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'{{Infobox shopping mall | | shopping_mall_name = Third Street Promenade | image = Santa Monica Promenade.jpg | image_width = 250px | caption = A picture taken in the heart of the Promenade | location = [[Santa Monica, California]], [[United States|USA]] sucks dicks | opening_date = 1960 | architect = | developer = [[The Hahn Company]] and [[The Rouse Company]] | manager = [[Macerich]] | owner = [[Macerich]] | number_of_stores = | number_of_anchors = 3 | floor_area = 475,000sf | floors = 1 | parking = Structured | website = [http://www.downtownsm.com/ Third Street Promenade and Downtown Santa Monica] }} The '''Third Street Promenade''' is an upscale shopping, dining and entertainment complex in the downtown area of [[Santa Monica, California]]. It is considered a premier shopping and dining district on the [[West Los Angeles (region)|Westside]] and draws crowds from all over the [[Greater Los Angeles Area]]. Due to its proximity to the [[Pacific Ocean]] coupled with Los Angeles's mild climate, it is also a popular tourist destination. == History == Third Street Promenade has been a center of business in Santa Monica since the town's inception in the late 19th century. The Promenade's roots date back to the 1960s when three blocks of Third Street were converted into a pedestrian mall. Although successful, by the late 1970s, the Santa Monica Mall (as it was then called), was in need of modernization and a redesign. A new enclosed shopping center, [[Santa Monica Place]] (1980–2007), designed by [[Frank Gehry]] was added at the Promenade's southern end. A citywide bond measure was issued and architectural firm [[ROMA Design Group]] was hired to redesign Santa Monica Mall. The renamed Third Street Promenade opened on September 16, 1989, and has since become the nationally recognized success that it is today.<ref name="Santa Monica's Third Street Promenade: the failure and resurgence of a downtown pedestrian mall">{{cite web|url=http://www.palgrave-journals.com/udi/journal/v13/n3/full/udi20088a.html|title=Santa Monica's Third Street Promenade: the failure and resurgence of a downtown pedestrian mall}}</ref> The project was part of a larger redevelopment effort, encompassing several blocks of Downtown Santa Monica. [[Santa Monica Place]] has since been renovated into a new open-air shopping and dining experience that re-opened on August 6, 2010. Although wildly successful, many long-time local residents of Santa Monica have mixed feelings about the Third Street Promenade, particularly about the homogenized stores and restaurants and the loss of the distinct personality and individuality provided by such independent stores as the [[Midnight Special Bookstore]], present in the original mall. This "clone" aspect makes Third Street Promenade almost indistinguishable from any other outdoor plaza in the Los Angeles area (such as Americana at Brand, Old Town Pasadena, or Universal City Walk). Other points of contention for locals center on the increased traffic along Santa Monica Blvd, Wilshire Blvd. and Arizona Avenue, and over-crowded parking structures. Parking appears to be a continuous issue for the residents and visitors of the Third Street Promenade. Startups such as ParkMe.Inc (a Santa Monica-based technology startup) have launched services to ease this ever-present problem. The Third Street Promenade has seen a drastic decrease in local businesses in favor of sanitized chains. Larger tenants include [[Anthropologie]], [[H&M]], [[Barnes & Noble]], [[Urban Outfitters]], a three-story [[The Gap (clothing retailer)|Gap]], [[Forever 21]], [[Abercrombie and Fitch]], [[American Apparel]], [[Sephora]], [[Armani Exchange]], [[Lush (company)|LUSH Cosmetics]], [[Guess?]], [[Apple Store (retail)|Apple]], [[Quiksilver]], [[American Eagle Outfitters]] and [[Old Navy]]. It boasts several theatres, including [[Mann Theatres]], [[AMC Theatres]], and [[Loews Theatres]]. Third Street Promenade also hosts the largest and oldest certified organic [[farmers' market]] each Wednesday and Saturday on Arizona Ave. between 2nd and 4th streets. [[Busking|Street performers]] and entertainers are a frequent sight on the street. On a typical Saturday night in the summer, singer-songwriters, classical guitar players, magicians, clowns, hip-hop dancers, lounge singers, session drummers, and other artists line up approximately {{convert|40|ft|m}} to {{convert|50|ft|m}} apart from each other all along Third Street. The Third Street Promenade and Downtown Santa Monica are overseen by Downtown Santa Monica, Inc. (formerly Bayside District Corporation), a private non-profit [[501(c) organization#501(c)(3)|501(c)(3)]] that works with the City of Santa Monica to manage services and operations in Downtown Santa Monica that promote economic stability, growth and community life within Downtown Santa Monica. == Photo gallery == <gallery> Image:ThirdStreetPromenadeLights.JPG|Trees along Third Street lit up for the Holidays. Image:ThirdStreetPromenadeBroadwayTheatre.JPG|Broadway Theatre on Third Street. Image:ThirdStreetPromenade-santamonica-1880.jpg|Businesses on Third Street, between Utah and Oregon (now Santa Monica Blvd.), 1880. </gallery> ==References== {{reflist}} ==External links== {{commons category}} *[http://www.downtownsm.com/ Third Street Promenade and Downtown Santa Monica] *[http://www.kcet.org/updaily/socal_focus/history/la-as-subject/how-santa-monicas-third-street-became-a-promenade.html How Santa Monica's Third Street Became a Promenade] - KCET - LA as Subject {{coord|34.0156|-118.4961|display=title}} {{Shopping malls in California}} [[Category:Busking venues]] [[Category:Landmarks in Los Angeles]] [[Category:Santa Monica, California]] [[Category:Shopping malls in Los Angeles County, California]] [[Category:Pedestrian malls in the United States]] [[Category:Visitor attractions in Santa Monica, California]]'