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14:20, 11 January 2024: JimmySocool23364646 (talk | contribs) triggered filter 971, performing the action "edit" on Pepsi Max. Actions taken: Warn; Filter description: Additions of missing files (examine)

Changes made in edit

{{More citations needed|date=January 2008}}
{{More citations needed|date=January 2008}}
{{Infobox brand
{{Infobox brand
| name = Pepsi Max
| name = Pepi Max
| logo = Pepsi Max Text logo.svghttps://www.google.com/search?sca_esv=597525890&rlz=1C1CHBF_en-GBIE985IE985&sxsrf=ACQVn0939fqKhbIWhpmKIDw5bSt6Tq4PQg:1704982694611&q=funny+man+with+no+teeth&tbm=isch&source=lnms&sa=X&ved=2ahUKEwiR6PC-w9WDAxXcUkEAHYgoCKoQ0pQJegQIDBAB&biw=1280&bih=559&dpr=1'
| logo = Pepsi Max Text logo.svg
[[File:Pepsi max|thumb|alt=Pepsi zero sugar|Pepsi soda]]
''
| image = Pepsi Max can.png
| image = Pepsi Max can.png
| caption =330ml can of Pepsi Max
| caption =330ml can of Pepsi Max
| producttype = [[diet soda|Diet]] [[cola]]
| producttype = [[diet soda|Diet]] [[cola]]
| currentowner = [[PepsiCo]]
| currentowner = [[Someone who I dont even know]]
| producedby =
| producedby =
| country = International
| country = International
| trademarkregistrations =
| trademarkregistrations =
| ambassadors =
| ambassadors =
| tagline ="Maximum Taste, No Sugar"
| tagline ="Maximum Taste, Extra Children"
| module = <!-- or: misc -->
| module = <!-- or: misc -->
| module1 = <!-- or: misc1 -->
| module1 = <!-- or: misc1 -->
<!-- Deleted image removed: [[File:Pepsi Max 1993 logo.png|thumb|Former logo for Pepsi Max]] -->
<!-- Deleted image removed: [[File:Pepsi Max 1993 logo.png|thumb|Former logo for Pepsi Max]] -->


'''Pepsi Max''' (also known as '''Pepsi Black''' in some countries) is a low-[[calorie]], sugar-free [[cola]], marketed by [[PepsiCo]] as an alternative to [[Pepsi]] and [[Diet Pepsi]]. Pepsi Max is available primarily in Asian and European markets. While Pepsi Max was released in April 1993, it did not become available in the United States until 2007.
'''Pepsi Max''' (also known as '''The Worst Drink in the world''' in some countries) is a low-[[calorie]], sugar-free [[cola]], marketed by [[PepsiCo]] as an alternative to [[Pepsi]] and [[Diet Pepsi]]. Pepsi Max is available primarily in Asian and European markets. While Pepsi Max was released in April 1993, it did not become available in the United States until 2007.


A drink with the same name but different formulation (containing ginseng and higher quantities of caffeine) was sold in the United States until it was renamed "[[Pepsi Zero Sugar]]" in late 2016.
A drink with the same name but different formulation (containing ginseng and higher quantities of caffeine) was sold in the United States until it was renamed "[[Pepsi Zero Sugar]]" in late 2016.

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'Pepsi Max'
Full page title (page_prefixedtitle)
'Pepsi Max'
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[]
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Action (action)
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Edit summary/reason (summary)
'I have fixed some minor details including typing mistakes.'
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New content model (new_content_model)
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Old page wikitext, before the edit (old_wikitext)
'{{Short description|Sugar-free cola}} {{about|the beverage available outside North America|the North American beverage|Pepsi Zero Sugar|the roller coaster|Pepsi Max Big One}} {{More citations needed|date=January 2008}} {{Infobox brand | name = Pepsi Max | logo = Pepsi Max Text logo.svg | image = Pepsi Max can.png | caption =330ml can of Pepsi Max | producttype = [[diet soda|Diet]] [[cola]] | currentowner = [[PepsiCo]] | producedby = | country = International | introduced = {{start date and age|1993|4|5}} | discontinued = | related = [[Pepsi ONE]], [[Diet Pepsi]] | markets = | previousowners = | trademarkregistrations = | ambassadors = | tagline ="Maximum Taste, No Sugar" | module = <!-- or: misc --> | module1 = <!-- or: misc1 --> | footnotes = | logo_size =140 }} <!-- Deleted image removed: [[File:Pepsi Max 1993 logo.png|thumb|Former logo for Pepsi Max]] --> '''Pepsi Max''' (also known as '''Pepsi Black''' in some countries) is a low-[[calorie]], sugar-free [[cola]], marketed by [[PepsiCo]] as an alternative to [[Pepsi]] and [[Diet Pepsi]]. Pepsi Max is available primarily in Asian and European markets. While Pepsi Max was released in April 1993, it did not become available in the United States until 2007. A drink with the same name but different formulation (containing ginseng and higher quantities of caffeine) was sold in the United States until it was renamed "[[Pepsi Zero Sugar]]" in late 2016. ==History== [[File:Pepsi Black Lime and Original flavor.jpg|thumb|left|Pepsi Black limited edition Lime and Original Flavor (Middle East)]] Pepsi Max debuted in Australia, the United Kingdom, and Italy on April 5, 1993. The rollout was expanded to Ireland the following September, and to France, Greece, Spain, Portugal, and the Netherlands the following December. By the end of 1994, Pepsi Max was sold in approximately twenty countries. By the end of 1995, that figure had more than doubled. The product remained unavailable in the United States until 2006 (the US, PepsiCo's home market, and the largest consumer of carbonated [[soft drink]]s), where one of its principal ingredients had not yet been approved by the [[Food and Drug Administration]]. The ingredient—[[acesulfame potassium]]—is combined with [[aspartame]] to provide the beverage's sweetness, whereas some other diet colas are sweetened by aspartame alone. In early-2005, Pepsi Max Twist (with added [[lemon]]-[[Lime (fruit)|lime]] flavour) joined the [[United Kingdom|UK]] and Australian product line. In autumn 2005, "Pepsi Max Punch" was marketed in the UK for the festive season. Containing ginger and cinnamon, the product was similar in flavour to [[Pepsi Holiday Spice]], a sugar-sweetened variety of Pepsi that was marketed in the US one year earlier. In late-2005 and early-2006, a coffee-flavoured variety was introduced in France, Finland, Ireland, Norway, and the UK. Known as "Pepsi Max Cappuccino" ("Pepsi Max Coffee Cino" in the UK), the product was prefigured by the similar [[Pepsi Kona]] (briefly [[test market|test-marketed]] in the US in 1996) and [[Pepsi Tarik]], available in [[Malaysia]] since 2005. [[File:Pepsi 500ml Bottle, UK.jpeg|thumb|150px|Standard 500&nbsp;ml Pepsi Max bottle from the UK]]Pepsi Max was introduced to South Korea, Bulgaria, and the Philippines in 2006, as well as being reintroduced into Argentina in the spring of 2006 after being phased out after its launch in 1994. As well as this, Pepsi Max was introduced into Brazil, Egypt, Jordan, Lebanon, Turkey and the United Arab Emirates during early 2007. [[File:Pepsi Max bottles.JPG|thumb|left|Small 0.33 liter Pepsi Max bottles]] In October 2008, Pepsi announced it would be redesigning its logo and re-branding many of its products. [[Pepsi]], [[Diet Pepsi]], and Pepsi Max all use lower-case fonts for name brands, [[Mountain Dew]] was renamed "Mtn Dew", and Diet Pepsi Max was re-branded as Pepsi Max. The brand's [[Pepsi Globe|blue and red globe trademark]] became a series of "smiles", with the central white band arcing at different angles depending on the product. The new imagery is being used. In the case of Pepsi Max, besides renaming of the drink its international name, the logo has a large "smile" likely to emphasize the North American drink's "Wake up people!" advertising campaign, and also uses [[black]] in the bottom half of the globe as opposed to the more standard [[royal blue]]. The new lower-case font used on Pepsi's products is reminiscent of the font used in Diet Pepsi's logo from the 1960s to the mid-1980s. The website for the "Wake up people!" campaign now redirects to the [[Pepsi Refresh Project]]. It is expected that the version of Pepsi Max outside North America will adopt the new logo used by its US–Canada counterpart; this has now occurred in Australia. In the UK, the cans now have the "Pepsi" text and the new Pepsi globe (with the normal Pepsi "smile" and the blue bottom half, as opposed to the black half used in the US) but the "Max" is in the previous style. [[File:New Pepsi Max branding.jpg|thumb|Can of Pepsi Max]] A Pepsi Max Lime version was released in the United States in February 2010 under the name "Pepsi Max Cease Fire" It was introduced in the UK in late-2011. It was cross-promoted with a new flavor series of [[Doritos]] chips called "3rd Degree Burn". In July 2010, Pepsi began to move its North American branding for Pepsi Max to match its global branding. It now carries a Max typography similar to that used worldwide, and rolled out a new slogan: "Zero Calories. Maximum Pepsi Taste". Its formula has not changed. In May 2011, Pepsi introduced the drink to Spain. In 2016, the drink was introduced to Venezuela. In 2017 Pepsi Max was launched in Costa Rica.<ref>{{cite web|url= https://adondeirhoy.com/noticias/pepsi-max|title=Lanzamiento Pepsi Max en Costa Rica|date=20 November 2017|publisher=Adondeirhoy.com}}</ref> In 2013, Pepsi Max collaborated with English magician Steven Frayne, also known as [[Dynamo (magician)|Dynamo]], as part of their 'Live for Now' campaign which was launched the previous year. As part of a launch event, Dynamo was seen in London hanging from the side of a number 543 double-decker bus on its journey along Millbank, past the Houses of Parliament and across Westminster Bridge, while hundreds of passers by watched.<ref>{{Cite web|url=https://metro.co.uk/2013/06/27/revealed-the-secrets-behind-magician-dynamos-london-bus-levitation-trick-3859172/|title=Revealed: Secrets behind Dynamo bus trick|date=2013-06-27|website=Metro|language=en-US|access-date=2019-06-12}}</ref><ref>{{Cite news|url=https://www.theguardian.com/uk/2013/jun/24/dynamo-levitate-london-bus|title=Dynamo 'levitates' beside London bus - but how does he do it?|last=Haynes|first=Jonathan|date=2013-06-24|work=The Guardian|access-date=2019-06-12|language=en-GB|issn=0261-3077}}</ref> The partnership also saw Dynamo appear in an on-pack promotion on cans and bottles of Pepsi Max during July and August, and secured 19 million unique impressions and 7 million total video views on social media.<ref>{{Cite web|url=https://www.campaignlive.co.uk/article/dynamo-performs-bus-levitation-magic-pepsi-max/1188075|title=Dynamo performs bus levitation magic for Pepsi Max|publisher=www.campaignlive.co.uk|access-date=2019-06-12}}</ref> In 2017, the drink was reintroduced in Belarus, the Czech Republic, Greece, Hungary, India, Slovakia, Slovenia and Ukraine as Pepsi Black. As of 2017 it is available as Pepsi Max in Albania, Australia, Austria, Belgium, Bosnia and Herzegovina, China, Croatia, Denmark, Estonia, Finland, France, Germany, Italy, Iceland, Ireland, Liechtenstein, Luxembourg, Macedonia, Moldova, Montenegro, the Netherlands, New Zealand, Norway, the Philippines, Poland, Portugal, Romania, Russia, Serbia, Spain, Sweden, Switzerland, Thailand, Turkey, the United Kingdom and Venezuela. ==Product positioning== Recent{{when|date=August 2023}} UK/Australia Pepsi Max television advertisements (as well as in several European countries) have featured the taglines "Maximum taste, no sugar" and "Don't worry, there's no sugar." Some have incorporated [[extreme sport]]s, as well as video games such as ''[[Motocross Mania]]'' in an attempt to appeal to young men (in contrast to other diet cola drinks, which tend to target young women). The British advertising campaign involved retouched versions of the American "Do the Dew" commercials for [[Mountain Dew]] (A variant of which is sold in the UK), rebranded as "Live life to the Max". [[Coca-Cola Zero Sugar|Coca-Cola Zero]], a sugar-free cola from [[The Coca-Cola Company]], is marketed in a similar manner. In the UK, some Coke Zero advertising alluded to Pepsi Max, leading to a counter-campaign by Pepsi extolling the virtues of the concept of "maximum" over that of "zero".<ref>{{cite web | last=Leow | first=Mikelle | title=Pepsi Ad Mischievously Pokes Fun At Diet Coke Without Dropping Names | website=TAXI (website) | date=2018-04-26 | url=https://designtaxi.com/news/399398/Pepsi-Ad-Mischievously-Pokes-Fun-At-Diet-Coke-Without-Dropping-Names/ | access-date=2019-08-22}}</ref><ref>{{cite web | title=Pepsi MAX on Twitter | publisher=Twitter | date=2019-08-12 | url=https://twitter.com/PepsiMaxUK/status/983268284597334016 | language=la | access-date=2019-08-22}}</ref><ref>{{cite book | last1=Penco | first1=C. | last2=Domaneschi | first2=F. | title=Come non detto: Usi e abusi dei sottintesi | publisher=Editori Laterza | series=i Robinson / Letture | year=2016 | isbn=978-88-581-2430-7 | url=https://books.google.com/books?id=zpiODAAAQBAJ&pg=PA83 | language=it | access-date=2019-08-22 | page=83}}</ref> ===Variants=== {| class="wikitable" |- !Name !Definition |- |Lemon and Lime Twist |Pepsi Max with a lemon and lime flavor. It was sold in the United Kingdom and Argentina for a time and was sold in France under the name ''Pepsi Max Citron Citron Vert''. Pepsi Twist with lemon was also available in Norway in the early 2000s, and is currently available in Brazil, Poland and Turkey. |- |Lime |Pepsi Max with a lime flavor. Currently available in China, Czech Republic, Denmark, Finland, Hungary, Iceland, Lebanon, Norway, Poland, Portugal, Romania, Serbia, Spain, Sweden, and the United Kingdom. |- |Cease Fire |Pepsi Max with a lime flavor. Sold in and Australia in 2011 which was cross-promoted with limited edition Degree Burn flavors of [[Doritos]]. It was later sold in the UK as ''Pepsi Max Citrus Freeze'' in 2011, being promoted with Jalapeño Fire Doritos as a part of a promotion. It was later re-released as a permanent flavor in Australia as Pepsi Max Lime, and was later released in France under the same name. |- |Punch |Pepsi Max with a ginger and cinnamon flavor. It was sold in the UK during Christmas 2005 and is similar to the North American [[Pepsi Holiday Spice]] which was sold the year before and the year after. |- |[[Cappuccino|Coffee Cino]] |Pepsi Max with a coffee flavor. It was sold for a short time in some European countries. |- |Lemon |Pepsi Max with a lemon flavor. It is currently being sold in The Netherlands and Belgium, and in Australia 2022. As of 2023, it is also being sold in the Nordics. |- |Chill |Pepsi Max with an apple flavor. It was sold in Sweden and Finland as a limited edition in the summer of 2007. |- |Mojo |Pepsi Max with a mint and lime flavor. It was sold in Finland as a limited edition in 2008 and was also sold in Denmark until August 2009 under the name ''Pepsi Max Mojito''. |- |Cherry |Pepsi Max with a cherry flavor. It was first sold in the UK in 2011 and has since become available in Germany, Norway, Denmark, Finland, France and the Netherlands. It was also released as Pepsi Max Cherry Blast in the United States in 2015. |- |Ginger |Pepsi Max with ginger flavor. Released in the UK, Lebanon, Norway, Sweden, Finland, Germany, Denmark, and the Netherlands in 2017. |- |Vanilla |Pepsi Max with a vanilla flavor. It was first sold in Australia in 2017, in New Zealand in 2018 and in Poland and Germany during 2018 and 2019. |- |Raspberry |Pepsi Max with a raspberry flavour. Released in Australia and New Zealand in 2018, in the United Kingdom and the Nordic countries in 2019 and in Turkey in 2020. In Turkey, the variant is sold only in Migros supermarkets.<ref>{{cite web | url=http://www.fmcgturkiye.net/2020/05/06/ahududu-tadi-sevenler-icin-yeni-pepsi-raspberry/ | title=Ahududu tadı sevenler için Yeni Pepsi Raspberry! }}</ref> |- |Creaming Soda |Pepsi Max with a creaming soda flavour. Released in Australia in 2019. |- |Mango |Pepsi Max with mango flavour. Released in Hungary, Poland, Czech Republic, Serbia, Finland, Sweden, Denmark, Turkey and Australia in 2020. UK in 2023 |- |Pineapple |Pepsi Max with Pineapple flavour. Released in Hungary, Poland, Czech Republic, Serbia, Sweden, Turkey and Australia in 2020. |- |No Caffeine |Pepsi Max without caffeine. Released in the United Kingdom and Finland in 2021. |} In early-2005, the North American drink Pepsi ONE was revised, with [[Splenda]] brand [[sucralose]] replacing the aspartame ingredient. ==Canadian formulation== Beginning in early 1994, an entirely different Pepsi Max was marketed in Canada. Now regarded as a precursor to [[Pepsi Edge]], it was sweetened with a combination of aspartame and [[high fructose corn syrup]]. As a result, it contained two-thirds fewer calories than full-sugar colas (including regular Pepsi), but more calories than conventional diet/light colas (or the version of Pepsi Max sold elsewhere). The Canadian product was discontinued in 2002; the [[Diet Pepsi Max]] product introduced in 2008 has no direct relationship to the earlier formulation. ==See also== * [[List of Pepsi variations]] ==References== {{reflist}} ==Further reading== * Kotabe, M. and Helsen, K. ''Global Marketing Management'', John Wiley & Sons, 2004. {{ISBN|0-471-23062-6}}.iPhone 15 Pepsi Max ==External links== {{commons category}} * {{Official website}} {{PepsiCo}} {{Varieties of Pepsi}} {{Diet sodas}} [[Category:Caffeinated soft drinks]] [[Category:Diet drinks]] [[Category:PepsiCo cola brands]] [[Category:Products introduced in 1993]]'
New page wikitext, after the edit (new_wikitext)
'{{Short description|Sugar-free cola}} {{about|the beverage available outside North America|the North American beverage|Pepsi Zero Sugar|the roller coaster|Pepsi Max Big One}} {{More citations needed|date=January 2008}} {{Infobox brand | name = Pepi Max | logo = Pepsi Max Text logo.svghttps://www.google.com/search?sca_esv=597525890&rlz=1C1CHBF_en-GBIE985IE985&sxsrf=ACQVn0939fqKhbIWhpmKIDw5bSt6Tq4PQg:1704982694611&q=funny+man+with+no+teeth&tbm=isch&source=lnms&sa=X&ved=2ahUKEwiR6PC-w9WDAxXcUkEAHYgoCKoQ0pQJegQIDBAB&biw=1280&bih=559&dpr=1' [[File:Pepsi max|thumb|alt=Pepsi zero sugar|Pepsi soda]] '' | image = Pepsi Max can.png | caption =330ml can of Pepsi Max | producttype = [[diet soda|Diet]] [[cola]] | currentowner = [[Someone who I dont even know]] | producedby = | country = International | introduced = {{start date and age|1993|4|5}} | discontinued = | related = [[Pepsi ONE]], [[Diet Pepsi]] | markets = | previousowners = | trademarkregistrations = | ambassadors = | tagline ="Maximum Taste, Extra Children" | module = <!-- or: misc --> | module1 = <!-- or: misc1 --> | footnotes = | logo_size =140 }} <!-- Deleted image removed: [[File:Pepsi Max 1993 logo.png|thumb|Former logo for Pepsi Max]] --> '''Pepsi Max''' (also known as '''The Worst Drink in the world''' in some countries) is a low-[[calorie]], sugar-free [[cola]], marketed by [[PepsiCo]] as an alternative to [[Pepsi]] and [[Diet Pepsi]]. Pepsi Max is available primarily in Asian and European markets. While Pepsi Max was released in April 1993, it did not become available in the United States until 2007. A drink with the same name but different formulation (containing ginseng and higher quantities of caffeine) was sold in the United States until it was renamed "[[Pepsi Zero Sugar]]" in late 2016. ==History== [[File:Pepsi Black Lime and Original flavor.jpg|thumb|left|Pepsi Black limited edition Lime and Original Flavor (Middle East)]] Pepsi Max debuted in Australia, the United Kingdom, and Italy on April 5, 1993. The rollout was expanded to Ireland the following September, and to France, Greece, Spain, Portugal, and the Netherlands the following December. By the end of 1994, Pepsi Max was sold in approximately twenty countries. By the end of 1995, that figure had more than doubled. The product remained unavailable in the United States until 2006 (the US, PepsiCo's home market, and the largest consumer of carbonated [[soft drink]]s), where one of its principal ingredients had not yet been approved by the [[Food and Drug Administration]]. The ingredient—[[acesulfame potassium]]—is combined with [[aspartame]] to provide the beverage's sweetness, whereas some other diet colas are sweetened by aspartame alone. In early-2005, Pepsi Max Twist (with added [[lemon]]-[[Lime (fruit)|lime]] flavour) joined the [[United Kingdom|UK]] and Australian product line. In autumn 2005, "Pepsi Max Punch" was marketed in the UK for the festive season. Containing ginger and cinnamon, the product was similar in flavour to [[Pepsi Holiday Spice]], a sugar-sweetened variety of Pepsi that was marketed in the US one year earlier. In late-2005 and early-2006, a coffee-flavoured variety was introduced in France, Finland, Ireland, Norway, and the UK. Known as "Pepsi Max Cappuccino" ("Pepsi Max Coffee Cino" in the UK), the product was prefigured by the similar [[Pepsi Kona]] (briefly [[test market|test-marketed]] in the US in 1996) and [[Pepsi Tarik]], available in [[Malaysia]] since 2005. [[File:Pepsi 500ml Bottle, UK.jpeg|thumb|150px|Standard 500&nbsp;ml Pepsi Max bottle from the UK]]Pepsi Max was introduced to South Korea, Bulgaria, and the Philippines in 2006, as well as being reintroduced into Argentina in the spring of 2006 after being phased out after its launch in 1994. As well as this, Pepsi Max was introduced into Brazil, Egypt, Jordan, Lebanon, Turkey and the United Arab Emirates during early 2007. [[File:Pepsi Max bottles.JPG|thumb|left|Small 0.33 liter Pepsi Max bottles]] In October 2008, Pepsi announced it would be redesigning its logo and re-branding many of its products. [[Pepsi]], [[Diet Pepsi]], and Pepsi Max all use lower-case fonts for name brands, [[Mountain Dew]] was renamed "Mtn Dew", and Diet Pepsi Max was re-branded as Pepsi Max. The brand's [[Pepsi Globe|blue and red globe trademark]] became a series of "smiles", with the central white band arcing at different angles depending on the product. The new imagery is being used. In the case of Pepsi Max, besides renaming of the drink its international name, the logo has a large "smile" likely to emphasize the North American drink's "Wake up people!" advertising campaign, and also uses [[black]] in the bottom half of the globe as opposed to the more standard [[royal blue]]. The new lower-case font used on Pepsi's products is reminiscent of the font used in Diet Pepsi's logo from the 1960s to the mid-1980s. The website for the "Wake up people!" campaign now redirects to the [[Pepsi Refresh Project]]. It is expected that the version of Pepsi Max outside North America will adopt the new logo used by its US–Canada counterpart; this has now occurred in Australia. In the UK, the cans now have the "Pepsi" text and the new Pepsi globe (with the normal Pepsi "smile" and the blue bottom half, as opposed to the black half used in the US) but the "Max" is in the previous style. [[File:New Pepsi Max branding.jpg|thumb|Can of Pepsi Max]] A Pepsi Max Lime version was released in the United States in February 2010 under the name "Pepsi Max Cease Fire" It was introduced in the UK in late-2011. It was cross-promoted with a new flavor series of [[Doritos]] chips called "3rd Degree Burn". In July 2010, Pepsi began to move its North American branding for Pepsi Max to match its global branding. It now carries a Max typography similar to that used worldwide, and rolled out a new slogan: "Zero Calories. Maximum Pepsi Taste". Its formula has not changed. In May 2011, Pepsi introduced the drink to Spain. In 2016, the drink was introduced to Venezuela. In 2017 Pepsi Max was launched in Costa Rica.<ref>{{cite web|url= https://adondeirhoy.com/noticias/pepsi-max|title=Lanzamiento Pepsi Max en Costa Rica|date=20 November 2017|publisher=Adondeirhoy.com}}</ref> In 2013, Pepsi Max collaborated with English magician Steven Frayne, also known as [[Dynamo (magician)|Dynamo]], as part of their 'Live for Now' campaign which was launched the previous year. As part of a launch event, Dynamo was seen in London hanging from the side of a number 543 double-decker bus on its journey along Millbank, past the Houses of Parliament and across Westminster Bridge, while hundreds of passers by watched.<ref>{{Cite web|url=https://metro.co.uk/2013/06/27/revealed-the-secrets-behind-magician-dynamos-london-bus-levitation-trick-3859172/|title=Revealed: Secrets behind Dynamo bus trick|date=2013-06-27|website=Metro|language=en-US|access-date=2019-06-12}}</ref><ref>{{Cite news|url=https://www.theguardian.com/uk/2013/jun/24/dynamo-levitate-london-bus|title=Dynamo 'levitates' beside London bus - but how does he do it?|last=Haynes|first=Jonathan|date=2013-06-24|work=The Guardian|access-date=2019-06-12|language=en-GB|issn=0261-3077}}</ref> The partnership also saw Dynamo appear in an on-pack promotion on cans and bottles of Pepsi Max during July and August, and secured 19 million unique impressions and 7 million total video views on social media.<ref>{{Cite web|url=https://www.campaignlive.co.uk/article/dynamo-performs-bus-levitation-magic-pepsi-max/1188075|title=Dynamo performs bus levitation magic for Pepsi Max|publisher=www.campaignlive.co.uk|access-date=2019-06-12}}</ref> In 2017, the drink was reintroduced in Belarus, the Czech Republic, Greece, Hungary, India, Slovakia, Slovenia and Ukraine as Pepsi Black. As of 2017 it is available as Pepsi Max in Albania, Australia, Austria, Belgium, Bosnia and Herzegovina, China, Croatia, Denmark, Estonia, Finland, France, Germany, Italy, Iceland, Ireland, Liechtenstein, Luxembourg, Macedonia, Moldova, Montenegro, the Netherlands, New Zealand, Norway, the Philippines, Poland, Portugal, Romania, Russia, Serbia, Spain, Sweden, Switzerland, Thailand, Turkey, the United Kingdom and Venezuela. ==Product positioning== Recent{{when|date=August 2023}} UK/Australia Pepsi Max television advertisements (as well as in several European countries) have featured the taglines "Maximum taste, no sugar" and "Don't worry, there's no sugar." Some have incorporated [[extreme sport]]s, as well as video games such as ''[[Motocross Mania]]'' in an attempt to appeal to young men (in contrast to other diet cola drinks, which tend to target young women). The British advertising campaign involved retouched versions of the American "Do the Dew" commercials for [[Mountain Dew]] (A variant of which is sold in the UK), rebranded as "Live life to the Max". [[Coca-Cola Zero Sugar|Coca-Cola Zero]], a sugar-free cola from [[The Coca-Cola Company]], is marketed in a similar manner. In the UK, some Coke Zero advertising alluded to Pepsi Max, leading to a counter-campaign by Pepsi extolling the virtues of the concept of "maximum" over that of "zero".<ref>{{cite web | last=Leow | first=Mikelle | title=Pepsi Ad Mischievously Pokes Fun At Diet Coke Without Dropping Names | website=TAXI (website) | date=2018-04-26 | url=https://designtaxi.com/news/399398/Pepsi-Ad-Mischievously-Pokes-Fun-At-Diet-Coke-Without-Dropping-Names/ | access-date=2019-08-22}}</ref><ref>{{cite web | title=Pepsi MAX on Twitter | publisher=Twitter | date=2019-08-12 | url=https://twitter.com/PepsiMaxUK/status/983268284597334016 | language=la | access-date=2019-08-22}}</ref><ref>{{cite book | last1=Penco | first1=C. | last2=Domaneschi | first2=F. | title=Come non detto: Usi e abusi dei sottintesi | publisher=Editori Laterza | series=i Robinson / Letture | year=2016 | isbn=978-88-581-2430-7 | url=https://books.google.com/books?id=zpiODAAAQBAJ&pg=PA83 | language=it | access-date=2019-08-22 | page=83}}</ref> ===Variants=== {| class="wikitable" |- !Name !Definition |- |Lemon and Lime Twist |Pepsi Max with a lemon and lime flavor. It was sold in the United Kingdom and Argentina for a time and was sold in France under the name ''Pepsi Max Citron Citron Vert''. Pepsi Twist with lemon was also available in Norway in the early 2000s, and is currently available in Brazil, Poland and Turkey. |- |Lime |Pepsi Max with a lime flavor. Currently available in China, Czech Republic, Denmark, Finland, Hungary, Iceland, Lebanon, Norway, Poland, Portugal, Romania, Serbia, Spain, Sweden, and the United Kingdom. |- |Cease Fire |Pepsi Max with a lime flavor. Sold in and Australia in 2011 which was cross-promoted with limited edition Degree Burn flavors of [[Doritos]]. It was later sold in the UK as ''Pepsi Max Citrus Freeze'' in 2011, being promoted with Jalapeño Fire Doritos as a part of a promotion. It was later re-released as a permanent flavor in Australia as Pepsi Max Lime, and was later released in France under the same name. |- |Punch |Pepsi Max with a ginger and cinnamon flavor. It was sold in the UK during Christmas 2005 and is similar to the North American [[Pepsi Holiday Spice]] which was sold the year before and the year after. |- |[[Cappuccino|Coffee Cino]] |Pepsi Max with a coffee flavor. It was sold for a short time in some European countries. |- |Lemon |Pepsi Max with a lemon flavor. It is currently being sold in The Netherlands and Belgium, and in Australia 2022. As of 2023, it is also being sold in the Nordics. |- |Chill |Pepsi Max with an apple flavor. It was sold in Sweden and Finland as a limited edition in the summer of 2007. |- |Mojo |Pepsi Max with a mint and lime flavor. It was sold in Finland as a limited edition in 2008 and was also sold in Denmark until August 2009 under the name ''Pepsi Max Mojito''. |- |Cherry |Pepsi Max with a cherry flavor. It was first sold in the UK in 2011 and has since become available in Germany, Norway, Denmark, Finland, France and the Netherlands. It was also released as Pepsi Max Cherry Blast in the United States in 2015. |- |Ginger |Pepsi Max with ginger flavor. Released in the UK, Lebanon, Norway, Sweden, Finland, Germany, Denmark, and the Netherlands in 2017. |- |Vanilla |Pepsi Max with a vanilla flavor. It was first sold in Australia in 2017, in New Zealand in 2018 and in Poland and Germany during 2018 and 2019. |- |Raspberry |Pepsi Max with a raspberry flavour. Released in Australia and New Zealand in 2018, in the United Kingdom and the Nordic countries in 2019 and in Turkey in 2020. In Turkey, the variant is sold only in Migros supermarkets.<ref>{{cite web | url=http://www.fmcgturkiye.net/2020/05/06/ahududu-tadi-sevenler-icin-yeni-pepsi-raspberry/ | title=Ahududu tadı sevenler için Yeni Pepsi Raspberry! }}</ref> |- |Creaming Soda |Pepsi Max with a creaming soda flavour. Released in Australia in 2019. |- |Mango |Pepsi Max with mango flavour. Released in Hungary, Poland, Czech Republic, Serbia, Finland, Sweden, Denmark, Turkey and Australia in 2020. UK in 2023 |- |Pineapple |Pepsi Max with Pineapple flavour. Released in Hungary, Poland, Czech Republic, Serbia, Sweden, Turkey and Australia in 2020. |- |No Caffeine |Pepsi Max without caffeine. Released in the United Kingdom and Finland in 2021. |} In early-2005, the North American drink Pepsi ONE was revised, with [[Splenda]] brand [[sucralose]] replacing the aspartame ingredient. ==Canadian formulation== Beginning in early 1994, an entirely different Pepsi Max was marketed in Canada. Now regarded as a precursor to [[Pepsi Edge]], it was sweetened with a combination of aspartame and [[high fructose corn syrup]]. As a result, it contained two-thirds fewer calories than full-sugar colas (including regular Pepsi), but more calories than conventional diet/light colas (or the version of Pepsi Max sold elsewhere). The Canadian product was discontinued in 2002; the [[Diet Pepsi Max]] product introduced in 2008 has no direct relationship to the earlier formulation. ==See also== * [[List of Pepsi variations]] ==References== {{reflist}} ==Further reading== * Kotabe, M. and Helsen, K. ''Global Marketing Management'', John Wiley & Sons, 2004. {{ISBN|0-471-23062-6}}.iPhone 15 Pepsi Max ==External links== {{commons category}} * {{Official website}} {{PepsiCo}} {{Varieties of Pepsi}} {{Diet sodas}} [[Category:Caffeinated soft drinks]] [[Category:Diet drinks]] [[Category:PepsiCo cola brands]] [[Category:Products introduced in 1993]]'
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'@@ -3,10 +3,12 @@ {{More citations needed|date=January 2008}} {{Infobox brand -| name = Pepsi Max -| logo = Pepsi Max Text logo.svg +| name = Pepi Max +| logo = Pepsi Max Text logo.svghttps://www.google.com/search?sca_esv=597525890&rlz=1C1CHBF_en-GBIE985IE985&sxsrf=ACQVn0939fqKhbIWhpmKIDw5bSt6Tq4PQg:1704982694611&q=funny+man+with+no+teeth&tbm=isch&source=lnms&sa=X&ved=2ahUKEwiR6PC-w9WDAxXcUkEAHYgoCKoQ0pQJegQIDBAB&biw=1280&bih=559&dpr=1' +[[File:Pepsi max|thumb|alt=Pepsi zero sugar|Pepsi soda]] +'' | image = Pepsi Max can.png | caption =330ml can of Pepsi Max | producttype = [[diet soda|Diet]] [[cola]] -| currentowner = [[PepsiCo]] +| currentowner = [[Someone who I dont even know]] | producedby = | country = International @@ -18,5 +20,5 @@ | trademarkregistrations = | ambassadors = -| tagline ="Maximum Taste, No Sugar" +| tagline ="Maximum Taste, Extra Children" | module = <!-- or: misc --> | module1 = <!-- or: misc1 --> @@ -26,5 +28,5 @@ <!-- Deleted image removed: [[File:Pepsi Max 1993 logo.png|thumb|Former logo for Pepsi Max]] --> -'''Pepsi Max''' (also known as '''Pepsi Black''' in some countries) is a low-[[calorie]], sugar-free [[cola]], marketed by [[PepsiCo]] as an alternative to [[Pepsi]] and [[Diet Pepsi]]. Pepsi Max is available primarily in Asian and European markets. While Pepsi Max was released in April 1993, it did not become available in the United States until 2007. +'''Pepsi Max''' (also known as '''The Worst Drink in the world''' in some countries) is a low-[[calorie]], sugar-free [[cola]], marketed by [[PepsiCo]] as an alternative to [[Pepsi]] and [[Diet Pepsi]]. Pepsi Max is available primarily in Asian and European markets. While Pepsi Max was released in April 1993, it did not become available in the United States until 2007. A drink with the same name but different formulation (containing ginseng and higher quantities of caffeine) was sold in the United States until it was renamed "[[Pepsi Zero Sugar]]" in late 2016. '
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[ 0 => '| name = Pepi Max', 1 => '| logo = Pepsi Max Text logo.svghttps://www.google.com/search?sca_esv=597525890&rlz=1C1CHBF_en-GBIE985IE985&sxsrf=ACQVn0939fqKhbIWhpmKIDw5bSt6Tq4PQg:1704982694611&q=funny+man+with+no+teeth&tbm=isch&source=lnms&sa=X&ved=2ahUKEwiR6PC-w9WDAxXcUkEAHYgoCKoQ0pQJegQIDBAB&biw=1280&bih=559&dpr=1'', 2 => '[[File:Pepsi max|thumb|alt=Pepsi zero sugar|Pepsi soda]]', 3 => '''', 4 => '| currentowner = [[Someone who I dont even know]]', 5 => '| tagline ="Maximum Taste, Extra Children" ', 6 => ''''Pepsi Max''' (also known as '''The Worst Drink in the world''' in some countries) is a low-[[calorie]], sugar-free [[cola]], marketed by [[PepsiCo]] as an alternative to [[Pepsi]] and [[Diet Pepsi]]. Pepsi Max is available primarily in Asian and European markets. While Pepsi Max was released in April 1993, it did not become available in the United States until 2007.' ]
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[ 0 => '| name = Pepsi Max', 1 => '| logo = Pepsi Max Text logo.svg', 2 => '| currentowner = [[PepsiCo]]', 3 => '| tagline ="Maximum Taste, No Sugar" ', 4 => ''''Pepsi Max''' (also known as '''Pepsi Black''' in some countries) is a low-[[calorie]], sugar-free [[cola]], marketed by [[PepsiCo]] as an alternative to [[Pepsi]] and [[Diet Pepsi]]. Pepsi Max is available primarily in Asian and European markets. While Pepsi Max was released in April 1993, it did not become available in the United States until 2007.' ]
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[ 0 => 'https://adondeirhoy.com/noticias/pepsi-max', 1 => 'https://metro.co.uk/2013/06/27/revealed-the-secrets-behind-magician-dynamos-london-bus-levitation-trick-3859172/', 2 => 'https://www.theguardian.com/uk/2013/jun/24/dynamo-levitate-london-bus', 3 => 'https://www.worldcat.org/issn/0261-3077', 4 => 'https://www.campaignlive.co.uk/article/dynamo-performs-bus-levitation-magic-pepsi-max/1188075', 5 => 'https://designtaxi.com/news/399398/Pepsi-Ad-Mischievously-Pokes-Fun-At-Diet-Coke-Without-Dropping-Names/', 6 => 'https://twitter.com/PepsiMaxUK/status/983268284597334016', 7 => 'https://books.google.com/books?id=zpiODAAAQBAJ&pg=PA83', 8 => 'http://www.fmcgturkiye.net/2020/05/06/ahududu-tadi-sevenler-icin-yeni-pepsi-raspberry/', 9 => 'https://www.wikidata.org/wiki/Q3493770#P856', 10 => 'https://www.google.com/search?as_eq=wikipedia&q=%22Pepsi+Max%22', 11 => 'https://www.google.com/search?tbm=nws&q=%22Pepsi+Max%22+-wikipedia&tbs=ar:1', 12 => 'https://www.google.com/search?&q=%22Pepsi+Max%22&tbs=bkt:s&tbm=bks', 13 => 'https://www.google.com/search?tbs=bks:1&q=%22Pepsi+Max%22+-wikipedia', 14 => 'https://scholar.google.com/scholar?q=%22Pepsi+Max%22', 15 => 'https://www.jstor.org/action/doBasicSearch?Query=%22Pepsi+Max%22&acc=on&wc=on', 16 => 'https://pepsi.co.uk/' ]
Links in the page, before the edit (old_links)
[ 0 => 'https://www.jstor.org/action/doBasicSearch?Query=%22Pepsi+Max%22&acc=on&wc=on', 1 => 'https://designtaxi.com/news/399398/Pepsi-Ad-Mischievously-Pokes-Fun-At-Diet-Coke-Without-Dropping-Names/', 2 => 'https://twitter.com/PepsiMaxUK/status/983268284597334016', 3 => 'https://books.google.com/books?id=zpiODAAAQBAJ&pg=PA83', 4 => 'https://www.wikidata.org/wiki/Q3493770#P856', 5 => 'https://pepsi.co.uk/', 6 => 'http://www.fmcgturkiye.net/2020/05/06/ahududu-tadi-sevenler-icin-yeni-pepsi-raspberry/', 7 => 'https://adondeirhoy.com/noticias/pepsi-max', 8 => 'https://metro.co.uk/2013/06/27/revealed-the-secrets-behind-magician-dynamos-london-bus-levitation-trick-3859172/', 9 => 'https://www.theguardian.com/uk/2013/jun/24/dynamo-levitate-london-bus', 10 => 'https://www.worldcat.org/issn/0261-3077', 11 => 'https://www.campaignlive.co.uk/article/dynamo-performs-bus-levitation-magic-pepsi-max/1188075', 12 => 'https://www.google.com/search?as_eq=wikipedia&q=%22Pepsi+Max%22', 13 => 'https://www.google.com/search?tbm=nws&q=%22Pepsi+Max%22+-wikipedia&tbs=ar:1', 14 => 'https://www.google.com/search?&q=%22Pepsi+Max%22&tbs=bkt:s&tbm=bks', 15 => 'https://www.google.com/search?tbs=bks:1&q=%22Pepsi+Max%22+-wikipedia', 16 => 'https://scholar.google.com/scholar?q=%22Pepsi+Max%22' ]
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'<div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Sugar-free cola</div> <style data-mw-deduplicate="TemplateStyles:r1033289096">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}</style><div role="note" class="hatnote navigation-not-searchable">This article is about the beverage available outside North America. For the North American beverage, see <a href="/enwiki/wiki/Pepsi_Zero_Sugar" title="Pepsi Zero Sugar">Pepsi Zero Sugar</a>. For the roller coaster, see <a href="/enwiki/wiki/Pepsi_Max_Big_One" class="mw-redirect" title="Pepsi Max Big One">Pepsi Max Big One</a>.</div> <style data-mw-deduplicate="TemplateStyles:r1097763485">.mw-parser-output .ambox{border:1px solid #a2a9b1;border-left:10px solid #36c;background-color:#fbfbfb;box-sizing:border-box}.mw-parser-output .ambox+link+.ambox,.mw-parser-output .ambox+link+style+.ambox,.mw-parser-output .ambox+link+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+style+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+link+.ambox{margin-top:-1px}html body.mediawiki .mw-parser-output .ambox.mbox-small-left{margin:4px 1em 4px 0;overflow:hidden;width:238px;border-collapse:collapse;font-size:88%;line-height:1.25em}.mw-parser-output .ambox-speedy{border-left:10px solid #b32424;background-color:#fee7e6}.mw-parser-output .ambox-delete{border-left:10px solid #b32424}.mw-parser-output .ambox-content{border-left:10px solid #f28500}.mw-parser-output .ambox-style{border-left:10px solid #fc3}.mw-parser-output .ambox-move{border-left:10px solid #9932cc}.mw-parser-output .ambox-protection{border-left:10px solid #a2a9b1}.mw-parser-output .ambox .mbox-text{border:none;padding:0.25em 0.5em;width:100%}.mw-parser-output .ambox .mbox-image{border:none;padding:2px 0 2px 0.5em;text-align:center}.mw-parser-output .ambox .mbox-imageright{border:none;padding:2px 0.5em 2px 0;text-align:center}.mw-parser-output .ambox .mbox-empty-cell{border:none;padding:0;width:1px}.mw-parser-output .ambox .mbox-image-div{width:52px}html.client-js body.skin-minerva .mw-parser-output .mbox-text-span{margin-left:23px!important}@media(min-width:720px){.mw-parser-output .ambox{margin:0 10%}}</style><table class="box-More_citations_needed plainlinks metadata ambox ambox-content ambox-Refimprove" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><a href="/enwiki/wiki/File:Question_book-new.svg" class="mw-file-description"><img alt="" src="/upwiki/wikipedia/en/thumb/9/99/Question_book-new.svg/50px-Question_book-new.svg.png" decoding="async" width="50" height="39" class="mw-file-element" srcset="/upwiki/wikipedia/en/thumb/9/99/Question_book-new.svg/75px-Question_book-new.svg.png 1.5x, /upwiki/wikipedia/en/thumb/9/99/Question_book-new.svg/100px-Question_book-new.svg.png 2x" data-file-width="512" data-file-height="399" /></a></span></div></td><td class="mbox-text"><div class="mbox-text-span">This article <b>needs additional citations for <a href="/enwiki/wiki/Wikipedia:Verifiability" title="Wikipedia:Verifiability">verification</a></b>.<span class="hide-when-compact"> Please help <a href="/enwiki/wiki/Special:EditPage/Pepsi_Max" title="Special:EditPage/Pepsi Max">improve this article</a> by <a href="/enwiki/wiki/Help:Referencing_for_beginners" title="Help:Referencing for beginners">adding citations to reliable sources</a>. Unsourced material may be challenged and removed.<br /><small><span class="plainlinks"><i>Find sources:</i>&#160;<a rel="nofollow" class="external text" href="https://www.google.com/search?as_eq=wikipedia&amp;q=%22Pepsi+Max%22">"Pepsi Max"</a>&#160;–&#160;<a rel="nofollow" class="external text" href="https://www.google.com/search?tbm=nws&amp;q=%22Pepsi+Max%22+-wikipedia&amp;tbs=ar:1">news</a>&#160;<b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?&amp;q=%22Pepsi+Max%22&amp;tbs=bkt:s&amp;tbm=bks">newspapers</a>&#160;<b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?tbs=bks:1&amp;q=%22Pepsi+Max%22+-wikipedia">books</a>&#160;<b>·</b> <a rel="nofollow" class="external text" href="https://scholar.google.com/scholar?q=%22Pepsi+Max%22">scholar</a>&#160;<b>·</b> <a rel="nofollow" class="external text" href="https://www.jstor.org/action/doBasicSearch?Query=%22Pepsi+Max%22&amp;acc=on&amp;wc=on">JSTOR</a></span></small></span> <span class="date-container"><i>(<span class="date">January 2008</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/enwiki/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this template message</a></small>)</i></span></div></td></tr></tbody></table> <style data-mw-deduplicate="TemplateStyles:r1066479718">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}body.skin-minerva .mw-parser-output .infobox-header,body.skin-minerva .mw-parser-output .infobox-subheader,body.skin-minerva .mw-parser-output .infobox-above,body.skin-minerva .mw-parser-output .infobox-title,body.skin-minerva .mw-parser-output .infobox-image,body.skin-minerva .mw-parser-output .infobox-full-data,body.skin-minerva .mw-parser-output .infobox-below{text-align:center}</style><table class="infobox hproduct"><caption class="infobox-title fn">Pepi Max</caption><tbody><tr><td colspan="2" class="infobox-image">[[File:Pepsi Max Text logo.svghttps://www.google.com/search?sca_esv=597525890&amp;rlz=1C1CHBF_en-GBIE985IE985&amp;sxsrf=ACQVn0939fqKhbIWhpmKIDw5bSt6Tq4PQg:1704982694611&amp;q=funny+man+with+no+teeth&amp;tbm=isch&amp;source=lnms&amp;sa=X&amp;ved=2ahUKEwiR6PC-w9WDAxXcUkEAHYgoCKoQ0pQJegQIDBAB&amp;biw=1280&amp;bih=559&amp;dpr=1' <figure class="mw-default-size" typeof="mw:Error mw:File/Thumb"><a href="/enwiki//en.wikipedia.org/wiki/Special:Upload?wpDestFile=Pepsi_max" class="new" title="File:Pepsi max"><span class="mw-file-element mw-broken-media" data-width="180">Pepsi zero sugar</span></a><figcaption>Pepsi soda</figcaption></figure> <i>|140px|upright=1]]</i></td></tr><tr><td colspan="2" class="infobox-image"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/enwiki/wiki/File:Pepsi_Max_can.png" class="mw-file-description"><img src="/upwiki/wikipedia/en/0/01/Pepsi_Max_can.png" decoding="async" width="109" height="287" class="mw-file-element" data-file-width="109" data-file-height="287" /></a></span><div class="infobox-caption">330ml can of Pepsi Max</div></td></tr><tr><th scope="row" class="infobox-label">Product type</th><td class="infobox-data type"><a href="/enwiki/wiki/Diet_soda" title="Diet soda">Diet</a> <a href="/enwiki/wiki/Cola" title="Cola">cola</a></td></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data brand"><a href="/enwiki/w/index.php?title=Someone_who_I_dont_even_know&amp;action=edit&amp;redlink=1" class="new" title="Someone who I dont even know (page does not exist)">Someone who I dont even know</a></td></tr><tr><th scope="row" class="infobox-label">Country</th><td class="infobox-data">International</td></tr><tr><th scope="row" class="infobox-label">Introduced</th><td class="infobox-data">April&#160;5, 1993<span class="noprint">&#59;&#32;30 years ago</span><span style="display:none">&#160;(<span class="bday dtstart published updated">1993-04-05</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Related brands</th><td class="infobox-data"><a href="/enwiki/wiki/Pepsi_ONE" class="mw-redirect" title="Pepsi ONE">Pepsi ONE</a>, <a href="/enwiki/wiki/Diet_Pepsi" title="Diet Pepsi">Diet Pepsi</a></td></tr><tr><th scope="row" class="infobox-label">Tagline</th><td class="infobox-data">"Maximum Taste, Extra Children"</td></tr></tbody></table> <p><b>Pepsi Max</b> (also known as <b>The Worst Drink in the world</b> in some countries) is a low-<a href="/enwiki/wiki/Calorie" title="Calorie">calorie</a>, sugar-free <a href="/enwiki/wiki/Cola" title="Cola">cola</a>, marketed by <a href="/enwiki/wiki/PepsiCo" title="PepsiCo">PepsiCo</a> as an alternative to <a href="/enwiki/wiki/Pepsi" title="Pepsi">Pepsi</a> and <a href="/enwiki/wiki/Diet_Pepsi" title="Diet Pepsi">Diet Pepsi</a>. Pepsi Max is available primarily in Asian and European markets. While Pepsi Max was released in April 1993, it did not become available in the United States until 2007. </p><p>A drink with the same name but different formulation (containing ginseng and higher quantities of caffeine) was sold in the United States until it was renamed "<a href="/enwiki/wiki/Pepsi_Zero_Sugar" title="Pepsi Zero Sugar">Pepsi Zero Sugar</a>" in late 2016. </p> <div id="toc" class="toc" role="navigation" aria-labelledby="mw-toc-heading"><input type="checkbox" role="button" id="toctogglecheckbox" class="toctogglecheckbox" style="display:none" /><div class="toctitle" lang="en" dir="ltr"><h2 id="mw-toc-heading">Contents</h2><span class="toctogglespan"><label class="toctogglelabel" for="toctogglecheckbox"></label></span></div> <ul> <li class="toclevel-1 tocsection-1"><a href="#History"><span class="tocnumber">1</span> <span class="toctext">History</span></a></li> <li class="toclevel-1 tocsection-2"><a href="#Product_positioning"><span class="tocnumber">2</span> <span class="toctext">Product positioning</span></a> <ul> <li class="toclevel-2 tocsection-3"><a href="#Variants"><span class="tocnumber">2.1</span> <span class="toctext">Variants</span></a></li> </ul> </li> <li class="toclevel-1 tocsection-4"><a href="#Canadian_formulation"><span class="tocnumber">3</span> <span class="toctext">Canadian formulation</span></a></li> <li class="toclevel-1 tocsection-5"><a href="#See_also"><span class="tocnumber">4</span> <span class="toctext">See also</span></a></li> <li class="toclevel-1 tocsection-6"><a href="#References"><span class="tocnumber">5</span> <span class="toctext">References</span></a></li> <li class="toclevel-1 tocsection-7"><a href="#Further_reading"><span class="tocnumber">6</span> <span class="toctext">Further reading</span></a></li> <li class="toclevel-1 tocsection-8"><a href="#External_links"><span class="tocnumber">7</span> <span class="toctext">External links</span></a></li> </ul> </div> <h2><span class="mw-headline" id="History">History</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/enwiki/w/index.php?title=Pepsi_Max&amp;action=edit&amp;section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></h2> <figure class="mw-default-size mw-halign-left" typeof="mw:File/Thumb"><a href="/enwiki/wiki/File:Pepsi_Black_Lime_and_Original_flavor.jpg" class="mw-file-description"><img src="/upwiki/wikipedia/commons/thumb/9/95/Pepsi_Black_Lime_and_Original_flavor.jpg/220px-Pepsi_Black_Lime_and_Original_flavor.jpg" decoding="async" width="220" height="223" class="mw-file-element" srcset="/upwiki/wikipedia/commons/thumb/9/95/Pepsi_Black_Lime_and_Original_flavor.jpg/330px-Pepsi_Black_Lime_and_Original_flavor.jpg 1.5x, /upwiki/wikipedia/commons/thumb/9/95/Pepsi_Black_Lime_and_Original_flavor.jpg/440px-Pepsi_Black_Lime_and_Original_flavor.jpg 2x" data-file-width="2683" data-file-height="2715" /></a><figcaption>Pepsi Black limited edition Lime and Original Flavor (Middle East)</figcaption></figure> <p>Pepsi Max debuted in Australia, the United Kingdom, and Italy on April 5, 1993. The rollout was expanded to Ireland the following September, and to France, Greece, Spain, Portugal, and the Netherlands the following December. By the end of 1994, Pepsi Max was sold in approximately twenty countries. By the end of 1995, that figure had more than doubled. The product remained unavailable in the United States until 2006 (the US, PepsiCo's home market, and the largest consumer of carbonated <a href="/enwiki/wiki/Soft_drink" title="Soft drink">soft drinks</a>), where one of its principal ingredients had not yet been approved by the <a href="/enwiki/wiki/Food_and_Drug_Administration" title="Food and Drug Administration">Food and Drug Administration</a>. The ingredient—<a href="/enwiki/wiki/Acesulfame_potassium" title="Acesulfame potassium">acesulfame potassium</a>—is combined with <a href="/enwiki/wiki/Aspartame" title="Aspartame">aspartame</a> to provide the beverage's sweetness, whereas some other diet colas are sweetened by aspartame alone. </p><p>In early-2005, Pepsi Max Twist (with added <a href="/enwiki/wiki/Lemon" title="Lemon">lemon</a>-<a href="/enwiki/wiki/Lime_(fruit)" title="Lime (fruit)">lime</a> flavour) joined the <a href="/enwiki/wiki/United_Kingdom" title="United Kingdom">UK</a> and Australian product line. In autumn 2005, "Pepsi Max Punch" was marketed in the UK for the festive season. Containing ginger and cinnamon, the product was similar in flavour to <a href="/enwiki/wiki/Pepsi_Holiday_Spice" class="mw-redirect" title="Pepsi Holiday Spice">Pepsi Holiday Spice</a>, a sugar-sweetened variety of Pepsi that was marketed in the US one year earlier. In late-2005 and early-2006, a coffee-flavoured variety was introduced in France, Finland, Ireland, Norway, and the UK. Known as "Pepsi Max Cappuccino" ("Pepsi Max Coffee Cino" in the UK), the product was prefigured by the similar <a href="/enwiki/wiki/Pepsi_Kona" class="mw-redirect" title="Pepsi Kona">Pepsi Kona</a> (briefly <a href="/enwiki/wiki/Test_market" title="Test market">test-marketed</a> in the US in 1996) and <a href="/enwiki/wiki/Pepsi_Tarik" class="mw-redirect" title="Pepsi Tarik">Pepsi Tarik</a>, available in <a href="/enwiki/wiki/Malaysia" title="Malaysia">Malaysia</a> since 2005. </p> <figure typeof="mw:File/Thumb"><a href="/enwiki/wiki/File:Pepsi_500ml_Bottle,_UK.jpeg" class="mw-file-description"><img src="/upwiki/wikipedia/commons/thumb/6/68/Pepsi_500ml_Bottle%2C_UK.jpeg/150px-Pepsi_500ml_Bottle%2C_UK.jpeg" decoding="async" width="150" height="346" class="mw-file-element" srcset="/upwiki/wikipedia/commons/thumb/6/68/Pepsi_500ml_Bottle%2C_UK.jpeg/225px-Pepsi_500ml_Bottle%2C_UK.jpeg 1.5x, /upwiki/wikipedia/commons/thumb/6/68/Pepsi_500ml_Bottle%2C_UK.jpeg/300px-Pepsi_500ml_Bottle%2C_UK.jpeg 2x" data-file-width="827" data-file-height="1906" /></a><figcaption>Standard 500&#160;ml Pepsi Max bottle from the UK</figcaption></figure><p>Pepsi Max was introduced to South Korea, Bulgaria, and the Philippines in 2006, as well as being reintroduced into Argentina in the spring of 2006 after being phased out after its launch in 1994. As well as this, Pepsi Max was introduced into Brazil, Egypt, Jordan, Lebanon, Turkey and the United Arab Emirates during early 2007. </p><figure class="mw-default-size mw-halign-left" typeof="mw:File/Thumb"><a href="/enwiki/wiki/File:Pepsi_Max_bottles.JPG" class="mw-file-description"><img src="/upwiki/wikipedia/commons/thumb/1/13/Pepsi_Max_bottles.JPG/220px-Pepsi_Max_bottles.JPG" decoding="async" width="220" height="165" class="mw-file-element" srcset="/upwiki/wikipedia/commons/thumb/1/13/Pepsi_Max_bottles.JPG/330px-Pepsi_Max_bottles.JPG 1.5x, /upwiki/wikipedia/commons/thumb/1/13/Pepsi_Max_bottles.JPG/440px-Pepsi_Max_bottles.JPG 2x" data-file-width="4032" data-file-height="3024" /></a><figcaption>Small 0.33 liter Pepsi Max bottles</figcaption></figure> <p>In October 2008, Pepsi announced it would be redesigning its logo and re-branding many of its products. <a href="/enwiki/wiki/Pepsi" title="Pepsi">Pepsi</a>, <a href="/enwiki/wiki/Diet_Pepsi" title="Diet Pepsi">Diet Pepsi</a>, and Pepsi Max all use lower-case fonts for name brands, <a href="/enwiki/wiki/Mountain_Dew" title="Mountain Dew">Mountain Dew</a> was renamed "Mtn Dew", and Diet Pepsi Max was re-branded as Pepsi Max. The brand's <a href="/enwiki/wiki/Pepsi_Globe" title="Pepsi Globe">blue and red globe trademark</a> became a series of "smiles", with the central white band arcing at different angles depending on the product. The new imagery is being used. In the case of Pepsi Max, besides renaming of the drink its international name, the logo has a large "smile" likely to emphasize the North American drink's "Wake up people!" advertising campaign, and also uses <a href="/enwiki/wiki/Black" title="Black">black</a> in the bottom half of the globe as opposed to the more standard <a href="/enwiki/wiki/Royal_blue" title="Royal blue">royal blue</a>. The new lower-case font used on Pepsi's products is reminiscent of the font used in Diet Pepsi's logo from the 1960s to the mid-1980s. The website for the "Wake up people!" campaign now redirects to the <a href="/enwiki/wiki/Pepsi_Refresh_Project" title="Pepsi Refresh Project">Pepsi Refresh Project</a>. It is expected that the version of Pepsi Max outside North America will adopt the new logo used by its US–Canada counterpart; this has now occurred in Australia. In the UK, the cans now have the "Pepsi" text and the new Pepsi globe (with the normal Pepsi "smile" and the blue bottom half, as opposed to the black half used in the US) but the "Max" is in the previous style. </p> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/enwiki/wiki/File:New_Pepsi_Max_branding.jpg" class="mw-file-description"><img src="/upwiki/wikipedia/commons/thumb/1/18/New_Pepsi_Max_branding.jpg/220px-New_Pepsi_Max_branding.jpg" decoding="async" width="220" height="426" class="mw-file-element" srcset="/upwiki/wikipedia/commons/thumb/1/18/New_Pepsi_Max_branding.jpg/330px-New_Pepsi_Max_branding.jpg 1.5x, /upwiki/wikipedia/commons/thumb/1/18/New_Pepsi_Max_branding.jpg/440px-New_Pepsi_Max_branding.jpg 2x" data-file-width="1886" data-file-height="3648" /></a><figcaption>Can of Pepsi Max</figcaption></figure> <p>A Pepsi Max Lime version was released in the United States in February 2010 under the name "Pepsi Max Cease Fire" It was introduced in the UK in late-2011. It was cross-promoted with a new flavor series of <a href="/enwiki/wiki/Doritos" title="Doritos">Doritos</a> chips called "3rd Degree Burn". In July 2010, Pepsi began to move its North American branding for Pepsi Max to match its global branding. It now carries a Max typography similar to that used worldwide, and rolled out a new slogan: "Zero Calories. Maximum Pepsi Taste". Its formula has not changed. In May 2011, Pepsi introduced the drink to Spain. In 2016, the drink was introduced to Venezuela. In 2017 Pepsi Max was launched in Costa Rica.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1">&#91;1&#93;</a></sup> </p><p>In 2013, Pepsi Max collaborated with English magician Steven Frayne, also known as <a href="/enwiki/wiki/Dynamo_(magician)" title="Dynamo (magician)">Dynamo</a>, as part of their 'Live for Now' campaign which was launched the previous year. As part of a launch event, Dynamo was seen in London hanging from the side of a number 543 double-decker bus on its journey along Millbank, past the Houses of Parliament and across Westminster Bridge, while hundreds of passers by watched.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2">&#91;2&#93;</a></sup><sup id="cite_ref-3" class="reference"><a href="#cite_note-3">&#91;3&#93;</a></sup> The partnership also saw Dynamo appear in an on-pack promotion on cans and bottles of Pepsi Max during July and August, and secured 19 million unique impressions and 7 million total video views on social media.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4">&#91;4&#93;</a></sup> </p><p>In 2017, the drink was reintroduced in Belarus, the Czech Republic, Greece, Hungary, India, Slovakia, Slovenia and Ukraine as Pepsi Black. As of 2017 it is available as Pepsi Max in Albania, Australia, Austria, Belgium, Bosnia and Herzegovina, China, Croatia, Denmark, Estonia, Finland, France, Germany, Italy, Iceland, Ireland, Liechtenstein, Luxembourg, Macedonia, Moldova, Montenegro, the Netherlands, New Zealand, Norway, the Philippines, Poland, Portugal, Romania, Russia, Serbia, Spain, Sweden, Switzerland, Thailand, Turkey, the United Kingdom and Venezuela. </p> <h2><span class="mw-headline" id="Product_positioning">Product positioning</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/enwiki/w/index.php?title=Pepsi_Max&amp;action=edit&amp;section=2" title="Edit section: Product positioning"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></h2> <p>Recent<sup class="noprint Inline-Template" style="white-space:nowrap;">&#91;<i><a href="/enwiki/wiki/Wikipedia:Manual_of_Style/Dates_and_numbers#Chronological_items" title="Wikipedia:Manual of Style/Dates and numbers"><span title="The time period mentioned near this tag is ambiguous. (August 2023)">when?</span></a></i>&#93;</sup> UK/Australia Pepsi Max television advertisements (as well as in several European countries) have featured the taglines "Maximum taste, no sugar" and "Don't worry, there's no sugar." Some have incorporated <a href="/enwiki/wiki/Extreme_sport" title="Extreme sport">extreme sports</a>, as well as video games such as <i><a href="/enwiki/wiki/Motocross_Mania" title="Motocross Mania">Motocross Mania</a></i> in an attempt to appeal to young men (in contrast to other diet cola drinks, which tend to target young women). The British advertising campaign involved retouched versions of the American "Do the Dew" commercials for <a href="/enwiki/wiki/Mountain_Dew" title="Mountain Dew">Mountain Dew</a> (A variant of which is sold in the UK), rebranded as "Live life to the Max". </p><p><a href="/enwiki/wiki/Coca-Cola_Zero_Sugar" title="Coca-Cola Zero Sugar">Coca-Cola Zero</a>, a sugar-free cola from <a href="/enwiki/wiki/The_Coca-Cola_Company" title="The Coca-Cola Company">The Coca-Cola Company</a>, is marketed in a similar manner. In the UK, some Coke Zero advertising alluded to Pepsi Max, leading to a counter-campaign by Pepsi extolling the virtues of the concept of "maximum" over that of "zero".<sup id="cite_ref-5" class="reference"><a href="#cite_note-5">&#91;5&#93;</a></sup><sup id="cite_ref-6" class="reference"><a href="#cite_note-6">&#91;6&#93;</a></sup><sup id="cite_ref-7" class="reference"><a href="#cite_note-7">&#91;7&#93;</a></sup> </p> <h3><span class="mw-headline" id="Variants">Variants</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/enwiki/w/index.php?title=Pepsi_Max&amp;action=edit&amp;section=3" title="Edit section: Variants"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></h3> <table class="wikitable"> <tbody><tr> <th>Name </th> <th>Definition </th></tr> <tr> <td>Lemon and Lime Twist </td> <td>Pepsi Max with a lemon and lime flavor. It was sold in the United Kingdom and Argentina for a time and was sold in France under the name <i>Pepsi Max Citron Citron Vert</i>. Pepsi Twist with lemon was also available in Norway in the early 2000s, and is currently available in Brazil, Poland and Turkey. </td></tr> <tr> <td>Lime </td> <td>Pepsi Max with a lime flavor. Currently available in China, Czech Republic, Denmark, Finland, Hungary, Iceland, Lebanon, Norway, Poland, Portugal, Romania, Serbia, Spain, Sweden, and the United Kingdom. </td></tr> <tr> <td>Cease Fire </td> <td>Pepsi Max with a lime flavor. Sold in and Australia in 2011 which was cross-promoted with limited edition Degree Burn flavors of <a href="/enwiki/wiki/Doritos" title="Doritos">Doritos</a>. It was later sold in the UK as <i>Pepsi Max Citrus Freeze</i> in 2011, being promoted with Jalapeño Fire Doritos as a part of a promotion. It was later re-released as a permanent flavor in Australia as Pepsi Max Lime, and was later released in France under the same name. </td></tr> <tr> <td>Punch </td> <td>Pepsi Max with a ginger and cinnamon flavor. It was sold in the UK during Christmas 2005 and is similar to the North American <a href="/enwiki/wiki/Pepsi_Holiday_Spice" class="mw-redirect" title="Pepsi Holiday Spice">Pepsi Holiday Spice</a> which was sold the year before and the year after. </td></tr> <tr> <td><a href="/enwiki/wiki/Cappuccino" title="Cappuccino">Coffee Cino</a> </td> <td>Pepsi Max with a coffee flavor. It was sold for a short time in some European countries. </td></tr> <tr> <td>Lemon </td> <td>Pepsi Max with a lemon flavor. It is currently being sold in The Netherlands and Belgium, and in Australia 2022. As of 2023, it is also being sold in the Nordics. </td></tr> <tr> <td>Chill </td> <td>Pepsi Max with an apple flavor. It was sold in Sweden and Finland as a limited edition in the summer of 2007. </td></tr> <tr> <td>Mojo </td> <td>Pepsi Max with a mint and lime flavor. It was sold in Finland as a limited edition in 2008 and was also sold in Denmark until August 2009 under the name <i>Pepsi Max Mojito</i>. </td></tr> <tr> <td>Cherry </td> <td>Pepsi Max with a cherry flavor. It was first sold in the UK in 2011 and has since become available in Germany, Norway, Denmark, Finland, France and the Netherlands. It was also released as Pepsi Max Cherry Blast in the United States in 2015. </td></tr> <tr> <td>Ginger </td> <td>Pepsi Max with ginger flavor. Released in the UK, Lebanon, Norway, Sweden, Finland, Germany, Denmark, and the Netherlands in 2017. </td></tr> <tr> <td>Vanilla </td> <td>Pepsi Max with a vanilla flavor. It was first sold in Australia in 2017, in New Zealand in 2018 and in Poland and Germany during 2018 and 2019. </td></tr> <tr> <td>Raspberry </td> <td>Pepsi Max with a raspberry flavour. Released in Australia and New Zealand in 2018, in the United Kingdom and the Nordic countries in 2019 and in Turkey in 2020. In Turkey, the variant is sold only in Migros supermarkets.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8">&#91;8&#93;</a></sup> </td></tr> <tr> <td>Creaming Soda </td> <td>Pepsi Max with a creaming soda flavour. Released in Australia in 2019. </td></tr> <tr> <td>Mango </td> <td>Pepsi Max with mango flavour. Released in Hungary, Poland, Czech Republic, Serbia, Finland, Sweden, Denmark, Turkey and Australia in 2020. UK in 2023 </td></tr> <tr> <td>Pineapple </td> <td>Pepsi Max with Pineapple flavour. Released in Hungary, Poland, Czech Republic, Serbia, Sweden, Turkey and Australia in 2020. </td></tr> <tr> <td>No Caffeine </td> <td>Pepsi Max without caffeine. Released in the United Kingdom and Finland in 2021. </td></tr></tbody></table> <p>In early-2005, the North American drink Pepsi ONE was revised, with <a href="/enwiki/wiki/Splenda" title="Splenda">Splenda</a> brand <a href="/enwiki/wiki/Sucralose" title="Sucralose">sucralose</a> replacing the aspartame ingredient. </p> <h2><span class="mw-headline" id="Canadian_formulation">Canadian formulation</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/enwiki/w/index.php?title=Pepsi_Max&amp;action=edit&amp;section=4" title="Edit section: Canadian formulation"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></h2> <p>Beginning in early 1994, an entirely different Pepsi Max was marketed in Canada. Now regarded as a precursor to <a href="/enwiki/wiki/Pepsi_Edge" class="mw-redirect" title="Pepsi Edge">Pepsi Edge</a>, it was sweetened with a combination of aspartame and <a href="/enwiki/wiki/High_fructose_corn_syrup" class="mw-redirect" title="High fructose corn syrup">high fructose corn syrup</a>. As a result, it contained two-thirds fewer calories than full-sugar colas (including regular Pepsi), but more calories than conventional diet/light colas (or the version of Pepsi Max sold elsewhere). The Canadian product was discontinued in 2002; the <a href="/enwiki/wiki/Diet_Pepsi_Max" class="mw-redirect" title="Diet Pepsi Max">Diet Pepsi Max</a> product introduced in 2008 has no direct relationship to the earlier formulation. </p> <h2><span class="mw-headline" id="See_also">See also</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/enwiki/w/index.php?title=Pepsi_Max&amp;action=edit&amp;section=5" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></h2> <ul><li><a href="/enwiki/wiki/List_of_Pepsi_variations" title="List of Pepsi variations">List of Pepsi variations</a></li></ul> <h2><span class="mw-headline" id="References">References</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/enwiki/w/index.php?title=Pepsi_Max&amp;action=edit&amp;section=6" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></h2> <style data-mw-deduplicate="TemplateStyles:r1011085734">.mw-parser-output .reflist{font-size:90%;margin-bottom:0.5em;list-style-type:decimal}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1133582631">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free a,.mw-parser-output .citation .cs1-lock-free a{background:url("/upwiki/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited a,.mw-parser-output .id-lock-registration a,.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration a{background:url("/upwiki/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription a,.mw-parser-output .citation .cs1-lock-subscription a{background:url("/upwiki/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("/upwiki/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:#d33}.mw-parser-output .cs1-visible-error{color:#d33}.mw-parser-output .cs1-maint{display:none;color:#3a3;margin-left:0.3em}.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://adondeirhoy.com/noticias/pepsi-max">"Lanzamiento Pepsi Max en Costa Rica"</a>. 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Retrieved <span class="nowrap">2019-06-12</span></span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=The+Guardian&amp;rft.atitle=Dynamo+%27levitates%27+beside+London+bus+-+but+how+does+he+do+it%3F&amp;rft.date=2013-06-24&amp;rft.issn=0261-3077&amp;rft.aulast=Haynes&amp;rft.aufirst=Jonathan&amp;rft_id=https%3A%2F%2Fwww.theguardian.com%2Fuk%2F2013%2Fjun%2F24%2Fdynamo-levitate-london-bus&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3APepsi+Max" class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1133582631"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.campaignlive.co.uk/article/dynamo-performs-bus-levitation-magic-pepsi-max/1188075">"Dynamo performs bus levitation magic for Pepsi Max"</a>. www.campaignlive.co.uk<span class="reference-accessdate">. Retrieved <span class="nowrap">2019-06-12</span></span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Dynamo+performs+bus+levitation+magic+for+Pepsi+Max&amp;rft.pub=www.campaignlive.co.uk&amp;rft_id=https%3A%2F%2Fwww.campaignlive.co.uk%2Farticle%2Fdynamo-performs-bus-levitation-magic-pepsi-max%2F1188075&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3APepsi+Max" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1133582631"><cite id="CITEREFLeow2018" class="citation web cs1">Leow, Mikelle (2018-04-26). <a rel="nofollow" class="external text" href="https://designtaxi.com/news/399398/Pepsi-Ad-Mischievously-Pokes-Fun-At-Diet-Coke-Without-Dropping-Names/">"Pepsi Ad Mischievously Pokes Fun At Diet Coke Without Dropping Names"</a>. <i>TAXI (website)</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2019-08-22</span></span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=TAXI+%28website%29&amp;rft.atitle=Pepsi+Ad+Mischievously+Pokes+Fun+At+Diet+Coke+Without+Dropping+Names&amp;rft.date=2018-04-26&amp;rft.aulast=Leow&amp;rft.aufirst=Mikelle&amp;rft_id=https%3A%2F%2Fdesigntaxi.com%2Fnews%2F399398%2FPepsi-Ad-Mischievously-Pokes-Fun-At-Diet-Coke-Without-Dropping-Names%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3APepsi+Max" class="Z3988"></span></span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1133582631"><cite class="citation web cs1 cs1-prop-foreign-lang-source"><a rel="nofollow" class="external text" href="https://twitter.com/PepsiMaxUK/status/983268284597334016">"Pepsi MAX on Twitter"</a> (in Latin). Twitter. 2019-08-12<span class="reference-accessdate">. Retrieved <span class="nowrap">2019-08-22</span></span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Pepsi+MAX+on+Twitter&amp;rft.pub=Twitter&amp;rft.date=2019-08-12&amp;rft_id=https%3A%2F%2Ftwitter.com%2FPepsiMaxUK%2Fstatus%2F983268284597334016&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3APepsi+Max" class="Z3988"></span></span> </li> <li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1133582631"><cite id="CITEREFPencoDomaneschi2016" class="citation book cs1 cs1-prop-foreign-lang-source">Penco, C.; Domaneschi, F. (2016). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=zpiODAAAQBAJ&amp;pg=PA83"><i>Come non detto: Usi e abusi dei sottintesi</i></a>. i Robinson / Letture (in Italian). Editori Laterza. p.&#160;83. <a href="/enwiki/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/enwiki/wiki/Special:BookSources/978-88-581-2430-7" title="Special:BookSources/978-88-581-2430-7"><bdi>978-88-581-2430-7</bdi></a><span class="reference-accessdate">. Retrieved <span class="nowrap">2019-08-22</span></span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=book&amp;rft.btitle=Come+non+detto%3A+Usi+e+abusi+dei+sottintesi&amp;rft.series=i+Robinson+%2F+Letture&amp;rft.pages=83&amp;rft.pub=Editori+Laterza&amp;rft.date=2016&amp;rft.isbn=978-88-581-2430-7&amp;rft.aulast=Penco&amp;rft.aufirst=C.&amp;rft.au=Domaneschi%2C+F.&amp;rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DzpiODAAAQBAJ%26pg%3DPA83&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3APepsi+Max" class="Z3988"></span></span> </li> <li id="cite_note-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-8">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1133582631"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.fmcgturkiye.net/2020/05/06/ahududu-tadi-sevenler-icin-yeni-pepsi-raspberry/">"Ahududu tadı sevenler için Yeni Pepsi Raspberry!"</a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Ahududu+tad%C4%B1+sevenler+i%C3%A7in+Yeni+Pepsi+Raspberry%21&amp;rft_id=http%3A%2F%2Fwww.fmcgturkiye.net%2F2020%2F05%2F06%2Fahududu-tadi-sevenler-icin-yeni-pepsi-raspberry%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3APepsi+Max" class="Z3988"></span></span> </li> </ol></div></div> <h2><span class="mw-headline" id="Further_reading">Further reading</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/enwiki/w/index.php?title=Pepsi_Max&amp;action=edit&amp;section=7" title="Edit section: Further reading"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></h2> <ul><li>Kotabe, M. and Helsen, K. <i>Global Marketing Management</i>, John Wiley &amp; Sons, 2004. <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1133582631"><a href="/enwiki/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a>&#160;<a href="/enwiki/wiki/Special:BookSources/0-471-23062-6" title="Special:BookSources/0-471-23062-6">0-471-23062-6</a>.iPhone 15 Pepsi Max</li></ul> <h2><span class="mw-headline" id="External_links">External links</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/enwiki/w/index.php?title=Pepsi_Max&amp;action=edit&amp;section=8" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></h2> <style data-mw-deduplicate="TemplateStyles:r1134653256">.mw-parser-output .side-box{margin:4px 0;box-sizing:border-box;border:1px solid #aaa;font-size:88%;line-height:1.25em;background-color:#f9f9f9;display:flow-root}.mw-parser-output .side-box-abovebelow,.mw-parser-output .side-box-text{padding:0.25em 0.9em}.mw-parser-output .side-box-image{padding:2px 0 2px 0.9em;text-align:center}.mw-parser-output .side-box-imageright{padding:2px 0.9em 2px 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.navbox-abovebelow,.mw-parser-output .navbox-group,.mw-parser-output .navbox-subgroup .navbox-title{background-color:#ddf}.mw-parser-output .navbox-subgroup .navbox-group,.mw-parser-output .navbox-subgroup .navbox-abovebelow{background-color:#e6e6ff}.mw-parser-output .navbox-even{background-color:#f7f7f7}.mw-parser-output .navbox-odd{background-color:transparent}.mw-parser-output .navbox .hlist td dl,.mw-parser-output .navbox .hlist td ol,.mw-parser-output .navbox .hlist td ul,.mw-parser-output .navbox td.hlist dl,.mw-parser-output .navbox td.hlist ol,.mw-parser-output .navbox td.hlist ul{padding:0.125em 0}.mw-parser-output .navbox .navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}</style></div><div role="navigation" class="navbox" aria-labelledby="PepsiCo" style="padding:3px"><table class="nowraplinks hlist mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="3"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1063604349">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/enwiki/wiki/Template:PepsiCo" title="Template:PepsiCo"><abbr title="View this template" style=";;background:none transparent;border:none;box-shadow:none;padding:0;">v</abbr></a></li><li class="nv-talk"><a href="/enwiki/wiki/Template_talk:PepsiCo" title="Template talk:PepsiCo"><abbr title="Discuss this template" style=";;background:none transparent;border:none;box-shadow:none;padding:0;">t</abbr></a></li><li class="nv-edit"><a href="/enwiki/wiki/Special:EditPage/Template:PepsiCo" title="Special:EditPage/Template:PepsiCo"><abbr title="Edit this template" style=";;background:none transparent;border:none;box-shadow:none;padding:0;">e</abbr></a></li></ul></div><div id="PepsiCo" style="font-size:114%;margin:0 4em"><a href="/enwiki/wiki/PepsiCo" title="PepsiCo">PepsiCo</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Brands and<br />subsidiaries</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/enwiki/wiki/Pepsi" title="Pepsi">Pepsi</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/enwiki/wiki/Bubly_Sparkling_Water" title="Bubly Sparkling Water">Bubly</a></li> <li><a href="/enwiki/wiki/Diet_Pepsi" title="Diet Pepsi">Diet Pepsi</a></li> <li><a href="/enwiki/wiki/Jazz_(soft_drink)" title="Jazz (soft drink)">Pepsi Jazz</a></li> <li><a class="mw-selflink selflink">Pepsi Max</a></li> <li><a href="/enwiki/wiki/Pepsi_Next" title="Pepsi Next">Pepsi Next</a></li> <li><a href="/enwiki/wiki/Pepsi-Cola_Made_with_Real_Sugar" title="Pepsi-Cola Made with Real Sugar">Pepsi Real Sugar</a></li> <li><a href="/enwiki/wiki/Pepsi_Twist" title="Pepsi Twist">Pepsi Twist</a></li> <li><a href="/enwiki/wiki/Pepsi_Zero_Sugar" title="Pepsi Zero Sugar">Pepsi Zero Sugar</a></li> <li><a href="/enwiki/wiki/Aquafina" title="Aquafina">Aquafina</a></li> <li><a href="/enwiki/wiki/Brisk_(drink)" title="Brisk (drink)">Brisk</a><sup>1</sup></li> <li><a href="/enwiki/wiki/Duke_and_Sons" title="Duke and Sons">Duke's</a> <ul><li><a href="/enwiki/wiki/Duke%27s_Lemonade" class="mw-redirect" title="Duke&#39;s Lemonade">Lemonade</a></li> <li><a href="/enwiki/wiki/Duke%27s_Mangola" class="mw-redirect" title="Duke&#39;s Mangola">Mangola</a></li></ul></li> <li><a href="/enwiki/wiki/Kas_(drink)" title="Kas (drink)">Kas</a></li> <li><a href="/enwiki/wiki/Lipton" title="Lipton">Lipton</a><sup>1</sup></li> <li><a href="/enwiki/wiki/Manzanita_Sol" title="Manzanita Sol">Manzanita Sol</a></li> <li><a href="/enwiki/wiki/Mirinda" title="Mirinda">Mirinda</a></li> <li><a href="/enwiki/wiki/Mountain_Dew" title="Mountain Dew">Mountain Dew</a></li> <li><a href="/enwiki/wiki/Diet_Mountain_Dew" title="Diet Mountain Dew">Diet Mountain Dew</a></li> <li><a href="/enwiki/wiki/Mountain_Dew_Amp" title="Mountain Dew Amp">Mountain Dew Amp</a></li> <li><a href="/enwiki/wiki/Baja_Blast" title="Baja Blast">Mountain Dew Baja Blast</a></li> <li><a href="/enwiki/wiki/Mountain_Dew_Code_Red" title="Mountain Dew Code Red">Mountain Dew Code Red</a></li> <li><a href="/enwiki/wiki/Mountain_Dew_Voltage" title="Mountain Dew Voltage">Mountain Dew Voltage</a></li> <li><a href="/enwiki/wiki/Mug_Root_Beer" title="Mug Root Beer">Mug Root Beer</a></li> <li><a href="/enwiki/wiki/No_Fear" title="No Fear">No Fear</a><sup>1</sup></li> <li><a href="/enwiki/wiki/Ocean_Spray_(cooperative)" title="Ocean Spray (cooperative)">Ocean Spray</a><sup>5</sup></li> <li><a href="/enwiki/wiki/Paso_de_los_Toros_(drink)" title="Paso de los Toros (drink)">Paso de los Toros</a></li> <li><a href="/enwiki/wiki/Punica_(drink)" title="Punica (drink)">Punica</a></li> <li><a href="/enwiki/wiki/Rockstar_(drink)" title="Rockstar (drink)">Rockstar</a></li> <li><a href="/enwiki/wiki/7_Up" title="7 Up">7 Up</a><sup>2</sup></li> <li><a href="/enwiki/wiki/Shani_(drink)" title="Shani (drink)">Shani</a></li> <li><a href="/enwiki/wiki/Sierra_Mist" title="Sierra Mist">Sierra Mist</a></li> <li><a href="/enwiki/wiki/Slice_(drink)" title="Slice (drink)">Slice</a></li> <li><a href="/enwiki/wiki/SoBe" title="SoBe">SoBe</a></li> <li><a href="/enwiki/wiki/Starbucks" title="Starbucks">Starbucks</a><sup>1</sup> <ul><li><a href="/enwiki/wiki/Ethos_Water" title="Ethos Water">Ethos Water</a></li> <li><a href="/enwiki/wiki/Frappuccino" title="Frappuccino">Frappuccino</a></li></ul></li> <li><a href="/enwiki/wiki/Starry_(drink)" title="Starry (drink)">Starry</a></li> <li><a href="/enwiki/wiki/Sting_Energy" title="Sting Energy">Sting Energy</a></li> <li><a href="/enwiki/wiki/Teem" title="Teem">Teem</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/enwiki/wiki/Frito-Lay" title="Frito-Lay">Frito-Lay</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/enwiki/wiki/Bluebird_Foods" title="Bluebird Foods">Bluebird</a></li> <li><a href="/enwiki/wiki/Cheetos" title="Cheetos">Cheetos</a></li> <li><a href="/enwiki/wiki/Cracker_Jack" title="Cracker Jack">Cracker Jack</a></li> <li><a href="/enwiki/wiki/Doritos" title="Doritos">Doritos</a></li> <li><a href="/enwiki/wiki/Elma_Chips" title="Elma Chips">Elma Chips</a> <ul><li><a href="/enwiki/wiki/Baconzitos" class="mw-redirect" title="Baconzitos">Baconzitos</a></li> <li><a href="/enwiki/wiki/Fandangos_(snack)" title="Fandangos (snack)">Fandangos</a></li> <li><a href="/enwiki/wiki/Stiksy" title="Stiksy">Stiksy</a></li></ul></li> <li><a href="/enwiki/wiki/Fritos" title="Fritos">Fritos</a></li> <li><a href="/enwiki/wiki/Funyuns" title="Funyuns">Funyuns</a></li> <li><a href="/enwiki/wiki/Gamesa" title="Gamesa">Gamesa</a></li> <li><a href="/enwiki/wiki/Hostess_Potato_Chips" title="Hostess Potato Chips">Hostess</a></li> <li><a href="/enwiki/wiki/Kurkure" title="Kurkure">Kurkure</a></li> <li><a href="/enwiki/wiki/Lay%27s" title="Lay&#39;s">Lay's</a> <ul><li><a href="/enwiki/wiki/Lay%27s_Stax" title="Lay&#39;s Stax">Lay's Stax</a></li></ul></li> <li><a href="/enwiki/wiki/Miss_Vickie%27s" title="Miss Vickie&#39;s">Miss Vickie's</a></li> <li><a href="/enwiki/wiki/Munchos" title="Munchos">Munchos</a></li> <li><a href="/enwiki/wiki/Oberto_Snacks_Inc." title="Oberto Snacks Inc.">Oberto</a><sup>3</sup></li> <li><a href="/enwiki/wiki/Quaker_Oats_Company" title="Quaker Oats Company">Quaker Oats</a></li> <li><a href="/enwiki/wiki/Rold_Gold" title="Rold Gold">Rold Gold</a></li> <li><a href="/enwiki/wiki/Ruffles_(potato_chips)" title="Ruffles (potato chips)">Ruffles</a></li> <li><a href="/enwiki/wiki/Sabra_(company)" title="Sabra (company)">Sabra</a><sup>4</sup></li> <li><a href="/enwiki/wiki/Sabritas" title="Sabritas">Sabritas</a></li> <li><a href="/enwiki/wiki/Smartfood" title="Smartfood">Smartfood</a></li> <li><a href="/enwiki/wiki/The_Smith%27s_Snackfood_Company" title="The Smith&#39;s Snackfood Company">Smith's</a> <ul><li><a href="/enwiki/wiki/Burger_Rings" title="Burger Rings">Burger Rings</a></li> <li><a href="/enwiki/wiki/Nobby%27s" title="Nobby&#39;s">Nobby's</a></li> <li><a href="/enwiki/wiki/Toobs" title="Toobs">Toobs</a></li> <li><a href="/enwiki/wiki/Twisties" title="Twisties">Twisties</a></li></ul></li> <li><a href="/enwiki/wiki/Stacy%27s_Pita_Chips" title="Stacy&#39;s Pita Chips">Stacy's</a></li> <li><a href="/enwiki/wiki/Sun_Chips" title="Sun Chips">Sun Chips</a></li> <li><a href="/enwiki/wiki/Tostitos" title="Tostitos">Tostitos</a></li> <li><a href="/enwiki/wiki/Uncle_Chipps" title="Uncle Chipps">Uncle Chipps</a></li> <li><a href="/enwiki/wiki/Walkers_(snack_foods)" title="Walkers (snack foods)">Walkers</a> <ul><li><a href="/enwiki/wiki/Monster_Munch" title="Monster Munch">Monster Munch</a></li> <li><a href="/enwiki/wiki/Quavers" title="Quavers">Quavers</a></li> <li><a href="/enwiki/wiki/Squares_(crisps)" title="Squares (crisps)">Squares</a></li> <li><a href="/enwiki/wiki/Wotsits" title="Wotsits">Wotsits</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/enwiki/wiki/Gatorade" title="Gatorade">Gatorade</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/enwiki/wiki/CytoSport" title="CytoSport">CytoSport</a></li> <li><a href="/enwiki/wiki/Propel_Water" title="Propel Water">Propel Water</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/enwiki/wiki/Quaker_Oats_Company" title="Quaker Oats Company">Quaker Oats</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/enwiki/wiki/Cap%27n_Crunch" title="Cap&#39;n Crunch">Cap'n Crunch</a></li> <li><a href="/enwiki/wiki/Honey_Ohs!" title="Honey Ohs!">Honey Ohs!</a></li> <li><a href="/enwiki/wiki/King_Vitaman" title="King Vitaman">King Vitaman</a></li> <li><a href="/enwiki/wiki/Life_(cereal)" title="Life (cereal)">Life</a></li> <li><a href="/enwiki/wiki/Pearl_Milling_Company" title="Pearl Milling Company">Pearl Milling</a></li> <li><a href="/enwiki/wiki/Quisp" title="Quisp">Quisp</a></li> <li><a href="/enwiki/wiki/Rice-A-Roni" title="Rice-A-Roni">Rice-A-Roni</a></li> <li><a href="/enwiki/wiki/Scott%27s_Porage_Oats" title="Scott&#39;s Porage Oats">Scott's Porage Oats</a></li> <li><a href="/enwiki/wiki/Toddy_(PepsiCo)" title="Toddy (PepsiCo)">Toddy</a></li> <li><a href="/enwiki/wiki/Wimm-Bill-Dann_Foods" title="Wimm-Bill-Dann Foods">Wimm-Bill-Dann</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/enwiki/wiki/Tropicana_Products" title="Tropicana Products">Tropicana</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/enwiki/wiki/Copella" title="Copella">Copella</a></li> <li><a href="/enwiki/wiki/Dole_plc" title="Dole plc">Dole</a><sup>5</sup></li> <li><a href="/enwiki/wiki/Naked_Juice" title="Naked Juice">Naked</a></li> <li><a href="/enwiki/wiki/Tropicana_Products" title="Tropicana Products">Tropicana</a></li> <li><a href="/enwiki/wiki/Tropolis" title="Tropolis">Tropolis</a></li></ul> </div></td></tr></tbody></table><div></div></td><td class="noviewer navbox-image" rowspan="5" style="width:1px;padding:0 0 0 2px"><div><span typeof="mw:File"><a href="/enwiki/wiki/File:PepsiCo_logo.svg" class="mw-file-description"><img src="/upwiki/wikipedia/commons/thumb/a/a6/PepsiCo_logo.svg/130px-PepsiCo_logo.svg.png" decoding="async" width="130" height="36" class="mw-file-element" srcset="/upwiki/wikipedia/commons/thumb/a/a6/PepsiCo_logo.svg/195px-PepsiCo_logo.svg.png 1.5x, /upwiki/wikipedia/commons/thumb/a/a6/PepsiCo_logo.svg/260px-PepsiCo_logo.svg.png 2x" data-file-width="2500" data-file-height="694" /></a></span></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other holdings</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/enwiki/wiki/Duke_and_Sons" title="Duke and Sons">Duke and Sons</a></li> <li><a href="/enwiki/wiki/Duyvis" title="Duyvis">Duyvis</a></li> <li><a href="/enwiki/wiki/Lebedyansky_(company)" title="Lebedyansky (company)">Lebedyansky</a></li> <li><a href="/enwiki/wiki/Marbo_Product" title="Marbo Product">Marbo Product</a></li> <li><a href="/enwiki/wiki/Matutano" title="Matutano">Matutano</a></li> <li><a href="/enwiki/wiki/Pioneer_Foods" title="Pioneer Foods">Pioneer Foods</a></li> <li><a href="/enwiki/wiki/PopCorners" title="PopCorners">PopCorners</a></li> <li><a href="/enwiki/wiki/Sandora" title="Sandora">Sandora</a></li> <li><a href="/enwiki/wiki/Simba_(South_African_company)" title="Simba (South African company)">Simba</a></li> <li><a href="/enwiki/wiki/SodaStream" title="SodaStream">SodaStream</a></li> <li><a href="/enwiki/wiki/Wimm-Bill-Dann_Foods" title="Wimm-Bill-Dann Foods">Wimm-Bill-Dann</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former holdings</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/enwiki/wiki/California_Pizza_Kitchen" title="California Pizza Kitchen">California Pizza Kitchen</a></li> <li><a href="/enwiki/wiki/Chevys_Fresh_Mex" title="Chevys Fresh Mex">Chevys Fresh Mex</a></li> <li><a href="/enwiki/wiki/D%27Angelo_Grilled_Sandwiches" title="D&#39;Angelo Grilled Sandwiches">D'Angelo Grilled Sandwiches</a></li> <li><a href="/enwiki/wiki/East_Side_Mario%27s" title="East Side Mario&#39;s">East Side Mario's</a></li> <li><a href="/enwiki/wiki/Hot_%27n_Now" title="Hot &#39;n Now">Hot 'n Now</a></li> <li><a href="/enwiki/wiki/Loft,_Inc." title="Loft, Inc.">Loft, Inc.</a></li> <li><a href="/enwiki/wiki/North_American_Van_Lines" title="North American Van Lines">North American Van Lines</a></li> <li><a href="/enwiki/wiki/Wilson_Sporting_Goods" title="Wilson Sporting Goods">Wilson Sporting Goods</a></li> <li><a href="/enwiki/wiki/Yum!_Brands" title="Yum! Brands">Yum! Brands</a> <ul><li><a href="/enwiki/wiki/KFC" title="KFC">KFC‎</a></li> <li><a href="/enwiki/wiki/Pizza_Hut" title="Pizza Hut">Pizza Hut</a></li> <li><a href="/enwiki/wiki/Taco_Bell" title="Taco Bell">Taco Bell</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/enwiki/wiki/Caleb_Bradham" title="Caleb Bradham">Caleb Bradham</a> (founder)</li> <li><a href="/enwiki/wiki/Indra_Nooyi" title="Indra Nooyi">Indra Nooyi</a> (chairman)</li> <li><a href="/enwiki/wiki/Ramon_Laguarta" title="Ramon Laguarta">Ramon Laguarta</a> (CEO)</li> <li><a href="/enwiki/wiki/Robert_E._Allen_(telecommunications_executive)" title="Robert E. Allen (telecommunications executive)">Robert E. Allen</a></li> <li><a href="/enwiki/wiki/Dina_Dublon" title="Dina Dublon">Dina Dublon</a></li> <li><a href="/enwiki/wiki/Alberto_Ibarg%C3%BCen" title="Alberto Ibargüen">Alberto Ibargüen</a></li> <li><a href="/enwiki/wiki/Donald_M._Kendall" title="Donald M. Kendall">Donald M. Kendall</a></li> <li><a href="/enwiki/wiki/Steven_Reinemund" title="Steven Reinemund">Steven Reinemund</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related articles</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/enwiki/wiki/500_Park_Avenue" title="500 Park Avenue">500 Park Avenue (Pepsi-Cola Building)</a></li> <li><a href="/enwiki/wiki/2021_Frito-Lay_strike" title="2021 Frito-Lay strike">2021 Frito-Lay strike</a></li> <li><a href="/enwiki/wiki/Chester_Cheetah" title="Chester Cheetah">Chester Cheetah</a></li> <li><a href="/enwiki/wiki/Cola_wars" title="Cola wars">Cola wars</a></li> <li><a href="/enwiki/wiki/Pepsi_Globe" title="Pepsi Globe">Pepsi Globe</a></li> <li><a href="/enwiki/wiki/Pepsi_Number_Fever" title="Pepsi Number Fever">Pepsi Number Fever</a></li> <li><a href="/enwiki/wiki/Pepsi_P1" title="Pepsi P1">Pepsi P1</a></li> <li><a href="/enwiki/wiki/Pepsi_Spire" title="Pepsi Spire">Pepsi Spire</a></li> <li><a href="/enwiki/wiki/Pepsi_Stuff" title="Pepsi Stuff">Pepsi Stuff</a> <ul><li><a href="/enwiki/wiki/Leonard_v._Pepsico,_Inc." title="Leonard v. Pepsico, Inc.">Leonard v. Pepsico, Inc.</a> <ul><li><i><a href="/enwiki/wiki/Pepsi,_Where%27s_My_Jet%3F" title="Pepsi, Where&#39;s My Jet?">Pepsi, Where's My Jet?</a></i></li></ul></li></ul></li> <li><a href="/enwiki/wiki/Pepsi-Cola_sign" title="Pepsi-Cola sign">Pepsi-Cola sign</a></li> <li><i><a href="/enwiki/wiki/Pepsiman_(video_game)" title="Pepsiman (video game)">Pepsiman</a></i></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="3"><div> <ul><li><sup>1</sup>Produced under a partnership with <a href="/enwiki/wiki/Ekaterra" class="mw-redirect" title="Ekaterra">Ekaterra</a></li> <li><sup>2</sup>Outside the U.S.</li> <li><sup>3</sup>Distributed</li> <li><sup>4</sup>49% owned</li> <li><sup>5</sup>Fruit juices under license</li></ul> <hr /> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="/upwiki/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="/upwiki/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, /upwiki/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <a href="/enwiki/wiki/Category:PepsiCo" title="Category:PepsiCo">Category</a></li> <li><span class="noviewer" typeof="mw:File"><span title="Commons page"><img alt="" src="/upwiki/wikipedia/en/thumb/4/4a/Commons-logo.svg/12px-Commons-logo.svg.png" decoding="async" width="12" height="16" class="mw-file-element" srcset="/upwiki/wikipedia/en/thumb/4/4a/Commons-logo.svg/18px-Commons-logo.svg.png 1.5x, /upwiki/wikipedia/en/thumb/4/4a/Commons-logo.svg/24px-Commons-logo.svg.png 2x" data-file-width="1024" data-file-height="1376" /></span></span> <a href="https://commons.wikimedia.org/wiki/Category:PepsiCo" class="extiw" title="commons:Category:PepsiCo">Commons</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1061467846"></div><div role="navigation" class="navbox" aria-labelledby="Varieties_of_Pepsi" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1063604349"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/enwiki/wiki/Template:Varieties_of_Pepsi" title="Template:Varieties of Pepsi"><abbr title="View this template" style=";;background:none transparent;border:none;box-shadow:none;padding:0;">v</abbr></a></li><li class="nv-talk"><a href="/enwiki/wiki/Template_talk:Varieties_of_Pepsi" title="Template talk:Varieties of Pepsi"><abbr title="Discuss this template" style=";;background:none transparent;border:none;box-shadow:none;padding:0;">t</abbr></a></li><li class="nv-edit"><a href="/enwiki/wiki/Special:EditPage/Template:Varieties_of_Pepsi" title="Special:EditPage/Template:Varieties of Pepsi"><abbr title="Edit this template" style=";;background:none transparent;border:none;box-shadow:none;padding:0;">e</abbr></a></li></ul></div><div id="Varieties_of_Pepsi" style="font-size:114%;margin:0 4em">Varieties of Pepsi</div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Regular</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/enwiki/wiki/Pepsi" title="Pepsi">Pepsi</a></li> <li><a href="/enwiki/wiki/Caffeine-Free_Pepsi" title="Caffeine-Free Pepsi">Caffeine-Free Pepsi</a></li> <li><a href="/enwiki/wiki/Crystal_Pepsi" title="Crystal Pepsi">Crystal Pepsi</a></li> <li><a href="/enwiki/wiki/Nitro_Pepsi" title="Nitro Pepsi">Nitro Pepsi</a></li> <li><a href="/enwiki/wiki/Pepsi_Blue" title="Pepsi Blue">Pepsi Blue</a></li> <li><a href="/enwiki/wiki/Pepsi_Raw" title="Pepsi Raw">Pepsi Raw</a> (Pepsi Natural)</li> <li><a href="/enwiki/wiki/Pepsi-Cola_Made_with_Real_Sugar" title="Pepsi-Cola Made with Real Sugar">Pepsi-Cola Made with Real Sugar</a></li> <li><a href="/enwiki/wiki/Pepsi_Twist" title="Pepsi Twist">Pepsi Twist</a></li> <li><a href="/enwiki/wiki/Pepsi_Wild_Cherry" title="Pepsi Wild Cherry">Pepsi Wild Cherry</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Low-calorie</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/enwiki/wiki/Diet_Pepsi" title="Diet Pepsi">Diet Pepsi</a></li> <li><a href="/enwiki/wiki/Jazz_(soft_drink)" title="Jazz (soft drink)">Jazz Diet Pepsi</a></li> <li><a class="mw-selflink selflink">Pepsi Max</a></li> <li><a href="/enwiki/wiki/Pepsi_Next" title="Pepsi Next">Pepsi Next</a></li> <li><a href="/enwiki/wiki/Pepsi_One" title="Pepsi One">Pepsi One</a></li> <li><a href="/enwiki/wiki/Pepsi_Special" title="Pepsi Special">Pepsi Special</a></li> <li><a href="/enwiki/wiki/Pepsi_True" title="Pepsi True">Pepsi True</a></li> <li><a href="/enwiki/wiki/Pepsi_Zero_Sugar" title="Pepsi Zero Sugar">Pepsi Zero Sugar</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><a href="/enwiki/wiki/List_of_Pepsi_variations" title="List of Pepsi variations">List of Pepsi variations</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1061467846"></div><div role="navigation" class="navbox" aria-labelledby="Diet_drinks" style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1063604349"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/enwiki/wiki/Template:Diet_drinks" title="Template:Diet drinks"><abbr title="View this template" style=";;background:none transparent;border:none;box-shadow:none;padding:0;">v</abbr></a></li><li class="nv-talk"><a href="/enwiki/wiki/Template_talk:Diet_drinks" title="Template talk:Diet drinks"><abbr title="Discuss this template" style=";;background:none transparent;border:none;box-shadow:none;padding:0;">t</abbr></a></li><li class="nv-edit"><a href="/enwiki/wiki/Special:EditPage/Template:Diet_drinks" title="Special:EditPage/Template:Diet drinks"><abbr title="Edit this template" style=";;background:none transparent;border:none;box-shadow:none;padding:0;">e</abbr></a></li></ul></div><div id="Diet_drinks" style="font-size:114%;margin:0 4em"><a href="/enwiki/wiki/Diet_drink" class="mw-redirect" title="Diet drink">Diet drinks</a></div></th></tr><tr><td colspan="2" class="navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/enwiki/wiki/Big_Red_(drink)" class="mw-redirect" title="Big Red (drink)">Big Red</a></li> <li><a href="/enwiki/wiki/Canfield%27s_Diet_Chocolate_Fudge" title="Canfield&#39;s Diet Chocolate Fudge">Canfield's Diet Chocolate Fudge</a></li> <li><a href="/enwiki/wiki/Coca-Cola_C2" title="Coca-Cola C2">Coca-Cola C2</a></li> <li><a href="/enwiki/wiki/Coca-Cola_Life" title="Coca-Cola Life">Coca-Cola Life</a></li> <li><a href="/enwiki/wiki/Coca-Cola_Light_Sango" title="Coca-Cola Light Sango">Coca-Cola Light Sango</a></li> <li><a href="/enwiki/wiki/Coca-Cola_Zero_Sugar" title="Coca-Cola Zero Sugar">Coca-Cola Zero Sugar</a></li> <li><a href="/enwiki/wiki/Diet_Coke" title="Diet Coke">Diet Coke</a></li> <li><a href="/enwiki/wiki/Diet_Mountain_Dew" title="Diet Mountain Dew">Diet Mountain Dew</a></li> <li><a href="/enwiki/wiki/Diet_Pepsi" title="Diet Pepsi">Diet Pepsi</a></li> <li><a href="/enwiki/wiki/Diet_Rite" title="Diet Rite">Diet Rite</a></li> <li><a href="/enwiki/wiki/Diet_Dr_Pepper" class="mw-redirect" title="Diet Dr Pepper">Diet Dr Pepper</a></li> <li><a href="/enwiki/wiki/Fanta" title="Fanta">Fanta</a></li> <li><a href="/enwiki/wiki/Faygo" title="Faygo">Faygo</a></li> <li><a href="/enwiki/wiki/Fitz%27s" title="Fitz&#39;s">Fitz's</a></li> <li><a href="/enwiki/wiki/No-Cal" title="No-Cal">No-Cal</a></li> <li><a class="mw-selflink selflink">Pepsi Max</a></li> <li><a href="/enwiki/wiki/Pepsi_ONE" class="mw-redirect" title="Pepsi ONE">Pepsi ONE</a></li> <li><a href="/enwiki/wiki/Shasta_(soft_drink)" title="Shasta (soft drink)">Shasta</a></li> <li><a href="/enwiki/wiki/Sprite_Zero_Sugar" title="Sprite Zero Sugar">Sprite Zero Sugar</a></li> <li><a href="/enwiki/wiki/Tab_(drink)" title="Tab (drink)">Tab</a></li> <li><a href="/enwiki/wiki/Tab_Clear" title="Tab Clear">Tab Clear</a></li> <li><a href="/enwiki/wiki/Tab_Energy" title="Tab Energy">Tab Energy</a></li> <li><a href="/enwiki/wiki/Tava_(soft_drink)" title="Tava (soft drink)">Tava</a></li></ul> </div></td></tr></tbody></table></div></div>'
Whether or not the change was made through a Tor exit node (tor_exit_node)
false
Unix timestamp of change (timestamp)
'1704982832'
Retrieved from "https://en.wikipedia.org/wiki/Special:AbuseLog/36755016"