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'{{Refimprove|date=January 2017}} '''[[Wrigley Company|Wrigley's]] Excel''' is a line of [[chewing gum]] and [[Mint (candy)|mint]]s available in [[Canada]] since 1991. [[Eclipse (breath freshener)|Eclipse]] is the [[United States|American]] version of Excel. For many years, Excel used the slogan "Excel-erate your breath", which has recently been replaced by "Eat, drink, chew, Excel". The advertisements are using food creatures since 2010, the same characters that [[Extra (gum)|Extra]] gum is using. ==Excel Extreme== In January 2006, a sub-brand named "Excel Extreme", with flavors ''Fuse'', ''Voltage'', ''Charge'' and ''Shock'', was released, replacing the Excel cherry and lemon flavours. A year later, an American version called [[5 (gum)|Wrigley's 5]] was created, but the gum was sold in sticks instead of pellets. The Excel Extreme brand was replaced by Wrigley's [[5 (gum)|5]] in 2008. ==Excel White== In June 2008, Wrigley replaced [[Freedent|Freedent Total]] with Excel White. It is currently available in three flavours : Spearmint, Bubblemint and Winterfresh. ==Excel Mist== A Canadian version of [[Orbit (gum)|Orbit Mist]] introduced in 2010. ==Flavors== Here is a list of the flavours: Excel Gum: * Spearmint * Peppermint * Polar Ice * Winterfresh * Chlorophyll * Cinnamon (previously Inferno Cinnamon) * Lemon Freeze (discontinued) * Cherry Chill (discontinued) * Tangerine Freeze (discontinued) * Night Chill (discontinued) * Sweet Mint * Citrus Mint * Strong Mint Excel Mints: * Peppermint * Spearmint * Winterfresh * Cinnamon (discontinued) * Mixed Berry * Fresh Mint Excel Extreme Gum (discontinued): * Fuse * Voltage * Charge * Shock Excel Cool Blast Mints (discontinued): * Peppermint Excel White Gum: * Bubblemint * Spearmint * Winterfresh Excel Fuse Gum (discontinued): * Berry Mint * Melon Mint Excel Mist Gum (discontinued): * Peppermint * Spearmint * Cool Mango Excel Naturally Sweetened Gum: * Spearmint * Peppermint Excel Soft Chew Gum: * Spearmint * Peppermint Excel Chewy Mints: * Peppermint * Lemon & Lime ==Promotion== During the duration of the Winter Olympics of 2010, each piece of gum had a small edible maple leaf printed on to support the Canadian Olympic Team. In partnership with Chinese Stomatological Association in 2012, Excel released the first dental health app in China; Ai Ya Qing Song Xue (爱牙轻松学), developed by FabriQate.<ref>http://mobile.163.com/12/1213/23/8IL3P3HK00112K8E.html</ref> ==Advertisements== In advertisements, the food creatures, donut, coffee, garlic, onion, green onion, pizza and cigarette, follow people. But when they take an Excel gum piece, food creatures run away showing that gum makes bad breath disappear. ==References== {{reflist}} ==See also== * [[List of breath mints]] * [[List of chewing gum brands]] {{Wrigley}} {{DEFAULTSORT:Excel (Gum)}} [[Category:Chewing gum]] [[Category:Wrigley Company brands]] [[Category:Products introduced in 1991]] [[Category:Canadian confectionery]] [[Category:Breath mints]] [[Category:Brand name confectionery]] {{Confection-stub}}'