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'{{Short description|American sports equipment manufacturing company}}{{other uses|Taylormade (disambiguation)}} {{Infobox company | name = TaylorMade | logo = TaylorMade logo.svg | type = [[Subsidiary]] | genre = | foundation = {{start date and age|1979}} in [[McHenry, Illinois]] | founder = [[Gary Adams (golf)|Gary Adams]] | location_city = [[Carlsbad, California]] | location_country = [[United States|U.S.]] | location = <!-- this parameter modifies "Headquarters" --> | origins = | key_people = David Abeles (CEO) | area_served = | industry = [[Sports equipment]], [[Textile industry|textile]] | products = [[Golf club]]s, [[golf ball|balls]], [[clothing]] | services = | revenue = | operating_income = | net_income = | num_employees = | parent = Centroid Investment Partners | subsid = | company_slogan = | homepage = {{url|https://www.taylormadegolf.com/|taylormadegolf.com}} | dissolved = | footnotes = }} '''TaylorMade Golf Company''' is an American [[sports equipment]] manufacturing company based in [[Carlsbad, California]], [[United States]]. The company focuses on the [[golf equipment]] market, producing [[golf club]]s, [[golf ball|balls]], and [[clothing]]. TaylorMade Golf is currently a [[subsidiary]] of Centroid Investment Partners after it was purchased from [[KPS Capital Partners]] in May 2021.<ref>{{Cite web|title=TAYLORMADE GOLF COMPANY, INC. TO BE ACQUIRED BY CENTROID INVESTMENT PARTNERS – TaylorMade Golf (news)|url=https://newsroom.taylormadegolf.com/en-US/198939-taylormade-golf-company-inc-to-be-acquired-by-centroid-investment-partners|access-date=2021-09-11|website=newsroom.taylormadegolf.com}}</ref> TaylorMade's initial success came with the innovation of metal drivers, which debuted in 1979 and have subsequently dominated the golf market.<ref>{{Cite web|url=http://www.fundinguniverse.com/company-histories/taylor-made-golf-co-history/|title=History of Taylor Made Golf Co. – FundingUniverse|website=www.fundinguniverse.com}}</ref> In September 2012, [[Outside (magazine)|''Outside'']] magazine named TaylorMade one of America's "Best Places to Work".<ref>{{cite web|url=http://www.pga.com/golf-equipment/golf-buzz/taylormade-named-one-outsides-best-places-work|title=TaylorMade named one of Outside's best places to work|work=PGA.com}}</ref> ==History== === Origins in Illinois === TaylorMade incorporated in 1979 after [[Gary Adams (golf)|Gary Adams]] borrowed $24,000 on his house and leased a 6,000 square foot building in [[McHenry, Illinois]]. He originally had three employees and sold only one item, his newly invented 12-degree loft [[wood (golf)|metalwood]]. The metalwood was unique in its steel construction - replacing persimmon as the primary material from which modern drivers are manufactured - and adopted the nickname "[[Pittsburgh]] Persimmon".<ref>{{cite web|url=http://www.golf.com/photos/golf-equipment-changed-game/taylormade-metal-wood|title=Golf Equipment That Changed the Game|work=Golf.com}}</ref> Starting with $47,000 in sales in 1979, the company eventually reached its first billion dollars in revenue in 2006, marking only the second time in history that a golf [[brand]] had achieved this milestone.<ref>{{cite web|url=http://www.golflink.com/about_5029_taylormade-golf-history.html|title=TaylorMade Golf History|author=Mike Camunas}}</ref> === Purchase by Salomon Group (1984) === TaylorMade was independently owned until 1984, when [[Salomon Group|Salomon S.A.]] acquired the company. At the time, the union was strategically compatible for both companies which were innovators in their industries: Salomon wanted to diversify and made the decision to enter a "three-season" market, and TaylorMade benefited from the worldwide resources of Salomon.{{Citation needed|date=November 2017}} This ownership maintained until [[Adidas]] bought Salomon in 1997.<ref>{{Cite news|url=https://www.nytimes.com/1997/09/17/business/adidas-to-buy-salomon-a-french-sports-company.html|title=Adidas to Buy Salomon, a French Sports Company|last=News|first=Bloomberg|date=1997-09-17|work=The New York Times|access-date=2017-11-07|language=en-US|issn=0362-4331}}</ref> === Sale to Adidas (1997) === Shortly after the Adidas [[Mergers and acquisitions|acquisition]], the image and focus of TaylorMade were redirected to take over the driver market; the company succeeded in achieving this goal in late 2005, when it officially became the top driver in golf. TaylorMade bought golf clothing companies [[Ashworth (clothing)|Ashworth]] in 2008 and [[Adams Golf]] in 2012 but sold them to KPS Capital Partners in 2017.<ref>{{Cite web |date=2012-06-01 |title=TAYLORMADE-ADIDAS GOLF COMPANY COMPLETES ACQUISITION OF ADAMS GOLF |url=https://www.adidas-group.com/en/media/news-archive/press-releases/2012/taylormade-adidas-golf-company-completes-acquisition-adams-golf/ |access-date=2024-02-07 |website=adidas-group.com}}</ref><ref>{{Cite web |date=2008-10-13 |title=TAYLORMADE-ADIDAS GOLF COMPANY TO ACQUIRE ASHWORTH, INC. |url=https://www.adidas-group.com/en/media/news-archive/press-releases/2008/taylormade-adidas-golf-company-acquire-ashworth-inc/#:~:text=Herzogenaurach%20%2F%20Carlsbad%2C%20California%2C%20October%2013%2C%202008%20%E2%80%93,Ashworth%2C%20Inc.%20for%20%241.90%20per%20share%20in%20cash. |access-date=2024-02-07 |website=adidas-group.com}}</ref><ref>{{Cite web |date=2017-05-10 |title=Adidas sells golf businesses for $425 million |url=https://www.espn.com/golf/story/_/id/19351857/adidas-sells-golf-businesses-taylormade-adams-golf-ashworth-425-million |access-date=2024-02-07 |website=ESPN.com |language=en}}</ref> === Sale to KPS Capital Partners (2017) === In 2017 it was announced that [[Tiger Woods]] and [[Rory McIlroy]] had signed with TaylorMade after [[Nike, Inc.|Nike]]'s golf division closed.<ref>{{cite web |url=https://www.golfdigest.com/story/2017-tiger-woods-signing-with-taylormade-among-equipment-stories-of-the-year |title = Tiger Woods signing with TaylorMade among equipment stories of the year {{!}} Golf News and Tour Information {{!}} Golf Digest}}</ref><ref>{{cite news |url=https://www.theguardian.com/sport/2017/may/09/rory-mcilroy-100m-taylormade-players-championship-golf |title = Rory McIlroy signs $100m TaylorMade deal before Players Championship {{!}} Rory McIlroy {{!}} The Guardian| website=[[TheGuardian.com]] | date=9 May 2017 | last1=Murray | first1=Ewan }}</ref> On May 10, 2017 it was announced that [[KPS Capital Partners]] acquired TaylorMade for US$425 million.<ref>{{Cite news|url=https://www.forbes.com/sites/erikmatuszewski/2017/05/13/this-week-in-golf-biz-taylormade-is-sold-mcilroys-100-million-deal-pxgs-new-wedges/#293b8ccf1041|title=This Week In Golf Biz: TaylorMade Is Sold, McIlroy's $100 Million Deal, PXG's New Wedges|last=Matuszewski|first=Erik|work=Forbes|access-date=2017-11-07|language=en}}</ref> The deal was completed in November of 2017.<ref>{{Cite web|url=https://golf.com/gear/taylormade-golf-sold-for-425-million-to-kps-capital-partners-lp/|title=TaylorMade Golf sold for $425 million to KPS Capital Partners LP}}</ref> Days after the deal was completed, TaylorMade released a statement to say it had parted company with [[Sergio García]], who had been with the brand for 15 years.<ref>{{cite magazine |url=http://www.bunkered.co.uk/golf-news/sergio-garcia-announces-shock-split-from-taylormade |title=Sergio Garcia announces shock split from TaylorMade |date=October 9, 2017 |magazine=bunkered |first=Martin |last=Inglis}}</ref> === Sale to Centroid Investment Partners (2021) === On February 2, 2021 the New York Times reported that KPS had hired [[Morgan Stanley]] to run a sale of TaylorMade with a value estimated around US$2 billion. <ref>{{Cite news|last1=Sorkin|first1=Andrew Ross|last2=Karaian|first2=Jason|last3=Merced|first3=Michael J. de la|last4=Hirsch|first4=Lauren|last5=Livni|first5=Ephrat|date=2021-02-02|title=How to Fix the Markets|language=en-US|work=The New York Times|url=https://www.nytimes.com/2021/02/02/business/dealbook/trading-markets-trust.html|access-date=2021-09-08|issn=0362-4331}}</ref> On May 11, 2021 Centroid Investment Partners - a Korean private equity firm - signed a definitive agreement to purchase TaylorMade from KPS<ref>{{Cite web|date=2021-05-11|title=Centroid Investment Partners to Acquire TaylorMade Golf Company, Inc.|url=https://www.businesswire.com/news/home/20210511006102/en/Centroid-Investment-Partners-to-Acquire-TaylorMade-Golf-Company-Inc.|access-date=2021-09-08|website=www.businesswire.com|language=en}}</ref> for a value of US$1.7 billion.<ref>{{Cite web|title=Korea's Centroid Investment to name strategic partners next week - Pulse by Maeil Business News Korea|url=https://pulsenews.co.kr/view.php?year=2021&no=548479|access-date=2021-09-08|website=pulsenews.co.kr|language=ko}}</ref> ===Sun Day Red (2024)=== On February 12, 2024, TaylorMade partnered with [[Tiger Woods]] to launch the golfer's apparel line, Sun Day Red.<ref>{{cite web|last=Romero|first=Brittany|url=https://www.golfdigest.com/story/tiger-woods-apparel-announcement-taylormade-sunday-red|title=Tiger Woods announces new apparel line Sun Day Red|work=[[Golf Digest]]|date=February 12, 2024|accessdate=February 12, 2024}}</ref><ref>{{cite web|last1=Hirsch|first1=Lauren|last2=Friedman|first2=Vanessa|url=https://www.nytimes.com/2024/02/12/business/tiger-woods-sun-day-red.html|title=Tiger Woods Introduces His New Brand: Sun Day Red|work=[[The New York Times]]|date=February 12, 2024|accessdate=February 12, 2024}}</ref> == Parent companies == * [[Salomon Group]] (1984–1997) * [[Adidas]] (1997–2017) * [[KPS Capital Partners]] (2017-2022) * Centroid Investment Partners (2022-present) == Endorsements == As with most golf equipment companies, TaylorMade maintain endorsement deals with many [[professional golfer]]s on the leading [[professional golf tour|tours]], including past [[Official World Golf Ranking|world number ones]] such as [[Tiger Woods]], [[Rory McIlroy]], [[Scottie Scheffler]] and [[Dustin Johnson]]. Most contracted players will have the majority, if not all, of their playing equipment supplied by the company, including [[Collin Morikawa]], [[Tommy Fleetwood]], [[Nelly Korda]], [[Brooke Henderson]] and [[Charley Hull]]. A few are only contracted for one item, such as [[Rickie Fowler]] whose deal only extends to golf balls.<ref>{{Cite web|url=https://www.taylormadegolf.com/tourplayers.html|title=Team TaylorMade &#124; TaylorMade Golf|website=www.taylormadegolf.com}}</ref> ==See also== * [[Adams Golf]] * [[Ashworth (clothing)|Ashworth]] ==References== {{reflist}} ==External links== * {{Official website}} {{Sports equipment brands}} {{Tiger Woods}} [[Category:1979 establishments in Illinois]] [[Category:1984 mergers and acquisitions]] [[Category:2005 mergers and acquisitions]] [[Category:2017 mergers and acquisitions]] [[Category:2021 mergers and acquisitions]] [[Category:American companies established in 1979]] [[Category:Clothing brands of the United States]] [[Category:Companies based in Carlsbad, California]] [[Category:Golf equipment manufacturers]] [[Category:Golf in the United States]] [[Category:Manufacturing companies based in California]] [[Category:Manufacturing companies established in 1979]] [[Category:Retail companies based in California]] [[Category:Retail companies established in 1979]] [[Category:Sporting goods manufacturers of the United States]] [[Category:Sportswear brands]]'