}</ref> The old 2010 Google logo remained in use on some pages, such as the Google Doodles page, for a period of time.<ref>{{cite web|url=https://www.google.com/doodles/ |title=Doodles |access-date=April 23, 2014}}</ref> On September 1, 2015, Google introduced a controversial "new logo and identity family" designed to work across multiple devices.<ref>{{cite web|url=http://www.computerworld.com/article/2979573/internet/google-logo-itbwcw.html |title=Google's Alphabetized new logo is childish (who moved my cheese?) |publisher=computerworld.com}}</ref><ref>{{cite web|url=http://googleblog.blogspot.com/2015/09/google-update.html|title=Google's look, evolved|access-date=September 1, 2015}}</ref><ref>{{cite web|url=http://mashable.com/2015/09/02/google-logo-designer/#DtkaM9cVYmqo |title=Google's original logo designer reflects on a 'bittersweet' run |publisher=mashable.com}}</ref> The notable difference in the logo is the change in the typeface. The colors remained the same, however, Google switched to a modern, geometric sans-serif typeface called [[Product Sans]], created in-house at Google (and also used for the Alphabet logo).<ref>{{cite web|title=Google and Other Tech Logo Changes|url=http://news.surgogroup.com/google-tech-logo-changes/|website=Surgo Group News|access-date=28 October 2015}}</ref> {{Gallery|title=Google logos|width=230|height=100|align=center |File:first-google-logo.gif|<small>Initial Google logo from September 15, 1997 to September 27, 1998</small> |File:Google Logo Old.PNG|<small>Original logo in Baskerville Bold, used from September 28, 1998 to October 29, 1998, with a different color combination from the one in use today. Back then, the initial "G" was green.</small> |File:Googlelogo1997.png|<small>The logo used from October 30, 1998 to May 30, 1999, differs from the previous version with an [[exclamation mark]] added to the end, an increased shadow, letters more rounded, and different letter hues. Note that the color of the initial G changed from green to blue. This color sequence is still used today, although with different hues and font.</small> }} {{Gallery |width=220|height=95|align=center |File:Google.png|<small>The company logo changed to one based on the Catull typeface and was used from May 31, 1999 to May 5, 2010. The exclamation mark was removed, and it remained the basis for the logo until August 31, 2015.</small> |File:Googlelogo.png|<small>The logo used from May 6, 2010 to September 18, 2013, showing a reduced distance of the projected shadow, a change in the second "o" to a different yellow hue and a more flattened lettering</small> |File:Logo Google 2013 Official.svg|<small>The logo used from September 19, 2013 to August 31, 2015, showing flattened lettering and the removal of shadows</small> |File:Google 2015 logo.svg|<small>The logo used since September 1, 2015</small> }} == {{anchor|Google Doodle}} Google Doodles == {{Main|Google Doodle}} [[File:Transparent google logo.png|thumb|The Google big logo when a background image/[[List of Google Doodles|doodle]] is set on the home page]] The first Google [[Doodle]] was in honor of the [[Burning Man|Burning Man Festival]] of 1998.<ref>{{cite web|url=https://www.google.com/doodle4google/history.html |title=Doodle 4 Google |access-date=April 23, 2014}}</ref><ref>{{cite web|url=https://www.google.com/doodles/burning-man-festival |title=Burning Man Festival |date=August 30, 1998 |access-date=April 23, 2014}}</ref> The doodle was designed by [[Larry Page]] and [[Sergey Brin]] to notify users of their absence in case the servers crashed. Subsequent Google Doodles were designed by an outside contractor, until Larry and Sergey asked then-[[intern]] [[Dennis Hwang]] to design a logo for [[Bastille Day]] in 2000. Hwang has been designing the Google Doodles ever since.<ref>Hwang, Dennis. "[http://googleblog.blogspot.com/2004/06/oodles-of-doodles.html Oodles of Doodles]." ''[[Google]] (corporate blog).'' June 8, 2004. Retrieved on July 19, 2006.</ref><ref> ''[[CNN]].'' July 19, 2006. Retrieved on July 19, 2006.</ref> {{clear}} ==Colorless logo== [[File:Google 2015 logo colorless mourning period.svg|alt=|thumb|The colorless Google logo used for the funeral of [[George H. W. Bush]] and also for Memorial Day 2019]] A colorless version of the logo is particularly used on a local homepage in recognition of a major tragedy, often for several days. The design was first used on the Google Poland homepage following [[2010 Polish Air Force Tu-154 crash|the air disaster]] that killed, among others, Polish President [[Lech Kaczyński]] in April 2010. A few days later, the logo was used in [[People's Republic of China|China]] and [[Hong Kong]] to pay respects to the victims of the [[2010 Yushu earthquake|Qinghai earthquake]].<ref>[http://searchengineland.com/google-shows-colorless-logo-to-chinese-users-over-qinghai-earthquake-40371 Google Shows Colorless Logo To Chinese Users Over Qinghai Earthquake], Search Engine Land, April 20, 2010.</ref> On September 7, 2010, the doodle once again changed to a greyed-out Google logo that lit up with the standard Google colors as the first 6 letters of a search query were entered. It goes by the name of the Keystroke Logo.<ref>{{cite web|url=https://www.google.com/logos/keystroke.html|title=Keystroke logo|access-date=April 23, 2014}}</ref> This logo was again used on December 5, 2018, following the death of [[George H.W. Bush]],<ref>{{Cite web|url=https://www.cnet.com/news/google-doodle-goes-dark-for-national-day-of-mourning-for-president-bush/|title=Google Doodle goes dark to mark President Bush's national day of mourning|last=Musil|first=Steven|website=CNET|language=en|access-date=2019-10-15}}</ref><ref>{{Cite web|url=https://www.businessinsider.com/google-logo-turns-monochrome-to-mark-george-hw-bush-funeral-2018-12|title=Google turned its logo a solemn grey to mark George H.W. Bush's funeral|last=Bostock|first=Bill|website=Business Insider|access-date=2019-10-15}}</ref> and on May 27, 2019 for [[Memorial Day]]. {{clear}} ==Favicon== [[File:Google Favicons Nontransparent.png|thumb|List of google [[favicon]]s|alt=]] [[File:Google "G" Logo.svg|160x160px|The Google "G" favicon used since September 1, 2015|alt=No|border|center|frameless]] Google's [[favicon]] from May 31, 1999 to May 29, 2008, was a blue, uppercase "G" on white background. It was accompanied by a border with a red, blue, and a green side. On May 30, 2008, a new favicon was launched. It showed a [[Lowercase]] "g" from Google, colored in blue against a white background, and originally was intended to be a part of a larger set of icons developed for better [[scalability]] on [[mobile device]]s.<ref>{{cite web|last=Mayer |first=Marissa |url=http://googleblog.blogspot.com/2008/06/one-fish-two-fish-red-fish-blue-fish.html |title=Official Google Blog: "One Fish, Two Fish, Red Fish, Blue Fish |publisher=Googleblog.blogspot.com |date=June 6, 2008 |access-date=August 30, 2010}}</ref> A new favicon was launched on January 9, 2009. It included a left-aligned white "g" with background areas colored in red, green, blue and yellow, with the top, bottom, and left edges of the "g" cropped.<ref name="googleblog.blogspot.com">{{cite web|last=Mayer |first=Marissa |url=http://googleblog.blogspot.com/2009/01/googles-new-favicon.html |title=Official Google Blog: Google's new favicon |publisher=Googleblog.blogspot.com |access-date=August 30, 2010}}</ref><ref>{{cite web|url=http://googlesystem.blogspot.com/2009/01/new-google-favicon.html |title=New Google Favicon |publisher=Googlesystem.blogspot.com |date=January 9, 2009 |access-date=August 30, 2010}}</ref> It was based on a design by André Resende, a computer science undergraduate student at the [[University of Campinas]] in Brazil. He submitted it for a contest launched by Google in June 2008 to receive favicon submissions. The official Google blog stated: "His placement of a white 'g' on a color-blocked background was highly recognizable and attractive, while seeming to capture the essence of Google".<ref name="googleblog.blogspot.com"/> The favicon used from August 13, 2012 to August 31, 2015, showed the small letter "g" in white, centered on a solid light blue background. {{As of|2015|9|1|df=US}}, Google's favicon shows a capital letter "G", in the tailor-made font for the new logo, with segments colored red, yellow, green, and blue.<ref>{{cite web|url=http://googleblog.blogspot.com/2015/09/google-update.html|title=Official Google Blog: Google's look, evolved|work=Official Google Blog}}</ref> ==References== {{Reflist|colwidth=30em}} ==External links== * {{commons category-inline|Google logos}} * [https://www.google.com/doodles/ Official Google Doodle logos archive] * [http://www.identifont.com/find?font=catull Catull] at identifont. {{Google Inc.}} [[Category:Google|Logo]] [[Category:Google Doodles|Logo]] [[Category:Commercial logos]] [[Category:Computer-related introductions in 1998]]'