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'{{short description|British writer (born 1974)}} {{Use British English|date=May 2015}} {{Use dmy dates|date=March 2014}} '''Shelina Zahra Janmohamed''' (born 13 April 1974) is a British writer. She is the author of ''Love in a Headscarf'' (2009), a memoir of growing up as a [[Islam in the United Kingdom|British Muslim]] woman.<ref name=kemp/> Her new book titled ''Generation M: Young Muslims Changing the World''<ref>Janmohamed, Shelina (2016). ''Generation M: Young Muslims Changing the World'', p. 256. I.B.Tauris, UK. {{ISBN|1780769091}}. |url=https://www.amazon.co.uk/Generation-Young-Muslims-Changing-World/dp/1780769091 |</ref><ref name=":0">{{Cite web|url=https://www.arabianbusiness.com/media/408866-meet-shelina-janmohamed-britains-leading-voice-on-what-muslims-want|title=Meet Shelina Janmohamed, Britain's leading voice on what Muslims want|website=ArabiannnnnnnnnnnnnnnnnnnnBusiness.com|language=en|access-date=2019-02-25}}</ref> was published in August 2016. ''Generation M'', as [[The Guardian]] puts it, "is the first detailed portrait" of the influential segment of the world’s "fastest growing religion", Islam.<ref name=Sherwood>{{cite web|last=Sherwood |first=Harriet |title=Meet Generation M: the young, affluent Muslims changing the world |publisher=[[The Guardian]] |work=[[Guardian Online]] |date=3 September 2016 |url=https://www.theguardian.com/world/2016/sep/03/meet-generation-m-the-young-affluent-muslims-changing-the-world |access-date=2017-04-28}}</ref> She is also a blogger: her blog is called ''Spirit 21''.<ref name=BBC>{{cite news |last=Casciani |first=Dominic |title=The battle over mosque reform |publisher=[[BBC News]] |work=[[BBC News Online]] |date=29 November 2007 |url=http://news.bbc.co.uk/2/hi/uk_news/magazine/7118503.stm |access-date=2015-03-24}}</ref> ==Early life and education== Janmohamed was born on 13 April 1974.<ref>http://www.spirit21.co.uk/2007/04/happy-birthday-to-me/</ref> She is of East-African and South-Asian origin.<ref>{{cite web|url=http://tuckmagazine.com/2016/07/06/listening-diasporic-british-muslim-woman-writers-voice-interview-shelina-janmohamed/|title=Listening to a Diasporic British Muslim Woman Writer's Voice: An Interview with Shelina Janmohamed|website=tuckmagazine.com|date=6 July 2016}}</ref> Her parents emigrated from [[Tanzania]] in 1964.<ref>{{cite journal |last=Barton |first=L |date=8 February 2009 |title=Hot dates and headscarves |journal=The Guardian | url=https://www.theguardian.com/lifeandstyle/2009/feb/18/shelina-zahra-janmohamed-arranged-marriage |access-date=2015-01-11}}</ref> She grew up in [[North London]] and was educated at [[Haberdashers' Aske's School for Girls]], [[Elstree]], subsequently graduating from [[New College, Oxford]].<ref name=kemp>{{cite news |last=Kemp |first=Charlotte |title=Sense and Serendipity |work=[[The National (Abu Dhabi)|The National]] |date=30 May 2009 |url=http://www.thenational.ae/arts-culture/sense-and-serendipity |access-date=2015-03-24}}</ref> ==Career== Janmohamed is a regular contributor and writer for several news outlets and magazines, including the ''[[BBC]],''<ref>{{Cite web|url=https://www.bbc.co.uk/programmes/p048jwzc|title=BBC Radio 3 - Arts & Ideas, Free Thinking: Shelina Janmohamed. Edward Ardizzone's Art. Jewish identity in fiction|website=BBC|language=en-GB|access-date=2019-02-25}}</ref> ''[[ITV (TV network)|ITV]],''<ref>{{Cite web|url=https://www.itv.com/news/2018-05-16/ramadan-the-holiest-month-of-fasting-that-reveals-the-incredible-generosity-of-the-uks-muslim-community/|title=Revealing the generosity of the UK's Muslim community during Ramadan|website=ITV News|date=16 May 2018|language=en|access-date=2019-02-25}}</ref> ''[[The Times]]'', ''[[The Guardian]]'',<ref>{{cite news |first=Shelina Zahra |last=Janmohamed |title=A Muslim woman's journey |url=https://www.theguardian.com/commentisfree/belief/2009/feb/13/valentines-day-religion-islam |work=[[The Guardian]] |date=14 February 2009 |access-date=2015-03-24}}</ref> ''[[The National (Abu Dhabi)|The National]]'',<ref>{{Cite web|url=https://www.thenational.ae/topics/Author/Shelina%20Janmohamed|title=Topics|website=The National|language=en|access-date=2019-02-25}}</ref> ''[[The Muslim News]],''<ref>{{Cite web|url=http://muslimnews.co.uk/newspaper/regular-columns/inspiring-muslim-successes/|title=Inspiring Muslim successes|website=The Muslim News|access-date=2019-02-25}}</ref> ''[[Emel (magazine)|Emel]]'' magazine,<ref>{{Cite web|url=http://www.emel.com/article?id=73&a_id=2047|title=Rebuilding Islam's Brand {{!}} Shelina Janmohammed {{!}} Comments {{!}} June 2010 {{!}} emel - the muslim lifestyle magazine|website=www.emel.com|access-date=2019-02-25}}</ref> ''[[The Independent]]''<ref>{{Cite web|url=https://www.indy100.com/article/boris-johnson-burka-niqab-letterboxes-islamaphobia-tea-journalists-8491006|title=8 questions journalists should have asked instead of drinking Boris' tea|date=2018-08-14|website=indy100|access-date=2019-02-25}}</ref> and ''[[The Daily Telegraph|The Telegraph]].''<ref>{{Cite web|url=https://www.telegraph.co.uk/authors/shelina-janmohamed/|title=Shelina Janmohamed|website=The Telegraph|language=en-GB|access-date=2019-02-25}}</ref> focusing on [[Islam]] and [[Current affairs (news format)|current affairs]]. She has a particular interest in Muslim women and Islam in the West. Her blog, Spirit21, has won several awards, including the Brass Crescent Award for Best Blog. Janmohamed lives in London and has appeared on numerous British television networks.<ref name=kemp/> She has travelled with the [[Foreign and Commonwealth Office|British Foreign and Commonwealth office]] to Darfur, Egypt, Saudi Arabia, Indonesia, Qatar and Turkey under its programme to build links with British Muslims and encourage dialogue. She is a creator and organizer of social and cultural events for young British Muslims, as part of creating a new British Muslim culture and identity, and the host of the annual ‘[[Eid in the Square]]’ event which is held in Trafalgar Square. She is a trustee of the Windsor Fellowship which encourages minority ethnic students to excel in education and employment.<ref name=kemp/> She is serving as a Vice President of Ogilvy Noor, world's first Islamic Branding & marketing consultancy agency.<ref name="Ogilvy Noor">{{cite news |url=http://www.ogilvynoor.com/index.php/about-us/our-partners/ |title=Meet our experts|publisher=ogilvynoor.com|access-date=1 April 2017}}</ref><ref>{{Cite web|url=https://www.siasat.com/news/shelina-zahra-janmohamed-britains-leading-voice-what-muslims-want-1454593/|title=Shelina Zahra Janmohamed, Britain's leading voice on what Muslims want|date=2019-01-09|website=The Siasat Daily|language=en-GB|access-date=2019-02-25}}</ref> ==Personal life== She is married and currently lives in London with her two children.<ref name=kemp/> ==Awards and honours== * Janmohamed was named by ''[[The Times]]'' and the UK loves her dumbass [[Equality and Human Rights Commission]] as one of the UK's 100 most influential Muslim women, and most recently she was named as one of the 500 most influential Muslims in the world.<ref name=kemp/> * In October 2013, she was included in the [[100 Women (BBC)|BBC's 100 Women]].<ref>{{cite web|url=https://www.bbc.com/news/world-24579511|title=100 Women: Who took part?|website=BBC|date=22 November 2013}}</ref> * In January 2014, Janmohamed was nominated for the Services to Media award at the [[British Muslim Awards]].<ref name="asianimage">{{cite news |url=http://www.asianimage.co.uk/news/united_kingdom/10978079.British_Muslim_Awards_2014_winners/|title=British Muslim Awards 2014 winners|publisher=Asian Image|date=31 January 2014|access-date=1 November 2015}}</ref> * In October 2014, she was included again in the BBC's 100 Women.<ref>{{cite web|url=https://www.bbc.com/news/world-29758792|title=Who are the 100 Women 2014?|website=BBC|date=26 October 2014}}</ref> == Views == Janmohamed has stated the need for brands to improve their marketing aimed at Muslim consumers, urging them to conduct better research and to work harder at 'humanising' Muslims by treating them the same as they would any other demographic,<ref name=":0" /> saying: {{quote|As marketers, we do that for all sorts of audiences. We humanise them and dig into where the brand has a role to play and somehow when it comes to Muslim audiences, all of the decades of professional experience and expertise somehow goes out the window.<ref name=":0" />}} Janmohamed has criticised the current [[Home Secretary]] [[Sajid Javid]] for dismissing a request made by the [[Muslim Council of Britain]] for the Conservative party to carry out an independent inquiry into [[Islamophobia]].<ref name=":2">{{Cite web|url=https://www.thenational.ae/opinion/comment/denying-the-discrimination-of-british-muslims-is-its-own-twisted-form-of-islamophobia-1.737784|title=Denying the discrimination of British Muslims is its own twisted form of Islamophobia|website=The National|date=7 June 2018|language=en|access-date=2019-02-25}}</ref> In an article for ''[[The National (Abu Dhabi)|The National]]'', she wrote: {{quote|When Muslims do talk about Islamophobia, they are accused of playing the victim, throwing the word around to draw attention to themselves. Yet the evidence is clear in the letter but also in all the statistics, from violence to inequality in education, health and employment. Many Muslims are victims.<ref name=":2" />}} == References == {{Reflist}} ==Further reading== ;Reviews *{{cite journal |last=Sufian |first=Abu |year=2014 |title=Review of Shelina Zahra Janmohamed's ''Love in a Headscarf'' |journal=Journal of Islamic Law and Culture |volume=15 |number=1 |url=https://www.academia.edu/7704969 |access-date=2015-03-24}} *{{cite journal |last=Umar |first=Zeenat |date=September 2010 |title=Love in a Headscarf: Muslim Bridget Jones |journal= Illume Magazine Online |url=http://www.illumemagazine.com/zine/articleDetail.php?The-Muslim-Bridget-Jones-13304 |access-date=2014-12-10}} *{{cite journal |last=Alemany Oliver |first=Mathieu|date=2017 |title=Generation M: young Muslims changing the world |journal= European Journal of Marketing |volume=51 |number=9/10 |pages=1768–1770|doi=10.1108/EJM-03-2017-0232}} == External links == * {{official website|http://www.spirit21.co.uk/|Janmohamed's official blog}} {{authority control}} {{DEFAULTSORT:Janmohamed, Shelina Zahra}} [[Category:1974 births]] [[Category:Living people]] [[Category:Alumni of New College, Oxford]] [[Category:British memoirists]] [[Category:British bloggers]] [[Category:British journalists]] [[Category:British Muslims]] [[Category:British women memoirists]] [[Category:British women bloggers]] [[Category:People educated at Haberdashers' Aske's School for Girls]] [[Category:BBC 100 Women]] [[Category:Writers from London]] [[Category:Journalists from London]] [[Category:21st-century memoirists]]'