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'{{Use mdy dates|date=July 2012}} {{Infobox film | name = The Amazing Spider-Man | image = The Amazing Spider-Man theatrical poster.jpeg | alt = Spider-Man, wounded, is covered in a spider web with New York City in the background and as a reflection in his mask. Text at the bottom of the reveals the title, release date, official site of the film, rating and production credits. | caption = Theatrical release poster | director = [[Marc Webb]] | producer = {{ubl|[[Avi Arad]]|Matt Tolmach|[[Laura Ziskin]]}} | screenplay = {{ubl|[[James Vanderbilt]]|[[Alvin Sargent]]|[[Steve Kloves]]}} | story = James Vanderbilt | based on = {{Based on|''[[The Amazing Spider-Man]]''|{{nowrap|[[Stan Lee]]}}<br />[[Steve Ditko]]}} | starring = {{unbulleted list|[[Andrew Garfield]]|[[Emma Stone]]|[[Rhys Ifans]]|[[Denis Leary]]|[[Campbell Scott]]|[[Irrfan Khan]]|[[Martin Sheen]]|[[Sally Field]]}} | music = [[James Horner]] | cinematography = [[John Schwartzman]] | editing = {{ubl|Alan Edward Bell|[[Michael McCusker]]|[[Pietro Scalia]]}} | studio = {{ubl|[[Marvel Entertainment]]<ref name= thr-review />|[[Laura Ziskin|Laura Ziskin Productions]]|[[Avi Arad|Arad Productions, Inc.]]|Matt Tolmach Productions}} | distributor = [[Columbia Pictures]] | released = {{Film date |2012|6|30|[[Tokyo]]|2012|7|3|United States}}<!-- FIRST & US RELEASES ONLY PER WP:FILMRELEASE! --> | runtime = 136 minutes<ref name="Runtime">{{cite web|url=http://www.bbfc.co.uk/AFF281471/|title= The Amazing Spider-Man |publisher= [[British Board of Film Classification]] |date=August 8, 2012 |accessdate = August 10, 2012}}</ref> | country = United States <!-- Per Template:Infobox film, the parameter is for "the home country or countries of the film's main production companies." --> | language = English | budget = $200–230&nbsp;million{{ref|1|1}} | gross = $757.9 million<ref name="BoxOffice">{{cite web| title= The Amazing Spider-Man (2012) | url = http://boxofficemojo.com/movies/?id=spiderman4.htm|publisher=[[Box Office Mojo]] |accessdate=July 16, 2012}}</ref> }} '''''The Amazing Spider-Man''''' is a 2012 American [[superhero film]] based on the [[Marvel Comics]] character [[Spider-Man]], and sharing the title of the character's [[The Amazing Spider-Man|longest-running comic book]]. It is the [[Spider-Man in film|fourth theatrical ''Spider-Man'' film]] produced by [[Columbia Pictures]] and [[Marvel Entertainment]], and a [[Reboot (fiction)|reboot]] of [[Sam Raimi]]'s [[Spider-Man in film#Sam Raimi films|''Spider-Man'' 2002-2007 trilogy]] preceding it. The film was directed by [[Marc Webb]]. It was written by [[James Vanderbilt]], [[Alvin Sargent]] and [[Steve Kloves]] and it stars [[Andrew Garfield]] as Peter Parker / Spider-Man, [[Emma Stone]] as [[Gwen Stacy]], [[Rhys Ifans]] as Dr. Curtis Connors, [[Denis Leary]] as [[NYPD]] Captain [[George Stacy]], along with [[Martin Sheen]] and [[Sally Field]] as the uncle and aunt of Peter Parker, [[Uncle Ben|Ben Parker]] and [[Aunt May|May Parker]]. The film tells the story of Peter Parker, a teenager from [[New York City|New York]] who becomes Spider-Man after being bitten by a [[Genetic engineering in science fiction|genetically engineered]] spider. Parker must stop Dr. Curt Connors as [[Lizard (comics)|a mutated lizard]], from spreading a mutation serum to the city's human population. Development of the film began with the cancellation of ''[[Spider-Man 4]]'' in 2010, ending director Sam Raimi's ''Spider-Man'' film series that had starred [[Tobey Maguire]] as the titular [[superhero]]. Columbia Pictures opted to reboot the franchise with the same production team along with [[James Vanderbilt]] to stay on with writing the next ''Spider-Man'' film while [[Alvin Sargent]] and [[Steve Kloves]] helped with the script as well. During [[pre-production]], the main characters were cast in 2010. New designs were introduced from the comics, such as artificial web-shooters. Using [[Red Digital Cinema Camera Company]]'s RED Epic camera, [[principal photography]] started in December 2010 in [[Los Angeles]] before moving to New York City. The film entered [[post-production]] in April 2011. [[3ality Technica]] provided 3D image processing, and [[Sony Pictures Imageworks]] handled [[computer-generated imagery|CGI]]. This was also the final American film to be scored by [[James Horner]] and released during his lifetime, before his death in 2015 from an aircraft accident. Sony Pictures Entertainment built a promotional website, releasing many previews and launched a [[viral marketing]] campaign, among other moves. Tie-ins included a [[The Amazing Spider-Man (2012 video game)|video game]] by [[Beenox]]. The film premiered on June 30 in Tokyo, and was released in the United States on July 3, ten years after release of ''[[Spider-Man (2002 film)|Spider-Man]]'' (2002), in 2D, [[3D film|3D]] and [[IMAX]] 3D and released in home media in November 2012. The reboot received generally favorable reviews, with critics praising mostly Andrew Garfield's performance, the visual style, James Horner's musical score, and the realistic portrayal of the title character, but criticized some underdeveloped story-lines, noting the film's deleted scenes, and the introduction of the Lizard as the villain for being too surreal for the film. The film was a box office success, grossing over $757 million worldwide, becoming the [[2012 in film#Highest-grossing films|seventh highest-grossing film of 2012]]. The film's sequel, ''[[The Amazing Spider-Man 2]]'', was released on May 2, 2014. ==Plot== <!-- Per [[WP:FILMPLOT]], plot summaries for featured film articles should be between 400 and 700 words. --> A young [[Spider-Man|Peter Parker]] discovers that his father [[Richard and Mary Parker|Richard Parker]]'s study has been burgled. Peter's parents gather hidden documents, take Peter to the home of his [[Aunt May]] and [[Uncle Ben]], and then mysteriously depart. Years later, a teenage Peter attends [[Midtown High School|Midtown Science High School]], where he is bullied by [[Flash Thompson]], and has caught the eye of [[Gwen Stacy]]. At home, Peter finds his father's papers, and learns his father worked with fellow scientist [[Lizard (comics)|Dr. Curt Connors]] at [[Oscorp]] in the field of [[Genetic engineering|cross-species genetics]]. Sneaking into Oscorp, Peter enters a lab where a "biocable" is under development from genetically modified [[spider]]s, one of which bites him. He later discovers he has developed spider-like abilities, such as sharp senses, reflexes and speed. After studying Richard's papers, Peter visits the one-armed Connors, reveals he is Richard's son and gives Connors his father's "decay rate algorithm", the missing piece in Connors' experiments on regenerating limbs. Connors is being pressed by his superior, Dr. Ratha, to devise a cure for the dying head of Oscorp, [[Norman Osborn]]. In school, Peter is exposed after a basketball challenge with Flash, in which Peter accidentally shatters the backboard glass. His uncle changes work shifts to meet with the principal, and asks Peter to walk May home for him that night. Peter forgets to do so, distracted while at Oscorp helping Connors regenerate the limb of a [[laboratory mouse]]. At home, he and Ben argue, and Peter leaves. At a nearby deli, a cashier refuses to let Peter buy milk when Peter is two cents short; when [[Burglar (comics)|a thief]] suddenly raids the store, Peter indifferently observes. While searching for Peter, Ben attempts to stop the thief, and is killed. The thief escapes as Peter finds Ben dead on the sidewalk. Afterward, Peter uses his new abilities to track down criminals matching the killer's description. After a fall lands him inside an abandoned gym, a [[luchador]]-wrestling poster inspires him to create a mask to hide his identity. He adds a [[spandex]] suit and builds mechanical devices to attach to his wrists to shoot a biocable "[[Spider web|web]]". Later, at dinner with Gwen's family, he has a tense conversation with her father, police captain [[George Stacy]], over the new masked vigilante's motives. After dinner, Peter reveals his identity to Gwen, and they kiss. After seeing success with the mouse using [[lizard]] [[DNA]], Ratha demands Connors begin human trials immediately. Connors refuses to rush the drug-testing procedure and put innocent people at risk. Ratha fires Connors and decides to test Connors' serum at a [[Veterans Administration]] hospital under the guise of a [[flu shot]]. In an act of desperation, Connors tries the formula on himself. After passing out, he awakens to find his missing arm has regenerated. Discovering that Ratha is on his way to the VA hospital, Connors, whose skin is turning green and scaly, goes to intercept him. By the time he gets to the [[Williamsburg Bridge]], Connors has become a violent hybrid of lizard and man, tossing cars, including Ratha's, over the side. Peter, now calling himself Spider-Man, snatches each falling car with his web-lines. Peter suspects Connors is the Lizard and unsuccessfully confronts the creature in the sewers. The Lizard learns Spider-Man's real identity via the name on an abandoned camera and follows Peter to school, where they fight. Police start a manhunt for both Spider-Man and the Lizard. The Police corner Spider-Man by taking off his mask and Captain Stacy discovers that Spider-Man is really Peter. The Lizard plans to make all humans lizard-like by releasing a chemical cloud from Oscorp's tower, to eliminate the weaknesses he believes plague humanity. Spider-Man eventually disperses an antidote cloud instead, restoring Connors and earlier victims to normal, but not before the Lizard mortally wounds Captain Stacy. Before his death, Captain Stacy requests Peter avoid Gwen, in order to keep her safe. Peter initially does so, but later at school, suggests to Gwen he may see her after all. In a [[post-credits scene|mid-credits scene]], Connors, in a prison cell, speaks with a [[List of Spider-Man enemies in other media#The Gentleman|man in the shadows]] who asks if Peter knows the truth about his father. Connors doesn't know, and demands Peter to be left alone before the man disappears.{{ref|2|2}} ==Cast and characters== {{further|List of Spider-Man films cast members|List of Spider-Man supporting characters}} {{multiple image | direction = vertical | width = 175 | footer = Andrew Garfield (top) and Emma Stone (bottom) at 2013 San Diego Comic Con | image1 = Andrew Garfield by Gage Skidmore.jpg | alt1 = | caption1 = | image2 = Emma Stone by Gage Skidmore.jpg | alt2 = | caption2 = }} * [[Andrew Garfield]] as [[Spider-Man|Peter Parker / Spider-Man]]: :A teenager struggling to find his place in life ever since his parents disappeared when he was a child. A spider bites him on the back of his neck, giving him spider-powers. He becomes Spider-Man.<ref name="website">{{cite web | url=http://theamazingspiderman.com/site/ | title=Official website | publisher=[[Columbia Pictures]] | accessdate=December 15, 2011}}</ref><ref name="synopsis">{{cite web | url= http://collider.com/amazing-spider-man-movie-wallpapers-character-bios/132508/ | title= Official Website for ''The Amazing Spider-Man'' Provides New Wallpapers and Character Bios | publisher=Collider.com | accessdate=December 15, 2011 | last=Goldberg | first = Matt |date=December 15, 2011 | archivedate = November 5, 2012 | archiveurl = https://web.archive.org/web/20121105081222/http://collider.com/amazing-spider-man-movie-wallpapers-character-bios/132508/ | deadurl=no}}</ref> Garfield described Parker as someone he can relate to and stated that the character had been an important influence on him since he was little.<ref name="EW">{{cite news | url= http://popwatch.ew.com/2011/07/14/amazing-spider-man-comic-con-this-weeks-cover/ | title= This Week's Cover: 'The Amazing Spider-Man'&nbsp;– plus, our annual Comic-Con preview! | work= [[Entertainment Weekly]] | accessdate=November 26, 2011|archiveurl= https://web.archive.org/web/20130203205639/http://popwatch.ew.com/2011/07/14/amazing-spider-man-comic-con-this-weeks-cover/|archivedate= February 3, 2013 | quote = I related to Peter Parker [Spidey's alter ego] so much because I felt like someone else inside. I loved the comic books and the animated TV series and I even dressed up as Spider-Man as a kid. | deadurl = no }}</ref><ref name="skinny boy">{{cite web | url= http://www.cinemablend.com/new/Interview-Andrew-Garfield-Says-Playing-Spider-Man-Is-Every-Skinny-Boy-s-Dream-20600.html | title = Interview: Andrew Garfield Says Playing Spider-Man Is Every Skinny Boy's Dream | publisher=Cinema Blend | date= September 11, 2010 | accessdate= November 29, 2011 | last=Rick|first= Katey|archiveurl=https://www.webcitation.org/67Vp35a8M?url=http://www.cinemablend.com/new/Interview-Andrew-Garfield-Says-Playing-Spider-Man-Is-Every-Skinny-Boy-s-Dream-20600.html|archivedate= May 8, 2012| quote = I'm going to approach it like I approach any other role. I'm just going to work as much as I can, because it's been such an important symbol to me since I was four years old.}}</ref><ref name="chemistry EW" /> Garfield drew from his life experiences as inspiration for the role, revealing, "I was thinking of my history and thinking of the kid at school who I wasn't as strong as, who behaved badly to a lot of people&nbsp;– including myself&nbsp;– and who I constantly tried to stand up to but never had the physical prowess to".<ref name="Sun">{{cite news| url = http://www.thesun.co.uk/sol/homepage/features/3380075/Being-Spider-Man-is-a-dream-come-true.html |title=Andrew Garfield: Playing Spider-Man is a dream |last= Rollings |first= Grant | work =[[The Sun (United Kingdom)|The Sun]] |location=UK |accessdate=January 31, 2011 |date= March 1, 2011}}</ref> Discussing his predecessor, Garfield said he respects [[Tobey Maguire]] as an actor and that when he first saw Maguire play Spider-Man he "was blown away by his interpretation."<ref name="Sun" /> Garfield said in interviews, including one in which he was interviewed by Maguire, that when he watched the film ''[[Spider-Man (2002 film)|Spider-Man]]'' when he was younger, he would jokingly recite Maguire's lines in the mirror with a friend who joked that he would never be Spider-Man.<ref name="Sun" /><ref>{{cite web|url=http://www.vman.com/site/content/175/the-amazing-andrew-garfield#!/2 |title=The Amazing Andrew Garfield |work=[[V (American magazine)|V]] |accessdate=March 25, 2013 |date=March 25, 2013 |archiveurl=https://www.webcitation.org/67X5xjaX6?url=http://www.vman.com/articles/the-amazing-andrew-garfield/?page=2 |archivedate=May 9, 2012 |deadurl=yes |df= }}</ref> On accepting the role Garfield explained, "I see it as a massive challenge in many ways... To make it authentic. To make the character live and breathe in a new way. The audience already has a relationship with many different incarnations of the character. I do, as well. I'm probably going to be the guy in the movie theater shouting abuse at myself. But I have to let that go. No turning back. And I wouldn't want to."<ref>{{cite news|url=http://www.hollywoodreporter.com/news/bafta-rising-star-andrew-garfield-70393 |title= BAFTA Rising Star Andrew Garfield: 'I Hope I Never Blow Up' |last=Cina |first=Mark |work=[[The Hollywood Reporter]] | publisher =[[Nielsen Company|Nielsen]] |accessdate=January 11, 2011 |archiveurl=https://www.webcitation.org/67C58iRif?url=http://www.hollywoodreporter.com/news/bafta-rising-star-andrew-garfield-70393|archivedate=April 25, 2012|date=March 1, 2011}}</ref> After taking the role, Garfield studied the movements of athletes and spiders and tried to incorporate them, saying Parker is "a boy/spider in terms of how he moves, and not just in the suit."<ref name="Spider">{{cite news|url=http://herocomplex.latimes.com/2011/08/26/spider-man-star-andrew-garfield-on-fame-it-terrifies-me/?dlvrit=63378 |title='Spider-Man' star Andrew Garfield on fame: 'It terrifies me' |work=[[Los Angeles Times]] |date=August 26, 2011 |accessdate=December 16, 2011 |last=Boucher |first=Jeff |archiveurl=https://web.archive.org/web/20120603142445/http://herocomplex.latimes.com/2011/08/26/spider-man-star-andrew-garfield-on-fame-it-terrifies-me/?dlvrit=63378 |archivedate=June 3, 2012 |deadurl=yes |df=mdy-all }}</ref><ref name="NPR">{{cite web|url=http://www.npr.org/2012/06/01/154088013/andrew-garfield-disappearing-into-spideys-suit?ft=1&f=1045 |title=Andrew Garfield, Disappearing Into Spidey's Suit |publisher=[[NPR]] |date=June 1, 2012 |accessdate=June 1, 2012 |archiveurl=https://www.webcitation.org/686IOrT0Z?url=http://www.npr.org/2012/06/01/154088013/andrew-garfield-disappearing-into-spideys-suit?ft=1 |archivedate=June 1, 2012 |quote=If you're gonna do it and treat it real—if my DNA is being mixed with that of an actual spider, then why not actually bring in the physicality of a spider? The lightness, the stillness, the patience and how that changes a 17-year-old boy. That's a fun thing to play with, as well. |deadurl=yes |df= }}</ref> He did [[yoga]] and [[Pilates]] for the role in order to be as flexible as possible.<ref>{{cite web | url= http://au.ibtimes.com/articles/273533/20111229/amazing-spider-man-s-andrew-garfield-shows.htm | title = ''The Amazing Spider-Man's'' Andrew Garfield Shows Off Bulging Biceps | work=[[International Business Times]] | date=December 29, 2011 | accessdate=March 29, 2012 | last = Villemarin | first = Jenalyn|archiveurl=https://www.webcitation.org/67VtmQe0C?url=http://au.ibtimes.com/articles/273533/20111229/amazing-spider-man-s-andrew-garfield-shows.htm|archivedate=May 8, 2012}}</ref> When first wearing his costume Garfield admitted to shedding tears and trying to imagine "a better actor in the suit",<ref name="suit">{{cite web | url=http://www.superherohype.com/news/articles/112975-andrew-garfield-expounds-on-spider-man-production | title=Andrew Garfield expounds on Spider-Man production | publisher= Crave Online | date= December 29, 2010 | accessdate= November 29, 2011|archiveurl= https://www.webcitation.org/67VtDhyb3?url=http://www.superherohype.com/news/articles/112975-andrew-garfield-expounds-on-spider-man-production | archivedate=May 8, 2012}}</ref> which he described as "uncomfortable" and admitted to wearing nothing beneath it since it is skintight.<ref>{{cite web | url= http://www.ifc.com/fix/2012/04/the-amazing-spider-man-clips-andrew-garfield | title= ''The Amazing Spider-Man'' debuts three new clips, plus Andrew Garfield speaks out | publisher=[[IFC (U.S. TV channel)]] | date=April 3, 2012 | accessdate=April 24, 2012 | last = Schwartz | first= Terry | archiveurl = https://www.webcitation.org/67Vu5zfOr?url=http://www.ifc.com/fix/2012/04/the-amazing-spider-man-clips-andrew-garfield|archivedate=May 8, 2012|quote= It's made of something that's designed to make you irritated. I don't know what the exact name is, but that's the description on the [label].}}</ref> When filming Garfield explained that he had four months of training and described his physical roles on stunts as terribly challenging and exhausting.<ref>{{cite news|url=http://www.hollywoodreporter.com/heat-vision/spider-man-andrew-garfield-emma-stone-kiss-japan%2520-283405 |archiveurl=https://www.webcitation.org/65NNELPUU?url=http://www.hollywoodreporter.com/heat-vision/spider-man-andrew-garfield-emma-stone-kiss-japan -283405 |title=New 'Amazing Spider-Man' Details Revealed: The Kiss, Stunts And What to Expect From the Reboot |work=The Hollywood Reporter |publisher=Nielsen |date=January 19, 2012 |archivedate=February 11, 2012 |accessdate=March 29, 2012 |last=Schutte |first=Lauren |deadurl=yes |df= }}</ref> :*[[Max Charles]] portrayed Young Peter Parker *[[Emma Stone]] as [[Gwen Stacy]] :A high school classmate and love interest of Parker's,<ref name="Emma Stone">{{cite web|url=http://www.superherohype.com/news/articles/108309-confirmed-emma-stone-to-play-gwen-stacy-in-spider-man |title=Confirmed! Emma Stone to Play Gwen Stacy in Spider-Man! |publisher=CraveOnline |date=October 5, 2010 |accessdate=October 5, 2010 |archiveurl=https://www.webcitation.org/67YfpC0GZ?url=http://www.superherohype.com/news/articles/108309-confirmed-emma-stone-to-play-gwen-stacy-in-spider-man|archivedate=May 10, 2012 |deadurl=yes |df= }}</ref> a smart and charismatic girl who is the chief Intern at Oscorp.<ref name="website" /><ref name="synopsis" /> For the role, Stone kept her natural blonde hair color, rather than maintaining her usual dyed red hair.<ref name="blonde">{{cite web | url= http://news.instyle.com/2010/12/06/emma-stone-goes-blonde-for-spiderman/ | title=Emma Stone goes blonde for Spiderman| work=[[InStyle]] | date=December 6, 2010 | accessdate=November 30, 2011 |first= Kendall |last= Herbst|archiveurl= https://www.webcitation.org/67Yg5hwoA?url=http://news.instyle.com/2010/12/06/emma-stone-goes-blonde-for-spiderman/ |archivedate=May 10, 2012}}</ref><ref name="MTV Emma">{{cite news | url= http://splashpage.mtv.com/2010/11/24/spider-man-emma-stone-gwen-stacy/ | title= 'Spider-Man' Star Emma Stone On Going Blonde, Science Class, And Becoming Gwen Stacy |publisher= MTV | date=November 24, 2010 | accessdate=November 30, 2011 | first =Erik|last= Ditzian | archiveurl = https://www.webcitation.org/67YhZRJwA?url=http://splashpage.mtv.com/2010/11/24/spider-man-emma-stone-gwen-stacy/|archivedate=May 10, 2012}}</ref> She felt that she had a responsibility to educate herself on Spider-Man, admitting she "hadn't read the comic book growing up, and my experience was with the [[Sam Raimi]] [[Sam Raimi Spider-Man film series|movies]]... I always assumed that [[Mary Jane Watson|Mary Jane]] was his first love",<ref name="other woman" /> and having only been familiar with her ''[[The Help (film)|The Help]]'' co-star [[Bryce Dallas Howard]]'s portrayal in ''[[Spider-Man 3]]''.<ref name="NBC" /><ref name="Empire">{{cite news|url=http://www.empireonline.com/news/story.asp?NID=31646 |title=Emma Stone on the Amazing Spider-Man |publisher=[[Bauer Media Group]] |work=[[Empire (film magazine)|Empire]] |accessdate=November 26, 2011 |archiveurl=https://www.webcitation.org/67YhqgTsL?url=http://www.empireonline.com/news/story.asp?NID=31646 |archivedate=May 10, 2012 |deadurl=yes |df= }}</ref><ref name="Yahoo!">{{cite web | url=https://movies.yahoo.com/movie/the-amazing-spiderman/ | publisher = [[Yahoo! Movies]] | title= Who are Peter and Gwen?|archiveurl= https://www.webcitation.org/67vjqE2Ki?url=http://movies.yahoo.com/movie/the-amazing-spiderman/ | archivedate = May 25, 2012}}</ref> Stone said, "There's a part of me that really wants to please people [who] love Spider-Man or Gwen Stacy and want her to be done justice. I hope they'll give me license to interpret her my way."<ref name="MTV Emma" /> *[[Rhys Ifans]] as [[Lizard (comics)|Dr. Curt Connors / The Lizard]]: :One of Oscorp's leading scientific minds who attempts to engineer a revolutionary regeneration serum to help regrow limbs and human tissue. Something goes wrong, and he is transformed into the monster known as the Lizard.<ref name="website" /><ref name="synopsis" /> Ifans said his character spends the majority of the film as a human. While playing the 9-foot-tall reptile, Ifans was required to wear a [[Computer-generated imagery|CGI]] suit. Initially, a large stunt-double was used as a stand-in for the role, but Ifans insisted on portraying the transformed character. Commenting on the technology used to bring his character to life, Ifans continued, "I had a green suit on, and then this cardboard head, and these small claws... Each and every time you see the Lizard, the technology is so advanced now that when the Lizard's eyes move, they're my eyes. If I frown or show any emotion, they're my emotions. That's how spectacularly advanced technology is."<ref name="IfansLizardCBlend" /> Ifans said that he voiced the man-beast as well, explaining, "I'm sure the voice will be toyed with in the eventual edits, but when I was shooting the CGI moments, when I wasn't actually human, when I was Lizard, I looked like a [[Crash test dummy|crash-test dummy]] in a green leotard thing. There were many moments when I had to speak to Andrew Garfield and Emma Stone as the Lizard."<ref>{{cite web | url = http://www.mtv.com/news/articles/1672972/amazing-spider-man-rhys-ifans.jhtml | title= 'Amazing Spider-Man' Villain Debuts His Lizard Voice | publisher = MTV | date= October 31, 2011 | accessdate= December 20, 2011 | last = Schwartz | first = Terry}}</ref> *[[Denis Leary]] as [[George Stacy|Captain Stacy]]: {{quote box|align=right|width=30em|quote="This is a Denis Leary you've never seen before—he's not the cool cat bucking the system, he is the system. He's got wit, he's got an attitude, and he's got 500 officers looking for Spider-Man—who just happens to be dating his daughter."|source=—Matt Tolmach explaining Leary's character.<ref>{{cite news | url=http://herocomplex.latimes.com/2012/04/24/amazing-spider-man-denis-leary-dazzled-by-real-deal-emma-stone/ | title='Amazing Spider-Man': Denis Leary dazzled by 'real thing' Emma Stone | work= Los Angeles Times | date=April 24, 2012 | accessdate=April 27, 2012 | last =Boucher | first = Jeff}}</ref>}}Gwen's father and a [[New York City Police Department]] captain who hunts both Spider-Man out of distrust and the Lizard for his rampage.<ref name="Leary">{{cite news| last=Kit| first= Borys| url = http://www.hollywoodreporter.com/blogs/heat-vision/denis-leary-join-spider-man-46702|title=Denis Leary to Join Spider-Man Reboot|work=The Hollywood Reporter|publisher=Nielsen Company|date=November 17, 2010| accessdate = November 18, 2010}}</ref> Leary explained that he did not know much about Spider-Man in the comics and was "more of a [[Batman]] guy. Not the [[Batman (TV series)|'60s [TV version]]] but the really dark Batman. But my wife was a Spider-Man nut, which was why I went to Tobey Maguire ones."<ref name="IGN" /> He added that long before he was cast as George Stacy his friend [[Jeff Garlin]], a Spider-Man fan, "said to me, 'The first time I met you, I thought you were George Stacy!' This was like 30 years ago. I was like, 'What?!'"<ref name="IGN">{{cite web | url=http://www.ign.com/articles/2011/08/06/denis-leary-talks-amazing-spider-man | title=Denis Leary talks Amazing Spider-Man | publisher=IGN | date=August 6, 2011 | accessdate=December 14, 2011}}</ref> Director Webb said of his casting, "[W]e all trust Denis Leary. He's got this attitude, but you love him. In this movie, he puts pressure on Peter Parker. He's on Spider-Man's case, but you understand him. I've said this before, but good drama comes from competing ideas of what's good."<ref name="Webb trailer 2" /> *[[Martin Sheen]] as [[Uncle Ben]]: :Peter's uncle.<ref name="Sheen">{{cite web|url = http://www.superherohype.com/news/articles/110010-martin-sheen-to-play-uncle-ben-in-spider-man|title=Martin Sheen to Play Uncle Ben in Spider-Man!|publisher= Crave Online |date=November 4, 2010|accessdate=November 5, 2010}}</ref> Sheen admitted he was unfamiliar with Spider-Man other than Maguire's portrayal, and knew little of the character Ben Parker except for knowing [[Cliff Robertson]] had played the part.<ref name="Sheen 2">{{cite web | url= http://www.totalfilm.com/news/martin-sheen-talks-andrew-garfield | title=Martin Sheen Talks Andrew Garfield | work= [[Total Film]] | date =March 14, 2011 | accessdate= December 14, 2011 | archiveurl = https://www.webcitation.org/6FNLSCsfd?url=http://www.totalfilm.com/news/andrew-garfield-talks-the-amazing-spider-man-s-peter-parker | archivedate = March 25, 2013 | deadurl = no}}</ref> Sheen described his character as a surrogate father, saying, "I'm dealing with this adolescent who is having problems with changes, with hormones changing and his getting out of hand. I have to give him the marching orders and so forth."<ref name="Sheen 3">{{cite web | url= http://www.heyuguys.co.uk/2011/05/09/martin-sheen-interview-argo-spider-man-spoilers-and-brando-impressions/ | title = Martin Sheen Interview&nbsp;– Argo, Spider-man Spoilers and Brando Impressions | location = UK | publisher = Hey u guys | date=May 9, 2011 | accessdate=December 14, 2011 | last = Skinner | first= Craig}}</ref> Webb said, "You think of Martin Sheen as [[Josiah Bartlet|President Bartlet]] [of TV's ''[[The West Wing]]'']. He has that sense of benevolent authority, but there's something else that's important, in terms of the dynamic that I wanted to explore, vis-à-vis Peter's relationship with his absent parents." Webb felt that unlike the scientifically inclined Peter, Uncle Ben represented the [[blue-collar worker|blue-collar]] working man, a gap that could create a dynamic between the characters.<ref name="Webb trailer 2" /> *[[Sally Field]] as [[May Parker|Aunt May]]: :Ben Parker's wife and Peter's aunt.<ref name="Sally Field">{{cite news|last=Kit|first=Borys|url=http://www.hollywoodreporter.com/blogs/heat-vision/sally-field-talks-spider-man-35864|title=EXCLUSIVE: Sally Field in Talks for Spider-Man Film|work=[[The Hollywood Reporter]]|publisher=[[Nielsen Company]]|date=November 4, 2010|accessdate=December 11, 2010}}</ref><ref>{{cite web| last=Schmitz| first= Greg Dean|url=http://www.rottentomatoes.com/m/1032176-goodfellas/news/1921568/weekly_ketchup_fresh_developments_from_2010/| title=Weekly Ketchup: Fresh Developments from 2010|publisher=[[Rotten Tomatoes]] |date=December 27, 2010|accessdate=January 10, 2011}}</ref> Field said the main reason she felt she had to be in the film was because of producer [[Laura Ziskin]] (they worked together on the 1985 film ''[[Murphy's Romance]]'') because she had an instinct that this was to be Ziskin's last film. After Ziskin's death Field expressed her gratitude at being a part of both Ziskin's first and last films.<ref>{{cite web | url=http://www.upi.com/Entertainment_News/Movies/2012/06/25/Field-proud-to-star-in-Ziskins-first-and-last-films/UPI-77221340660487/?spt=hs&or=en | title=Field proud to star in Ziskin's first and last films | publisher=United Press International | date=June 25, 2012 | accessdate=June 25, 2012 | author=Butler, Karen}}</ref> Director Webb felt that "when you cast someone like Sally, they come with a certain level of awareness and real genuine affection, which for Aunt May is an incredibly important thing to have." Webb said that while "we all love Aunt May", he wanted to create a tension between May and Peter. "He's got bruises on his face, and what happens in that moment? That can create some tension, but you want there to be love there. That's what someone like Sally Field gives you."<ref name="Webb trailer 2" /> *[[Irrfan Khan]] as Rajit Ratha: :An Oscorp executive, Connors' immediate superior.<ref name="Oscorp">{{cite web | url=http://ibnlive.in.com/news/irrfan-has-a-very-commanding-presence-mark-webb/265675-8-66.html | title=Irrfan has a commanding presence: Spider-Man director Marc Webb | publisher=[[CNN-IBN]] / [[Press Trust of India]] | date=June 12, 2012 | accessdate=June 16, 2012}}</ref> Khan said he was offered what he described as this "pivotal role" after appearing in the TV drama series ''[[In Treatment (U.S. TV series)|In Treatment]]''.<ref name="Khan 4">{{cite news | url=http://artsbeat.blogs.nytimes.com/2010/12/06/off-the-couch-into-the-multiplexes-irrfan-khan-on-his-new-big-screen-roles/?partner=rss&emc=rss | title=Off the Couch, Into the Multiplexes: Irrfan Khan on His New Big-Screen Roles | work=[[The New York Times]] | date=December 6, 2011 | accessdate=December 16, 2011 | last=Shattuck|first= Kathryn}}</ref><ref name="Khan 2">{{cite web | url= http://movies.ndtv.com/movie_story.aspx?section=Movies&Id=ENTEN20110169425&keyword=bollywood&subcatg=MOVIESINDIA&nid=85398 | title=Irrfan Khan turns baddie for 'Thank you' | publisher=[[NDTV]] | accessdate=December 14, 2011}}</ref> Webb described himself as a fan of the actor when watching the series along with the films ''[[The Namesake (film)|The Namesake]]'' and ''[[The Warrior (2001 British film)|The Warrior]]''.<ref name="Oscorp" /> Khan said he was uninterested in the project at first, but that his sons were excited about it and insisted he take the role.<ref name="Khan 3">{{cite web | url=http://www.indianexpress.com/news/global-desi/746706/ | title=Global Desi | work=[[The Indian Express]] | date=February 6, 2011 | accessdate=December 14, 2011}}</ref> *[[Chris Zylka]] as [[Flash Thompson]]: :A high school bully who is also the captain of the Midtown Science High basketball team and typically picks on Parker.<ref>{{cite web| last=Orange| first=Alan| url= http://www.movieweb.com/news/NElDTbvMSFdmpn|title=Chris Zylka Is Eugene Flash Thompson in Spider-Man| publisher= [[MovieWeb]]| date=November 20, 2010|accessdate=November 27, 2010}}</ref> On playing the role, Zylka said, "You just try to focus. As an artist or as an actor, you just try to focus and stay in that world and block it all out."<ref name="Zylka 2">{{cite web | url=http://collider.com/chris-zylka-shark-night-3d-amazing-spider-man-interview/112427/ | title=Exclusive: Chris Zylka Talks ''Shark Night 3D'' and ''The Amazing Spider-Man'' | publisher=Collider.com | date=August 31, 2011 | accessdate=December 14, 2011 | last= Radish|first= Christina}}</ref> [[Campbell Scott]] and [[Embeth Davidtz]] portray Peter's parents, [[Richard and Mary Parker]].<ref name="parents">{{cite news|last=Kit|first=Borys|url=http://www.hollywoodreporter.com/blogs/heat-vision/spider-man-set-parents-villain-56039|title=EXCLUSIVE: Spider-Man Gets a Set of Parents and Another Villain|work=The Hollywood Reporter|publisher=Nielsen Company|date=December 3, 2010| accessdate=December 6, 2010}}</ref><ref name="Trailer">{{cite web|url=http://www.movieweb.com/news/the-amazing-spider-man-richard-and-mary-parker-photo|title=The Amazing Spider-Man Richard and Mary Parker Photo|publisher=Movieweb.com |date=February 4, 2012|accessdate=April 25, 2012}}</ref> Leif Gantvoort plays the [[Burglar (comics)|burglar]] who robs the convenience store. [[Hannah Marks]] portrays Missy Kallenback, an unpopular girl who has a crush on Peter.<ref>{{cite web| last=Angell | first=Sarah |url = http://www.celebuzz.com/2011-06-29/the-meet-greet-hannah-marks-talks-kristen-stewart-crushing-on-spider-man/ | title = The Meet & Greet: Hannah Marks Talks Kristen Stewart & Crushing on Spider-Man | publisher= [[Celebuzz]] | date =June 30, 2011 | accessdate =June 30, 2011}}</ref> [[Kelsey Asbille]]'s brief role is simply credited as "Hot Girl" during the end credits of the film, but the actress revealed to media outlets around the time of the film's release that her character is in fact [[Bluebird (Marvel Comics)|Sally Avril]].<ref>{{cite web | url = http://www.tvequals.com/2011/08/17/exclusive-interview-pair-of-kings-kelsey-chow-talks-fight-scenes-spider-man-and-true-blood/ | title=Exclusive Interview: ''Pair of Kings''<nowiki>'</nowiki> Kelsey Chow Talks Fight Scenes, Spider-Man and True Blood | publisher=TV Equals | date=August 17, 2011 | accessdate= June 4, 2012 | first = Ngwije | last = Americ}}</ref> Similarly, [[C. Thomas Howell]]'s character is credited as "Jack's Father" at the end of the film (Jack being a boy that Spider-Man rescues on the Williamsburg Bridge) but he is referred to as Troy by one of his fellow construction workers in the film itself. Unlike the previous films, [[J. Jonah Jameson]] does not appear.<ref>{{cite web | url= http://www.comingsoon.net/news/movienews.php?id=75253 | title= Exclusive: Spotlight on J.K. Simmons | publisher= Crave Online | accessdate = November 26, 2011}}</ref> ''Spider-Man'' co-creator [[Stan Lee]] has a [[cameo appearance]], as he did in the previous films. At the 2011 [[Dallas]] [[Dallas Comic Con|Comic Con]], Lee detailed that he plays a librarian listening to music on his headphones while stamping books, oblivious to the ongoing battle.<ref name="stantheman">{{cite web | url = http://splashpage.mtv.com/2011/05/24/amazing-spider-man-stan-lee-cameo/ | title = Stan Lee reveals his cameo |publisher=MTV | accessdate=May 27, 2011 |first=Rick|last= Marshall}}</ref> [[Michael Massee]] plays the mysterious man in the shadows who talks with Connors in his prison cell in a teaser scene during the end credits.<ref name="Franich">{{cite web|last=Franich|first=Darren|title=The 'Amazing Spider-Man' credits sequence: So... who was that? | type = spoiler |url= http://popwatch.ew.com/2012/07/03/amazing-spider-man-ending-villain/ |work=Entertainment Weekly|accessdate=July 8, 2012|date=July 3, 2012}}</ref> As to the man's identity, director Marc Webb said, "It's intentionally mysterious. And I invite speculation..."<ref name="HP-Ryan">{{cite news|last=Ryan|first=Mike|title='The Amazing Spider-Man' End Credits Scene: Director Marc Webb Explains|url= http://www.huffingtonpost.com/2012/07/05/the-amazing-spider-man-end-credits-scene_n_1649791.html |publisher=The Huffington Post|accessdate=July 8, 2012|date=July 5, 2012}}</ref> In ''The Amazing Spider-Man 2'', the character was revealed to be [[Gentleman (comics)|Gustav Fiers]].<ref>{{cite web | url=http://www.thewire.com/entertainment/2014/05/do-audiences-realize-the-amazing-spider-man-is-trying-to-launch-a-spinoff/361743/ | title=Do Audiences Realize 'The Amazing Spider-Man' is Trying to Launch a Spinoff? | publisher=The Wire | date=May 6, 2014 | accessdate=November 11, 2014}}</ref> [[Michael Papajohn]], who played Uncle Ben's killer in the 2002 film, has a cameo as Alfred, Dr. Ratha's limo driver.<ref>{{cite news| url=http://www.huffingtonpost.com/2012/07/03/the-amazing-spider-man-michael-papajohn_n_1646204.html | work=Huffington Post | first=Mike | last=Ryan | title=Meet The Man In 'Spider-Man' & 'The Amazing Spider-Man' | date=July 3, 2012}}</ref> [[Kari Coleman]], Charlie DePew, [[Skyler Gisondo]] and Jacob Rodier portray the Stacy family: [[Helen Stacy]], Philip Stacy, Howard Stacy and Simon Stacy respectively. ==Production== ===Development=== {{Further|Spider-Man in film#Spider-Man 4}} Following the release of ''Spider-Man 3'', [[Sony Pictures Entertainment]] had announced a May 5, 2011, release date for [[Sam Raimi]]'s next film in the earlier series. By this time, screenwriters [[James Vanderbilt]], [[David Lindsay-Abaire]] and [[Gary Ross]] had all written rejected versions of a script and Ziskin's husband [[Alvin Sargent]], who wrote the second and third films, was working on yet another attempt.<ref name="deadline01-05-10">{{cite web | url = http://www.deadline.com/2010/01/exclusive-spider-man-4-officially-has-no-start-date-as-of-today-because-of-script-problems-sony-unlikely-to-make-5112010-release-date/ | title=Exclusive: 'Spider-Man 4' Officially Has No Start Date as of Today Because of Script Problems; Sony 'Unlikely' To Make Scheduled May 5, 2011, Release Date |first=Nikki | last=Finke | authorlink=Nikki Finke | publisher= [[Deadline.com]] |date=January 5, 2010|accessdate=June 7, 2012}}</ref><ref>{{cite news | url=http://www.heatvisionblog.com/2010/05/alvin-sargent-spitshining-spiderman-reboot-exclusive-.html|title=Alvin Sargent spit-shining 'Spider-Man' reboot |work=The Hollywood Reporter|publisher=Nielsen Company|date=May 14, 2010|accessdate=May 15, 2010| archiveurl= https://web.archive.org/web/20100518100035/http://www.heatvisionblog.com/2010/05/alvin-sargent-spitshining-spiderman-reboot-exclusive-.html|archivedate=May 18, 2010}}</ref> Raimi wanted [[John Malkovich]] to play his next villain.<ref name="deadline01-05-10" /> However, on January 11, 2010, [[Columbia Pictures]] and [[Marvel Studios]] announced that rather than continue the earlier saga, they were rebooting the series with a new cast and crew. Industry reports claimed that Raimi had admitted that he could not meet the scheduled release date and retain creative integrity.<ref name="deadline">{{cite news|authorlink=Nikki Finke |last=Finke |first=Nikki |first2=Mike |last2=Fleming |url=http://www.deadline.com/2010/01/urgent-spider-man-4-scrapped-as-is-raimi-and-cast-out-franchise-reboot-planned/ |title=Exclusive: 'Spider-Man 4' Scrapped; Sam Rami & Tobey Maguire & Cast Out; Franchise Reboot for 2012 |publisher=[[Deadline.com]] |date=January 11, 2010 |accessdate=January 11, 2010 |deadurl=yes |archiveurl=https://www.webcitation.org/619vQb9C5?url=http://www.deadline.com/2010/01/urgent-spider-man-4-scrapped-as-is-raimi-and-cast-out-franchise-reboot-planned/ |archivedate=August 23, 2011 |df=mdy-all }} Includes separate full text of Columbia / Marvel Studios [[press release]].</ref> [[Avi Arad]], Matt Tolmach and Ziskin continued as producers.<ref name="deadline" /> Arad later explained, "We were working on what we called ''Spider-Man 4'' and it was the same team [as with the first three films]. The problem was we didn't have a story that was strong enough and warranted ... another movie. And Sam Raimi ... realized we [didn't] have a good reason to make another one. And between [him] and Tobey and obviously the studio, we all went into it not feeling good about the next story."<ref>[http://collider.com/avi-arad-matt-tolmach-the-amazing-spider-man-interview/170114/ Collider video], 3:42</ref> Tolmach said one reason to restart the series was that the producers felt the core Spider-Man story was that of a boy becoming a man.<ref>[http://collider.com/avi-arad-matt-tolmach-the-amazing-spider-man-interview/170114/ Collider video], 5:48</ref> Screenwriter [[Steve Kloves]] did a polish of Sargent's script, saying he had originally declined the opportunity to do so but relented "as a favor" to the filmmakers.<ref name="Klove">{{cite web | url = http://collider.com/steve-kloves-interview-the-amazing-spider-man/101453/?_r=true | title=8 Things We Learned About 'The Amazing Spider-Man' from Our Exclusive Interview with Screenwriter Steve Kloves | publisher=Collider.com | accessdate=November 28, 2011}}</ref> "I also really wanted to write for Emma Stone, because I like to write for women and I particularly like Emma," he explained. "So ...I did basically character and dialogue, and that was enjoyable for me. So that was my hand in it. And I did a little plot work, but a lot of the plot was done." He did "a little bit" of dialog for Peter Parker / Spider-Man.<ref name="Klove" /> In April 2012, writer-director [[Paul Feig]] said that Webb "invited me on set, and I did a little bit of writing for that movie, for one of the high school scenes".<ref>{{cite web | url=http://www.vulture.com/2012/04/paul-feig-wrote-some-of-amazing-spider-man.html | title=Bridesmaids Director Paul Feig Wrote Some of The Amazing Spider-Man | work=[[New York (magazine)|New York]] | date=April 23, 2012 | accessdate=April 27, 2012 | last=Vineyard |first= Jennifer}}</ref> {{quote box||align=right|width=30em|quote="When you walk out of the theater, I want the world you see to resemble what you saw on the screen. Part of the joy of cinema [is that] you make the impossible look real. I wanted it to be more grounded and more realistic and that went for the emotion of the scenes, the physical action and wardrobe. It's less based in [[Steve Ditko]] world and probably closer visually and more influenced by "''[[Ultimate Spider-Man]]''" but it is also very much a world of our own devising."|source=—Marc Webb in an interview with the ''[[Los Angeles Times]]''<ref name="herocomplex"/> }} Days after announcing Raimi's departure, the studio announced that Webb, whose previous film ''[[(500) Days of Summer]]'' was his directorial debut, would direct the reboot.<ref name="Webb">[http://www.deadline.com/2010/01/toldja-sony-pictures-to-officially-announce-marc-webb-as-spider-man-reboot-director/ Untitled Columbia Pictures / Marvel Studios press release] via [[Deadline.com]] (January 19, 2010). Retrieved June 7, 2012.</ref> Tolmach, now president of Columbia Pictures and [[Amy Pascal]], co-chairman of Sony Pictures Entertainment, said they looked for a director who could give sharp focus to Parker's life.<ref name="Webb" /> Webb said he "was a little sceptical at first—you feel the presence of those other movies. But then I was like, 'How could I walk away from this? What an opportunity!'"<ref name="Webb 2">{{cite web | url=http://www.totalfilm.com/news/director-marc-webb-talks-the-amazing-spider-man | title=Director Marc Webb talks 'The Amazing Spider-Man | work=Total Film | date= September 1, 2011 | accessdate=November 25, 2011}}</ref> Webb said in the press release announcing him that, "Sam Raimi's virtuoso rendering of Spider-Man is a humbling precedent to follow and build upon. The first three films are beloved for good reason. But I think the Spider-Man mythology transcends not only generations but directors as well. I am signing on not to 'take over' from Sam. That would be impossible. Not to mention arrogant. I'm here because there's an opportunity for ideas, stories, and histories that will add a new dimension, canvas, and creative voice to Spider-Man."<ref name="Webb" /> Webb felt Spider-Man is different from the ''[[Harry Potter]]'' franchise, which is based on a few novels and "more like [[James Bond]]" because "there's so much material in Spider-Man that there are so many stories to tell and so many characters."<ref name="canon" /> He described the film as "not a [[remake]]" explaining that "we're not making Sam's movie again. It's a different universe and a different story with different characters."<ref>{{cite web | url=http://www.firstshowing.net/2011/marc-webb-talks-new-story-universe-in-the-amazing-spider-man/ | title=Marc Webb Talks New Story & Universe in 'The Amazing Spider-Man' | publisher=FirstShowing.net | date=December 19, 2011 | accessdate=April 24, 2012 | author=Billington, Alex}}</ref> ===Casting=== {{multiple image |direction = horizontal |align=right |header = <center>Chosen supporting cast for comic book characters roles</center> |image1 = Rhys Ifans 2011 cropped.jpg |alt1 = |caption1 = <center>[[Rhys Ifans]]</center> |width1 = 130 |image2 = DenisLearyJun10.jpg |alt2 = |caption2 = <center>[[Denis Leary]]</center> |width2 = 123 |image3 = Sheen, Martin (2008).jpg |alt3 = |caption3 = <center>[[Martin Sheen]]</center> |width3 = 131 |image4 =Sally Field 1971.JPG |width4 = 139 |caption4 = <center>[[Sally Field]]</center> }} In May 2010, ''[[The Hollywood Reporter]]'' said the actors who met with Webb to be considered for the lead role included [[Jamie Bell]], [[Alden Ehrenreich]], [[Frank Dillane]], Ose Hayble, Garfield and [[Josh Hutcherson]].<ref>{{cite news|url=https://www.reuters.com/article/2010/05/27/us-spiderman-idUSTRE64Q0Z820100527|title=Meet the Men Who Could Play Spider-Man|work=The Hollywood Reporter |agency=[[Reuters]]|date=May 27, 2010|accessdate=January 16, 2012|first=Borys|last=Kit |archiveurl= https://web.archive.org/web/20120116000000/https://www.reuters.com/article/2010/05/27/us-spiderman-idUSTRE64Q0Z820100527| archivedate=January 16, 2012|deadurl=no}}</ref> In June 2010 the ''[[Los Angeles Times]]'' reported that the shortlist had expanded to include [[Aaron Taylor-Johnson|Aaron Johnson]] and [[Anton Yelchin]].<ref>{{cite news|last=Zeitchik|first=Steven| url= http://latimesblogs.latimes.com/movies/2010/06/spider-man-aaron-johnson-anton-yelchin-webb.html|title='Kick- @#!*% ' star Aaron Johnson on the shortlist for Spider-Man reboot|work=Los Angeles Times|date=June 11, 2010|accessdate=June 12, 2010}}</ref> At least Bell, Ehrenreich, Garfield, Yelchin, [[Logan Lerman]] and [[Michael Angarano]] had screen tests.<ref name="Fleming">{{cite web| last=Fleming| first=Mike| url=http://www.deadline.com/2010/06/sony-views-screen-tests-of-spider-man-finalists-decision-expected-shortly/|title=Sony Views Screen Tests of 'Spider-Man' Finalists; Decision Expected Shortly|publisher=Deadline.com |date=June 26, 2010|accessdate=June 27, 2010}}</ref> On July 1, 2010, the choice of Garfield was confirmed.<ref name="comingsoon">{{cite web|url=http://www.comingsoon.net/news/movienews.php?id=67468 |title=It's Official! Andrew Garfield to Play Spider-Man! |publisher=CraveOnline |accessdate=July 1, 2010 |date=July 1, 2010 |archiveurl=https://www.webcitation.org/67VoF6orY?url=http://www.comingsoon.net/news/movienews.php?id=67468 |archivedate=May 8, 2012 |deadurl=yes |df= }}</ref> Webb stated that he felt he knew Garfield was the right guy when they were filming a cutscene where he was eating a cheeseburger while telling Gwen to calm down.<ref>{{cite web | url=https://movies.yahoo.com/blogs/movie-talk/amazing-spider-man-director-mark-webb-reveals-andrew-181735297.html?fb_action_ids=10150688583914423&fb_action_types=news.reads&fb_ref=type%3Aread%2Cuser%3Axe-lCHu4XQbzpqcg9jXkdXlfu9E&fb_source=aggregation&fb_aggregation_id=172808106127348&code=AQCpvKL6FQouiu32uhxW69bXw3sHboZ_6Ul60mBESgqa7Jhbjmeievkkuk-pHHnDWey8o7vH4iW5kKtDC3wN4f5iBStMUl5UJ8X3k9iGE8OZ_cA32UNN6GPzUHO_Ouaea9-PFkue2D42gPHJn0MaKY6M81uodWFLGorRYD2MfrB6qP4NOBWidWIUcWp1vPRHpdQ#_=_ | title='The Amazing Spider-Man' director Marc Webb reveals how Andrew Garfield won the role | publisher=Yahoo! News | date=April 16, 2012 | accessdate=April 24, 2012 | author=McDaniel, Matt}}</ref> Sony then held auditions for the role of the young Peter, who needed to resemble Garfield.<ref>{{cite web| url= http://www.superherohype.com/news/articles/108909-sony-casting-young-actors-for-spider-man|title=Sony Casting Young Actors for Spider-Man?|publisher=CraveOnline|date=October 15, 2010|accessdate=October 15, 2010}}</ref> Webb said, "I think we saw the origin of Spider-Man before but not the origin of Peter Parker." Webb felt that when you try to build the film you must build the [[protagonist]] from the ground up. That's why he wanted Parker to begin as a child.<ref name="G42">{{cite web | url=http://www.g4tv.com/videos/58336/an-exclusive-interview-w-the-amazing-spider-mans-marc-webb/ | title=An Exclusive Interview w/ The Amazing Spider-Man's Marc Webb | publisher=G4 | date=April 27, 2012 | accessdate=April 30, 2012}}</ref> It was reported originally that the film would feature both [[Mary Jane Watson]] and Gwen Stacy as love interests,<ref name="Sperling">{{cite web|url=http://insidemovies.ew.com/2010/09/23/spider-man-female-leads-theyre-getting-closer/|title='Spider-Man' female leads: they're getting closer|work=[[Entertainment Weekly]]| last=Sperling| first=Nicole|date=September 23, 2010|accessdate=September 23, 2010}}</ref> but the website ''The Wrap'' later reported that only Gwen Stacy would appear.<ref>{{cite web|last=Sneider|first=Jeff|url=http://www.thewrap.com/deal-central/column-post/martin-sheen-play-uncle-ben-sonys-spider-man-reboot-22295|title=Martin Sheen & Sally Field in Talks to Raise 'Spider-Man'|publisher=TheWrap.com|date=November 4, 2010|accessdate=November 6, 2010}}</ref> In August 2010, the list of candidates included [[Lily Collins]], [[Ophelia Lovibond]], and [[Imogen Poots]], with [[Teresa Palmer]], [[Emma Roberts]], and [[Mary Elizabeth Winstead]] cited by ''The Hollywood Reporter'' as "potentially in the mix".<ref>{{cite news|last=Rome|first=Emily|url=http://heatvision.hollywoodreporter.com/2010/08/spiderman-marc-webb-imogen-poots-lilly-collins-ophelia-lovibond-teresa-palmer-emma-roberts.html| title=Will one of these women be Spider-Man's love interest? (exclusive)|work=The Hollywood Reporter|publisher=Nielsen Company|date=August 19, 2010|accessdate=August 19, 2010|archiveurl= https://web.archive.org/web/20100821052850/http://heatvision.hollywoodreporter.com/2010/08/spiderman-marc-webb-imogen-poots-lilly-collins-ophelia-lovibond-teresa-palmer-emma-roberts.html|archivedate=August 21, 2010}}</ref> In September 2010, ''Variety'' reported that the shortlist had expanded to include Stone and [[Mia Wasikowska]].<ref>{{cite news|last=Kroll|first=Justin|last2= Stewart|first2= Andrew| url= http://www.variety.com/article/VR1118024559.html| title=Emma Stone tangled in Sony's web|work=[[Variety (magazine)|Variety]] |publisher=[[Reed Business Information]]|date=September 23, 2010|accessdate=September 23, 2010}}</ref> The shortlist was reported to then include [[Dianna Agron]], [[Georgina Haig]] and [[Dominique McElligott]].<ref>{{cite web| last=Fleming| first= Mike|url=http://www.deadline.com/2010/10/glees-dianna-agron-georgina-haig-tangled-in-spidey-love-interest-web/#more-71416|title='Glee's Dianna Agron, Georgina Haig Tangled In Spidey Love Interest Web| publisher= Deadline.com |date=October 1, 2010|accessdate=October 1, 2010}}</ref> On October 5, 2010, the choice of Stone was confirmed.<ref name="Emma Stone" /> Webb noted that the chemistry between Stone and Garfield made her the clear choice.<ref name="Emma Stone" /> That chemistry inspired their off-screen romance.<ref name="chemistry EW">{{cite web | url=http://popwatch.ew.com/2012/05/23/this-weeks-cover-amazing-spider-man-summer-must-list/ | title=This Week's Cover: 'The Amazing Spider-Man' heads up your Summer Must List | work=[[Entertainment Weekly]] | date=May 23, 2012 | accessdate=May 24, 2012| archiveurl= https://www.webcitation.org/67vkAAi9C?url=http://popwatch.ew.com/2012/05/23/this-weeks-cover-amazing-spider-man-summer-must-list/|archivedate=May 25, 2012}}</ref> On October 11, 2010, Rhys Ifans was confirmed to be the unnamed villain, and two days later his character was revealed to be Dr. Curt Connors / The Lizard.<ref name="villain">{{cite web|url = http://www.superherohype.com/news/articles/108677-rhys-ifans-to-play-the-spider-man-villain |title= Rhys Ifans to Play the Spider-Man Villain!|publisher=CraveOnline|date=October 11, 2010| accessdate=October 11, 2010}}</ref><ref>{{cite web| last=Sneider| first=Jeff|url=http://www.thewrap.com/movies/column-post/exclusive-sony-new-spider-man-villain-lizard-21693|title=Exclusive: Sony's New 'Spider-Man' Villain Is ... The Lizard!| publisher=TheWrap.com| date= October 13, 2010| accessdate=October 14, 2010}}</ref> Arad said that Lizard is his favorite [[List of Spider-Man enemies|Spider-Man villain]], and he had long wanted to use him in a film.<ref name="Empire" /> Well before the choice of villain, Arad had had conceptual drawings prepared for the character.<ref name="Empire" /> In November, Martin Sheen was reported to be Uncle Ben while Sally Field was in negotiations to play Aunt May.<ref name="Sheen" /><ref name="Sally Field" /> That same month, Denis Leary was reported to accept the role of George Stacy.<ref name="Leary" /> In December 2010, Campbell Scott and [[Julianne Nicholson]] were in negotiations to play Peter's parents. Khan was originally reported as playing [[Proto-Goblin|Van Adder]] until the character's name was revealed to be Dr. Ratha.<ref name="Dr. Ratha">{{cite web | url=http://www.thewrap.com/movies/article/new-amazing-spider-man-website-crawling-plot-details-33670 | title='Amazing Spider-Man' Website Is Crawling With Plot Details | publisher=TheWrap.com | date= December 25, 2011 | accessdate=December 19, 2011}}</ref><ref name="parents" /> Embeth Davidtz then replaced Nicholson.<ref name="Trailer" /> [[Annie Parisse]] was originally reported to play [[Martha Connors|"the villain's wife"]], and Miles Elliot was reported to portray [[Billy Connors (comics)|Billy Connors]], son of Dr. Connors; but they did not appear in the final cut of the film.<ref name="Elliot">{{cite web|url= http://www.superherohype.com/news/articles/112063-exclusive-son-of-dr-curt-connors-cast-in-spider-man |title=Exclusive: Son of Dr. Curt Connors Cast in Spider-Man|publisher = Crave Online |date=December 10, 2010|accessdate=December 10, 2010}}</ref><ref name="parents" /> ===Design=== {{further|Spider-Man's powers and equipment}} Webb felt a responsibility to reinvent Spider-Man.<ref name="herocomplex"/> One departure from the preceding trilogy was to have Spider-Man build [[Web-shooters|artificial web-shooters]], as the character does in the comics.<ref name="web shooters"/> In February 2011, with the launch of the official website, the title and first official image of Garfield as Spider-Man depicting both his costume and web-shooters for the first time were revealed.<ref name="title">{{cite web | url= http://www.cinemablend.com/new/Reboot-Officially-Titled-The-Amazing-Spider-Man-Full-Costume-Revealed-23153.html | title=Reboot Officially Titled The Amazing Spider-Man, Full Costume Revealed | publisher=CinemaBlend.com | date=February 14, 2011 | accessdate= December 16, 2011 | last= Eisenberg| first= Eric}}</ref><ref>{{cite web | url= http://www.totalfilm.com/news/spidey-reboot-officially-titled-the-amazing-spider-man | title= Spidey reboot officially titled ‘The Amazing Spider-Man’ | work=Total Film | date=February 15, 2011 | accessdate=June 4, 2012 | last = Winning | first = Josh}}</ref> Writer Geoff Boucher of the ''Los Angeles Times'' was skeptical of the change, feeling that it was too hard to believe that a financially strapped young man could conceive a wrist-worn device that can instantly produce a strand of synthetic webbing and noted "the suit lives up to the challenge of being different from the Sam Raimi films but not too different from the [[Spider-Man's costumes|classic suit]] that stands as one of the great comic-book costumes ever."<ref name="web shooters 2">{{cite news | url=http://herocomplex.latimes.com/2011/02/15/spider-man-andrew-garfield-is-glad-that-people-like-the-suit-but-do-they/ | title='Spider-Man': Andrew Garfield is 'glad that people like the suit'&nbsp;— but do they? | work=Los Angeles Times | date=February 15, 2011 | accessdate=December 16, 2011 | last=Boucher|first= Jeff}}</ref> Matt Goldberg of ''Collider'' admitted that he was not crazy about the costume, explaining that the bug-yellow eyes felt weird to him and the mesh-pattern felt too busy. He explained that the design of the gloves caused flashbacks to the [[Spider-Man 2099]] costume which he did not like, although he felt that the web-shooters looked fine.<ref>{{cite web | url= http://collider.com/amazing-spider-man-movie-image/76209/ | title=Spider-man Reboot Titled ‘The amazing Spider-man’; New Image Released (Updated) | publisher=Collider.com | date=February 14, 2011 | accessdate= June 4, 2012 | last = Goldberg | first = Matt}}</ref> Webb explained that he felt that "the web-shooters were able to dramatize Peter's intellect". Webb paid attention to the question of "How would a kid make it?" and then took some license with it. About the new costume, Webb explained that he and the crew "wanted a design that would make the body longer and more lithe, more of an acrobat, someone incredibly agile and the legs of the spider [symbol on the chest] were something we used to emphasize that." He revealed that the film used varying suits for different lighting conditions. They made the webbing on the costume a little darker.<ref name="web shooters"/> Webb stated that "With the costume and the web-shooters we wanted to emphasize that these are things that Peter Parker made".<ref name="web shooters">{{cite news | url=http://herocomplex.latimes.com/2011/08/01/amazing-spider-man-director-why-the-web-shooters-are-back/#comment-76324 | title='Amazing Spider-Man' director: Why the web-shooters are back | work=Los Angeles Times | date=August 1, 2011 | accessdate=December 16, 2011 | last=Beocher|first= Jeff}}</ref> Webb also looked at the [[Mark Bagley]] art in ''Ultimate Spider-Man'' for the hero's body.<ref name="design"/> While Webb introduced a few elements from ''Ultimate Spider-Man'', he wanted to keep the mainstream version of Gwen Stacy instead of that world's punk rocker, though he states that the "texture" of the romantic relationship between her and Peter is based on that of the ''Ultimate'' versions of Peter and Mary Jane.<ref name="design"/> The release of Lizard merchandise designs along with unconfirmed [[concept art]] featuring a humanoid-shape with a layer of scales on top instead of a pronounced snout (similar to a dinosaur or crocodile) as in the most recent comics, produced a mixed reaction. Many commenters compared it to other fictional characters instead of his rendering in comics.<ref name="pez 2">{{cite web | url=http://www.totalfilm.com/news/the-amazing-spider-man-s-lizard-revealed-in-concept-art | title=The Amazing Spider-Man's Lizard revealed in concept art | work= Total Film | date=November 30, 2011 | accessdate=June 3, 2012 | last=Maytum|first= Matt}}</ref><ref name="pez3">{{cite web | url=http://screenrant.com/lizard-amazing-spiderman-image-pez-dispenser-benm-141259/ | title=First Look at The Lizard in ''The Amazing Spider-Man''... as a Pez Dispenser! | publisher=Screen Rant | date=November 29, 2011 | accessdate=December 15, 2011 | last=Moore|first= Ben}}</ref><ref name="Doctor Who">{{cite web | url=http://screenrant.com/amazing-spiderman-lizard-concept-art-image-sandy-141478/ | title=Amazing Spider-Man': Lizard Concept Art Revealed?|publisher=Screen Rant | accessdate=December 15, 2011 | author=}}</ref> Russ Fischer of [[/Film]] described the character as looking more "Steve Ditko derived" (the character's original artist).<ref name="Pez2">{{cite web | url=http://www.slashfilm.com/lizard-the-amazing-spiderman-incarnated-pez-dispenser/ | title=See the Lizard From ''The Amazing Spider-Man'' incarnated as a Pez Dispenser | publisher=/Film | date=November 29, 2011 | accessdate=December 15, 2011 | last=Fischer|first= Russ}}</ref> Webb felt that there are different incarnations of Lizard in the comic book. He felt that he should do it without the snout because he was interested more in human emotions and wanted to keep Rhys' presence in the creature. Webb wanted him to have emotion, have a face and have feeling.<ref name="Webb trailer 2" /> He stated "that in a comic book, you just put that thing up there, and you can say, oh, [[thought bubble]], whatever. But when you try to do that and make it look real, it's a different challenge, and I'm creating a movie, I'm not creating a comic book. That was part of the design."<ref name="design" /> Webb "wanted to do something that felt more contemporary, and was less based in representing panels from the comics" and focus on spirit over style.<ref name="filmjournal">{{cite web | url=http://www.filmjournal.com/filmjournal/content_display/news-and-features/features/movies/e3i1a76b89fdabd9f2dd51f25669819f37d | title=Spider-Man redux: Marc Webb spins new image for comics icon in Sony reboot | work=[[Film Journal International]] | date=May 7, 2012 | accessdate=May 8, 2012 | author=Sluis, Sarah}}</ref> ===Filming=== [[File:Above Williamsburg Bridge crop.jpg|thumb|left|Some filming locations in New York were near [[East River]] close to the [[Williamsburg Bridge]] as shown above. However, most action scenes could not be done there. A 150-foot replica of a piece of the bridge near a tank had to be replaced for some scenes in Los Angeles and some tighter shots and close-ups were done on a soundstage in New York City.<ref name="filmjournal" />]] [[Principal photography]] began on December 6, 2010, in Los Angeles.<ref>{{cite web|url = http://www.comingsoon.net/news/movienews.php?id=68433 |title=Spider-Man and Men in Black III Start Dates | publisher = CraveOnline | accessdate = August 1, 2010 | date = August 1, 2010}}</ref><ref name="RED">{{cite web | url = http://www.superherohype.com/news/articles/111895-spider-man-starts-shooting-using-epic-digital-cameras | title=Spider-Man Starts Shooting Using Epic Digital Cameras|publisher=CraveOnline |date=December 7, 2010 |accessdate=December 7, 2010}}</ref> The working title was ''Fiona's Tale''.<ref>{{cite web | url = http://www.onlocationvacations.com/2011/04/27/updated-information-for-the-amazing-spider-man-filming-in-manhattan-this-weekend/ | publisher=OnLocationVacations |title=Updated information for 'The Amazing Spider-Man' filming in Manhattan this weekend!| date= April 27, 2011 | accessdate= May 3, 2012}}</ref> The 90-day shoot included two weeks in New York City, while the bulk of filming occurred in and around Los Angeles, including such locations as the [[Music Box Theater (Los Angeles)|Henry Fonda Theater]] in Hollywood, [[St. John Bosco High School]]'s Gym, [[Immanuel Presbyterian Church (Los Angeles, California)|Immanuel Presbyterian Church]] in [[Mid-Wilshire]], and various locations around [[South Pasadena, California|South Pasadena]], [[San Pedro, Los Angeles|San Pedro]] and [[Woodland Hills, Los Angeles|Woodland Hills]].<ref name="LA">{{cite news|last=Verrier|first=Richard|url = http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/12/spider-man-and-cameron-crowe-movies-give-la-production-a-jolt.html |title=Spider-Man and Cameron Crowe movies give L.A. production a jolt|work=Los Angeles Times |date=December 21, 2010|accessdate=December 29, 2010}}</ref> Sony Entertainment spokesman Steve Elzer explained, "[T]here is a comfort level in producing a project of this size and scope on your own backlot ... Basing the film on the lot also makes it easier for producers to interact with Sony's in-house visual effects team, and gives the studios greater control of quality and security."<ref name="LA" /> Some location shooting took place in New York City. The [[Alexander Hamilton U.S. Custom House]] served as the exterior for NYPD headquarters, and an apartment house at 15 West 81st Street, on Manhattan's [[Upper West Side]], was used as the exterior for the home of Gwen Stacy and her family. A row of houses on Fuller Place in the Brooklyn neighborhood of [[Windsor Terrace, Brooklyn|Windsor Terrace]] stood in for the [[Forest Hills, Queens]] neighborhood of Ben and May Parker. A web-swinging stunt sequence takes place along the [[Riverside Drive Viaduct]] in [[Harlem]].<ref>{{cite news | url = http://www.nydailynews.com/entertainment/amazing-spider-man-brings-big-apple-big-screen-broadway-brooklyn-article-1.1106583 | title = 'The Amazing Spider-Man' brings the Big Apple to the big screen: From Broadway to Brooklyn | work = [[Daily News (New York)|Daily News]] | location = New York City | date = July 3, 2012 | accessdate =July 3, 2012 | first = Nicole Lyn | last = Pesce | pages = 40–41 | archivedate= October 29, 2012 | deadurl = no | archiveurl = https://web.archive.org/web/20121029050019/http://www.nydailynews.com/entertainment/amazing-spider-man-brings-big-apple-big-screen-broadway-brooklyn-article-1.1106583}}</ref> The film was the first Hollywood production to be filmed with the [[Red Digital Cinema Camera Company]]'s RED Epic camera and was shot in 3-D at 5K resolution.<ref name="RED" /> Cinematographer [[John Schwartzman]] had this to say about the camera: "Today was Epic, Monday December 6 marks the first day the Red Epic camera was used to shoot a major studio motion picture. I can say for certainty the camera does exist and boy is it ready for primetime, as a matter of fact it's a true game changer."<ref name="RED" /> Schwartzman felt that the 3D would have been impossible without it. He said, "I can tell you without these cameras it would be impossible to move a 3D rig in the ways that THIS story demands, if Jim and the crew hadn't made these cameras available to us I don't think we could have shot this movie the way our director envisioned it in 3D."<ref name="RED" /> Webb wanted cameras small enough to fit on the rigs and swing around very fast, saying that the "RED Epic cameras were the right cameras to do that." Webb continued that "you need to shoot it with a level of velocity and 3D cameras can be very large... and so we need those cameras to mount on rigs that could fly to the air and run to the streets in a certain pace. That allowed us to do it."<ref name="G4">{{cite web | url = http://www.g4tv.com/videos/58277/director-marc-webb-on-the-amazing-spider-man/ | title= Director Marc Webb On The Amazing Spider-Man | publisher=[[G4 (U.S. TV channel)G4]] | date=April 25, 2012 | accessdate= April 30, 2012}}</ref> ''The Amazing Spider-Man''{{'s}} climax was filmed in a 1:78:1 aspect ratio for its [[List of IMAX DMR films|IMAX DMR]] release.<ref>{{Citation | type = blog | publisher = IMAX | title = The Amazing Spider-Man Swings Into IMax | url = http://www.imax.com/community/blog/the-amazing-spider-man-swings-into-imax/}}</ref> On April 2011, Stone revealed that the [[cinematography]] had wrapped and that [[post-production]] began in May although some reshooting took place in New York City in November 2011 and in Los Angeles in December 2011.<ref name="pre-production">{{cite news |url= http://www.eonline.com/news/_i_Spider_Man__i__Reboot_Wrapping_Up_Filming___Finally/238568 | title=''Spider-Man'' Reboot Wrapping Up Filming... Finally | publisher=[[E! Online]] | date=April 26, 2011 | accessdate= November 28, 2011 | first = Marc | last= Malkin}}</ref><ref>{{cite web |url= http://www.onlocationvacations.com/2011/11/16/the-amazing-spider-man-filming-locations-in-new-york-city-for-november-17-18-2011/ | first = Christine | last = Bord<!-- name as per masthead; article just bylined "Christine" --> | title= 'The Amazing Spider-Man' Filming Locations in New York City for November 17 & 18, 2011 | publisher= On Location Vacations | accessdate= June 27, 2012}}</ref><ref>{{cite web |url=http://www.movieweb.com/news/the-amazing-spider-man-wire-work-reshoot-photos-with-andrew-garfield | title=''The Amazing Spider-Man'' Wire Work Reshoot Photos with Andrew Garfield | publisher = Movie Web | accessdate=December 20, 2011 | author= December 3, 2011}}</ref><!-- The source of the story, JustJared.com, is blocked by Wikipedia --> ===Stunts=== Webb stated that he and the crew wanted to keep the [[stunt]]s more grounded physically, a challenge for a superhuman character.<ref name="herocomplex"/> The [[stunt performer]]s included the Armstrong family,<ref name="herocomplex" /> [[Vic Armstrong|Vic]]<ref name="RT">{{cite web | url=http://www.rottentomatoes.com/m/indiana_jones_and_the_last_crusade/news/1922747/five_favorite_films_with_stuntman_vic_armstrong/ | title=Five Favorite Films with Stuntman Vic Armstrong | publisher=[[Rotten Tomatoes]] | date=May 19, 2011 | accessdate=November 28, 2011 |first=Luke|last= Goodsell}}</ref> and Andy, along with [[Richard Norton (actor)|Richard Norton]] who plays a [[SWAT]] team member.<ref name="Norton">{{cite web|last=Fury|first=Mike| url= http://www.mikefury.net/blog/2011/05/a-warriors-return-an-exclusive-interview-with-richard-norton.html| archiveurl= https://web.archive.org/web/20110518155637/http://www.mikefury.net/blog/2011/05/a-warriors-return-an-exclusive-interview-with-richard-norton.html| archivedate= 2011-05-18|title= A Warrior's Return: An Exclusive Interview with Richard Norton|publisher=MikeFury.net|date=May 11, 2011|accessdate=March 12, 2012}} Cited article introduction links to {{webarchive |url=https://web.archive.org/web/20120907085942/http://www.mikefury.net/files/a-warriors-return---interview-with-richard-norton---mike-fury.pdf |date=September 7, 2012 |title=PDF of article }}.</ref><ref name="Webb rant" /> Andy Armstrong was the [[stunt coordinator]] while Vic was the [[second unit]] director.<ref name="G4" /> To determine how Spider-Man should swing, Andy videotaped an [[Olympic Games]] gymnast swinging on a [[horizontal bar]].<ref>{{cite news | url=http://www.nydailynews.com/entertainment/movies/spider-man-stunt-coordinator-reveals-film-andrew-garfield-swing-article-1.1103316 | title='Spider-Man' stunt coordinator reveals how the film got Andrew Garfield into the swing of things | work=[[Daily News (New York)|Daily News]] | location = New York | date=June 28, 2012 | accessdate=June 28, 2012 | author=Pesce, Nicole Lyn}}</ref> Andy noted that in the computer-generated swing in the earlier ''Spider-Man'' films, "he swings down at the same speed as he swings up," and this "constant" speed is unlike a real gymnast's movement where "he's accelerating until he reaches the bottom, then as he starts to come up, he's decelerating until he gets to the top of his swing and he actually gets negative gravity, where he'll go weightless for a second, and then the next swing starts, and it becomes another violent swing again."<ref name="EW-Brunner">{{cite web | url=http://insidemovies.ew.com/2012/07/04/amazing-spider-man-swing-stunts-special-effects/ | title=How the 'Amazing Spider-Man' team made Spidey's swing look so real | work=[[Entertainment Weekly]] | date=July 4, 2012 | accessdate=July 4, 2012 | author=Brunner, Rob}}</ref> Vic felt that Spider-Man's moves were comparable to those of [[Tarzan]], and he wanted to add that in the film.<ref>{{cite web | url=http://splashpage.mtv.com/2012/05/25/amazing-spider-man-vic-armstrong/ | title='Amazing Spider-Man' Web-Slinging Stunts Explained | publisher=MTV | date=May 25, 2012 | accessdate=May 25, 2012 | author=Schwartz, Terri|archiveurl=https://www.webcitation.org/67vm32JGB?url=http://splashpage.mtv.com/2012/05/25/amazing-spider-man-vic-armstrong/|archivedate=May 25, 2012}}</ref> While filming in New York City, they swung a man through traffic down the street. Then, while the crew built a rig hundreds of feet long over [[Riverside Drive (Manhattan)|Riverside Drive]] in Harlem, Andy built a car rig with a series of wires to help with effects which Webb said required an "incredible wealth of acrobatics".<ref name="Webb rant" /> These rigs were over 200–300 feet long and demanded months of rehearsals and design.<ref name="G4" /> According to Andy, operating the rigs "was a combination of a lot of human skills and mechanical engineering."<ref name="EW-Brunner" /> The purpose of the rigs was to depict Spider-Man's swing in a way that wasn't computer-generated.<ref name="herocomplex">{{cite news | url=http://herocomplex.latimes.com/2011/07/18/spider-man-director-marc-webb-feels-a-responsiblity-to-reinvent-the-hero/ | title='Spider-Man' director Marc Webb feels a 'responsibility to reinvent' the hero | work=Los Angeles Times | accessdate=November 26, 2011}}</ref> Garfield was reported to be involved with some of the stunts.<ref>{{cite web | url=http://www.superherohype.com/news/articles/170683-new-behind-the-scenes-photos-from-the-amazing-spider-man | title=New Behind-the-Scenes Photos From The Amazing Spider-Man | publisher=CraveOnline | date=May 21, 2012 | accessdate=May 25, 2012 | archiveurl=https://www.webcitation.org/67vmUS3Y0?url=http://www.superherohype.com/news/articles/170683-new-behind-the-scenes-photos-from-the-amazing-spider-man|archivedate=May 25, 2012}}</ref> Leaked pictures reveal Garfield with a [[nosebleed]] that reports claimed was from swinging.<ref name="tissue">{{cite news | url=http://www.dailymail.co.uk/tvshowbiz/article-2063730/Andrew-Garfield-spotted-tissue-nose-filming-Spider-Man-scenes.html | title=Too many daredevil stunts Andrew? Garfield spotted with a tissue up his nose after filming Spider-Man scenes | work=[[Daily Mail]] |publisher=[[Daily Mail]] | location = UK| date=November 20, 2011 | accessdate=November 28, 2011 |first=Mike|last= Larkin}}</ref> Arad explained that "Andrew is not only a brilliant actor but he is a sportsman. This gave us the opportunity to try things with him that were it not so it would have been almost impossible."<ref name="omelete" /> ===Skateboarding=== In the film's skateboarding scenes Andrew Garfield rode a skateboard with the tougher stunts and tricks performed by William Spencer and Alex Olsen. ESPN.com reported, "Peter Parker is just another kid on a skateboard -- until his Spidey powers kick in. Then all of a sudden, he rides like a pro. To be sure, actor Andrew Garfield -- who plays the pedestrian Parker and his web-slinging counterpart in Sony's reboot of the franchise -- can ride a skateboard. But when it comes to tough tricks and even tougher stunts, he's got backup. While Girl Skateboards pro Alex Olson replaced Garfield on set for a couple clean flip tricks, the full-blown stunt work belongs to skateboarder William Spencer, best known as The Skate Ninja and an unorthodox style that got him a spread in Thrasher and millions of hits on YouTube.<ref>Hamm, Keith (July 18, 2012) http://www.espn.com/action/skateboarding/story/_/id/8174933/william-spencer-skate-ninja-doubles-spiderman</ref> ===Effects=== <!--[[File:Spider-Maneffects.ogg|thumb|right|The battle between Spider-Man and Lizard in the high school hall was done digitally by [[Sony Pictures Imageworks]].The process begins with making a digital version of the set, and the director then works on the fight choreography on the two characters.]]--> {{external media | width = 210px | align = left | video1 = {{YouTube|TckDqmnpmlI|The Amazing Spider-Man: Sewer Battle Shot Build}}. | video2 = {{YouTube|BMxATniTbKc|How Sony Imageworks brought Spider-Man's poses and environments to life}} |video3 ={{YouTube|rq0CGhinCPI|The Amazing Spider-Man: The Lizard Shot Build}}. | video4 = {{YouTube|KKuIb1bFoEQ|The Amazing Spider-Man: High School Fight Shot Build}}. }} The company [[3ality Technica]] of [[Burbank, California]] produced some of the equipment.<ref name="3ality">{{cite web | url=http://www.craveonline.com/film/articles/181087-how-3ality-made-amazing-spider-mans-3-d-not-suck | title=How 3ality Made Amazing Spider-Man's 3D Not Suck | publisher=CraveOnline | date=January 12, 2012 | accessdate=April 25, 2012 | author=Topel, Fred}}</ref><ref>{{cite web | url=http://www.craveonline.com/tv/interviews/186043-marc-webb-on-hulus-qbattlegroundq-and-making-spider-man-3d | title=Marc Webb on Hulu's "Battleground" And Making 'Spider-Man' In 3D | publisher=CraveOnline | date=April 3, 2012 | accessdate=April 25, 2012 | author=Topel, Fred}}</ref> The film was reported to be the first to adopt 3ality Digital's TS-5 wireless and handheld beamsplitter mirror rig.<ref>{{cite news | url=http://www.hollywoodreporter.com/news/amazing-spider-man-use-pioneering-166174 | title=EXCLUSIVE: 'The Amazing Spider-Man' to Use Pioneering 3D Technology | publisher=Neilson Company | work=The Hollywood Reporter | date=March 9, 2011 | accessdate=May 5, 2012 | author=Giardina, Carolyn|archiveurl=https://web.archive.org/web/20110522133438/http://www.hollywoodreporter.com/news/amazing-spider-man-use-pioneering-166174|archivedate=May 22, 2011}}</ref> 3ality technology helped make it possible to avoid [[2D to 3D conversion]].<ref name="3ality" /> Webb wanted a new 3D experience for Spider-Man: "Because we're shooting in 3D, I wanted to conceive of certain things very specifically for 3D. There's an experimental component to 3D that's fascinating and we're experimenting with generating that point of view&nbsp;– so you feel what Peter Parker feels, you feel what Spider-Man feels when he's jumping over buildings and over the streets."<ref name="Webb rant">{{cite web | url=http://screenrant.com/amazing-spiderman-3d-first-person-marc-webb-benk-125006/| title=Marc Webb on ''The Amazing Spider-Man'' 3D & First Person Shots | publisher=Screen Rant | accessdate=November 28, 2011 |first= Ben |last=Kendrick}}</ref> He felt that Spider-Man was ideal for 3D, admitting that they "started making the movie around the time ''[[Avatar (2009 film)|Avatar]]'' came out" which made every studio want 3D. This was Webb's first film using the technique, and he did not want a force-fit or clumsy conversion as he had seen in other films.<ref name="canon">{{cite web | url=http://www.mtv.com/news/articles/1683234/amazing-spider-man-marc-webb.jhtml | title='Spider-Man' Director Marc Webb Plays With 'Amazing' Canon | publisher=MTV | date=April 17, 2012 | accessdate=April 24, 2012 | author=Wigler, Josh}}</ref><ref name="3D">{{cite web | url=http://latino-review.com/2012/02/04/marc-webb-dishes-the-amazing-spider-man-tidbits/ | title=Marc Webb dishes out 'The Amazing Spider-Man' tidbits | publisher=LatinoReview | accessdate=February 5, 2012 | author=Chavez, Kellvin}}</ref><ref name="3D" /> Webb cited childhood films such as ''[[Creature from the Black Lagoon]]'' and ''[[House of Wax (1953 film)|House of Wax]]'' for inspirations to push the 3D in his film even further than the type of depth that [[James Cameron]] uses in his film.<ref name="Webb trailer 2" /> The Vancouver branch of [[Sony Pictures Imageworks]] was responsible for the digital touch-up.<ref>{{cite web | url=http://blogs.theprovince.com/2012/02/03/spider-man-dracula-the-wizard-of-oz-and-the-men-in-black-get-digital-polish-in-vancouver/ | title=Spider-Man, Dracula, the Wizard of Oz and the Men in Black get digital polish in Vancouver | publisher=[[Postmedia Network]] | work=[[The Province]] | accessdate=February 3, 2012}}</ref> The group improved the sewer and high school battle scene with many of Spider-Man's poses and environments that were used in the film. The comic book was cited as a basic source for Spider-Man's poses.<ref name="ImageWorks">{{cite web | url=https://www.youtube.com/watch?v=uNYOddFzeCg&list=PLAFC1129825F54D05&index=1 | title=''The Amazing Spider-Man'' playlist| publisher=Sony Pictures Imageworks (YouTube page) | date=July 7, 2012 }}</ref> The visual designers helped bring the Lizard to life by first building a digital version of a production design [[maquette]].<ref name="ImageWorks" /> Many of the staff were involved with the process. They also started by thinking about lizard biology and how his muscles would work.<ref>{{cite web | url=http://www.firstshowing.net/2012/marc-webb-briefly-chats-amazing-spider-man-trailer-the-lizard/ | title=Marc Webb Briefly Chats 'Amazing Spider-Man' Trailer & The Lizard | publisher=FirstShowing.net | date=February 8, 2012 | accessdate=April 24, 2012 | author=Billington, Alex}}</ref> A large man referred to as "Big John" stood in as the character during shooting, performing much of the interaction with other characters.<ref name="Webb trailer 2" /> The computer-generated Lizard replaced him in post-production.<ref name="Webb trailer 2" /> The creators would then fuse the design of the Lizard with the actor Rhys Ifans.<ref name="ImageWorks" /> Ifans then used [[motion capture]] for the Lizard's speaking parts, which Webb found challenging to incorporate into the character's final version.<ref name="Webb trailer 2" /><ref name="design">{{cite news | url=http://www.hollywoodreporter.com/heat-vision/spider-man-emma-stone-marc-webb-wondercon-sam-raimi-andrew-garfield-301779 | title=WonderCon 2012: Emma Stone and Marc Webb Spill 'Amazing Spider-Man' Secrets | publisher=Nielson Company | work=The Hollywood Reporter | date=March 19, 2012 | accessdate=May 4, 2012 | author=Gilchrist, Tod|archiveurl=https://www.webcitation.org/67Q4HenJy?url=http://www.hollywoodreporter.com/heat-vision/spider-man-emma-stone-marc-webb-wondercon-sam-raimi-andrew-garfield-301779|archivedate=May 4, 2012}}</ref> ===Music=== {{further |The Amazing Spider-Man (soundtrack)}} {{Listen|filename=Spider2.ogg|title="Main Title – Young Peter"|description=Critics like [[Filmtracks.com]]'s Christian Clemmensen felt that "Horner's mix of the electronic elements into the major ensemble cues is tastefully handled" in this score. He also felt that the instruments such as the piano like played in this score is one of the heart of the score following Parker's relationships in their tender and mysterious turns.<ref>{{cite web | url=http://www.filmtracks.com/titles/amazing_spiderman.html | title=Filmtracks: The Amazing Spider-Man: | date=14 July 2012 | accessdate=24 December 2013 | author=Clemmensen, Christian}}</ref>|format=[[Ogg]]}} [[James Horner]] [[Film score|scored the film]].<ref name="music">{{cite web| url = http://geektyrant.com/news/2012/2/28/wondercon-2012-full-schedule-announced.html |title= Wondercon 2012 — Full Schedule Announced | date = February 28, 2012 }}</ref> Webb described Horner's first [[musical cue]] as "spectacular". Webb said, "I wanted to create a score that felt massive and huge but also intimate and small."<ref name="Wondercon">{{cite web | url=http://collider.com/marc-webb-amazing-spider-man-interview/153084/ | title= Director Marc Webb Talks ‘The amazing Spider-man’; Reveals Running Time, an Awesome Donald Glover Easter Egg, and More | publisher= Collider | date=March 17, 2012 | accessdate=April 30, 2012 | last = Weintraub | first = Steve}}</ref> The film also features the [[Coldplay]] song "'Til Kingdom Come" from the album ''[[X&Y]]''.<ref name="IndieWeb">{{cite web |url = http://blogs.indiewire.com/theplaylist/duh-andrew-garfield-wants-to-return-for-the-amazing-spider-man-sequel-plus-even-more-pics-clips-20120627# |title= Duh: Andrew Garfield Wants To Return For 'The Amazing Spider-Man' Sequel Plus Even More Pics & Clips |publisher=IndieWire |date= June 27, 2012 |accessdate = July 19, 2012 |last=Jagernauth |first=Kevin}}</ref> In May 2012, [[Sony Classical Records|Sony Classical]] revealed details about the soundtrack.<ref name="SoundtrackDetails">{{cite web|url= http://filmmusicreporter.com/2012/05/22/the-amazing-spider-man-soundtrack-details/ |title= 'The Amazing Spider-Man’ Soundtrack Details|publisher= Film Music Reporter | date=May 22, 2012|accessdate=September 8, 2012}}</ref> ==Release== On February 10, 2010, Sony announced that the film would be released in [[3D film|3D]] and [[IMAX 3D]] on July 3, 2012. Release dates outside the US were moved up to June in other countries to increase first-week sales.<ref name="releasedates">{{cite web | url=http://www.theamazingspiderman.com/releasedates/ | title=''The Amazing Spider-Man'' worldwide release dates | publisher=Columbia Pictures | accessdate=June 4, 2012}}</ref><ref name="reboot">{{cite press release | url = http://www.comingsoon.net/news/movienews.php?id=63191|title=Spider-Man Swings Into Theaters in 3D|publisher=[[Sony Pictures Entertainment]] | date = February 10, 2010 | accessdate =February 4, 2011}}</ref><ref name="India">{{cite web | url=http://www.hindustantimes.com/Entertainment/Hollywood/The-Amazing-Spider-Man-to-release-in-India-before-US/Article1-854029.aspx | title=The Amazing Spider-Man to release in India before US| work=[[Hindustan Times]] | date=May 11, 2012 | accessdate=May 11, 2012}}</ref><ref name="Philippines">{{cite web | url=http://www.pep.ph/guide/at-a-glance/10266/%3Cp%3E%3Cem%3EThe-Amazing-Spider-Man%3C/em%3E-moves-up-Philippine-playdate-to-June-29&nbsp;percent3C/p%3E | title=The Amazing Spider-Man moves up Philippine playdate to June 29 | publisher=[[GMA New Media]] | date=May 14, 2012 | accessdate=May 15, 2012}}</ref> Premieres took place in Tokyo, Japan on June 13.<ref name="premiere">{{cite news | last1=Gallagher | first1=Chris | last2=Lies | first2=Elaine | url=https://news.yahoo.com/spider-man-swings-tokyo-amazing-premiere-141126080.html | title=Spider-Man Swings into Tokyo for "Amazing" Premiere| publisher=Yahoo! News | date=June 14, 2012 | accessdate=June 17, 2012 | agency=Reuters | archivedate =June 28, 2012 | archiveurl = https://web.archive.org/web/20120628195152/http://news.yahoo.com/spider-man-swings-tokyo-amazing-premiere-141126080.html}}</ref> The film is rated [[PG-13]] for sequences of action and violence.<ref name="film ratings">{{cite web|title=Film ratings: Amazing Spider-Man, The|url=http://filmratings.com/search.html?filmTitle=Amazing+Spider-Man&x=48&y=6|accessdate=5 April 2014}}</ref> ===Marketing=== ====Merchandising==== [[File:Spider-Manswinging2.jpg|thumb|left|upright|Spider-Man's stunt double shoots a [[Hardee's]]/[[Carl's Jr.]] commercial promoting the film.]] Spider-Man and Lizard [[Pez|PEZ]] dispensers were revealed at the November 2011 Comic-Con first depicted the film's Lizard.<ref name="Pez">{{cite web | url= http://www.comingsoon.net/news/movienews.php?id=84678 | title = The Lizard and Spidey in PEZ Dispenser Form| publisher= Crave Online | date= November 29, 2011 | accessdate= June 3, 2011 | last = Bricken| first = Rob}}</ref> In December 2011, it was revealed that [[Mega Brands]] had the rights to produce construction sets.<ref>{{cite web| url= http://www.cinemablend.com/new/Amazing-Spider-Man-Toys-Give-Us-Another-Hint-What-Lizard-Look-Like-28573.html/ |title = New Amazing Spider-Man Toys Give Us Another Hint At What The Lizard Will Look Like| publisher= Cinema Blend |date=December 30, 2011|accessdate = January 7, 2012|last=Eisenberg|first=Eric}}</ref><ref>{{cite web|url=http://www.ifc.com/fix/2011/12/amazing-spider-man-toy-spoilers|title="The Amazing Spider-Man" toys spoil the film's plot elements|publisher= [[IFC (U.S. TV channel)]]|date=December 30, 2011|accessdate=January 7, 2012| last=Schwartz| first=Terri}}</ref> A [[Marvel Select]] Spider-Man action figure by [[Diamond Select Toys]] was announced on January 2012—the fifth Marvel Select Spider-Man figure, but the first based on a film.<ref>{{cite web | url = http://www.comicbookresources.com/?page=article&id=36595 | title=Diamond Select Toys offers behind-the-scenes look at "Amazing Spider-Man" Marvel Select Figures | publisher=[[Comic Book Resources]] | accessdate= January 26, 2012}}</ref> The first look at a [[Hasbro]] [[action figure]] of the film's version of Spider-Man was revealed at the July 2011 Comic-Con.<ref name="action">{{cite news | url= https://www.usatoday.com/life/comics/2011-07-19-First-Amazing-Spider-Man-movie-figure-swings-into-Comic-Con_n.htm | title= First 'Amazing Spider-Man' figure swings into Comic-Con | work=[[USA Today]] | date=July 20, 2011 | accessdate=December 15, 2011 | last= Truitt| first= Brian}}</ref> Hasbro made a [[radio control]] speed-climbing figure.<ref>{{cite web | title= Superhero Bits: The Avengers, Dark Knight Rises, Amazing Spider-Man, X-Men |url = http://www.slashfilm.com/superhero-bits-216/ | publisher=/Film | date=May 7, 2012 | accessdate=May 7, 2012 | last =Lussier | first = Germain}}</ref> [[Minimates]] made action figures from the film.<ref>{{cite web|url=http://www.comicsalliance.com/2012/03/07/amazing-spider-man-movie-minimates/ |title='The Amazing Spider-Man' Movie Minimates Line Includes Doomed Uncle and Sweet Skateboard |publisher=Comics Alliance |date=May 7, 2012 |accessdate=May 27, 2012 |last=Goellner |first=Caleb |deadurl=yes |archiveurl=https://web.archive.org/web/20120517165907/http://www.comicsalliance.com/2012/03/07/amazing-spider-man-movie-minimates/ |archivedate=May 17, 2012 |df=mdy-all }}</ref> Other companies releasing action figures for the film include [[Hot Toys]], [[Kubrick (toy)|MediCom]] and [[Kaiyodo]].<ref>{{cite web | url=http://www.comicsalliance.com/2012/05/24/the-amazing-spider-man-action-figures-hot-toys-medicom-kaiyodo-revoltech/#ixzz1w6TL7ZF7 | title='The Amazing Spider-Man' Figures Coming From Hot Toys, Medicom and Kaiyodo | publisher=ComicsAlliance | date=May 24, 2012 | accessdate=May 27, 2012 | author=Goellner, Caleb}}</ref> [[OPI Products]] released a collection of ''The Amazing Spider-Man'' [[nail polish]].<ref>{{cite web|url=http://www.polishinsomniac.net/2012/04/opi-amazing-spider-man-collection.html|title=OPI The Amazing Spider-Man collection - Swatches and Review|last=Barber|first=Jessika|publisher=Polishinsominac.net}}</ref> [[Trading card]]s were also available.<ref>{{cite web | url=http://www.shockya.com/news/2012/05/06/the-amazing-spider-man-gets-a-new-promo/ | title=The Amazing Spider-Man Gets A New Promo | publisher=Shockya | date=May 6, 2012 | accessdate=May 6, 2012 | author=Corder, Brian}}</ref> [[CKE Restaurants]], parent company of [[Carl's Jr.]] and [[Hardee's]], helped sponsor the film. Chief marketing officer Brad Haley said they would market a new burger as part of the promotion.<ref>{{cite press release | url=http://investor.ckr.com/press-release/carls-jr/carls-jr-hardees-team-sony-pictures-highly-anticipated-summer-release-amazing | title=Carl's Jr., Hardee's Team up with Sony Pictures for Highly Anticipated Summer Release of The Amazing Spider-Man | publisher=[[CKE Restaurants]] |date=March 24, 2013 |accessdate=March 24, 2013}}</ref> The burger was dubbed "The Amazing Grilled Cheese Bacon Burger". It was promoted through film-themed commercials and radio ads featuring Stan Lee. Spider-Man-themed premiums were offered as part of the [[Kids' meal|Cool Kid's Combo]]. Tours and [[PlayStation 3]] game prizes were part of the promotion along with a video game.<ref>{{cite press release | url=http://investor.ckr.com/press-release/carls-jr/amazing-grilled-cheese-bacon-burger-swings-carls-jr-and-hardees| title=The Amazing Grilled Cheese Bacon Burger Swings into Carl's Jr. and Hardee's | publisher=[[CKE Restaurants]] | date=March 24, 2012 | accessdate=March 23, 2013}}</ref> Stan Lee then helped spread the word that fans would also have been treated for a free Amazing Grilled Cheese Bacon Burger in Independence Day if dressed as Spider-Man.<ref>{{cite web | url=http://investor.ckr.com/press-release/carls-jr/spider-man-eats-free-carls-jr-and-hardees-fourth-july | title=Spider-Man eats free at Carl'S Jr. and Hardee's on Fourth of July | publisher=CKE Restaurants | date=June 25, 2012 | accessdate=March 24, 2013}}</ref> [[Kola Real|Big Cola]] was reported to enter a deal for promoting the film.<ref>{{cite web | url=http://www.bangkokpost.com/business/economics/293832/big-cola-aims-for-a-big-fizz | title=Big Cola aims for a big fizz | work=[[Bangkok Post]] | accessdate=June 3, 2012}}</ref><ref>{{cite web | url=http://www.washingtonbanglaradio.com/content/64397812-big-cola-launches-its-new-avatar-announces-its-association-amazing-spider-man#ixzz2OUtFVs84 | title=Big Cola Launches its New Avatar, Announces its Association with The Amazing Spider-Man | publisher=[[Washington Bangla Radio on Internet]] | date=June 14, 2012 | accessdate=March 24, 2013 | archivedate = March 25, 2013 | archiveurl = https://www.webcitation.org/6FNL5T5ls?url=http://www.washingtonbanglaradio.com/content/64397812-big-cola-launches-its-new-avatar-announces-its-association-amazing-spider-man | deadurl = no}}</ref> The [[Kellogg Company]] and the [[Keebler Company]] built marketing campaigns around clips from the film.<ref>{{cite web | url=http://www.moviefanatic.com/2012/04/three-clips-from-the-amazing-spider-man/ | title=Three Clips from The Amazing Spider-Man |publisher=Moviefanatic.com | date =April 2, 2012 | accessdate=April 3, 2012 | last =Amos | first = Joel}}</ref> Sony launched a new [[augmented reality]] mobile application for the film [[Mobile application development|using]] [[Qualcomm]]'s Vuforia platform. Sony's Dwight Caines felt that the "use of augmented reality technology is a fun way of embracing the 3D aspects of the movie while nurturing the playful kid inside all of us who wants to collect items from their favorite superhero character to share with their friends and family."<ref>{{cite press release | url = http://www.prnewswire.com/news-releases/the-amazing-spider-man-swings-into-3d-virtual-action-as-sony-pictures-launches-augmented-reality-application-149983885.html | title=The Amazing Spider-Man Swings Into 3D Virtual Action As Sony Pictures Launches Augmented Reality Application | publisher=Sony Pictures Entertainment | date=May 3, 2012 | accessdate=March 24, 2013}}</ref> [[Twizzlers]] challenged fans nationwide to help the hero build a virtual web of Twizzlers Twists to unlock prizes and exclusive content.<ref>{{cite press release | url = http://m.thehersheycompany.com/newsroom/news-release.aspx?id=1696078| title=Twizzlers Celebrates Release of The Amazing Spider-Man With A Twisty Web of Amazing Prizes | publisher=Hershey | date=May 15, 2012 |accessdate=March 24, 2013}}</ref> [[D-Box Technologies]] provide [[Motion simulator|motion simulation]] for the film in select theaters.<ref>{{cite press release | url = http://www.newswire.ca/en/story/986495/sony-pictures-to-release-the-amazing-spider-man-in-d-box-mfx-in-select-theatres | title=Sony Pictures to Release The Amazing Spider-Man in D-Box MFX in Select Theatres | publisher= [[D-Box Technologies]] |date= June 4, 2012 | accessdate=March 24, 2013}}</ref> As is common in Sony films, Sony [[product placement]]s abounded, replacing the ubiquitous [[Apple Inc.|Apple Computer]] products often used by other studios. The film's mobile phones, tablets, monitors and laptops all came from other Sony divisions. Other placements included [[Microsoft]]'s [[Bing (search engine)|Bing]] search engine.<ref>{{cite web|url=http://www.businessweek.com/articles/2012-07-12/sonys-spider-man-inhabits-a-world-without-apple |title=Sony's Spider-Man Inhabits a World Without Apple |work=Business Week |date = July 12, 2012 | accessdate=October 11, 2012}}</ref> ====Previews==== [[File:TASM No Sound.ogv|thumb|300px|The [[point of view shot]] in the teaser trailer that was compared to the 2008 [[First-person (video games)|first person]] video game, ''[[Mirror's Edge]]'' by writers. This was the first preview audiences had of Spider-Man fully in the new costume in video. Only a few of these scenes appeared in the [[final cut (film editing)|final cut]] of the film.]] A [[Teaser campaign|teaser trailer]] was leaked on the Internet and aired at [[San Diego Comic-Con International]] in July 2011, attached to the superhero film ''[[Captain America: The First Avenger]]''.<ref name="trailer">{{cite web | url= http://thefilmstage.com/trailer/the-amazing-spider-man-trailer/ | title = ''The Amazing Spider-Man'' trailer | publisher=The Film Stage | date=July 20, 2011 | accessdate=November 28, 2011 | first= Jordaun | last= Raup}}</ref> Rob Keyes of Screen Rant felt that "it takes on a noticeably different tone from that of Raimi trilogy of Spider-Man movies, and presents itself in a similar fashion to what Christopher Nolan did with ''[[Batman Begins]]''."<ref name="TASP trailer">{{cite web | url = http://screenrant.com/spiderman-reboot-trailer-rob-124426/ | title=The Official ''The Amazing Spider-Man'' trailer is here | publisher=Screen Rant | date=July 20, 2011 | accessdate=November 28, 2011 |first=Rob|last = Keyes}}</ref> Some writers observed that the trailer very closely resembles the 2008 video game ''[[Mirror's Edge]]''.<ref name="Spider's Edge">{{cite web | url= http://kotaku.com/5823215/how-blatantly-does-the-new-spider+man-trailer-rip-off-mirrors-edge | title=How Blatantly Does the New Spider-Man Trailer Rip Off ''Mirror's Edge''? | work = [[Kotaku]] | publisher = [[Gawker Media]] | accessdate= November 28, 2011}}</ref><ref name="Mirror's Edge">{{cite web | url= http://www.movies.com/movie-news/spider-man-mirrors-edge/3715 | title=''The Amazing Spider-Man'' and ''Mirror's Edge'' — Just How Similar Are They? | publisher = [[Movies.com]] | date=July 21, 2011 | accessdate=November 28, 2011 |first=Peter|last= Hall}}</ref><ref name="gamesradar">{{cite web | url= http://www.gamesradar.com/side-by-side-video-comparison-between-the-new-amazing-spider-man-trailer-and-mirrors-edge/ | title=Side by side video comparison between the new Amazing Spider-Man trailer and Mirror's Edge | publisher =[[GamesRadar]] | date=July 21, 2011 | accessdate=November 29, 2011 | first =Nathan|last= Irvine}}</ref> After the third trailer was released, Webb defended the point of view footage, saying it was an early rendering and that the CGI was still in production.<ref name="Webb trailer 2">{{cite web | url= http://collider.com/marc-webb-amazing-spider-man-interview-spider-man/163783/ | title = Marc Webb Talks New ‘The amazing Spider-man’ Trailer, Running Time, the 3D, the Lizard, and More | publisher = Collider | date=May 3, 2012 | accessdate=May 4, 2012 | last =Radish | first = Christina}}</ref> A "sneak peek screening" of ''The Amazing Spider-Man'' was held on February 6, 2012 in 13 cities internationally: [[Berlin]], London, Los Angeles, [[Madrid]], Mexico City, Moscow, New York City, Paris, Rio de Janeiro, [[Rome]], [[Seoul]], Sydney and Tokyo.<ref>{{cite web|url = http://www.comingsoon.net/news/movienews.php?id=86363 |title = Sony to Sneak Peek the Untold Story of The Amazing Spider-Man!|publisher=CraveOnline}}</ref> On January 8, 2012, the Spider-Man logo appeared on some of the world's most iconic buildings, such as the [[Sydney Opera House]], the [[Colosseum]] of Rome, the [[Kremlin]] in Moscow and the [[Arc de Triomphe]] in Paris.<ref name="Wonder">{{cite web | url= http://insidemovies.ew.com/2012/02/03/amazing-spider-man-screening-promos/#more-60794 | title = Why is the 'Amazing Spider-Man' logo appearing on iconic buildings across the globe? | work= Entertainment Weekly | accessdate=February 3, 2012 | author=Vary, Adam}}</ref><ref name="Screenings">{{cite web|url = http://www.slashfilm.com/sony-sneak-peek-parts-the-amazing-spiderman-cities-february-6/ | title = Sony Will Sneak Peek Parts of 'The Amazing Spider-Man' in Select Cities on February 6| accessdate = January 28, 2012 | date = January 27, 2012|publisher=/Film |last=Fischer|first=Russ}}</ref> The screening revealed a second [[Trailer (promotion)|trailer]] in 3D, which thereafter appeared online. Glen Levy of ''[[Time (magazine)|Time]]'' magazine felt that the trailer's "dialogue goes hand in hand with the action, rather than be dominated by it" and that the action scenes from the film looked "polished and slick".<ref>{{cite news | url = http://entertainment.time.com/2012/02/07/todays-movie-trailer-the-amazing-spider-man/| title=Today's Movie Trailer: The Amazing Spider-Man | publisher=[[Time Inc.]]/[[Time Warner]]| work=[[Time (magazine)|Time]] | accessdate = February 7, 2012 | last= Levy|first= Glen | date=February 7, 2012}}</ref> The special screening included an eight and a half minute extended trailer.<ref>{{cite web | url= http://insidemovies.ew.com/2012/02/06/amazing-spider-man-special-screening/3/ | title='The Amazing Spider-Man': On the scene for the eye-popping nine-minute global sneak peek (part 3) | work=Entertainment Weekly |date=February 6, 2012 |accessdate=February 8, 2012}}</ref> [[Scott Mantz]] of ''[[Access Hollywood]]'' felt that the extended footage seemed is edgier and more character-driven and that "the Lizard looks like a great villain".<ref>{{cite web | url=http://www.accesshollywood.com/the-amazing-spider-man-trailer-review-the-excitement-builds-moviemantz_article_64269 | title='The Amazing Spider-Man' Trailer Review | work = MovieMantz | publisher =[[Access Hollywood]] | date= May 4, 2012 | accessdate = May 5, 2012 | last =Mantz | first = Scott}}</ref> Peter Sciretta of /Film said that the trailers had left him "impressed" and had captured a feeling of dark naturalism alongside Spider-Man's trademark wisecracking.<ref>{{cite web | url=http://www.slashfilm.com/minutes-the-amazing-spiderman-previewed-trailer-coming-tonight-midnight/ | title=Eight Minutes of 'The Amazing Spider-Man' Previewed, Trailer Coming Midnight Tonight | publisher=/Film | accessdate=February 7, 2012 | author=Sciretta, Peter}}</ref> With the second official trailer and the sizzle reel, Webb felt that it was important to provide a more specific idea of the film, such as showcasing Peter and Gwen's relationship and the visual effects, just to display the attitude of the film that he and the crew were trying to create.<ref name="Webb trailer">{{cite news|url = https://www.reuters.com/article/2010/05/27/us-spiderman-idUSTRE64Q0Z820100527 |title=Marc Webb on 'Amazing Spider-Man' Trailer Reactions, The Lizard and How His Take Differs From Sam Raimi's| work= The Hollywood Reporter | agency=Reuters|date=February 8, 2012|accessdate=February 9, 2012 |first=Tod | last=Gilchrist | archiveurl =https://www.webcitation.org/65JTMdiuy?url=http://www.hollywoodreporter.com/heat-vision/marc-webb-amazing-spider-man-trailer-lizard-288152 | archivedate= February 9, 2012| deadurl= no}}</ref> On February 7, 2012 it was reported that the latest official trailer revealed a link to the [[viral marketing]] internet site for the film.<ref name="viral">{{cite web | url=http://collider.com/amazing-spider-man-viral/143546/ | title=New Trailer for ‘The amazing Spider-man’ Begins the Viral Campaign | publisher=Collider | accessdate =February 9, 2012 | last =Goldberg | first = Matt}}</ref> A third official trailer debuted on [[iTunes]] on May 3, 2012. The trailer was attached to the 3D première of ''[[The Avengers (2012 film)|The Avengers]]'', the day after.<ref name="trailer3.2" /><ref name="trailer 3.3" /> The trailer contains what most reporters called a better and more fleshed Lizard.<ref name="trailer3.2">{{cite web | url= http://www.empireonline.com/news/story.asp?NID=33861 | title= Latest Amazing Spider-Man Trailer Online | work=[[Empire (film magazine)|Empire]] | date=May 3, 2012 | accessdate=May 4, 2012 | last = White | first = James}}</ref><ref>{{cite news | url= http://herocomplex.latimes.com/2012/05/03/the-lizard-makes-an-amazing-spider-man-trailer-appearance/ | title = The Lizard makes an 'Amazing Spider-Man' trailer appearance | work= Los Angeles Times | date=May 3, 2012 | accessdate=May 4, 2012 | last =Clark | first = Noelene}}</ref><ref>{{cite web | url= http://insidemovies.ew.com/2012/05/03/amazing-spider-man-trailer-the-lizard/#disqus_thread | title= 'The Amazing Spider-Man' trailer: More glimpses of the Lizard, but who's that mysterious man? | work=Entertainment Weekly | date=May 3, 2012 | accessdate=May 4, 2012 | author=Vary, Adam}}</ref><ref>{{cite web | url=http://screenrant.com/amazing-spider-man-trailer-image-gallery-kofi-169264/ | title='Amazing Spider-Man' Trailer 3 Image Gallery: Spidey-Style Action & The Lizard | publisher=Screen Rant | date=May 3, 2012 | accessdate=May 4, 2012 | author=Outlaw, Kofi}}</ref> Adam Chitwood of ''Collider'' said, "The webslinging has an edge to it and The Lizard has much more texture. I like Andrew Garfield a whole lot, and the biggest draw for me here is the character work between Garfield and Emma Stone. They look to have some great chemistry and Garfield brings out a... side of Peter Parker that we didn't really see in Sam Raimi's trilogy."<ref name="trailer 3.1">{{cite web | url = http://collider.com/the-amazing-spider-man-trailer/163457/ | title = New Trailer for The Amazing Spider-Man Starring Andrew Garfield and Emma Stone | publisher = Collider | date= May 3, 2012 | accessdate= May 4, 2012 | last = Chitwood | first = Adam}}</ref> Sandy Schaefer of ScreenRant felt that "the darker color palette and 3D visuals shown here look overall quite crisp, even without the benefit of the big screen."<ref name="trailer 3.3">{{cite web | url=http://screenrant.com/amazing-spider-man-trailer-3-sandy-169047/ | title='Amazing Spider-Man' Trailer #3 Teases A Stylish, Dark, 'Untold Story' | publisher = Screen Rant | date=May 3, 2012 | accessdate=May 4, 2012 | last =Shaefer | first = Sandy}}</ref> Webb felt that "there's a small, intimate little [[independent film|indie movie]] at the heart of Spider-Man".<ref name="Webb trailer 2" /> In May 9, 2012 the first television trailer was revealed which teased an "4 minute Super Preview" on [[NBC]] with the [[America's Got Talent (season 7)|season premiere]] of ''[[America's Got Talent]]'' on May 14.<ref>{{cite web | url=http://www.comingsoon.net/news/movienews.php?id=90031 | title=First Amazing Spider-Man TV Spot Teases 4-Minute Super Preview | publisher=CraveOnline| date=May 9, 2012 | accessdate=May 10, 2012}}</ref> The super preview revealed Spider-Man saving a boy near a bridge.<ref>{{cite news | url=http://www.nydailynews.com/entertainment/movies/amazing-spider-man-clues-revealed-four-minute-preview-america-talent-article-1.1078422?localLinksEnabled=false | title='Amazing Spider-Man' clues revealed in four-minute preview on 'America's Got Talent' | work=[[Daily News (New York)|Daily News]] | location=New York | date=May 15, 2012 | accessdate=May 15, 2012 | author=Sheridan, Michael}}</ref><ref>{{cite news |url=http://www.huffingtonpost.com/2012/05/15/amazing-spider-man-extended-trailer_n_1517742.html |title='Amazing Spider-Man' Extended Trailer: Spidey Saves C. Thomas Howell's Son From Bridge Fall (VIDEO) | work=[[The Huffington Post]] | date=May 15, 2012 | accessdate=May 15, 2012 | author=Rosen, Christopher}}</ref> Fans and writers rated that scene the highest in the trailer.<ref>{{cite web | url=http://www.nj.com/entertainment/index.ssf/2012/05/the_amazing_spider-man_extende.html | title='The Amazing Spider-Man' extended trailer: A fangirl review | publisher=[[The Star-Ledger]] | location = New Jersey | date=May 16, 2012 | accessdate=May 17, 2012 | author=Kill, Jill}}</ref><ref name="Wired" /> Angela Watercutter of ''[[Wired (magazine)|Wired]]'' called the rescue scene "pretty freaking epic."<ref name="Wired">{{cite news | url=https://www.wired.com/underwire/2012/05/amazing-spider-man-teaser/ | title=See Spidey Save a Bridge in New Amazing Spider-Man Preview | work=[[Wired (magazine)|Wired]] | date= May 15, 2012 | accessdate= May 15, 2012 | last =Watercutter | first = Angela}}</ref> Kofi Outlaw of Screen Rant felt that the biggest thing to note "is the tone and composition of the film" and that most of the footage "manages to showcase a version of Peter Parker/Spider-Man that is both familiar and fresh."<ref>{{cite web | url=http://screenrant.com/amazing-spiderman-extended-preview-trailer-kofi-171628/ | title = 'Amazing Spider-Man' Extended Preview Spins an Action-Packed Web | publisher = Screen Rant | date= May 14, 2012 | accessdate=May 15, 2012 | author=Outlaw, Kofi}}</ref> A six-minute 3D preview was tied in with IMAX 3D showings of ''[[Men in Black 3]]''.<ref>{{cite web | url=http://collider.com/amazing-spider-man-6-minute-preview/167907/ | title = ‘The amazing Spider-man’ Six-Minute Preview at Midnight Showings of ‘Men in black’ 3D in IMax | publisher = Collider | date = May 21, 2012 | accessdate = May 26, 2012 | last = Trumbore | first = David ‘Dave’ | archiveurl = https://www.webcitation.org/67wzTSfZb?url=http://collider.com/amazing-spider-man-6-minute-preview/167907/ |archivedate= May 26, 2012}}</ref> Sony's Rory Bruer explained that the audience of ''Men in Black 3'' should be a perfect match for this footage and that the six minutes should get everyone excited.<ref>{{cite web | url = http://www.marketwatch.com/story/six-minutes-of-the-amazing-spider-mantm-to-run-before-men-in-blacktm-3-in-imax-3d-and-select-theaters-2012-05-22 | title=Six Minutes of "The Amazing Spider-Man" To Run Before "Men In Black 3" In IMax® 3D and Select Theaters | publisher=Market Watch | date = May 22, 2012 | accessdate = May 28, 2012 | archiveurl = https://www.webcitation.org/680QNxofH?url=http://www.marketwatch.com/story/six-minutes-of-the-amazing-spider-mantm-to-run-before-men-in-blacktm-3-in-imax-3d-and-select-theaters-2012-05-22 | archivedate = May 28, 2012}}</ref> The footage revealed an exchange between Peter and Gwen that Brad Williams from WhatCulture.com described as "brief and cutesy". Brad found the CGI fairly clean and felt that the film seemed like a perfect match for 3D.<ref>{{cite web | url= http://whatCulture.com/film/the-amazing-spider-man-exclusive-6-minute-3d-preview-reactions.php | title = The Amazing Spider-Man Exclusive 6-Minute 3D Preview Reactions | publisher = What Culture | date=May 22, 2012 | accessdate=May 26, 2012 | last =Williams | first = Brad |archiveurl = https://www.webcitation.org/67wzaxEqG?url=http://whatculture.com/film/the-amazing-spider-man-exclusive-6-minute-3d-preview-reactions.php |archivedate=May 26, 2012}}</ref> ====Viral campaign==== [[File:MarkoftheSpider-Man.jpg|thumb|Graffiti of the Spider-Man logo in [[Seattle, Washington]], painted by operatives for the viral campaign for ''The Amazing Spider-Man''.]] The main viral marketing site was revealed in the second trailer in February 2012.<ref name="viral" /> The official Twitter account revealed a [[scavenger hunt]] by posting "Property of Peter Parker... Lost" with the [[longitude]] and [[latitude]] [[Coordinate system|coordinates]] of [[direct market]]s in major US cities. The missing items included a [[JanSport]] backpack. One of the clues hidden in the backpack was a link to a page on the viral site that unlocked countdown timers for the cities of Los Angeles, New York City, Atlanta, Denver, Seattle and Phoenix, Arizona.<ref>{{cite web | url=http://www.superherohype.com/news/articles/169549-the-amazing-spider-man-viral-hunt-begins | title=The Amazing Spider-Man Viral Hunt Begins! | publisher=CraveOnline| date=February 10, 2012 | accessdate=May 2, 2012 | author=Lesnick, Silas}}</ref><ref>{{cite web | url=http://www.firstshowing.net/2012/spider-man-viral-kicks-off-with-peter-parkers-backpack-clue-pickup/ | title=Spider-Man Viral Kicks Off with Peter Parker's Backpack Clue Pickup | publisher=FirstShowing.net | date=February 10, 2012 | accessdate=May 2, 2012 | author=Billington, Alex}}</ref> Once the countdown was up, each of the city-specific Twitter accounts for the marketing campaign sent out five locations in each city. A person at each spot waited to give the first person with the password a package and the tag-name "operative".<ref>{{cite web | url=http://www.firstshowing.net/2012/mark-of-the-spider-man-viral-continues-with-local-operative-pick-ups/ | title=Mark of the Spider-Man Viral Continues with Local Operative Drops | publisher=FirstShowing.net | date=February 14, 2012 | accessdate=May 2, 2012 | author=Billington, Alex}}</ref> These operatives painted the Spider-Man logo as [[graffiti]].<ref>{{cite news | url=http://herocomplex.latimes.com/movies/amazing-spider-man-arg-paints-the-town-red/#/0 | title=‘Amazing Spider-Man’ ARG paints the town red | work=Los Angeles Times | date=February 4, 2012 | accessdate=March 24, 2013}}</ref> The operatives then could view a scene related to the film.<ref>{{cite web | url=http://www.totalfilm.com/news/new-clip-from-the-amazing-spider-man | title=New clip from The Amazing Spider-Man | work=Total Film | date=February 20, 2012 | accessdate=May 2, 2012 | author=Wales, George}}</ref> The main viral website revealed hints to other websites, such as a photo blog that expressed Peter Parker's point of view.<ref>{{cite web | url=http://www.superherohype.com/news/articles/170369-weve-cracked-the-amazing-spider-mans-viral-message | title=We've Cracked The Amazing Spider-Man's Viral Message! | publisher=CraveOnline | accessdate=May 2, 2012 |date=April 25, 2012 |author=Lesnick, Silas}}</ref><ref name="Viral 2">{{cite web | url=http://screenrant.com/amazing-spiderman-viral-images-videos-mechanical-web-shooters-kofi-167568/ | title=New 'Amazing Spider-Man' Viral Images & Video: How to build a Web-Shooter. | publisher=Screen Rant | date=April 6, 2012 | accessdate=May 2, 2012 | author=Outlaw, Kofi}}</ref> An unlocked puzzle there revealed the words "evolve", "through" and "engineering" which when put together led to another website with design sketches on how to build a web-shooter.<ref name="Viral 2" /><ref>{{cite web | url=http://www.comingsoon.net/news/movienews.php?id=89647 | title=The Amazing Spider-Man Viral Reveals New Images and Video | publisher=CraveOnline | date=April 26, 2012 | accessdate=May 2, 2012}}</ref><ref>{{cite web | url=http://www.superherohype.com/news/articles/170391-the-amazing-spider-man-viral-reveals-webshooter-sketches | title=The Amazing Spider-Man Viral Reveals Webshooter Images and Video | publisher=CraveOnline | date=April 26, 2012 | accessdate=May 2, 2012 | author=Lesnick, Silas}}</ref> A ''Daily Bugle'' website revealed Denis Leary as George Stacy, lamenting the appearance of the wall-crawler and asking whoever spots Spider-Man to e-mail the police. The site hosted the best fan-made Spider-Man scenes.<ref>{{cite news | url=http://www.hollywoodreporter.com/heat-vision/amazing-spider-man-webbed-menace-denis-leary-andrew-garfield-301632 | title='The Amazing Spider-Man' Launches Webbed Menace Viral Campaign (Video) | work=The Hollywood Reporter | date=March 19, 2012 | accessdate=May 2, 2012 | author=Zakarin, Jordan|archiveurl=https://www.webcitation.org/67MXTFaOr?url=http://www.hollywoodreporter.com/heat-vision/amazing-spider-man-webbed-menace-denis-leary-andrew-garfield-301632|archivedate=May 2, 2012}}</ref><ref>{{cite web | url=http://www.firstshowing.net/2012/spider-man-viral-restarts-at-wondercon-with-webbed-menace-poster/ | title='Spider-Man' Viral Arrives at WonderCon with Webbed Menace Poster | publisher=FirstShowing.net | accessdate=May 2, 2012 | author=Billington, Alex}}</ref> People who uploaded images of "Spider-Man" on the "Webbed Menace" viral site received a poster that sent them to a website for a boxing gym called "Jerera's Boxing Gym".<ref>{{cite web | url=http://www.superherohype.com/news/articles/170513-the-amazing-spider-man-viral-teases-spideys-wrestling-outfit | title=The Amazing Spider-Man Viral Teases Spidey's Wrestling Outfit | publisher=CraveOnline | date=May 8, 2012 | accessdate=May 8, 2012 | author=Lesnick, Silas}}</ref> The gym was funded by Peter Parker's school. A viral website of that class was discovered. Entering the correct password revealed Parker's class schedule. The Midtown High School site then revealed a Twitter user tracking down Lizard and asked people in Los Angeles, New York City, Atlanta, Chicago, [[Salt Lake City]], [[Las Vegas Valley|Las Vegas]], Phoenix, [[Austin, Texas|Austin]], [[Tampa, Florida|Tampa]], [[Minneapolis]] and [[New Orleans]] to stay tuned for details.<ref name="lizardhunt">{{cite web | url=http://www.superherohype.com/news/articles/170519-the-amazing-spider-man-wants-you-to-hunt-the-lizard | title=The Amazing Spider-Man Wants You to Hunt the Lizard | publisher=CraveOnline | date=May 8, 2012 | accessdate=May 8, 2012 | author=Lesnick, Silas}}</ref><ref>{{cite web | url=http://splashpage.mtv.com/2012/05/08/amazing-spider-man-viralpeter-parkers-high-school/ | title='Amazing Spider-Man' Viral Heads To Peter Parker's High School | publisher=MTV | date=May 8, 2012 | accessdate=May 8, 2012 | author=Schwartz, Terri}}</ref> A viral site for Oscorp Industries was available.<ref name="Oscorpviral">{{cite web | url=http://www.superherohype.com/news/articles/170565-the-amazing-spider-man-reveals-oscorp-industries-site | title=The Amazing Spider-Man Reveals Oscorp Industries Site | publisher=CraveOnline | date=May 9, 2012 | accessdate=May 10, 2012 | author=Lesnick, Silas}}</ref> The Twitter account that coordinated a nationwide effort to track Lizard sightings revealed locations that had packages containing Connors' shredded lab coat, an Oscorp ID badge and scientific samples of reptilian skin. When unscrambling the letters listed on each sample, the words "animal dynamics lab" led players to a new Oscorp Industries site focusing on a science program about reptile genetics. The site depicts Doctor Connors search for interns who could begin applying on May 14.<ref>{{cite web | url=http://www.superherohype.com/news/articles/170601-the-amazing-spider-man-viral-brings-you-a-message-from-oscorp-industries | title=The Spider-Man Viral Brings You a Video Message From Oscorp Industries | publisher=CraveOnline | date=May 11, 2012 | accessdate=May 12, 2012 | author=Lesnick, Silas}}</ref> Completing the application and supplying the keyword "Mutagen" unveiled a Lizard [[featurette]].<ref>{{cite web | url=http://www.comingsoon.net/news/movienews.php?id=90176&offset=10#commentLstTop | title=Featurette on The Lizard in The Amazing Spider-Man! | publisher=CraveOnline | date=May 11, 2012 | accessdate=May 12, 2012}}</ref><ref>{{cite web | url=http://www.ifc.com/fix/2012/05/amazing-spider-man-viral-video-lizard | title=''The Amazing Spider-Man'' promo video leads to new footage of The Lizard | publisher=[[IFC (U.S. TV channel)]] | date=May 14, 2012 | accessdate=May 14, 2012 | author=Marshall, Rick}}</ref> The Oscorp Industries website contained puzzles that revealed two in-game documents, two video updates featuring Connors and a following cipher that as of July 2012 had yet to be cracked. From there images were then unscrambled, revealing a research project with spiders, a letter from Mary Parker to Richard Parker that exposed his [[workaholic]] habits and a ''Daily Bugle'' newspaper that contained notes about Oscorp.<ref>{{cite web | url=http://www.superherohype.com/news/articles/170687-rhys-ifans-featured-in-more-viral-spider-man-videos | title=Rhys Ifans Featured in More Viral Spider-Man Videos | publisher=CraveOnline | date=May 21, 2012 | accessdate=May 23, 2012 | author=Lesnick, Silas}}</ref> On May 30, 2012, the third (and apparently final) set of challenges in the Animal Dynamics Lab was launched with two new video updates of Doctor Connors, an image of Richard and Mary Parker, letters from Rajit Ratha to Doctor Connors, one from Doctor Connors to Richard Parker and another note to Richard from Mary.<ref>{{cite web | url=http://www.superherohype.com/news/articles/170841-two-more-viral-videos-from-the-amazing-spider-man-revealed | title=Two More Viral Videos From The Amazing Spider-Man Revealed | publisher=CraveOnline | date=May 30, 2012 | accessdate=May 31, 2012 | author=Lesnick, Silas}}</ref> In June 1, 2012, a Carl's Jr. in [[Glendale, California]] hosted the next viral campaign by decorating webs and declaring a crime scene due to Spider-Man's apprehension of a serial car and motorcycle thief. It was announced via ''The Mark of the Spider-Man'' Twitter feed, and with the code word "Web of Crime", a hidden message was discovered, entitled a "Spider cipher". The code name "adhere" named another sub-site of ''the Mark of the Spider-Man'' campaign that revealed crime reports.<ref>{{cite web | url=http://www.superherohype.com/news/articles/170893-the-amazing-spider-man-strikes-glendale | title=The Amazing Spider-Man Strikes Glendale | publisher=CraveOnline | accessdate=June 2, 2012 | author=Lesnick, Silas}}</ref> Oliver Lyttleton of [[indieWire]] felt that viral ads such as the webbed menace website seemed a little forced and cribbed heavily from the example set by ''[[The Dark Knight (film)|The Dark Knight]]'' with viral games.<ref>{{cite web | url=http://blogs.indiewire.com/theplaylist/the-amazing-spider-man-takes-another-page-from-the-dark-knight-marketing-playbook-with-viral-ad-starring-denis-leary# | title=Watch: Denis Leary Talks To Daily Bugle TV In New 'The Amazing Spider-Man' Viral Video | publisher=[[indieWire]] | date=March 19, 2012 | accessdate =May 2, 2012 | last = Lyttleton | first = Oliver}}</ref> Silas Lesnick of SuperheroHype!, on the other hand, described the film's viral as "one of the most comprehensive film virals to date".<ref name="lizardhunt" /> ====Philanthropy==== T-shirts depicting the film's Spider-Man to help the cause for [[Stand Up to Cancer]] were available. Garfield wore the shirt, explaining that "these shirts underscore the idea that anyone has the power to be a hero. Cancer is one of our greatest villains. I'm proud to join others in standing up to this disease."<ref>{{cite web | url=http://stylenews.peoplestylewatch.com/2012/05/31/spiderman-shirts-stand-up-to-cancer/ | title= First Look: Stand Up to Cancer's Super 'Spider-Man' Tees | publisher=[[Time Inc.]] | work=[[People (magazine)|People]] | date=May 31, 2012 | accessdate=May 31, 2012}}</ref> Ziskin's death from cancer was used as inspiration for the cause.<ref>{{cite press release | url=http://www.standup2cancer.org/press_release/view/su2c_columbia_pictures_new_film_the_amazing_spiderman_collaborate_on_a_spec | title="Be Amazing, Stand Up To Cancer!" Stand Up To Cancer And Columbia Pictures' New Film "The Amazing Spider-Man" Collaborate On A Special Co-Branded T-Shirt Line | publisher=Stand Up To Cancer | date=May 31, 2012 | accessdate=March 24, 2013}}</ref> Sony created a website for the cause.<ref>{{cite press release | url=http://www.standup2cancer.org/press_release/view/be_amazing_stand_up_and_volunteer | title=Be Amazing, Stand Up And Volunteer: Celebrate "The Amazing Spider-Man" And The Hero In All of Us With A Nationwide Day of Volunteering Tuesday, June 26 | publisher=Sony Pictures Entertainment | date=June 5, 2012 | accessdate = March 24, 2013}}</ref> Columbia Pictures teamed up with New York City cultural institutions to create "Spider-Man week" by helping out in the community.<ref>{{cite press release | url= http://www.prnewswire.com/news-releases/the-amazing-spider-man-comes-home-for-a-celebration-with-spider-man-week-in-nyc-june-25---july-1-159186295.html | title = The Amazing Spider-Man Comes Home for A Celebration With Spider-Man Week in NYC June 25 – July 1 | publisher=Sony Pictures Entertainment | date=June 15, 2012 | accessdate =March 24, 2013}}</ref> ===Home media=== ''The Amazing Spider-Man'' was released by [[Sony Pictures Home Entertainment]] on Blu-ray, Blu-ray 3D, and [[Digital distribution|digital download]] on November 9, 2012 in North America.<ref name="Bluray1">{{cite web|url=http://marvel.com/news/story/19681/get_the_amazing_spider-man_on_blu-ray_dvd_today|title=Get The Amazing Spider-Man on Blu-ray & DVD Today|publisher=Marvel|date=November 9, 2012|accessdate=December 26, 2012}}</ref> These releases contain a ninety-minute behind-the-scenes documentary for the film along with [[UltraViolet (system)|UltraViolet download]]. Other special features include "Rite of Passage: The Amazing Spider-Man reborn" and "The Oscorp Archives - Production Art Gallery". The discs also contain audio commentary from Marc Webb, Avi Arad and Matt Tolmach.<ref>{{cite web | url=http://www.homemediamagazine.com/sony-pictures/amazing-spider-man-swings-disc-nov-9-28229 | title='Amazing Spider-Man' Swings to Disc Nov. 9 | work=[[Home Media Magazine]] | date=September 4, 2012 | accessdate=March 21, 2013 | author=Latchem, John}}</ref><ref name="blu-ray" /> The deleted scenes included relationship-building between Peter and Connors which Joey Esposito of [[IGN]] thought gives the Lizard a sense of sympathy that is lacking in the final film.<ref>{{cite web | url=http://www.ign.com/articles/2012/11/09/the-amazing-spider-man-blu-ray-review | title=THE SPIDER-MAN REBOOT GETS AN AMAZING BLU-RAY. | work=IGN | date=November 9, 2012 | accessdate=March 21, 2013 | author=Esposito, Joey}}</ref> The Blu-ray/DVD combo pack contains three disks and also contains a [[second screen]] app for the [[iPad]].<ref>{{cite web | url=http://collider.com/amazing-spider-man-blu-ray-marc-webb-interview/ | title=Marc Webb and the Visual Effects Team Talk THE AMAZING SPIDER-MAN on 3D Blu-ray and DVD | work=Collider | date=November 9, 2012 | accessdate=March 21, 2013}}</ref> Sony also included a limited edition gift set on November 9, 2012 containing four disks with the special editions along with figurines of Spider-Man and the Lizard from the film.<ref name="blu-ray">{{cite web | url=http://www.comingsoon.net/news/movienews.php?id=94370 | title=The Amazing Spider-Man Comes to DVD and Blu-ray on November 9 | publisher=ComingSoon.net | date=September 4, 2012 | accessdate=March 21, 2013}}</ref> While released, the film was reported as dominating the sales chart on its first release until the end of November 11, 2012 while its rental chart had ''The Amazing Spider-Man'' at number two behind ''[[Prometheus (2012 film)|Prometheus]]''.<ref>{{cite web | url=https://web.archive.org/liveweb/http://www.hollywoodreporter.com/news/amazing-spider-man-dominates-home-390635 | title='Amazing Spider-Man' Dominates Home Entertainment Charts | work=Hollywood Reporter | date=November 14, 2012 | accessdate=March 21, 2013 | author=Arnold, Thomas}}</ref> It then became number one in rental and dropped to number two in sales chart after its second week.<ref>{{cite news | url=http://articles.latimes.com/2012/nov/26/entertainment/la-et-ct-brave-dvd-20121126 | title='Brave' debuts atop DVD sales chart; 'Spider-Man' is No. 1 rental | work=Los Angeles Times | date=November 26, 2012 | accessdate=March 21, 2013 | author=Fritz, Ben}}</ref> [[FX (TV channel)|FX]] has acquired the TV commercial rights to the film to air in late 2014.<ref>{{cite web | url=http://www.deadline.com/2012/07/fx-acquires-amazingspider-man-savages-commercial-tv-premiere-rights/# | title=FX Acquires Commercial TV Premiere Rights To ‘Amazing Spider-Man’, ‘Savages’ | publisher=Deadline.com | date=July 9, 2012 | accessdate=March 21, 2013}}</ref> == Reception == === Box office === ''The Amazing Spider-Man'' earned $262 million in North America and $495.9 million in other countries, for a worldwide total of $757.9 million.<ref name="BoxOffice" /> It is the 75th highest-grossing film,<ref>{{cite web | url=http://www.boxofficemojo.com/alltime/world/ | title=All Time Box Office | publisher=Box Office Mojo | accessdate=July 15, 2017}}</ref> the [[2012 in film#Highest grossing films|seventh highest grossing film of 2012]],<ref>{{cite web | url = http://boxofficemojo.com/yearly/chart/?view2=worldwide&yr=2012&p=.htm | title = 2012 Worldwide gross|publisher=Box Office Mojo|accessdate=March 30, 2013}}</ref> the 19th highest-grossing superhero film,<ref>{{cite web | url = http://boxofficemojo.com/genres/chart/?id=superhero.htm | title = Superhero Movies at the Box Office | accessdate=July 15, 2017}}</ref> the fourth grossing [[Spider-Man in film|''Spider-Man'' film]], the sixth highest grossing film distributed by [[Columbia Pictures|Sony/Columbia]]<ref>{{cite web | url=http://boxofficemojo.com/franchises/chart/?id=spiderman.htm | title = Spider-Man Movies at the Box Office | accessdate=August 30, 2012}}</ref><ref>{{cite web | url = http://boxofficemojo.com/alltime/world/?sort=studio&order=ASC&pagenum=3&p=.htm | title=All Time Worldwide Box Office Grosses | accessdate=August 30, 2012}}</ref> and the highest grossing [[reboot (fiction)|reboot]] of all time worldwide.<ref name="BoxOffice" /> In North America, the film earned $7.5&nbsp;million during its midnight run at 3,150 locations, including $1.2&nbsp;million from 300 IMAX venues.<ref>{{cite news|last=McClintock|first= Pamela|title= Box Office Report: 'Amazing Spider-Man' Earns $7.5 Million in Monday Midnight Runs|url = http://www.hollywoodreporter.com/news/box-office-amazing-spider-man-344551 | accessdate= July 3, 2012 | newspaper = The Hollywood Reporter|date=July 3, 2012|archiveurl= https://www.webcitation.org/68t8HdWGg?url=http://www.hollywoodreporter.com/news/box-office-amazing-spider-man-344551 | archivedate = July 3, 2012}}</ref> On its opening day, a pre-holiday Tuesday, it set a Tuesday-gross record with $35&nbsp;million (previously held by ''[[Transformers (film)|Transformers]]'').<ref name="tuesdayrecord">{{cite news|last=Finke|first=Nikki|title='Amazing Spider-Man' Shatters Tuesday Opening Box Office Record With $35M |url=http://www.deadline.com/2012/07/spider-man-debuts-amazing-7-5m-midnights/|accessdate=July 4, 2012| publisher =Deadline |date=July 4, 2012}}</ref> The next day, the film dropped 33.4&nbsp;percent to $23.3&nbsp;million—the second highest non-opening Wednesday.<ref>{{cite web|last=Suber|first=Ray|title = Forecast: 'Amazing Spider-Man' on Track for $140 Million Six-Day Start|url= http://boxofficemojo.com/news/?id=3481&p=.htm |accessdate=July 6, 2012|publisher=Box Office Mojo|date=July 5, 2012}}</ref> Over the three-day weekend, it grossed $62.0&nbsp;million. This pushed the film's six-day gross to $137.0&nbsp;million, which was smaller than those of ''Transformers'' ($155.41&nbsp;million) and ''[[Spider-Man 2]]'' ($180.07&nbsp;million) among past Fourth of July releases.<ref>{{cite news|last=Garris|first= Daniel|title = Six-Day Start of $137.0 Million for 'The Amazing Spider-Man'|url= http://www.boxoffice.com/daily_analyses/2012-07-six-day-start-of-1370-million-for-the-amazing-spider-man |accessdate=July 10, 2012|newspaper= Box Office Magazine|date=July 9, 2012}}</ref> Although the film did not match its predecessors, Sony Pictures stated, "In the world of re-launched franchises, this is a spectacular success by any measure".<ref>{{cite web | url =http://www.deadline.com/2012/07/spider-man-debuts-amazing-7-5m-midnights/|title=#1 'Spider-Man' Blazes $341.2M July 4 Week; Hits 'Ted', 'Brave', 'Magic Mike' Still Hot; New 'Savages' Warm, 'Katy Perry' Cold | publisher =Deadline Hollywood|date=July 8, 2012|accessdate=July 10, 2012| last =Finke | first = Nikki}}; 10th update.</ref> For example, both ''Batman Begins ''($79.5&nbsp;million) and ''[[X-Men: First Class]] ''($69.9&nbsp;million) (both were non 3D-movies) opened significantly below ''The Amazing Spider-Man''.<ref>{{cite web|last=Suber|first=Ray|title=Weekend Report: 'Spider-Man' Swings High But Falls Short of Predecessors |url= http://boxofficemojo.com/news/?id=3483&p=.htm|accessdate= July 10, 2012| publisher= Box Office Mojo |date=July 8, 2012}}</ref> It remained at the number 1 spot for ten consecutive days, until the opening day of ''[[Ice Age: Continental Drift]]''.<ref>{{Citation | url = http://boxofficemojo.com/movies/?page=daily&id=spiderman4.htm | title = The Amazing Spider-Man | type = daily box office results | publisher = Box office mojo}}</ref> Outside North America, ''The Amazing Spider-Man'' grossed $51.1&nbsp;million on its five-day opening weekend (June 27 – July 1, 2012) from 13 markets, with strong openings in many Asian countries.<ref>{{cite web|title=Around-the-World Roundup: 'Ice Age,' 'Spider-Man' Open Early Overseas|url=http://boxofficemojo.com/news/?id=3477&p=.htm|publisher=Box Office Mojo|first=Ray|last=Subers|date=July 2, 2012|accessdate=July 3, 2012}}</ref> In India, it earned $6.0&nbsp;million, a record opening for a Hollywood film. Its final box office collection in India was $20 million making it the eightth highest grossing Hollywood film in India of all time.<ref name="Asia gross">{{cite news|title='The Amazing Spider-Man' Tallies $50.2 Million Internationally, Sets New Record In India|url=http://www.boxoffice.com/latest-news/2012-07-01-the-amazing-spider-man-outpacing-the-avengers-in-india|accessdate=July 1, 2012|work=[[Boxoffice (magazine)|Boxoffice]]|date=July 1, 2012}}</ref> Kercy Daruwala of Sony Pictures in India felt very confident that the presence of famed Indian actor Irrfan Khan would enhance attendance.<ref name="reboot" /><ref>{{cite news |url = http://www.hollywoodreporter.com/news/amazing-spiderman-release-india-us-323854 | title='Amazing Spider-Man' to Release in India Ahead of US Opening |work= The Hollywood Reporter | publisher= Nielsen | date= May 15, 2012 | accessdate= May 26, 2012 | last = Bhushan | first = Nyay| archiveurl= https://www.webcitation.org/67xKIvxDS?url=http://www.hollywoodreporter.com/news/amazing-spiderman-release-india-us-323854| archivedate= May 26, 2012}}</ref><ref>{{cite news |url= http://www.huffingtonpost.com/2012/05/14/spider-man-india-release-date_n_1514323.html |title= 'Spider-Man' In India: 'Amazing' Comic Book Film Won't Debut In US First|work = [[The Huffington Post]]|date=May 14, 2012|accessdate=May 26, 2012| last = Christopher | first = Rosen | archiveurl = https://www.webcitation.org/67xKnpuzA?url=http://www.huffingtonpost.com/2012/05/14/spider-man-india-release-date_n_1514323.html|archivedate=May 26, 2012}}</ref> Opening in an additional 61 markets, the film made $127.5&nbsp;million over its second weekend. The movie ranked number one in over 30 countries. In Indonesia, it broke the opening-weekend record with $4.5&nbsp;million while, in the UK, it opened to £11.1 million ($18.1&nbsp;million) which is about equal with ''Spider-Man 3'' (£11.8 million).<ref>{{cite web | url=http://boxofficemojo.com/news/?id=3485&p=.htm|title= Around-the-World Roundup: 'Spidey' Adds $127.5 Million Overseas|date= July 8, 2012|accessdate= July 11, 2012|last= Subers|first= Ray|publisher= Box Office Mojo}}</ref><ref>{{cite news|last= Segers|first= Frank|title= Foreign Box Office: 'Spider-Man' Third Best Opening of 2012; 'Ice Age 4' Melts to No. 2|url= http://www.hollywoodreporter.com/news/foreign-box-office-amazing-spider-man-ted-seth-macfarlane-ice-age-continental-drift-346371 |accessdate= July 9, 2012|newspaper = The Hollywood Reporter|date=July 8, 2012}}</ref> In its last market, China, ''The Amazing Spider-Man'' grossed $33.3 million over its seven-day debut, which is more than ''[[Spider-Man 3]]''’s lifetime box office in China.<ref>{{cite news|last= Segers|first= Frank|title= 'Dark Knight Rises' Re-Emerges No. 1 Overseas With Strong China Push|url= http://www.hollywoodreporter.com/news/dark-knight-rises-china-amazing-spider-man-expendables-367485 |accessdate=September 3, 2012|newspaper=Hollywood Reporter|date= September 2, 2012}}</ref> China is also the movie's highest-grossing territory with $48.8 million.<ref>{{cite web|title=Foreign Country totals|url= http://boxofficemojo.com/movies/?page=intl&view=bycountry&id=spiderman4.htm |publisher=Box Office Mojo|accessdate= August 21, 2012}}</ref> === Critical response === <!-- WHEN UPDATING THE REVIEW AGGREGATE SCORES, PLEASE MAKE SURE THAT YOU UPDATE EVERY FIELD IN THE CITATION PARAMETER, INCLUDING THE ACCESS DATE. --> <!-- Please do not add uncited summaries to the beginning of this section. A discussion can be found here: http://en.wikipedia.org/wiki/Talk:The_Amazing_Spider-Man_%282012_film%29#Opening_sentence_in_.27Critical_reception.27_section --> [[File:Roger Ebert cropped.jpg|thumb|right|''The Amazing Spider-Man'' was the last [[List of films based on Marvel Comics|Marvel Comics-based film]] that [[Roger Ebert]] ever reviewed before he died. He regarded it as "probably the second best" within the ''Spider-Man'' film franchise (after ''[[Spider-Man 2]]'').<ref>{{cite web | url=http://www.rottentomatoes.com/critic/roger-ebert/?cats=&genreid=&letter=&switches=&sortby=&limit=50&page=4 | title=Roger Ebert Movie Reviews | publisher=Rotten Tomatoes | accessdate=December 13, 2013}}</ref>]] ''The Amazing Spider-Man'' received generally favorable reviews by critics upon release with critics praising the performance of [[Andrew Garfield]]. On [[review aggregator]] [[Rotten Tomatoes]], the film has an approval rating of 73% based on 310 reviews, with an average rating of 6.7/10. The site's critical consensus reads, "A well-chosen cast and sure-handed direction allows ''The Amazing Spider-Man'' to thrill despite revisiting many of the same plot points from 2002's ''[[Spider-Man (2002 film)|Spider-Man]]''."<ref>{{cite web|url=http://www.rottentomatoes.com/m/the_amazing_spider_man/|title=The Amazing Spider-Man (2012) | publisher = [[Rotten Tomatoes]]| accessdate= October 2, 2016}}</ref> On [[Metacritic]], the film has an average score of 66 out of 100, based on 42 critics, indicating "generally favorable reviews".<ref>{{cite web | url=http://www.metacritic.com/movie/the-amazing-spider-man/critic-reviews | title= The Amazing Spider-Man reviews | publisher=[[Metacritic]] | accessdate=July 5, 2012}}</ref> According to Rotten Tomatoes' yearly lists (by using a weighted formula of the critics review in the site), it was placed number 32 on its list of the all-time best comic book films in 2012 and had fallen to 36th in 2013.<ref>{{cite web | url = http://www.rottentomatoes.com/guides/best_comix_countdown_2012/ | title=Best Comix Countdown | publisher = Rotten Tomatoes | accessdate=July 26, 2012}}</ref><ref>{{cite web | url=http://www.rottentomatoes.com/guides/comics_and_graphic_novels_vs_the_critics/ | title=Comics & Graphic Novels Vs. The Critics. | publisher=Rotten Tomatoes | accessdate=2013-05-15}}</ref> [[CinemaScore]]'s audience graded it an "A-" on an A+ to F scale.<ref>{{cite web | url=http://insidemovies.ew.com/2012/07/04/box-office-amazing-spider-man-record-breaking-tuesday/#disqus_thread | title=Box office update: 'The Amazing Spider-Man' earns a record-breaking $35 million on Tuesday | work=Entertainment Weekly | date=July 9, 2012 | accessdate=July 6, 2012 | last=Smith | first = Grady}}</ref> Jordan Mintzer of ''[[The Hollywood Reporter]]'' felt that the film was satisfying, explaining that Webb directed with emotional and comedic touches and provided a darker depiction and a stronger romance than the original.<ref name="thr-review">{{cite news | url = http://www.hollywoodreporter.com/review/amazing-spider-man-film-review-340662 | title=The Amazing Spider-Man: Film Review | work=The Hollywood Reporter | date= June 21, 2012 | accessdate=June 21, 2012 | last=Mintzer | first= Jordan | archiveurl= https://www.webcitation.org/68am2Tc3o?url=http://www.hollywoodreporter.com/review/amazing-spider-man-film-review-340662 | archivedate=June 21, 2012 | deadurl = no}}</ref> Boyd Van Hoeija of ''[[Variety (magazine)|Variety]]'' described the film as a "mostly slick, entertaining and emotionally involving recombination of fresh and familiar elements".<ref name="Variety">{{cite news|url=http://www.variety.com/review/VE1117947790?refcatid=31 |title=The Amazing Spider-Man: Film Reviews |work=Variety |date=June 21, 2012 |accessdate=June 21, 2012 |last=Van Hoeija |first=Boyd |archiveurl=https://www.webcitation.org/68b3daPdQ?url=http://www.variety.com/review/VE1117947790?refcatid=31 |archivedate=June 21, 2012 |deadurl=yes |df= }}</ref> A columnist of ''[[The Village Voice]]'', Chris Pakham felt that the film was faithful to the comics and that "Garfield's spindly physicality evokes the Marvel illustrations of the 1960s."<ref>{{cite web | url=http://www.villagevoice.com/2012-06-27/film/amazing-spider-man-andrew-Garfield/ | title=''The Amazing Spider-Man'': Amazing Fantasy | work=[[The Village Voice]] | accessdate=June 29, 2012 | last=Pacham | first= Chris}}</ref> Conversely, Lou Lemenick of the ''[[New York Post]]'' wrote that the film was dull and uninspiring and felt that it did not compare to ''[[Batman Begins]]'' and was "a pointless rehash in the mode of ''[[Superman Returns]]''."<ref>{{cite news | url=http://www.nypost.com/p/entertainment/movies/spidey_nrqDwmbYACOxnLIeq2oawK | title=Spidey Peters out | work=[[New York Post]] | last=Lemenick | first= Lou |date=June 26, 2012 | accessdate=June 28, 2012}}</ref> ''[[The New Yorker|New Yorker]]'' critic [[Anthony Lane]] described the film as "running out of nimbleness and fun, and the promise contained in its title seems ever more tendentious."<ref>{{cite web | url=http://www.newyorker.com/arts/critics/cinema/2012/07/09/120709crci_cinema_lane?currentPage=all | title=Tangled Webs | work=[[The New Yorker]] | date=July 2, 2012 | accessdate=July 6, 2012 | first = Anthony | last = Lane | authorlink = Anthony Lane }}</ref> [[Kenneth Turan]] of the ''[[Los Angeles Times]]'' called the film "memorable in pieces but not as a whole" and said that its best element is the relationship between Peter and Gwen, while the Lizard "is not quite an opponent for the ages."<ref>{{cite news | url= http://www.latimes.com/entertainment/movies/moviesnow/la-et-amazing-spiderman-20120702,0,6500728.story | title= Review: 'The Amazing Spider-Man's' Peter and Gwen are super | work= Los Angeles Times | date=July 2, 2012 | accessdate=July 2, 2012 | first = Kenneth | last=Turan | authorlink = Kenneth Turan}}</ref> [[Lisa Schwarzbaum]] of ''[[Entertainment Weekly]]'' gave the film an A- describing the film as "a friskier, sweeter-natured variation" when compared to Raimi's work. She explained that the most "amazing" element was not the "blockbuster wow!" but instead the "intimate awww."<ref>{{cite news | url=http://www.ew.com/ew/article/0,,20483133_20589462,00.html | title=The Amazing Spider-Man (2012 film): Movie Review | work=Entertainment Weekly | date=June 28, 2012 | accessdate=June 28, 2012 | last=Schwarzbaum | first = Lisa | authorlink = Lisa Schwarzbaum}}</ref> Claudia Puig of ''[[USA Today]]'' explained that "as a new chapter in the superpowered arachnid saga, it stands on its own quite nicely, focusing more on human emotions than on a panoply of special effects." She said "where Tobey Maguire in the original Spider-Man trilogy was earnest, Garfield's Spider-Man is whip-smart and likably cheeky, with an undercurrent of teenage angst." She also called the film "as much a [[Coming of age|coming-of-age]] story as a crime-fighting action saga."<ref name="Puig">{{cite news | url = https://www.usatoday.com/life/movies/reviews/story/2012-07-01/amazing-spider-man/55967192/1?csp=34life | title=New 'Spider-Man' amazing, charming, cheeky | work= [[USA Today]] | accessdate=July 2, 2012 | first=Claudia | last= Puig | date=July 1, 2012}}</ref> [[Christy Lemire]] of the [[Associated Press]] described Garfield's Spider-Man as an arrogant and misunderstood outsider, giving the film a "restless, reckless energy and a welcome sense of danger." She also concluded that Webb was a different sort of director, saying that while Webb's big set pieces lacked Raimi's imagination, they conveyed "emotional truth" and "a pervasive sense of humanity".<ref>{{cite news | url= http://www.boston.com/ae/movies/2012/06/26/review-garfield-restless-reckless-spider-man/qF5IWPgtbTRcyD9Yd5ulkN/singlepage.html | title=Review: Garfield a restless, reckless 'Spider-Man' | agency=[[Associated Press]] |work = [[The Boston Globe]] | date=June 27, 2012 | accessdate =June 27, 2012 | authorlink=Christy Lemire|last=Lemire |first= Christy}}</ref> However, [[Ty Burr]] of ''[[The Boston Globe]]'' felt that the film lacked the original's pop grace and the pulpy joy, saying the film was "dumbed down, tarted up" and "almost shockingly uninspired". Burr evaluated it as "the worst superhero film since ''[[Green Lantern (film)|Green Lantern]]''".<ref>{{cite news | url = http://www.boston.com/ae/movies/articles/2012/07/02/amazing_spider_man_review_andrew_garfield_in_an_uninspired_reboot/?page=full | title = Spider-Man's amazingly uninspired reboot | work=[[The Boston Globe]] | date=July 2, 2012 | accessdate=July 6, 2012 | last=Burr | first=Ty | authorlink=Ty Burr | quote = Dumbed down, tarted up, and almost shockingly uninspired, it's the worst superhero movie since 'Green Lantern.' }}</ref> Colin Covert of the ''[[Star Tribune]]'' also felt that ''The Amazing Spider-Man'' is weaker than its predecessor and described it as "''[[The Notebook (2004 film)|The Notebook]]'' in spandex".<ref>{{cite web | url = http://www.startribune.com/entertainment/movies/161108005.html | title='Spider-Man' has Petered out | work=[[Star Tribune]] | location = Minneapolis | date=July 2, 2012 | accessdate =July 6, 2012}}</ref> [[Roger Ebert]] of the ''[[Chicago Sun-Times]]'' felt that the reboot provided better reasons for why Peter Parker adopts his superhero role, even if the origin story didn't need to be told once again. He also remarked that it was "probably the second best" of the four [[Spider-Man in film|''Spider-Man'' films]] after ''[[Spider-Man 2]]'', explaining that Lizard was lackluster compared to that film's villain, [[Doctor Octopus]], and had the dramatic range of [[Godzilla]].<ref name="Ebert">{{cite news | url= http://www.rogerebert.com/apps/pbcs.dll/article?AID=/20120628/REVIEWS/120629969/ | title=The Amazing Spider-Man | work= [[Chicago Sun-Times]] | date=June 28, 2012 | accessdate=June 29, 2012 | last=Ebert | first = Roger | authorlink = Roger Ebert}}</ref> [[Joe Morgenstern]] of ''[[The Wall Street Journal]]'', pointed out that "the truly amazing thing is that most of what happens to Peter Parker in the first half of the film has already happened in previous chapters of the Spidey saga", that "what's old is old again."<ref>{{cite news | url= https://www.wsj.com/articles/SB10001424052702304211804577502881304550616 | work=[[The Wall Street Journal]] |title=Spidey Senseless: Arachnid Retread Weaves Tangled Web| date=July 2, 2012 | accessdate = July 3, 2012 | authorlink = Joe Morgenstern | last=Morgenstern | first= Joe}}</ref> However, Randy Myers from the ''[[San Jose Mercury News]]'' found it "the best Spidey yet", describing it as "strong, bold and well-acted." He felt that a viewer couldn't help but feel [[déjà vu]], but that the work shows greater "dimension".<ref>{{cite news | url=http://www.mercurynews.com/entertainment/ci_20974432/review-amazing-spider-man-its-best-spidey-film?source=rss | title=Review: 'The Amazing Spider-Man' — it's the best Spidey film yet | work=[[San Jose Mercury News]] | date=June 30, 2012 | accessdate =June 30, 2012 | last=Myer | first=Randy}}</ref> [[Dana Stevens (critic)|Dana Stevens]] at ''[[Slate (magazine)|Slate]]'' magazine believed that the film was an "absolutely unnecessary" retelling of the origin story, although it avoided "the common comic-book adaptation trap of gloomy self-seriousness".<ref name="slate">{{cite web | url=http://www.slate.com/articles/arts/movies/2012/07/the_amazing_spider_man_reviewed.html | title= The Amazing Spider-Man: perfectly pleasant, absolutely unnecessary | work=[[Slate (magazine)|Slate]] | date = July 3, 2012 | accessdate=July 6, 2012 | author=Dana Stevens | authorlink = Dana Stevens (critic) }}</ref> [[Peter Travers]] of ''[[Rolling Stone]]'' also opined that the "unnecessary" reboot pulled stellar performances from Garfield and Stone and touches the heart.<ref>{{cite web | url= https://www.rollingstone.com/movies/reviews/the-amazing-spider-man-20120628 | title= The Amazing Spider-Man: Review | work= [[Rolling Stone]] | date=June 28, 2012 | accessdate=June 28, 2012 | last=Travers | first = Peter | authorlink = Peter Travers }}</ref> Andrew Garfield received good notices for his performance. Bob Mondello of [[NPR]] said, "Here comes another Spider-dude: This Andrew Garfield guy. So he'd better be really something, right? Well, as it happens, he is."<ref name=autogenerated1>{{cite web | url=http://www.npr.org/2012/07/03/155979361/a-lanky-teenager-on-the-path-to-super-power | title=A Lanky Teenager On The Path To (Super) Power | work=NPR | accessdate=March 21, 2013}}</ref> Tom Charity of [[CNN]] found Garfield's "combination of fresh-faced innocence, nervous agitation and wry humor ... immediately appealing."<ref name="CNN">{{cite news | url=http://www.cnn.com/2012/07/03/showbiz/movies/amazing-spider-man-review-charity/ | title='The Amazing Spider-Man': Not new, but improved | work=[[CNN]] | date=July 3, 2012 | accessdate=March 21, 2013 | author=Charity, Tom}}</ref> Stephanie Zacharek of [[Movieline]] said she "had no specific desire to see the series resuscitated. But watching Garfield and Stone made me think doing so wasn't such a bad idea".<ref name="Movieline">{{cite web |url=http://movieline.com/2012/07/02/review-why-cant-all-comic-book-movies-be-as-sexy-as-the-amazing-spider-man/ |title=REVIEW: Why Can't All Comic-Book Movies Be as Sexy as The Amazing Spider-Man? |publisher=[[Movieline]] |last=Zacherek |first=Stephanie |date=July 2, 2012 |accessdate=March 21, 2013 }}</ref> Mary F. Pols of ''[[Time (magazine)|Time]]'' said that even though the story was familiar Garfield and Webb made it feel "convincingly fresh and exciting."<ref>{{cite news | url=http://entertainment.time.com/2012/07/02/3504950/ | title=The Amazing Spider-Man: An Unnecessary Yet Exhilarating Reboot | work=Time | accessdate=March 21, 2013 | author=Pols, Mary | date=July 2, 2012}}</ref> ===Accolades=== {| class="wikitable" width="99%" ! Award !! Category !! Recipients and nominees !! Result |- | rowspan="2" | [[Annie Awards]]<ref>{{cite news|last1=Carolyn|first1=Giardina|last2=Jordan|first2= Zakarin | title = Disney Leads Annie Award Best Picture Nominations|url = http://www.hollywoodreporter.com/news/annie-award-nominations-2012-disney-396703 |work=The Hollywood Reporter|publisher= Prometheus Global Media | accessdate = December 8, 2012|date=December 3, 2012}}</ref> | Best Animated Effects in a Live Action Production | Stephen Marshall, Joseph Pepper, Dustin Wicke | {{nominated}} |- | Best Character Animation in a Live Action Production | Mike Beaulieu, Roger Vizard, Atushi Sato, Jackie Koehler, Derek Esparza, Richard Smith, Max Tyrie | {{nominated}} |- | [[Golden Trailer Awards]]<ref>{{cite web|title=The 13th Annual Golden Trailer Awards |url=http://www.goldentrailer.com/awards.gta13.php |publisher=Golden trailer |accessdate=December 8, 2012 |deadurl=yes |archiveurl=https://www.webcitation.org/6CjbkD9Hg?url=http://www.goldentrailer.com/awards.gta13.php |archivedate=December 7, 2012 |df=mdy-all }}</ref> | Best Motion/Title Graphics | "Domestic Trailer 2" | {{nom}} |- | rowspan="4" | [[2012 Teen Choice Awards|Teen Choice Awards]]<ref name="AccoTeenChoice2">{{cite news|first = Philiana |last=Ng | url= http://www.hollywoodreporter.com/news/teen-choice-awards-breaking-dawn-snow-white-huntsman-337825 |title=Teen Choice Awards 2012: 'Breaking Dawn,' 'Snow White' Lead Second Wave of Nominees | publisher =Prometheus Global Media | work=The Hollywood Reporter |date=June 14, 2012|accessdate=June 14, 2012 | archiveurl =https://www.webcitation.org/68QK0t9r6?url=http://www.hollywoodreporter.com/news/teen-choice-awards-breaking-dawn-snow-white-huntsman-337825 |archivedate=June 14, 2012 |deadurl=no}}</ref> | Choice Summer Movie: Action ! | {{nom}} |- | [[Teen Choice Award for Choice Movie Villain|Choice Movie: Villain]] | [[Rhys Ifans]] | {{nom}} |- | Choice Summer Movie Star: Male | [[Andrew Garfield]] | {{nom}} |- | Choice Summer Movie Star: Female | [[Emma Stone]] | {{nom}} |- | rowspan="7" | [[39th People's Choice Awards|People's Choice Awards]]<ref name="PeoplesChoice">{{cite web | last = Khatchatourian |first=Maane |date=November 15, 2012 |title=The People's Choice Awards nominees are... | url = http://popwatch.ew.com/2012/11/15/peoples-choice-awards-nominees-2013/ |work=Entertainment Weekly | publisher = Time | accessdate= November 19, 2012 | archiveurl= https://www.webcitation.org/6CJdnqVAh?url=http://popwatch.ew.com/2012/11/15/peoples-choice-awards-nominees-2013/ | archivedate = November 20, 2012 |deadurl=no}}</ref> | Favorite Movie ! | {{nom}} |- | Favorite Action Movie ! | {{nom}} |- | Favorite Movie Franchise ! | {{nom}} |- | Favorite Movie Actress | Emma Stone | {{nom}} |- | Favorite Movie Superhero | Andrew Garfield as Spider-Man | {{nom}} |- | Favorite On-Screen Chemistry | Andrew Garfield and Emma Stone | {{nom}} |- | Favorite Face of Heroism | Emma Stone | {{nom}} |- |[[Saturn Award]]s<ref>{{cite web|last= |first= |date= |title=39th Annual Saturn Awards |url=http://www.saturnawards.org/39th_Annual_Saturn_Awards.pdf |publisher=[[Academy of Science Fiction, Fantasy & Horror Films]] |accessdate=February 20, 2013 |archiveurl=https://www.webcitation.org/6Ea1IEhIi?url=http://www.saturnawards.org/39th_Annual_Saturn_Awards.pdf |archivedate=February 20, 2013 |deadurl=yes |df=mdy-all }}</ref> |[[Saturn Award for Best Fantasy Film|Best Fantasy Film]] ! |{{nominated}} |- |[[19th Screen Actors Guild Awards|Screen Actors Guild Awards]]<ref>{{cite news|title=SAG Awards 2013: The complete list of nominees|url= http://www.latimes.com/entertainment/envelope/moviesnow/la-et-mn-sag-awards-nominations-winners-complete-list,0,6175890.story |work=[[Los Angeles Times]]|publisher=[[Tribune Company]] | accessdate =December 14, 2012|date=December 11, 2012}}</ref> |[[Screen Actors Guild Award for Outstanding Performance by a Stunt Ensemble in a Motion Picture|Outstanding Performance by a Stunt Ensemble in a Motion Picture]] ! |{{Nominated}} |- |[[11th Visual Effects Society Awards|Visual Effects Society Awards]]<ref>{{cite web|url=https://www.visualeffectssociety.com/ayear/11th-annual-ves-awards|title=11th Annual VES Awards|work=visual effects society|accessdate=January 1, 2018}}</ref> |Outstanding Virtual Cinematography in a Live Action Feature Motion Picture |Rob Engle, David Schaub, Cosku Turhan, Max Tyrie |{{nom}} |} ===Themes and analysis=== {{quote box|align=right|width=20em|quote="I have tried to capture how Peter copes with the feelings of being an underdog, his confusions and his self-doubt. This, I hope, has brought, a certain empathy and sensitivity to his character that explains how it helps him become the hero that he eventually turns out to be."|source=—Andrew Garfield<ref name="orphan">{{cite news | url=http://articles.timesofindia.indiatimes.com/2012-01-29/special-report/30675581_1_peter-parker-character-superhero | title=Being Spiderman is a terrifying thing | work=[[The Times of India]] | date=January 29, 2012 | accessdate=March 29, 2012 | author=Sethi, Atul}}</ref>}} Webb described the film as "a story about a kid who grows up looking for his father and finds himself."<ref name="G42" /> Both Webb and star Garfield described Parker as an outsider by choice, someone hard to get close to.<ref name="G42" /><ref>{{cite web | url=http://www.totalfilm.com/news/andrew-garfield-talks-the-amazing-spider-man-s-peter-parker | title=Andrew Garfield talks ''The Amazing Spider-Man''s Peter Parker | work=Total Film | date=April 12, 2012 | accessdate=April 24, 2012|archiveurl=https://www.webcitation.org/67VqKuKdi?url=http://www.totalfilm.com/news/andrew-garfield-talks-the-amazing-spider-man-s-peter-parker|archivedate=May 8, 2012 | deadurl=no | quote=Peter is an outsider.Because that's what he has to do to protect himself. He was dropped once; he doesn't want to be dropped again. It's difficult to get close to him.}}</ref> As in the early comic books, the character "is a science whiz. If you look back to the early Stan Lee and Steve Ditko comics, he's a nerd with big glasses," said Webb. He explained "the idea of what a nerd is has changed in 40 or 50 years. Nerds are running the world. Andrew Garfield made a movie [called ''[[The Social Network]]''] about it. ... What was important in those early comics was this notion that Peter Parker is an outsider and how we define that in a contemporary context."<ref name="herocomplex" /> Garfield compared his Spider-Man façade as a metaphor for internet anonymity, saying, "You feel the power of it, the power of not being seen, the power of the mask. Peter becomes witty when he's got that protective layer. It's like he's on a message board. He's got the anonymity of the Internet within that suit, and he can say whatever the @#!*% he likes, and he can get away with anything."<ref name="troll">{{cite web | url=http://m.sfx.co.uk/2012/04/02/the-amazing-spider-man-the-look-of-the-lizard/ | title=The Amazing Spider-Man: The Look Of The Lizard | work=[[SFX (magazine)|SFX]] | date=April 2, 2012 | accessdate=April 24, 2012| archiveurl= https://www.webcitation.org/67Vr6wohN?url=http://m.sfx.co.uk/2012/04/02/the-amazing-spider-man-the-look-of-the-lizard/|archivedate=May 8, 2012| deadurl=no}}</ref> Garfield tried to explore Parker as an orphan, whom he feels "are the strongest human beings on the planet."<ref name="orphan" /> He said Parker is "a human hero [who] goes through all of the same struggles that we all have gone through, especially the skinny ones [who] want more power than they feel they have." He believes Parker represents "a very inspiring, aspirational character that symbolizes goodness—and how difficult it is to be good—but how worth it it is."<ref name="NPR" /> Rhys Ifans compared this film to [[William Shakespeare]]'s ''[[Hamlet]]'' on the grounds that Spider-Man can be redone over and over in different ways. He felt that they are similar in that they both represent meaningful archetypal young men grappling with the loss of their father.<ref>{{cite news | url=http://herocomplex.latimes.com/2012/06/28/spider-man-co-star-like-hamlet-hero-begs-us-to-revisit/ | title='Spider-Man' costar: Like 'Hamlet,' hero 'begs us to revisit' | work=Los Angeles Times | date=June 28, 2012 | accessdate=July 3, 2012 | author=Zeitchik, Steven}}</ref> Critics like Claudia Puig of ''[[USA Today]]'' felt that Garfield's character as the superhero "embodies the nerdy Parker, the anguished fatherless teen and the cocky super-hero in equal doses".<ref name="Puig" /> Boyd Hoij of ''[[Variety (magazine)|Variety]]'' noted that Garfield's character as Spider-Man makes an interesting hero in the film because of how it establishes early on that Peter's growing pains along with his search for an identity are common to any teenager and that "his struggles involve real people—and real lives."<ref name="Variety" /> Stone described her character as "a daddy's girl" who is very responsible and protective of her family and loves science.<ref name="other woman">{{cite news | title=Meet Spidey's Other Woman | date=January 3, 2012 | accessdate=May 10, 2012 |work=[[The Vancouver Sun]]}}</ref><ref>{{cite web|title='Spider-Man' Star Emma Stone Was 'Floored' By 'Amazing' Story|url=http://splashpage.mtv.com/2011/12/14/spider-man-emma-stone-amazing-story/|accessdate=December 16, 2011|date=December 14, 2011| last=Wigler| first=Josh|publisher=MTV|archiveurl=https://www.webcitation.org/67YgaSZST?url=http://splashpage.mtv.com/2011/12/14/spider-man-emma-stone-amazing-story/|archivedate=May 10, 2012}}</ref> She said of her character, "she offers Parker a world of stability, of a family unit not marred with parental loss and, beyond physical allure, the two forge an intellectual connection over their shared love of science."<ref name="other woman" /> Her character, she explained, "is stuck between [her father] the Captain and Peter Parker and Spider-Man, who have different ways about going about finding justice in their lives" which she felt was a fun thing to explore.<ref name="NBC">{{cite web | url= http://www.nbcchicago.com/blogs/popcornbiz/Amazing-Spider-Emma-Stone-Marc-Webb-144255585.html | title="Spider-Man" Director and Star Talk Up "Amazing" New Film | publisher=[[WMAQ-TV|NBC Chicago]] | date=April 2, 2012 | accessdate=April 24, 2012 | last=Huver | first=Scott |archiveurl= https://www.webcitation.org/67YgvFqDb?url=http://www.nbcchicago.com/blogs/popcornbiz/Amazing-Spider-Emma-Stone-Marc-Webb-144255585.html | archivedate=May 10, 2012 | deadurl=no}}</ref> [[Dana Stevens (critic)|Dana Stevens]] of ''[[Slate (magazine)|Slate]]'' described her character "as the stuff of a comic nerd's dreams: a sweet, smart, wisecracking dame in demure sweaters, miniskirts, thigh-high stockings and boots."<ref name="slate" /> Webb felt that the Lizard was the best villain because, "He's the literal embodiment of the theme of the movie, which is we all have a missing piece. He has no arm. Peter has no parents, and he fills that void with Spider-Man."<ref>{{cite web | url=http://www.moviehole.net/201150657-webb-explains-why-his-spider-man-isnt-a-remake | title=Webb explains why his Spider-Man isn't a remake | publisher=Moviehole.com | date=December 17, 2011 | accessdate=December 19, 2011}}</ref> Producer Avi Arad felt likewise, explaining, "[Y]ou look at Peter, he misses the parents, [and] Connors has one arm. ...[E]motionally, [it] is a very similar problem. It is a cautionary tale."<ref name="omelete">Video interview at {{cite web|url=http://collider.com/avi-arad-matt-tolmach-the-amazing-spider-man-interview/170114/ |title=Producers Avi Arad and Matt Tolmach Talk 'The Amazing Spider-Man', Rebooting the Franchise, Practical Effects and More |publisher=Collider.com |date=May 30, 2012 |accessdate=June 7, 2012 |deadurl=bot: unknown |archiveurl=https://www.webcitation.org/68FHVP13B?url=http://collider.com/avi-arad-matt-tolmach-the-amazing-spider-man-interview/170114/ |archivedate=June 7, 2012 |df=mdy-all }} Accompanying text only June 7, 2012. English-language video originally at {{cite web|url=http://omelete.uol.com.br/videos/o-espetacular-homem-aranha-kingcon-rio-parte-1/ |title=O Espetacular Homem-Aranha KingCon Rio - parte 1 |language=Portuguese |publisher=[[Universo Online]] |date=May 29, 2012 |accessdate=May 31, 2012 }}</ref> Webb said that the Lizard "is not the worst villain on the planet. He's not a mustache-twirling guy who wants to terrorize people. He believes he's doing the right thing."<ref name="featurette">{{cite video | title=The Amazing Spider-Man: ''The Lizard featurette'' | publisher=Columbia Pictures | date=May 11, 2012 | people=Ifans, Rhys; Webb, Marc |page={{YouTube|G3a0XppfqCU|Watch video}} }}</ref><ref name="featurette2">{{cite web | url=http://splashpage.mtv.com/2012/05/14/amazing-spider-man-lizard-featurette/ | title='Amazing Spider-Man' Featurette Highlights The Lizard's Southpaw Stance | publisher=MTV | date=May 14, 2012 | accessdate=June 6, 2012 | last=Wigler |first=Josh}}</ref> Actor Rhys Ifans described his character as a flawed character comparable to [[Strange Case of Dr Jekyll and Mr Hyde|Dr. Jekyll and Mr. Hyde]].<ref name="Mr. Hyde">{{cite web | url= http://www.superherohype.com/features/articles/167999-sdcc-exclusive-interview-with-the-new-lizard-rhys-ifans | title=SDCC: Exclusive interview with the new Lizard, Rhys Ifans! |publisher=CraveOnline | accessdate=November 30, 2011}}</ref> "Curt Connors is by no means an evil villain," Ifans stated. "He's not like the [[List of Batman Family adversaries|Batman villains]], like the [[Joker (comics)|Joker]], who are the embodiment of evil. Curtis Connors is a great man who makes a bad decision. ... [T]hat's the whole magic of the Spider-Man idea. These people are the embodiment of our flaws and our desires that lead to tragedy."<ref name="LA Rhys Ifans">{{cite news | url=http://herocomplex.latimes.com/2011/08/12/spider-man-star-were-reclaiming-the-poetry-of-the-hero/ | title='Spider-Man' star: 'We're reclaiming the poetry of the hero'| work=[[Los Angeles Times]] | date= August 12, 2011 | accessdate=November 22, 2011}}</ref> Ifans described Connors as a force for good throughout his life: "He's a geneticist who wants to help people, like him, who are limbless. In his eagerness to advance that science, he makes a mistake and that's an occurrence we've seen throughout time, sometimes to our benefit, sometimes to our detriment." "...He is a broken man who wants to fix himself."<ref>{{cite web | url=http://www.reelz.com/movie-news/13230/rhys-ifans-on-playing-a-sympathetic-villain-in-the-amazing-spider-man/ | title=Rhys Ifans on Playing a Sympathetic Villain in ''The Amazing Spider-Man'' | publisher=[[ReelzChannel]] | date=February 21, 2012 | accessdate=March 30, 2012}}</ref> Ifans added, "I'm not portraying a villain in any sense. Connors does feel cheated by God, and he's looking for answers in science. God seems to intervene."<ref name="featurette" /><ref name="featurette2" /> Webb said that Oscorp Tower is pivotal as a part of a new mythology of the film. He liked that Parker was connected to the building in some way and to think of it as "a [[Tower of Babel]] in the middle of [[Manhattan]] that has something dark and seedy going on in there."<ref name="Babel">{{cite web | url=http://www.movies.com/movie-news/marc-webb-amazing-spider-man-interview/8552?wssac=164&wssaffid=news&wss=mdcmkttwitter | title='Amazing Spider-Man' Director Tells Us Why it Isn't Too Soon to Reboot the Webcrawler | publisher=[[Movies.com]] | date=June 28, 2012 | accessdate=June 29, 2012 | author=O'Connel, Sean}}</ref> The critic [[Roger Ebert]] described the place as a "typical comic-book [[mega-corporation]] with a madman at the top."<ref name="Ebert" /> ==Legacy== The comic-book website [[Newsarama]] placed ''The Amazing Spider-Man'' on its top 10 list of comic-book films.<ref>{{cite web | url=http://www.newsarama.com/15376-10-best-comic-book-based-movies-of-all-time.html | title=10 Best Comic Book-Based Movies of All Time. | publisher=[[Newsarama]] | date=26 June 2011 | accessdate=May 15, 2013}}</ref> Mark Hughes of ''[[Forbes]]'' ranked the film as the seventh greatest comic book superhero film being the highest ''Spider-Man'' film in the list while Jacob Hall of ScreenCrush ranked the film as 13th greatest modern Marvel film being the lowest ''Spider-Man'' film in the list.<ref>{{cite news | url=https://www.forbes.com/sites/markhughes/2012/08/22/the-new-top-20-best-comic-book-superhero-films-of-all-time-revised-edition/2/ | title=The New Top 20 Best Comic Book Superhero Films Of All Time - Revised Edition | work=[[Forbes]] | date=October 22, 2012 | accessdate=2013-05-15 | author=Huges, Mark}}</ref><ref>{{cite web | url=http://screencrush.com/ranking-the-marvel-movies-15/ | title=RANKING ALL THE MODERN MARVEL MOVIES #15 – #6 | work=ScreenCrush | publisher=[[Townsquare Media]] | accessdate=2013-05-15 | author=Hall, Jacob}}</ref> A scientist from [[Wake Forest Baptist Medical Center]] referenced the film to news organizations in explaining how scientists from the medical center are working on a long-term project involving [[spider silk]]s and potential human [[Regeneration (biology)|regeneration]] along with deciphering fact and fiction from the film.<ref>{{cite news | url=http://www.hollywoodreporter.com/heat-vision/amazing-spider-man-lizard-science-355521 | title='Amazing Spider-Man's' Lizard: Science Fiction or Science Fact? | work=Hollywood Reporter | date=August 1, 2012 | accessdate=March 23, 2013 | author=Miracle, Maria | archiveurl=https://web.archive.org/web/20120904125307/http://www.hollywoodreporter.com/heat-vision/amazing-spider-man-lizard-science-355521 | archivedate=September 4, 2012}}</ref><ref>{{cite web | url=http://www.myfoxtampabay.com/story/19094664/2012/07/23/unraveling-the-secrets-strength-of-spider-silk | title=Unraveling the secrets of spider silk | publisher=WTVT | date=July 3, 2012 | accessdate=March 23, 2013 | author=Giovinco, Joette}}</ref> ===Other media=== {{Main article |The Amazing Spider-Man (2012 video game)|The Amazing Spider-Man (soundtrack)}} A [[The Amazing Spider-Man (2012 video game)|video game of the same name]] developed by [[Beenox]] was announced at the 2011 [[New York Comic Con]]. They were the development team behind the previous two ''Spider-Man'' games, ''[[Spider-Man: Shattered Dimensions]]'' and ''[[Spider-Man: Edge of Time]]''. The game was released on June 26, 2012, in [[Xbox 360]], [[PlayStation 3]], personal computer, [[Nintendo Wii]], [[Nintendo DS]] and [[Nintendo 3DS]].<ref name="shack" /><ref name="vg">{{cite web|url= http://multiplayerblog.mtv.com/2012/02/24/the-rhino-crashes-into-activisions-upcoming-the-amazing-spider-man/ |title=The Rhino Crashes Into Activision's Upcoming 'The Amazing Spider-Man'|accessdate=February 25, 2012|publisher=MTV|last=Webb|first = Charles | date= February 24, 2012}}</ref><ref>{{cite web | title= 'The Amazing Spider-Man' New Mechanics Detailed |url=http://gamerant.com/the-amazing-spiderman-game-web-rush-mechanic-dyce-129324/ | publisher= Game Rant | accessdate=February 7, 2012 | author=Dyce, Andrew}}</ref><ref name="video game">{{cite news | url = http://www.comicbookresources.com/?page=article&id=35060 | title=NYCC: Marvel Interactive | publisher= Comic Book Resources | date=October 21, 2011 | accessdate=November 29, 2011}}</ref> Dee Brown of Beenox noted, "The fact that our game is based on the movie, and the movie is re-approaching the universe in a completely different way—a more grounded, more realistic approach—gives us an incredible setting to play with".<ref name="epilogue">{{cite news | url= http://abcnews.go.com/Technology/wireStory/spidey-foes-rattle-amazing-spider-man-game-16214113#.T57w76tST8k | title= Spidey Foes to Rattle 'Amazing Spider-Man' Game | publisher= [[ABC News]] | date=April 25, 2012 | accessdate= April 30, 2012 | last= Lang | first= Derrik | location= San Francisco}}</ref> The game takes place after the events of the film.<ref name="shack">{{cite web | url = http://www.shacknews.com/article/70631/amazing-spider-man-video-game-coming-2012-is-open-world | title= Amazing Spider-Man video game coming 2012, is open world | publisher= [[Shacknews]] | date= October 15, 2011 | accessdate = November 29, 2011 |first= Andrew| last= Yoon}}</ref> Sony and [[Gameloft]] teamed up again to create an official mobile game for the film.<ref>{{cite web | url= http://www.prnewswire.com/news-releases/the-amazing-spider-man-official-mobile-game-to-release-alongside-upcoming-film-156993815.html| title=The Amazing Spider-Man Official Mobile Game to Release Alongside Upcoming Film | publisher=Gameloft | date=June 4, 2012 | accessdate= March 24, 2013}}</ref> [[Sky Betting and Gaming]]'s [[online casino]] website Sky Vegas created a related [[casino game]].<ref>{{cite press release | url = http://www.prnewswire.com/news-releases/win-cash-prizes-with-your-friendly-neighbourhood-spiderman-at-sky-vegas-159693375.html | title= Win Cash Prizes with your Friendly Neighbourhood Spiderman at Sky Vegas | publisher=Sky Vegas | date=June 20, 2012 | accessdate =March 24, 2013}}</ref> The comic was released in June, named ''Amazing Spider-Man: The Movie'' #1–2, written by Tom Cohen and illustrated by Neil Edwards.<ref>{{Cite comic | writer=Tom Cohen | artist=Neil Edwards | title=The Amazing Spider-Man: The Movie| issue=#1–2 |date = June 2012| publisher=[[Marvel Comics]]}}</ref> A trade paperback was published collecting the two-parter a week before the film's release, entitled ''Amazing Spider-Man: The Movie Prelude'', which also included ''[[The Amazing Spider-Man]]'' issues #75–77.<ref>{{cite book | url = http://marvel.com/images/gallery/onsale/2012-06-20/images_from_week_of_june_20th_2012/image/922187 | title= The Amazing Spider-Man: The Movie Prelude | publisher=[[Marvel Comics]] | date=June 20, 2012 | accessdate=July 1, 2012 |isbn= 978-0-7851-6499-9}}</ref> The soundtrack album [[The Amazing Spider-Man (soundtrack)|of the film]] was released the same day as the film, under the [[Sony Classical]] banner.<ref>{{cite web | url= http://www.fantasy.fr/articles/view/20148/les-breves-geeks-du-blog-du-14-mai-2012 | title=Les brèves Geeks du blog du 14 mai 2012 |language=French | publisher = Fantasy | location = French | date= May 15, 2012 | accessdate= May 15, 2012 | last = Beiramar | first = Emmanuel}}</ref> ===Sequels and reboot=== {{see also|Spider-Man in film#Marc Webb series}} ''The Amazing Spider-Man'' was originally reported as being the first of at least three planned sequels to the original trilogy.<ref>{{cite web | url= http://www.superherohype.com/features/articles/171409-exclusive-talking-with-the-producers-of-the-amazing-spider-man | title= Exclusive: Talking with the Producers of The Amazing Spider-Man | publisher = Crave Online | date= July 2, 2012 | accessdate = July 4, 2012 | last=Douglas | first= Edward}}</ref> The second sequel, ''[[The Amazing Spider-Man 2]]'' was released on May 2, 2014.<ref>{{cite web | url=http://www.mtv.com/news/articles/1683781/amazing-spiderman-sequel.jhtml | title= 'Amazing Spider-Man' Sequel 'Holy Grail' For Writing Duo | publisher=MTV | date=April 24, 2012 | accessdate = April 26, 2012 | last = Warmer | first= Kara}}</ref> On June 17, 2013 Sony announced two more sequels to follow ''The Amazing Spider-Man 2'', which were scheduled to release on June 10, 2016 and May 4, 2018, respectively.<ref>{{cite web | url=http://collider.com/amazing-spider-man-3-amazing-spider-man-4-release-date/ | title=Sony Announces THE AMAZING SPIDER-MAN 3 and 4 for 2016 and 2018 | publisher=Collider | date=August 5, 2013 | accessdate=June 18, 2013 | author=Chitwood, Adam}}</ref> However, in July 2014, the third film was delayed to an unspecified date in 2018.<ref>https://variety.com/2014/film/news/spider-man-spinoff-sinister-six-dated-for-nov-11-2016-amazing-spider-man-3-back-to-2018-1201267269/</ref> In November 2013, Sony Pictures Entertainment chief [[Michael Lynton]] told analysts, "We do very much have the ambition about creating a bigger universe around Spider-Man. There are a number of scripts in the works".<ref>{{cite web|url=http://www.deadline.com/2013/11/sony-pictures-plans-spider-man-sequels-and-spinoffs/|title=Update: Sony Pictures Plans More Spider-Man Sequels And Spinoffs – But Still No Marvel Reunion | publisher =[[Deadline.com]] | last=Lieberman|first=David|date=November 21, 2013|accessdate=November 21, 2013}}</ref> A [[Venom (comics)|Venom]] spinoff had been in early stages of planning at the studio since 2008.<ref>{{cite news | url=http://latimesblogs.latimes.com/movies/2012/03/chronicle-josh-trank-spider-man-venom-topher-grace-marvel.html | title='Chronicle's' Josh Trank looks to spit some Venom | publisher=''Los Angeles Times'' | date=March 2012 | accessdate=December 10, 2013 | author=Zeitchik, Steven}}</ref> In December 2013, Sony announced plans for spinoffs featuring the supervillains [[Sinister Six]] and [[Venom (comics)|Venom]].<ref name="spinoff">{{cite web |url=http://www.deadline.com/2013/12/spider-man-spinoffs-sony-marc-webb-alex-kurtzman-roberto-orci-jeff-pinkner-ed-solomon-drew-goddard/| title=Sony Sets Spider-Man Spinoffs 'Venom,' 'Sinister Six' With New "Franchise Brain Trust" | publisher=Deadline.com | date=December 13, 2013 | accessdate=December 13, 2013 | author=Pattern, Dominic}}</ref> In February 2015, Sony Pictures and [[Marvel Studios]] announced that Spider-Man would appear in the [[Marvel Cinematic Universe]] (MCU),<ref name="SpideyMCU">{{cite web|url=http://marvel.com/news/movies/24062/sony_pictures_entertainment_brings_marvel_studios_into_the_amazing_world_of_spider-man|title=Sony Pictures Entertainment Brings Marvel Studios Into The Amazing World Of Spider-Man|publisher=[[Marvel Comics|Marvel.com]]|date=February 9, 2015|accessdate=February 10, 2015|archiveurl=https://www.webcitation.org/6WEIuzniG?url=http://marvel.com/news/movies/24062/sony_pictures_entertainment_brings_marvel_studios_into_the_amazing_world_of_spider-man|archivedate=February 10, 2015|deadurl=no}}</ref> with the character first appearing in 2016's ''[[Captain America: Civil War]]''. Sony released ''[[Spider-Man: Homecoming]]'', which was produced by Feige and Pascal, on July 7, 2017,<ref>{{cite web |last=Ford |first=Rebecca |date=January 20, 2016 |url=http://www.hollywoodreporter.com/heat-vision/jumanji-release-date-pushed-spider-857644 |title='Jumanji' Release Date Pushed, 'Spider-Man' Shifts Up |work=[[The Hollywood Reporter]] |accessdate=January 20, 2016 |archiveurl=https://www.webcitation.org/6ega8ptzY?url=http://www.hollywoodreporter.com/heat-vision/jumanji-release-date-pushed-spider-857644 |archivedate=January 20, 2016 |deadurl=no}}</ref> and will continue to finance, distribute, own and have final creative control of the ''Spider-Man'' films. Marvel Studios will also explore opportunities to integrate other characters of the Marvel Cinematic Universe into future ''Spider-Man'' films.<ref>{{cite web | url=http://marvel.com/news/movies/24062/sony_pictures_entertainment_brings_marvel_studios_into_the_amazing_world_of_spider-man | title=Sony Pictures Entertainment Brings Marvel Studios Into The Amazing World Of Spider-Man | publisher=Marvel | date=February 9, 2015 | accessdate=February 10, 2015}}</ref> ==Notes== {{refbegin}} # {{note|1}}The official cost of ''The Amazing Spider-Man'' is unknown; however, various estimates put its cost at $200 million,<ref>{{cite news |last=Dodes |first=Rachel |date=June 29, 2012 |title=Spinning a Tangled Web—Again |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/SB10001424052702304870304577490502511415234 |accessdate=July 12, 2012}}</ref> $215 million,<ref>{{cite news |last1=Grover |first1=Ronald|last2=Richwine |first2=Lisa |date=May 29, 2012 |title=Sony's big summer bet starts strong with "MIB 3" debut |work=[[Reuters]] |url=http://uk.reuters.com/article/2012/05/29/uk-sony-movies-idUKBRE84S14620120529 |accessdate=July 27, 2012}}</ref> $220 million,<ref>{{cite news | first=Marc |last=Graser |title=Spider-Man campaign aims to snare femmes |date=June 27, 2012 |work=[[Variety (magazine)|Variety]] | url=http://www.variety.com/article/VR1118056007 |accessdate=July 27, 2012}}</ref> and $230 million.<ref name="BoxOffice"/><ref name="Horn (2012-6-20)">{{cite news |last=Horn |first=John |date=June 20, 2012 |title=Sony's new 'Spider-Man' poised for amazing opening |work=[[Los Angeles Times]] |url=http://www.latimes.com/entertainment/movies/moviesnow/la-et-mn-amazing-spider-man-20120620,0,4397604.story |accessdate=July 6, 2012}}</ref> [[List of most expensive films|one of the top forty most expensive films of all time]] both adjusting for inflation and not by inflation but still second last in place compared to the ''Spider-Man'' films preceding it. # {{note|2}}Ifans said of the scene, "Connors is sent to an asylum, a high-security asylum... [a]nd he's visited by, shall we say, a representative from Oscorp. How he gets into that cell and how he leaves that cell without the guards knowing? We have yet to find out."<ref>{{cite web | url = http://www.mtv.com/news/articles/1689023/amazing-spider-man-post-credits.jhtml | title = 'Spider-Man' Post-Credits Scene: What Just Happened? | publisher = MTV | date=July 4, 2012 | accessdate= July 4, 2012 | last= Horowitz | first = Josh}}</ref> The unnamed character, played by [[Michael Massee]], is credited as "Man in the shadows". {{refend}} ==References== {{Reflist|30em|refs= <ref name="IfansLizardCBlend">{{cite web|last=Rich|first=Katey|url=http://www.cinemablend.com/new/Rhys-Ifans-Talks-Wearing-A-Green-CGI-Suit-And-Cardboard-Head-On-The-Amazing-Spider-Man-Set-26719.html|title=Rhys Ifans Talks Wearing A Green CGI Suit And Cardboard Head On The Amazing Spider-Man Set | publisher = Cinema Blend | date = September 12, 2011|accessdate=September 13, 2011}}</ref> }} ==Further reading== * Paur, Joey. [http://geektyrant.com/news/2013/3/8/sam-raimi-finally-sees-the-amazing-spider-man.html Sam Raimi finally sees ''The Amazing Spider-Man''] Geek Tyrant. March 2013 ==External links== {{wikiquote}} {{commons category|The Amazing Spider-Man (2012 film)}} * {{Official website}} * {{IMDb title|id=0948470|title=The Amazing Spider-Man}} * {{AllRovi movie|423293|The Amazing Spider-Man}} * {{Rotten Tomatoes|the_amazing_spider_man|The Amazing Spider-Man}} * {{Metacritic film|the-amazing-spider-man|The Amazing Spider-Man}} * {{Mojo title|spiderman4|The Amazing Spider-Man}} {{Spider-Man in popular media}} {{Spider-Man films}} {{Marvel Comics films}} {{Marc Webb}} {{good article}} {{DEFAULTSORT:Amazing Spider-Man, The}} [[Category:2012 3D films]] [[Category:2010s action films]] [[Category:2010s superhero films]] [[Category:American action films]] [[Category:American films]] [[Category:Bioterrorism in fiction]] [[Category:Columbia Pictures films]] [[Category:Fictional portrayals of the New York City Police Department]] [[Category:Films about terrorism]] [[Category:Films set in New York City]] [[Category:Films shot in New York City]] [[Category:Films shot in Los Angeles]] [[Category:Films based on works by Brian Michael Bendis]] [[Category:Films directed by Marc Webb]] [[Category:Films scored by James Horner]] [[Category:Films using computer-generated imagery]] [[Category:Performance capture in film]] [[Category:IMAX films]] [[Category:Reboot films]] [[Category:Spider-Man films]] [[Category:Teen superhero films]] [[Category:Articles containing video clips]] [[Category:American 3D films]]'