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'{{infobox single | Name = What Ifs | Artist = [[Kane Brown]] featuring [[Lauren Alaina]] | Album = [[Kane Brown (album)|Kane Brown]] | Cover = | Released = {{start date|2017|02|06}} | Recorded = | Format = [[Music download|Digital download]] | Genre = [[Country pop]] | Label = [[RCA Records Nashville|RCA Nashville]] | Length = {{duration|m=3|s=08}} | Writer = {{hlist|[[Kane Brown]]|Matthew McGinn|[[Jordan Schmidt]]}} | Producer = [[Dann Huff]] | Chronology = [[Kane Brown]] singles | Last single = "Thunder in the Rain" <br/> (2016) | This single = "'''What Ifs'''" <br/> (2017) | Next single = | Misc = {{Extra chronology | Artist = [[Lauren Alaina]] singles | Type = single | Last single = "[[Road Less Traveled (song)|Road Less Traveled]]" <br/> (2016) | This single = "'''What Ifs'''" <br/> (2017) | Next single = "Doin' Fine" <br/> (2017) }} }} "'''What Ifs'''" is a song recorded by American [[country music]] singer [[Kane Brown]] for his [[Kane Brown (album)|self-titled debut album]], with [[Lauren Alaina]] featuring.<ref>{{cite web |url=http://tasteofcountry.com/kane-brown-lauren-alaina-what-ifs/ |title=Kane Brown (Feat. Lauren Alaina), ‘What Ifs’ [Listen] |first= Billy |last=Dukes |date=January 24, 2017 |work=Taste of Country}}</ref> The song was released with the album through [[RCA Records Nashville|RCA Nashville]] and was released on February 6, 2017. ==Background== The song was written by Brown with Matthew McGinn and Jordan Schmidt. The song is about a couple where the question "what if" is asked repeatedly about what would happen in their relationship.<ref name="nash"/> It features a duet with Lauren Alaina, a school friend from [[Lakeview-Fort Oglethorpe High School]] when he was living in [[Fort Oglethorpe, Georgia]].<ref>{{cite web |url= http://www.rollingstone.com/country/videos/kane-brown-on-new-album-why-he-wont-sing-first-hit-w453456 |title=Kane Brown on Personal New Album, Why He Won't Sing First Hit: Ram Report |first=Jon |last=Freeman|date=December 2, 2016|work=Rolling Stone }}</ref> According to Brown, another song was going to be used in the album, however, he was asked about so much about "What Ifs" on social media that it was then decided that the song should be included in the album.<ref name="nash">{{cite web |url=http://www.nashcountrydaily.com/2017/02/08/kane-browns-current-single-what-ifs-with-lauren-alaina-almost-didnt-make-the-album/ |title=Kane Brown’s Current Single, “What Ifs,” With Lauren Alaina Almost Didn’t Make The Album |first= Lisa|last= Konicki |date= February 8, 2017 |work=Nash Country Daily}}</ref> ==Commercial performance== The song sold 8,000 downloads in the US a week after the album's release, thus charting at number 37 on the US ''[[Billboard (magazine)|Billboard]]'' [[Hot Country Songs]] chart.<ref>{{cite news |url=http://roughstock.com/news/2016/12/41237-top-30-digital-singles-chart-december-19-2016 |title=Top 30 Digital Singles Chart: December 19, 2016|first= Matt |last=Bjorke |date=December 19, 2016 |accessdate=February 5, 2017|work=Roughstock }}</ref> The song first entered the Country Airplay chart on chart date of March 4, 2017 at No. 60.<ref>{{cite web |url=http://www.billboard.com/charts/country-airplay/2017-03-04 |title=Country Airplay |work=Billboard |date=March 4, 2017 }}</ref> The song has sold 95,000 copies in the US as of May 2017.<ref>{{cite news |url=http://roughstock.com/news/2017/05/41909-top-30-digital-singles-chart-may-31-2017 |title=Top 30 Digital Singles Chart: May 31, 2017 |first= Matt |last=Bjorke |date= May 31, 2017 |work=Roughstock }}</ref> ==Music video== The official music video for the song was directed by P.R. Brown and produced by Steve Lamar. The video was filmed along the Californian coast at The Inn at Newport Ranch, a resort and cattle ranch to the north of San Francisco. It features Brown and his duet partner Laura Alaina singing along the coast. It was released on May 14, 2017.<ref>{{cite web |url= http://www.rollingstone.com/country/news/watch-kane-brown-lauren-alainas-what-ifs-video-w482315 |title=Watch Kane Brown, Lauren Alaina's Picturesque 'What Ifs' Video |date=May 15, 2017 |work=Rolling Stone }}</ref> An earlier lyric videos was first released on May 4, 2017, and shows Brown and Alaina cruising down a road.<ref>{{cite web |url=http://people.com/country/kane-brown-lauren-alaina-what-ifs-lyric-video/ |title=From Middle School Chorus to Nashville, Kane Brown and Lauren Alaina Team Up for Duet 'What Ifs' |first= Lindsay |last=Kimble|date=May 4, 2017 }}</ref> ==Chart performance== {| class="wikitable" ! Chart (2016–17) ! Peak <br/> position |- {{singlechart|Billboardbubbling100|1|artist=Kane Brown|accessdate=June 13, 2017}} |- {{singlechart|Billboardcountryairplay|31|artist=Kane Brown|accessdate=June 13, 2017}} |- {{singlechart|Billboardcountrysongs|18|artist=Kane Brown|accessdate=June 13, 2017}} |} ==References== {{reflist}} {{Lauren Alaina}} [[Category:2016 songs]] [[Category:2017 singles]] [[Category:Kane Brown songs]] [[Category:Lauren Alaina songs]] [[Category:RCA Records Nashville singles]] [[Category:Vocal duets]] [[Category:Song recordings produced by Dann Huff]] [[Category:Songs written by Jordan Schmidt]]'