Examine individual changes
This page allows you to examine the variables generated by the Edit Filter for an individual change.
Variables generated for this change
| Variable | Value |
|---|---|
Edit count of the user (user_editcount) | null |
Name of the user account (user_name) | '2603:8000:9900:A204:BFC9:63A8:F6E4:9874' |
Type of the user account (user_type) | 'ip' |
Time email address was confirmed (user_emailconfirm) | null |
Age of the user account (user_age) | 0 |
Groups (including implicit) the user is in (user_groups) | [
0 => '*'
] |
Whether or not a user is editing through the mobile interface (user_mobile) | true |
Global edit count of the user (global_user_editcount) | 0 |
Whether the user is editing from mobile app (user_app) | false |
Page ID (page_id) | 906265 |
Page namespace (page_namespace) | 0 |
Page title without namespace (page_title) | 'Pepsi Max' |
Full page title (page_prefixedtitle) | 'Pepsi Max' |
Edit protection level of the page (page_restrictions_edit) | [] |
Last ten users to contribute to the page (page_recent_contributors) | [
0 => 'Gorrrillla5',
1 => 'Hamtechperson',
2 => '120.151.255.46',
3 => 'The wub',
4 => 'WikiCleanerBot',
5 => '82.192.183.194',
6 => 'Muhammad Avdol',
7 => 'Basti4D',
8 => '84.214.91.92',
9 => 'LTPHarry'
] |
Page age in seconds (page_age) | 630818249 |
Action (action) | 'edit' |
Edit summary/reason (summary) | 'Readded formerly a deleted information regarding US product positioning' |
Time since last page edit in seconds (page_last_edit_age) | 1053900 |
Old content model (old_content_model) | 'wikitext' |
New content model (new_content_model) | 'wikitext' |
Old page wikitext, before the edit (old_wikitext) | '{{Short description|Sugar-free cola}}
{{about|the beverage available outside North America|the North American beverage|Pepsi Zero Sugar|the roller coaster|Pepsi Max Big One}}
{{More citations needed|date=January 2008}}
{{Infobox brand
| name = Pepsi Max
| logo = Pepsi Max Text logo.svg
| image = Pepsi_Max_can.png
| caption = 2l Bottle of Pepsi Max with current logo and design
| producttype = [[diet soda|Diet]] [[cola]]
| currentowner = [[PepsiCo]]
| producedby =
| country = International
| introduced = {{start date and age|1993|4|5}}
| discontinued =
| related = [[Pepsi ONE]], [[Diet Pepsi]]
| markets =
| previousowners =
| trademarkregistrations =
| ambassadors =
| tagline ="Maximum Taste, No Sugar"
| module = <!-- or: misc -->
| module1 = <!-- or: misc1 -->
| footnotes =
| logo_size =140
}}'''Pepsi Max''' (also known as '''[[Pepsi Zero Sugar]]''' and '''Pepsi Black''' in some countries) is a low-[[calorie]], sugar-free [[cola]], marketed by [[PepsiCo]] as an alternative to [[Pepsi]] and [[Diet Pepsi]], except for [[Norway]], where it is the main Pepsi flavor. Pepsi Max is available primarily in Asian, European and Australia/New Zealand markets. While Pepsi Max was released in April 1993, it did not become available in the United States until 2007.
A drink with the same name but different formulation (containing ginseng and higher quantities of caffeine) was sold in the United States until it was renamed "[[Pepsi Zero Sugar]]" in late 2016.
==History==
[[File:Pepsi Black Lime and Original flavor.jpg|thumb|left|Pepsi Black limited edition Lime and Original Flavor (Middle East)]]
Pepsi Max debuted in Australia, the United Kingdom, and Italy on April 5, 1993. The rollout was expanded to Ireland the following September, and to France, Greece, Spain, Portugal, and the Netherlands the following December. By the end of 1994, Pepsi Max was sold in approximately twenty countries. By the end of 1995, that figure had more than doubled. The product remained unavailable in the United States until 2006 (the US, PepsiCo's home market, and the largest consumer of carbonated [[soft drink]]s), where one of its principal ingredients had not yet been approved by the [[Food and Drug Administration]].<ref>{{cite book |last1=Stoddard |first1=Bob |title=Pepsi. 100 Years |date=1997 |publisher=General Publishing Group |isbn=9781575440262}}</ref> The ingredient—[[acesulfame potassium]]—is combined with [[aspartame]] to provide the beverage's sweetness,<ref>{{cite web |title=Best New Products of 2007 |url=https://www.bevindustry.com/articles/81959-best-new-products-of-2007 |website=Beverage Industry |publisher=BNP Media |access-date=2024-07-22}}</ref> whereas some other diet colas are sweetened by aspartame alone.
In early-2005, Pepsi Max Twist (with added [[lemon]]-[[Lime (fruit)|lime]] flavour) joined the [[United Kingdom|UK]] and Australian product line. In autumn 2005, "Pepsi Max Punch" was marketed in the UK for the festive season. Containing ginger and cinnamon, the product was similar in flavour to [[Pepsi Holiday Spice]], a sugar-sweetened variety of Pepsi that was marketed in the US one year earlier. In late-2005 and early-2006, a coffee-flavoured variety was introduced in France, Finland, Ireland, Norway, and the UK. Known as "Pepsi Max Cappuccino" ("Pepsi Max Coffee Cino" in the UK), the product was prefigured by the similar [[Pepsi Kona]] (briefly [[test market|test-marketed]] in the US in 1996) and [[Pepsi Tarik]], available in [[Malaysia]] since 2005.
[[File:Pepsi 500ml Bottle, UK.jpeg|thumb|150px|Standard 500 ml Pepsi Max bottle from the UK]]Pepsi Max was introduced to South Korea, Bulgaria, and the Philippines in 2006, as well as being reintroduced into Argentina in the spring of 2006 after being phased out after its launch in 1994. As well as this, Pepsi Max was introduced into Brazil, Egypt, Jordan, Lebanon, Turkey and the United Arab Emirates during early 2007.
[[File:Pepsi Max bottles.JPG|thumb|left|Small 0.33 liter Pepsi Max bottles]]
In October 2008, Pepsi announced it would be redesigning its logo and re-branding many of its products. [[Pepsi]], [[Diet Pepsi]], and Pepsi Max all use lower-case fonts for name brands, [[Mountain Dew]] was renamed "Mtn Dew", and Diet Pepsi Max was re-branded as Pepsi Max. The brand's [[Pepsi Globe|blue and red globe trademark]] became a series of "smiles", with the central white band arcing at different angles depending on the product. The new imagery is being used. In the case of Pepsi Max, besides renaming of the drink its international name, the logo has a large "smile" likely to emphasize the North American drink's "Wake up people!" advertising campaign, and also uses [[black]] in the bottom half of the globe as opposed to the more standard [[royal blue]]. The new lower-case font used on Pepsi's products is reminiscent of the font used in Diet Pepsi's logo from the 1960s to the mid-1980s. The website for the "Wake up people!" campaign now redirects to the [[Pepsi Refresh Project]]. It is expected that the version of Pepsi Max outside North America will adopt the new logo used by its US–Canada counterpart; this has now occurred in Australia. In the UK, the cans now have the "Pepsi" text and the new Pepsi globe (with the normal Pepsi "smile" and the blue bottom half, as opposed to the black half used in the US) but the "Max" is in the previous style.
[[File:New Pepsi Max branding.jpg|thumb|Can of Pepsi Max]]
A Pepsi Max Lime version was released in the United States in February 2010 under the name "Pepsi Max Cease Fire" It was introduced in the UK in late-2011. It was cross-promoted with a new flavor series of [[Doritos]] chips called "3rd Degree Burn". In July 2010, Pepsi began to move its North American branding for Pepsi Max to match its global branding. It now carries a Max typography similar to that used worldwide, and rolled out a new slogan: "Zero Calories. Maximum Pepsi Taste". Its formula has not changed. In May 2011, Pepsi introduced the drink to Spain. In 2016, the drink was introduced to Venezuela. In 2017 Pepsi Max was launched in Costa Rica.<ref>{{cite web|url= https://adondeirhoy.com/noticias/pepsi-max|title=Lanzamiento Pepsi Max en Costa Rica|date=20 November 2017|publisher=Adondeirhoy.com}}</ref>
In 2013, Pepsi Max collaborated with English magician Steven Frayne, also known as [[Dynamo (magician)|Dynamo]], as part of their 'Live for Now' campaign which was launched the previous year. As part of a launch event, Dynamo was seen in London hanging from the side of a number 543 double-decker bus on its journey along Millbank, past the Houses of Parliament and across Westminster Bridge, while hundreds of passers by watched.<ref>{{Cite web|url=https://metro.co.uk/2013/06/27/revealed-the-secrets-behind-magician-dynamos-london-bus-levitation-trick-3859172/|title=Revealed: Secrets behind Dynamo bus trick|date=2013-06-27|website=Metro|language=en-US|access-date=2019-06-12}}</ref><ref>{{Cite news|url=https://www.theguardian.com/uk/2013/jun/24/dynamo-levitate-london-bus|title=Dynamo 'levitates' beside London bus - but how does he do it?|last=Haynes|first=Jonathan|date=2013-06-24|work=The Guardian|access-date=2019-06-12|language=en-GB|issn=0261-3077}}</ref> The partnership also saw Dynamo appear in an on-pack promotion on cans and bottles of Pepsi Max during July and August, and secured 19 million unique impressions and 7 million total video views on social media.<ref>{{Cite web|url=https://www.campaignlive.co.uk/article/dynamo-performs-bus-levitation-magic-pepsi-max/1188075|title=Dynamo performs bus levitation magic for Pepsi Max|publisher=www.campaignlive.co.uk|access-date=2019-06-12}}</ref>
In 2017, the drink was reintroduced in Belarus, the Czech Republic, Greece, Hungary, India, Slovakia, Slovenia and Ukraine as Pepsi Black. As of 2017 it is available as Pepsi Max in Albania, Australia, Austria, Belgium, Bosnia and Herzegovina, China, Croatia, Denmark, Estonia, Finland, France, Germany, Italy, Iceland, Ireland, Liechtenstein, Luxembourg, Macedonia, Moldova, Montenegro, the Netherlands, New Zealand, Norway, the Philippines, Poland, Portugal, Romania, Russia, Serbia, Spain, Sweden, Switzerland, Thailand, Turkey, the United Kingdom and Venezuela.
==Product positioning==
Recent{{when|date=August 2023}} UK/Australia Pepsi Max television advertisements (as well as in several European countries) have featured the taglines "Maximum taste, no sugar" and "Don't worry, there's no sugar." Some have incorporated [[extreme sport]]s, as well as video games such as ''[[Motocross Mania]]'', in an attempt to appeal to young men (in contrast to other diet cola drinks, which tend to target young women). The British advertising campaign involved retouched versions of the American "Do the Dew" commercials for [[Mountain Dew]] (a variant of which is sold in the UK), rebranded as "Live life to the Max".
[[Coca-Cola Zero Sugar|Coca-Cola Zero]], a sugar-free cola from [[The Coca-Cola Company]], is marketed in a similar manner. In the UK, some Coke Zero advertising alluded to Pepsi Max, leading to a counter-campaign by Pepsi extolling the virtues of the concept of "maximum" over that of "zero".<ref>{{cite web | last=Leow | first=Mikelle | title=Pepsi Ad Mischievously Pokes Fun At Diet Coke Without Dropping Names | website=TAXI (website) | date=2018-04-26 | url=https://designtaxi.com/news/399398/Pepsi-Ad-Mischievously-Pokes-Fun-At-Diet-Coke-Without-Dropping-Names/ | access-date=2019-08-22}}</ref><ref>{{cite web |date=2019-08-12 |title=Pepsi MAX on Twitter |url=https://twitter.com/PepsiMaxUK/status/983268284597334016 |access-date=2019-08-22 |publisher=Twitter}}</ref><ref>{{cite book | last1=Penco | first1=C. | last2=Domaneschi | first2=F. | title=Come non detto: Usi e abusi dei sottintesi | publisher=Editori Laterza | series=i Robinson / Letture | year=2016 | isbn=978-88-581-2430-7 | url=https://books.google.com/books?id=zpiODAAAQBAJ&pg=PA83 | language=it | access-date=2019-08-22 | page=83}}</ref>
===Variants===
The Pepsi Max brand has seen many flavor variants and varieties across the world where the drink is marketed.
===Pepsi Max===
{{More citations needed section|date=October 2015}}
{| class="wikitable"
!width=12%| Name !! Launched !! Flavour !! Regions where it is sold || Additional Notes
|-
| Pepsi Max Lemon
| style="text-align:center;"| 2004
| [[Lemon]]
| Belgium<br>Norway<br>Sweden<br>The Netherlands<br>Germany<br>Australia
| Was first sold in Belgium as '''Pepsi Max Cool Lemon''' before it was renamed in 2017.
|-
| Pepsi Max Lemon and Lime Twist
| style="text-align:center;"| 2005
| [[Lemon]]/[[Lime (fruit)|Lime]]
| United Kingdom<br>France<br>Argentina<br>Brazil<br>Poland<br>Turkey
| Was sold in France as '''Pepsi Max Citron Citron Vert'''.
|-
| Pepsi Max Punch
| style="text-align:center;"| 2005
| [[Ginger]] and [[Cinnamon]]
| United Kingdom
| Sold as a limited edition during the 2005 Christmas Season. It is similar to the North American [[Pepsi Holiday Spice]] which was sold the year before and the year after.
|-
| Pepsi Max Gold
| style="text-align:center;"| 2006
| [[Ginger]]
| Finland
| Sold as a limited edition alongside the regular Pepsi Gold for the 2006 FIFA World Cup.
|-
| Pepsi Max Coffee Cino
| style="text-align:center;"| 2006
| [[Cappuccino]]/[[Coffee]]
| United Kingdom<ref>{{cite magazine|author=Mark Choueke |url=http://www.marketingweek.co.uk/news/supermarkets-poised-to-axe-pepsi-coffee-flavoured-cola/2053225.article |title=Supermarkets poised to axe Pepsi coffee-flavoured cola |magazine=Marketing Week |access-date=2010-06-01}}</ref><br>France<br>Portugal
| Sold in France and Portugal as '''Pepsi Max Cappuccino'''.
|-
| Pepsi Max Chill
| style="text-align:center;"| 2007
| [[Apple]]
| Sweden<br>Finland
| Sold as a limited edition in both countries in the Summer of 2007.
|-
| Pepsi Max Mojo
| style="text-align:center;"| 2008
| [[Mojito]] [[Lime (fruit)|Lime]]/[[Lamiaceae|Mint]]
| Finland<br>Denmark
| Was sold as a limited edition in 2008 in the former, and in 2009 in the latter under the name '''Pepsi Max Mojito'''.
|-
| Pepsi Max Energy
| style="text-align:center;"| 2008
| [[Cola]] with 66% more [[caffeine]]
| Germany
| Was sold as a limited edition in 2008.
|-
| Pepsi Max Wild Side
| style="text-align:center;"| 2010
| Wild [[Baobab]]
| Sweden
| Was sold as a limited edition in 2010.
|-
| Pepsi Max Lime
| style="text-align:center;"| 2011
| [[Lime (fruit)|Lime]]
| Australia<br>United Kingdom<br>France<br>Lebanon<br>Finland<br>Sweden<br>Norway<br>Denmark<br>Iceland<br>Hungary<br>Romania<br>Poland<br>Serbia<br>Czech Republic<br>China<br>Poland, Portugal<br>Serbia<br>Spain
| Was first sold as '''Pepsi Max Cease Fire''' and '''Pepsi Max Citrus Freeze''' in Australia/New Zealand and the United Kingdom respectively in 2011 as part of a promotion with [[Doritos]] corn chips before being re-released in 2016 (as a limited edition) and 2021 respectively. Sold as '''Pepsi Black Lime''' in some countries
|-
| Pepsi Max Cherry
| style="text-align:center;"| 2011
| [[Cherry]]
| United Kingdom<br>France<ref>{{cite web |url= http://www.rayon-boissons.com/Nouveaux-Produits/Pepsi-Max-a-son-cherry-29039 |language= fr |title= Pepsi Max a son cherry |trans-title= Pepsi Max has cherry |date= April 1, 2014 |publisher=Rayon Bouissons |access-date= January 10, 2016}}</ref><br>Netherlands<br>Denmark
Romania<br>Norway<br>Finland<br>Iceland<br>Germany<br>Russia
| Was first released in the United Kingdom in June 2011 only at [[Asda]] stores in 2 liter bottles, and gained a wide release in 2012.
|-
| Pepsi Max Ginger
| style="text-align:center;"|2017
| [[Ginger]]
| United Kingdom<br>Lebanon<br>Russia<br>Norway<br>Finland<br>The Netherlands<br>Denmark<br>Sweden<br>Germany
|
|-
| Pepsi Max Vanilla
| style="text-align:center;"|2018
| [[Vanilla]]
| Australia<br>New Zealand<br>Poland<br>Germany<ref>https://pepsi.de/produkte/pepsi-max-vanilla</ref>
| Sold as '''Pepsi Black Vanilla''' in some countries
|-
| Pepsi Max Raspberry
| style="text-align:center;"|2018
| [[Raspberry]]
| Australia<br>New Zealand<br>United Kingdom<br>Turkey<ref>{{cite web | url=http://www.fmcgturkiye.net/2020/05/06/ahududu-tadi-sevenler-icin-yeni-pepsi-raspberry/ | title=Ahududu tadı sevenler için Yeni Pepsi Raspberry! }}</ref><br>Sweden<br>France
Romania<br>Russia<br>Taiwan<br>United Arab Emirates
|Sold as '''Pepsi Black Raspberry''' in some countries
|-
| Pepsi Max Creaming Soda
| style="text-align:center;"| 2019
| [[Cream Soda]]
| Australia
|
|-
| Pepsi Max Mango
| style="text-align:center;"| 2020
| [[Mango]]
| Australia<br>Hungary<br>Poland<br>Czech Republic<br>Serbia<br>Finland<br>Sweden<br>Denmark
Norway<br>Turkey<br>United Kingdom
| Sold as '''Pepsi Black Mango''' in some countries
|-
| Pepsi Max No Caffeine
| style="text-align:center;"| 2020
| [[Cola]] without [[Caffeine]]
| United Kingdom<br>Finland
|
|-
| Pepsi Max Pineapple
| style="text-align:center;"| 2020
|[[Pineapple]]
| Hungary<br>Poland<br>Czech Republic
Romania<br>Serbia<br>Sweden<br>Australia
|
|-
| Pepsi Max Electric
| style="text-align:center;"| 2024
| [[Citrus]] (blue coloured)
| Denmark<ref>https://royal4you.com/dk_da/pepsi-max-blue-50-pet-45-24-50-000000000000030153</ref><br>Norway<ref>https://www.ringnes.no/produkter/pepsi/pepsi-max-electric-blue/?CKey=</ref><br>Sweden<ref>https://www.carlsbergkonsumentservice.se/org/carlsberg-sv/d/pepsi-electic/</ref><br>United Kingdom<ref>https://www.britvic.com/our-news/performance/pepsi-set-to-super-charge-soft-drinks-with-bold-electric-blue-cola/</ref>
| Sold in the United Kingdom as a year-long limited edition under the name '''Pepsi Electric'''. It is similar to [[Pepsi Blue]].
|}
In early 2005, the North American drink Pepsi ONE was revised, with [[Splenda]] brand [[sucralose]] replacing the aspartame ingredient.
==Canadian formulation==
Beginning in early 1994, an entirely different Pepsi Max was marketed in Canada. Now regarded as a precursor to [[Pepsi Edge]], it was sweetened with a combination of aspartame and [[high fructose corn syrup]]. As a result, it contained two-thirds fewer calories than full-sugar colas (including regular Pepsi), but more calories than conventional diet/light colas (or the version of Pepsi Max sold elsewhere). The Canadian product was discontinued in 2002; the [[Diet Pepsi Max]] product introduced in 2008 has no direct relationship to the earlier formulation.
==See also==
* [[List of Pepsi variations]]
==References==
{{reflist}}
==Further reading==
* Kotabe, M. and Helsen, K. ''Global Marketing Management'', John Wiley & Sons, 2004. {{ISBN|0-471-23062-6}}.iPhone 15 Pepsi Max
==External links==
{{commons category}}
* {{Official website}}
{{PepsiCo}}
{{Varieties of Pepsi}}
{{Diet sodas}}
[[Category:Caffeinated soft drinks]]
[[Category:Diet drinks]]
[[Category:PepsiCo cola brands]]
[[Category:Products introduced in 1993]]' |
New page wikitext, after the edit (new_wikitext) | '{{about|the beverage available outside North America|the North American beverage|Pepsi Zero Sugar|the roller coaster|Pepsi Max Big One}}
{{Refimprove|date=January 2008}}
{{Infobox Beverage
|name=Pepsi Max
|logo= Pepsi-Max-logo.png
|image=[[File:Pepsi_Black_bottle.png]]
|caption=Current bottle of ''Pepsi Black''
|type=[[Diet soda|Diet]] [[cola]]
|manufacturer=[[PepsiCo]]
|origin=[[Ukraine]], [[United Kingdom]], [[Italy]], [[Turkey]]
|introduced=1993
|related=[[Pepsi ONE]], [[Diet Pepsi]]
|Sponsors= Maxwell J. Davis
|variants=Pepsi Max Cappuccino, Pepsi Max Twist, Pepsi Max Punch, Pepsi Max Cherry, Pepsi Max Ginger and Pepsi Max Vanilla.
}}
'''Pepsi Max''' (also known as '''Pepsi Black''' in some countries) is a low-[[calorie]], [[sugar]]-free [[cola]], marketed by [[PepsiCo]] as an alternative to their drinks [[Pepsi]] and [[Diet Pepsi]]. It is sold primarily in [[Europe]]an and [[Asia]]n markets.
A drink with the same name but different formulation (containing ginseng and higher quantities of caffeine) was sold in the United States until it was renamed "[[Pepsi Zero Sugar]]" in late 2016.
==History==
[[File:Pepsi 500ml Bottle, UK.jpeg|thumb|250px|Standard 500ml Pepsi Max bottle from the [[United Kingdom|UK]].]]
Pepsi Max debuted in [[Australia]], [[United Kingdom]] and [[Italy]] in April 1993. The rollout was expanded to [[Republic of Ireland|Ireland]] the following September, and to [[France]], [[Greece]], [[Spain]], [[Portugal]] the [[Netherlands]] the following December. By the end of 1994, Pepsi Max was sold in approximately twenty countries. By the end of 1995, that figure had more than doubled. The product remained unavailable in the [[United States]] until 2006 (the U.S. is PepsiCo's native market, and the largest consumer of carbonated [[soft drink]]s), where one of its principal ingredients had not yet been approved by the [[Food and Drug Administration]]. The ingredient in question—[[acesulfame potassium]]—is combined with [[aspartame]] to provide the beverage's sweetness, whereas some other diet colas are sweetened by aspartame alone.
It's one of the most well known drinks in the world.
On 28 May 1994, [[England]]'s [[Blackpool Pleasure Beach]] amusement park opened the [[Pepsi Max Big One]] steel [[roller coaster]]. At the time, the Pepsi-sponsored attraction was the world's tallest and fastest roller coaster. Both records subsequently were broken elsewhere, but to this date, it still remains the tallest roller coaster in the [[United Kingdom]], and one of the tallest and longest coasters in [[Europe]].
In early 2005, Pepsi Max Twist (with added [[lemon]]-[[Lime (fruit)|lime]] flavour) joined the [[United Kingdom|UK]] and Australian product line. In autumn 2005, Pepsi Max Punch was marketed in the UK for the festive season. Containing ginger and cinnamon, the product was similar in flavour to [[Pepsi Holiday Spice]], a sugar-sweetened variety of Pepsi that was marketed in the U.S. one year earlier. In late 2005 and early 2006, a coffee-flavoured variety was introduced in France, [[Finland]], Ireland, [[Norway]] and the UK. Known as ''Pepsi Max Cappuccino'' (''Pepsi Max Coffee Cino'' in the UK), the product is predated by the similar [[Pepsi Kona]] (briefly [[test market|test-marketed]] in the U.S. in 1996) and [[Pepsi Tarik]] (available in [[Malaysia]] since 2005).
Pepsi Max was introduced into [[South Korea]], [[Bulgaria]] and the [[Philippines]] during 2006, as well as being reintroduced into [[Argentina]] in the spring of 2006 after being phased out after its launch in 1994. As well as this, Pepsi Max was introduced into [[Brazil]], [[Egypt]], [[Jordan]], [[Lebanon]] and the [[United Arab Emirates|UAE]] during early 2007.
In October 2008, Pepsi announced they would be redesigning their logo and re-branding many of their products. [[Pepsi]], [[Diet Pepsi]] and Pepsi Max all use lower-case fonts for name brands, [[Mountain Dew]] was renamed "Mtn Dew," and Diet Pepsi Max was re-branded as Pepsi Max. The brand's [[Pepsi Globe|blue and red globe trademark]] became a series of "smiles," with the central white band arcing at different angles depending on the product. The new imagery has started to be used. In the case of Pepsi Max, besides the renaming of the drink to its international name, the logo has a large "smile" likely to emphasize the North American drink's "Wake up people!" advertising campaign, and also uses [[black]] in the bottom half of the globe as opposed to the more standard [[royal blue]]. The new lower-case font used on Pepsi's products are reminiscent of the font used in Diet Pepsi's logo from the 1960s to the mid-1980s. The website for the "Wake up people!" campaign now redirects to the [[Pepsi Refresh Project]]. It is expected that the version of Pepsi Max outside North America will adopt the new logo used by its U.S. / Canada counterpart; this has now occurred in Australia. In the UK, the cans now have the 'pepsi' text and the new Pepsi globe (with the normal pepsi 'smile' and the blue bottom half, as opposed to the black half used in the US) but the 'Max' is in the previous style.
A Pepsi Max Lime version was released in the United States in February 2010 under the name "Pepsi Max Cease Fire". (which later introduced into the UK in late 2011) It was cross-promoted with a new flavor series of [[Doritos]] chips called "3rd Degree Burn". In July 2010, Pepsi began to move its North American branding for Pepsi Max to match its global branding. It now carries a Max typography similar to what is used worldwide, and rolled out a new slogan: "Zero Calories. Maximum Pepsi Taste." Its formula has not been changed. In May 2011, Pepsi introduced the drink to Spain.
In 2012 The soft drink was promoted in the popular "<nowiki>[[Uncle Drew]]</nowiki>" commercials, featuring <nowiki>[[National Basketball Association]]</nowiki> (NBA) star <nowiki>[[Kyrie Irving]]</nowiki> with tagline. "GET BUCKETS"
In 2016, the drink was introduced to Venezuela. In 2017 Pepsi Max was launched in Costa Rica<ref>{{cite web|url= https://adondeirhoy.com/noticias/pepsi-max|title=Lanzamiento Pepsi Max en Costa Rica|date=20 November 2017|publisher=Adondeirhoy.com}}</ref>
In 2017, the drink was reintroduced in [[Belarus]], [[Croatia]], the [[Czech Republic]], [[Greece]], [[Hungary]], [[India]], [[Slovakia]], [[Slovenia]], [[Turkey]] and [[Ukraine]] as Pepsi Black. As of 2017 it is available as Pepsi Max in [[Albania]], [[Australia]], [[Austria]], [[Belgium]], [[Bosnia and Herzegovina]], [[China]], [[Denmark]], [[Finland]], [[France]], [[Germany]], [[Italy]], [[Ireland]], [[Liechtenstein]], [[Luxembourg]], [[Republic of Macedonia|Macedonia]], [[Moldova]], [[Montenegro]], the [[Netherlands]], [[New Zealand]], [[Norway]], the [[Philippines]], [[Poland]], [[Portugal]], [[Romania]], [[Russia]], [[Serbia]], [[Spain]], [[Sweden]], [[Switzerland]], [[Thailand]], the [[United Kingdom]] and [[Venezuela]].
==Product positioning==
Recent UK/Australia Pepsi Max television advertisements have featured the taglines "Maximum taste, no sugar" and "Don't worry, there's no sugar." Some have incorporated [[extreme sport]]s and video games such as [[Motocross Mania]] in an attempt to appeal to young men (in contrast to other diet cola drinks, which tend to target young women). The British advertising campaign involved retouched versions of the American "Do the Dew" commercials for [[Mountain Dew]] (A variant of which is sold in the UK ), rebranded as "Live life to the Max".
[[File:Zero to Max.jpg|thumb|250px|"Zero to Max" campaign poster advertising Pepsi Max on the [[London Underground]]]]
[[Coca-Cola Zero]], a sugar-free cola from [[the Coca-Cola Company]], is marketed in a similar manner. In the UK some Coke Zero advertising alluded to Pepsi Max, leading to a robust counter-campaign by Pepsi directly extolling the virtues of the concept of "maximum" over that of "zero."
{| class="wikitable"
|-
!Name
!Definition
|-
|Lemon and Lime Twist
|Pepsi Max with a Lemon and Lime flavor. It was sold in the United Kingdom and Argentina for a time and was sold in France under the name ''Pepsi Max Citron Citron Vert''.
|-
|Cease Fire
|Pepsi Max with a Lime flavor. sold in North America during 2010, and Australia in 2011 which was cross-promoted with limited edition Degree Burn flavors of [[Doritos]]. It was later sold in the UK as ''Pepsi Max Citrus Freeze'' in 2011, being promoted with Jalapeño Fire Doritos as a part of a promotion. It was later re-released as a permanent flavor in Australia as Pepsi Max Lime, and was later released in France under the same name.
|-
|Punch
|Pepsi Max with a Ginger and Cinnamon flavor. It was sold in the UK during Christmas 2005 and is similar to the North American [[Pepsi Holiday Spice]] which was sold the year before and the year after.
|-
|[[Cappuccino|Coffee Cino]]
|Pepsi Max with a Coffee flavor. It was sold for a short time in some European countries.
|-
|Cool Lemon
|Pepsi Max with a Lemon flavor. It is currently being sold in The Netherlands and Belgium.
|-
|Chill
|Pepsi Max with an Apple flavor. It was sold in Sweden and Finland as a limited edition in the summer of 2007.
|-
|Mojo
|Pepsi Max with a Mint and lime flavor. It was sold in Finland as a limited edition in 2008 and was also sold in Denmark until August 2009 under the name ''Pepsi Max Mojito''.
|-
|Cherry
|Pepsi Max with a Cherry flavor. It was first sold in the UK in 2011 and has since become available in Germany, Norway, Denmark, Finland and the Netherlands. It was also released as Pepsi Max Cherry Blast in the United States in 2015.
|-
|Ginger
|Pepsi Max with ginger flavor. Released in the UK, Sweden, Finland, Germany and Denmark in 2017.
|-
|Vanilla
|Pepsi Max with a vanilla flavor. It was first sold in Australia in 2017, and New Zealand in 2018.
|}
In early 2005, the North American drink Pepsi ONE was revised, with [[Splenda]] brand [[sucralose]] replacing the aspartame ingredient.
===Controversies===
====Suicide====
In December 2008, advertisements for Pepsi Max that depicted a cartoon character committing [[suicide]] were run in a German lifestyle magazine, which resulted in a scandal and the revoking of the ads.<ref>{{citation|url=http://www.bostonherald.com/business/business_markets/2008/12/pepsi_kills_ads_depicting_suicide|title=Pepsi kills ads depicting suicide|author=Thomas Grillo|date=December 4, 2008|publisher=Boston Herald}}</ref> One of the three ads featured a bean-shaped character simultaneously shooting himself in the head, with a noose round his neck, and poison in his other hand. The character is supposed to be “one very very very lonely calorie.”<ref>{{cite web|author=|url=http://www.bnet.com/blog/advertising-business/bbdo-airs-8220suicide-8221-ads-for-pepsi-max/164 |title=BBDO Airs "Suicide" Ads for Pepsi Max — CBS News |publisher=Bnet.com |date=2008-12-03 |accessdate=2012-10-22}}</ref><ref>{{cite web|last=Creamer |first=Matthew |url=http://adage.com/globalnews/article?article_id=132952 |title=Pepsi Opens Vein of Controversy With New Suicide-Themed Ads | Global News — Advertising Age |publisher=Adage.com |date=2008-12-02 |accessdate=2012-10-22}}</ref>
==Canadian formulation==
Beginning in early 1994, an entirely different Pepsi Max was marketed in [[Canada]]. Now regarded as a precursor to [[Pepsi Edge]], it was sweetened with a combination of aspartame and [[high fructose corn syrup]]. As a result, it contained 2/3 fewer calories than full-sugar colas (including regular Pepsi), but more calories than conventional diet/light colas (or the version of Pepsi Max sold elsewhere). The Canadian product was discontinued in 2002; the [[Diet Pepsi Max]] product introduced in 2008 has no direct relationship to the earlier formulation.
==See also==
*[[List of Pepsi variations]]
==References==
===Notations===
*Kotabe, M. and Helsen, K. ''Global Marketing Management'', John Wiley & Sons, 2004. {{ISBN|0-471-23062-6}}
===Footnotes===
{{reflist}}
==External links==
*[http://www.pepsico.com/ PepsiCo]
{{PepsiCo}}
{{Varieties of Pepsi}}
{{Diet sodas}}
[[Category:PepsiCo soft drinks]]
[[Category:Cola brands]]
[[Category:Diet drinks]]
[[Category:Products introduced in 1993]]' |
Unified diff of changes made by edit (edit_diff) | '@@ -1,196 +1,108 @@
-{{Short description|Sugar-free cola}}
{{about|the beverage available outside North America|the North American beverage|Pepsi Zero Sugar|the roller coaster|Pepsi Max Big One}}
-{{More citations needed|date=January 2008}}
-{{Infobox brand
-| name = Pepsi Max
-| logo = Pepsi Max Text logo.svg
-| image = Pepsi_Max_can.png
-| caption = 2l Bottle of Pepsi Max with current logo and design
-| producttype = [[diet soda|Diet]] [[cola]]
-| currentowner = [[PepsiCo]]
-| producedby =
-| country = International
-| introduced = {{start date and age|1993|4|5}}
-| discontinued =
-| related = [[Pepsi ONE]], [[Diet Pepsi]]
-| markets =
-| previousowners =
-| trademarkregistrations =
-| ambassadors =
-| tagline ="Maximum Taste, No Sugar"
-| module = <!-- or: misc -->
-| module1 = <!-- or: misc1 -->
-| footnotes =
-| logo_size =140
-}}'''Pepsi Max''' (also known as '''[[Pepsi Zero Sugar]]''' and '''Pepsi Black''' in some countries) is a low-[[calorie]], sugar-free [[cola]], marketed by [[PepsiCo]] as an alternative to [[Pepsi]] and [[Diet Pepsi]], except for [[Norway]], where it is the main Pepsi flavor. Pepsi Max is available primarily in Asian, European and Australia/New Zealand markets. While Pepsi Max was released in April 1993, it did not become available in the United States until 2007.
+
+{{Refimprove|date=January 2008}}
+{{Infobox Beverage
+|name=Pepsi Max
+|logo= Pepsi-Max-logo.png
+|image=[[File:Pepsi_Black_bottle.png]]
+|caption=Current bottle of ''Pepsi Black''
+|type=[[Diet soda|Diet]] [[cola]]
+|manufacturer=[[PepsiCo]]
+|origin=[[Ukraine]], [[United Kingdom]], [[Italy]], [[Turkey]]
+|introduced=1993
+|related=[[Pepsi ONE]], [[Diet Pepsi]]
+|Sponsors= Maxwell J. Davis
+|variants=Pepsi Max Cappuccino, Pepsi Max Twist, Pepsi Max Punch, Pepsi Max Cherry, Pepsi Max Ginger and Pepsi Max Vanilla.
+}}
+'''Pepsi Max''' (also known as '''Pepsi Black''' in some countries) is a low-[[calorie]], [[sugar]]-free [[cola]], marketed by [[PepsiCo]] as an alternative to their drinks [[Pepsi]] and [[Diet Pepsi]]. It is sold primarily in [[Europe]]an and [[Asia]]n markets.
A drink with the same name but different formulation (containing ginseng and higher quantities of caffeine) was sold in the United States until it was renamed "[[Pepsi Zero Sugar]]" in late 2016.
==History==
-[[File:Pepsi Black Lime and Original flavor.jpg|thumb|left|Pepsi Black limited edition Lime and Original Flavor (Middle East)]]
-Pepsi Max debuted in Australia, the United Kingdom, and Italy on April 5, 1993. The rollout was expanded to Ireland the following September, and to France, Greece, Spain, Portugal, and the Netherlands the following December. By the end of 1994, Pepsi Max was sold in approximately twenty countries. By the end of 1995, that figure had more than doubled. The product remained unavailable in the United States until 2006 (the US, PepsiCo's home market, and the largest consumer of carbonated [[soft drink]]s), where one of its principal ingredients had not yet been approved by the [[Food and Drug Administration]].<ref>{{cite book |last1=Stoddard |first1=Bob |title=Pepsi. 100 Years |date=1997 |publisher=General Publishing Group |isbn=9781575440262}}</ref> The ingredient—[[acesulfame potassium]]—is combined with [[aspartame]] to provide the beverage's sweetness,<ref>{{cite web |title=Best New Products of 2007 |url=https://www.bevindustry.com/articles/81959-best-new-products-of-2007 |website=Beverage Industry |publisher=BNP Media |access-date=2024-07-22}}</ref> whereas some other diet colas are sweetened by aspartame alone.
+[[File:Pepsi 500ml Bottle, UK.jpeg|thumb|250px|Standard 500ml Pepsi Max bottle from the [[United Kingdom|UK]].]]
+Pepsi Max debuted in [[Australia]], [[United Kingdom]] and [[Italy]] in April 1993. The rollout was expanded to [[Republic of Ireland|Ireland]] the following September, and to [[France]], [[Greece]], [[Spain]], [[Portugal]] the [[Netherlands]] the following December. By the end of 1994, Pepsi Max was sold in approximately twenty countries. By the end of 1995, that figure had more than doubled. The product remained unavailable in the [[United States]] until 2006 (the U.S. is PepsiCo's native market, and the largest consumer of carbonated [[soft drink]]s), where one of its principal ingredients had not yet been approved by the [[Food and Drug Administration]]. The ingredient in question—[[acesulfame potassium]]—is combined with [[aspartame]] to provide the beverage's sweetness, whereas some other diet colas are sweetened by aspartame alone.
-In early-2005, Pepsi Max Twist (with added [[lemon]]-[[Lime (fruit)|lime]] flavour) joined the [[United Kingdom|UK]] and Australian product line. In autumn 2005, "Pepsi Max Punch" was marketed in the UK for the festive season. Containing ginger and cinnamon, the product was similar in flavour to [[Pepsi Holiday Spice]], a sugar-sweetened variety of Pepsi that was marketed in the US one year earlier. In late-2005 and early-2006, a coffee-flavoured variety was introduced in France, Finland, Ireland, Norway, and the UK. Known as "Pepsi Max Cappuccino" ("Pepsi Max Coffee Cino" in the UK), the product was prefigured by the similar [[Pepsi Kona]] (briefly [[test market|test-marketed]] in the US in 1996) and [[Pepsi Tarik]], available in [[Malaysia]] since 2005.
+It's one of the most well known drinks in the world.
+On 28 May 1994, [[England]]'s [[Blackpool Pleasure Beach]] amusement park opened the [[Pepsi Max Big One]] steel [[roller coaster]]. At the time, the Pepsi-sponsored attraction was the world's tallest and fastest roller coaster. Both records subsequently were broken elsewhere, but to this date, it still remains the tallest roller coaster in the [[United Kingdom]], and one of the tallest and longest coasters in [[Europe]].
-[[File:Pepsi 500ml Bottle, UK.jpeg|thumb|150px|Standard 500 ml Pepsi Max bottle from the UK]]Pepsi Max was introduced to South Korea, Bulgaria, and the Philippines in 2006, as well as being reintroduced into Argentina in the spring of 2006 after being phased out after its launch in 1994. As well as this, Pepsi Max was introduced into Brazil, Egypt, Jordan, Lebanon, Turkey and the United Arab Emirates during early 2007.
+In early 2005, Pepsi Max Twist (with added [[lemon]]-[[Lime (fruit)|lime]] flavour) joined the [[United Kingdom|UK]] and Australian product line. In autumn 2005, Pepsi Max Punch was marketed in the UK for the festive season. Containing ginger and cinnamon, the product was similar in flavour to [[Pepsi Holiday Spice]], a sugar-sweetened variety of Pepsi that was marketed in the U.S. one year earlier. In late 2005 and early 2006, a coffee-flavoured variety was introduced in France, [[Finland]], Ireland, [[Norway]] and the UK. Known as ''Pepsi Max Cappuccino'' (''Pepsi Max Coffee Cino'' in the UK), the product is predated by the similar [[Pepsi Kona]] (briefly [[test market|test-marketed]] in the U.S. in 1996) and [[Pepsi Tarik]] (available in [[Malaysia]] since 2005).
-[[File:Pepsi Max bottles.JPG|thumb|left|Small 0.33 liter Pepsi Max bottles]]
-In October 2008, Pepsi announced it would be redesigning its logo and re-branding many of its products. [[Pepsi]], [[Diet Pepsi]], and Pepsi Max all use lower-case fonts for name brands, [[Mountain Dew]] was renamed "Mtn Dew", and Diet Pepsi Max was re-branded as Pepsi Max. The brand's [[Pepsi Globe|blue and red globe trademark]] became a series of "smiles", with the central white band arcing at different angles depending on the product. The new imagery is being used. In the case of Pepsi Max, besides renaming of the drink its international name, the logo has a large "smile" likely to emphasize the North American drink's "Wake up people!" advertising campaign, and also uses [[black]] in the bottom half of the globe as opposed to the more standard [[royal blue]]. The new lower-case font used on Pepsi's products is reminiscent of the font used in Diet Pepsi's logo from the 1960s to the mid-1980s. The website for the "Wake up people!" campaign now redirects to the [[Pepsi Refresh Project]]. It is expected that the version of Pepsi Max outside North America will adopt the new logo used by its US–Canada counterpart; this has now occurred in Australia. In the UK, the cans now have the "Pepsi" text and the new Pepsi globe (with the normal Pepsi "smile" and the blue bottom half, as opposed to the black half used in the US) but the "Max" is in the previous style.
-[[File:New Pepsi Max branding.jpg|thumb|Can of Pepsi Max]]
-A Pepsi Max Lime version was released in the United States in February 2010 under the name "Pepsi Max Cease Fire" It was introduced in the UK in late-2011. It was cross-promoted with a new flavor series of [[Doritos]] chips called "3rd Degree Burn". In July 2010, Pepsi began to move its North American branding for Pepsi Max to match its global branding. It now carries a Max typography similar to that used worldwide, and rolled out a new slogan: "Zero Calories. Maximum Pepsi Taste". Its formula has not changed. In May 2011, Pepsi introduced the drink to Spain. In 2016, the drink was introduced to Venezuela. In 2017 Pepsi Max was launched in Costa Rica.<ref>{{cite web|url= https://adondeirhoy.com/noticias/pepsi-max|title=Lanzamiento Pepsi Max en Costa Rica|date=20 November 2017|publisher=Adondeirhoy.com}}</ref>
+Pepsi Max was introduced into [[South Korea]], [[Bulgaria]] and the [[Philippines]] during 2006, as well as being reintroduced into [[Argentina]] in the spring of 2006 after being phased out after its launch in 1994. As well as this, Pepsi Max was introduced into [[Brazil]], [[Egypt]], [[Jordan]], [[Lebanon]] and the [[United Arab Emirates|UAE]] during early 2007.
-In 2013, Pepsi Max collaborated with English magician Steven Frayne, also known as [[Dynamo (magician)|Dynamo]], as part of their 'Live for Now' campaign which was launched the previous year. As part of a launch event, Dynamo was seen in London hanging from the side of a number 543 double-decker bus on its journey along Millbank, past the Houses of Parliament and across Westminster Bridge, while hundreds of passers by watched.<ref>{{Cite web|url=https://metro.co.uk/2013/06/27/revealed-the-secrets-behind-magician-dynamos-london-bus-levitation-trick-3859172/|title=Revealed: Secrets behind Dynamo bus trick|date=2013-06-27|website=Metro|language=en-US|access-date=2019-06-12}}</ref><ref>{{Cite news|url=https://www.theguardian.com/uk/2013/jun/24/dynamo-levitate-london-bus|title=Dynamo 'levitates' beside London bus - but how does he do it?|last=Haynes|first=Jonathan|date=2013-06-24|work=The Guardian|access-date=2019-06-12|language=en-GB|issn=0261-3077}}</ref> The partnership also saw Dynamo appear in an on-pack promotion on cans and bottles of Pepsi Max during July and August, and secured 19 million unique impressions and 7 million total video views on social media.<ref>{{Cite web|url=https://www.campaignlive.co.uk/article/dynamo-performs-bus-levitation-magic-pepsi-max/1188075|title=Dynamo performs bus levitation magic for Pepsi Max|publisher=www.campaignlive.co.uk|access-date=2019-06-12}}</ref>
+In October 2008, Pepsi announced they would be redesigning their logo and re-branding many of their products. [[Pepsi]], [[Diet Pepsi]] and Pepsi Max all use lower-case fonts for name brands, [[Mountain Dew]] was renamed "Mtn Dew," and Diet Pepsi Max was re-branded as Pepsi Max. The brand's [[Pepsi Globe|blue and red globe trademark]] became a series of "smiles," with the central white band arcing at different angles depending on the product. The new imagery has started to be used. In the case of Pepsi Max, besides the renaming of the drink to its international name, the logo has a large "smile" likely to emphasize the North American drink's "Wake up people!" advertising campaign, and also uses [[black]] in the bottom half of the globe as opposed to the more standard [[royal blue]]. The new lower-case font used on Pepsi's products are reminiscent of the font used in Diet Pepsi's logo from the 1960s to the mid-1980s. The website for the "Wake up people!" campaign now redirects to the [[Pepsi Refresh Project]]. It is expected that the version of Pepsi Max outside North America will adopt the new logo used by its U.S. / Canada counterpart; this has now occurred in Australia. In the UK, the cans now have the 'pepsi' text and the new Pepsi globe (with the normal pepsi 'smile' and the blue bottom half, as opposed to the black half used in the US) but the 'Max' is in the previous style.
-In 2017, the drink was reintroduced in Belarus, the Czech Republic, Greece, Hungary, India, Slovakia, Slovenia and Ukraine as Pepsi Black. As of 2017 it is available as Pepsi Max in Albania, Australia, Austria, Belgium, Bosnia and Herzegovina, China, Croatia, Denmark, Estonia, Finland, France, Germany, Italy, Iceland, Ireland, Liechtenstein, Luxembourg, Macedonia, Moldova, Montenegro, the Netherlands, New Zealand, Norway, the Philippines, Poland, Portugal, Romania, Russia, Serbia, Spain, Sweden, Switzerland, Thailand, Turkey, the United Kingdom and Venezuela.
+A Pepsi Max Lime version was released in the United States in February 2010 under the name "Pepsi Max Cease Fire". (which later introduced into the UK in late 2011) It was cross-promoted with a new flavor series of [[Doritos]] chips called "3rd Degree Burn". In July 2010, Pepsi began to move its North American branding for Pepsi Max to match its global branding. It now carries a Max typography similar to what is used worldwide, and rolled out a new slogan: "Zero Calories. Maximum Pepsi Taste." Its formula has not been changed. In May 2011, Pepsi introduced the drink to Spain.
+
+In 2012 The soft drink was promoted in the popular "<nowiki>[[Uncle Drew]]</nowiki>" commercials, featuring <nowiki>[[National Basketball Association]]</nowiki> (NBA) star <nowiki>[[Kyrie Irving]]</nowiki> with tagline. "GET BUCKETS"
+
+In 2016, the drink was introduced to Venezuela. In 2017 Pepsi Max was launched in Costa Rica<ref>{{cite web|url= https://adondeirhoy.com/noticias/pepsi-max|title=Lanzamiento Pepsi Max en Costa Rica|date=20 November 2017|publisher=Adondeirhoy.com}}</ref>
+
+In 2017, the drink was reintroduced in [[Belarus]], [[Croatia]], the [[Czech Republic]], [[Greece]], [[Hungary]], [[India]], [[Slovakia]], [[Slovenia]], [[Turkey]] and [[Ukraine]] as Pepsi Black. As of 2017 it is available as Pepsi Max in [[Albania]], [[Australia]], [[Austria]], [[Belgium]], [[Bosnia and Herzegovina]], [[China]], [[Denmark]], [[Finland]], [[France]], [[Germany]], [[Italy]], [[Ireland]], [[Liechtenstein]], [[Luxembourg]], [[Republic of Macedonia|Macedonia]], [[Moldova]], [[Montenegro]], the [[Netherlands]], [[New Zealand]], [[Norway]], the [[Philippines]], [[Poland]], [[Portugal]], [[Romania]], [[Russia]], [[Serbia]], [[Spain]], [[Sweden]], [[Switzerland]], [[Thailand]], the [[United Kingdom]] and [[Venezuela]].
==Product positioning==
-Recent{{when|date=August 2023}} UK/Australia Pepsi Max television advertisements (as well as in several European countries) have featured the taglines "Maximum taste, no sugar" and "Don't worry, there's no sugar." Some have incorporated [[extreme sport]]s, as well as video games such as ''[[Motocross Mania]]'', in an attempt to appeal to young men (in contrast to other diet cola drinks, which tend to target young women). The British advertising campaign involved retouched versions of the American "Do the Dew" commercials for [[Mountain Dew]] (a variant of which is sold in the UK), rebranded as "Live life to the Max".
+Recent UK/Australia Pepsi Max television advertisements have featured the taglines "Maximum taste, no sugar" and "Don't worry, there's no sugar." Some have incorporated [[extreme sport]]s and video games such as [[Motocross Mania]] in an attempt to appeal to young men (in contrast to other diet cola drinks, which tend to target young women). The British advertising campaign involved retouched versions of the American "Do the Dew" commercials for [[Mountain Dew]] (A variant of which is sold in the UK ), rebranded as "Live life to the Max".
-[[Coca-Cola Zero Sugar|Coca-Cola Zero]], a sugar-free cola from [[The Coca-Cola Company]], is marketed in a similar manner. In the UK, some Coke Zero advertising alluded to Pepsi Max, leading to a counter-campaign by Pepsi extolling the virtues of the concept of "maximum" over that of "zero".<ref>{{cite web | last=Leow | first=Mikelle | title=Pepsi Ad Mischievously Pokes Fun At Diet Coke Without Dropping Names | website=TAXI (website) | date=2018-04-26 | url=https://designtaxi.com/news/399398/Pepsi-Ad-Mischievously-Pokes-Fun-At-Diet-Coke-Without-Dropping-Names/ | access-date=2019-08-22}}</ref><ref>{{cite web |date=2019-08-12 |title=Pepsi MAX on Twitter |url=https://twitter.com/PepsiMaxUK/status/983268284597334016 |access-date=2019-08-22 |publisher=Twitter}}</ref><ref>{{cite book | last1=Penco | first1=C. | last2=Domaneschi | first2=F. | title=Come non detto: Usi e abusi dei sottintesi | publisher=Editori Laterza | series=i Robinson / Letture | year=2016 | isbn=978-88-581-2430-7 | url=https://books.google.com/books?id=zpiODAAAQBAJ&pg=PA83 | language=it | access-date=2019-08-22 | page=83}}</ref>
+[[File:Zero to Max.jpg|thumb|250px|"Zero to Max" campaign poster advertising Pepsi Max on the [[London Underground]]]]
+[[Coca-Cola Zero]], a sugar-free cola from [[the Coca-Cola Company]], is marketed in a similar manner. In the UK some Coke Zero advertising alluded to Pepsi Max, leading to a robust counter-campaign by Pepsi directly extolling the virtues of the concept of "maximum" over that of "zero."
-===Variants===
-The Pepsi Max brand has seen many flavor variants and varieties across the world where the drink is marketed.
-
-===Pepsi Max===
-{{More citations needed section|date=October 2015}}
{| class="wikitable"
-!width=12%| Name !! Launched !! Flavour !! Regions where it is sold || Additional Notes
-|-
-| Pepsi Max Lemon
-| style="text-align:center;"| 2004
-| [[Lemon]]
-| Belgium<br>Norway<br>Sweden<br>The Netherlands<br>Germany<br>Australia
-| Was first sold in Belgium as '''Pepsi Max Cool Lemon''' before it was renamed in 2017.
-|-
-| Pepsi Max Lemon and Lime Twist
-| style="text-align:center;"| 2005
-| [[Lemon]]/[[Lime (fruit)|Lime]]
-| United Kingdom<br>France<br>Argentina<br>Brazil<br>Poland<br>Turkey
-| Was sold in France as '''Pepsi Max Citron Citron Vert'''.
-|-
-| Pepsi Max Punch
-| style="text-align:center;"| 2005
-| [[Ginger]] and [[Cinnamon]]
-| United Kingdom
-| Sold as a limited edition during the 2005 Christmas Season. It is similar to the North American [[Pepsi Holiday Spice]] which was sold the year before and the year after.
-|-
-| Pepsi Max Gold
-| style="text-align:center;"| 2006
-| [[Ginger]]
-| Finland
-| Sold as a limited edition alongside the regular Pepsi Gold for the 2006 FIFA World Cup.
-|-
-| Pepsi Max Coffee Cino
-| style="text-align:center;"| 2006
-| [[Cappuccino]]/[[Coffee]]
-| United Kingdom<ref>{{cite magazine|author=Mark Choueke |url=http://www.marketingweek.co.uk/news/supermarkets-poised-to-axe-pepsi-coffee-flavoured-cola/2053225.article |title=Supermarkets poised to axe Pepsi coffee-flavoured cola |magazine=Marketing Week |access-date=2010-06-01}}</ref><br>France<br>Portugal
-| Sold in France and Portugal as '''Pepsi Max Cappuccino'''.
|-
-| Pepsi Max Chill
-| style="text-align:center;"| 2007
-| [[Apple]]
-| Sweden<br>Finland
-| Sold as a limited edition in both countries in the Summer of 2007.
+!Name
+!Definition
|-
-| Pepsi Max Mojo
-| style="text-align:center;"| 2008
-| [[Mojito]] [[Lime (fruit)|Lime]]/[[Lamiaceae|Mint]]
-| Finland<br>Denmark
-| Was sold as a limited edition in 2008 in the former, and in 2009 in the latter under the name '''Pepsi Max Mojito'''.
+|Lemon and Lime Twist
+|Pepsi Max with a Lemon and Lime flavor. It was sold in the United Kingdom and Argentina for a time and was sold in France under the name ''Pepsi Max Citron Citron Vert''.
|-
-| Pepsi Max Energy
-| style="text-align:center;"| 2008
-| [[Cola]] with 66% more [[caffeine]]
-| Germany
-| Was sold as a limited edition in 2008.
+|Cease Fire
+|Pepsi Max with a Lime flavor. sold in North America during 2010, and Australia in 2011 which was cross-promoted with limited edition Degree Burn flavors of [[Doritos]]. It was later sold in the UK as ''Pepsi Max Citrus Freeze'' in 2011, being promoted with Jalapeño Fire Doritos as a part of a promotion. It was later re-released as a permanent flavor in Australia as Pepsi Max Lime, and was later released in France under the same name.
|-
-| Pepsi Max Wild Side
-| style="text-align:center;"| 2010
-| Wild [[Baobab]]
-| Sweden
-| Was sold as a limited edition in 2010.
+|Punch
+|Pepsi Max with a Ginger and Cinnamon flavor. It was sold in the UK during Christmas 2005 and is similar to the North American [[Pepsi Holiday Spice]] which was sold the year before and the year after.
|-
-| Pepsi Max Lime
-| style="text-align:center;"| 2011
-| [[Lime (fruit)|Lime]]
-| Australia<br>United Kingdom<br>France<br>Lebanon<br>Finland<br>Sweden<br>Norway<br>Denmark<br>Iceland<br>Hungary<br>Romania<br>Poland<br>Serbia<br>Czech Republic<br>China<br>Poland, Portugal<br>Serbia<br>Spain
-| Was first sold as '''Pepsi Max Cease Fire''' and '''Pepsi Max Citrus Freeze''' in Australia/New Zealand and the United Kingdom respectively in 2011 as part of a promotion with [[Doritos]] corn chips before being re-released in 2016 (as a limited edition) and 2021 respectively. Sold as '''Pepsi Black Lime''' in some countries
+|[[Cappuccino|Coffee Cino]]
+|Pepsi Max with a Coffee flavor. It was sold for a short time in some European countries.
|-
-| Pepsi Max Cherry
-| style="text-align:center;"| 2011
-| [[Cherry]]
-| United Kingdom<br>France<ref>{{cite web |url= http://www.rayon-boissons.com/Nouveaux-Produits/Pepsi-Max-a-son-cherry-29039 |language= fr |title= Pepsi Max a son cherry |trans-title= Pepsi Max has cherry |date= April 1, 2014 |publisher=Rayon Bouissons |access-date= January 10, 2016}}</ref><br>Netherlands<br>Denmark
-Romania<br>Norway<br>Finland<br>Iceland<br>Germany<br>Russia
-| Was first released in the United Kingdom in June 2011 only at [[Asda]] stores in 2 liter bottles, and gained a wide release in 2012.
+|Cool Lemon
+|Pepsi Max with a Lemon flavor. It is currently being sold in The Netherlands and Belgium.
|-
-| Pepsi Max Ginger
-| style="text-align:center;"|2017
-| [[Ginger]]
-| United Kingdom<br>Lebanon<br>Russia<br>Norway<br>Finland<br>The Netherlands<br>Denmark<br>Sweden<br>Germany
-|
+|Chill
+|Pepsi Max with an Apple flavor. It was sold in Sweden and Finland as a limited edition in the summer of 2007.
|-
-| Pepsi Max Vanilla
-| style="text-align:center;"|2018
-| [[Vanilla]]
-| Australia<br>New Zealand<br>Poland<br>Germany<ref>https://pepsi.de/produkte/pepsi-max-vanilla</ref>
-| Sold as '''Pepsi Black Vanilla''' in some countries
+|Mojo
+|Pepsi Max with a Mint and lime flavor. It was sold in Finland as a limited edition in 2008 and was also sold in Denmark until August 2009 under the name ''Pepsi Max Mojito''.
|-
-| Pepsi Max Raspberry
-| style="text-align:center;"|2018
-| [[Raspberry]]
-| Australia<br>New Zealand<br>United Kingdom<br>Turkey<ref>{{cite web | url=http://www.fmcgturkiye.net/2020/05/06/ahududu-tadi-sevenler-icin-yeni-pepsi-raspberry/ | title=Ahududu tadı sevenler için Yeni Pepsi Raspberry! }}</ref><br>Sweden<br>France
-Romania<br>Russia<br>Taiwan<br>United Arab Emirates
-|Sold as '''Pepsi Black Raspberry''' in some countries
+|Cherry
+|Pepsi Max with a Cherry flavor. It was first sold in the UK in 2011 and has since become available in Germany, Norway, Denmark, Finland and the Netherlands. It was also released as Pepsi Max Cherry Blast in the United States in 2015.
|-
-| Pepsi Max Creaming Soda
-| style="text-align:center;"| 2019
-| [[Cream Soda]]
-| Australia
-|
+|Ginger
+|Pepsi Max with ginger flavor. Released in the UK, Sweden, Finland, Germany and Denmark in 2017.
|-
-| Pepsi Max Mango
-| style="text-align:center;"| 2020
-| [[Mango]]
-| Australia<br>Hungary<br>Poland<br>Czech Republic<br>Serbia<br>Finland<br>Sweden<br>Denmark
-Norway<br>Turkey<br>United Kingdom
-| Sold as '''Pepsi Black Mango''' in some countries
-|-
-| Pepsi Max No Caffeine
-| style="text-align:center;"| 2020
-| [[Cola]] without [[Caffeine]]
-| United Kingdom<br>Finland
-|
-|-
-| Pepsi Max Pineapple
-| style="text-align:center;"| 2020
-|[[Pineapple]]
-| Hungary<br>Poland<br>Czech Republic
-Romania<br>Serbia<br>Sweden<br>Australia
-|
-|-
-| Pepsi Max Electric
-| style="text-align:center;"| 2024
-| [[Citrus]] (blue coloured)
-| Denmark<ref>https://royal4you.com/dk_da/pepsi-max-blue-50-pet-45-24-50-000000000000030153</ref><br>Norway<ref>https://www.ringnes.no/produkter/pepsi/pepsi-max-electric-blue/?CKey=</ref><br>Sweden<ref>https://www.carlsbergkonsumentservice.se/org/carlsberg-sv/d/pepsi-electic/</ref><br>United Kingdom<ref>https://www.britvic.com/our-news/performance/pepsi-set-to-super-charge-soft-drinks-with-bold-electric-blue-cola/</ref>
-| Sold in the United Kingdom as a year-long limited edition under the name '''Pepsi Electric'''. It is similar to [[Pepsi Blue]].
+|Vanilla
+|Pepsi Max with a vanilla flavor. It was first sold in Australia in 2017, and New Zealand in 2018.
|}
In early 2005, the North American drink Pepsi ONE was revised, with [[Splenda]] brand [[sucralose]] replacing the aspartame ingredient.
+
+===Controversies===
+
+====Suicide====
+In December 2008, advertisements for Pepsi Max that depicted a cartoon character committing [[suicide]] were run in a German lifestyle magazine, which resulted in a scandal and the revoking of the ads.<ref>{{citation|url=http://www.bostonherald.com/business/business_markets/2008/12/pepsi_kills_ads_depicting_suicide|title=Pepsi kills ads depicting suicide|author=Thomas Grillo|date=December 4, 2008|publisher=Boston Herald}}</ref> One of the three ads featured a bean-shaped character simultaneously shooting himself in the head, with a noose round his neck, and poison in his other hand. The character is supposed to be “one very very very lonely calorie.”<ref>{{cite web|author=|url=http://www.bnet.com/blog/advertising-business/bbdo-airs-8220suicide-8221-ads-for-pepsi-max/164 |title=BBDO Airs "Suicide" Ads for Pepsi Max — CBS News |publisher=Bnet.com |date=2008-12-03 |accessdate=2012-10-22}}</ref><ref>{{cite web|last=Creamer |first=Matthew |url=http://adage.com/globalnews/article?article_id=132952 |title=Pepsi Opens Vein of Controversy With New Suicide-Themed Ads | Global News — Advertising Age |publisher=Adage.com |date=2008-12-02 |accessdate=2012-10-22}}</ref>
==Canadian formulation==
-Beginning in early 1994, an entirely different Pepsi Max was marketed in Canada. Now regarded as a precursor to [[Pepsi Edge]], it was sweetened with a combination of aspartame and [[high fructose corn syrup]]. As a result, it contained two-thirds fewer calories than full-sugar colas (including regular Pepsi), but more calories than conventional diet/light colas (or the version of Pepsi Max sold elsewhere). The Canadian product was discontinued in 2002; the [[Diet Pepsi Max]] product introduced in 2008 has no direct relationship to the earlier formulation.
+Beginning in early 1994, an entirely different Pepsi Max was marketed in [[Canada]]. Now regarded as a precursor to [[Pepsi Edge]], it was sweetened with a combination of aspartame and [[high fructose corn syrup]]. As a result, it contained 2/3 fewer calories than full-sugar colas (including regular Pepsi), but more calories than conventional diet/light colas (or the version of Pepsi Max sold elsewhere). The Canadian product was discontinued in 2002; the [[Diet Pepsi Max]] product introduced in 2008 has no direct relationship to the earlier formulation.
==See also==
-* [[List of Pepsi variations]]
+*[[List of Pepsi variations]]
==References==
+
+===Notations===
+*Kotabe, M. and Helsen, K. ''Global Marketing Management'', John Wiley & Sons, 2004. {{ISBN|0-471-23062-6}}
+
+===Footnotes===
{{reflist}}
-
-==Further reading==
-* Kotabe, M. and Helsen, K. ''Global Marketing Management'', John Wiley & Sons, 2004. {{ISBN|0-471-23062-6}}.iPhone 15 Pepsi Max
==External links==
-{{commons category}}
-* {{Official website}}
+*[http://www.pepsico.com/ PepsiCo]
{{PepsiCo}}
@@ -198,6 +110,6 @@
{{Diet sodas}}
-[[Category:Caffeinated soft drinks]]
+[[Category:PepsiCo soft drinks]]
+[[Category:Cola brands]]
[[Category:Diet drinks]]
-[[Category:PepsiCo cola brands]]
[[Category:Products introduced in 1993]]
' |
New page size (new_size) | 12227 |
Old page size (old_size) | 17000 |
Size change in edit (edit_delta) | -4773 |
Lines added in edit (added_lines) | [
0 => '',
1 => '{{Refimprove|date=January 2008}}',
2 => '{{Infobox Beverage',
3 => '|name=Pepsi Max',
4 => '|logo= Pepsi-Max-logo.png',
5 => '|image=[[File:Pepsi_Black_bottle.png]]',
6 => '|caption=Current bottle of ''Pepsi Black''',
7 => '|type=[[Diet soda|Diet]] [[cola]]',
8 => '|manufacturer=[[PepsiCo]]',
9 => '|origin=[[Ukraine]], [[United Kingdom]], [[Italy]], [[Turkey]]',
10 => '|introduced=1993',
11 => '|related=[[Pepsi ONE]], [[Diet Pepsi]]',
12 => '|Sponsors= Maxwell J. Davis',
13 => '|variants=Pepsi Max Cappuccino, Pepsi Max Twist, Pepsi Max Punch, Pepsi Max Cherry, Pepsi Max Ginger and Pepsi Max Vanilla.',
14 => '}}',
15 => ''''Pepsi Max''' (also known as '''Pepsi Black''' in some countries) is a low-[[calorie]], [[sugar]]-free [[cola]], marketed by [[PepsiCo]] as an alternative to their drinks [[Pepsi]] and [[Diet Pepsi]]. It is sold primarily in [[Europe]]an and [[Asia]]n markets.',
16 => '[[File:Pepsi 500ml Bottle, UK.jpeg|thumb|250px|Standard 500ml Pepsi Max bottle from the [[United Kingdom|UK]].]]',
17 => 'Pepsi Max debuted in [[Australia]], [[United Kingdom]] and [[Italy]] in April 1993. The rollout was expanded to [[Republic of Ireland|Ireland]] the following September, and to [[France]], [[Greece]], [[Spain]], [[Portugal]] the [[Netherlands]] the following December. By the end of 1994, Pepsi Max was sold in approximately twenty countries. By the end of 1995, that figure had more than doubled. The product remained unavailable in the [[United States]] until 2006 (the U.S. is PepsiCo's native market, and the largest consumer of carbonated [[soft drink]]s), where one of its principal ingredients had not yet been approved by the [[Food and Drug Administration]]. The ingredient in question—[[acesulfame potassium]]—is combined with [[aspartame]] to provide the beverage's sweetness, whereas some other diet colas are sweetened by aspartame alone.',
18 => 'It's one of the most well known drinks in the world.',
19 => 'On 28 May 1994, [[England]]'s [[Blackpool Pleasure Beach]] amusement park opened the [[Pepsi Max Big One]] steel [[roller coaster]]. At the time, the Pepsi-sponsored attraction was the world's tallest and fastest roller coaster. Both records subsequently were broken elsewhere, but to this date, it still remains the tallest roller coaster in the [[United Kingdom]], and one of the tallest and longest coasters in [[Europe]].',
20 => 'In early 2005, Pepsi Max Twist (with added [[lemon]]-[[Lime (fruit)|lime]] flavour) joined the [[United Kingdom|UK]] and Australian product line. In autumn 2005, Pepsi Max Punch was marketed in the UK for the festive season. Containing ginger and cinnamon, the product was similar in flavour to [[Pepsi Holiday Spice]], a sugar-sweetened variety of Pepsi that was marketed in the U.S. one year earlier. In late 2005 and early 2006, a coffee-flavoured variety was introduced in France, [[Finland]], Ireland, [[Norway]] and the UK. Known as ''Pepsi Max Cappuccino'' (''Pepsi Max Coffee Cino'' in the UK), the product is predated by the similar [[Pepsi Kona]] (briefly [[test market|test-marketed]] in the U.S. in 1996) and [[Pepsi Tarik]] (available in [[Malaysia]] since 2005).',
21 => 'Pepsi Max was introduced into [[South Korea]], [[Bulgaria]] and the [[Philippines]] during 2006, as well as being reintroduced into [[Argentina]] in the spring of 2006 after being phased out after its launch in 1994. As well as this, Pepsi Max was introduced into [[Brazil]], [[Egypt]], [[Jordan]], [[Lebanon]] and the [[United Arab Emirates|UAE]] during early 2007.',
22 => 'In October 2008, Pepsi announced they would be redesigning their logo and re-branding many of their products. [[Pepsi]], [[Diet Pepsi]] and Pepsi Max all use lower-case fonts for name brands, [[Mountain Dew]] was renamed "Mtn Dew," and Diet Pepsi Max was re-branded as Pepsi Max. The brand's [[Pepsi Globe|blue and red globe trademark]] became a series of "smiles," with the central white band arcing at different angles depending on the product. The new imagery has started to be used. In the case of Pepsi Max, besides the renaming of the drink to its international name, the logo has a large "smile" likely to emphasize the North American drink's "Wake up people!" advertising campaign, and also uses [[black]] in the bottom half of the globe as opposed to the more standard [[royal blue]]. The new lower-case font used on Pepsi's products are reminiscent of the font used in Diet Pepsi's logo from the 1960s to the mid-1980s. The website for the "Wake up people!" campaign now redirects to the [[Pepsi Refresh Project]]. It is expected that the version of Pepsi Max outside North America will adopt the new logo used by its U.S. / Canada counterpart; this has now occurred in Australia. In the UK, the cans now have the 'pepsi' text and the new Pepsi globe (with the normal pepsi 'smile' and the blue bottom half, as opposed to the black half used in the US) but the 'Max' is in the previous style.',
23 => 'A Pepsi Max Lime version was released in the United States in February 2010 under the name "Pepsi Max Cease Fire". (which later introduced into the UK in late 2011) It was cross-promoted with a new flavor series of [[Doritos]] chips called "3rd Degree Burn". In July 2010, Pepsi began to move its North American branding for Pepsi Max to match its global branding. It now carries a Max typography similar to what is used worldwide, and rolled out a new slogan: "Zero Calories. Maximum Pepsi Taste." Its formula has not been changed. In May 2011, Pepsi introduced the drink to Spain.',
24 => '',
25 => 'In 2012 The soft drink was promoted in the popular "<nowiki>[[Uncle Drew]]</nowiki>" commercials, featuring <nowiki>[[National Basketball Association]]</nowiki> (NBA) star <nowiki>[[Kyrie Irving]]</nowiki> with tagline. "GET BUCKETS"',
26 => '',
27 => 'In 2016, the drink was introduced to Venezuela. In 2017 Pepsi Max was launched in Costa Rica<ref>{{cite web|url= https://adondeirhoy.com/noticias/pepsi-max|title=Lanzamiento Pepsi Max en Costa Rica|date=20 November 2017|publisher=Adondeirhoy.com}}</ref>',
28 => '',
29 => 'In 2017, the drink was reintroduced in [[Belarus]], [[Croatia]], the [[Czech Republic]], [[Greece]], [[Hungary]], [[India]], [[Slovakia]], [[Slovenia]], [[Turkey]] and [[Ukraine]] as Pepsi Black. As of 2017 it is available as Pepsi Max in [[Albania]], [[Australia]], [[Austria]], [[Belgium]], [[Bosnia and Herzegovina]], [[China]], [[Denmark]], [[Finland]], [[France]], [[Germany]], [[Italy]], [[Ireland]], [[Liechtenstein]], [[Luxembourg]], [[Republic of Macedonia|Macedonia]], [[Moldova]], [[Montenegro]], the [[Netherlands]], [[New Zealand]], [[Norway]], the [[Philippines]], [[Poland]], [[Portugal]], [[Romania]], [[Russia]], [[Serbia]], [[Spain]], [[Sweden]], [[Switzerland]], [[Thailand]], the [[United Kingdom]] and [[Venezuela]].',
30 => 'Recent UK/Australia Pepsi Max television advertisements have featured the taglines "Maximum taste, no sugar" and "Don't worry, there's no sugar." Some have incorporated [[extreme sport]]s and video games such as [[Motocross Mania]] in an attempt to appeal to young men (in contrast to other diet cola drinks, which tend to target young women). The British advertising campaign involved retouched versions of the American "Do the Dew" commercials for [[Mountain Dew]] (A variant of which is sold in the UK ), rebranded as "Live life to the Max".',
31 => '[[File:Zero to Max.jpg|thumb|250px|"Zero to Max" campaign poster advertising Pepsi Max on the [[London Underground]]]]',
32 => '[[Coca-Cola Zero]], a sugar-free cola from [[the Coca-Cola Company]], is marketed in a similar manner. In the UK some Coke Zero advertising alluded to Pepsi Max, leading to a robust counter-campaign by Pepsi directly extolling the virtues of the concept of "maximum" over that of "zero."',
33 => '!Name',
34 => '!Definition',
35 => '|Lemon and Lime Twist',
36 => '|Pepsi Max with a Lemon and Lime flavor. It was sold in the United Kingdom and Argentina for a time and was sold in France under the name ''Pepsi Max Citron Citron Vert''.',
37 => '|Cease Fire',
38 => '|Pepsi Max with a Lime flavor. sold in North America during 2010, and Australia in 2011 which was cross-promoted with limited edition Degree Burn flavors of [[Doritos]]. It was later sold in the UK as ''Pepsi Max Citrus Freeze'' in 2011, being promoted with Jalapeño Fire Doritos as a part of a promotion. It was later re-released as a permanent flavor in Australia as Pepsi Max Lime, and was later released in France under the same name.',
39 => '|Punch',
40 => '|Pepsi Max with a Ginger and Cinnamon flavor. It was sold in the UK during Christmas 2005 and is similar to the North American [[Pepsi Holiday Spice]] which was sold the year before and the year after.',
41 => '|[[Cappuccino|Coffee Cino]]',
42 => '|Pepsi Max with a Coffee flavor. It was sold for a short time in some European countries.',
43 => '|Cool Lemon',
44 => '|Pepsi Max with a Lemon flavor. It is currently being sold in The Netherlands and Belgium.',
45 => '|Chill',
46 => '|Pepsi Max with an Apple flavor. It was sold in Sweden and Finland as a limited edition in the summer of 2007.',
47 => '|Mojo',
48 => '|Pepsi Max with a Mint and lime flavor. It was sold in Finland as a limited edition in 2008 and was also sold in Denmark until August 2009 under the name ''Pepsi Max Mojito''.',
49 => '|Cherry',
50 => '|Pepsi Max with a Cherry flavor. It was first sold in the UK in 2011 and has since become available in Germany, Norway, Denmark, Finland and the Netherlands. It was also released as Pepsi Max Cherry Blast in the United States in 2015.',
51 => '|Ginger',
52 => '|Pepsi Max with ginger flavor. Released in the UK, Sweden, Finland, Germany and Denmark in 2017.',
53 => '|Vanilla',
54 => '|Pepsi Max with a vanilla flavor. It was first sold in Australia in 2017, and New Zealand in 2018.',
55 => '',
56 => '===Controversies===',
57 => '',
58 => '====Suicide====',
59 => 'In December 2008, advertisements for Pepsi Max that depicted a cartoon character committing [[suicide]] were run in a German lifestyle magazine, which resulted in a scandal and the revoking of the ads.<ref>{{citation|url=http://www.bostonherald.com/business/business_markets/2008/12/pepsi_kills_ads_depicting_suicide|title=Pepsi kills ads depicting suicide|author=Thomas Grillo|date=December 4, 2008|publisher=Boston Herald}}</ref> One of the three ads featured a bean-shaped character simultaneously shooting himself in the head, with a noose round his neck, and poison in his other hand. The character is supposed to be “one very very very lonely calorie.”<ref>{{cite web|author=|url=http://www.bnet.com/blog/advertising-business/bbdo-airs-8220suicide-8221-ads-for-pepsi-max/164 |title=BBDO Airs "Suicide" Ads for Pepsi Max — CBS News |publisher=Bnet.com |date=2008-12-03 |accessdate=2012-10-22}}</ref><ref>{{cite web|last=Creamer |first=Matthew |url=http://adage.com/globalnews/article?article_id=132952 |title=Pepsi Opens Vein of Controversy With New Suicide-Themed Ads | Global News — Advertising Age |publisher=Adage.com |date=2008-12-02 |accessdate=2012-10-22}}</ref>',
60 => 'Beginning in early 1994, an entirely different Pepsi Max was marketed in [[Canada]]. Now regarded as a precursor to [[Pepsi Edge]], it was sweetened with a combination of aspartame and [[high fructose corn syrup]]. As a result, it contained 2/3 fewer calories than full-sugar colas (including regular Pepsi), but more calories than conventional diet/light colas (or the version of Pepsi Max sold elsewhere). The Canadian product was discontinued in 2002; the [[Diet Pepsi Max]] product introduced in 2008 has no direct relationship to the earlier formulation.',
61 => '*[[List of Pepsi variations]]',
62 => '',
63 => '===Notations===',
64 => '*Kotabe, M. and Helsen, K. ''Global Marketing Management'', John Wiley & Sons, 2004. {{ISBN|0-471-23062-6}}',
65 => '',
66 => '===Footnotes===',
67 => '*[http://www.pepsico.com/ PepsiCo]',
68 => '[[Category:PepsiCo soft drinks]]',
69 => '[[Category:Cola brands]]'
] |
Lines removed in edit (removed_lines) | [
0 => '{{Short description|Sugar-free cola}}',
1 => '{{More citations needed|date=January 2008}}',
2 => '{{Infobox brand',
3 => '| name = Pepsi Max',
4 => '| logo = Pepsi Max Text logo.svg ',
5 => '| image = Pepsi_Max_can.png',
6 => '| caption = 2l Bottle of Pepsi Max with current logo and design',
7 => '| producttype = [[diet soda|Diet]] [[cola]]',
8 => '| currentowner = [[PepsiCo]]',
9 => '| producedby = ',
10 => '| country = International',
11 => '| introduced = {{start date and age|1993|4|5}}',
12 => '| discontinued =',
13 => '| related = [[Pepsi ONE]], [[Diet Pepsi]]',
14 => '| markets = ',
15 => '| previousowners = ',
16 => '| trademarkregistrations = ',
17 => '| ambassadors = ',
18 => '| tagline ="Maximum Taste, No Sugar" ',
19 => '| module = <!-- or: misc -->',
20 => '| module1 = <!-- or: misc1 -->',
21 => '| footnotes =',
22 => '| logo_size =140',
23 => '}}'''Pepsi Max''' (also known as '''[[Pepsi Zero Sugar]]''' and '''Pepsi Black''' in some countries) is a low-[[calorie]], sugar-free [[cola]], marketed by [[PepsiCo]] as an alternative to [[Pepsi]] and [[Diet Pepsi]], except for [[Norway]], where it is the main Pepsi flavor. Pepsi Max is available primarily in Asian, European and Australia/New Zealand markets. While Pepsi Max was released in April 1993, it did not become available in the United States until 2007.',
24 => '[[File:Pepsi Black Lime and Original flavor.jpg|thumb|left|Pepsi Black limited edition Lime and Original Flavor (Middle East)]]',
25 => 'Pepsi Max debuted in Australia, the United Kingdom, and Italy on April 5, 1993. The rollout was expanded to Ireland the following September, and to France, Greece, Spain, Portugal, and the Netherlands the following December. By the end of 1994, Pepsi Max was sold in approximately twenty countries. By the end of 1995, that figure had more than doubled. The product remained unavailable in the United States until 2006 (the US, PepsiCo's home market, and the largest consumer of carbonated [[soft drink]]s), where one of its principal ingredients had not yet been approved by the [[Food and Drug Administration]].<ref>{{cite book |last1=Stoddard |first1=Bob |title=Pepsi. 100 Years |date=1997 |publisher=General Publishing Group |isbn=9781575440262}}</ref> The ingredient—[[acesulfame potassium]]—is combined with [[aspartame]] to provide the beverage's sweetness,<ref>{{cite web |title=Best New Products of 2007 |url=https://www.bevindustry.com/articles/81959-best-new-products-of-2007 |website=Beverage Industry |publisher=BNP Media |access-date=2024-07-22}}</ref> whereas some other diet colas are sweetened by aspartame alone.',
26 => 'In early-2005, Pepsi Max Twist (with added [[lemon]]-[[Lime (fruit)|lime]] flavour) joined the [[United Kingdom|UK]] and Australian product line. In autumn 2005, "Pepsi Max Punch" was marketed in the UK for the festive season. Containing ginger and cinnamon, the product was similar in flavour to [[Pepsi Holiday Spice]], a sugar-sweetened variety of Pepsi that was marketed in the US one year earlier. In late-2005 and early-2006, a coffee-flavoured variety was introduced in France, Finland, Ireland, Norway, and the UK. Known as "Pepsi Max Cappuccino" ("Pepsi Max Coffee Cino" in the UK), the product was prefigured by the similar [[Pepsi Kona]] (briefly [[test market|test-marketed]] in the US in 1996) and [[Pepsi Tarik]], available in [[Malaysia]] since 2005.',
27 => '[[File:Pepsi 500ml Bottle, UK.jpeg|thumb|150px|Standard 500 ml Pepsi Max bottle from the UK]]Pepsi Max was introduced to South Korea, Bulgaria, and the Philippines in 2006, as well as being reintroduced into Argentina in the spring of 2006 after being phased out after its launch in 1994. As well as this, Pepsi Max was introduced into Brazil, Egypt, Jordan, Lebanon, Turkey and the United Arab Emirates during early 2007.',
28 => '[[File:Pepsi Max bottles.JPG|thumb|left|Small 0.33 liter Pepsi Max bottles]]',
29 => 'In October 2008, Pepsi announced it would be redesigning its logo and re-branding many of its products. [[Pepsi]], [[Diet Pepsi]], and Pepsi Max all use lower-case fonts for name brands, [[Mountain Dew]] was renamed "Mtn Dew", and Diet Pepsi Max was re-branded as Pepsi Max. The brand's [[Pepsi Globe|blue and red globe trademark]] became a series of "smiles", with the central white band arcing at different angles depending on the product. The new imagery is being used. In the case of Pepsi Max, besides renaming of the drink its international name, the logo has a large "smile" likely to emphasize the North American drink's "Wake up people!" advertising campaign, and also uses [[black]] in the bottom half of the globe as opposed to the more standard [[royal blue]]. The new lower-case font used on Pepsi's products is reminiscent of the font used in Diet Pepsi's logo from the 1960s to the mid-1980s. The website for the "Wake up people!" campaign now redirects to the [[Pepsi Refresh Project]]. It is expected that the version of Pepsi Max outside North America will adopt the new logo used by its US–Canada counterpart; this has now occurred in Australia. In the UK, the cans now have the "Pepsi" text and the new Pepsi globe (with the normal Pepsi "smile" and the blue bottom half, as opposed to the black half used in the US) but the "Max" is in the previous style.',
30 => '[[File:New Pepsi Max branding.jpg|thumb|Can of Pepsi Max]]',
31 => 'A Pepsi Max Lime version was released in the United States in February 2010 under the name "Pepsi Max Cease Fire" It was introduced in the UK in late-2011. It was cross-promoted with a new flavor series of [[Doritos]] chips called "3rd Degree Burn". In July 2010, Pepsi began to move its North American branding for Pepsi Max to match its global branding. It now carries a Max typography similar to that used worldwide, and rolled out a new slogan: "Zero Calories. Maximum Pepsi Taste". Its formula has not changed. In May 2011, Pepsi introduced the drink to Spain. In 2016, the drink was introduced to Venezuela. In 2017 Pepsi Max was launched in Costa Rica.<ref>{{cite web|url= https://adondeirhoy.com/noticias/pepsi-max|title=Lanzamiento Pepsi Max en Costa Rica|date=20 November 2017|publisher=Adondeirhoy.com}}</ref>',
32 => 'In 2013, Pepsi Max collaborated with English magician Steven Frayne, also known as [[Dynamo (magician)|Dynamo]], as part of their 'Live for Now' campaign which was launched the previous year. As part of a launch event, Dynamo was seen in London hanging from the side of a number 543 double-decker bus on its journey along Millbank, past the Houses of Parliament and across Westminster Bridge, while hundreds of passers by watched.<ref>{{Cite web|url=https://metro.co.uk/2013/06/27/revealed-the-secrets-behind-magician-dynamos-london-bus-levitation-trick-3859172/|title=Revealed: Secrets behind Dynamo bus trick|date=2013-06-27|website=Metro|language=en-US|access-date=2019-06-12}}</ref><ref>{{Cite news|url=https://www.theguardian.com/uk/2013/jun/24/dynamo-levitate-london-bus|title=Dynamo 'levitates' beside London bus - but how does he do it?|last=Haynes|first=Jonathan|date=2013-06-24|work=The Guardian|access-date=2019-06-12|language=en-GB|issn=0261-3077}}</ref> The partnership also saw Dynamo appear in an on-pack promotion on cans and bottles of Pepsi Max during July and August, and secured 19 million unique impressions and 7 million total video views on social media.<ref>{{Cite web|url=https://www.campaignlive.co.uk/article/dynamo-performs-bus-levitation-magic-pepsi-max/1188075|title=Dynamo performs bus levitation magic for Pepsi Max|publisher=www.campaignlive.co.uk|access-date=2019-06-12}}</ref>',
33 => 'In 2017, the drink was reintroduced in Belarus, the Czech Republic, Greece, Hungary, India, Slovakia, Slovenia and Ukraine as Pepsi Black. As of 2017 it is available as Pepsi Max in Albania, Australia, Austria, Belgium, Bosnia and Herzegovina, China, Croatia, Denmark, Estonia, Finland, France, Germany, Italy, Iceland, Ireland, Liechtenstein, Luxembourg, Macedonia, Moldova, Montenegro, the Netherlands, New Zealand, Norway, the Philippines, Poland, Portugal, Romania, Russia, Serbia, Spain, Sweden, Switzerland, Thailand, Turkey, the United Kingdom and Venezuela.',
34 => 'Recent{{when|date=August 2023}} UK/Australia Pepsi Max television advertisements (as well as in several European countries) have featured the taglines "Maximum taste, no sugar" and "Don't worry, there's no sugar." Some have incorporated [[extreme sport]]s, as well as video games such as ''[[Motocross Mania]]'', in an attempt to appeal to young men (in contrast to other diet cola drinks, which tend to target young women). The British advertising campaign involved retouched versions of the American "Do the Dew" commercials for [[Mountain Dew]] (a variant of which is sold in the UK), rebranded as "Live life to the Max".',
35 => '[[Coca-Cola Zero Sugar|Coca-Cola Zero]], a sugar-free cola from [[The Coca-Cola Company]], is marketed in a similar manner. In the UK, some Coke Zero advertising alluded to Pepsi Max, leading to a counter-campaign by Pepsi extolling the virtues of the concept of "maximum" over that of "zero".<ref>{{cite web | last=Leow | first=Mikelle | title=Pepsi Ad Mischievously Pokes Fun At Diet Coke Without Dropping Names | website=TAXI (website) | date=2018-04-26 | url=https://designtaxi.com/news/399398/Pepsi-Ad-Mischievously-Pokes-Fun-At-Diet-Coke-Without-Dropping-Names/ | access-date=2019-08-22}}</ref><ref>{{cite web |date=2019-08-12 |title=Pepsi MAX on Twitter |url=https://twitter.com/PepsiMaxUK/status/983268284597334016 |access-date=2019-08-22 |publisher=Twitter}}</ref><ref>{{cite book | last1=Penco | first1=C. | last2=Domaneschi | first2=F. | title=Come non detto: Usi e abusi dei sottintesi | publisher=Editori Laterza | series=i Robinson / Letture | year=2016 | isbn=978-88-581-2430-7 | url=https://books.google.com/books?id=zpiODAAAQBAJ&pg=PA83 | language=it | access-date=2019-08-22 | page=83}}</ref>',
36 => '===Variants===',
37 => 'The Pepsi Max brand has seen many flavor variants and varieties across the world where the drink is marketed.',
38 => '',
39 => '===Pepsi Max===',
40 => '{{More citations needed section|date=October 2015}}',
41 => '!width=12%| Name !! Launched !! Flavour !! Regions where it is sold || Additional Notes',
42 => '|-',
43 => '| Pepsi Max Lemon',
44 => '| style="text-align:center;"| 2004',
45 => '| [[Lemon]]',
46 => '| Belgium<br>Norway<br>Sweden<br>The Netherlands<br>Germany<br>Australia',
47 => '| Was first sold in Belgium as '''Pepsi Max Cool Lemon''' before it was renamed in 2017.',
48 => '|-',
49 => '| Pepsi Max Lemon and Lime Twist',
50 => '| style="text-align:center;"| 2005',
51 => '| [[Lemon]]/[[Lime (fruit)|Lime]]',
52 => '| United Kingdom<br>France<br>Argentina<br>Brazil<br>Poland<br>Turkey',
53 => '| Was sold in France as '''Pepsi Max Citron Citron Vert'''.',
54 => '|-',
55 => '| Pepsi Max Punch',
56 => '| style="text-align:center;"| 2005',
57 => '| [[Ginger]] and [[Cinnamon]]',
58 => '| United Kingdom',
59 => '| Sold as a limited edition during the 2005 Christmas Season. It is similar to the North American [[Pepsi Holiday Spice]] which was sold the year before and the year after.',
60 => '|-',
61 => '| Pepsi Max Gold',
62 => '| style="text-align:center;"| 2006',
63 => '| [[Ginger]]',
64 => '| Finland',
65 => '| Sold as a limited edition alongside the regular Pepsi Gold for the 2006 FIFA World Cup.',
66 => '|-',
67 => '| Pepsi Max Coffee Cino',
68 => '| style="text-align:center;"| 2006',
69 => '| [[Cappuccino]]/[[Coffee]]',
70 => '| United Kingdom<ref>{{cite magazine|author=Mark Choueke |url=http://www.marketingweek.co.uk/news/supermarkets-poised-to-axe-pepsi-coffee-flavoured-cola/2053225.article |title=Supermarkets poised to axe Pepsi coffee-flavoured cola |magazine=Marketing Week |access-date=2010-06-01}}</ref><br>France<br>Portugal',
71 => '| Sold in France and Portugal as '''Pepsi Max Cappuccino'''.',
72 => '| Pepsi Max Chill',
73 => '| style="text-align:center;"| 2007',
74 => '| [[Apple]]',
75 => '| Sweden<br>Finland',
76 => '| Sold as a limited edition in both countries in the Summer of 2007.',
77 => '| Pepsi Max Mojo',
78 => '| style="text-align:center;"| 2008',
79 => '| [[Mojito]] [[Lime (fruit)|Lime]]/[[Lamiaceae|Mint]]',
80 => '| Finland<br>Denmark',
81 => '| Was sold as a limited edition in 2008 in the former, and in 2009 in the latter under the name '''Pepsi Max Mojito'''.',
82 => '| Pepsi Max Energy',
83 => '| style="text-align:center;"| 2008',
84 => '| [[Cola]] with 66% more [[caffeine]]',
85 => '| Germany',
86 => '| Was sold as a limited edition in 2008.',
87 => '| Pepsi Max Wild Side',
88 => '| style="text-align:center;"| 2010',
89 => '| Wild [[Baobab]]',
90 => '| Sweden',
91 => '| Was sold as a limited edition in 2010.',
92 => '| Pepsi Max Lime',
93 => '| style="text-align:center;"| 2011',
94 => '| [[Lime (fruit)|Lime]]',
95 => '| Australia<br>United Kingdom<br>France<br>Lebanon<br>Finland<br>Sweden<br>Norway<br>Denmark<br>Iceland<br>Hungary<br>Romania<br>Poland<br>Serbia<br>Czech Republic<br>China<br>Poland, Portugal<br>Serbia<br>Spain',
96 => '| Was first sold as '''Pepsi Max Cease Fire''' and '''Pepsi Max Citrus Freeze''' in Australia/New Zealand and the United Kingdom respectively in 2011 as part of a promotion with [[Doritos]] corn chips before being re-released in 2016 (as a limited edition) and 2021 respectively. Sold as '''Pepsi Black Lime''' in some countries',
97 => '| Pepsi Max Cherry',
98 => '| style="text-align:center;"| 2011',
99 => '| [[Cherry]]',
100 => '| United Kingdom<br>France<ref>{{cite web |url= http://www.rayon-boissons.com/Nouveaux-Produits/Pepsi-Max-a-son-cherry-29039 |language= fr |title= Pepsi Max a son cherry |trans-title= Pepsi Max has cherry |date= April 1, 2014 |publisher=Rayon Bouissons |access-date= January 10, 2016}}</ref><br>Netherlands<br>Denmark',
101 => 'Romania<br>Norway<br>Finland<br>Iceland<br>Germany<br>Russia',
102 => '| Was first released in the United Kingdom in June 2011 only at [[Asda]] stores in 2 liter bottles, and gained a wide release in 2012.',
103 => '| Pepsi Max Ginger',
104 => '| style="text-align:center;"|2017',
105 => '| [[Ginger]]',
106 => '| United Kingdom<br>Lebanon<br>Russia<br>Norway<br>Finland<br>The Netherlands<br>Denmark<br>Sweden<br>Germany',
107 => '|',
108 => '| Pepsi Max Vanilla',
109 => '| style="text-align:center;"|2018',
110 => '| [[Vanilla]]',
111 => '| Australia<br>New Zealand<br>Poland<br>Germany<ref>https://pepsi.de/produkte/pepsi-max-vanilla</ref>',
112 => '| Sold as '''Pepsi Black Vanilla''' in some countries',
113 => '| Pepsi Max Raspberry',
114 => '| style="text-align:center;"|2018',
115 => '| [[Raspberry]]',
116 => '| Australia<br>New Zealand<br>United Kingdom<br>Turkey<ref>{{cite web | url=http://www.fmcgturkiye.net/2020/05/06/ahududu-tadi-sevenler-icin-yeni-pepsi-raspberry/ | title=Ahududu tadı sevenler için Yeni Pepsi Raspberry! }}</ref><br>Sweden<br>France',
117 => 'Romania<br>Russia<br>Taiwan<br>United Arab Emirates',
118 => '|Sold as '''Pepsi Black Raspberry''' in some countries',
119 => '| Pepsi Max Creaming Soda',
120 => '| style="text-align:center;"| 2019',
121 => '| [[Cream Soda]]',
122 => '| Australia',
123 => '|',
124 => '| Pepsi Max Mango',
125 => '| style="text-align:center;"| 2020',
126 => '| [[Mango]]',
127 => '| Australia<br>Hungary<br>Poland<br>Czech Republic<br>Serbia<br>Finland<br>Sweden<br>Denmark',
128 => 'Norway<br>Turkey<br>United Kingdom',
129 => '| Sold as '''Pepsi Black Mango''' in some countries',
130 => '|-',
131 => '| Pepsi Max No Caffeine',
132 => '| style="text-align:center;"| 2020',
133 => '| [[Cola]] without [[Caffeine]]',
134 => '| United Kingdom<br>Finland',
135 => '|',
136 => '|-',
137 => '| Pepsi Max Pineapple',
138 => '| style="text-align:center;"| 2020',
139 => '|[[Pineapple]]',
140 => '| Hungary<br>Poland<br>Czech Republic',
141 => 'Romania<br>Serbia<br>Sweden<br>Australia',
142 => '|',
143 => '|-',
144 => '| Pepsi Max Electric',
145 => '| style="text-align:center;"| 2024',
146 => '| [[Citrus]] (blue coloured)',
147 => '| Denmark<ref>https://royal4you.com/dk_da/pepsi-max-blue-50-pet-45-24-50-000000000000030153</ref><br>Norway<ref>https://www.ringnes.no/produkter/pepsi/pepsi-max-electric-blue/?CKey=</ref><br>Sweden<ref>https://www.carlsbergkonsumentservice.se/org/carlsberg-sv/d/pepsi-electic/</ref><br>United Kingdom<ref>https://www.britvic.com/our-news/performance/pepsi-set-to-super-charge-soft-drinks-with-bold-electric-blue-cola/</ref>',
148 => '| Sold in the United Kingdom as a year-long limited edition under the name '''Pepsi Electric'''. It is similar to [[Pepsi Blue]].',
149 => 'Beginning in early 1994, an entirely different Pepsi Max was marketed in Canada. Now regarded as a precursor to [[Pepsi Edge]], it was sweetened with a combination of aspartame and [[high fructose corn syrup]]. As a result, it contained two-thirds fewer calories than full-sugar colas (including regular Pepsi), but more calories than conventional diet/light colas (or the version of Pepsi Max sold elsewhere). The Canadian product was discontinued in 2002; the [[Diet Pepsi Max]] product introduced in 2008 has no direct relationship to the earlier formulation.',
150 => '* [[List of Pepsi variations]]',
151 => '',
152 => '==Further reading==',
153 => '* Kotabe, M. and Helsen, K. ''Global Marketing Management'', John Wiley & Sons, 2004. {{ISBN|0-471-23062-6}}.iPhone 15 Pepsi Max',
154 => '{{commons category}}',
155 => '* {{Official website}}',
156 => '[[Category:Caffeinated soft drinks]]',
157 => '[[Category:PepsiCo cola brands]]'
] |
All external links added in the edit (added_links) | [
0 => 'http://www.bostonherald.com/business/business_markets/2008/12/pepsi_kills_ads_depicting_suicide',
1 => 'http://www.bnet.com/blog/advertising-business/bbdo-airs-8220suicide-8221-ads-for-pepsi-max/164',
2 => 'http://adage.com/globalnews/article?article_id=132952',
3 => 'https://www.wikidata.org/wiki/Q3493770?uselang=en#P856',
4 => 'http://www.pepsico.com/'
] |
All external links removed in the edit (removed_links) | [
0 => 'https://metro.co.uk/2013/06/27/revealed-the-secrets-behind-magician-dynamos-london-bus-levitation-trick-3859172/',
1 => 'https://www.theguardian.com/uk/2013/jun/24/dynamo-levitate-london-bus',
2 => 'https://www.worldcat.org/issn/0261-3077',
3 => 'https://www.campaignlive.co.uk/article/dynamo-performs-bus-levitation-magic-pepsi-max/1188075',
4 => 'https://designtaxi.com/news/399398/Pepsi-Ad-Mischievously-Pokes-Fun-At-Diet-Coke-Without-Dropping-Names/',
5 => 'https://twitter.com/PepsiMaxUK/status/983268284597334016',
6 => 'https://books.google.com/books?id=zpiODAAAQBAJ&pg=PA83',
7 => 'http://www.fmcgturkiye.net/2020/05/06/ahududu-tadi-sevenler-icin-yeni-pepsi-raspberry/',
8 => 'https://www.wikidata.org/wiki/Q3493770#P856',
9 => 'http://www.marketingweek.co.uk/news/supermarkets-poised-to-axe-pepsi-coffee-flavoured-cola/2053225.article',
10 => 'http://www.rayon-boissons.com/Nouveaux-Produits/Pepsi-Max-a-son-cherry-29039',
11 => 'https://pepsi.de/produkte/pepsi-max-vanilla',
12 => 'https://www.ringnes.no/produkter/pepsi/pepsi-max-electric-blue/?CKey=',
13 => 'https://www.britvic.com/our-news/performance/pepsi-set-to-super-charge-soft-drinks-with-bold-electric-blue-cola/',
14 => 'https://www.bevindustry.com/articles/81959-best-new-products-of-2007',
15 => 'https://royal4you.com/dk_da/pepsi-max-blue-50-pet-45-24-50-000000000000030153',
16 => 'https://www.carlsbergkonsumentservice.se/org/carlsberg-sv/d/pepsi-electic/'
] |
All external links in the new text (all_links) | [
0 => 'https://adondeirhoy.com/noticias/pepsi-max',
1 => 'http://www.bostonherald.com/business/business_markets/2008/12/pepsi_kills_ads_depicting_suicide',
2 => 'http://www.bnet.com/blog/advertising-business/bbdo-airs-8220suicide-8221-ads-for-pepsi-max/164',
3 => 'http://adage.com/globalnews/article?article_id=132952',
4 => 'https://www.wikidata.org/wiki/Q3493770?uselang=en#P856',
5 => 'https://www.google.com/search?as_eq=wikipedia&q=%22Pepsi+Max%22',
6 => 'https://www.google.com/search?tbm=nws&q=%22Pepsi+Max%22+-wikipedia&tbs=ar:1',
7 => 'https://www.google.com/search?&q=%22Pepsi+Max%22&tbs=bkt:s&tbm=bks',
8 => 'https://www.google.com/search?tbs=bks:1&q=%22Pepsi+Max%22+-wikipedia',
9 => 'https://scholar.google.com/scholar?q=%22Pepsi+Max%22',
10 => 'https://www.jstor.org/action/doBasicSearch?Query=%22Pepsi+Max%22&acc=on&wc=on',
11 => 'https://pepsi.co.uk/',
12 => 'http://www.pepsico.com/'
] |
Links in the page, before the edit (old_links) | [
0 => 'https://www.google.com/search?as_eq=wikipedia&q=%22Pepsi+Max%22',
1 => 'https://www.google.com/search?tbm=nws&q=%22Pepsi+Max%22+-wikipedia&tbs=ar:1',
2 => 'https://www.google.com/search?&q=%22Pepsi+Max%22&tbs=bkt:s&tbm=bks',
3 => 'https://www.google.com/search?tbs=bks:1&q=%22Pepsi+Max%22+-wikipedia',
4 => 'https://scholar.google.com/scholar?q=%22Pepsi+Max%22',
5 => 'https://www.jstor.org/action/doBasicSearch?Query=%22Pepsi+Max%22&acc=on&wc=on',
6 => 'https://pepsi.co.uk/',
7 => 'https://adondeirhoy.com/noticias/pepsi-max',
8 => 'https://metro.co.uk/2013/06/27/revealed-the-secrets-behind-magician-dynamos-london-bus-levitation-trick-3859172/',
9 => 'https://www.theguardian.com/uk/2013/jun/24/dynamo-levitate-london-bus',
10 => 'https://www.worldcat.org/issn/0261-3077',
11 => 'https://www.campaignlive.co.uk/article/dynamo-performs-bus-levitation-magic-pepsi-max/1188075',
12 => 'https://designtaxi.com/news/399398/Pepsi-Ad-Mischievously-Pokes-Fun-At-Diet-Coke-Without-Dropping-Names/',
13 => 'https://twitter.com/PepsiMaxUK/status/983268284597334016',
14 => 'https://books.google.com/books?id=zpiODAAAQBAJ&pg=PA83',
15 => 'http://www.fmcgturkiye.net/2020/05/06/ahududu-tadi-sevenler-icin-yeni-pepsi-raspberry/',
16 => 'https://www.wikidata.org/wiki/Q3493770#P856',
17 => 'http://www.marketingweek.co.uk/news/supermarkets-poised-to-axe-pepsi-coffee-flavoured-cola/2053225.article',
18 => 'http://www.rayon-boissons.com/Nouveaux-Produits/Pepsi-Max-a-son-cherry-29039',
19 => 'https://pepsi.de/produkte/pepsi-max-vanilla',
20 => 'https://www.ringnes.no/produkter/pepsi/pepsi-max-electric-blue/?CKey=',
21 => 'https://www.britvic.com/our-news/performance/pepsi-set-to-super-charge-soft-drinks-with-bold-electric-blue-cola/',
22 => 'https://www.bevindustry.com/articles/81959-best-new-products-of-2007',
23 => 'https://royal4you.com/dk_da/pepsi-max-blue-50-pet-45-24-50-000000000000030153',
24 => 'https://www.carlsbergkonsumentservice.se/org/carlsberg-sv/d/pepsi-electic/'
] |
Parsed HTML source of the new revision (new_html) | '<div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">This article is about the beverage available outside North America. For the North American beverage, see <a href="/enwiki/wiki/Pepsi_Zero_Sugar" title="Pepsi Zero Sugar">Pepsi Zero Sugar</a>. For the roller coaster, see <a href="/enwiki/wiki/Pepsi_Max_Big_One" class="mw-redirect" title="Pepsi Max Big One">Pepsi Max Big One</a>.</div>
<style data-mw-deduplicate="TemplateStyles:r1236091366">.mw-parser-output .ambox{border:1px solid #a2a9b1;border-left:10px solid #36c;background-color:#fbfbfb;box-sizing:border-box}.mw-parser-output .ambox+link+.ambox,.mw-parser-output .ambox+link+style+.ambox,.mw-parser-output .ambox+link+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+style+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+link+.ambox{margin-top:-1px}html body.mediawiki .mw-parser-output .ambox.mbox-small-left{margin:4px 1em 4px 0;overflow:hidden;width:238px;border-collapse:collapse;font-size:88%;line-height:1.25em}.mw-parser-output .ambox-speedy{border-left:10px solid #b32424;background-color:#fee7e6}.mw-parser-output .ambox-delete{border-left:10px solid #b32424}.mw-parser-output .ambox-content{border-left:10px solid #f28500}.mw-parser-output .ambox-style{border-left:10px solid #fc3}.mw-parser-output .ambox-move{border-left:10px solid #9932cc}.mw-parser-output .ambox-protection{border-left:10px solid #a2a9b1}.mw-parser-output .ambox .mbox-text{border:none;padding:0.25em 0.5em;width:100%}.mw-parser-output .ambox .mbox-image{border:none;padding:2px 0 2px 0.5em;text-align:center}.mw-parser-output .ambox .mbox-imageright{border:none;padding:2px 0.5em 2px 0;text-align:center}.mw-parser-output .ambox .mbox-empty-cell{border:none;padding:0;width:1px}.mw-parser-output .ambox .mbox-image-div{width:52px}html.client-js body.skin-minerva .mw-parser-output .mbox-text-span{margin-left:23px!important}@media(min-width:720px){.mw-parser-output .ambox{margin:0 10%}}@media print{body.ns-0 .mw-parser-output .ambox{display:none!important}}</style><table class="box-More_citations_needed plainlinks metadata ambox ambox-content ambox-Refimprove" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><a href="/enwiki/wiki/File:Question_book-new.svg" class="mw-file-description"><img alt="" src="/upwiki/wikipedia/en/thumb/9/99/Question_book-new.svg/50px-Question_book-new.svg.png" decoding="async" width="50" height="39" class="mw-file-element" srcset="/upwiki/wikipedia/en/thumb/9/99/Question_book-new.svg/75px-Question_book-new.svg.png 1.5x, /upwiki/wikipedia/en/thumb/9/99/Question_book-new.svg/100px-Question_book-new.svg.png 2x" data-file-width="512" data-file-height="399" /></a></span></div></td><td class="mbox-text"><div class="mbox-text-span">This article <b>needs additional citations for <a href="/enwiki/wiki/Wikipedia:Verifiability" title="Wikipedia:Verifiability">verification</a></b>.<span class="hide-when-compact"> Please help <a href="/enwiki/wiki/Special:EditPage/Pepsi_Max" title="Special:EditPage/Pepsi Max">improve this article</a> by <a href="/enwiki/wiki/Help:Referencing_for_beginners" title="Help:Referencing for beginners">adding citations to reliable sources</a>. Unsourced material may be challenged and removed.<br /><small><span class="plainlinks"><i>Find sources:</i> <a rel="nofollow" class="external text" href="https://www.google.com/search?as_eq=wikipedia&q=%22Pepsi+Max%22">"Pepsi Max"</a> – <a rel="nofollow" class="external text" href="https://www.google.com/search?tbm=nws&q=%22Pepsi+Max%22+-wikipedia&tbs=ar:1">news</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?&q=%22Pepsi+Max%22&tbs=bkt:s&tbm=bks">newspapers</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?tbs=bks:1&q=%22Pepsi+Max%22+-wikipedia">books</a> <b>·</b> <a rel="nofollow" class="external text" href="https://scholar.google.com/scholar?q=%22Pepsi+Max%22">scholar</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.jstor.org/action/doBasicSearch?Query=%22Pepsi+Max%22&acc=on&wc=on">JSTOR</a></span></small></span> <span class="date-container"><i>(<span class="date">January 2008</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/enwiki/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table>
<style data-mw-deduplicate="TemplateStyles:r1237879389">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}body.skin-minerva .mw-parser-output .infobox-header,body.skin-minerva .mw-parser-output .infobox-subheader,body.skin-minerva .mw-parser-output .infobox-above,body.skin-minerva .mw-parser-output .infobox-title,body.skin-minerva .mw-parser-output .infobox-image,body.skin-minerva .mw-parser-output .infobox-full-data,body.skin-minerva .mw-parser-output .infobox-below{text-align:center}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><table class="infobox hrecipe hproduct"><caption class="infobox-title fn ingredient">Pepsi Max</caption><tbody><tr><td colspan="2" class="infobox-image"><span class="mw-default-size" typeof="mw:Error mw:File/Frameless"><a href="/enwiki//en.wikipedia.org/wiki/Special:Upload?wpDestFile=Pepsi-Max-logo.png" class="new" title="File:Pepsi-Max-logo.png"><span class="mw-file-element mw-broken-media">File:Pepsi-Max-logo.png</span></a></span></td></tr><tr><td colspan="2" class="infobox-image"><span class="mw-default-size" typeof="mw:Error mw:File"><a href="/enwiki//en.wikipedia.org/wiki/Special:Upload?wpDestFile=Pepsi_Black_bottle.png" class="new" title="File:Pepsi Black bottle.png"><span class="mw-file-element mw-broken-media">File:Pepsi Black bottle.png</span></a></span><div class="infobox-caption">Current bottle of <i>Pepsi Black</i></div></td></tr><tr><th scope="row" class="infobox-label">Type</th><td class="infobox-data category"><a href="/enwiki/wiki/Diet_soda" title="Diet soda">Diet</a> <a href="/enwiki/wiki/Cola" title="Cola">cola</a></td></tr><tr><th scope="row" class="infobox-label">Manufacturer</th><td class="infobox-data brand"><a href="/enwiki/wiki/PepsiCo" title="PepsiCo">PepsiCo</a></td></tr><tr><th scope="row" class="infobox-label"><span class="nowrap">Country of origin </span></th><td class="infobox-data"><a href="/enwiki/wiki/Ukraine" title="Ukraine">Ukraine</a>, <a href="/enwiki/wiki/United_Kingdom" title="United Kingdom">United Kingdom</a>, <a href="/enwiki/wiki/Italy" title="Italy">Italy</a>, <a href="/enwiki/wiki/Turkey" title="Turkey">Turkey</a></td></tr><tr><th scope="row" class="infobox-label">Introduced</th><td class="infobox-data">1993</td></tr><tr><th scope="row" class="infobox-label">Variants</th><td class="infobox-data">Pepsi Max Cappuccino, Pepsi Max Twist, Pepsi Max Punch, Pepsi Max Cherry, Pepsi Max Ginger and Pepsi Max Vanilla.</td></tr><tr><th scope="row" class="infobox-label">Related products</th><td class="infobox-data"><a href="/enwiki/wiki/Pepsi_ONE" class="mw-redirect" title="Pepsi ONE">Pepsi ONE</a>, <a href="/enwiki/wiki/Diet_Pepsi" title="Diet Pepsi">Diet Pepsi</a></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="https://pepsi.co.uk/">pepsi<wbr />.co<wbr />.uk</a></span> <span class="penicon autoconfirmed-show"><span class="mw-valign-text-top" typeof="mw:File/Frameless"><a href="https://www.wikidata.org/wiki/Q3493770?uselang=en#P856" title="Edit this on Wikidata"><img alt="Edit this on Wikidata" src="/upwiki/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/10px-OOjs_UI_icon_edit-ltr-progressive.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="/upwiki/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/15px-OOjs_UI_icon_edit-ltr-progressive.svg.png 1.5x, /upwiki/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png 2x" data-file-width="20" data-file-height="20" /></a></span></span></td></tr></tbody></table>
<p><b>Pepsi Max</b> (also known as <b>Pepsi Black</b> in some countries) is a low-<a href="/enwiki/wiki/Calorie" title="Calorie">calorie</a>, <a href="/enwiki/wiki/Sugar" title="Sugar">sugar</a>-free <a href="/enwiki/wiki/Cola" title="Cola">cola</a>, marketed by <a href="/enwiki/wiki/PepsiCo" title="PepsiCo">PepsiCo</a> as an alternative to their drinks <a href="/enwiki/wiki/Pepsi" title="Pepsi">Pepsi</a> and <a href="/enwiki/wiki/Diet_Pepsi" title="Diet Pepsi">Diet Pepsi</a>. It is sold primarily in <a href="/enwiki/wiki/Europe" title="Europe">European</a> and <a href="/enwiki/wiki/Asia" title="Asia">Asian</a> markets.
</p><p>A drink with the same name but different formulation (containing ginseng and higher quantities of caffeine) was sold in the United States until it was renamed "<a href="/enwiki/wiki/Pepsi_Zero_Sugar" title="Pepsi Zero Sugar">Pepsi Zero Sugar</a>" in late 2016.
</p>
<div id="toc" class="toc" role="navigation" aria-labelledby="mw-toc-heading"><input type="checkbox" role="button" id="toctogglecheckbox" class="toctogglecheckbox" style="display:none" /><div class="toctitle" lang="en" dir="ltr"><h2 id="mw-toc-heading">Contents</h2><span class="toctogglespan"><label class="toctogglelabel" for="toctogglecheckbox"></label></span></div>
<ul>
<li class="toclevel-1 tocsection-1"><a href="#History"><span class="tocnumber">1</span> <span class="toctext">History</span></a></li>
<li class="toclevel-1 tocsection-2"><a href="#Product_positioning"><span class="tocnumber">2</span> <span class="toctext">Product positioning</span></a>
<ul>
<li class="toclevel-2 tocsection-3"><a href="#Controversies"><span class="tocnumber">2.1</span> <span class="toctext">Controversies</span></a>
<ul>
<li class="toclevel-3 tocsection-4"><a href="#Suicide"><span class="tocnumber">2.1.1</span> <span class="toctext">Suicide</span></a></li>
</ul>
</li>
</ul>
</li>
<li class="toclevel-1 tocsection-5"><a href="#Canadian_formulation"><span class="tocnumber">3</span> <span class="toctext">Canadian formulation</span></a></li>
<li class="toclevel-1 tocsection-6"><a href="#See_also"><span class="tocnumber">4</span> <span class="toctext">See also</span></a></li>
<li class="toclevel-1 tocsection-7"><a href="#References"><span class="tocnumber">5</span> <span class="toctext">References</span></a>
<ul>
<li class="toclevel-2 tocsection-8"><a href="#Notations"><span class="tocnumber">5.1</span> <span class="toctext">Notations</span></a></li>
<li class="toclevel-2 tocsection-9"><a href="#Footnotes"><span class="tocnumber">5.2</span> <span class="toctext">Footnotes</span></a></li>
</ul>
</li>
<li class="toclevel-1 tocsection-10"><a href="#External_links"><span class="tocnumber">6</span> <span class="toctext">External links</span></a></li>
</ul>
</div>
<div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection">
<a role="button"
href="/enwiki/w/index.php?title=Pepsi_Max&action=edit&section=1"title="Edit section: History"
class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet ">
<span class="minerva-icon minerva-icon--edit"></span>
<span>edit</span>
</a>
</span>
</div>
<figure typeof="mw:File/Thumb"><a href="/enwiki/wiki/File:Pepsi_500ml_Bottle,_UK.jpeg" class="mw-file-description"><img src="/upwiki/wikipedia/commons/thumb/6/68/Pepsi_500ml_Bottle%2C_UK.jpeg/250px-Pepsi_500ml_Bottle%2C_UK.jpeg" decoding="async" width="250" height="576" class="mw-file-element" srcset="/upwiki/wikipedia/commons/thumb/6/68/Pepsi_500ml_Bottle%2C_UK.jpeg/375px-Pepsi_500ml_Bottle%2C_UK.jpeg 1.5x, /upwiki/wikipedia/commons/thumb/6/68/Pepsi_500ml_Bottle%2C_UK.jpeg/500px-Pepsi_500ml_Bottle%2C_UK.jpeg 2x" data-file-width="827" data-file-height="1906" /></a><figcaption>Standard 500ml Pepsi Max bottle from the <a href="/enwiki/wiki/United_Kingdom" title="United Kingdom">UK</a>.</figcaption></figure>
<p>Pepsi Max debuted in <a href="/enwiki/wiki/Australia" title="Australia">Australia</a>, <a href="/enwiki/wiki/United_Kingdom" title="United Kingdom">United Kingdom</a> and <a href="/enwiki/wiki/Italy" title="Italy">Italy</a> in April 1993. The rollout was expanded to <a href="/enwiki/wiki/Republic_of_Ireland" title="Republic of Ireland">Ireland</a> the following September, and to <a href="/enwiki/wiki/France" title="France">France</a>, <a href="/enwiki/wiki/Greece" title="Greece">Greece</a>, <a href="/enwiki/wiki/Spain" title="Spain">Spain</a>, <a href="/enwiki/wiki/Portugal" title="Portugal">Portugal</a> the <a href="/enwiki/wiki/Netherlands" title="Netherlands">Netherlands</a> the following December. By the end of 1994, Pepsi Max was sold in approximately twenty countries. By the end of 1995, that figure had more than doubled. The product remained unavailable in the <a href="/enwiki/wiki/United_States" title="United States">United States</a> until 2006 (the U.S. is PepsiCo's native market, and the largest consumer of carbonated <a href="/enwiki/wiki/Soft_drink" title="Soft drink">soft drinks</a>), where one of its principal ingredients had not yet been approved by the <a href="/enwiki/wiki/Food_and_Drug_Administration" title="Food and Drug Administration">Food and Drug Administration</a>. The ingredient in question—<a href="/enwiki/wiki/Acesulfame_potassium" title="Acesulfame potassium">acesulfame potassium</a>—is combined with <a href="/enwiki/wiki/Aspartame" title="Aspartame">aspartame</a> to provide the beverage's sweetness, whereas some other diet colas are sweetened by aspartame alone.
</p><p>It's one of the most well known drinks in the world.
On 28 May 1994, <a href="/enwiki/wiki/England" title="England">England</a>'s <a href="/enwiki/wiki/Blackpool_Pleasure_Beach" title="Blackpool Pleasure Beach">Blackpool Pleasure Beach</a> amusement park opened the <a href="/enwiki/wiki/Pepsi_Max_Big_One" class="mw-redirect" title="Pepsi Max Big One">Pepsi Max Big One</a> steel <a href="/enwiki/wiki/Roller_coaster" title="Roller coaster">roller coaster</a>. At the time, the Pepsi-sponsored attraction was the world's tallest and fastest roller coaster. Both records subsequently were broken elsewhere, but to this date, it still remains the tallest roller coaster in the <a href="/enwiki/wiki/United_Kingdom" title="United Kingdom">United Kingdom</a>, and one of the tallest and longest coasters in <a href="/enwiki/wiki/Europe" title="Europe">Europe</a>.
</p><p>In early 2005, Pepsi Max Twist (with added <a href="/enwiki/wiki/Lemon" title="Lemon">lemon</a>-<a href="/enwiki/wiki/Lime_(fruit)" title="Lime (fruit)">lime</a> flavour) joined the <a href="/enwiki/wiki/United_Kingdom" title="United Kingdom">UK</a> and Australian product line. In autumn 2005, Pepsi Max Punch was marketed in the UK for the festive season. Containing ginger and cinnamon, the product was similar in flavour to <a href="/enwiki/wiki/Pepsi_Holiday_Spice" class="mw-redirect" title="Pepsi Holiday Spice">Pepsi Holiday Spice</a>, a sugar-sweetened variety of Pepsi that was marketed in the U.S. one year earlier. In late 2005 and early 2006, a coffee-flavoured variety was introduced in France, <a href="/enwiki/wiki/Finland" title="Finland">Finland</a>, Ireland, <a href="/enwiki/wiki/Norway" title="Norway">Norway</a> and the UK. Known as <i>Pepsi Max Cappuccino</i> (<i>Pepsi Max Coffee Cino</i> in the UK), the product is predated by the similar <a href="/enwiki/wiki/Pepsi_Kona" class="mw-redirect" title="Pepsi Kona">Pepsi Kona</a> (briefly <a href="/enwiki/wiki/Test_market" title="Test market">test-marketed</a> in the U.S. in 1996) and <a href="/enwiki/wiki/Pepsi_Tarik" class="mw-redirect" title="Pepsi Tarik">Pepsi Tarik</a> (available in <a href="/enwiki/wiki/Malaysia" title="Malaysia">Malaysia</a> since 2005).
</p><p>Pepsi Max was introduced into <a href="/enwiki/wiki/South_Korea" title="South Korea">South Korea</a>, <a href="/enwiki/wiki/Bulgaria" title="Bulgaria">Bulgaria</a> and the <a href="/enwiki/wiki/Philippines" title="Philippines">Philippines</a> during 2006, as well as being reintroduced into <a href="/enwiki/wiki/Argentina" title="Argentina">Argentina</a> in the spring of 2006 after being phased out after its launch in 1994. As well as this, Pepsi Max was introduced into <a href="/enwiki/wiki/Brazil" title="Brazil">Brazil</a>, <a href="/enwiki/wiki/Egypt" title="Egypt">Egypt</a>, <a href="/enwiki/wiki/Jordan" title="Jordan">Jordan</a>, <a href="/enwiki/wiki/Lebanon" title="Lebanon">Lebanon</a> and the <a href="/enwiki/wiki/United_Arab_Emirates" title="United Arab Emirates">UAE</a> during early 2007.
</p><p>In October 2008, Pepsi announced they would be redesigning their logo and re-branding many of their products. <a href="/enwiki/wiki/Pepsi" title="Pepsi">Pepsi</a>, <a href="/enwiki/wiki/Diet_Pepsi" title="Diet Pepsi">Diet Pepsi</a> and Pepsi Max all use lower-case fonts for name brands, <a href="/enwiki/wiki/Mountain_Dew" title="Mountain Dew">Mountain Dew</a> was renamed "Mtn Dew," and Diet Pepsi Max was re-branded as Pepsi Max. The brand's <a href="/enwiki/wiki/Pepsi_Globe" title="Pepsi Globe">blue and red globe trademark</a> became a series of "smiles," with the central white band arcing at different angles depending on the product. The new imagery has started to be used. In the case of Pepsi Max, besides the renaming of the drink to its international name, the logo has a large "smile" likely to emphasize the North American drink's "Wake up people!" advertising campaign, and also uses <a href="/enwiki/wiki/Black" title="Black">black</a> in the bottom half of the globe as opposed to the more standard <a href="/enwiki/wiki/Royal_blue" title="Royal blue">royal blue</a>. The new lower-case font used on Pepsi's products are reminiscent of the font used in Diet Pepsi's logo from the 1960s to the mid-1980s. The website for the "Wake up people!" campaign now redirects to the <a href="/enwiki/wiki/Pepsi_Refresh_Project" title="Pepsi Refresh Project">Pepsi Refresh Project</a>. It is expected that the version of Pepsi Max outside North America will adopt the new logo used by its U.S. / Canada counterpart; this has now occurred in Australia. In the UK, the cans now have the 'pepsi' text and the new Pepsi globe (with the normal pepsi 'smile' and the blue bottom half, as opposed to the black half used in the US) but the 'Max' is in the previous style.
</p><p>A Pepsi Max Lime version was released in the United States in February 2010 under the name "Pepsi Max Cease Fire". (which later introduced into the UK in late 2011) It was cross-promoted with a new flavor series of <a href="/enwiki/wiki/Doritos" title="Doritos">Doritos</a> chips called "3rd Degree Burn". In July 2010, Pepsi began to move its North American branding for Pepsi Max to match its global branding. It now carries a Max typography similar to what is used worldwide, and rolled out a new slogan: "Zero Calories. Maximum Pepsi Taste." Its formula has not been changed. In May 2011, Pepsi introduced the drink to Spain.
</p><p>In 2012 The soft drink was promoted in the popular "[[Uncle Drew]]" commercials, featuring [[National Basketball Association]] (NBA) star [[Kyrie Irving]] with tagline. "GET BUCKETS"
</p><p>In 2016, the drink was introduced to Venezuela. In 2017 Pepsi Max was launched in Costa Rica<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup>
</p><p>In 2017, the drink was reintroduced in <a href="/enwiki/wiki/Belarus" title="Belarus">Belarus</a>, <a href="/enwiki/wiki/Croatia" title="Croatia">Croatia</a>, the <a href="/enwiki/wiki/Czech_Republic" title="Czech Republic">Czech Republic</a>, <a href="/enwiki/wiki/Greece" title="Greece">Greece</a>, <a href="/enwiki/wiki/Hungary" title="Hungary">Hungary</a>, <a href="/enwiki/wiki/India" title="India">India</a>, <a href="/enwiki/wiki/Slovakia" title="Slovakia">Slovakia</a>, <a href="/enwiki/wiki/Slovenia" title="Slovenia">Slovenia</a>, <a href="/enwiki/wiki/Turkey" title="Turkey">Turkey</a> and <a href="/enwiki/wiki/Ukraine" title="Ukraine">Ukraine</a> as Pepsi Black. As of 2017 it is available as Pepsi Max in <a href="/enwiki/wiki/Albania" title="Albania">Albania</a>, <a href="/enwiki/wiki/Australia" title="Australia">Australia</a>, <a href="/enwiki/wiki/Austria" title="Austria">Austria</a>, <a href="/enwiki/wiki/Belgium" title="Belgium">Belgium</a>, <a href="/enwiki/wiki/Bosnia_and_Herzegovina" title="Bosnia and Herzegovina">Bosnia and Herzegovina</a>, <a href="/enwiki/wiki/China" title="China">China</a>, <a href="/enwiki/wiki/Denmark" title="Denmark">Denmark</a>, <a href="/enwiki/wiki/Finland" title="Finland">Finland</a>, <a href="/enwiki/wiki/France" title="France">France</a>, <a href="/enwiki/wiki/Germany" title="Germany">Germany</a>, <a href="/enwiki/wiki/Italy" title="Italy">Italy</a>, <a href="/enwiki/wiki/Ireland" title="Ireland">Ireland</a>, <a href="/enwiki/wiki/Liechtenstein" title="Liechtenstein">Liechtenstein</a>, <a href="/enwiki/wiki/Luxembourg" title="Luxembourg">Luxembourg</a>, <a href="/enwiki/wiki/Republic_of_Macedonia" class="mw-redirect" title="Republic of Macedonia">Macedonia</a>, <a href="/enwiki/wiki/Moldova" title="Moldova">Moldova</a>, <a href="/enwiki/wiki/Montenegro" title="Montenegro">Montenegro</a>, the <a href="/enwiki/wiki/Netherlands" title="Netherlands">Netherlands</a>, <a href="/enwiki/wiki/New_Zealand" title="New Zealand">New Zealand</a>, <a href="/enwiki/wiki/Norway" title="Norway">Norway</a>, the <a href="/enwiki/wiki/Philippines" title="Philippines">Philippines</a>, <a href="/enwiki/wiki/Poland" title="Poland">Poland</a>, <a href="/enwiki/wiki/Portugal" title="Portugal">Portugal</a>, <a href="/enwiki/wiki/Romania" title="Romania">Romania</a>, <a href="/enwiki/wiki/Russia" title="Russia">Russia</a>, <a href="/enwiki/wiki/Serbia" title="Serbia">Serbia</a>, <a href="/enwiki/wiki/Spain" title="Spain">Spain</a>, <a href="/enwiki/wiki/Sweden" title="Sweden">Sweden</a>, <a href="/enwiki/wiki/Switzerland" title="Switzerland">Switzerland</a>, <a href="/enwiki/wiki/Thailand" title="Thailand">Thailand</a>, the <a href="/enwiki/wiki/United_Kingdom" title="United Kingdom">United Kingdom</a> and <a href="/enwiki/wiki/Venezuela" title="Venezuela">Venezuela</a>.
</p>
<div class="mw-heading mw-heading2"><h2 id="Product_positioning">Product positioning</h2><span class="mw-editsection">
<a role="button"
href="/enwiki/w/index.php?title=Pepsi_Max&action=edit&section=2"title="Edit section: Product positioning"
class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet ">
<span class="minerva-icon minerva-icon--edit"></span>
<span>edit</span>
</a>
</span>
</div>
<p>Recent UK/Australia Pepsi Max television advertisements have featured the taglines "Maximum taste, no sugar" and "Don't worry, there's no sugar." Some have incorporated <a href="/enwiki/wiki/Extreme_sport" title="Extreme sport">extreme sports</a> and video games such as <a href="/enwiki/wiki/Motocross_Mania" title="Motocross Mania">Motocross Mania</a> in an attempt to appeal to young men (in contrast to other diet cola drinks, which tend to target young women). The British advertising campaign involved retouched versions of the American "Do the Dew" commercials for <a href="/enwiki/wiki/Mountain_Dew" title="Mountain Dew">Mountain Dew</a> (A variant of which is sold in the UK ), rebranded as "Live life to the Max".
</p>
<figure typeof="mw:Error mw:File/Thumb"><a href="/enwiki//en.wikipedia.org/wiki/Special:Upload?wpDestFile=Zero_to_Max.jpg" class="new" title="File:Zero to Max.jpg"><span class="mw-file-element mw-broken-media" data-width="250">File:Zero to Max.jpg</span></a><figcaption>"Zero to Max" campaign poster advertising Pepsi Max on the <a href="/enwiki/wiki/London_Underground" title="London Underground">London Underground</a></figcaption></figure>
<p><a href="/enwiki/wiki/Coca-Cola_Zero" class="mw-redirect" title="Coca-Cola Zero">Coca-Cola Zero</a>, a sugar-free cola from <a href="/enwiki/wiki/The_Coca-Cola_Company" title="The Coca-Cola Company">the Coca-Cola Company</a>, is marketed in a similar manner. In the UK some Coke Zero advertising alluded to Pepsi Max, leading to a robust counter-campaign by Pepsi directly extolling the virtues of the concept of "maximum" over that of "zero."
</p>
<table class="wikitable">
<tbody><tr>
<th>Name
</th>
<th>Definition
</th></tr>
<tr>
<td>Lemon and Lime Twist
</td>
<td>Pepsi Max with a Lemon and Lime flavor. It was sold in the United Kingdom and Argentina for a time and was sold in France under the name <i>Pepsi Max Citron Citron Vert</i>.
</td></tr>
<tr>
<td>Cease Fire
</td>
<td>Pepsi Max with a Lime flavor. sold in North America during 2010, and Australia in 2011 which was cross-promoted with limited edition Degree Burn flavors of <a href="/enwiki/wiki/Doritos" title="Doritos">Doritos</a>. It was later sold in the UK as <i>Pepsi Max Citrus Freeze</i> in 2011, being promoted with Jalapeño Fire Doritos as a part of a promotion. It was later re-released as a permanent flavor in Australia as Pepsi Max Lime, and was later released in France under the same name.
</td></tr>
<tr>
<td>Punch
</td>
<td>Pepsi Max with a Ginger and Cinnamon flavor. It was sold in the UK during Christmas 2005 and is similar to the North American <a href="/enwiki/wiki/Pepsi_Holiday_Spice" class="mw-redirect" title="Pepsi Holiday Spice">Pepsi Holiday Spice</a> which was sold the year before and the year after.
</td></tr>
<tr>
<td><a href="/enwiki/wiki/Cappuccino" title="Cappuccino">Coffee Cino</a>
</td>
<td>Pepsi Max with a Coffee flavor. It was sold for a short time in some European countries.
</td></tr>
<tr>
<td>Cool Lemon
</td>
<td>Pepsi Max with a Lemon flavor. It is currently being sold in The Netherlands and Belgium.
</td></tr>
<tr>
<td>Chill
</td>
<td>Pepsi Max with an Apple flavor. It was sold in Sweden and Finland as a limited edition in the summer of 2007.
</td></tr>
<tr>
<td>Mojo
</td>
<td>Pepsi Max with a Mint and lime flavor. It was sold in Finland as a limited edition in 2008 and was also sold in Denmark until August 2009 under the name <i>Pepsi Max Mojito</i>.
</td></tr>
<tr>
<td>Cherry
</td>
<td>Pepsi Max with a Cherry flavor. It was first sold in the UK in 2011 and has since become available in Germany, Norway, Denmark, Finland and the Netherlands. It was also released as Pepsi Max Cherry Blast in the United States in 2015.
</td></tr>
<tr>
<td>Ginger
</td>
<td>Pepsi Max with ginger flavor. Released in the UK, Sweden, Finland, Germany and Denmark in 2017.
</td></tr>
<tr>
<td>Vanilla
</td>
<td>Pepsi Max with a vanilla flavor. It was first sold in Australia in 2017, and New Zealand in 2018.
</td></tr></tbody></table>
<p>In early 2005, the North American drink Pepsi ONE was revised, with <a href="/enwiki/wiki/Splenda" title="Splenda">Splenda</a> brand <a href="/enwiki/wiki/Sucralose" title="Sucralose">sucralose</a> replacing the aspartame ingredient.
</p>
<div class="mw-heading mw-heading3"><h3 id="Controversies">Controversies</h3><span class="mw-editsection">
<a role="button"
href="/enwiki/w/index.php?title=Pepsi_Max&action=edit&section=3"title="Edit section: Controversies"
class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet ">
<span class="minerva-icon minerva-icon--edit"></span>
<span>edit</span>
</a>
</span>
</div>
<div class="mw-heading mw-heading4"><h4 id="Suicide">Suicide</h4><span class="mw-editsection">
<a role="button"
href="/enwiki/w/index.php?title=Pepsi_Max&action=edit&section=4"title="Edit section: Suicide"
class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet ">
<span class="minerva-icon minerva-icon--edit"></span>
<span>edit</span>
</a>
</span>
</div>
<p>In December 2008, advertisements for Pepsi Max that depicted a cartoon character committing <a href="/enwiki/wiki/Suicide" title="Suicide">suicide</a> were run in a German lifestyle magazine, which resulted in a scandal and the revoking of the ads.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> One of the three ads featured a bean-shaped character simultaneously shooting himself in the head, with a noose round his neck, and poison in his other hand. The character is supposed to be “one very very very lonely calorie.”<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup>
</p>
<div class="mw-heading mw-heading2"><h2 id="Canadian_formulation">Canadian formulation</h2><span class="mw-editsection">
<a role="button"
href="/enwiki/w/index.php?title=Pepsi_Max&action=edit&section=5"title="Edit section: Canadian formulation"
class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet ">
<span class="minerva-icon minerva-icon--edit"></span>
<span>edit</span>
</a>
</span>
</div>
<p>Beginning in early 1994, an entirely different Pepsi Max was marketed in <a href="/enwiki/wiki/Canada" title="Canada">Canada</a>. Now regarded as a precursor to <a href="/enwiki/wiki/Pepsi_Edge" class="mw-redirect" title="Pepsi Edge">Pepsi Edge</a>, it was sweetened with a combination of aspartame and <a href="/enwiki/wiki/High_fructose_corn_syrup" class="mw-redirect" title="High fructose corn syrup">high fructose corn syrup</a>. As a result, it contained 2/3 fewer calories than full-sugar colas (including regular Pepsi), but more calories than conventional diet/light colas (or the version of Pepsi Max sold elsewhere). The Canadian product was discontinued in 2002; the <a href="/enwiki/wiki/Diet_Pepsi_Max" class="mw-redirect" title="Diet Pepsi Max">Diet Pepsi Max</a> product introduced in 2008 has no direct relationship to the earlier formulation.
</p>
<div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection">
<a role="button"
href="/enwiki/w/index.php?title=Pepsi_Max&action=edit&section=6"title="Edit section: See also"
class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet ">
<span class="minerva-icon minerva-icon--edit"></span>
<span>edit</span>
</a>
</span>
</div>
<ul><li><a href="/enwiki/wiki/List_of_Pepsi_variations" title="List of Pepsi variations">List of Pepsi variations</a></li></ul>
<div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection">
<a role="button"
href="/enwiki/w/index.php?title=Pepsi_Max&action=edit&section=7"title="Edit section: References"
class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet ">
<span class="minerva-icon minerva-icon--edit"></span>
<span>edit</span>
</a>
</span>
</div>
<div class="mw-heading mw-heading3"><h3 id="Notations">Notations</h3><span class="mw-editsection">
<a role="button"
href="/enwiki/w/index.php?title=Pepsi_Max&action=edit&section=8"title="Edit section: Notations"
class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet ">
<span class="minerva-icon minerva-icon--edit"></span>
<span>edit</span>
</a>
</span>
</div>
<ul><li>Kotabe, M. and Helsen, K. <i>Global Marketing Management</i>, John Wiley & Sons, 2004. <style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("/upwiki/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("/upwiki/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("/upwiki/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("/upwiki/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><a href="/enwiki/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/enwiki/wiki/Special:BookSources/0-471-23062-6" title="Special:BookSources/0-471-23062-6">0-471-23062-6</a></li></ul>
<div class="mw-heading mw-heading3"><h3 id="Footnotes">Footnotes</h3><span class="mw-editsection">
<a role="button"
href="/enwiki/w/index.php?title=Pepsi_Max&action=edit&section=9"title="Edit section: Footnotes"
class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet ">
<span class="minerva-icon minerva-icon--edit"></span>
<span>edit</span>
</a>
</span>
</div>
<style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist">
<div class="mw-references-wrap"><ol class="references">
<li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://adondeirhoy.com/noticias/pepsi-max">"Lanzamiento Pepsi Max en Costa Rica"</a>. Adondeirhoy.com. 20 November 2017.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Lanzamiento+Pepsi+Max+en+Costa+Rica&rft.pub=Adondeirhoy.com&rft.date=2017-11-20&rft_id=https%3A%2F%2Fadondeirhoy.com%2Fnoticias%2Fpepsi-max&rfr_id=info%3Asid%2Fen.wikipedia.org%3APepsi+Max" class="Z3988"></span></span>
</li>
<li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFThomas_Grillo2008" class="citation cs2">Thomas Grillo (December 4, 2008), <a rel="nofollow" class="external text" href="http://www.bostonherald.com/business/business_markets/2008/12/pepsi_kills_ads_depicting_suicide"><i>Pepsi kills ads depicting suicide</i></a>, Boston Herald</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Pepsi+kills+ads+depicting+suicide&rft.pub=Boston+Herald&rft.date=2008-12-04&rft.au=Thomas+Grillo&rft_id=http%3A%2F%2Fwww.bostonherald.com%2Fbusiness%2Fbusiness_markets%2F2008%2F12%2Fpepsi_kills_ads_depicting_suicide&rfr_id=info%3Asid%2Fen.wikipedia.org%3APepsi+Max" class="Z3988"></span></span>
</li>
<li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.bnet.com/blog/advertising-business/bbdo-airs-8220suicide-8221-ads-for-pepsi-max/164">"BBDO Airs "Suicide" Ads for Pepsi Max — CBS News"</a>. Bnet.com. 2008-12-03<span class="reference-accessdate">. Retrieved <span class="nowrap">2012-10-22</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=BBDO+Airs+%22Suicide%22+Ads+for+Pepsi+Max+%E2%80%94+CBS+News&rft.pub=Bnet.com&rft.date=2008-12-03&rft_id=http%3A%2F%2Fwww.bnet.com%2Fblog%2Fadvertising-business%2Fbbdo-airs-8220suicide-8221-ads-for-pepsi-max%2F164&rfr_id=info%3Asid%2Fen.wikipedia.org%3APepsi+Max" class="Z3988"></span></span>
</li>
<li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFCreamer2008" class="citation web cs1">Creamer, Matthew (2008-12-02). <a rel="nofollow" class="external text" href="http://adage.com/globalnews/article?article_id=132952">"Pepsi Opens Vein of Controversy With New Suicide-Themed Ads | Global News — Advertising Age"</a>. Adage.com<span class="reference-accessdate">. Retrieved <span class="nowrap">2012-10-22</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Pepsi+Opens+Vein+of+Controversy+With+New+Suicide-Themed+Ads+%26%23124%3B+Global+News+%E2%80%94+Advertising+Age&rft.pub=Adage.com&rft.date=2008-12-02&rft.aulast=Creamer&rft.aufirst=Matthew&rft_id=http%3A%2F%2Fadage.com%2Fglobalnews%2Farticle%3Farticle_id%3D132952&rfr_id=info%3Asid%2Fen.wikipedia.org%3APepsi+Max" class="Z3988"></span></span>
</li>
</ol></div></div>
<div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection">
<a role="button"
href="/enwiki/w/index.php?title=Pepsi_Max&action=edit&section=10"title="Edit section: External links"
class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet ">
<span class="minerva-icon minerva-icon--edit"></span>
<span>edit</span>
</a>
</span>
</div>
<ul><li><a rel="nofollow" class="external text" href="http://www.pepsico.com/">PepsiCo</a></li></ul>
<div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl ol,.mw-parser-output .hlist dl ul,.mw-parser-output .hlist ol dl,.mw-parser-output .hlist ol ol,.mw-parser-output .hlist ol ul,.mw-parser-output .hlist ul dl,.mw-parser-output .hlist ul ol,.mw-parser-output .hlist ul ul{display:inline}.mw-parser-output .hlist .mw-empty-li{display:none}.mw-parser-output .hlist dt::after{content:": "}.mw-parser-output .hlist dd::after,.mw-parser-output .hlist li::after{content:" · ";font-weight:bold}.mw-parser-output .hlist dd:last-child::after,.mw-parser-output .hlist dt:last-child::after,.mw-parser-output .hlist li:last-child::after{content:none}.mw-parser-output .hlist dd dd:first-child::before,.mw-parser-output .hlist dd dt:first-child::before,.mw-parser-output .hlist dd li:first-child::before,.mw-parser-output .hlist dt dd:first-child::before,.mw-parser-output .hlist dt dt:first-child::before,.mw-parser-output .hlist dt li:first-child::before,.mw-parser-output .hlist li dd:first-child::before,.mw-parser-output .hlist li dt:first-child::before,.mw-parser-output .hlist li li:first-child::before{content:" (";font-weight:normal}.mw-parser-output .hlist dd dd:last-child::after,.mw-parser-output .hlist dd dt:last-child::after,.mw-parser-output .hlist dd li:last-child::after,.mw-parser-output .hlist dt dd:last-child::after,.mw-parser-output .hlist dt dt:last-child::after,.mw-parser-output .hlist dt li:last-child::after,.mw-parser-output .hlist li dd:last-child::after,.mw-parser-output .hlist li dt:last-child::after,.mw-parser-output .hlist li li:last-child::after{content:")";font-weight:normal}.mw-parser-output .hlist ol{counter-reset:listitem}.mw-parser-output .hlist ol>li{counter-increment:listitem}.mw-parser-output .hlist ol>li::before{content:" "counter(listitem)"\a0 "}.mw-parser-output .hlist dd ol>li:first-child::before,.mw-parser-output .hlist dt ol>li:first-child::before,.mw-parser-output .hlist li ol>li:first-child::before{content:" ("counter(listitem)"\a0 "}</style><style data-mw-deduplicate="TemplateStyles:r1236075235">.mw-parser-output .navbox{box-sizing:border-box;border:1px solid #a2a9b1;width:100%;clear:both;font-size:88%;text-align:center;padding:1px;margin:1em auto 0}.mw-parser-output .navbox .navbox{margin-top:0}.mw-parser-output .navbox+.navbox,.mw-parser-output .navbox+.navbox-styles+.navbox{margin-top:-1px}.mw-parser-output .navbox-inner,.mw-parser-output .navbox-subgroup{width:100%}.mw-parser-output .navbox-group,.mw-parser-output .navbox-title,.mw-parser-output .navbox-abovebelow{padding:0.25em 1em;line-height:1.5em;text-align:center}.mw-parser-output .navbox-group{white-space:nowrap;text-align:right}.mw-parser-output .navbox,.mw-parser-output .navbox-subgroup{background-color:#fdfdfd}.mw-parser-output .navbox-list{line-height:1.5em;border-color:#fdfdfd}.mw-parser-output .navbox-list-with-group{text-align:left;border-left-width:2px;border-left-style:solid}.mw-parser-output tr+tr>.navbox-abovebelow,.mw-parser-output tr+tr>.navbox-group,.mw-parser-output tr+tr>.navbox-image,.mw-parser-output tr+tr>.navbox-list{border-top:2px solid #fdfdfd}.mw-parser-output .navbox-title{background-color:#ccf}.mw-parser-output .navbox-abovebelow,.mw-parser-output .navbox-group,.mw-parser-output .navbox-subgroup .navbox-title{background-color:#ddf}.mw-parser-output .navbox-subgroup .navbox-group,.mw-parser-output .navbox-subgroup .navbox-abovebelow{background-color:#e6e6ff}.mw-parser-output .navbox-even{background-color:#f7f7f7}.mw-parser-output .navbox-odd{background-color:transparent}.mw-parser-output .navbox .hlist td dl,.mw-parser-output .navbox .hlist td ol,.mw-parser-output .navbox .hlist td ul,.mw-parser-output .navbox td.hlist dl,.mw-parser-output .navbox td.hlist ol,.mw-parser-output .navbox td.hlist ul{padding:0.125em 0}.mw-parser-output .navbox .navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}body.skin--responsive .mw-parser-output .navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}</style></div><div role="navigation" class="navbox" aria-labelledby="PepsiCo" style="padding:3px"><table class="nowraplinks hlist mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="3"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}html.skin-theme-clientpref-night .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/enwiki/wiki/Template:PepsiCo" title="Template:PepsiCo"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/enwiki/wiki/Template_talk:PepsiCo" title="Template talk:PepsiCo"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/enwiki/wiki/Special:EditPage/Template:PepsiCo" title="Special:EditPage/Template:PepsiCo"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="PepsiCo" style="font-size:114%;margin:0 4em"><a href="/enwiki/wiki/PepsiCo" title="PepsiCo">PepsiCo</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Brands and<br />subsidiaries</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/enwiki/wiki/Pepsi" title="Pepsi">Pepsi</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="/enwiki/wiki/Bubly_Sparkling_Water" title="Bubly Sparkling Water">Bubly</a></li>
<li><a href="/enwiki/wiki/Pepsi" title="Pepsi">Pepsi</a>
<ul><li><a href="/enwiki/wiki/Diet_Pepsi" title="Diet Pepsi">Diet</a></li>
<li><a href="/enwiki/wiki/Jazz_(soft_drink)" title="Jazz (soft drink)">Jazz</a></li>
<li><a class="mw-selflink selflink">Max</a></li>
<li><a href="/enwiki/wiki/Pepsi_Next" title="Pepsi Next">Next</a></li>
<li><a href="/enwiki/wiki/Pepsi-Cola_Made_with_Real_Sugar" title="Pepsi-Cola Made with Real Sugar">Real Sugar</a></li>
<li><a href="/enwiki/wiki/Pepsi_Twist" title="Pepsi Twist">Twist</a></li>
<li><a href="/enwiki/wiki/Pepsi_Zero_Sugar" title="Pepsi Zero Sugar">Zero Sugar</a></li></ul></li>
<li><a href="/enwiki/wiki/Aquafina" title="Aquafina">Aquafina</a></li>
<li><a href="/enwiki/wiki/Brisk_(drink)" title="Brisk (drink)">Brisk</a><sup>1</sup></li>
<li><a href="/enwiki/wiki/Concordia_(drink)" title="Concordia (drink)">Concordia</a></li>
<li><a href="/enwiki/wiki/Duke_and_Sons" title="Duke and Sons">Duke's</a>
<ul><li><a href="/enwiki/wiki/Duke%27s_Lemonade" class="mw-redirect" title="Duke's Lemonade">Lemonade</a></li>
<li><a href="/enwiki/wiki/Duke%27s_Mangola" class="mw-redirect" title="Duke's Mangola">Mangola</a></li></ul></li>
<li><a href="/enwiki/wiki/Kas_(drink)" title="Kas (drink)">Kas</a></li>
<li><a href="/enwiki/wiki/Lipton" title="Lipton">Lipton</a><sup>1</sup></li>
<li><a href="/enwiki/wiki/Manzanita_Sol" title="Manzanita Sol">Manzanita Sol</a></li>
<li><a href="/enwiki/wiki/Mirinda" title="Mirinda">Mirinda</a></li>
<li><a href="/enwiki/wiki/Mountain_Dew" title="Mountain Dew">Mountain Dew</a>
<ul><li><a href="/enwiki/wiki/Diet_Mountain_Dew" title="Diet Mountain Dew">Diet</a></li>
<li><a href="/enwiki/wiki/Mountain_Dew_Amp" title="Mountain Dew Amp">Amp</a></li>
<li><a href="/enwiki/wiki/Baja_Blast" title="Baja Blast">Baja Blast</a></li>
<li><a href="/enwiki/wiki/Mountain_Dew_Code_Red" title="Mountain Dew Code Red">Code Red</a></li>
<li><a href="/enwiki/wiki/Mountain_Dew_Voltage" title="Mountain Dew Voltage">Voltage</a></li></ul></li>
<li><a href="/enwiki/wiki/Mug_Root_Beer" title="Mug Root Beer">Mug Root Beer</a></li>
<li><a href="/enwiki/wiki/No_Fear" title="No Fear">No Fear</a><sup>1</sup></li>
<li><a href="/enwiki/wiki/Ocean_Spray_(cooperative)" title="Ocean Spray (cooperative)">Ocean Spray</a><sup>5</sup></li>
<li><a href="/enwiki/wiki/Paso_de_los_Toros_(drink)" title="Paso de los Toros (drink)">Paso de los Toros</a></li>
<li><a href="/enwiki/wiki/Punica_(drink)" title="Punica (drink)">Punica</a></li>
<li><a href="/enwiki/wiki/Rockstar_(drink)" title="Rockstar (drink)">Rockstar</a></li>
<li><a href="/enwiki/wiki/7_Up" title="7 Up">7 Up</a><sup>2</sup></li>
<li><a href="/enwiki/wiki/Shani_(drink)" title="Shani (drink)">Shani</a></li>
<li><a href="/enwiki/wiki/Sierra_Mist" title="Sierra Mist">Sierra Mist</a></li>
<li><a href="/enwiki/wiki/Slice_(drink)" title="Slice (drink)">Slice</a></li>
<li><a href="/enwiki/wiki/SoBe" title="SoBe">SoBe</a></li>
<li><a href="/enwiki/wiki/Starbucks" title="Starbucks">Starbucks</a><sup>1</sup>
<ul><li><a href="/enwiki/wiki/Ethos_Water" title="Ethos Water">Ethos Water</a></li>
<li><a href="/enwiki/wiki/Frappuccino" title="Frappuccino">Frappuccino</a></li></ul></li>
<li><a href="/enwiki/wiki/Starry_(drink)" title="Starry (drink)">Starry</a></li>
<li><a href="/enwiki/wiki/Sting_Energy" title="Sting Energy">Sting Energy</a></li>
<li><a href="/enwiki/wiki/Teem" title="Teem">Teem</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/enwiki/wiki/Frito-Lay" title="Frito-Lay">Frito-Lay</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="/enwiki/wiki/Bluebird_Foods" title="Bluebird Foods">Bluebird</a></li>
<li><a href="/enwiki/wiki/Cheetos" title="Cheetos">Cheetos</a></li>
<li><a href="/enwiki/wiki/Cracker_Jack" title="Cracker Jack">Cracker Jack</a></li>
<li><a href="/enwiki/wiki/Doritos" title="Doritos">Doritos</a></li>
<li><a href="/enwiki/wiki/Elma_Chips" title="Elma Chips">Elma Chips</a>
<ul><li><a href="/enwiki/wiki/Baconzitos" class="mw-redirect" title="Baconzitos">Baconzitos</a></li>
<li><a href="/enwiki/wiki/Fandangos_(snack)" title="Fandangos (snack)">Fandangos</a></li>
<li><a href="/enwiki/wiki/Stiksy" title="Stiksy">Stiksy</a></li></ul></li>
<li><a href="/enwiki/wiki/Fritos" title="Fritos">Fritos</a></li>
<li><a href="/enwiki/wiki/Funyuns" title="Funyuns">Funyuns</a></li>
<li><a href="/enwiki/wiki/Gamesa" title="Gamesa">Gamesa</a></li>
<li><a href="/enwiki/wiki/Hostess_Potato_Chips" title="Hostess Potato Chips">Hostess</a></li>
<li><a href="/enwiki/wiki/Kurkure" title="Kurkure">Kurkure</a></li>
<li><a href="/enwiki/wiki/Lay%27s" title="Lay's">Lay's</a>
<ul><li><a href="/enwiki/wiki/Lay%27s_Stax" title="Lay's Stax">Lay's Stax</a></li></ul></li>
<li><a href="/enwiki/wiki/Miss_Vickie%27s" title="Miss Vickie's">Miss Vickie's</a></li>
<li><a href="/enwiki/wiki/Munchos" title="Munchos">Munchos</a></li>
<li><a href="/enwiki/wiki/Oberto_Snacks_Inc." title="Oberto Snacks Inc.">Oberto</a><sup>3</sup></li>
<li><a href="/enwiki/wiki/Quaker_Oats_Company" title="Quaker Oats Company">Quaker Oats</a></li>
<li><a href="/enwiki/wiki/Rold_Gold" title="Rold Gold">Rold Gold</a></li>
<li><a href="/enwiki/wiki/Ruffles_(potato_chips)" title="Ruffles (potato chips)">Ruffles</a></li>
<li><a href="/enwiki/wiki/Sabra_(company)" title="Sabra (company)">Sabra</a><sup>4</sup></li>
<li><a href="/enwiki/wiki/Sabritas" title="Sabritas">Sabritas</a></li>
<li><a href="/enwiki/wiki/Smartfood" title="Smartfood">Smartfood</a></li>
<li><a href="/enwiki/wiki/The_Smith%27s_Snackfood_Company" title="The Smith's Snackfood Company">Smith's</a>
<ul><li><a href="/enwiki/wiki/Burger_Rings" title="Burger Rings">Burger Rings</a></li>
<li><a href="/enwiki/wiki/Nobby%27s" title="Nobby's">Nobby's</a></li>
<li><a href="/enwiki/wiki/Toobs" title="Toobs">Toobs</a></li>
<li><a href="/enwiki/wiki/Twisties" title="Twisties">Twisties</a></li></ul></li>
<li><a href="/enwiki/wiki/Stacy%27s_Pita_Chips" title="Stacy's Pita Chips">Stacy's</a></li>
<li><a href="/enwiki/wiki/Sun_Chips" title="Sun Chips">Sun Chips</a></li>
<li><a href="/enwiki/wiki/Tostitos" title="Tostitos">Tostitos</a></li>
<li><a href="/enwiki/wiki/Uncle_Chipps" title="Uncle Chipps">Uncle Chipps</a></li>
<li><a href="/enwiki/wiki/Walkers_(snack_foods)" title="Walkers (snack foods)">Walkers</a>
<ul><li><a href="/enwiki/wiki/Monster_Munch" title="Monster Munch">Monster Munch</a></li>
<li><a href="/enwiki/wiki/Quavers" title="Quavers">Quavers</a></li>
<li><a href="/enwiki/wiki/Squares_(crisps)" title="Squares (crisps)">Squares</a></li>
<li><a href="/enwiki/wiki/Wotsits" title="Wotsits">Wotsits</a></li></ul></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/enwiki/wiki/Gatorade" title="Gatorade">Gatorade</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="/enwiki/wiki/CytoSport" title="CytoSport">CytoSport</a></li>
<li><a href="/enwiki/wiki/Propel_Water" title="Propel Water">Propel Water</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/enwiki/wiki/Quaker_Oats_Company" title="Quaker Oats Company">Quaker Oats</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="/enwiki/wiki/Cap%27n_Crunch" title="Cap'n Crunch">Cap'n Crunch</a></li>
<li><a href="/enwiki/wiki/Honey_Ohs!" title="Honey Ohs!">Honey Ohs!</a></li>
<li><a href="/enwiki/wiki/King_Vitaman" title="King Vitaman">King Vitaman</a></li>
<li><a href="/enwiki/wiki/Life_(cereal)" title="Life (cereal)">Life</a></li>
<li><a href="/enwiki/wiki/Pearl_Milling_Company" title="Pearl Milling Company">Pearl Milling</a></li>
<li><a href="/enwiki/wiki/Quisp" title="Quisp">Quisp</a></li>
<li><a href="/enwiki/wiki/Rice-A-Roni" title="Rice-A-Roni">Rice-A-Roni</a></li>
<li><a href="/enwiki/wiki/Scott%27s_Porage_Oats" title="Scott's Porage Oats">Scott's Porage Oats</a></li>
<li><a href="/enwiki/wiki/Toddy_(PepsiCo)" title="Toddy (PepsiCo)">Toddy</a></li>
<li><a href="/enwiki/wiki/Wimm-Bill-Dann_Foods" title="Wimm-Bill-Dann Foods">Wimm-Bill-Dann</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/enwiki/wiki/Tropicana_Products" title="Tropicana Products">Tropicana</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="/enwiki/wiki/Copella" title="Copella">Copella</a></li>
<li><a href="/enwiki/wiki/Dole_plc" title="Dole plc">Dole</a><sup>5</sup></li>
<li><a href="/enwiki/wiki/Naked_Juice" title="Naked Juice">Naked</a></li>
<li><a href="/enwiki/wiki/Tropicana_Products" title="Tropicana Products">Tropicana</a></li>
<li><a href="/enwiki/wiki/Tropolis" class="mw-redirect" title="Tropolis">Tropolis</a></li></ul>
</div></td></tr></tbody></table><div></div></td><td class="noviewer navbox-image" rowspan="5" style="width:1px;padding:0 0 0 2px"><div><span typeof="mw:File"><a href="/enwiki/wiki/File:PepsiCo_logo.svg" class="mw-file-description"><img src="/upwiki/wikipedia/commons/thumb/a/a6/PepsiCo_logo.svg/130px-PepsiCo_logo.svg.png" decoding="async" width="130" height="36" class="mw-file-element" srcset="/upwiki/wikipedia/commons/thumb/a/a6/PepsiCo_logo.svg/195px-PepsiCo_logo.svg.png 1.5x, /upwiki/wikipedia/commons/thumb/a/a6/PepsiCo_logo.svg/260px-PepsiCo_logo.svg.png 2x" data-file-width="2500" data-file-height="694" /></a></span></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other holdings</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="/enwiki/wiki/Duke_and_Sons" title="Duke and Sons">Duke and Sons</a></li>
<li><a href="/enwiki/wiki/Duyvis" title="Duyvis">Duyvis</a></li>
<li><a href="/enwiki/wiki/Lebedyansky_(company)" title="Lebedyansky (company)">Lebedyansky</a></li>
<li><a href="/enwiki/wiki/Marbo_Product" title="Marbo Product">Marbo Product</a></li>
<li><a href="/enwiki/wiki/Matutano" title="Matutano">Matutano</a></li>
<li><a href="/enwiki/wiki/Pioneer_Foods" title="Pioneer Foods">Pioneer Foods</a></li>
<li><a href="/enwiki/wiki/PopCorners" title="PopCorners">PopCorners</a></li>
<li><a href="/enwiki/wiki/Sandora" title="Sandora">Sandora</a></li>
<li><a href="/enwiki/wiki/Simba_(South_African_company)" title="Simba (South African company)">Simba</a></li>
<li><a href="/enwiki/wiki/SodaStream" title="SodaStream">SodaStream</a></li>
<li><a href="/enwiki/wiki/Wimm-Bill-Dann_Foods" title="Wimm-Bill-Dann Foods">Wimm-Bill-Dann</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former holdings</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="/enwiki/wiki/California_Pizza_Kitchen" title="California Pizza Kitchen">California Pizza Kitchen</a></li>
<li><a href="/enwiki/wiki/Chevys_Fresh_Mex" title="Chevys Fresh Mex">Chevys Fresh Mex</a></li>
<li><a href="/enwiki/wiki/D%27Angelo_Grilled_Sandwiches" title="D'Angelo Grilled Sandwiches">D'Angelo Grilled Sandwiches</a></li>
<li><a href="/enwiki/wiki/East_Side_Mario%27s" title="East Side Mario's">East Side Mario's</a></li>
<li><a href="/enwiki/wiki/Hot_%27n_Now" title="Hot 'n Now">Hot 'n Now</a></li>
<li><a href="/enwiki/wiki/Loft,_Inc." title="Loft, Inc.">Loft, Inc.</a></li>
<li><a href="/enwiki/wiki/North_American_Van_Lines" title="North American Van Lines">North American Van Lines</a></li>
<li><a href="/enwiki/wiki/Wilson_Sporting_Goods" title="Wilson Sporting Goods">Wilson Sporting Goods</a></li>
<li><a href="/enwiki/wiki/Yum!_Brands" title="Yum! Brands">Yum! Brands</a>
<ul><li><a href="/enwiki/wiki/KFC" title="KFC">KFC</a></li>
<li><a href="/enwiki/wiki/Pizza_Hut" title="Pizza Hut">Pizza Hut</a></li>
<li><a href="/enwiki/wiki/Taco_Bell" title="Taco Bell">Taco Bell</a></li></ul></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="/enwiki/wiki/Caleb_Bradham" title="Caleb Bradham">Caleb Bradham</a> (founder)</li>
<li><a href="/enwiki/wiki/Indra_Nooyi" title="Indra Nooyi">Indra Nooyi</a> (chairman)</li>
<li><a href="/enwiki/wiki/Ramon_Laguarta" title="Ramon Laguarta">Ramon Laguarta</a> (CEO)</li>
<li><a href="/enwiki/wiki/Robert_E._Allen_(telecommunications_executive)" title="Robert E. Allen (telecommunications executive)">Robert E. Allen</a></li>
<li><a href="/enwiki/wiki/Dina_Dublon" title="Dina Dublon">Dina Dublon</a></li>
<li><a href="/enwiki/wiki/Alberto_Ibarg%C3%BCen" title="Alberto Ibargüen">Alberto Ibargüen</a></li>
<li><a href="/enwiki/wiki/Donald_M._Kendall" title="Donald M. Kendall">Donald M. Kendall</a></li>
<li><a href="/enwiki/wiki/Steven_Reinemund" title="Steven Reinemund">Steven Reinemund</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related articles</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="/enwiki/wiki/500_Park_Avenue" title="500 Park Avenue">500 Park Avenue (Pepsi-Cola Building)</a></li>
<li><a href="/enwiki/wiki/2021_Frito-Lay_strike" title="2021 Frito-Lay strike">2021 Frito-Lay strike</a></li>
<li><a href="/enwiki/wiki/Chester_Cheetah" title="Chester Cheetah">Chester Cheetah</a></li>
<li><a href="/enwiki/wiki/Cola_wars" title="Cola wars">Cola wars</a></li>
<li><a href="/enwiki/wiki/List_of_assets_owned_by_PepsiCo" title="List of assets owned by PepsiCo">List of assets owned by PepsiCo</a></li>
<li><a href="/enwiki/wiki/Pepsi_Globe" title="Pepsi Globe">Pepsi Globe</a></li>
<li><a href="/enwiki/wiki/Pepsi_Number_Fever" title="Pepsi Number Fever">Pepsi Number Fever</a></li>
<li><a href="/enwiki/wiki/Pepsi_P1" title="Pepsi P1">Pepsi P1</a></li>
<li><a href="/enwiki/wiki/Pepsi_Spire" title="Pepsi Spire">Pepsi Spire</a></li>
<li><a href="/enwiki/wiki/Pepsi_Stuff" title="Pepsi Stuff">Pepsi Stuff</a>
<ul><li><a href="/enwiki/wiki/Leonard_v._Pepsico,_Inc." title="Leonard v. Pepsico, Inc.">Leonard v. Pepsico, Inc.</a>
<ul><li><i><a href="/enwiki/wiki/Pepsi,_Where%27s_My_Jet%3F" title="Pepsi, Where's My Jet?">Pepsi, Where's My Jet?</a></i></li></ul></li></ul></li>
<li><a href="/enwiki/wiki/Pepsi-Cola_sign" title="Pepsi-Cola sign">Pepsi-Cola sign</a></li>
<li><i><a href="/enwiki/wiki/Pepsiman_(video_game)" title="Pepsiman (video game)">Pepsiman</a></i></li></ul>
</div></td></tr><tr><td class="navbox-abovebelow" colspan="3"><div>
<ul><li><sup>1</sup>Produced under a partnership with <a href="/enwiki/wiki/Ekaterra" class="mw-redirect" title="Ekaterra">Ekaterra</a></li>
<li><sup>2</sup>Outside the U.S.</li>
<li><sup>3</sup>Distributed</li>
<li><sup>4</sup>49% owned</li>
<li><sup>5</sup>Fruit juices under license</li></ul>
<hr />
<ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="/upwiki/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="/upwiki/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, /upwiki/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <a href="/enwiki/wiki/Category:PepsiCo" title="Category:PepsiCo">Category</a></li>
<li><span class="noviewer" typeof="mw:File"><span title="Commons page"><img alt="" src="/upwiki/wikipedia/en/thumb/4/4a/Commons-logo.svg/12px-Commons-logo.svg.png" decoding="async" width="12" height="16" class="mw-file-element" srcset="/upwiki/wikipedia/en/thumb/4/4a/Commons-logo.svg/18px-Commons-logo.svg.png 1.5x, /upwiki/wikipedia/en/thumb/4/4a/Commons-logo.svg/24px-Commons-logo.svg.png 2x" data-file-width="1024" data-file-height="1376" /></span></span> <a href="https://commons.wikimedia.org/wiki/Category:PepsiCo" class="extiw" title="commons:Category:PepsiCo">Commons</a></li></ul>
</div></td></tr></tbody></table></div>
<div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Varieties_of_Pepsi" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/enwiki/wiki/Template:Varieties_of_Pepsi" title="Template:Varieties of Pepsi"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/enwiki/wiki/Template_talk:Varieties_of_Pepsi" title="Template talk:Varieties of Pepsi"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/enwiki/wiki/Special:EditPage/Template:Varieties_of_Pepsi" title="Special:EditPage/Template:Varieties of Pepsi"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Varieties_of_Pepsi" style="font-size:114%;margin:0 4em">Varieties of Pepsi</div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Regular</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="/enwiki/wiki/Pepsi" title="Pepsi">Pepsi</a></li>
<li><a href="/enwiki/wiki/Caffeine-Free_Pepsi" title="Caffeine-Free Pepsi">Caffeine-Free Pepsi</a></li>
<li><a href="/enwiki/wiki/Crystal_Pepsi" title="Crystal Pepsi">Crystal Pepsi</a></li>
<li><a href="/enwiki/wiki/Nitro_Pepsi" title="Nitro Pepsi">Nitro Pepsi</a></li>
<li><a href="/enwiki/wiki/Pepsi_Blue" title="Pepsi Blue">Pepsi Blue</a></li>
<li><a href="/enwiki/wiki/Pepsi_Raw" title="Pepsi Raw">Pepsi Raw</a> (Pepsi Natural)</li>
<li><a href="/enwiki/wiki/Pepsi-Cola_Made_with_Real_Sugar" title="Pepsi-Cola Made with Real Sugar">Pepsi-Cola Made with Real Sugar</a></li>
<li><a href="/enwiki/wiki/Pepsi_Twist" title="Pepsi Twist">Pepsi Twist</a></li>
<li><a href="/enwiki/wiki/Pepsi_Wild_Cherry" title="Pepsi Wild Cherry">Pepsi Wild Cherry</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Low-calorie</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="/enwiki/wiki/Diet_Pepsi" title="Diet Pepsi">Diet Pepsi</a></li>
<li><a href="/enwiki/wiki/Jazz_(soft_drink)" title="Jazz (soft drink)">Jazz Diet Pepsi</a></li>
<li><a class="mw-selflink selflink">Pepsi Max</a></li>
<li><a href="/enwiki/wiki/Pepsi_Next" title="Pepsi Next">Pepsi Next</a></li>
<li><a href="/enwiki/wiki/Pepsi_One" title="Pepsi One">Pepsi One</a></li>
<li><a href="/enwiki/wiki/Pepsi_Special" title="Pepsi Special">Pepsi Special</a></li>
<li><a href="/enwiki/wiki/Pepsi_True" title="Pepsi True">Pepsi True</a></li>
<li><a href="/enwiki/wiki/Pepsi_Zero_Sugar" title="Pepsi Zero Sugar">Pepsi Zero Sugar</a></li></ul>
</div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div>
<ul><li><a href="/enwiki/wiki/List_of_Pepsi_variations" title="List of Pepsi variations">List of Pepsi variations</a></li></ul>
</div></td></tr></tbody></table></div>
<div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Diet_drinks" style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/enwiki/wiki/Template:Diet_drinks" title="Template:Diet drinks"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/enwiki/wiki/Template_talk:Diet_drinks" title="Template talk:Diet drinks"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/enwiki/wiki/Special:EditPage/Template:Diet_drinks" title="Special:EditPage/Template:Diet drinks"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Diet_drinks" style="font-size:114%;margin:0 4em"><a href="/enwiki/wiki/Diet_drink" class="mw-redirect" title="Diet drink">Diet drinks</a></div></th></tr><tr><td colspan="2" class="navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="/enwiki/wiki/Big_Red_(drink)" class="mw-redirect" title="Big Red (drink)">Big Red</a></li>
<li><a href="/enwiki/wiki/Canfield%27s_Diet_Chocolate_Fudge" title="Canfield's Diet Chocolate Fudge">Canfield's Diet Chocolate Fudge</a></li>
<li><a href="/enwiki/wiki/Coca-Cola_C2" title="Coca-Cola C2">Coca-Cola C2</a></li>
<li><a href="/enwiki/wiki/Coca-Cola_Life" title="Coca-Cola Life">Coca-Cola Life</a></li>
<li><a href="/enwiki/wiki/Coca-Cola_Light_Sango" title="Coca-Cola Light Sango">Coca-Cola Light Sango</a></li>
<li><a href="/enwiki/wiki/Coca-Cola_Zero_Sugar" title="Coca-Cola Zero Sugar">Coca-Cola Zero Sugar</a></li>
<li><a href="/enwiki/wiki/Diet_Coke" title="Diet Coke">Diet Coke</a></li>
<li><a href="/enwiki/wiki/Diet_Mountain_Dew" title="Diet Mountain Dew">Diet Mountain Dew</a></li>
<li><a href="/enwiki/wiki/Diet_Pepsi" title="Diet Pepsi">Diet Pepsi</a></li>
<li><a href="/enwiki/wiki/Diet_Rite" title="Diet Rite">Diet Rite</a></li>
<li><a href="/enwiki/wiki/Diet_Dr_Pepper" class="mw-redirect" title="Diet Dr Pepper">Diet Dr Pepper</a></li>
<li><a href="/enwiki/wiki/Fanta" title="Fanta">Fanta</a></li>
<li><a href="/enwiki/wiki/Faygo" title="Faygo">Faygo</a></li>
<li><a href="/enwiki/wiki/Fitz%27s" title="Fitz's">Fitz's</a></li>
<li><a href="/enwiki/wiki/No-Cal" title="No-Cal">No-Cal</a></li>
<li><a class="mw-selflink selflink">Pepsi Max</a></li>
<li><a href="/enwiki/wiki/Pepsi_ONE" class="mw-redirect" title="Pepsi ONE">Pepsi ONE</a></li>
<li><a href="/enwiki/wiki/Shasta_(soft_drink)" class="mw-redirect" title="Shasta (soft drink)">Shasta</a></li>
<li><a href="/enwiki/wiki/Sprite_Zero_Sugar" title="Sprite Zero Sugar">Sprite Zero Sugar</a></li>
<li><a href="/enwiki/wiki/Tab_(drink)" title="Tab (drink)">Tab</a></li>
<li><a href="/enwiki/wiki/Tab_Clear" title="Tab Clear">Tab Clear</a></li>
<li><a href="/enwiki/wiki/Tab_Energy" title="Tab Energy">Tab Energy</a></li>
<li><a href="/enwiki/wiki/Tava_(soft_drink)" title="Tava (soft drink)">Tava</a></li></ul>
</div></td></tr></tbody></table></div></div>' |
Whether or not the change was made through a Tor exit node (tor_exit_node) | false |
Unix timestamp of change (timestamp) | '1723537059' |