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'{{Infobox automobile | image = Audi A1 1.6 TDI Ambition – Frontansicht, 17. März 2012, Düsseldorf.jpg | name = Audi A1 | manufacturer = [[Audi|Audi AG]] | aka = | production = 2010–present | assembly = [[Audi Brussels|Brussels]], Belgium | predecessor = [[Audi 50]]<ref name="The A1's Predecessor">{{cite web|url=http://www.autoexpress.co.uk/carreviews/firstdrives/255220/audi_a1_vs_audi_50.html|title=Audi A1 vs Audi 50| work=[[Auto Express]] | accessdate = 26 February 2011}}</ref> | successor = | class = [[supermini car|Supermini]] | body_style = 3-door and 5-door [[hatchback]] | layout = [[Front-engine, front-wheel drive]] [[Quattro]] in A1 Quattro <ref>{{cite web|url= http://www.audi.com/com/brand/en/company/news/models_and_services.detail.2011~12~the_new_head_of_the.html|title=Audi A1 Quattro |publisher=Audi|accessdate=25 December 2011}}</ref> | platform = [[Volkswagen Group A0 platform#PQ25|Volkswagen Group PQ25]] | engine = 1.2&nbsp;L TFSI 63 kW [[Straight-4|I4]] petrol<br> 1.4&nbsp;L TFSI 90 kW I4 petrol<br> 2.0&nbsp;L TFSI 188 kW I4 petrol<br> 1.6&nbsp;L TDI 77 kW I4 diesel<br>2.0&nbsp;L TDI 105 kW I4 diesel<ref name="audi-engines">{{cite web|url= http://www.audi.co.uk/new-cars/a1/a1/engines.html|title=A1 Engines |publisher=Audi UK|accessdate=24 February 2010| archiveurl= http://web.archive.org/web/20100215044142/http://www.audi.co.uk/new-cars/a1/a1/engines.html| archivedate= 15 February 2010 <!--DASHBot-->| deadurl= no}}</ref> | transmission = 5-speed [[Manual transmission|manual]]<br>6-speed manual<br>7-speed [[Direct-Shift Gearbox|S tronic]]<br />1-speed (A1 e-tron) | wheelbase = {{convert|2469|mm|in|1|abbr=on}}<ref name="a1-specs">{{cite web|title=The Audi A1 Pricing and Specification Guide|url=http://www.audi.co.uk/content/dam/audi/production/PDF/PriceAndSpecGuides/a1.pdf| format = [[PDF]] |publisher=Audi UK|accessdate=30 September 2010|month=September|year=2010| archiveurl= http://web.archive.org/web/20100821115035/http://www.audi.co.uk/content/dam/audi/production/PDF/PriceAndSpecGuides/a1.pdf?| archivedate= 21 August 2010 <!--DASHBot-->| deadurl= no}}</ref> | length = {{convert|3954|mm|in|1|abbr=on}}<ref name="a1-specs"/> | width = {{convert|1740|mm|in|1|abbr=on}}<ref name="a1-specs"/> | height = {{convert|1416|mm|in|1|abbr=on}}<ref name="a1-specs"/> | weight = {{convert|1040|-|1140|kg|abbr=on}}<ref name="a1-specs"/> | related = [[Volkswagen Polo]] Mk5<br>[[SEAT Ibiza]] Mk4 | designer =[[Stefan Sielaff]]{{citation needed|date=September 2011}} |sp = uk }} The '''Audi A1''' (internally designated '''''Typ 8X''''') is a [[supermini car|supermini]] sized [[economy car|economical car]] launched by [[Audi]] at the 2010 [[Geneva Motor Show]]. Sales of the initial three door A1 model started in Germany in August 2010, with the United Kingdom following in November 2010.<ref name="audi-2010-08-26">{{cite web|title=New Audi A1 begins to make its mark|url=http://www.audi.co.uk/about-audi/latest-news/new-audi-a1-begins-to-make-its-mark.html|work=www.audi.co.uk|accessdate=31 August 2010|date=26 August 2010| archiveurl= http://web.archive.org/web/20100829020239/http://www.audi.co.uk/about-audi/latest-news/new-audi-a1-begins-to-make-its-mark.html| archivedate= 29 August 2010 <!--DASHBot-->| deadurl= no}}</ref> A five-door version, called Sportback, was launched in November 2011, with sales starting in export markers during spring 2012.<ref>{{cite web|title=Audi's five-door A1 unveiled|url=http://www.autocar.co.uk/News/NewsArticle/AllCars/260137/|work=Autocar|accessdate=20 November 2011|date=18 November 2011}}</ref> ==Description== [[File:Audi A1 Interior.jpg|thumb|left|Audi A1 interior]]The A1 is designed to compete with the [[Mini (marque)|Mini]],<ref name="car">{{cite web|url=http://www.carmagazine.co.uk/Secret-new-cars/Search-Results/Spyshots/Audi-A1-2010-first-spy-photos-of-Audis-Mini/|title=Audi A1 (2010): first spy photos of Audi’s Mini|work=CAR Magazine|date=2009-10-16}}</ref> and [[Alfa Romeo MiTo]]. The car is aimed mostly at young, affluent [[Urban area|urban]] buyers.<ref>{{cite web|url=http://www.liquida.com/video/a10d17454/audi-a1-targeting-young-urban-premium-buyers/ |title=Audi A1 Targeting Young, Urban Premium Buyers |publisher=Liquida.com |date= |accessdate=01-01-2011}}</ref> The A1 is produced at [[Audi Brussels|Audi's Belgian factory]] in [[Forest, Belgium|Forest]], near [[Brussels]].<ref>{{cite web|url=http://www.edmunds.com/insideline/do/News/articleId=121026|title=Audi Gets VW Plant in Belgium, Will Build A1 There|work=Edmunds Inside Line|date=2007-05- 31}}</ref> The A1 is based on the [[Volkswagen Group A0 platform#PQ25|Volkswagen Group PQ25]] platform, the same platform used in the [[SEAT Ibiza]] Mk4 and the [[VW Polo]] Mk5,<ref name="fourtitude">{{cite web|url=http://forums.fourtitude.com/zerothread?id=4208756|title=Some Audi A1 Details (Correct and Incorrect) from Motor Trend Volkswagen Polo News Story|date=2009-01-19|work=www.fourtitude.com|accessdate=2009-03-04}}</ref> and in its development Audi has collaborated with [[SEAT]].<ref>{{cite journal|first=Pia |last=Krix |first2=Henning |last2=Krogh |title=Winterkorn considers jettisoning VW's Spanish brand|url=http://www.autonews.com/apps/pbcs.dll/article?AID=/20061205/SUB/312050002 |date=2006-12-06 |journal=Automotive News |quote=The Spanish company has been deeply involved with the Audi A1's development, as it was with the A3 Sportback.|accessdate=2011-01-01 }}</ref> The A1 uses a [[MacPherson strut]] front and [[torsion beam suspension|torsion beam]] rear suspension.<ref>{{cite web|url=http://www.popularmechanics.com/cars/reviews/preview/2010-audi-a1-test-drive |title=2010 Audi A1 Test Drive |publisher=Popular Mechanics |date=2010-06-18 |accessdate=2011-01-22}}</ref> The UK launch of the Audi A1 was held on 13 November 2010. The national launch took place from Battersea Power Station,<ref name="Audi A1 Launch">{{cite web|url=http://www.audia1ownersclub.co.uk/?p=26|title=Audi A1 UK Launch Date and Details|date=2010-08-26|work=www.audia1ownersclub.co.uk|accessdate=2010-08-28}}{{dubious|date=October 2011}}</ref> where up to 300 Audi A1s left London. The 100,000th A1 was produced in June 2011.<ref>{{cite web|title=Milestone week: Audi A1 builds 100,000th A1.|url=http://europeancarnews.com/2011/06/24/milestone-week-audi-a1-builds-100000th-a1/|publisher=www.europeancarnews.com}}</ref> ==Specification== In the UK, the A1 [[trim level]]s are ''SE'', ''Sport'' and ''S line''. SE is the base specification, while Sport and S line models also have sport seats, sports suspension and larger wheels, amongst other features.<ref name="audi-trim">{{cite web|url=http://www.audi.co.uk/new-cars/a1/a1/interior-style-features.html|title=A1 Interior style features|work=www.audi.co.uk|publisher=[[Audi]] UK|accessdate=24 February 2010}}</ref> In 2011 Audi introduced a series of new trim levels, including ''Black Edition'' and a series of limited editions, including ''Competition Line'' and ''Contrast Edition''. These are based on the Sport trim level with distinctive styling features.<ref name=audi-uk-eds>{{cite web|title=Introducing A1 Editions|url=http://www.audi.co.uk/new-cars/a1/a1/a1-editions/introducing-a1-editions.html|work=www.audi.co.uk|publisher=Audi|accessdate=17 October 2011}}</ref> ===Engines=== {| class="wikitable" cellpadding="0" style="text-align:center; font-size:90%;" |- !colspan=10|Petrol engine |- style="background:#dcdcdc; text-align:center; vertical-align:middle;" !Model !Engine !Displacement !Power !Torque !0–100&nbsp;km/h (s) !Top speed !Transmission !CO<sub>2</sub> emission (g/km) !Years |- style="background:#fff;" |'''[[List of Volkswagen Group petrol engines#1.2 R4 TSI/TFSI 63-77kW|1.2 TFSI]]'''||[[straight-4|I4]]||1,197 cc||{{convert|86|PS|kW hp|0|abbr=on}} @ 4,800&nbsp;rpm||{{convert|160|Nm|lbft|0|abbr=on}} @ 1,500-3,500&nbsp;rpm||11.7 ||{{convert|180|km/h|mph|abbr=on}} ||5-speed manual||118||2010- |- style="background:#fff;" |'''[[List of Volkswagen Group petrol engines#1.4 R4 16v TSI/TFSI 90-133kW|1.4 TFSI]]'''||[[straight-4|I4]]||1,390 cc||{{convert|122|PS|kW hp|0|abbr=on}} @ 5,000&nbsp;rpm||{{convert|200|Nm|lbft|0|abbr=on}} @ 1,500-4,000&nbsp;rpm||8.9 ||{{convert|203|km/h|mph|abbr=on}} ||6-speed manual <br> 7-speed [[S tronic]] <small>(optional)</small>||124<br>122||2010- |- style="background:#fff;" |'''[[List of Volkswagen Group petrol engines#1.4 R4 16v TSI/TFSI 90-133kW|1.4 TFSI]]'''||[[straight-4|I4]]||1,390 cc||{{convert|185|PS|kW hp|0|abbr=on}} @ 6200&nbsp;rpm||{{convert|250|Nm|lbft|0|abbr=on}} @ 2,000-4,500&nbsp;rpm||6.9 ||{{convert|227|km/h|mph|abbr=on}} ||7-speed [[S tronic]]||139||2011-<ref name="audi-1.4-185ps">{{cite web|title=Up-tempo Audi A1 ready for Paris show debut|url=http://www.audi.co.uk/about-audi/latest-news/up-tempo-audi-a1-ready-for-paris-show-debut.html|work=www.audi.co.uk|publisher=Audi|accessdate=30 September 2010|date=23 September 2010| archiveurl= http://web.archive.org/web/20101010115330/http://www.audi.co.uk/about-audi/latest-news/up-tempo-audi-a1-ready-for-paris-show-debut.html| archivedate= 10 October 2010 <!--DASHBot-->| deadurl= no}}</ref> |- style="background:#fff;" |'''2.0 TFSI'''||[[straight-4|I4]]||1,984 cc||{{convert|256|PS|kW hp|0|abbr=on}} @ 6,000&nbsp;rpm||{{convert|350|Nm|lbft|0|abbr=on}} @ 2,500-4,500&nbsp;rpm||5.7 ||{{convert|245|km/h|mph|abbr=on}} ||6-speed manual ||||2012 |- style="background:#fff;" |- style="background:#fff;" !colspan=10|Diesel engine |- style="background:#dcdcdc; text-align:center; vertical-align:middle;" !Model !Engine !Displacement !Power !Torque !0–100&nbsp;km/h,s !Top speed !Transmission !CO<sub>2</sub> emission (g/km) !Years |- style="background:#fff;" |'''[[List of Volkswagen Group diesel engines#1.6 R4 16v TDI CR 55-85kW|1.6 TDI]]'''||[[straight-4|I4]]||1,598 cc||{{convert|90|PS|kW hp|0|abbr=on}} @ 4,200&nbsp;rpm||{{convert|230|Nm|lbft|0|abbr=on}} @ 1,500-2,500&nbsp;rpm||11.6 ||{{convert|182|km/h|mph|abbr=on}} ||5-speed manual||99|| |- style="background:#fff;" |'''[[List of Volkswagen Group diesel engines#1.6 R4 16v TDI CR 55-85kW|1.6 TDI]]'''||[[straight-4|I4]]||1,598 cc||{{convert|105|PS|kW hp|0|abbr=on}} @ 4,400&nbsp;rpm||{{convert|250|Nm|lbft|0|abbr=on}} @ 1,500-2,500&nbsp;rpm||10.5 ||{{convert|190|km/h|mph|abbr=on}} ||5-speed manual||99||2010- |- style="background:#fff;" |'''[[List of Volkswagen Group diesel engines#2.0 R4 16v TDI CR 105kW|2.0 TDI]]'''||[[straight-4|I4]]||1,968 cc||{{convert|143|PS|kW hp|0|abbr=on}} @ 4,200&nbsp;rpm||{{convert|320|Nm|lbft|0|abbr=on}} @,1,750-2,500&nbsp;rpm||8.2 ||{{convert|217|km/h|mph|abbr=on}} ||6-speed manual||108||2011- |} All engines will include a [[start-stop system]] and energy recuperation system except the versions with the 185 HP 1.4 TFSI and the DSG version of the 1.6 TDI with 90 HP.<ref name="audi-engines"/><ref>{{cite web|url=http://www.audi.de/etc/medialib/ngw/product/pdf/kataloge.Par.0064.File.pdf/a1_033_1133_10_00.pdf|title= German catalog of A1 |accessdate=9 September 2010| archiveurl= http://web.archive.org/web/20100922124327/http://www.audi.de/etc/medialib/ngw/product/pdf/kataloge.Par.0064.File.pdf/a1_033_1133_10_00.pdf| archivedate= 22 September 2010 <!--DASHBot-->| deadurl= no}}</ref> == Concept cars == Audi has announced several Audi A1 concept vehicles, most of which are of the [[hybrid vehicle]] and [[PHEV]] variety. === metroproject quattro === [[File:2007 Audi Metroproject-Quattro 01.jpg|thumb|left|Audi metroproject quattro (rear)]] [[File:Audi metroproject quattro concept.JPG|Audi metroproject quattro (front)|thumb|right|Audi metroproject quattro (front)]] [[File:Audi A1 Sportback 002.JPG|thumb|right|Audi A1 Sportback Concept at the 2008 Paris Motor Show]] [[File:Audi A1 e-tron.jpg|thumb|Audi A1 e-tron]] [[File:Audi A1 clubsport quattro front-right 2011-06-02.jpg|thumb|A1 clubsport quattro]] The A1 was previewed at the 2007 [[Tokyo Motor Show]] in the form of the Audi metroproject quattro [[concept car]].<ref>{{cite web|url=http://www.edmunds.com/insideline/do/News/articleId=123092|title=2007 Tokyo Auto Show Preview: Audi metroproject Quattro|work=Edmunds Inside Line|date=2007-10-19}}</ref> The concept seats four and features a new hybrid powertrain. With this powertrain, a {{convert|1.4|L|cuin|1|abbr=on}} {{convert|148|bhp|kW|1|abbr=on}} Turbo FSI engine drives the front wheels via a six-speed [[Direct-Shift Gearbox|S-Tronic]], while a {{convert|40|bhp|kW PS|1|abbr=on}} electric motor provides power to the rear wheels. The electric motor is also capable of producing {{Convert|148|lbft|Nm|abbr=on}} of torque. The metroproject quattro is able to travel {{convert|62|mi|km}} at up to {{convert|62|mph|km/h|abbr=on}} on one charge of its [[lithium-ion]] batteries, which reduces fuel consumption by up to 15%. Both power sources are available to use simultaneously, with the driver then benefiting from [[McPherson strut]] front and four-link rear suspension configuration, electromechanical speed-sensitive power steering with a low energy draw, Audi magnetic ride adaptive damping technology, and {{convert|0|to|100|km/h|abbr=on}} in just 7.8&nbsp;seconds.<ref>{{cite web|url=http://www.autoblog.com/2007/10/23/tokyo-motor-show-audi-a1-metroproject-quattro-concept/|title=Tokyo Motor Show: Audi metroproject quattro concept|date=2007-10-23|accessdate=2008-10-10}}</ref> At the 2008 [[Leipzig]] Auto Mobil International show, Audi again presented the metroproject quattro, renamed the A1 ''Project Quattro''.<ref>{{cite web|url=http://www.fourtitude.com/news/publish/Audi_News/printer_3878.shtml|title=Audi at the AMI in Leipzig: A Spectacular Array of Premiers|work=Fourtitude|date=2008-04-02|accessdate=2008-04-22}}</ref> The vehicle was designed by Audi AG Project Designer in Exterior Design [[Dany Garand]], who also presented the design during the car's Hong Kong debut.<ref>{{cite web|url=http://www.audi.com.hk/audi/hk/en2/about_audi_ag/news/local_news/audi_design_media.html |title=Audi Design Media Workshop Reveals Brand’s Design Creativity |publisher=Audi.com.hk |date=2010-12-23 |accessdate=2011-01-01}}</ref> ===A1 Sportback concept=== Audi unveiled a second A1 concept car at the [[Paris Motor Show]] in October 2008. The A1 Sportback concept is a restyled five-door development of the metroproject quattro. Like the earlier concept, the A1 Sportback has a hybrid powertrain, with the same 1.4&nbsp;L petrol engine and S-Tronic dual-clutch transmission, plus a {{convert|20|kW|abbr=on}}, {{convert|150|Nm|lb·ft|abbr=on}} electric motor. However the electric motor drives the front wheels, rather than the rear. Quoted {{convert|0|to|100|km/h|abbr=on}} acceleration is 7.9&nbsp;seconds and average CO<sub>2</sub> emissions are given as 92&nbsp;g/km. The A1 Sportback retains the dimensions of the Metroproject quattro, except for a slightly greater length, at {{Convert|3.99|m|in|abbr=on}}.<ref>{{cite web|url=http://www.autocar.co.uk/News/NewsArticle/AllCars/235232/|title=Paris show: Audi A1|date=2008-10-02|accessdate=2008-10-02|work=Autocar| archiveurl= http://web.archive.org/web/20081006061159/http://www.autocar.co.uk/News/NewsArticle/AllCars/235232/| archivedate= 6 October 2008 <!--DASHBot-->| deadurl= no}}</ref><ref>{{cite web|url=http://www.audi.co.uk/audi/uk/en2/experience/Studies/a1_sportback.html|title=Audi A1 Sportback concept|work=Audi UK|accessdate=2008-10-06| archiveurl= http://web.archive.org/web/20081009095048/http://www.audi.co.uk/audi/uk/en2/experience/Studies/a1_sportback.html| archivedate= 9 October 2008 <!--DASHBot-->| deadurl= no}}</ref> ===A1 e-tron === The Audi A1 e-tron concept car is an [[electric vehicle|electric]] variant of the A1, first shown at the 2010 Geneva Motor Show.<ref name="e-tronUK">{{cite web|title=Audi A1 e-tron detail – it’s a Wankel-Electric |url=http://www.carsuk.net/audi-a1-e-tron-detail-its-a-wankel-electric/|publisher=Cars UK|accessdate=2011-01-05|date=2010-03-10}}</ref> The A1 [[e-tron]] is a series [[plug-in hybrid]] (PHEV), powered by an [[electric motor]] with a continuous output of {{convert|45|kW|PS bhp|0|abbr=on}}, and a peak output of {{convert|75|kW|PS bhp|0|abbr=on}}. A fully charged 12&nbsp;kWh [[lithium-ion battery]] gives a maximum range of {{convert|50|km|mi|0}}, after which a 254&nbsp;cc [[Wankel engine]] is used to power a {{convert|15|kW|PS bhp|0|abbr=on}} [[Electrical generator|generator]] with a {{convert|12|L|1|abbr=on}} fuel tank.<ref name="a1etron">{{cite web|url=http://www.audi.com/com/brand/en/experience/design___technology/audi_e-tron/audi_a1_e-tron.html|title=Audi A1 e-tron|work=www.audi.com|publisher=[[Audi AG]]|accessdate=2011-01-05}}</ref> This is estimated to provide an additional range of {{convert|124|mi|km|0|abbr=on}}.<ref name="e-tronUK"/> The company claims the car weighs {{convert|1190|kg|abbr=on}}, can reach {{convert|62|mi/h|km/h|0|abbr=on}} in 10.2 seconds and a maximum speed of {{convert|80|mi/h|km/h|0|abbr=on}}.<ref>{{cite web|url=http://www.carmagazine.co.uk/News/Search-Results/First-Official-Pictures/Audi-A1-E-tron-and-A8-Hybrid-2010-at-Geneva-motor-show/ |title=Audi A1 E-tron, A8 Hybrid at Geneva motor show 2010 |date=March 2, 2010 |author=Ben Pulman |publisher=CAR magazine }}</ref> A field testing programme of twenty A1 e-tron vehicles began in [[Munich]] in late 2010.<ref>{{cite web|url=http://www.germancarblog.com/2010/09/audi-a1-e-tron-electric-testing-has-begun-in-munich |title=Audi A1 e-tron: Electric testing has begun in Munich |publisher=Germancarblog.com |date=2010-09-10 |accessdate=2011-01-22}}</ref> In June 2012, the [[UK]]'s ''[[Car Magazine]]'' reported that Audi had put the production version of the A1 e-tron on hold indefinitely in order to slim down its future electric vehicles plan.<ref>{{cite web|url=http://www.carmagazine.co.uk/News/Search-Results/Industry-News/Audi-pulls-plug-on-40k-A2-electric-car2/ |title=Audi pulls plug on €40k A2 electric car |date=June 5, 2012 |author=Ollie Kew and Georg Kacher |publisher=CAR magazine }}</ref> It was reported that, according to the director of e-mobility and sustainability strategy at Audi of America, the A1 e-tron had never been scheduled for production.<ref>{{cite web|url=http://wheels.blogs.nytimes.com/2012/06/07/in-audi-e-tron-program-pure-electrics-surrender-some-charge-to-plug-in-hybrids/ |title=In Audi E-tron Program, Pure Electrics Surrender Some Charge to Plug-in Hybrids |date=June 7, 2012 |author=Jim Motavalli |publisher=The New York Times Wheels blog }}</ref> === A1 clubsport quattro === In May 2011, the A1 clubsport quattro concept car was shown at the [[Wörthersee]] event. This car has a modified version of the [[Audi RS 3]]'s five-cylinder 2.5&nbsp;L engine tuned to {{convert|503|PS|kW|0|abbr=on}} and {{convert|660|Nm|lbft|0|abbr=on}}. Capable of {{convert|0|to|100|km/h|abbr=on}} acceleration in 3.7&nbsp;seconds, the car also features a restyled exterior including "blister"-style extended wheelarches reminiscent of the [[Audi Quattro]] and minimal, lightweight interior trim.<ref>{{cite web|title=503PS Audi A1 clubsport quattro wows Worthersee 2011|url=http://www.audi.co.uk/about-audi/latest-news/503ps-audi-a1-clubsport-quattro-wows-worthersee-2011.html|work=www.audi.co.uk|publisher=Audi|accessdate=1 June 2011|date=31 May 2011}}</ref> The production version of the A1 quattro was tested by Autocar magazine on [[MIRA Ltd.|MIRA's]] wet handling track alongside a Nissan GT-R; the A1 recorded lap time over five seconds faster than the GT-R. Autocar called the test a "...giant-killing result".<ref>{{cite web|last=Sutcliffe|first=Steve|title=Autocar|url=http://www.autocar.co.uk/car-video/video-nissan-gt-r-vs-audi-a1-quattro|publisher=Haymarket|accessdate=3 December 2012}}</ref> ==Safety== EuroNCAP tested Audi A1, [[supermini car|Supermini]] 3-door Hatchback with front airbags, side airbags, seatbelt pretensioners and load limiters as standard and scored it accordingly: {{Euro NCAP |year=2010 |overall_stars=5 |description=Audi A1 LHD, 3-door Hatchback |reference_code=412 |adult_points=32 |adult_percent=90 |child_points=39 |child_percent=79 |pedestrian_points=18 |pedestrian_percent=49 |safety_points=6 |safety_percent=86}} ==Promotion== The Audi A1 has been promoted using a viral internet video release entitled "The Next Big Thing". The campaign stars [[Justin Timberlake]] and is comparable to the BMW film series "[[The Hire]]". Six episodes have been created and are available to view online. Each episode is around three minutes long, and shorter versions are featuring as television advertisements worldwide.<ref>{{cite web|url=http://www.youtube.com/view_play_list?p=3700C8F34F726523&playnext=1&playnext_from=PL&v=UirJJ8eiWpk |title=Justin Timberlake & Audi A1 Mini Series - Ep 1 |publisher=YouTube |date= |accessdate=2010-07-20}}</ref> The A1 is the first car from Audi to have a tablet based brochure, called the "Audi A1 eKatalog". The brochure works on the Apple [[iPad]] and allows the viewer to change the color of the car on almost every page. It also includes a 3D driving simulation. ==Awards== The Audi A1 1.4 TFSI Sport was awarded "Car of the Year 2011" by the British ''[[What Car?]]'' magazine.<ref>{{cite web|url=http://www.whatcar.com/car-news/what-car-car-of-the-year-awards-2011/supermini-winner/254786 |title=What Car? Car of the Year awards 2011 - Supermini winner |publisher=whatcar.com |date=13-01-2011 |accessdate=11-02-2011}}</ref> ==References== {{reflist|30em}} ==External links== {{Commons category|Audi A1}} * [http://www.audi.com/a1 Audi A1 Online Special] * [http://www.audi.com/audi/com/en2/experience/motor_shows/audi_a1_project_quattro.html Audi A1 project quattro] (www.audi.com) {{Audi}} {{Audi (Europe) timeline 1970 to date}} [[Category:Audi vehicles|A1]] [[Category:Hatchbacks]] [[Category:Subcompact cars]] [[Category:Plug-in hybrid vehicles]] [[Category:Vehicles introduced in 2010]] [[Category:Vehicles with Wankel engines]] [[Category:Euro NCAP superminis]] [[Category:2010s automobiles]]'
New page wikitext, after the edit (new_wikitext)
'{{Infobox automobile | image = Audi A1 1.6 TDI Ambition – Frontansicht, 17. März 2012, Düsseldorf.jpg | name = Audi A1 | manufacturer = [[Audi|Audi AG]] | aka = | production = 2010–present | assembly = [[Audi Brussels|Brussels]], Belgium | predecessor = [[Audi 50]]<ref name="The A1's Predecessor">{{cite web|url=http://www.autoexpress.co.uk/carreviews/firstdrives/255220/audi_a1_vs_audi_50.html|title=Audi A1 vs Audi 50| work=[[Auto Express]] | accessdate = 26 February 2011}}</ref> | successor = | class = [[supermini car|Supermini]] | body_style = 3-door and 5-door [[hatchback]] | layout = [[Front-engine, front-wheel drive]] [[Quattro]] in A1 Quattro <ref>{{cite web|url= http://www.audi.com/com/brand/en/company/news/models_and_services.detail.2011~12~the_new_head_of_the.html|title=Audi A1 Quattro |publisher=Audi|accessdate=25 December 2011}}</ref> | platform = [[Volkswagen Group A0 platform#PQ25|Volkswagen Group PQ25]] | engine = 1.2&nbsp;L TFSI 63 kW [[Straight-4|I4]] petrol<br> 1.4&nbsp;L TFSI 90 kW I4 petrol<br> 2.0&nbsp;L TFSI 188 kW I4 petrol<br> 1.6&nbsp;L TDI 77 kW I4 diesel<br>2.0&nbsp;L TDI 105 kW I4 diesel<ref name="audi-engines">{{cite web|url= http://www.audi.co.uk/new-cars/a1/a1/engines.html|title=A1 Engines |publisher=Audi UK|accessdate=24 February 2010| archiveurl= http://web.archive.org/web/20100215044142/http://www.audi.co.uk/new-cars/a1/a1/engines.html| archivedate= 15 February 2010 <!--DASHBot-->| deadurl= no}}</ref> | transmission = 5-speed [[Manual transmission|manual]]<br>6-speed manual<br>7-speed [[Direct-Shift Gearbox|S tronic]]<br />1-speed (A1 e-tron) | wheelbase = {{convert|2469|mm|in|1|abbr=on}}<ref name="a1-specs">{{cite web|title=The Audi A1 Pricing and Specification Guide|url=http://www.audi.co.uk/content/dam/audi/production/PDF/PriceAndSpecGuides/a1.pdf| format = [[PDF]] |publisher=Audi UK|accessdate=30 September 2010|month=September|year=2010| archiveurl= http://web.archive.org/web/20100821115035/http://www.audi.co.uk/content/dam/audi/production/PDF/PriceAndSpecGuides/a1.pdf?| archivedate= 21 August 2010 <!--DASHBot-->| deadurl= no}}</ref> | length = {{convert|3954|mm|in|1|abbr=on}}<ref name="a1-specs"/> | width = {{convert|1740|mm|in|1|abbr=on}}<ref name="a1-specs"/> | height = {{convert|1416|mm|in|1|abbr=on}}<ref name="a1-specs"/> | weight = {{convert|1040|-|1140|kg|abbr=on}}<ref name="a1-specs"/> | related = [[Volkswagen Polo]] Mk5<br>[[SEAT Ibiza]] Mk4 | designer =[[Stefan Sielaff]]{{citation needed|date=September 2011}} |sp = uk }} The '''Audi A1''' (internally designated '''''Typ 8X''''') is a [[supermini car|supermini]] sized [[economy car|economical car]] launched by [[Audi]] at the 2010 [[Geneva Motor Show]]. Sales of the initial three door A1 model started in Germany in August 2010, with the United Kingdom following in November 2010.<ref name="audi-2010-08-26">{{cite web|title=New Audi A1 begins to make its mark|url=http://www.audi.co.uk/about-audi/latest-news/new-audi-a1-begins-to-make-its-mark.html|work=www.audi.co.uk|accessdate=31 August 2010|date=26 August 2010| archiveurl= http://web.archive.org/web/20100829020239/http://www.audi.co.uk/about-audi/latest-news/new-audi-a1-begins-to-make-its-mark.html| archivedate= 29 August 2010 <!--DASHBot-->| deadurl= no}}</ref> A five-door version, called Sportback, was launched in November 2011, with sales starting in export markers during spring 2012.<ref>{{cite web|title=Audi's five-door A1 unveiled|url=http://www.autocar.co.uk/News/NewsArticle/AllCars/260137/|work=Autocar|accessdate=20 November 2011|date=18 November 2011}}</ref> ==Description== [[File:Audi A1 Interior.jpg|thumb|left|Audi A1 interior]]The A1 is designed to compete with the [[Mini (marque)|Mini]],<ref name="car">{{cite web|url=http://www.carmagazine.co.uk/Secret-new-cars/Search-Results/Spyshots/Audi-A1-2010-first-spy-photos-of-Audis-Mini/|title=Audi A1 (2010): first spy photos of Audi’s Mini|work=CAR Magazine|date=2009-10-16}}</ref> and [[Alfa Romeo MiTo]]. The car is aimed mostly at young, affluent [[Urban area|urban]] buyers.<ref>{{cite web|url=http://www.liquida.com/video/a10d17454/audi-a1-targeting-young-urban-premium-buyers/ |title=Audi A1 Targeting Young, Urban Premium Buyers |publisher=Liquida.com |date= |accessdate=01-01-2011}}</ref> The A1 is produced at poop [[Audi Brussels|Audi's Belgian factory]] in [[Forest, Belgium|Forest]], near [[Brussels]].<ref>{{cite web|url=http://www.edmunds.com/insideline/do/News/articleId=121026|title=Audi Gets VW Plant in Belgium, Will Build A1 There|work=Edmunds Inside Line|date=2007-05- 31}}</ref> The A1 is based on the [[Volkswagen Group A0 platform#PQ25|Volkswagen Group PQ25]] platform, the same platform used in the [[SEAT Ibiza]] Mk4 and the [[VW Polo]] Mk5,<ref name="fourtitude">{{cite web|url=http://forums.fourtitude.com/zerothread?id=4208756|title=Some Audi A1 Details (Correct and Incorrect) from Motor Trend Volkswagen Polo News Story|date=2009-01-19|work=www.fourtitude.com|accessdate=2009-03-04}}</ref> and in its development Audi has collaborated with [[SEAT]].<ref>{{cite journal|first=Pia |last=Krix |first2=Henning |last2=Krogh |title=Winterkorn considers jettisoning VW's Spanish brand|url=http://www.autonews.com/apps/pbcs.dll/article?AID=/20061205/SUB/312050002 |date=2006-12-06 |journal=Automotive News |quote=The Spanish company has been deeply involved with the Audi A1's development, as it was with the A3 Sportback.|accessdate=2011-01-01 }}</ref> The A1 uses a [[MacPherson strut]] front and [[torsion beam suspension|torsion beam]] rear suspension.<ref>{{cite web|url=http://www.popularmechanics.com/cars/reviews/preview/2010-audi-a1-test-drive |title=2010 Audi A1 Test Drive |publisher=Popular Mechanics |date=2010-06-18 |accessdate=2011-01-22}}</ref> The UK launch of the Audi A1 was held on 13 November 2010. The national launch took place from Battersea Power Station,<ref name="Audi A1 Launch">{{cite web|url=http://www.audia1ownersclub.co.uk/?p=26|title=Audi A1 UK Launch Date and Details|date=2010-08-26|work=www.audia1ownersclub.co.uk|accessdate=2010-08-28}}{{dubious|date=October 2011}}</ref> where up to 300 Audi A1s left London. The 100,000th A1 was produced in June 2011.<ref>{{cite web|title=Milestone week: Audi A1 builds 100,000th A1.|url=http://europeancarnews.com/2011/06/24/milestone-week-audi-a1-builds-100000th-a1/|publisher=www.europeancarnews.com}}</ref> ==Specification== In the UK, the A1 [[trim level]]s are ''SE'', ''Sport'' and ''S line''. SE is the base specification, while Sport and S line models also have sport seats, sports suspension and larger wheels, amongst other features.<ref name="audi-trim">{{cite web|url=http://www.audi.co.uk/new-cars/a1/a1/interior-style-features.html|title=A1 Interior style features|work=www.audi.co.uk|publisher=[[Audi]] UK|accessdate=24 February 2010}}</ref> In 2011 Audi introduced a series of new trim levels, including ''Black Edition'' and a series of limited editions, including ''Competition Line'' and ''Contrast Edition''. These are based on the Sport trim level with distinctive styling features.<ref name=audi-uk-eds>{{cite web|title=Introducing A1 Editions|url=http://www.audi.co.uk/new-cars/a1/a1/a1-editions/introducing-a1-editions.html|work=www.audi.co.uk|publisher=Audi|accessdate=17 October 2011}}</ref> ===Engines=== {| class="wikitable" cellpadding="0" style="text-align:center; font-size:90%;" |- !colspan=10|Petrol engine |- style="background:#dcdcdc; text-align:center; vertical-align:middle;" !Model !Engine !Displacement !Power !Torque !0–100&nbsp;km/h (s) !Top speed !Transmission !CO<sub>2</sub> emission (g/km) !Years |- style="background:#fff;" |'''[[List of Volkswagen Group petrol engines#1.2 R4 TSI/TFSI 63-77kW|1.2 TFSI]]'''||[[straight-4|I4]]||1,197 cc||{{convert|86|PS|kW hp|0|abbr=on}} @ 4,800&nbsp;rpm||{{convert|160|Nm|lbft|0|abbr=on}} @ 1,500-3,500&nbsp;rpm||11.7 ||{{convert|180|km/h|mph|abbr=on}} ||5-speed manual||118||2010- |- style="background:#fff;" |'''[[List of Volkswagen Group petrol engines#1.4 R4 16v TSI/TFSI 90-133kW|1.4 TFSI]]'''||[[straight-4|I4]]||1,390 cc||{{convert|122|PS|kW hp|0|abbr=on}} @ 5,000&nbsp;rpm||{{convert|200|Nm|lbft|0|abbr=on}} @ 1,500-4,000&nbsp;rpm||8.9 ||{{convert|203|km/h|mph|abbr=on}} ||6-speed manual <br> 7-speed [[S tronic]] <small>(optional)</small>||124<br>122||2010- |- style="background:#fff;" |'''[[List of Volkswagen Group petrol engines#1.4 R4 16v TSI/TFSI 90-133kW|1.4 TFSI]]'''||[[straight-4|I4]]||1,390 cc||{{convert|185|PS|kW hp|0|abbr=on}} @ 6200&nbsp;rpm||{{convert|250|Nm|lbft|0|abbr=on}} @ 2,000-4,500&nbsp;rpm||6.9 ||{{convert|227|km/h|mph|abbr=on}} ||7-speed [[S tronic]]||139||2011-<ref name="audi-1.4-185ps">{{cite web|title=Up-tempo Audi A1 ready for Paris show debut|url=http://www.audi.co.uk/about-audi/latest-news/up-tempo-audi-a1-ready-for-paris-show-debut.html|work=www.audi.co.uk|publisher=Audi|accessdate=30 September 2010|date=23 September 2010| archiveurl= http://web.archive.org/web/20101010115330/http://www.audi.co.uk/about-audi/latest-news/up-tempo-audi-a1-ready-for-paris-show-debut.html| archivedate= 10 October 2010 <!--DASHBot-->| deadurl= no}}</ref> |- style="background:#fff;" |'''2.0 TFSI'''||[[straight-4|I4]]||1,984 cc||{{convert|256|PS|kW hp|0|abbr=on}} @ 6,000&nbsp;rpm||{{convert|350|Nm|lbft|0|abbr=on}} @ 2,500-4,500&nbsp;rpm||5.7 ||{{convert|245|km/h|mph|abbr=on}} ||6-speed manual ||||2012 |- style="background:#fff;" |- style="background:#fff;" !colspan=10|Diesel engine |- style="background:#dcdcdc; text-align:center; vertical-align:middle;" !Model !Engine !Displacement !Power !Torque !0–100&nbsp;km/h,s !Top speed !Transmission !CO<sub>2</sub> emission (g/km) !Years |- style="background:#fff;" |'''[[List of Volkswagen Group diesel engines#1.6 R4 16v TDI CR 55-85kW|1.6 TDI]]'''||[[straight-4|I4]]||1,598 cc||{{convert|90|PS|kW hp|0|abbr=on}} @ 4,200&nbsp;rpm||{{convert|230|Nm|lbft|0|abbr=on}} @ 1,500-2,500&nbsp;rpm||11.6 ||{{convert|182|km/h|mph|abbr=on}} ||5-speed manual||99|| |- style="background:#fff;" |'''[[List of Volkswagen Group diesel engines#1.6 R4 16v TDI CR 55-85kW|1.6 TDI]]'''||[[straight-4|I4]]||1,598 cc||{{convert|105|PS|kW hp|0|abbr=on}} @ 4,400&nbsp;rpm||{{convert|250|Nm|lbft|0|abbr=on}} @ 1,500-2,500&nbsp;rpm||10.5 ||{{convert|190|km/h|mph|abbr=on}} ||5-speed manual||99||2010- |- style="background:#fff;" |'''[[List of Volkswagen Group diesel engines#2.0 R4 16v TDI CR 105kW|2.0 TDI]]'''||[[straight-4|I4]]||1,968 cc||{{convert|143|PS|kW hp|0|abbr=on}} @ 4,200&nbsp;rpm||{{convert|320|Nm|lbft|0|abbr=on}} @,1,750-2,500&nbsp;rpm||8.2 ||{{convert|217|km/h|mph|abbr=on}} ||6-speed manual||108||2011- |} All engines will include a [[start-stop system]] and energy recuperation system except the versions with the 185 HP 1.4 TFSI and the DSG version of the 1.6 TDI with 90 HP.<ref name="audi-engines"/><ref>{{cite web|url=http://www.audi.de/etc/medialib/ngw/product/pdf/kataloge.Par.0064.File.pdf/a1_033_1133_10_00.pdf|title= German catalog of A1 |accessdate=9 September 2010| archiveurl= http://web.archive.org/web/20100922124327/http://www.audi.de/etc/medialib/ngw/product/pdf/kataloge.Par.0064.File.pdf/a1_033_1133_10_00.pdf| archivedate= 22 September 2010 <!--DASHBot-->| deadurl= no}}</ref> == Concept cars == Audi has announced several Audi A1 concept vehicles, most of which are of the [[hybrid vehicle]] and [[PHEV]] variety. === metroproject quattro === [[File:2007 Audi Metroproject-Quattro 01.jpg|thumb|left|Audi metroproject quattro (rear)]] [[File:Audi metroproject quattro concept.JPG|Audi metroproject quattro (front)|thumb|right|Audi metroproject quattro (front)]] [[File:Audi A1 Sportback 002.JPG|thumb|right|Audi A1 Sportback Concept at the 2008 Paris Motor Show]] [[File:Audi A1 e-tron.jpg|thumb|Audi A1 e-tron]] [[File:Audi A1 clubsport quattro front-right 2011-06-02.jpg|thumb|A1 clubsport quattro]] The A1 was previewed at the 2007 [[Tokyo Motor Show]] in the form of the Audi metroproject quattro [[concept car]].<ref>{{cite web|url=http://www.edmunds.com/insideline/do/News/articleId=123092|title=2007 Tokyo Auto Show Preview: Audi metroproject Quattro|work=Edmunds Inside Line|date=2007-10-19}}</ref> The concept seats four and features a new hybrid powertrain. With this powertrain, a {{convert|1.4|L|cuin|1|abbr=on}} {{convert|148|bhp|kW|1|abbr=on}} Turbo FSI engine drives the front wheels via a six-speed [[Direct-Shift Gearbox|S-Tronic]], while a {{convert|40|bhp|kW PS|1|abbr=on}} electric motor provides power to the rear wheels. The electric motor is also capable of producing {{Convert|148|lbft|Nm|abbr=on}} of torque. The metroproject quattro is able to travel {{convert|62|mi|km}} at up to {{convert|62|mph|km/h|abbr=on}} on one charge of its [[lithium-ion]] batteries, which reduces fuel consumption by up to 15%. Both power sources are available to use simultaneously, with the driver then benefiting from [[McPherson strut]] front and four-link rear suspension configuration, electromechanical speed-sensitive power steering with a low energy draw, Audi magnetic ride adaptive damping technology, and {{convert|0|to|100|km/h|abbr=on}} in just 7.8&nbsp;seconds.<ref>{{cite web|url=http://www.autoblog.com/2007/10/23/tokyo-motor-show-audi-a1-metroproject-quattro-concept/|title=Tokyo Motor Show: Audi metroproject quattro concept|date=2007-10-23|accessdate=2008-10-10}}</ref> At the 2008 [[Leipzig]] Auto Mobil International show, Audi again presented the metroproject quattro, renamed the A1 ''Project Quattro''.<ref>{{cite web|url=http://www.fourtitude.com/news/publish/Audi_News/printer_3878.shtml|title=Audi at the AMI in Leipzig: A Spectacular Array of Premiers|work=Fourtitude|date=2008-04-02|accessdate=2008-04-22}}</ref> The vehicle was designed by Audi AG Project Designer in Exterior Design [[Dany Garand]], who also presented the design during the car's Hong Kong debut.<ref>{{cite web|url=http://www.audi.com.hk/audi/hk/en2/about_audi_ag/news/local_news/audi_design_media.html |title=Audi Design Media Workshop Reveals Brand’s Design Creativity |publisher=Audi.com.hk |date=2010-12-23 |accessdate=2011-01-01}}</ref> ===A1 Sportback concept=== Audi unveiled a second A1 concept car at the [[Paris Motor Show]] in October 2008. The A1 Sportback concept is a restyled five-door development of the metroproject quattro. Like the earlier concept, the A1 Sportback has a hybrid powertrain, with the same 1.4&nbsp;L petrol engine and S-Tronic dual-clutch transmission, plus a {{convert|20|kW|abbr=on}}, {{convert|150|Nm|lb·ft|abbr=on}} electric motor. However the electric motor drives the front wheels, rather than the rear. Quoted {{convert|0|to|100|km/h|abbr=on}} acceleration is 7.9&nbsp;seconds and average CO<sub>2</sub> emissions are given as 92&nbsp;g/km. The A1 Sportback retains the dimensions of the Metroproject quattro, except for a slightly greater length, at {{Convert|3.99|m|in|abbr=on}}.<ref>{{cite web|url=http://www.autocar.co.uk/News/NewsArticle/AllCars/235232/|title=Paris show: Audi A1|date=2008-10-02|accessdate=2008-10-02|work=Autocar| archiveurl= http://web.archive.org/web/20081006061159/http://www.autocar.co.uk/News/NewsArticle/AllCars/235232/| archivedate= 6 October 2008 <!--DASHBot-->| deadurl= no}}</ref><ref>{{cite web|url=http://www.audi.co.uk/audi/uk/en2/experience/Studies/a1_sportback.html|title=Audi A1 Sportback concept|work=Audi UK|accessdate=2008-10-06| archiveurl= http://web.archive.org/web/20081009095048/http://www.audi.co.uk/audi/uk/en2/experience/Studies/a1_sportback.html| archivedate= 9 October 2008 <!--DASHBot-->| deadurl= no}}</ref> ===A1 e-tron === The Audi A1 e-tron concept car is an [[electric vehicle|electric]] variant of the A1, first shown at the 2010 Geneva Motor Show.<ref name="e-tronUK">{{cite web|title=Audi A1 e-tron detail – it’s a Wankel-Electric |url=http://www.carsuk.net/audi-a1-e-tron-detail-its-a-wankel-electric/|publisher=Cars UK|accessdate=2011-01-05|date=2010-03-10}}</ref> The A1 [[e-tron]] is a series [[plug-in hybrid]] (PHEV), powered by an [[electric motor]] with a continuous output of {{convert|45|kW|PS bhp|0|abbr=on}}, and a peak output of {{convert|75|kW|PS bhp|0|abbr=on}}. A fully charged 12&nbsp;kWh [[lithium-ion battery]] gives a maximum range of {{convert|50|km|mi|0}}, after which a 254&nbsp;cc [[Wankel engine]] is used to power a {{convert|15|kW|PS bhp|0|abbr=on}} [[Electrical generator|generator]] with a {{convert|12|L|1|abbr=on}} fuel tank.<ref name="a1etron">{{cite web|url=http://www.audi.com/com/brand/en/experience/design___technology/audi_e-tron/audi_a1_e-tron.html|title=Audi A1 e-tron|work=www.audi.com|publisher=[[Audi AG]]|accessdate=2011-01-05}}</ref> This is estimated to provide an additional range of {{convert|124|mi|km|0|abbr=on}}.<ref name="e-tronUK"/> The company claims the car weighs {{convert|1190|kg|abbr=on}}, can reach {{convert|62|mi/h|km/h|0|abbr=on}} in 10.2 seconds and a maximum speed of {{convert|80|mi/h|km/h|0|abbr=on}}.<ref>{{cite web|url=http://www.carmagazine.co.uk/News/Search-Results/First-Official-Pictures/Audi-A1-E-tron-and-A8-Hybrid-2010-at-Geneva-motor-show/ |title=Audi A1 E-tron, A8 Hybrid at Geneva motor show 2010 |date=March 2, 2010 |author=Ben Pulman |publisher=CAR magazine }}</ref> A field testing programme of twenty A1 e-tron vehicles began in [[Munich]] in late 2010.<ref>{{cite web|url=http://www.germancarblog.com/2010/09/audi-a1-e-tron-electric-testing-has-begun-in-munich |title=Audi A1 e-tron: Electric testing has begun in Munich |publisher=Germancarblog.com |date=2010-09-10 |accessdate=2011-01-22}}</ref> In June 2012, the [[UK]]'s ''[[Car Magazine]]'' reported that Audi had put the production version of the A1 e-tron on hold indefinitely in order to slim down its future electric vehicles plan.<ref>{{cite web|url=http://www.carmagazine.co.uk/News/Search-Results/Industry-News/Audi-pulls-plug-on-40k-A2-electric-car2/ |title=Audi pulls plug on €40k A2 electric car |date=June 5, 2012 |author=Ollie Kew and Georg Kacher |publisher=CAR magazine }}</ref> It was reported that, according to the director of e-mobility and sustainability strategy at Audi of America, the A1 e-tron had never been scheduled for production.<ref>{{cite web|url=http://wheels.blogs.nytimes.com/2012/06/07/in-audi-e-tron-program-pure-electrics-surrender-some-charge-to-plug-in-hybrids/ |title=In Audi E-tron Program, Pure Electrics Surrender Some Charge to Plug-in Hybrids |date=June 7, 2012 |author=Jim Motavalli |publisher=The New York Times Wheels blog }}</ref> === A1 clubsport quattro === In May 2011, the A1 clubsport quattro concept car was shown at the [[Wörthersee]] event. This car has a modified version of the [[Audi RS 3]]'s five-cylinder 2.5&nbsp;L engine tuned to {{convert|503|PS|kW|0|abbr=on}} and {{convert|660|Nm|lbft|0|abbr=on}}. Capable of {{convert|0|to|100|km/h|abbr=on}} acceleration in 3.7&nbsp;seconds, the car also features a restyled exterior including "blister"-style extended wheelarches reminiscent of the [[Audi Quattro]] and minimal, lightweight interior trim.<ref>{{cite web|title=503PS Audi A1 clubsport quattro wows Worthersee 2011|url=http://www.audi.co.uk/about-audi/latest-news/503ps-audi-a1-clubsport-quattro-wows-worthersee-2011.html|work=www.audi.co.uk|publisher=Audi|accessdate=1 June 2011|date=31 May 2011}}</ref> The production version of the A1 quattro was tested by Autocar magazine on [[MIRA Ltd.|MIRA's]] wet handling track alongside a Nissan GT-R; the A1 recorded lap time over five seconds faster than the GT-R. Autocar called the test a "...giant-killing result".<ref>{{cite web|last=Sutcliffe|first=Steve|title=Autocar|url=http://www.autocar.co.uk/car-video/video-nissan-gt-r-vs-audi-a1-quattro|publisher=Haymarket|accessdate=3 December 2012}}</ref> ==Safety== EuroNCAP tested Audi A1, [[supermini car|Supermini]] 3-door Hatchback with front airbags, side airbags, seatbelt pretensioners and load limiters as standard and scored it accordingly: {{Euro NCAP |year=2010 |overall_stars=5 |description=Audi A1 LHD, 3-door Hatchback |reference_code=412 |adult_points=32 |adult_percent=90 |child_points=39 |child_percent=79 |pedestrian_points=18 |pedestrian_percent=49 |safety_points=6 |safety_percent=86}} ==Promotion== The Audi A1 has been promoted using a viral internet video release entitled "The Next Big Thing". The campaign stars [[Justin Timberlake]] and is comparable to the BMW film series "[[The Hire]]". Six episodes have been created and are available to view online. Each episode is around three minutes long, and shorter versions are featuring as television advertisements worldwide.<ref>{{cite web|url=http://www.youtube.com/view_play_list?p=3700C8F34F726523&playnext=1&playnext_from=PL&v=UirJJ8eiWpk |title=Justin Timberlake & Audi A1 Mini Series - Ep 1 |publisher=YouTube |date= |accessdate=2010-07-20}}</ref> The A1 is the first car from Audi to have a tablet based brochure, called the "Audi A1 eKatalog". The brochure works on the Apple [[iPad]] and allows the viewer to change the color of the car on almost every page. It also includes a 3D driving simulation. ==Awards== The Audi A1 1.4 TFSI Sport was awarded "Car of the Year 2011" by the British ''[[What Car?]]'' magazine.<ref>{{cite web|url=http://www.whatcar.com/car-news/what-car-car-of-the-year-awards-2011/supermini-winner/254786 |title=What Car? Car of the Year awards 2011 - Supermini winner |publisher=whatcar.com |date=13-01-2011 |accessdate=11-02-2011}}</ref> ==References== {{reflist|30em}} ==External links== {{Commons category|Audi A1}} * [http://www.audi.com/a1 Audi A1 Online Special] * [http://www.audi.com/audi/com/en2/experience/motor_shows/audi_a1_project_quattro.html Audi A1 project quattro] (www.audi.com) {{Audi}} {{Audi (Europe) timeline 1970 to date}} [[Category:Audi vehicles|A1]] [[Category:Hatchbacks]] [[Category:Subcompact cars]] [[Category:Plug-in hybrid vehicles]] [[Category:Vehicles introduced in 2010]] [[Category:Vehicles with Wankel engines]] [[Category:Euro NCAP superminis]] [[Category:2010s automobiles]]'
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