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'{{About|the British bakery chain|other uses|Birds (disambiguation)}} {{Use British English|date=March 2019}} {{Use dmy dates|date=March 2019}} {{infobox company | name = Birds (Derby) Limited | type = [[Privately held company|Private]] | founders = Frank, Thomas and Reginald Bird | num_locations = 65<ref name="NottPost"/> | industry = [[Food]] (Bakery Group) | products = Sandwiches, pies and pastries; baked goods | foundation = {{start date and age|df=yes|1919}} | location = [[Derby]], England, UK | homepage = {{URL|https://birdsbakery.com/}} }} '''Birds Bakery''', is a [[bakery]] chain based in [[Derby]], England. {{As of|October 2019}} the chain has 65 outlets across [[the Midlands]].<ref name="NottPost">{{cite news|url=https://www.nottinghampost.com/whats-on/food-drink/new-birds-bakery-shop-opens-3456859|title= New Birds Bakery shop opens in Nottingham city centre|newspaper=Nottingham Post|date=23 October 2019|accessdate=21 February 2020}}</ref> ==History== Birds was founded by Frank, Thomas and Reginald Bird after they purchased Peach’s bakery and pork butchers on Upper Dale Road in 1919.{{Citation needed|date=January 2020}} Eight years later they opened their second shop on Normanton Road and continued to expand across the town. When the last of the three brothers, Frank Bird, died in 1951, the bakery was taken over by two more members of the family, Reg and Paul Bird.<ref name="DerbyTelegraphHistory">{{cite news|url=https://www.derbytelegraph.co.uk/news/nostalgia/history-of-birds-bakery-derby-2085140|title= How three brothers created the Birds empire from a small Derby shop|newspaper=Derby Telegraph|date=8 October 2018|accessdate=27 March 2019}}</ref> In 1971 production was moved to a new building at Ascot Drive with their previous headquarters being demolished, and by 1972 Birds employed 300 people and operated 18 retail shops.<ref name="DerbyTelegraphHistory"/> In 2017 the 60th Birds shop opened in Sinfin<ref>{{cite news|url=https://www.derbytelegraph.co.uk/news/derby-news/birds-bakery-latest-opening-good-456182|title= New Birds bakery store opens in Sinfin|newspaper=Derby Telegraph|date=11 September 2017|accessdate=27 March 2019}}</ref> and the chain is continuing to expand, with 65 outlets {{as of|October 2019|lc=y}}.<ref name="NottPost"/> ==Controversy== <!-- IMPORTANT: Please do not add commentary, your own point of view, or your own personal analysis to Wikipedia articles. Doing so violates Wikipedia's [[WP:NPOV|neutral point of view policy]] and breaches the formal tone expected in an encyclopedia. Thank you. --> In 2020, Megan Metcalfe, who was the Store Manager of the Radcliffe-on-Trent branch, was sacked for gross misconduct after she accepted cash payments from elderly customers without bank cards during the COVID-19 pandemic.<ref name="NottinghamshireLive">{{cite news|url=https://www.nottinghampost.com/news/nottingham-news/birds-bakery-manager-sacked-taking-4378325|title= Birds Bakery manager sacked for taking cash payments and using her card to pay instead|newspaper=Nottinghamshire Live|date=30 July 2020|accessdate=1 August 2020}}</ref> This led to a petition being created calling for Ms Metcalfe, an employee with over 40 years of service to Birds, to be re-instated or compensated, which as of {{#dateformat:3 August 2020}} has over 13,000 signatures. <ref name="BritishBAKER">{{cite news|url= https://bakeryinfo.co.uk/retail/birds-bakery-hit-by-backlash-over-no-cash-payment-policy/647038.article |title= Card-only payment policy brings Birds backlash|date=3 August 2020|accessdate=3 August 2020}}</ref> ==References== {{Reflist|30em}} ==External links== * [https://birdsbakery.com/ Website] * [https://beta.companieshouse.gov.uk/company/00252672 Companies House listing] {{UK Food}} [[Category:1919 establishments in England]] [[Category:Bakeries of the United Kingdom]] [[Category:British companies established in 1919]] [[Category:Companies based in Derby]] [[Category:English brands]] [[Category:Food and drink companies established in 1919]] [[Category:Retail companies of the United Kingdom]] [[Category:Retail companies established in 1919]] [[Category:1919 establishments in the United Kingdom]] [[Category:Companies established in 1919]]'