Examine individual changes

'{{Infobox Company | name = 5W Public Relations | logo = [[File:5W Logo.JPG|160px]] | type = [[Private company|Private]] | genre = | predecessor = | foundation = [[New York City]], [[United States|U.S.]] ({{Start date|2003}}) | founder = [[Ronn Torossian]] | location_city = [[New York City]], [[New York]] | location_country = [[United States|U.S.]] | location = | locations = [[New York City]] and [[Los Angeles]] | area_served = [[North America]], [[Europe]], [[Middle East]] | key_people = Ronn Torossian <small>([[Entrepreneur|Founder]])</small> <br /> | industry = [[Public relations]] | products = Consumer, crisis, celebrity, corporate communications, government and public affairs, fashion | services = [[Publicity]], brand-building and marketing | market cap = | revenue = US$11,061,338 (2009), {{decrease}} 7.2% from 2008 | operating_income = | net_income = | assets = | equity = | owner = | num_employees = 69 (2010) | parent = | divisions = | subsid = | homepage = [http://www.5wpr.com/ 5WPR.com] | footnotes = | intl = }} '''5W Public Relations''', also known as '''5WPR''', is an [[United States|American]] public relations [[company (law)|firm]]. It was ranked the 24th largest independent PR firm in the United States by the [[J. R. O'Dwyer Company]] in 2010,<ref name=Odwyer1>[http://www.odwyerpr.com/pr_firm_rankings/independents.htm "Public Relations Firms Rankings"] at www.odwyerpr.com, March 2011</ref> down from 13th in 2009.<ref name=Odwyer2>[http://www.odwyerpr.com/pr_firm_rankings/independents.htm Top PR Firm Rankings &#124; Public Relations Agency Rankings by O'Dwyer's Public Relations News]</ref> The name, 5WPR, was inspired by the [[five Ws]]: who, what, where, when, and why.<ref name="NYT profile">{{cite web|url= http://www.nytimes.com/2005/02/20/nyregion/thecity/20feat.html|title= Brash P.R. Guy Grabs Clients, Ink|accessdate= 2008-09-05|last= Kurutz|first= Steven|date= February 20, 2005|work= The City|publisher= ''[[The New York Times]]''}}</ref> ==History== Founded in 2003 by [[Ronn Torossian]], 5WPR grew quickly from a small office with two employees. In 2005 Torossian was profiled in the ''[[New York Times]]'', who called him "brash and aggressively outspoken...the consummate scrappy publicist".<ref name="NYT profile"/> 5WPR was cited by [[Inc. (magazine)|Inc.]] Magazine as one of the fastest growing companies in the US in 2007<ref name=inc.com>[http://www.inc.com/inc5000/2007/company-profile.html?id=200701530 5W Public Relations – Advertising & Marketing, inc5000 Article – Inc. Article]</ref> and 2008.<ref name=inc2008>{{cite web|url=http://www.inc.com/inc5000/2008/company-profile.html?id=200812370|work=[[Inc. (magazine)|Inc.]]|title=Inc. 5000–The Fastest-Growing Private Companies in America|date=2008|accessdate=2011-04-04}}</ref> In 2005, 5WPR opened a Los Angeles office. Its client base grew from three to about 50 in 2008.<ref name="NYT profile"/> Its portfolio included a diverse range of customers, including celebrities, health and beauty firms, and corporate, government, religious, and public affairs clients. Revenue grew from $3 million in 2004 to $11.5 million in 2008.<ref name="NYT profile"/> By 2009, O'Dwyers ranked 5WPR as 13th-largest agency in the US.<ref name=Odwyer2/> ==Current== In 2010 its ranking fell to 24, and revenues were $11.3 million. In 2011 its ranking in Top PR Firms specializing in Beauty & Fashion Public Relations rose to 5th,<ref>http://www.odwyerpr.com/pr_firm_rankings/beauty.htm</ref> and 9th largest travel PR agency.<ref>http://www.prnewswire.com/news-releases/5w-public-relations-named-9-travel-pr-firm-in-the-united-states-119074059.html</ref> 5WPR had 69 employees in 2010.<ref name=Odwyer2/> In December 2010 5WPR client Apra International was presented with the 2010 WWD Beauty Biz Award for "Best Executed Launch Strategy" in the Mass Fragrance category due to work executed by 5W Public Relations. <ref>http://www.myfoxal.com/Global/story.asp?S=13648765</ref> In 2011, Dow Jones measured the media coverage of the world's public relations firms, and stated that amongst mid-sized Public Relations agencies, 5W Public Relations generated the most media attention.<ref>http://online.barrons.com/article/PR-CO-20110127-904437.html</ref> ==Government and Political Clients== 5WPR is known to represent Russian oligarchs, including [[Rinat Akhmetov]] of the Ukraine, the richest man in Europe, with a net worth of $31.1 Billion.<ref name="kyivpost.com">http://www.kyivpost.com/news/nation/detail/29223/#ixzz19EDbj4Na</ref> The Kiev Post stated "Many business analysts say that favorable publicity and transparency are simply good for business, especially for a company that wants to attract foreign investment." Akhmetov was ranked as the 148th richest man in world in 2010.<ref name="kyivpost.com"/><ref>http://www.forbes.com/lists/2010/10/billionaires-2010_Rinat-Akhmetov_JIRK.html</ref> 5W has worked in Iraq and Lebanon, with representation of Iraqex for their $6 Million US Government contract to help the US presence in that country deliver its message and counter insurgent accusations. The campaign was to clarify US goals in the country.<ref>http://www.prweekus.com/iraqex-lands-6m-deal-helping-with-us-comms-in-iraq/article/51024/</ref> The firm boasts a "tight working relationship with the Christian Right", as well as many members of the Israeli political echelon, including the Tourism and Foreign ministries, Likud Party, members of Knesset and Jerusalem Mayor Nir Barkat. .<ref>http://www.jpost.com/Features/InTheSpotlight/Article.aspx?id=150936</ref> They have also represented Israel Prime Ministers Ehud Olmert and Prime Minister Benyamin Netanyahu. <ref>http://www.thejewishweek.com/features/confident_comeback</ref> The agency has trained Israeli government officials for media appearances. <ref>http://www.prweekus.com/israel-branding-effort-aims-to-humanize-nations-image/article/56167/</ref> They have represented Evangelical Christian groups, including the Trinity Broadcasting Network, Christian Coalition of America, Pastor John Hagee and Benny Hinn Ministries. <ref>http://www.businessweek.com/magazine/content/07_46/b4058064.htm</ref> ==Celebrity== 5WPR has represented music mogul Sean "Diddy" Combs,<ref>http://articles.chicagotribune.com/keyword/diddy/featured/3</ref> rapper Lil' Kim, rapper Snoop Dogg, rapper IceCube and others. <ref>http://query.nytimes.com/gst/fullpage.html?res=9C03EFDC1331F93BA3575BC0A96E9C8B63</ref> <ref>http://www.prohiphop.com/2006/09/5w_pr_signs_sno.html</ref> <ref>http://www.istockanalyst.com/article/viewiStockNews/articleid/2520975</ref> The firm secured product placement on Shiloh Nouvel Jolie-Pitt, the 1st child of Angelina Jolie and Brad Pitt by flying a shirt to Africa which made the shirt famous after People magazine put the newborn wearing it on the cover. <ref>http://www.allbusiness.com/retail-trade/miscellaneous-retail-retail-stores-not/4454377-1.html</ref> <ref>http://www.inc.com/inc5000/2007/company-profile.html?id=200701530</ref> ==Agriprocessors scandal== [[Agriprocessors]], a [[Kosher foods|kosher]] meat processing company that went bankrupt after a federal investigation into worker abuse and hiring illegal immigrants, was a 5W client. In July 2008 a person claiming to be one of the leading critics of Agriprocessors posted comments to several blogsites that seemed to suggest that the critics were operating out of self interest. The comments were traced back to the [[IP address]] of 5WPR's executive responsible for the Agriprocessors account.<ref>{{cite news |url=http://www.jewishberkshires.org/page.aspx?id=179351 |title=Agriprocessors' PR Firm Accused of Impersonating Rabbi |first=Ben |last=Harris |publisher=[[Jewish Telegraphic Agency]]}} </ref><ref>{{cite news |url=http://replay.waybackmachine.org/20090619092633/http://jta.org/news/article/2008/07/10/109424/engelmayerintern |title=PR firm faces scrutiny |publisher=Jewish Telegraphic Agency |date=2008-07-10}}</ref> 5WPR issued a statement admitting the impersonation, saying that the firm's "IT department investigated accusations which we have now learned to be true," and that "A senior staff member failed to be transparent in dealing with client matters."<ref name="Forward 7/24">{{cite news |url=http://www.forward.com/articles/13847/ |title=Public Relations Firm Criticized |first=Marissa |last=Brostoff |date=July 24, 2008 |publisher=Forward |accessdate=2008-09-09 }}</ref> ==Recognition== * [[Inc]] Magazine, Fastest Growing Companies in the US, 2007 <ref name="inc.com"/> * Inc Magazine, Fastest Growing Companies in the US, 2008 <ref name="inc.com"/> ==Clients== 5WPR's portfolio has included consumer and corporate customers such as but not limited to: {{col-begin}} {{Col-2}} ;Consumer products *1800 Tequila <ref>http://www.thefreelibrary.com/1800(R)+Tequila+Becomes+First+Spirits+Brand+to+Sponsor+the+Los...-a0205723573</ref> *HOLMES <ref>http://www.hamptons.com/Home-And-Garden/Main-Articles/12944/HGTVs-Mike-Holmes-The-Magazine-To-Make-It.html</ref><ref>http://finance.alphatrade.com/story/2011-01-03/PRN/201101031018PR_NEWS_USPR_____NY23408.html</ref> *ElAl Airlines <ref>http://www.prweekus.com/pages/login.aspx?returl=/el-al-airlines-names-5w-its-aor/article/148889/&pagetypeid=28&articleid=148889&accesslevel=2&expireddays=0&accessAndPrice=0</ref> *Men's Fashion Division <ref name="money.msn.com">http://money.msn.com/business-news/article.aspx?feed=PR&Date=20110316&ID=13152834&topic=TOPIC_CONTRACTS&isub=1</ref> *WRK <ref name="money.msn.com"/> *1-800-Registry <ref>http://www.prnewswire.com/news-releases/1-800-registry-launches-to-revolutionize-wedding-planning-honeymoon-and-home-registry-118766414.html</ref><ref>http://classic.cnbc.com/id/42304585</ref> *Gray Line NY:<ref>http://cityroom.blogs.nytimes.com/2011/02/15/tour-bus-post-to-sked-for-7am/</ref>{{col-2}} ;Entertainment and sports marketing *Pitbull <ref name="industryfinest.com">http://www.industryfinest.com/news/headlines/the-source-magazine-and-pitbull-hire-5w-public-relations.html</ref> *The Source magazine <ref name="industryfinest.com"/><ref>http://pressreleases.kcstar.com/?q=node/12078</ref> *Pomegranate <ref name="journalhome.com">http://www.journalhome.com/5wprnyc/139296/xipwire-and-pomegranate-hire-5w-public-relations-as-pr-firm-of-record.html</ref> *ZIPWIRE <ref name="journalhome.com"/> ;Corporate communications *Xipwire <ref>http://www.digitaljournal.com/pr/201197</ref> *Jackie Robinson Foundation <ref>http://www.myprgenie.com/view-publication/5w-public-relations-adds-the-jackie-robinson-foundation-to-its-client-roster</ref><ref>http://bulldogreporter.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=54F6676CECCF4DCEA9D209B6654E1A8C&AudID=213D92F8BE0D4A1BB62EB3DF18FCCC68</ref> *MedCAREERS Group <ref>http://www.adworldbytes.com/2010/4/MedCAREERS_GROUP%2C_Inc._Engages_5W_Public_Relations_to_Represent_MCGI</ref><ref>http://www.cnbc.com/id/42085022</ref> *Israel Government<ref>http://www.newprophecy.net/madonnawatch2.htm</ref> {{col-end}} ==References== {{Reflist|2}} ==External links== * [http://www.5Wpr.com 5W Public Relations] {{DEFAULTSORT:5w Public Relations}} [[Category:Public relations companies of the United States]] [[Category:Companies established in 2003]] [[Category:Companies based in New York City]]'