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[ 0 => '{{short description|American pharmacist, and the founder of the company, PepsiCo.}}', 1 => '{{infobox person', 2 => '| image = Caleb Davis Bradham.jpg', 3 => '| caption= Bradham c. 1900', 4 => '| name = Caleb Bradham', 5 => '| birth_name= Caleb Davis Bradham', 6 => '| birth_place = [[Chinquapin, North Carolina]], U.S.', 7 => '| birth_date = {{Birth date|1867|05|27}}', 8 => '| death_place = [[New Bern, North Carolina]], U.S.', 9 => '| death_date = {{Death date and age|1934|2|19|1867|05|27}}', 10 => '| education = [[University of North Carolina at Chapel Hill]], [[University of Maryland School of Medicine]] ', 11 => '| occupation = {{hlist|Pharmacist|inventor|company founder}} ', 12 => '|known_for =Inventor of [[Pepsi]] and [[Pepsi-Cola Company]]', 13 => '}} ', 14 => ''''Caleb Davis Bradham''' (May 27, 1867 – February 19, 1934) was an [[Americans|American]] [[pharmacist]], best known as the inventor of soft drink [[Pepsi]].', 15 => '', 16 => '==Early life and ancestry==', 17 => 'Bradham was born Caleb Davis Bradham on May 27, 1867 in [[Chinquapin, North Carolina]] to George Washington Bradham, and Julia McCann Bradham. Bradham was of [[English people|English]] and [[Scots-Irish Americans|Scots-Irish]] descent.<ref>{{Cite web|url=http://www.ncpedia.org/biography/bradham-caleb-davis|title=Bradham, Caleb Davis {{!}} NCpedia|website=www.ncpedia.org|language=en|access-date=2017-04-12}}</ref>', 18 => '', 19 => '==Biography==', 20 => 'He graduated from the [[University of North Carolina at Chapel Hill]] where he was a member of the [[Dialectic and Philanthropic Societies|Philanthropic Society]], and attended the [[University of Maryland School of Medicine]].', 21 => '', 22 => 'Circa 1890, he dropped out of the University of Maryland School of Medicine, owing to his father's business going bankrupt. After returning to North Carolina, he was a public school teacher for about a year, and soon thereafter opened a drug store in [[New Bern, North Carolina|New Bern]] named the "Bradham Drug Company" that, like many other drug stores of the time, also housed a soda fountain. Middle Street and Pollock Street in downtown New Bern, is where Bradham, in 1893, invented the recipe—a blend of [[kola nut]] extract, [[vanilla]], and "rare oils"—for what was initially known as "Brad's Drink," but on August 28, 1898 was renamed Pepsi-Cola.<ref name=store>[http://www.pepsistore.com/history.asp The History of the Birthplace of Pepsi-Cola] {{Webarchive|url=https://web.archive.org/web/20181004163206/http://www.pepsistore.com/history.asp |date=2018-10-04 }}. Pepsistore.com. Retrieved on 2012-08-28.</ref> Bradham named his drink after a combination of the terms “[[pepsin]]” and “[[cola]],” as he believed that his drink aided digestion much like the pepsin enzyme does, even though it was not used as an ingredient. His assistant James Henry King was the first to taste the new drink.', 23 => '', 24 => 'On December 24, 1902, the [[Pepsi-Cola Company]] was [[Incorporation (business)|incorporated]] in North Carolina, with Bradham as the president, and on June 16, 1903 the first Pepsi-Cola [[trademark]] was registered. Also in 1903, he moved his Pepsi-Cola production out of his drug store and into a rented building nearby. In 1905, Bradham began selling Pepsi-Cola in six-ounce bottles (up until this time he sold Pepsi-Cola as a syrup only), and awarded two franchises to North Carolina bottlers.', 25 => '', 26 => 'On January 4, 1901, Bradham married Charity Credle in New Bern, North Carolina. He owned the [[Slover-Bradham House]] from 1908 to 1934.<ref name=nrhpinv>{{Cite web |author=Survey Planning Unit Staff |title=Slover-Bradham House |work=National Register of Historic Places - Nomination and Inventory |date=May 1972 |url=https://files.nc.gov/ncdcr/nr/CV0033.pdf |publisher=North Carolina State Historic Preservation Office |access-date=2014-08-01}}</ref> The house was listed on the [[National Register of Historic Places]] in 1973.<ref name="nris">{{NRISref|version=2010a}}</ref>', 27 => '', 28 => 'In addition to running his drug store, he served as the president of the People's Bank of New Bern, and was a chairman of the Craven County Board of Commissioners. At one point he was even suggested as a candidate for governor of North Carolina. He also served as an officer in the naval reserve for 25 years; he was named a lieutenant in the [[North Carolina Naval Militia]], was promoted to commander in 1904, and to captain in 1913. He retired as a rear admiral. Additionally, in 1914 he was appointed by [[Secretary of the Navy]] [[Josephus Daniels]] to the General Naval Militia Board.<ref>[https://www.findagrave.com/memorial/1803 Caleb D. Bradham's memorial]</ref>', 29 => '', 30 => 'At the peak of success, Bradham had authorized Pepsi-Cola franchises in over 24 states; however, on May 31, 1923, Bradham and his Pepsi-Cola Company declared bankruptcy. The major factor for Bradham's business failure was the price of [[sugar]] immediately following [[World War I]], when prices went up to 28 cents per pound (it was three cents per pound pre-war), and Bradham had purchased a large amount of sugar at that price but the price of sugar nosedived soon after he purchased it. The assets of his company were sold to the Craven Holding Company for $30,000.<ref>{{Cite web |url=https://www.pepsistore.com/history.asp |title=Archived copy |access-date=2020-03-13 |archive-date=2019-06-05 |archive-url=https://web.archive.org/web/20190605212630/https://www.pepsistore.com/history.asp |url-status=dead }}</ref> After declaring bankruptcy, Bradham returned to operating his drug store. He died in February 19, 1934 at [[New Bern, North Carolina|New Bern]], [[Craven County, North Carolina]].', 31 => '', 32 => '== References ==', 33 => '{{Reflist}}', 34 => '', 35 => '==External links==', 36 => '{{Commons category|Caleb Bradham}}', 37 => '*[http://www.pepsistore.com The Birthplace of Pepsi-Cola]', 38 => '*{{Find a Grave|1803}}', 39 => '*[https://web.archive.org/web/20060511132313/http://www.newbern.com/history/oldphoto/javashow.htm New Bern Antique Postcard Slideshow]', 40 => '*[http://www.Pepsico.com Pepsi website]', 41 => '', 42 => '{{PepsiCo}}', 43 => '{{Authority control}}', 44 => '', 45 => '{{DEFAULTSORT:Bradham, Caleb}}', 46 => '[[Category:1867 births]]', 47 => '[[Category:1934 deaths]]', 48 => '[[Category:American pharmacists]]', 49 => '[[Category:American Presbyterians]]', 50 => '[[Category:PepsiCo people]]', 51 => '[[Category:Drink company founders]]', 52 => '[[Category:University of North Carolina at Chapel Hill alumni]]', 53 => '[[Category:People from Duplin County, North Carolina]]', 54 => '[[Category:People from New Bern, North Carolina]]', 55 => '[[Category:Businesspeople from North Carolina]]', 56 => '[[Category:American food company founders]]', 57 => '[[Category:American inventors]]' ]