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[ 0 => '{{EngvarB|date=May 2014}}', 1 => '{{Use dmy dates|date=May 2014}}', 2 => '{{Infobox film', 3 => '| name = Kadhalil Sodhappuvadhu Yeppadi', 4 => '| image = Kadhalil Sodhappuvadhu Eppadi Poster.png', 5 => '| caption = Promotional poster', 6 => '| director = [[Balaji Mohan]]', 7 => '| producer = Sasikanth Sivaji<br>[[Siddharth (actor)|Siddharth]]<br>[[Nirav Shah]]', 8 => '| screenplay = Balaji Mohan', 9 => '| writer = Balaji Mohan', 10 => '| starring = [[Siddharth (actor)|Siddharth]]<br>[[Amala Paul]]', 11 => '| music = [[Thaman]]', 12 => '| cinematography = [[Nirav Shah]]', 13 => '| editing = [[T. S. Suresh]]', 14 => '| studio = [[Y NOT Studios]]<br>Etaki Entertainment', 15 => '| distributor = [[Dil Raju]] (Telugu Version)', 16 => '| released = {{Film date|2012|2|17|df=y}}<ref>{{cite news|url=http://www.thehindu.com/life-and-style/metroplus/article2882658.ece|title=Goofing up your love life|work=The Hindu|accessdate=11 February 2012|location=Chennai, India|first=Malathi|last=Rangarajan|date=11 February 2012}}</ref>', 17 => '| runtime =', 18 => '| country = India', 19 => '| language = Tamil<br />Telugu', 20 => '| budget = {{INRConvert|170|m}}', 21 => '| gross ={{INRConvert|700|m}}(both versions gross)', 22 => '}}', 23 => ''''''Kadhalil Sodhappuvadhu Yeppadi''''' (''How to Mess Up in Love'') is a 2012 Indian romantic comedy film based on the same-titled short film directed by debutant [[Balaji Mohan]]. It was simultaneously shot in Tamil and Telugu (titled '''''Love Failure''''') languages. The film stars [[Siddharth (actor)|Siddharth]] and [[Amala Paul]] in the lead roles.<ref>{{cite web|url=http://www.deccanchronicle.com/channels/showbiz/kollywood/amala-signs-film-opposite-siddharth-460|title=Amala signs film opposite Siddharth |work=Deccan Chronicle|accessdate=31 August 2011}}</ref><ref>{{cite web|url=http://www.indiaglitz.com/channels/telugu/article/75197.html|title=Siddharth aims success with 'Love Failure' |publisher=IndiaGlitz |accessdate=8 December 2011}}</ref> It was released worldwide on 17 February 2012 to critical acclaim and was declared a hit.', 24 => false, 25 => '==Plot==', 26 => 'Arun (Siddharth) and Parvathi (Amala Paul) give an interview about their love story. But they fight even before the interview gets over. Then the movie rewinds 5 months earlier. Arun meets Parvathi in a college canteen. Soon they become friends. Parvathi's mother, Saroja breaks up with her husband Akilan. Parvathi lives with her mother. As time progresses, they break up but the reason is not revealed. Arun's friend Vignesh tries to propose his junior Rashmi. But Rashmi addresses Vignesh as brother and she introduce her lover who is Vignesh's senior. Arun tries to recover from the break-up. Arun's friend calls him to a trip to Pondicherry to see his friend John.John's girlfriend Cathy starts friendly chat with Arun. Cathy wishes to help Arun and asks him why they broke up. Arun says that he doesn't have any reason and that is his problem. Since Cathy becomes friendly with Arun, Misunderstanding crops up between Cathy and John. Meanwhile Akilan approaches Prabhu for divorce. Prabhu who is Arun's father advice Akilan to reunite with Saroja after knowing that Akilan is Parvathi's Father. Akilan and Saroja unite in Parvathi's grandparents 80th marriage. Consequently, John realise that Arun and Cathy are just being friendly and he reunites with cathy. While Rashmi realise that her lover (vignesh's senior) is a playboy, she realises this and tells this to Vignesh and accepts his true love. At last, Parvathi and Arun reunite after a silly quarrel in the same canteen that they met earlier.', 27 => false, 28 => '==Cast==', 29 => '* [[Siddharth (actor)|Siddharth]] as Arun', 30 => '* [[Amala Paul]] as Parvathi', 31 => '* [[Ravi Raghavendra]] as Prabhu', 32 => '* [[Sriranjini (Tamil actress)|Sri Ranjani]] as Vasanthi', 33 => '* [[Suresh (actor)|Suresh]] as Akilan Venkatesan', 34 => '* [[Surekha Vani|Surekha]] as Saroja', 35 => '* [[Arjunan|Arjunan Nandakumar]] as Siva', 36 => '* Vignesh as Vignesh', 37 => '* Shyam as John', 38 => '* [[Balaji Venugopal]] as Ramakrishnan', 39 => '* [[Bobby Simha]]', 40 => '* [[Dhanya Balakrishna]] as Rashmi', 41 => '* [[Pooja Ramachandran]] as Cathy', 42 => '* [[Aishwarya Menon]] as Shivani Sriram', 43 => '* [[Balaji Mohan]] in a special appearance', 44 => '* [[Gayathri Raguram]] special appearance in the song "Alaipaaya Alaipaaya"', 45 => false, 46 => '==Production==', 47 => false, 48 => '===Development===', 49 => '[[Siddharth (actor)|Siddharth]] has said that he watched the ten-minute Tamil short film ''Kadhalil Sodhappuvadhu Yeppadi'' by [[Balaji Mohan]] and found it interesting, developing an interest to turn it into a mainstream full length feature film.<ref>{{cite web|author= By Anupama Subramanian DC chennai |url=http://www.deccanchronicle.com/channels/showbiz/kollywood/siddharth-multi-tasker-620 |title=Siddharth, the multi tasker |work=Deccan Chronicle|date=24 January 2012 |accessdate=5 March 2012}}</ref> Incidentally Balaji Mohan was holding talks with Sashikanth Shivaji of YNot Studios then and was planning to approach Siddharth to play the male lead role;<ref>{{cite web|url=http://newindianexpress.com/entertainment/interviews/article314865.ece |title=Siddharth, on 'Kadhalil Sodhapuvadhu Yeppadi' |publisher=The New Indian Express |date=3 February 2012 |accessdate=5 March 2012}}</ref><ref>{{cite web|url=http://ibnlive.in.com/news/kadhalil-will-be-a-trend-setter-amla-paul/230881-8-68.html |title='Kadhalil Sodhappuvadhu Yeppadi' will be a trend setter: Amla Paul – Movies News – Tamil – ibnlive |publisher=Ibnlive.in.com |accessdate=5 March 2012}}</ref><ref>{{cite news|author=S. R. Ashok Kumar |url=http://www.thehindu.com/arts/cinema/article2837202.ece |title=Arts / Cinema : Game for multi-star cast movies |work=The Hindu|date=27 January 2012 |accessdate=5 March 2012 |location=Chennai, India}}</ref> Siddharth joined the crew and also decided to co-produce the venture with cinematographer [[Nirav Shah]] on their newly launched banner Etaki Entertainment.<ref>{{cite web|url=http://www.sify.com/movies/siddharth-turns-producer-news-tamil-lmjmqDfbaca.html |title=Siddharth turns producer |publisher=Sify.com |date=10 December 2011 |accessdate=5 March 2012}}</ref><ref>[http://www.idlebrain.com/movie/postmortem/lovefailure.html Love Failure - Post mortem - Telugu cinema - Balaji Mohan<!-- Bot generated title -->]</ref> Owing Siddharth's popularity in Telugu cinema, the film was made as a bilingual, shot simultaneously in Tamil and Telugu as was his previous venture ''[[180 (2011 Indian film)|180]]''. Filming took place in [[Hyderabad, India|Hyderabad]] for an urban, modernistic backdrop.<ref>{{cite web|url=http://www.supergoodmovies.com/31607/kollywood/kadhalil-sodhapuvadu-yeppadi-team-at-bangalore-news-details |title=Kadhalil Sodhapuvadu Yeppadi team at Bangalore |publisher=supergoodmovies |accessdate=8 November 2011}}</ref> Siddharth later confirmed that filming of the film's both versions were completed in a record 35 days.<ref>https://twitter.com/#!/Actor_Siddharth/status/170831973609250816</ref> Television actress [[Deepa Venkat]] dubbed for the speaking voice of [[Amala Paul]].', 50 => false, 51 => '===Marketing===', 52 => 'A first [[teaser trailer]] was uploaded by Siddharth on YouTube in December 2011.<ref>{{cite web|url=http://www.sify.com/movies/ksy-first-teaser-unveiled-news-tamil-lmriNkfaheg.html?ref=false |title=KSY, first teaser unveiled |publisher=Sify.com |date=18 December 2011 |accessdate=5 March 2012}}</ref> The filmmaker had started promotions in a unique way to impress the youths. Structured like a comic-book, the print ad introduced to a short conversion between the couple – [[Siddharth (actor)|Siddharth]] and [[Amala Paul]] – and their exchange of thoughts can be seen in the speech balloons.<ref>{{cite web|url=http://entertainment.oneindia.in/tamil/news/2012/kadhalil-sodhapuvadu-yeppadi-promotions-230112.html |title=Kadhalil Sodhapuvadu Yeppadi goes for an innovative promotional campaign |publisher=oneindia |accessdate=23 January 2012}}</ref> BlueSky bagged complete overseas theatrical and DVD/VCD rights of romantic comedy entertainer of [[Siddharth Narayan|Siddharth]]'s own production Love Failure.<ref>{{cite web|url=http://www.indiaglitz.com/channels/telugu/article/77488.html|title=Love Failure Overseas by BlueSky |publisher=IndiaGlitz |accessdate=2 February 2012}}</ref> Siddharth also confirmed that the producers had broke-even on the project before the theatrical release of the film, presumably by rights sale to TV channels and other means. This marketing and producing strategy was commended by many critics on producing small-budget movies with mainstream stars setting a new trend in the Telugu film industry.', 53 => false, 54 => '==Soundtrack==', 55 => '{{Infobox album', 56 => '| Name = Kadhalil Sodhappuvadhu Yeppadi/<br />Love Failure', 57 => '| Artist = [[Thaman]]', 58 => '| Type = soundtrack', 59 => '| Cover =', 60 => '| caption =', 61 => '| Released = {{Start date|df=y|2012|1|28}}<small>(Telugu version)</small><br />{{Start date|df=y|2012|1|29}}<small>(Tamil version)', 62 => '| Recorded = 2012', 63 => '| Genre = [[Film soundtrack]]', 64 => '| Length =', 65 => '| Label =', 66 => '| Producer = [[S. Thaman]]', 67 => '}}', 68 => 'The soundtrack was composed by [[S. Thaman]]. While [[Madhan Karky]] penned the lyrics for three songs, director [[Balaji Mohan]] himself wrote the lyrics of the song "Ananda Jaladosam"; Sree Mani wrote all lyrics in the Telugu version.', 69 => false, 70 => '{{Track listing', 71 => '| headline = Tracklist (Tamil version)', 72 => '| extra_column = Singer(s)', 73 => '| lyrics_credits = yes', 74 => '| collapsed = no', 75 => '| total_length = 16.64', 76 => '| length1 = 3.24', 77 => '| title1 = Parvathi Parvathi', 78 => '| extra1 = [[Siddharth (actor)|Siddharth]]', 79 => '| lyrics1 = [[Madhan Karky]]', 80 => '| length2 = 4.13', 81 => '| title2 = Azhaipaya Azhaipaya', 82 => '| extra2 = [[Karthik (singer)|Karthik]], [[Harini]]', 83 => '| lyrics2 = Madhan Karky', 84 => '| length3 = 2.08', 85 => '| title3 = Ananda Jaladosam', 86 => '| extra3 = Siddharth', 87 => '| lyrics3 = [[Balaji Mohan]]', 88 => '| length4 = 4.14', 89 => '| title4 = Thavarugal Unargirom', 90 => '| extra4 = [[Thaman]]', 91 => '| lyrics4 = Madhan Karky', 92 => '| title5 = Azhaipaya Azhaipaya – Reprise', 93 => '| extra5 = Karthik', 94 => '| lyrics5 = Madhan Karky', 95 => '| length5 = 3.05', 96 => '}}', 97 => false, 98 => '{{Track listing', 99 => '| headline = Tracklist (Telugu version)', 100 => '| extra_column = Singer(s)', 101 => '| lyrics_credits = yes', 102 => '| collapsed = no', 103 => '| length1 =', 104 => '| title1 = Parvathi Parvathi', 105 => '| extra1 = [[Siddharth (actor)|Siddharth]]', 106 => '| lyrics1 = Sree Mani', 107 => '| length2 =', 108 => '| title2 = Inthajarae', 109 => '| extra2 = [[Karthik (singer)|Karthik]], [[Suchitra]]', 110 => '| lyrics2 = Sree Mani', 111 => '| length3 =', 112 => '| title3 = Happy Heart Attack', 113 => '| extra3 = Siddharth', 114 => '| lyrics3 = Sree Mani', 115 => '| length4 =', 116 => '| title4 = Melukora Melukora', 117 => '| extra4 = [[Thaman]]', 118 => '| lyrics4 = Sree Mani', 119 => '| title5 = Inthajare Inthajare – Reprise', 120 => '| extra5 = Karthik', 121 => '| lyrics5 = Sree Mani', 122 => '| length5 =', 123 => '}}', 124 => false, 125 => '==Pre-release revenue==', 126 => 'Love failure satellite rights were sold for {{INRConvert|40|m}} and The Tamil versions satellite rights were sold for a disclosed price.The music and home media rights were bought by aditya music for a disclosed price and the worldwide distribution rights were sold for a disclosed high price of both versions.<ref>[http://www.indiaglitz.com IndiaGlitz - Hindi Tamil Telugu Malayalam Kannada Indian Movies Videos trailers film stills actress news music previews reviews gossip tit-bit<!-- Bot generated title -->]</ref>', 127 => false, 128 => '==Release==', 129 => 'The satellite rights of the film's Tamil version were bagged by [[STAR Vijay]].<ref>{{cite web|url=http://www.articles.timesofindia.indiatimes.com/tamil/news/interviews/article/33323411_1.html|title=satellite-rights-rights-of-new-films-vijay-tv/Kadhalil Sodhappuvadhu Yeppadi |work=The Times of India|accessdate=23 August 2012}}</ref> The film was given a "U" certificate by the [[Indian Censor Board]].<ref>{{cite web|url=http://www.tamil.tollywoodblog.in/2012/siddharths-kadhalil-sodhapuvadu-eppadi.html|title=Kadhalil Sodhappuvadhu Yeppadi Censored |publisher=Tamil Tollywood Blog |accessdate=15 February 2012}}</ref> ''Kadhalil Sodhappuvadhu Yeppadi'' and ''Love Failure'' released on 17 February 2012. [[Dil Raju]] had acquired the Telugu distribution rights of the film.<ref>{{cite web|url=http://www.indiaglitz.com/channels/telugu/article/76060.html|title=Dil Raju bags Love Failure |publisher=IndiaGlitz |accessdate=29 December 2011}}</ref> The film opened at No.1 in Chennai box office accounting for 40% of the takings.<ref>[http://behindwoods.com/tamil-movies-slide-shows/movie-4/top-ten-movies-feb-20/tamil-cinema-topten-movie-kadhalil-sodhapuvadhu-yeppadi.html Kadhalil Sodhappuvadhu Yeppadi opened at No.1 in Chennai box office]</ref> Gradually, shows were increased and it accounted for 49% of the takings in its second weekend.<ref>[http://behindwoods.com/tamil-movies-slide-shows/movie-4/top-ten-movies-feb-27/tamil-cinema-topten-movie-kadhalil-sodhapuvadhu-yeppadi.html Kadhalil Sodhappuvadhu Yeppadi remained at No.1 in Chennai box office on its second weekend]</ref> Love failure was released in 400 theaters and Tamil version was also released in same ratio.', 130 => false, 131 => '===Critical reception===', 132 => 'The film received positive reviews in both languages. [[Sify.com]]'s reviewer said that the film was an "enjoyable romantic ride" that worked "largely due to its fresh script which dwells on the magic of love and its illusions", going on to label it as "jolly good fun".<ref>{{cite web|url=http://www.sify.com/movies/kadhalil-sodhappuvadhu-eppadi-review-tamil-14992165.html |title=Movie Review:Kadhalil Sodhappuvadhu Eppadi |publisher=Sify.com |accessdate=5 March 2012}}</ref> ''[[The Times of India]]'' critic N. Venkateswaran gave it 4 out of 5 and commented that Balaji Mohan had made an "impressive debut with his tale of love and forgiveness", while pointing out that the screenplay was "cleverly written" and the dialogues were written in an "easy, conversational tone and are sure to strike a chord with youngsters".<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/movie-reviews/tamil/Kaadhalil-Sodhappuvadhu-Yeppadi/movie-review/11949071.cms |title=Kaadhalil Sodhappuvadhu Yeppadi movie review: Wallpaper, Story, Trailer at Times of India |publisher=Timesofindia.indiatimes.com |accessdate=5 March 2012}}{{Rating|4|5}}</ref> Karthik Subramanian from ''[[The Hindu]]'' wrote: "''KSY'' [...] is not just an experience. It is a festival. Make sure to take your entire gang along".<ref>{{cite news|author=Karthik Subramanian |url=http://www.thehindu.com/arts/cinema/article2906969.ece |title=Arts / Cinema : Kadhalil Sodhapuvadhu Yeppadi: Simple is beautiful |work=The Hindu|date=18 February 2012 |accessdate=5 March 2012 |location=Chennai, India}}</ref> Behindwoods.com rated the film 3/5 and quoted: "Go for this lighthearted hilarious product!"<ref>{{cite web|url=http://www.behindwoods.com/tamil-movie-reviews/reviews-2/feb-12-03/kadhalil-sodhapuvadhu-yeppadi-review.html |title=Kadhalil Sodhappuvadhu Yeppadi Movie Review |publisher=Behindwoods |accessdate=17 February 2012}}{{Rating|3|5}}</ref> Indiaglitz.com called it a "feel-good entertainer" and further added: "Though the second half lags a bit, the movie is breezy cool and entertaining. Three cheers Balaji Mohan for a good debut venture".<ref>{{cite web|url=http://www.indiaglitz.com/channels/tamil/review/14897.html |title=Kadhalil Sodhappuvadhu Yeppadi Tamil Movie Review – cinema preview stills gallery trailer video clips showtimes |publisher=IndiaGlitz |date=20 February 2012 |accessdate=5 March 2012}}</ref>', 133 => false, 134 => 'The Telugu version ''Love Failure'', too, fetched positive feedbacks. ''[[The Times of India]]'' critic Karthik Pasupleti gave the film 3.5 out of 5 and said: "Right from its unusual-yet-amusing characterization, the background score and the writing, the film is loaded with humour. As if that wasn't enough, it is nicely sugar coated from inside out".<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/movie-reviews/telugu/Love-Failure/movie-review/11927275.cms |title=Love Failure movie review: Wallpaper, Story, Trailer at Times of India |publisher=Timesofindia.indiatimes.com |accessdate=5 March 2012}}{{Rating|3.5|5}}</ref> Radhika Rajamani from [[Rediff.com]] gave it 3.5 out of 5 and noted that the film was "refreshing", further citing: "It is well written and talks about love and failure in the context of life today. It gives an urbane, contemporary and realistic take on the subject. well written and talks about love and failure in the context of life today".<ref>{{cite web|url=http://www.rediff.com/movies/report/south-review-love-failure-is-refreshing/20120220.htm |title=Review: Love Failure is refreshing – Rediff.com Movies |publisher=Rediff.com |date=20 February 2012 |accessdate=5 March 2012}}{{Rating|3.5|5}}</ref> Vishnupriya Bhandaram of ''[[The Hindu]]'' claimed: "''Love Failure'' is a remarkably easy film to watch – no pressure, no headache. Right from the word go, its fresh, the narrative, the characters and the music".<ref>{{cite news| url=http://www.thehindu.com/arts/cinema/article2906830.ece | location=Chennai, India | work=The Hindu | first=Vishnupriya | last=Bhandaram | title=Love Failure: The zing thing | date=18 February 2012}}</ref> Hemanth Kumar of postnoon.com rated it 3.5 and described it as a "charming love story" and a "fantastic character study about people in love and the confusion that prevails over what the other person expects in a relationship".<ref>{{cite web|url=http://postnoon.com/2012/02/18/two-thumbs-up-for-love-failure/29698 |title=Two thumbs up for Love Failure |publisher=Postnoon |date=18 February 2012 |accessdate=5 March 2012}}{{Rating|3.5|5}}</ref> Idlebrain.com reviewer Jeevi, too, gave the film 3.5 out of 5, concluding that it was a "well-made urban romantic comedy told in a fresh an novel style".<ref>{{cite web|url=http://www.idlebrain.com/movie/archive/mr-lovefailure.html |title=Love Failure Telugu film review – Telugu cinema Review – Siddharth & Amala Paul |publisher=Idlebrain.com |date=17 February 2012 |accessdate=5 March 2012}}{{Rating|3.5|5}}</ref> SimplyLikeIt, a popular blog in the US, reviewed the film and gave it 4/5, calling it a "clean family entertainer".<ref>{{cite web|author=SimplyLikeIt |url=http://www.simplylikeit.com/movie-reviews/kadhalil-sodhappuvadhu-yeppadi-review/ |title=Kadhalil Sodhappuvadhu Yeppadi Review |publisher=SimplyLikeIt |accessdate=5 March 2012}}{{Rating|4|5}}</ref>', 135 => false, 136 => '== Accolades ==', 137 => '{| class="wikitable"', 138 => '|-', 139 => '! Ceremony', 140 => '! Category', 141 => '! Nominee', 142 => '! Result', 143 => '|-', 144 => '|rowspan="2"|[[2nd South Indian International Movie Awards]]', 145 => '|[[SIIMA Award for Best Actress|Best Actress]]', 146 => '|[[Amala Paul]]', 147 => '|{{nom}}', 148 => '|-', 149 => '|[[SIIMA Award for Best Debutant Director|Best Debutant Director]]', 150 => '|[[Balaji Mohan]]', 151 => '|{{nom}}', 152 => '|-', 153 => '|}', 154 => false, 155 => '==References==', 156 => '{{reflist|30em}}', 157 => false, 158 => '==External links==', 159 => '* {{IMDb title|2244943|Kadhalil Sodhappuvadhu Yeppadi}}', 160 => false, 161 => '[[Category:Indian films]]', 162 => '[[Category:Tamil-language films]]', 163 => '[[Category:Telugu-language films]]', 164 => '[[Category:Multilingual films]]', 165 => '[[Category:2012 films]]', 166 => '[[Category:Directorial debut films]]', 167 => '[[Category:2010s romantic comedy films]]', 168 => '[[Category:Indian romantic comedy films]]', 169 => '[[Category:Features based on short films]]', 170 => '[[Category:Tamil films of 2012]]' ]