Examine individual changes

'@@ -1,3 +1,2 @@ -{{Advert|date=March 2012}} {{Infobox company | name = Ayam Brand @@ -9,5 +8,5 @@ | location = [[Singapore]] | locations = -| area_served = [[Singapore]], [[Malaysia]], [[Thailand]], [[Brunei]], [[Indonesia]], [[Hong Kong]], [[Macau]], [[Japan]], [[China]], [[Australia]], [[Sri Lanka]], [[Philippines]], [[Netherlands]], [[New Zealand]], [[India]], [[France]], [[Sweden]], [[Cambodia]], [[Portugal]], [[United Kingdom]] and [[Vietnam]] +| area_served = Worldwide | key_people = Ting Seng Hee, Fabien Alexandre Reyjal<small></small> | industry = [[Food processing]] @@ -24,18 +23,16 @@ | divisions = | subsid = -| homepage = [http://www.ayambrand.com/ www.ayambrand.com] +| homepage = {{url|ayambrand.com.sg}} | footnotes = }} -'''Ayam Brand''' (simply known as '''Ayam''') is a [[Singaporean]] multi-national food company, specialising in prepared foods, including seafood, canned fish ([[sardines as food|sardines]], [[mackerel as food|mackerel]], [[tuna#As food|tuna]]) and canned vegetables, especially baked beans. Ayam's product offerings vary by country.<ref name="Range">{{cite web |title=Our Product Range (Singapore) |url=https://www.ayambrand.com.sg/index.php/our-range |website=Ayum Brand |access-date=4 June 2021}}</ref> +'''Ayam Brand''', sometimes simply known as '''Ayam''', is a [[Singaporean]] multinational food conglomerate specialising in prepared foods, including seafood, canned fish ([[sardines as food|sardines]], [[mackerel as food|mackerel]], [[tuna#As food|tuna]]) and canned vegetables, especially baked beans. Ayam's product range focuses on [[Singaporean cuisine]].<ref name="Range">{{cite web |title=Our Product Range (Singapore) |url=https://www.ayambrand.com.sg/index.php/our-range |website=Ayum Brand |access-date=4 June 2021}}</ref> Ayam Brand produces over 60 million cans of food annually and employs around 1,000 people. ==History== -Alfred Clouet, a French citizen, founded Ayam Brand in 1892 Singapore, which was at that time part of [[British Malaya]]. The business focused on supplying food for colonial staff. They also produced building materials. The food brand was created to be a seal of quality as [[canned food]] was then regarded as a luxury, inaccessible to the general public. Clouet took the rooster, [[Gallic rooster|a symbol of his home country]], for the logo of the brand. The brand name was self generated by local traders and consumers, as they started referring to the canned sardines or salmon as Ayam Brand (''ayam'' being the [[Malay language|Malay]] word for 'chicken' or 'rooster').<ref name=Douvert2013 /><ref>The French in Singapore (1819-today), Edition Didier Millet Pte Ltd (2011) {{ISBN|978-981-4260-44-2}}</ref><ref>{{Cite web|last=|first=|date=30 June 2018|title=How a symbol of France ended up on the cans of Asia’s Ayam Brand|url=https://www.scmp.com/lifestyle/food-drink/article/2153039/story-ayam-brand-set-singapore-frenchman-and-how-it-got-its|url-status=live|archive-url=|archive-date=|access-date=20 September 2020|website=[[South China Morning Post]]|language=en}}</ref> +Ayam Brand was founded in Singapore in 1892 by a man named Alfred Clouet, when the country was then the capital of the [[Straits Settlements]]. The business at the time also produced building materials. The food brand was created to be a seal of quality as [[canned food]] was then regarded as a luxury. Clouet took the the rooster, [[Gallic rooster|a symbol of his home country]], for the logo of the brand. The brand name was self generated by local traders and consumers, as they started referring to the canned sardines or salmon as the "Ayam brand" (''ayam'' being used in local [[Singlish]] parlance to refer to 'chicken' or 'rooster' by [[Singaporeans]] from all backgrounds).<ref>The French in Singapore (1819-today), Edition Didier Millet Pte Ltd (2011) {{ISBN|978-981-4260-44-2}}</ref><ref>{{Cite web|last=|first=|date=30 June 2018|title=How a symbol of France ended up on the cans of Asia’s Ayam Brand|url=https://www.scmp.com/lifestyle/food-drink/article/2153039/story-ayam-brand-set-singapore-frenchman-and-how-it-got-its|url-status=live|archive-url=|archive-date=|access-date=20 September 2020|website=[[South China Morning Post]]|language=en}}</ref> -In 1954, the company was taken over by the Denis Frères Group of Companies.<ref>Commerce et colonisation en Indochine (1860-1945): Les maisons de commerce françaises, un siècle d'aventure humaine Les Indes Savantes {{ISBN|2-84654-063-2}}<!-- Bot generated title --></ref><ref>The French in Singapore (1819-today), Edition Didier Millet Pte Ltd (2011) {{ISBN|978-981-4260-44-2}}</ref> The name of the founder can still be found in some distribution company names: A.Clouet & Co. (KL) Sdn. Bhd. for Malaysia, Clouet Trading Pte. Ltd. for Singapore or A. Clouet (Australia) Pty. Ltd. for Australia – New Zealand. The sole owner of Ayam Brand is a company called Ayam S.A.R.L. - -Active in Malaya in the 19th and first half of the 20th centuries, the brand only expanded out of its historical boundaries after the 1950s. Ayam Brand is a brand leader in specific Asian markets such as Malaysia, Singapore, Brunei, Thailand, Indonesia and Hong Kong for mass market products such as sardines, tuna, coconut or baked beans, while Ayam is a brand for cooking ingredients in Asian cuisine markets such as Australia, New Zealand, France, and the United Kingdom.<ref name=Douvert2013>{{cite book |last1=Dovert |first1=Stéphane |title=Malaisie-France |date=2013 |publisher=Institut Terjemahan & Buku Malaysia |isbn=9789674302641 |url=https://www.google.co.id/books/edition/Malaisie_France/pttHngEACAAJ?hl=en |access-date=4 June 2021 |language=fr}}</ref> +In 1954, the company was bought over by the Denis Frères Group of Companies.<ref>Commerce et colonisation en Indochine (1860-1945): Les maisons de commerce françaises, un siècle d'aventure humaine Les Indes Savantes {{ISBN|2-84654-063-2}}<!-- Bot generated title --></ref><ref>The French in Singapore (1819-today), Edition Didier Millet Pte Ltd (2011) {{ISBN|978-981-4260-44-2}}</ref> The name of the founder can still be found in some distribution company names: A.Clouet & Co. (KL) Sdn. Bhd. for Malaysia, Clouet Trading Pte. Ltd. for Singapore or A. Clouet (Australia) Pty. Ltd. for Australia – New Zealand. The sole owner of Ayam Brand is a company called Ayam S.A.R.L. ==References== @@ -45,4 +42,5 @@ * [http://www.ayambrand.com/ Official website] +{{portalbar|Singapore|Companies}} [[Category:Canned food]] [[Category:Food and drink companies established in 1892]] '