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'[[File:Ann Moore David Shankbone 2010 NYC.jpg|thumb|Moore at the 2010 [[Time 100]] Gala.]]'''Ann S. Moore''' (born May 29, 1950) was the Chairman and Chief Executive Officer of [[Time Inc.]]<ref name="time">http://www.timewarner.com/corp/management/executives_by_business/time_inc/bio/moore_ann.html</ref> until the fall of 2010. She became the company's first woman CEO when she was appointed to the position in July 2002.<ref>http://www.businessweek.com/magazine/content/07_07/b4021034.htm</ref> ==Biography== Moore was a 1971 graduate of [[Vanderbilt University]] where she received a B.A. in Political Science, and in 1978 she received an MBA from [[Harvard Business School]].<ref>http://www.alumni.hbs.edu/awards/2006/moore.html</ref> She began her career at Time in 1978 as a financial analyst. She became the publisher of [[Sports Illustrated for Kids]] in 1989 and publisher of ''[[People (magazine)|People Magazine]]'' in 1991. She was named People's president in 1993. In 2001 she became vice-president of Time, Inc. She is a member of the board of directors of [[Avon Products, Inc.]] and she has been on the [[Fortune Magazine]]'s ''50 Most Powerful Women in American Business'' ten times.<ref name="time" /><ref>{{cite news| url=http://money.cnn.com/magazines/fortune/mostpowerfulwomen/2008/full_list/ | work=CNN | title=50 Most Powerful Women in Business 2008: Full list- from FORTUNE}}</ref> She also was listed among the 100 Most Powerful Women by [[Forbes]].<ref>{{ cite web | url = http://www.forbes.com/lists/2009/11/power-women-09_The-100-Most-Powerful-Women_Rank_4.html | title = The 100 Most Powerful Women | publisher = Forbes.com}}</ref> === Early life === In 1971 Moore graduated with a degree in mathematics from Vanderbilt University in Nashville and then worked in bookselling in Boston. In 1978 she graduated with an MBA from Harvard Business School, where as one of only a handful of female MBA graduates she received 13 job offers. Moore was an avid magazine reader, and her ambition was to work in magazine publishing; she consequently accepted the lowest-paid job she had been offered, that of financial analyst at Time. In her early years at Time, Moore gained experience in circulation and marketing. An avid sports fan, her first executive role was as media <nowiki> </nowiki>manager of ''Sports Illustrated ''in 1979. Two years later she was appointed assistant circulation director of ''Fortune ''before moving on to become the circulation director of ''Money ''and then of ''Discover ''. Moore returned to ''Sports Illustrated ''as general manager in 1984, becoming the magazine's associate publisher four years later. Moore's ability to take a Time title to new readers was first demonstrated in 1989 when she was appointed founding publisher of ''Sports Illustrated for Kids ''. <nowiki> </nowiki>Drawing upon her existing client network, Moore paved the way for the new title by preselling advertising pages. She also established an unusually close working relationship between the magazine's editorial section and its marketing and circulation divisions. The founding editor <nowiki> </nowiki>of ''Sports Illustrated for Kids ''John Papanek later praised Moore's business model in which the metaphorical "church" and "state" were integrated in a highly effective manner.<ref>{{Cite web|url = http://www.nytimes.com/2002/07/22/business/inheriting-the-burden-of-success-at-time-inc.html|title = Inheriting the Burden of Success at Time Inc.|date = |accessdate = |website = |publisher = |last = |first = }}</ref> === Expanded description === Moore joined Time following her MBA. Her leadership potential showed early on in her career and she flew up the corporate ladder through a succession of key positions. In 1991, Moore became publisher, and later president, of People. Here she oversaw the launches of Australian Who weekly, In Style, People en Español, and Real Simple, giving Time a competitive edge in the women’s magazine arena for the first time. Later, as executive vice-president, she ran the business and <nowiki> </nowiki>development operations for consumer magazines includingTime and People, <nowiki> </nowiki>while managing the company’s consumer marketing division. She was nominated CEO in 2002. A major mission then was to take Time into the digital age, a project which has enjoyed increasing success. In 2007, digital traffic growth hit 72 percent; in 2008, despite an economic downturn, revenue for People.com rose 51 percent; and Time, Inc.’s US website has grown to be among the 20 largest online media properties.<ref>{{Cite web|url = http://search.credoreference.com.proxy.library.ohiou.edu/content/entry/dkceos/ann_moore|title = Ann Moore Chairman & CEO, Time, Inc.|date = |accessdate = |website = |publisher = |last = |first = }}</ref> In 2002,the 51 year old Moore as a result of the AOL Time Warner merger, the value of her AOL stock reportedly passed the $1 million mark; then in June of that same year, she gained control of both 'People' and 'Time.' But at a November 15 panel convened by the 'Columbia Journalism Review,' Moore got bad reviews all around. Moore, as president of ''People'', launched the spin-offs ''InStyle'', ''Teen People'', and ''Real Simple''. <nowiki> </nowiki>Seemingly unaware that dozens of news editors had turned out to hear a frank appraisal of the state of journalism today, she praised the hard-hitting work of ''Teen People'' and compared the new thumbnail obits in ''The New York Times'' to a "mini-''People'' magazine." Alarms went off when she called ''People'' "the most successful magazine in the world."<ref>{{Cite web|url = http://www.villagevoice.com/2001-11-20/news/poor-ann-moore/|title = Poor Ann Moore|date = |accessdate = |website = |publisher = |last = |first = }}</ref> === Marriage and children === Daughter of Monty Sommovigo and Bea (maiden name unknown); married Donovan Moore (private wealth manager for Bessemer Trust); children: one.<ref name=":0">{{Cite web|url = http://www.referenceforbusiness.com/biography/M-R/Moore-Ann-1950.html|title = Ann Moore 1950–|date = |accessdate = |website = |publisher = |last = |first = }}</ref> == Expansion of ''People'' == In 1991 Moore became the publisher of ''People '', a title appealing primarily to women, and two years later became the magazine's president. Moore believed that the very successful publication could grow larger still if marketed more specifically to readers interested in <nowiki> </nowiki>women's fashion and popular journalism. In an interview with''Advertising Age ''in <nowiki> </nowiki>2001 Moore referred to Time's "inability to understand you could make money marketing to women" (June 4, 2001). Until the 1990s Time published <nowiki> </nowiki>mainly financial and sporting magazines and marketed its titles almost entirely to an educated male readership. Moore added beauty and fashion sections to ''People ''and changed its format from black-and-white to color. She also increased the proportion of advertising pages and changed the magazine's issue day from Monday to Friday so as to coincide with weekend shopping trips. Although the new direction in which Moore was taking the magazine met with a cautious response from Time senior management, her innovations proved successful. From 1991 ''People ''surpassed Time's traditional leader, ''Time ''magazine, in advertising revenue; by 2001 the gap had become considerable, with ''People ''earning $723.7 million to ''Time ''<nowiki/>'s $666 million. In 2002 ''People ''earned one-third of Time's total revenues. As president of ''People ''Moore established a pattern of successful magazine launches that further showed her all-around strengths in both the marketing and editorial aspects of magazine publishing. Along with spin-offs such as the Australian version of ''People '', entitled ''WHO '', Moore created four highly successful magazines at biyearly intervals between 1994 and 2000: ''In Style, People en Español, Teen People '', and ''Real Simple ''. ''In Style '', launched in 1994, was the first magazine of its kind to include fashion, celebrity lifestyles, and shelter (interior design, architecture, and gardening) content. ''In Style ''reflected Moore's belief, expressed in a ''Brandweek ''interview <nowiki> </nowiki>in 1999, that "runway fashion didn't work and it was celebrities who were the trend spotters in America" (March 8, 1999). The new title drew cautious responses from both Moore's higherups at Time and sponsors but, <nowiki> </nowiki>as with the revamped ''People '', was immediately successful with readers. By 2000 ''In Style ''was Time's 15th-biggest-selling title, with a circulation of 1.4 million. In 1998 Moore was appointed president of the ''People ''group; in March 2001 she acquired responsibility for Time's ''Parenting ''group. Three months later she was appointed vice president to Time while still overseeing both the ''People ''and ''Parenting ''groups. <nowiki> </nowiki>Moore was appointed to the role of CEO and chairwoman of Time in July 2002, soon after the merger between Time Warner and AOL.<ref name=":0" /> == Published works == Publisher of ''People.''<ref name=":0" /> Launched Sports Illustrated for Kids.<ref>{{Cite web|url = http://adage.com/article/media-idea-of-the-week/teaching-boys-club-reach-women/54550/|title = Teaching boys' club how to reach women|date = |accessdate = |website = |publisher = |last = |first = }}</ref> == Awards[edit source] == Matrix Award, Women in Communications, 1994; 50 Most Powerful Women in American Business, ''Fortune '', 1998–2003; Civic Leadership Award, AOL Time Warner, 2003.<ref name=":0" /> ==References== {{reflist}} ==External links== {{commons category}} {{Persondata <!-- Metadata: see [[Wikipedia:Persondata]]. --> | NAME = Moore, Ann S. | ALTERNATIVE NAMES = | SHORT DESCRIPTION = American businesswoman | DATE OF BIRTH = May 29, 1950 | PLACE OF BIRTH = | DATE OF DEATH = | PLACE OF DEATH = }} {{DEFAULTSORT:Moore, Ann S.}} [[Category:American publishing chief executives]] [[Category:Harvard Business School alumni]] [[Category:Living people]] [[Category:Vanderbilt University alumni]] [[Category:American women chief executives]] [[Category:1950 births]] [[Category:Place of birth missing (living people)]] [[Category:American media executives]] [[Category:American chairmen of corporations]] {{US-CEO-stub}}'