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{{More citations needed|date=January 2008}}
{{Infobox Beverage
|name=Pepsi Max
|logo= Pepsi-Max-logo.png
|image=[[File:Pepsi_Black_bottle.png]]
|caption=Current bottle of ''Pepsi Black''
|type=[[Diet soda|Diet]] [[cola]]
|manufacturer=[[PepsiCo]]
|origin=[[Ukraine]], [[United Kingdom]], [[Italy]], [[Turkey]], [[Australia]]
|introduced=1993
|related=[[Pepsi ONE]], [[Diet Pepsi]]
|Sponsors= Maxwell J. Davis
|variants=Pepsi Max Cappuccino, Pepsi Max Twist, Pepsi Max Punch, Pepsi Max Cherry, Pepsi Max Ginger, Pepsi Max Vanilla and Pepsi Max Raspberry.
}}
'''Pepsi Max''' (also known as '''Pepsi Black''' in some countries) is a low-[[calorie]], [[sugar]]-free [[cola]], marketed by [[PepsiCo]] as an alternative to their drinks [[Pepsi]] and [[Diet Pepsi]]. It is sold primarily in [[Europe]]an and [[Asia]]n markets.
A drink with the same name but different formulation (containing ginseng and higher quantities of caffeine) was sold in the United States until it was renamed "[[Pepsi Zero Sugar]]" in late 2016.
==History==
[[File:Pepsi Black Lime and Original flavor.jpg|thumb|left|Pepsi Black limited edition Lime and Original Flavor]]
[[File:Pepsi 500ml Bottle, UK.jpeg|thumb|250px|Standard 500ml Pepsi Max bottle from the [[United Kingdom|UK]].]]
Pepsi Max debuted in [[Australia]], the [[United Kingdom]], and [[Italy]] in April 1993. The rollout was expanded to [[Republic of Ireland|Ireland]] the following September, and to [[France]], [[Greece]], [[Spain]], [[Portugal]], and the [[Netherlands]] the following December. By the end of 1994, Pepsi Max was sold in approximately twenty countries. By the end of 1995, that figure had more than doubled. The product remained unavailable in the [[United States]] until 2006 (the US, PepsiCo's home market, and the largest consumer of carbonated [[soft drink]]s), where one of its principal ingredients had not yet been approved by the [[Food and Drug Administration]]. The ingredient—[[acesulfame potassium]]—is combined with [[aspartame]] to provide the beverage's sweetness, whereas some other diet colas are sweetened by aspartame alone.
In early-2005, Pepsi Max Twist (with added [[lemon]]-[[Lime (fruit)|lime]] flavour) joined the [[United Kingdom|UK]] and Australian product line. In autumn 2005, "Pepsi Max Punch" was marketed in the UK for the festive season. Containing ginger and cinnamon, the product was similar in flavour to [[Pepsi Holiday Spice]], a sugar-sweetened variety of Pepsi that was marketed in the US one year earlier. In late-2005 and early-2006, a coffee-flavoured variety was introduced in France, [[Finland]], Ireland, [[Norway]], and the UK. Known as "Pepsi Max Cappuccino" ("Pepsi Max Coffee Cino" in the UK), the product was prefigured by the similar [[Pepsi Kona]] (briefly [[test market|test-marketed]] in the US in 1996) and [[Pepsi Tarik]], available in [[Malaysia]] since 2005.
Pepsi Max was introduced to [[South Korea]], [[Bulgaria]], and the [[Philippines]] in 2006, as well as being reintroduced into [[Argentina]] in the spring of 2006 after being phased out after its launch in 1994. As well as this, Pepsi Max was introduced into [[Brazil]], [[Egypt]], [[Jordan]], [[Lebanon]], and the [[United Arab Emirates|UAE]] during early 2007.
In October 2008, Pepsi announced it would be redesigning its logo and re-branding many of its products. [[Pepsi]], [[Diet Pepsi]], and Pepsi Max all use lower-case fonts for name brands, [[Mountain Dew]] was renamed "Mtn Dew", and Diet Pepsi Max was re-branded as Pepsi Max. The brand's [[Pepsi Globe|blue and red globe trademark]] became a series of "smiles", with the central white band arcing at different angles depending on the product. The new imagery is being used. In the case of Pepsi Max, besides renaming of the drink its international name, the logo has a large "smile" likely to emphasize the North American drink's "Wake up people!" advertising campaign, and also uses [[black]] in the bottom half of the globe as opposed to the more standard [[royal blue]]. The new lower-case font used on Pepsi's products is reminiscent of the font used in Diet Pepsi's logo from the 1960s to the mid-1980s. The website for the "Wake up people!" campaign now redirects to the [[Pepsi Refresh Project]]. It is expected that the version of Pepsi Max outside North America will adopt the new logo used by its US–Canada counterpart; this has now occurred in Australia. In the UK, the cans now have the "Pepsi" text and the new Pepsi globe (with the normal Pepsi "smile" and the blue bottom half, as opposed to the black half used in the US) but the "Max" is in the previous style.
A Pepsi Max Lime version was released in the United States in February 2010 under the name "Pepsi Max Cease Fire" It was introduced in the UK in late-2011. It was cross-promoted with a new flavor series of [[Doritos]] chips called "3rd Degree Burn". In July 2010, Pepsi began to move its North American branding for Pepsi Max to match its global branding. It now carries a Max typography similar to that used worldwide, and rolled out a new slogan: "Zero Calories. Maximum Pepsi Taste". Its formula has not changed. In May 2011, Pepsi introduced the drink to Spain. In 2016, the drink was introduced to Venezuela. In 2017 Pepsi Max was launched in Costa Rica<ref>{{cite web|url= https://adondeirhoy.com/noticias/pepsi-max|title=Lanzamiento Pepsi Max en Costa Rica|date=20 November 2017|publisher=Adondeirhoy.com}}</ref>
In 2013, Pepsi Max collaborated with English magician Steven Frayne, also known as [[Dynamo (magician)|Dynamo]], as part of their 'Live for Now' campaign which was launched the previous year. As part of a launch event, Dynamo was seen in London hanging from the side of a number 543 double-decker bus on its journey along Millbank, past the Houses of Parliament and across Westminster Bridge, while hundreds of passers by watched.<ref>{{Cite web|url=https://metro.co.uk/2013/06/27/revealed-the-secrets-behind-magician-dynamos-london-bus-levitation-trick-3859172/|title=Revealed: Secrets behind Dynamo bus trick|date=2013-06-27|website=Metro|language=en-US|access-date=2019-06-12}}</ref><ref>{{Cite news|url=https://www.theguardian.com/uk/2013/jun/24/dynamo-levitate-london-bus|title=Dynamo 'levitates' beside London bus - but how does he do it?|last=Haynes|first=Jonathan|date=2013-06-24|work=The Guardian|access-date=2019-06-12|language=en-GB|issn=0261-3077}}</ref> The partnership also saw Dynamo appear in an on-pack promotion on cans and bottles of Pepsi Max during July and August, and secured 19 million unique impressions & 7 million total video views on social media.<ref>{{Cite web|url=https://www.campaignlive.co.uk/article/dynamo-performs-bus-levitation-magic-pepsi-max/1188075|title=Dynamo performs bus levitation magic for Pepsi Max|website=www.campaignlive.co.uk|access-date=2019-06-12}}</ref>
In 2017, the drink was reintroduced in [[Belarus]], the [[Czech Republic]], [[Greece]], [[Hungary]], [[India]], [[Slovakia]], [[Slovenia]], [[Turkey]] and [[Ukraine]] as Pepsi Black. As of 2017 it is available as Pepsi Max in [[Albania]], [[Australia]], [[Austria]], [[Belgium]], [[Bosnia and Herzegovina]], [[China]], [[Croatia]], [[Denmark]], [[Finland]], [[France]], [[Germany]], [[Italy]], [[Ireland]], [[Liechtenstein]], [[Luxembourg]], [[Republic of Macedonia|Macedonia]], [[Moldova]], [[Montenegro]], the [[Netherlands]], [[New Zealand]], [[Norway]], the [[Philippines]], [[Poland]], [[Portugal]], [[Romania]], [[Russia]], [[Serbia]], [[Spain]], [[Sweden]], [[Switzerland]], [[Thailand]], the [[United Kingdom]], and [[Venezuela]].
==Product positioning==
Recent UK/Australia Pepsi Max television advertisements have featured the taglines "Maximum taste, no sugar" and "Don't worry, there's no sugar." Some have incorporated [[extreme sport]]s and video games such as [[Motocross Mania]] in an attempt to appeal to young men (in contrast to other diet cola drinks, which tend to target young women). The British advertising campaign involved retouched versions of the American "Do the Dew" commercials for [[Mountain Dew]] (A variant of which is sold in the UK), rebranded as "Live life to the Max".
[[File:Zero to Max.jpg|thumb|250px|"Zero to Max" campaign poster advertising Pepsi Max on the [[London Underground]]]]
[[Coca-Cola Zero Sugar|Coca-Cola Zero]], a sugar-free cola from [[The Coca-Cola Company]], is marketed in a similar manner. In the UK, some Coke Zero advertising alluded to Pepsi Max, leading to a counter-campaign by Pepsi extolling the virtues of the concept of "maximum" over that of "zero".<ref>{{cite web | last=Leow | first=Mikelle | title=Pepsi Ad Mischievously Pokes Fun At Diet Coke Without Dropping Names | website=[[TAXI (website)]] | date=2018-04-26 | url=https://designtaxi.com/news/399398/Pepsi-Ad-Mischievously-Pokes-Fun-At-Diet-Coke-Without-Dropping-Names/ | access-date=2019-08-22}}</ref><ref>{{cite web | title=Pepsi MAX on Twitter | website=Twitter | date=2019-08-12 | url=https://twitter.com/PepsiMaxUK/status/983268284597334016 | language=la | access-date=2019-08-22}}</ref><ref>{{cite book | last=Penco | first=C. | last2=Domaneschi | first2=F. | title=Come non detto: Usi e abusi dei sottintesi | publisher=Editori Laterza | series=i Robinson / Letture | year=2016 | isbn=978-88-581-2430-7 | url=https://books.google.co.uk/books?id=zpiODAAAQBAJ&pg=PA83 | language=it | access-date=2019-08-22 | page=83}}</ref>
===Variants===
{| class="wikitable"
|-
!Name
!Definition
|-
|Lemon and Lime Twist
|Pepsi Max with a lemon and lime flavor. It was sold in the United Kingdom and Argentina for a time and was sold in France under the name ''Pepsi Max Citron Citron Vert''. Pepsi Twist with lemon was also available in Norway in the early 2000s, and is currently available in Poland.
|-
|Lime
|Pepsi Max with a lime flavor. Currently available in Finland, Sweden, and Iceland.
|-
|Cease Fire
|Pepsi Max with a lime flavor. Sold in North America during 2010, and Australia in 2011 which was cross-promoted with limited edition Degree Burn flavors of [[Doritos]]. It was later sold in the UK as ''Pepsi Max Citrus Freeze'' in 2011, being promoted with Jalapeño Fire Doritos as a part of a promotion. It was later re-released as a permanent flavor in Australia as Pepsi Max Lime, and was later released in France under the same name.
|-
|Punch
|Pepsi Max with a ginger and cinnamon flavor. It was sold in the UK during Christmas 2005 and is similar to the North American [[Pepsi Holiday Spice]] which was sold the year before and the year after.
|-
|[[Cappuccino|Coffee Cino]]
|Pepsi Max with a coffee flavor. It was sold for a short time in some European countries.
|-
|Cool Lemon
|Pepsi Max with a lemon flavor. It is currently being sold in The Netherlands and Belgium.
|-
|Chill
|Pepsi Max with an apple flavor. It was sold in Sweden and Finland as a limited edition in the summer of 2007.
|-
|Mojo
|Pepsi Max with a mint and lime flavor. It was sold in Finland as a limited edition in 2008 and was also sold in Denmark until August 2009 under the name ''Pepsi Max Mojito''.
|-
|Cherry
|Pepsi Max with a cherry flavor. It was first sold in the UK in 2011 and has since become available in Germany, Norway, Denmark, Finland, and the Netherlands. It was also released as Pepsi Max Cherry Blast in the United States in 2015.
|-
|Ginger
|Pepsi Max with ginger flavor. Released in the UK, Norway, Sweden, Finland, Germany, Denmark, and the Netherlands in 2017.
|-
|Vanilla
|Pepsi Max with a vanilla flavor. It was first sold in Australia in 2017, in New Zealand in 2018 and in Poland during 2018 and 2019.
|-
|Raspberry
|Pepsi Max with a raspberry flavour. Released in Australia in 2018 and in the United Kingdom in 2019.
|-
|Creaming Soda
|Pepsi Max with a creaming soda flavour. Released in Australia in 2019.
|}
In early-2005, the North American drink Pepsi ONE was revised, with [[Splenda]] brand [[sucralose]] replacing the aspartame ingredient.
==Canadian formulation==
Beginning in early 1994, an entirely different Pepsi Max was marketed in [[Canada]]. Now regarded as a precursor to [[Pepsi Edge]], it was sweetened with a combination of aspartame and [[high fructose corn syrup]]. As a result, it contained two-thirds fewer calories than full-sugar colas (including regular Pepsi), but more calories than conventional diet/light colas (or the version of Pepsi Max sold elsewhere). The Canadian product was discontinued in 2002; the [[Diet Pepsi Max]] product introduced in 2008 has no direct relationship to the earlier formulation.
==See also==
*[[List of Pepsi variations]]
==Further reading==
*Kotabe, M. and Helsen, K. ''Global Marketing Management'', John Wiley & Sons, 2004. {{ISBN|0-471-23062-6}}
==References==
{{reflist}}
==External links==
*[http://www.pepsico.com/ PepsiCo]
{{PepsiCo}}
{{Varieties of Pepsi}}
{{Diet sodas}}
[[Category:PepsiCo soft drinks]]
[[Category:Cola brands]]
[[Category:Diet drinks]]
[[Category:Products introduced in 1993]]' |
New page wikitext, after the edit (new_wikitext) | '{{about|the beverage available outside North America|the North American beverage|Pepsi Zero Sugar|the roller coaster|Pepsi Max Big One}}
{{More citations needed|date=January 2008}}
{{Infobox Beverage
|name=Pepsi Max
|logo= Pepsi-Max-logo.png
|image=[[File:Pepsi_Black_bottle.png]]
|caption=Current bottle of ''Pepsi Nigga''
|type=[[Diet soda|Diet]] [[cola]]
|manufacturer=[[PepsiCo]]
|origin=[[Ukraine]], [[United Kingdom]], [[Italy]], [[Turkey]], [[Australia]]
|introduced=1993
|related=[[Pepsi ONE]], [[Diet Pepsi]]
|Sponsors= Maxwell J. Davis
|variants=Pepsi Max Cappuccino, Pepsi Max Twist, Pepsi Max Punch, Pepsi Max Cherry, Pepsi Max Ginger, Pepsi Max Vanilla and Pepsi Max Raspberry.
}}
'''Pepsi Max''' (also known as '''Pepsi Nigga''' in some countries) is a low-[[calorie]], [[sugar]]-free [[cola]], marketed by [[PepsiCo]] as an alternative to their drinks [[Pepsi]] and [[Diet Pepsi]]. It is sold primarily in [[Europe]]an and [[Asia]]n markets.
A drink with the same name but different formulation (containing ginseng and higher quantities of caffeine) was sold in the United States until it was renamed "[[Pepsi Zero Sugar]]" in late 2016.
==History==
[[File:Pepsi Black Lime and Original flavor.jpg|thumb|left|Pepsi Nigga limited edition Lime and Original Flavor]]
[[File:Pepsi 500ml Bottle, UK.jpeg|thumb|250px|Standard 500ml Pepsi Max bottle from the [[United Kingdom|UK]].]]
Pepsi Max debuted in [[Australia]], the [[United Kingdom]], and [[Italy]] in April 1993. The rollout was expanded to [[Republic of Ireland|Ireland]] the following September, and to [[France]], [[Greece]], [[Spain]], [[Portugal]], and the [[Netherlands]] the following December. By the end of 1994, Pepsi Max was sold in approximately twenty countries. By the end of 1995, that figure had more than doubled. The product remained unavailable in the [[United States]] until 2006 (the US, PepsiCo's home market, and the largest consumer of carbonated [[soft drink]]s), where one of its principal ingredients had not yet been approved by the [[Food and Drug Administration]]. The ingredient—[[acesulfame potassium]]—is combined with [[aspartame]] to provide the beverage's sweetness, whereas some other diet colas are sweetened by aspartame alone.
In early-2005, Pepsi Max Twist (with added [[lemon]]-[[Lime (fruit)|lime]] flavour) joined the [[United Kingdom|UK]] and Australian product line. In autumn 2005, "Pepsi Max Punch" was marketed in the UK for the festive season. Containing ginger and cinnamon, the product was similar in flavour to [[Pepsi Holiday Spice]], a sugar-sweetened variety of Pepsi that was marketed in the US one year earlier. In late-2005 and early-2006, a coffee-flavoured variety was introduced in France, [[Finland]], Ireland, [[Norway]], and the UK. Known as "Pepsi Max Cappuccino" ("Pepsi Max Coffee Cino" in the UK), the product was prefigured by the similar [[Pepsi Kona]] (briefly [[test market|test-marketed]] in the US in 1996) and [[Pepsi Tarik]], available in [[Malaysia]] since 2005.
Pepsi Max was introduced to [[South Korea]], [[Bulgaria]], and the [[Philippines]] in 2006, as well as being reintroduced into [[Argentina]] in the spring of 2006 after being phased out after its launch in 1994. As well as this, Pepsi Max was introduced into [[Brazil]], [[Egypt]], [[Jordan]], [[Lebanon]], and the [[United Arab Emirates|UAE]] during early 2007.
In October 2008, Pepsi announced it would be redesigning its logo and re-branding many of its products. [[Pepsi]], [[Diet Pepsi]], and Pepsi Max all use lower-case fonts for name brands, [[Mountain Dew]] was renamed "Mtn Dew", and Diet Pepsi Max was re-branded as Pepsi Max. The brand's [[Pepsi Globe|blue and red globe trademark]] became a series of "smiles", with the central white band arcing at different angles depending on the product. The new imagery is being used. In the case of Pepsi Max, besides renaming of the drink its international name, the logo has a large "smile" likely to emphasize the North American drink's "Wake up people!" advertising campaign, and also uses [[black]] in the bottom half of the globe as opposed to the more standard [[royal blue]]. The new lower-case font used on Pepsi's products is reminiscent of the font used in Diet Pepsi's logo from the 1960s to the mid-1980s. The website for the "Wake up people!" campaign now redirects to the [[Pepsi Refresh Project]]. It is expected that the version of Pepsi Max outside North America will adopt the new logo used by its US–Canada counterpart; this has now occurred in Australia. In the UK, the cans now have the "Pepsi" text and the new Pepsi globe (with the normal Pepsi "smile" and the blue bottom half, as opposed to the black half used in the US) but the "Max" is in the previous style.
A Pepsi Max Lime version was released in the United States in February 2010 under the name "Pepsi Max Cease Fire" It was introduced in the UK in late-2011. It was cross-promoted with a new flavor series of [[Doritos]] chips called "3rd Degree Burn". In July 2010, Pepsi began to move its North American branding for Pepsi Max to match its global branding. It now carries a Max typography similar to that used worldwide, and rolled out a new slogan: "Zero Calories. Maximum Pepsi Taste". Its formula has not changed. In May 2011, Pepsi introduced the drink to Spain. In 2016, the drink was introduced to Venezuela. In 2017 Pepsi Max was launched in Costa Rica<ref>{{cite web|url= https://adondeirhoy.com/noticias/pepsi-max|title=Lanzamiento Pepsi Max en Costa Rica|date=20 November 2017|publisher=Adondeirhoy.com}}</ref>
In 2013, Pepsi Max collaborated with English magician Steven Frayne, also known as [[Dynamo (magician)|Dynamo]], as part of their 'Live for Now' campaign which was launched the previous year. As part of a launch event, Dynamo was seen in London hanging from the side of a number 543 double-decker bus on its journey along Millbank, past the Houses of Parliament and across Westminster Bridge, while hundreds of passers by watched.<ref>{{Cite web|url=https://metro.co.uk/2013/06/27/revealed-the-secrets-behind-magician-dynamos-london-bus-levitation-trick-3859172/|title=Revealed: Secrets behind Dynamo bus trick|date=2013-06-27|website=Metro|language=en-US|access-date=2019-06-12}}</ref><ref>{{Cite news|url=https://www.theguardian.com/uk/2013/jun/24/dynamo-levitate-london-bus|title=Dynamo 'levitates' beside London bus - but how does he do it?|last=Haynes|first=Jonathan|date=2013-06-24|work=The Guardian|access-date=2019-06-12|language=en-GB|issn=0261-3077}}</ref> The partnership also saw Dynamo appear in an on-pack promotion on cans and bottles of Pepsi Max during July and August, and secured 19 million unique impressions & 7 million total video views on social media.<ref>{{Cite web|url=https://www.campaignlive.co.uk/article/dynamo-performs-bus-levitation-magic-pepsi-max/1188075|title=Dynamo performs bus levitation magic for Pepsi Max|website=www.campaignlive.co.uk|access-date=2019-06-12}}</ref>
In 2017, the drink was reintroduced in [[Belarus]], the [[Czech Republic]], [[Greece]], [[Hungary]], [[India]], [[Slovakia]], [[Slovenia]], [[Turkey]] and [[Ukraine]] as Pepsi Black. As of 2017 it is available as Pepsi Max in [[Albania]], [[Australia]], [[Austria]], [[Belgium]], [[Bosnia and Herzegovina]], [[China]], [[Croatia]], [[Denmark]], [[Finland]], [[France]], [[Germany]], [[Italy]], [[Ireland]], [[Liechtenstein]], [[Luxembourg]], [[Republic of Macedonia|Macedonia]], [[Moldova]], [[Montenegro]], the [[Netherlands]], [[New Zealand]], [[Norway]], the [[Philippines]], [[Poland]], [[Portugal]], [[Romania]], [[Russia]], [[Serbia]], [[Spain]], [[Sweden]], [[Switzerland]], [[Thailand]], the [[United Kingdom]], and [[Venezuela]].
==Product positioning==
Recent UK/Australia Pepsi Max television advertisements have featured the taglines "Maximum taste, no sugar" and "Don't worry, there's no sugar." Some have incorporated [[extreme sport]]s and video games such as [[Motocross Mania]] in an attempt to appeal to young men (in contrast to other diet cola drinks, which tend to target young women). The British advertising campaign involved retouched versions of the American "Do the Dew" commercials for [[Mountain Dew]] (A variant of which is sold in the UK), rebranded as "Live life to the Max".
[[File:Zero to Max.jpg|thumb|250px|"Zero to Max" campaign poster advertising Pepsi Max on the [[London Underground]]]]
[[Coca-Cola Zero Sugar|Coca-Cola Zero]], a sugar-free cola from [[The Coca-Cola Company]], is marketed in a similar manner. In the UK, some Coke Zero advertising alluded to Pepsi Max, leading to a counter-campaign by Pepsi extolling the virtues of the concept of "maximum" over that of "zero".<ref>{{cite web | last=Leow | first=Mikelle | title=Pepsi Ad Mischievously Pokes Fun At Diet Coke Without Dropping Names | website=[[TAXI (website)]] | date=2018-04-26 | url=https://designtaxi.com/news/399398/Pepsi-Ad-Mischievously-Pokes-Fun-At-Diet-Coke-Without-Dropping-Names/ | access-date=2019-08-22}}</ref><ref>{{cite web | title=Pepsi MAX on Twitter | website=Twitter | date=2019-08-12 | url=https://twitter.com/PepsiMaxUK/status/983268284597334016 | language=la | access-date=2019-08-22}}</ref><ref>{{cite book | last=Penco | first=C. | last2=Domaneschi | first2=F. | title=Come non detto: Usi e abusi dei sottintesi | publisher=Editori Laterza | series=i Robinson / Letture | year=2016 | isbn=978-88-581-2430-7 | url=https://books.google.co.uk/books?id=zpiODAAAQBAJ&pg=PA83 | language=it | access-date=2019-08-22 | page=83}}</ref>
===Variants===
{| class="wikitable"
|-
!Name
!Definition
|-
|Lemon and Lime Twist
|Pepsi Max with a lemon and lime flavor. It was sold in the United Kingdom and Argentina for a time and was sold in France under the name ''Pepsi Max Citron Citron Vert''. Pepsi Twist with lemon was also available in Norway in the early 2000s, and is currently available in Poland.
|-
|Lime
|Pepsi Max with a lime flavor. Currently available in Finland, Sweden, and Iceland.
|-
|Cease Fire
|Pepsi Max with a lime flavor. Sold in North America during 2010, and Australia in 2011 which was cross-promoted with limited edition Degree Burn flavors of [[Doritos]]. It was later sold in the UK as ''Pepsi Max Citrus Freeze'' in 2011, being promoted with Jalapeño Fire Doritos as a part of a promotion. It was later re-released as a permanent flavor in Australia as Pepsi Max Lime, and was later released in France under the same name.
|-
|Punch
|Pepsi Max with a ginger and cinnamon flavor. It was sold in the UK during Christmas 2005 and is similar to the North American [[Pepsi Holiday Spice]] which was sold the year before and the year after.
|-
|[[Cappuccino|Coffee Cino]]
|Pepsi Max with a coffee flavor. It was sold for a short time in some European countries.
|-
|Cool Lemon
|Pepsi Max with a lemon flavor. It is currently being sold in The Netherlands and Belgium.
|-
|Chill
|Pepsi Max with an apple flavor. It was sold in Sweden and Finland as a limited edition in the summer of 2007.
|-
|Mojo
|Pepsi Max with a mint and lime flavor. It was sold in Finland as a limited edition in 2008 and was also sold in Denmark until August 2009 under the name ''Pepsi Max Mojito''.
|-
|Cherry
|Pepsi Max with a cherry flavor. It was first sold in the UK in 2011 and has since become available in Germany, Norway, Denmark, Finland, and the Netherlands. It was also released as Pepsi Max Cherry Blast in the United States in 2015.
|-
|Ginger
|Pepsi Max with ginger flavor. Released in the UK, Norway, Sweden, Finland, Germany, Denmark, and the Netherlands in 2017.
|-
|Vanilla
|Pepsi Max with a vanilla flavor. It was first sold in Australia in 2017, in New Zealand in 2018 and in Poland during 2018 and 2019.
|-
|Raspberry
|Pepsi Max with a raspberry flavour. Released in Australia in 2018 and in the United Kingdom in 2019.
|-
|Creaming Soda
|Pepsi Max with a creaming soda flavour. Released in Australia in 2019.
|}
In early-2005, the North American drink Pepsi ONE was revised, with [[Splenda]] brand [[sucralose]] replacing the aspartame ingredient.
==Canadian formulation==
Beginning in early 1994, an entirely different Pepsi Max was marketed in [[Canada]]. Now regarded as a precursor to [[Pepsi Edge]], it was sweetened with a combination of aspartame and [[high fructose corn syrup]]. As a result, it contained two-thirds fewer calories than full-sugar colas (including regular Pepsi), but more calories than conventional diet/light colas (or the version of Pepsi Max sold elsewhere). The Canadian product was discontinued in 2002; the [[Diet Pepsi Max]] product introduced in 2008 has no direct relationship to the earlier formulation.
==See also==
*[[List of Pepsi variations]]
==Further reading==
*Kotabe, M. and Helsen, K. ''Global Marketing Management'', John Wiley & Sons, 2004. {{ISBN|0-471-23062-6}}
==References==
{{reflist}}
==External links==
*[http://www.pepsico.com/ PepsiCo]
{{PepsiCo}}
{{Varieties of Pepsi}}
{{Diet sodas}}
[[Category:PepsiCo soft drinks]]
[[Category:Cola brands]]
[[Category:Diet drinks]]
[[Category:Products introduced in 1993]]' |
Unified diff of changes made by edit (edit_diff) | '@@ -6,5 +6,5 @@
|logo= Pepsi-Max-logo.png
|image=[[File:Pepsi_Black_bottle.png]]
-|caption=Current bottle of ''Pepsi Black''
+|caption=Current bottle of ''Pepsi Nigga''
|type=[[Diet soda|Diet]] [[cola]]
|manufacturer=[[PepsiCo]]
@@ -15,10 +15,10 @@
|variants=Pepsi Max Cappuccino, Pepsi Max Twist, Pepsi Max Punch, Pepsi Max Cherry, Pepsi Max Ginger, Pepsi Max Vanilla and Pepsi Max Raspberry.
}}
-'''Pepsi Max''' (also known as '''Pepsi Black''' in some countries) is a low-[[calorie]], [[sugar]]-free [[cola]], marketed by [[PepsiCo]] as an alternative to their drinks [[Pepsi]] and [[Diet Pepsi]]. It is sold primarily in [[Europe]]an and [[Asia]]n markets.
+'''Pepsi Max''' (also known as '''Pepsi Nigga''' in some countries) is a low-[[calorie]], [[sugar]]-free [[cola]], marketed by [[PepsiCo]] as an alternative to their drinks [[Pepsi]] and [[Diet Pepsi]]. It is sold primarily in [[Europe]]an and [[Asia]]n markets.
A drink with the same name but different formulation (containing ginseng and higher quantities of caffeine) was sold in the United States until it was renamed "[[Pepsi Zero Sugar]]" in late 2016.
==History==
-[[File:Pepsi Black Lime and Original flavor.jpg|thumb|left|Pepsi Black limited edition Lime and Original Flavor]]
+[[File:Pepsi Black Lime and Original flavor.jpg|thumb|left|Pepsi Nigga limited edition Lime and Original Flavor]]
[[File:Pepsi 500ml Bottle, UK.jpeg|thumb|250px|Standard 500ml Pepsi Max bottle from the [[United Kingdom|UK]].]]
Pepsi Max debuted in [[Australia]], the [[United Kingdom]], and [[Italy]] in April 1993. The rollout was expanded to [[Republic of Ireland|Ireland]] the following September, and to [[France]], [[Greece]], [[Spain]], [[Portugal]], and the [[Netherlands]] the following December. By the end of 1994, Pepsi Max was sold in approximately twenty countries. By the end of 1995, that figure had more than doubled. The product remained unavailable in the [[United States]] until 2006 (the US, PepsiCo's home market, and the largest consumer of carbonated [[soft drink]]s), where one of its principal ingredients had not yet been approved by the [[Food and Drug Administration]]. The ingredient—[[acesulfame potassium]]—is combined with [[aspartame]] to provide the beverage's sweetness, whereas some other diet colas are sweetened by aspartame alone.
' |
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0 => '|caption=Current bottle of ''Pepsi Nigga''',
1 => ''''Pepsi Max''' (also known as '''Pepsi Nigga''' in some countries) is a low-[[calorie]], [[sugar]]-free [[cola]], marketed by [[PepsiCo]] as an alternative to their drinks [[Pepsi]] and [[Diet Pepsi]]. It is sold primarily in [[Europe]]an and [[Asia]]n markets.',
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Lines removed in edit (removed_lines) | [
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Parsed HTML source of the new revision (new_html) | '<div class="mw-parser-output"><div role="note" class="hatnote navigation-not-searchable">This article is about the beverage available outside North America. For the North American beverage, see <a href="/enwiki/wiki/Pepsi_Zero_Sugar" title="Pepsi Zero Sugar">Pepsi Zero Sugar</a>. For the roller coaster, see <a href="/enwiki/wiki/Pepsi_Max_Big_One" class="mw-redirect" title="Pepsi Max Big One">Pepsi Max Big One</a>.</div>
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<table class="infobox hrecipe hproduct" style="width:22em"><caption class="fn ingredient">Pepsi Max</caption><tbody><tr><td colspan="2" style="text-align:center"><a href="/enwiki/wiki/File:Pepsi-Max-logo.png" class="image"><img alt="Pepsi-Max-logo.png" src="/upwiki/wikipedia/en/thumb/c/c2/Pepsi-Max-logo.png/220px-Pepsi-Max-logo.png" decoding="async" width="220" height="80" srcset="/upwiki/wikipedia/en/thumb/c/c2/Pepsi-Max-logo.png/330px-Pepsi-Max-logo.png 1.5x, /upwiki/wikipedia/en/thumb/c/c2/Pepsi-Max-logo.png/440px-Pepsi-Max-logo.png 2x" data-file-width="523" data-file-height="190" /></a></td></tr><tr><td colspan="2" style="text-align:center"><a href="/enwiki/wiki/File:Pepsi_Black_bottle.png" class="image"><img alt="Pepsi Black bottle.png" src="/upwiki/wikipedia/en/6/66/Pepsi_Black_bottle.png" decoding="async" width="188" height="491" data-file-width="188" data-file-height="491" /></a><div>Current bottle of <i>Pepsi Nigga</i></div></td></tr><tr><th scope="row">Type</th><td class="category"><a href="/enwiki/wiki/Diet_soda" class="mw-redirect" title="Diet soda">Diet</a> <a href="/enwiki/wiki/Cola" title="Cola">cola</a></td></tr><tr><th scope="row">Manufacturer</th><td class="brand"><a href="/enwiki/wiki/PepsiCo" title="PepsiCo">PepsiCo</a></td></tr><tr><th scope="row">Country of origin</th><td><a href="/enwiki/wiki/Ukraine" title="Ukraine">Ukraine</a>, <a href="/enwiki/wiki/United_Kingdom" title="United Kingdom">United Kingdom</a>, <a href="/enwiki/wiki/Italy" title="Italy">Italy</a>, <a href="/enwiki/wiki/Turkey" title="Turkey">Turkey</a>, <a href="/enwiki/wiki/Australia" title="Australia">Australia</a></td></tr><tr><th scope="row">Introduced</th><td>1993</td></tr><tr><th scope="row">Variants</th><td>Pepsi Max Cappuccino, Pepsi Max Twist, Pepsi Max Punch, Pepsi Max Cherry, Pepsi Max Ginger, Pepsi Max Vanilla and Pepsi Max Raspberry.</td></tr><tr><th scope="row">Related products</th><td><a href="/enwiki/wiki/Pepsi_ONE" class="mw-redirect" title="Pepsi ONE">Pepsi ONE</a>, <a href="/enwiki/wiki/Diet_Pepsi" title="Diet Pepsi">Diet Pepsi</a></td></tr></tbody></table>
<p><b>Pepsi Max</b> (also known as <b>Pepsi Nigga</b> in some countries) is a low-<a href="/enwiki/wiki/Calorie" title="Calorie">calorie</a>, <a href="/enwiki/wiki/Sugar" title="Sugar">sugar</a>-free <a href="/enwiki/wiki/Cola" title="Cola">cola</a>, marketed by <a href="/enwiki/wiki/PepsiCo" title="PepsiCo">PepsiCo</a> as an alternative to their drinks <a href="/enwiki/wiki/Pepsi" title="Pepsi">Pepsi</a> and <a href="/enwiki/wiki/Diet_Pepsi" title="Diet Pepsi">Diet Pepsi</a>. It is sold primarily in <a href="/enwiki/wiki/Europe" title="Europe">European</a> and <a href="/enwiki/wiki/Asia" title="Asia">Asian</a> markets.
</p><p>A drink with the same name but different formulation (containing ginseng and higher quantities of caffeine) was sold in the United States until it was renamed "<a href="/enwiki/wiki/Pepsi_Zero_Sugar" title="Pepsi Zero Sugar">Pepsi Zero Sugar</a>" in late 2016.
</p>
<div id="toc" class="toc"><input type="checkbox" role="button" id="toctogglecheckbox" class="toctogglecheckbox" style="display:none" /><div class="toctitle" lang="en" dir="ltr"><h2>Contents</h2><span class="toctogglespan"><label class="toctogglelabel" for="toctogglecheckbox"></label></span></div>
<ul>
<li class="toclevel-1 tocsection-1"><a href="#History"><span class="tocnumber">1</span> <span class="toctext">History</span></a></li>
<li class="toclevel-1 tocsection-2"><a href="#Product_positioning"><span class="tocnumber">2</span> <span class="toctext">Product positioning</span></a>
<ul>
<li class="toclevel-2 tocsection-3"><a href="#Variants"><span class="tocnumber">2.1</span> <span class="toctext">Variants</span></a></li>
</ul>
</li>
<li class="toclevel-1 tocsection-4"><a href="#Canadian_formulation"><span class="tocnumber">3</span> <span class="toctext">Canadian formulation</span></a></li>
<li class="toclevel-1 tocsection-5"><a href="#See_also"><span class="tocnumber">4</span> <span class="toctext">See also</span></a></li>
<li class="toclevel-1 tocsection-6"><a href="#Further_reading"><span class="tocnumber">5</span> <span class="toctext">Further reading</span></a></li>
<li class="toclevel-1 tocsection-7"><a href="#References"><span class="tocnumber">6</span> <span class="toctext">References</span></a></li>
<li class="toclevel-1 tocsection-8"><a href="#External_links"><span class="tocnumber">7</span> <span class="toctext">External links</span></a></li>
</ul>
</div>
<h2><span class="mw-headline" id="History">History</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/enwiki/w/index.php?title=Pepsi_Max&action=edit&section=1" title="Edit section: History">edit</a><span class="mw-editsection-bracket">]</span></span></h2>
<div class="thumb tleft"><div class="thumbinner" style="width:222px;"><a href="/enwiki/wiki/File:Pepsi_Black_Lime_and_Original_flavor.jpg" class="image"><img alt="" src="/upwiki/wikipedia/commons/thumb/9/95/Pepsi_Black_Lime_and_Original_flavor.jpg/220px-Pepsi_Black_Lime_and_Original_flavor.jpg" decoding="async" width="220" height="165" class="thumbimage" srcset="/upwiki/wikipedia/commons/thumb/9/95/Pepsi_Black_Lime_and_Original_flavor.jpg/330px-Pepsi_Black_Lime_and_Original_flavor.jpg 1.5x, /upwiki/wikipedia/commons/thumb/9/95/Pepsi_Black_Lime_and_Original_flavor.jpg/440px-Pepsi_Black_Lime_and_Original_flavor.jpg 2x" data-file-width="4032" data-file-height="3024" /></a> <div class="thumbcaption"><div class="magnify"><a href="/enwiki/wiki/File:Pepsi_Black_Lime_and_Original_flavor.jpg" class="internal" title="Enlarge"></a></div>Pepsi Nigga limited edition Lime and Original Flavor</div></div></div>
<div class="thumb tright"><div class="thumbinner" style="width:252px;"><a href="/enwiki/wiki/File:Pepsi_500ml_Bottle,_UK.jpeg" class="image"><img alt="" src="/upwiki/wikipedia/commons/thumb/6/68/Pepsi_500ml_Bottle%2C_UK.jpeg/250px-Pepsi_500ml_Bottle%2C_UK.jpeg" decoding="async" width="250" height="330" class="thumbimage" srcset="/upwiki/wikipedia/commons/thumb/6/68/Pepsi_500ml_Bottle%2C_UK.jpeg/375px-Pepsi_500ml_Bottle%2C_UK.jpeg 1.5x, /upwiki/wikipedia/commons/thumb/6/68/Pepsi_500ml_Bottle%2C_UK.jpeg/500px-Pepsi_500ml_Bottle%2C_UK.jpeg 2x" data-file-width="1472" data-file-height="1942" /></a> <div class="thumbcaption"><div class="magnify"><a href="/enwiki/wiki/File:Pepsi_500ml_Bottle,_UK.jpeg" class="internal" title="Enlarge"></a></div>Standard 500ml Pepsi Max bottle from the <a href="/enwiki/wiki/United_Kingdom" title="United Kingdom">UK</a>.</div></div></div>
<p>Pepsi Max debuted in <a href="/enwiki/wiki/Australia" title="Australia">Australia</a>, the <a href="/enwiki/wiki/United_Kingdom" title="United Kingdom">United Kingdom</a>, and <a href="/enwiki/wiki/Italy" title="Italy">Italy</a> in April 1993. The rollout was expanded to <a href="/enwiki/wiki/Republic_of_Ireland" title="Republic of Ireland">Ireland</a> the following September, and to <a href="/enwiki/wiki/France" title="France">France</a>, <a href="/enwiki/wiki/Greece" title="Greece">Greece</a>, <a href="/enwiki/wiki/Spain" title="Spain">Spain</a>, <a href="/enwiki/wiki/Portugal" title="Portugal">Portugal</a>, and the <a href="/enwiki/wiki/Netherlands" title="Netherlands">Netherlands</a> the following December. By the end of 1994, Pepsi Max was sold in approximately twenty countries. By the end of 1995, that figure had more than doubled. The product remained unavailable in the <a href="/enwiki/wiki/United_States" title="United States">United States</a> until 2006 (the US, PepsiCo's home market, and the largest consumer of carbonated <a href="/enwiki/wiki/Soft_drink" title="Soft drink">soft drinks</a>), where one of its principal ingredients had not yet been approved by the <a href="/enwiki/wiki/Food_and_Drug_Administration" title="Food and Drug Administration">Food and Drug Administration</a>. The ingredient—<a href="/enwiki/wiki/Acesulfame_potassium" title="Acesulfame potassium">acesulfame potassium</a>—is combined with <a href="/enwiki/wiki/Aspartame" title="Aspartame">aspartame</a> to provide the beverage's sweetness, whereas some other diet colas are sweetened by aspartame alone.
</p><p>In early-2005, Pepsi Max Twist (with added <a href="/enwiki/wiki/Lemon" title="Lemon">lemon</a>-<a href="/enwiki/wiki/Lime_(fruit)" title="Lime (fruit)">lime</a> flavour) joined the <a href="/enwiki/wiki/United_Kingdom" title="United Kingdom">UK</a> and Australian product line. In autumn 2005, "Pepsi Max Punch" was marketed in the UK for the festive season. Containing ginger and cinnamon, the product was similar in flavour to <a href="/enwiki/wiki/Pepsi_Holiday_Spice" class="mw-redirect" title="Pepsi Holiday Spice">Pepsi Holiday Spice</a>, a sugar-sweetened variety of Pepsi that was marketed in the US one year earlier. In late-2005 and early-2006, a coffee-flavoured variety was introduced in France, <a href="/enwiki/wiki/Finland" title="Finland">Finland</a>, Ireland, <a href="/enwiki/wiki/Norway" title="Norway">Norway</a>, and the UK. Known as "Pepsi Max Cappuccino" ("Pepsi Max Coffee Cino" in the UK), the product was prefigured by the similar <a href="/enwiki/wiki/Pepsi_Kona" class="mw-redirect" title="Pepsi Kona">Pepsi Kona</a> (briefly <a href="/enwiki/wiki/Test_market" title="Test market">test-marketed</a> in the US in 1996) and <a href="/enwiki/wiki/Pepsi_Tarik" class="mw-redirect" title="Pepsi Tarik">Pepsi Tarik</a>, available in <a href="/enwiki/wiki/Malaysia" title="Malaysia">Malaysia</a> since 2005.
</p><p>Pepsi Max was introduced to <a href="/enwiki/wiki/South_Korea" title="South Korea">South Korea</a>, <a href="/enwiki/wiki/Bulgaria" title="Bulgaria">Bulgaria</a>, and the <a href="/enwiki/wiki/Philippines" title="Philippines">Philippines</a> in 2006, as well as being reintroduced into <a href="/enwiki/wiki/Argentina" title="Argentina">Argentina</a> in the spring of 2006 after being phased out after its launch in 1994. As well as this, Pepsi Max was introduced into <a href="/enwiki/wiki/Brazil" title="Brazil">Brazil</a>, <a href="/enwiki/wiki/Egypt" title="Egypt">Egypt</a>, <a href="/enwiki/wiki/Jordan" title="Jordan">Jordan</a>, <a href="/enwiki/wiki/Lebanon" title="Lebanon">Lebanon</a>, and the <a href="/enwiki/wiki/United_Arab_Emirates" title="United Arab Emirates">UAE</a> during early 2007.
</p><p>In October 2008, Pepsi announced it would be redesigning its logo and re-branding many of its products. <a href="/enwiki/wiki/Pepsi" title="Pepsi">Pepsi</a>, <a href="/enwiki/wiki/Diet_Pepsi" title="Diet Pepsi">Diet Pepsi</a>, and Pepsi Max all use lower-case fonts for name brands, <a href="/enwiki/wiki/Mountain_Dew" title="Mountain Dew">Mountain Dew</a> was renamed "Mtn Dew", and Diet Pepsi Max was re-branded as Pepsi Max. The brand's <a href="/enwiki/wiki/Pepsi_Globe" title="Pepsi Globe">blue and red globe trademark</a> became a series of "smiles", with the central white band arcing at different angles depending on the product. The new imagery is being used. In the case of Pepsi Max, besides renaming of the drink its international name, the logo has a large "smile" likely to emphasize the North American drink's "Wake up people!" advertising campaign, and also uses <a href="/enwiki/wiki/Black" title="Black">black</a> in the bottom half of the globe as opposed to the more standard <a href="/enwiki/wiki/Royal_blue" title="Royal blue">royal blue</a>. The new lower-case font used on Pepsi's products is reminiscent of the font used in Diet Pepsi's logo from the 1960s to the mid-1980s. The website for the "Wake up people!" campaign now redirects to the <a href="/enwiki/wiki/Pepsi_Refresh_Project" title="Pepsi Refresh Project">Pepsi Refresh Project</a>. It is expected that the version of Pepsi Max outside North America will adopt the new logo used by its US–Canada counterpart; this has now occurred in Australia. In the UK, the cans now have the "Pepsi" text and the new Pepsi globe (with the normal Pepsi "smile" and the blue bottom half, as opposed to the black half used in the US) but the "Max" is in the previous style.
</p><p>A Pepsi Max Lime version was released in the United States in February 2010 under the name "Pepsi Max Cease Fire" It was introduced in the UK in late-2011. It was cross-promoted with a new flavor series of <a href="/enwiki/wiki/Doritos" title="Doritos">Doritos</a> chips called "3rd Degree Burn". In July 2010, Pepsi began to move its North American branding for Pepsi Max to match its global branding. It now carries a Max typography similar to that used worldwide, and rolled out a new slogan: "Zero Calories. Maximum Pepsi Taste". Its formula has not changed. In May 2011, Pepsi introduced the drink to Spain. In 2016, the drink was introduced to Venezuela. In 2017 Pepsi Max was launched in Costa Rica<sup id="cite_ref-1" class="reference"><a href="#cite_note-1">[1]</a></sup>
</p><p>In 2013, Pepsi Max collaborated with English magician Steven Frayne, also known as <a href="/enwiki/wiki/Dynamo_(magician)" title="Dynamo (magician)">Dynamo</a>, as part of their 'Live for Now' campaign which was launched the previous year. As part of a launch event, Dynamo was seen in London hanging from the side of a number 543 double-decker bus on its journey along Millbank, past the Houses of Parliament and across Westminster Bridge, while hundreds of passers by watched.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2">[2]</a></sup><sup id="cite_ref-3" class="reference"><a href="#cite_note-3">[3]</a></sup> The partnership also saw Dynamo appear in an on-pack promotion on cans and bottles of Pepsi Max during July and August, and secured 19 million unique impressions & 7 million total video views on social media.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4">[4]</a></sup>
</p><p>In 2017, the drink was reintroduced in <a href="/enwiki/wiki/Belarus" title="Belarus">Belarus</a>, the <a href="/enwiki/wiki/Czech_Republic" title="Czech Republic">Czech Republic</a>, <a href="/enwiki/wiki/Greece" title="Greece">Greece</a>, <a href="/enwiki/wiki/Hungary" title="Hungary">Hungary</a>, <a href="/enwiki/wiki/India" title="India">India</a>, <a href="/enwiki/wiki/Slovakia" title="Slovakia">Slovakia</a>, <a href="/enwiki/wiki/Slovenia" title="Slovenia">Slovenia</a>, <a href="/enwiki/wiki/Turkey" title="Turkey">Turkey</a> and <a href="/enwiki/wiki/Ukraine" title="Ukraine">Ukraine</a> as Pepsi Black. As of 2017 it is available as Pepsi Max in <a href="/enwiki/wiki/Albania" title="Albania">Albania</a>, <a href="/enwiki/wiki/Australia" title="Australia">Australia</a>, <a href="/enwiki/wiki/Austria" title="Austria">Austria</a>, <a href="/enwiki/wiki/Belgium" title="Belgium">Belgium</a>, <a href="/enwiki/wiki/Bosnia_and_Herzegovina" title="Bosnia and Herzegovina">Bosnia and Herzegovina</a>, <a href="/enwiki/wiki/China" title="China">China</a>, <a href="/enwiki/wiki/Croatia" title="Croatia">Croatia</a>, <a href="/enwiki/wiki/Denmark" title="Denmark">Denmark</a>, <a href="/enwiki/wiki/Finland" title="Finland">Finland</a>, <a href="/enwiki/wiki/France" title="France">France</a>, <a href="/enwiki/wiki/Germany" title="Germany">Germany</a>, <a href="/enwiki/wiki/Italy" title="Italy">Italy</a>, <a href="/enwiki/wiki/Ireland" title="Ireland">Ireland</a>, <a href="/enwiki/wiki/Liechtenstein" title="Liechtenstein">Liechtenstein</a>, <a href="/enwiki/wiki/Luxembourg" title="Luxembourg">Luxembourg</a>, <a href="/enwiki/wiki/Republic_of_Macedonia" class="mw-redirect" title="Republic of Macedonia">Macedonia</a>, <a href="/enwiki/wiki/Moldova" title="Moldova">Moldova</a>, <a href="/enwiki/wiki/Montenegro" title="Montenegro">Montenegro</a>, the <a href="/enwiki/wiki/Netherlands" title="Netherlands">Netherlands</a>, <a href="/enwiki/wiki/New_Zealand" title="New Zealand">New Zealand</a>, <a href="/enwiki/wiki/Norway" title="Norway">Norway</a>, the <a href="/enwiki/wiki/Philippines" title="Philippines">Philippines</a>, <a href="/enwiki/wiki/Poland" title="Poland">Poland</a>, <a href="/enwiki/wiki/Portugal" title="Portugal">Portugal</a>, <a href="/enwiki/wiki/Romania" title="Romania">Romania</a>, <a href="/enwiki/wiki/Russia" title="Russia">Russia</a>, <a href="/enwiki/wiki/Serbia" title="Serbia">Serbia</a>, <a href="/enwiki/wiki/Spain" title="Spain">Spain</a>, <a href="/enwiki/wiki/Sweden" title="Sweden">Sweden</a>, <a href="/enwiki/wiki/Switzerland" title="Switzerland">Switzerland</a>, <a href="/enwiki/wiki/Thailand" title="Thailand">Thailand</a>, the <a href="/enwiki/wiki/United_Kingdom" title="United Kingdom">United Kingdom</a>, and <a href="/enwiki/wiki/Venezuela" title="Venezuela">Venezuela</a>.
</p>
<h2><span class="mw-headline" id="Product_positioning">Product positioning</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/enwiki/w/index.php?title=Pepsi_Max&action=edit&section=2" title="Edit section: Product positioning">edit</a><span class="mw-editsection-bracket">]</span></span></h2>
<p>Recent UK/Australia Pepsi Max television advertisements have featured the taglines "Maximum taste, no sugar" and "Don't worry, there's no sugar." Some have incorporated <a href="/enwiki/wiki/Extreme_sport" title="Extreme sport">extreme sports</a> and video games such as <a href="/enwiki/w/index.php?title=Motocross_Mania&action=edit&redlink=1" class="new" title="Motocross Mania (page does not exist)">Motocross Mania</a> in an attempt to appeal to young men (in contrast to other diet cola drinks, which tend to target young women). The British advertising campaign involved retouched versions of the American "Do the Dew" commercials for <a href="/enwiki/wiki/Mountain_Dew" title="Mountain Dew">Mountain Dew</a> (A variant of which is sold in the UK), rebranded as "Live life to the Max".
</p>
<div class="thumb tright"><div class="thumbinner" style="width:252px;"><a href="/enwiki/wiki/File:Zero_to_Max.jpg" class="image"><img alt="" src="/upwiki/wikipedia/commons/thumb/b/b7/Zero_to_Max.jpg/250px-Zero_to_Max.jpg" decoding="async" width="250" height="121" class="thumbimage" srcset="/upwiki/wikipedia/commons/thumb/b/b7/Zero_to_Max.jpg/375px-Zero_to_Max.jpg 1.5x, /upwiki/wikipedia/commons/thumb/b/b7/Zero_to_Max.jpg/500px-Zero_to_Max.jpg 2x" data-file-width="1286" data-file-height="623" /></a> <div class="thumbcaption"><div class="magnify"><a href="/enwiki/wiki/File:Zero_to_Max.jpg" class="internal" title="Enlarge"></a></div>"Zero to Max" campaign poster advertising Pepsi Max on the <a href="/enwiki/wiki/London_Underground" title="London Underground">London Underground</a></div></div></div>
<p><a href="/enwiki/wiki/Coca-Cola_Zero_Sugar" title="Coca-Cola Zero Sugar">Coca-Cola Zero</a>, a sugar-free cola from <a href="/enwiki/wiki/The_Coca-Cola_Company" title="The Coca-Cola Company">The Coca-Cola Company</a>, is marketed in a similar manner. In the UK, some Coke Zero advertising alluded to Pepsi Max, leading to a counter-campaign by Pepsi extolling the virtues of the concept of "maximum" over that of "zero".<sup id="cite_ref-5" class="reference"><a href="#cite_note-5">[5]</a></sup><sup id="cite_ref-6" class="reference"><a href="#cite_note-6">[6]</a></sup><sup id="cite_ref-7" class="reference"><a href="#cite_note-7">[7]</a></sup>
</p>
<h3><span class="mw-headline" id="Variants">Variants</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/enwiki/w/index.php?title=Pepsi_Max&action=edit&section=3" title="Edit section: Variants">edit</a><span class="mw-editsection-bracket">]</span></span></h3>
<table class="wikitable">
<tbody><tr>
<th>Name
</th>
<th>Definition
</th></tr>
<tr>
<td>Lemon and Lime Twist
</td>
<td>Pepsi Max with a lemon and lime flavor. It was sold in the United Kingdom and Argentina for a time and was sold in France under the name <i>Pepsi Max Citron Citron Vert</i>. Pepsi Twist with lemon was also available in Norway in the early 2000s, and is currently available in Poland.
</td></tr>
<tr>
<td>Lime
</td>
<td>Pepsi Max with a lime flavor. Currently available in Finland, Sweden, and Iceland.
</td></tr>
<tr>
<td>Cease Fire
</td>
<td>Pepsi Max with a lime flavor. Sold in North America during 2010, and Australia in 2011 which was cross-promoted with limited edition Degree Burn flavors of <a href="/enwiki/wiki/Doritos" title="Doritos">Doritos</a>. It was later sold in the UK as <i>Pepsi Max Citrus Freeze</i> in 2011, being promoted with Jalapeño Fire Doritos as a part of a promotion. It was later re-released as a permanent flavor in Australia as Pepsi Max Lime, and was later released in France under the same name.
</td></tr>
<tr>
<td>Punch
</td>
<td>Pepsi Max with a ginger and cinnamon flavor. It was sold in the UK during Christmas 2005 and is similar to the North American <a href="/enwiki/wiki/Pepsi_Holiday_Spice" class="mw-redirect" title="Pepsi Holiday Spice">Pepsi Holiday Spice</a> which was sold the year before and the year after.
</td></tr>
<tr>
<td><a href="/enwiki/wiki/Cappuccino" title="Cappuccino">Coffee Cino</a>
</td>
<td>Pepsi Max with a coffee flavor. It was sold for a short time in some European countries.
</td></tr>
<tr>
<td>Cool Lemon
</td>
<td>Pepsi Max with a lemon flavor. It is currently being sold in The Netherlands and Belgium.
</td></tr>
<tr>
<td>Chill
</td>
<td>Pepsi Max with an apple flavor. It was sold in Sweden and Finland as a limited edition in the summer of 2007.
</td></tr>
<tr>
<td>Mojo
</td>
<td>Pepsi Max with a mint and lime flavor. It was sold in Finland as a limited edition in 2008 and was also sold in Denmark until August 2009 under the name <i>Pepsi Max Mojito</i>.
</td></tr>
<tr>
<td>Cherry
</td>
<td>Pepsi Max with a cherry flavor. It was first sold in the UK in 2011 and has since become available in Germany, Norway, Denmark, Finland, and the Netherlands. It was also released as Pepsi Max Cherry Blast in the United States in 2015.
</td></tr>
<tr>
<td>Ginger
</td>
<td>Pepsi Max with ginger flavor. Released in the UK, Norway, Sweden, Finland, Germany, Denmark, and the Netherlands in 2017.
</td></tr>
<tr>
<td>Vanilla
</td>
<td>Pepsi Max with a vanilla flavor. It was first sold in Australia in 2017, in New Zealand in 2018 and in Poland during 2018 and 2019.
</td></tr>
<tr>
<td>Raspberry
</td>
<td>Pepsi Max with a raspberry flavour. Released in Australia in 2018 and in the United Kingdom in 2019.
</td></tr>
<tr>
<td>Creaming Soda
</td>
<td>Pepsi Max with a creaming soda flavour. Released in Australia in 2019.
</td></tr></tbody></table>
<p>In early-2005, the North American drink Pepsi ONE was revised, with <a href="/enwiki/wiki/Splenda" title="Splenda">Splenda</a> brand <a href="/enwiki/wiki/Sucralose" title="Sucralose">sucralose</a> replacing the aspartame ingredient.
</p>
<h2><span class="mw-headline" id="Canadian_formulation">Canadian formulation</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/enwiki/w/index.php?title=Pepsi_Max&action=edit&section=4" title="Edit section: Canadian formulation">edit</a><span class="mw-editsection-bracket">]</span></span></h2>
<p>Beginning in early 1994, an entirely different Pepsi Max was marketed in <a href="/enwiki/wiki/Canada" title="Canada">Canada</a>. Now regarded as a precursor to <a href="/enwiki/wiki/Pepsi_Edge" class="mw-redirect" title="Pepsi Edge">Pepsi Edge</a>, it was sweetened with a combination of aspartame and <a href="/enwiki/wiki/High_fructose_corn_syrup" class="mw-redirect" title="High fructose corn syrup">high fructose corn syrup</a>. As a result, it contained two-thirds fewer calories than full-sugar colas (including regular Pepsi), but more calories than conventional diet/light colas (or the version of Pepsi Max sold elsewhere). The Canadian product was discontinued in 2002; the <a href="/enwiki/wiki/Diet_Pepsi_Max" class="mw-redirect" title="Diet Pepsi Max">Diet Pepsi Max</a> product introduced in 2008 has no direct relationship to the earlier formulation.
</p>
<h2><span class="mw-headline" id="See_also">See also</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/enwiki/w/index.php?title=Pepsi_Max&action=edit&section=5" title="Edit section: See also">edit</a><span class="mw-editsection-bracket">]</span></span></h2>
<ul><li><a href="/enwiki/wiki/List_of_Pepsi_variations" title="List of Pepsi variations">List of Pepsi variations</a></li></ul>
<h2><span class="mw-headline" id="Further_reading">Further reading</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/enwiki/w/index.php?title=Pepsi_Max&action=edit&section=6" title="Edit section: Further reading">edit</a><span class="mw-editsection-bracket">]</span></span></h2>
<ul><li>Kotabe, M. and Helsen, K. <i>Global Marketing Management</i>, John Wiley & Sons, 2004. <style data-mw-deduplicate="TemplateStyles:r886058088">.mw-parser-output cite.citation{font-style:inherit}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation .cs1-lock-free a{background:url("/upwiki/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration a{background:url("/upwiki/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-subscription a{background:url("/upwiki/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-ws-icon a{background:url("/upwiki/wikipedia/commons/thumb/4/4c/Wikisource-logo.svg/12px-Wikisource-logo.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-maint{display:none;color:#33aa33;margin-left:0.3em}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}</style><a href="/enwiki/wiki/International_Standard_Book_Number" title="International Standard Book Number">ISBN</a> <a href="/enwiki/wiki/Special:BookSources/0-471-23062-6" title="Special:BookSources/0-471-23062-6">0-471-23062-6</a></li></ul>
<h2><span class="mw-headline" id="References">References</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/enwiki/w/index.php?title=Pepsi_Max&action=edit&section=7" title="Edit section: References">edit</a><span class="mw-editsection-bracket">]</span></span></h2>
<div class="reflist" style="list-style-type: decimal;">
<div class="mw-references-wrap"><ol class="references">
<li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><cite class="citation web"><a rel="nofollow" class="external text" href="https://adondeirhoy.com/noticias/pepsi-max">"Lanzamiento Pepsi Max en Costa Rica"</a>. Adondeirhoy.com. 20 November 2017.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Lanzamiento+Pepsi+Max+en+Costa+Rica&rft.pub=Adondeirhoy.com&rft.date=2017-11-20&rft_id=https%3A%2F%2Fadondeirhoy.com%2Fnoticias%2Fpepsi-max&rfr_id=info%3Asid%2Fen.wikipedia.org%3APepsi+Max" class="Z3988"></span><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r886058088"/></span>
</li>
<li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><cite class="citation web"><a rel="nofollow" class="external text" href="https://metro.co.uk/2013/06/27/revealed-the-secrets-behind-magician-dynamos-london-bus-levitation-trick-3859172/">"Revealed: Secrets behind Dynamo bus trick"</a>. <i>Metro</i>. 2013-06-27<span class="reference-accessdate">. Retrieved <span class="nowrap">2019-06-12</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Metro&rft.atitle=Revealed%3A+Secrets+behind+Dynamo+bus+trick&rft.date=2013-06-27&rft_id=https%3A%2F%2Fmetro.co.uk%2F2013%2F06%2F27%2Frevealed-the-secrets-behind-magician-dynamos-london-bus-levitation-trick-3859172%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3APepsi+Max" class="Z3988"></span><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r886058088"/></span>
</li>
<li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><cite class="citation news">Haynes, Jonathan (2013-06-24). <a rel="nofollow" class="external text" href="https://www.theguardian.com/uk/2013/jun/24/dynamo-levitate-london-bus">"Dynamo 'levitates' beside London bus - but how does he do it?"</a>. <i>The Guardian</i>. <a href="/enwiki/wiki/International_Standard_Serial_Number" title="International Standard Serial Number">ISSN</a> <a rel="nofollow" class="external text" href="/enwiki//www.worldcat.org/issn/0261-3077">0261-3077</a><span class="reference-accessdate">. Retrieved <span class="nowrap">2019-06-12</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Guardian&rft.atitle=Dynamo+%27levitates%27+beside+London+bus+-+but+how+does+he+do+it%3F&rft.date=2013-06-24&rft.issn=0261-3077&rft.aulast=Haynes&rft.aufirst=Jonathan&rft_id=https%3A%2F%2Fwww.theguardian.com%2Fuk%2F2013%2Fjun%2F24%2Fdynamo-levitate-london-bus&rfr_id=info%3Asid%2Fen.wikipedia.org%3APepsi+Max" class="Z3988"></span><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r886058088"/></span>
</li>
<li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><cite class="citation web"><a rel="nofollow" class="external text" href="https://www.campaignlive.co.uk/article/dynamo-performs-bus-levitation-magic-pepsi-max/1188075">"Dynamo performs bus levitation magic for Pepsi Max"</a>. <i>www.campaignlive.co.uk</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2019-06-12</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.campaignlive.co.uk&rft.atitle=Dynamo+performs+bus+levitation+magic+for+Pepsi+Max&rft_id=https%3A%2F%2Fwww.campaignlive.co.uk%2Farticle%2Fdynamo-performs-bus-levitation-magic-pepsi-max%2F1188075&rfr_id=info%3Asid%2Fen.wikipedia.org%3APepsi+Max" class="Z3988"></span><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r886058088"/></span>
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<li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><cite class="citation web">Leow, Mikelle (2018-04-26). <a rel="nofollow" class="external text" href="https://designtaxi.com/news/399398/Pepsi-Ad-Mischievously-Pokes-Fun-At-Diet-Coke-Without-Dropping-Names/">"Pepsi Ad Mischievously Pokes Fun At Diet Coke Without Dropping Names"</a>. <i><a href="/enwiki/wiki/TAXI_(website)" title="TAXI (website)">TAXI (website)</a></i><span class="reference-accessdate">. Retrieved <span class="nowrap">2019-08-22</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=TAXI+%28website%29&rft.atitle=Pepsi+Ad+Mischievously+Pokes+Fun+At+Diet+Coke+Without+Dropping+Names&rft.date=2018-04-26&rft.aulast=Leow&rft.aufirst=Mikelle&rft_id=https%3A%2F%2Fdesigntaxi.com%2Fnews%2F399398%2FPepsi-Ad-Mischievously-Pokes-Fun-At-Diet-Coke-Without-Dropping-Names%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3APepsi+Max" class="Z3988"></span><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r886058088"/></span>
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<li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><cite class="citation book">Penco, C.; Domaneschi, F. (2016). <a rel="nofollow" class="external text" href="https://books.google.co.uk/books?id=zpiODAAAQBAJ&pg=PA83"><i>Come non detto: Usi e abusi dei sottintesi</i></a>. i Robinson / Letture (in Italian). Editori Laterza. p. 83. <a href="/enwiki/wiki/International_Standard_Book_Number" title="International Standard Book Number">ISBN</a> <a href="/enwiki/wiki/Special:BookSources/978-88-581-2430-7" title="Special:BookSources/978-88-581-2430-7"><bdi>978-88-581-2430-7</bdi></a><span class="reference-accessdate">. Retrieved <span class="nowrap">2019-08-22</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Come+non+detto%3A+Usi+e+abusi+dei+sottintesi&rft.series=i+Robinson+%2F+Letture&rft.pages=83&rft.pub=Editori+Laterza&rft.date=2016&rft.isbn=978-88-581-2430-7&rft.aulast=Penco&rft.aufirst=C.&rft.au=Domaneschi%2C+F.&rft_id=https%3A%2F%2Fbooks.google.co.uk%2Fbooks%3Fid%3DzpiODAAAQBAJ%26pg%3DPA83&rfr_id=info%3Asid%2Fen.wikipedia.org%3APepsi+Max" class="Z3988"></span><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r886058088"/></span>
</li>
</ol></div></div>
<h2><span class="mw-headline" id="External_links">External links</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/enwiki/w/index.php?title=Pepsi_Max&action=edit&section=8" title="Edit section: External links">edit</a><span class="mw-editsection-bracket">]</span></span></h2>
<ul><li><a rel="nofollow" class="external text" href="http://www.pepsico.com/">PepsiCo</a></li></ul>
<div role="navigation" class="navbox" aria-labelledby="PepsiCo" style="padding:3px"><table class="nowraplinks mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><div class="plainlinks hlist navbar mini"><ul><li class="nv-view"><a href="/enwiki/wiki/Template:PepsiCo" title="Template:PepsiCo"><abbr title="View this template" style=";;background:none transparent;border:none;-moz-box-shadow:none;-webkit-box-shadow:none;box-shadow:none; padding:0;">v</abbr></a></li><li class="nv-talk"><a href="/enwiki/wiki/Template_talk:PepsiCo" title="Template talk:PepsiCo"><abbr title="Discuss this template" style=";;background:none transparent;border:none;-moz-box-shadow:none;-webkit-box-shadow:none;box-shadow:none; padding:0;">t</abbr></a></li><li class="nv-edit"><a class="external text" href="https://en.wikipedia.org/enwiki/w/index.php?title=Template:PepsiCo&action=edit"><abbr title="Edit this template" style=";;background:none transparent;border:none;-moz-box-shadow:none;-webkit-box-shadow:none;box-shadow:none; padding:0;">e</abbr></a></li></ul></div><div id="PepsiCo" style="font-size:114%;margin:0 4em"><a href="/enwiki/wiki/PepsiCo" title="PepsiCo">PepsiCo</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list navbox-odd hlist" style="text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px"><div style="padding:0em 0.25em">
<ul><li><a href="/enwiki/wiki/Caleb_Bradham" title="Caleb Bradham">Caleb Bradham</a> (founder)</li>
<li><a href="/enwiki/wiki/Indra_Nooyi" title="Indra Nooyi">Indra Nooyi</a> <span style="font-size:85%;">(chairman)</span></li>
<li><a href="/enwiki/wiki/Ramon_Laguarta" title="Ramon Laguarta">Ramon Laguarta</a> <span style="font-size:85%;">(CEO)</span></li>
<li><a href="/enwiki/wiki/Robert_E._Allen_(telecommunications_executive)" title="Robert E. Allen (telecommunications executive)">Robert E. Allen</a></li>
<li><a href="/enwiki/wiki/Dina_Dublon" title="Dina Dublon">Dina Dublon</a></li>
<li><a href="/enwiki/wiki/Alberto_Ibarg%C3%BCen" title="Alberto Ibargüen">Alberto Ibargüen</a></li>
<li><a href="/enwiki/wiki/Steven_Reinemund" title="Steven Reinemund">Steven Reinemund</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/enwiki/wiki/Pepsi" title="Pepsi">Pepsi</a></th><td class="navbox-list navbox-even hlist" style="text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px"><div style="padding:0em 0.25em">
<ul><li><a href="/enwiki/wiki/Diet_Pepsi" title="Diet Pepsi">Diet Pepsi</a></li>
<li><a class="mw-selflink selflink">Pepsi Max</a></li>
<li><a href="/enwiki/wiki/Pepsi_Zero_Sugar" title="Pepsi Zero Sugar">Pepsi Zero Sugar</a></li>
<li><a href="/enwiki/wiki/Pepsi_Next" title="Pepsi Next">Pepsi Next</a></li>
<li><a href="/enwiki/wiki/Pepsi-Cola_Made_with_Real_Sugar" title="Pepsi-Cola Made with Real Sugar">Pepsi-Cola Made with Real Sugar</a></li>
<li><a href="/enwiki/wiki/Jazz_(soft_drink)" title="Jazz (soft drink)">Jazz Diet</a></li>
<li><a href="/enwiki/wiki/Kas" title="Kas">Kas</a></li>
<li><a href="/enwiki/wiki/Izze" title="Izze">Izze</a></li>
<li><a href="/enwiki/wiki/Mountain_Dew" title="Mountain Dew">Mountain Dew</a></li>
<li><a href="/enwiki/wiki/Manzanita_Sol" title="Manzanita Sol">Manzanita Sol</a></li>
<li><a href="/enwiki/wiki/Mirinda" title="Mirinda">Mirinda</a></li>
<li><a href="/enwiki/wiki/Sierra_Mist" title="Sierra Mist">Sierra Mist</a></li>
<li><a href="/enwiki/wiki/Mug_Root_Beer" title="Mug Root Beer">Mug Root Beer</a></li>
<li><a href="/enwiki/wiki/Slice_(drink)" title="Slice (drink)">Slice</a></li>
<li><a href="/enwiki/wiki/Amp_Energy" title="Amp Energy">Amp Energy</a></li>
<li><a href="/enwiki/wiki/Aquafina" title="Aquafina">Aquafina</a></li>
<li><a href="/enwiki/wiki/Lipton" title="Lipton">Lipton</a> (<a href="/enwiki/wiki/Brisk_(beverage)" class="mw-redirect" title="Brisk (beverage)">Brisk</a></li>
<li><a href="/enwiki/wiki/Lipton#Lipton_Iced_Tea" title="Lipton">Iced Tea</a>) (under license)</li>
<li><a href="/enwiki/wiki/No_Fear#No_Fear_Energy" title="No Fear">No Fear</a> (under license)</li>
<li><a href="/enwiki/wiki/Ocean_Spray_(cooperative)" title="Ocean Spray (cooperative)">Ocean Spray</a> (under license)</li>
<li><a href="/enwiki/wiki/Starbucks" title="Starbucks">Starbucks </a> (under license inc.
<ul><li><a href="/enwiki/wiki/Ethos_Water" title="Ethos Water">Ethos Water</a></li>
<li><a href="/enwiki/wiki/Frappuccino" title="Frappuccino">Frappuccino</a>)</li></ul></li>
<li><a href="/enwiki/wiki/SoBe" title="SoBe">SoBe</a></li>
<li><a href="/enwiki/wiki/Shani_(drink)" title="Shani (drink)">Shani</a></li>
<li><a href="/enwiki/wiki/Duke%27s_Lemonade" title="Duke's Lemonade">Duke's Lemonade</a></li>
<li><a href="/enwiki/wiki/Duke%27s_Mangola" title="Duke's Mangola">Duke's Mangola</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/enwiki/wiki/Frito-Lay" title="Frito-Lay">Frito-Lay</a><br /><a href="/enwiki/wiki/Frito-Lay_Canada" title="Frito-Lay Canada">(Canada)</a></th><td class="navbox-list navbox-odd hlist" style="text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px"><div style="padding:0em 0.25em">
<ul><li><a href="/enwiki/wiki/Lay%27s" title="Lay's">Lay's</a></li>
<li><a href="/enwiki/wiki/Ruffles" title="Ruffles">Ruffles</a></li>
<li><a href="/enwiki/wiki/Doritos" title="Doritos">Doritos</a></li>
<li><a href="/enwiki/wiki/Tostitos" title="Tostitos">Tostitos</a></li>
<li><a href="/enwiki/wiki/Fritos" title="Fritos">Fritos</a></li>
<li><a href="/enwiki/wiki/Cheetos" title="Cheetos">Cheetos</a></li>
<li><a href="/enwiki/wiki/Rold_Gold" title="Rold Gold">Rold Gold</a></li>
<li><a href="/enwiki/wiki/Funyuns" title="Funyuns">Funyuns</a></li>
<li><a href="/enwiki/wiki/Sun_Chips" title="Sun Chips">Sun Chips</a></li>
<li><a href="/enwiki/wiki/Cracker_Jack" title="Cracker Jack">Cracker Jack</a></li>
<li><a href="/enwiki/wiki/Munchos" title="Munchos">Munchos</a></li>
<li><a href="/enwiki/wiki/Smartfood" title="Smartfood">Smartfood</a></li>
<li><a href="/enwiki/wiki/Oberto_Sausage_Company" title="Oberto Sausage Company">Oberto</a> (distributed)</li>
<li><a href="/enwiki/wiki/Hostess_Potato_Chips" title="Hostess Potato Chips">Hostess</a></li>
<li><a href="/enwiki/wiki/Lay%27s_Stax" title="Lay's Stax">Lay's Stax</a></li>
<li><a href="/enwiki/wiki/Miss_Vickie%27s" title="Miss Vickie's">Miss Vickie's</a></li>
<li><a href="/enwiki/wiki/Munchies_(snack_mix)" title="Munchies (snack mix)">Munchies</a></li>
<li><a href="/enwiki/wiki/Walkers_(snack_foods)" title="Walkers (snack foods)">Walkers</a></li>
<li><a href="/enwiki/wiki/Sabritas" title="Sabritas">Sabritas</a></li>
<li><a href="/enwiki/wiki/The_Smith%27s_Snackfood_Company" title="The Smith's Snackfood Company">Smith's</a></li>
<li><a href="/enwiki/wiki/Bluebird_Foods" title="Bluebird Foods">Bluebird</a></li>
<li><a href="/enwiki/wiki/Gamesa" title="Gamesa">Gamesa</a></li>
<li><a href="/enwiki/wiki/Kurkure" title="Kurkure">Kurkure</a></li>
<li><a href="/enwiki/wiki/Uncle_Chipps" title="Uncle Chipps">Uncle Chipps</a></li>
<li><a href="/enwiki/wiki/Sabra_(company)" title="Sabra (company)">Sabra</a> (49%)</li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/enwiki/wiki/Tropicana_Products" title="Tropicana Products">Tropicana Products</a></th><td class="navbox-list navbox-even hlist" style="text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px"><div style="padding:0em 0.25em">
<ul><li><a href="/enwiki/wiki/Copella" title="Copella">Copella</a></li>
<li><a href="/enwiki/wiki/Dole_Food_Company" title="Dole Food Company">Dole</a> (under license)</li>
<li><a href="/enwiki/wiki/Naked_Juice" title="Naked Juice">Naked</a></li>
<li><a href="/enwiki/wiki/Tropicana_Products" title="Tropicana Products">Tropicana</a></li>
<li><a href="/enwiki/wiki/Tropolis" title="Tropolis">Tropolis</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/enwiki/wiki/Quaker_Oats_Company" title="Quaker Oats Company">Quaker Oats Company</a></th><td class="navbox-list navbox-odd hlist" style="text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px"><div style="padding:0em 0.25em">
<ul><li><a href="/enwiki/wiki/Quaker_Instant_Oatmeal" title="Quaker Instant Oatmeal">Quaker Instant Oatmeal</a></li>
<li><a href="/enwiki/wiki/Cap%27n_Crunch" title="Cap'n Crunch">Cap'n Crunch</a></li>
<li><a href="/enwiki/wiki/Life_(cereal)" title="Life (cereal)">Life</a></li>
<li><a href="/enwiki/wiki/Quisp" title="Quisp">Quisp</a></li>
<li><a href="/enwiki/wiki/King_Vitaman" title="King Vitaman">King Vitaman</a></li>
<li><a href="/enwiki/wiki/Oh%27s" title="Oh's">Oh's</a></li>
<li><a href="/enwiki/wiki/Aunt_Jemima" title="Aunt Jemima">Aunt Jemima</a></li>
<li><a href="/enwiki/wiki/Chewy_Granola_Bars" class="mw-redirect" title="Chewy Granola Bars">Chewy Granola Bars</a></li>
<li><a href="/enwiki/wiki/Rice-A-Roni" title="Rice-A-Roni">Rice-A-Roni</a></li>
<li><a href="/enwiki/wiki/Toddy_(PepsiCo)" title="Toddy (PepsiCo)">Toddy</a></li>
<li><a href="/enwiki/wiki/Scott%27s_Porage_Oats" title="Scott's Porage Oats">Scott's Porage Oats</a></li>
<li><a href="/enwiki/wiki/Wimm-Bill-Dann_Foods" title="Wimm-Bill-Dann Foods">Tchudo</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/enwiki/wiki/Gatorade" title="Gatorade">Gatorade</a></th><td class="navbox-list navbox-even hlist" style="text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px"><div style="padding:0em 0.25em">
<ul><li><a href="/enwiki/wiki/Propel_Fitness_Water" title="Propel Fitness Water">Propel Fitness Water</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other holdings</th><td class="navbox-list navbox-odd hlist" style="text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px"><div style="padding:0em 0.25em">
<ul><li><a href="/enwiki/wiki/Lebedyansky_(company)" title="Lebedyansky (company)">Lebedyansky</a></li>
<li><a href="/enwiki/wiki/Sandora" title="Sandora">Sandora</a></li>
<li><a href="/enwiki/wiki/Simba_(South_African_company)" title="Simba (South African company)">Simba</a></li>
<li><a href="/enwiki/wiki/SodaStream" title="SodaStream">SodaStream</a></li>
<li><a href="/enwiki/wiki/Wimm-Bill-Dann_Foods" title="Wimm-Bill-Dann Foods">Wimm-Bill-Dann</a></li>
<li><a href="/enwiki/wiki/Duke_and_Sons" title="Duke and Sons">Duke and Sons</a></li>
<li><a href="/enwiki/wiki/Pepsi_P1" title="Pepsi P1">Pepsi P1</a></li></ul>
</div></td></tr></tbody></table></div>
<div role="navigation" class="navbox" aria-labelledby="Varieties_of_Pepsi" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><div class="plainlinks hlist navbar mini"><ul><li class="nv-view"><a href="/enwiki/wiki/Template:Varieties_of_Pepsi" title="Template:Varieties of Pepsi"><abbr title="View this template" style=";;background:none transparent;border:none;-moz-box-shadow:none;-webkit-box-shadow:none;box-shadow:none; padding:0;">v</abbr></a></li><li class="nv-talk"><a href="/enwiki/wiki/Template_talk:Varieties_of_Pepsi" title="Template talk:Varieties of Pepsi"><abbr title="Discuss this template" style=";;background:none transparent;border:none;-moz-box-shadow:none;-webkit-box-shadow:none;box-shadow:none; padding:0;">t</abbr></a></li><li class="nv-edit"><a class="external text" href="https://en.wikipedia.org/enwiki/w/index.php?title=Template:Varieties_of_Pepsi&action=edit"><abbr title="Edit this template" style=";;background:none transparent;border:none;-moz-box-shadow:none;-webkit-box-shadow:none;box-shadow:none; padding:0;">e</abbr></a></li></ul></div><div id="Varieties_of_Pepsi" style="font-size:114%;margin:0 4em">Varieties of Pepsi</div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Regular</th><td class="navbox-list navbox-odd" style="text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px"><div style="padding:0em 0.25em">
<ul><li><a href="/enwiki/wiki/1893_from_the_makers_of_Pepsi-Cola" class="mw-redirect" title="1893 from the makers of Pepsi-Cola">1893 from the makers of Pepsi-Cola</a></li>
<li><a href="/enwiki/wiki/Pepsi" title="Pepsi">Pepsi</a></li>
<li><a href="/enwiki/wiki/Caffeine-Free_Pepsi" title="Caffeine-Free Pepsi">Caffeine-Free Pepsi</a></li>
<li><a href="/enwiki/wiki/Crystal_Pepsi" title="Crystal Pepsi">Crystal Pepsi</a></li>
<li><a href="/enwiki/wiki/Pepsi_Blue" title="Pepsi Blue">Pepsi Blue</a></li>
<li><a href="/enwiki/wiki/Pepsi_Raw" title="Pepsi Raw">Pepsi Raw</a> (Pepsi Natural)</li>
<li><a href="/enwiki/wiki/Pepsi-Cola_Made_with_Real_Sugar" title="Pepsi-Cola Made with Real Sugar">Pepsi-Cola Made with Real Sugar</a></li>
<li><a href="/enwiki/wiki/Pepsi_Twist" title="Pepsi Twist">Pepsi Twist</a></li>
<li><a href="/enwiki/wiki/Pepsi_Wild_Cherry" title="Pepsi Wild Cherry">Pepsi Wild Cherry</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Low-calorie</th><td class="navbox-list navbox-even" style="text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px"><div style="padding:0em 0.25em">
<ul><li><a href="/enwiki/wiki/Diet_Pepsi" title="Diet Pepsi">Diet Pepsi</a></li>
<li><a href="/enwiki/wiki/Jazz_(soft_drink)" title="Jazz (soft drink)">Jazz Diet Pepsi</a></li>
<li><a class="mw-selflink selflink">Pepsi Max</a></li>
<li><a href="/enwiki/wiki/Pepsi_Next" title="Pepsi Next">Pepsi Next</a></li>
<li><a href="/enwiki/wiki/Pepsi_One" title="Pepsi One">Pepsi One</a></li>
<li><a href="/enwiki/wiki/Pepsi_Special" title="Pepsi Special">Pepsi Special</a></li>
<li><a href="/enwiki/wiki/Pepsi_True" title="Pepsi True">Pepsi True</a></li>
<li><a href="/enwiki/wiki/Pepsi_Zero_Sugar" title="Pepsi Zero Sugar">Pepsi Zero Sugar</a></li></ul>
</div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div>
<ul><li><a href="/enwiki/wiki/List_of_Pepsi_variations" title="List of Pepsi variations">List of Pepsi variations</a></li></ul>
</div></td></tr></tbody></table></div>
<div role="navigation" class="navbox" aria-labelledby="Diet_drinks" style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><div class="plainlinks hlist navbar mini"><ul><li class="nv-view"><a href="/enwiki/wiki/Template:Diet_drinks" title="Template:Diet drinks"><abbr title="View this template" style=";;background:none transparent;border:none;-moz-box-shadow:none;-webkit-box-shadow:none;box-shadow:none; padding:0;">v</abbr></a></li><li class="nv-talk"><a href="/enwiki/wiki/Template_talk:Diet_drinks" title="Template talk:Diet drinks"><abbr title="Discuss this template" style=";;background:none transparent;border:none;-moz-box-shadow:none;-webkit-box-shadow:none;box-shadow:none; padding:0;">t</abbr></a></li><li class="nv-edit"><a class="external text" href="https://en.wikipedia.org/enwiki/w/index.php?title=Template:Diet_drinks&action=edit"><abbr title="Edit this template" style=";;background:none transparent;border:none;-moz-box-shadow:none;-webkit-box-shadow:none;box-shadow:none; padding:0;">e</abbr></a></li></ul></div><div id="Diet_drinks" style="font-size:114%;margin:0 4em"><a href="/enwiki/wiki/Diet_drink" title="Diet drink">Diet drinks</a></div></th></tr><tr><td colspan="2" class="navbox-list navbox-odd hlist" style="width:100%;padding:0px"><div style="padding:0em 0.25em">
<ul><li><a href="/enwiki/wiki/Big_Red_(drink)" class="mw-redirect" title="Big Red (drink)">Big Red</a></li>
<li><a href="/enwiki/wiki/Canfield%27s_Diet_Chocolate_Fudge" title="Canfield's Diet Chocolate Fudge">Canfield's Diet Chocolate Fudge</a></li>
<li><a href="/enwiki/wiki/Coca-Cola_C2" title="Coca-Cola C2">Coca-Cola C2</a></li>
<li><a href="/enwiki/wiki/Coca-Cola_Life" title="Coca-Cola Life">Coca-Cola Life</a></li>
<li><a href="/enwiki/wiki/Coca-Cola_Light_Sango" title="Coca-Cola Light Sango">Coca-Cola Light Sango</a></li>
<li><a href="/enwiki/wiki/Coca-Cola_Zero" class="mw-redirect" title="Coca-Cola Zero">Coca-Cola Zero</a></li>
<li><a href="/enwiki/wiki/Diet_Coke" title="Diet Coke">Diet Coke</a></li>
<li><a href="/enwiki/wiki/Diet_Mountain_Dew" title="Diet Mountain Dew">Diet Mountain Dew</a></li>
<li><a href="/enwiki/wiki/Diet_Pepsi" title="Diet Pepsi">Diet Pepsi</a></li>
<li><a href="/enwiki/wiki/Diet_Rite" title="Diet Rite">Diet Rite</a></li>
<li><a href="/enwiki/wiki/Diet_Dr_Pepper" class="mw-redirect" title="Diet Dr Pepper">Diet Dr Pepper</a></li>
<li><a href="/enwiki/wiki/Fanta" title="Fanta">Fanta</a></li>
<li><a href="/enwiki/wiki/Faygo" title="Faygo">Faygo</a></li>
<li><a href="/enwiki/wiki/Fitz%27s" title="Fitz's">Fitz's</a></li>
<li><a href="/enwiki/wiki/No-Cal" title="No-Cal">No-Cal</a></li>
<li><a class="mw-selflink selflink">Pepsi Max</a></li>
<li><a href="/enwiki/wiki/Pepsi_ONE" class="mw-redirect" title="Pepsi ONE">Pepsi ONE</a></li>
<li><a href="/enwiki/wiki/Shasta_(soft_drink)" title="Shasta (soft drink)">Shasta</a></li>
<li><a href="/enwiki/wiki/Sprite_Zero" class="mw-redirect" title="Sprite Zero">Sprite Zero</a></li>
<li><a href="/enwiki/wiki/Tab_(drink)" title="Tab (drink)">Tab</a></li>
<li><a href="/enwiki/wiki/Tab_Clear" title="Tab Clear">Tab Clear</a></li>
<li><a href="/enwiki/wiki/Tab_Energy" title="Tab Energy">Tab Energy</a></li>
<li><a href="/enwiki/wiki/Tava_(soft_drink)" title="Tava (soft drink)">Tava</a></li></ul>
</div></td></tr></tbody></table></div>
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Whether or not the change was made through a Tor exit node (tor_exit_node) | false |
Unix timestamp of change (timestamp) | 1578683474 |
