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'{{Infobox company | name = Brother Industries Ltd. | logo = [[Image:Brother Logo.svg|200px|Brother Logo]] | type = [[Public company|Public]] ({{TYO|6448}}) | slogan = At Your Side. | foundation = 1908 (as Yasui Sewing Machine Co.) | location = [[Nagoya]], [[Japan]] | key_people = [[Kanekichi Yasui]], founder, [[Yoshihiro Yasui]], [[Chairman]] and [[Toshikazu Koike]], [[President]] | num_employees = 23,809 (consolidated) 3,125 (non-consolidated) | industry = [[Printer (computing)|Printers]], [[Machine|Machinery]] | products = [[Printer (computing)|Computer printers]]<br />[[multifunction printer|Multi-function Centers]]<br />[[Fax|Fax machines]]<br />[[Sewing machine]]s<br />[[Typewriter#Electric designs|Electronic typewriters]]<br />[[Knitting machine]]s<br />[[Major appliance|Domestic appliances]] | homepage = [http://www.brother.com/ www.brother.com] }} {{Nihongo|'''Brother Industries, Ltd.'''|ブラザー工業株式会社|Burazā Kōgyō Kabushiki-gaisha}} ({{Tyo|6448}}) is a diversified Japanese company that produces a wide variety of products including [[Printer (computing)|printers]], [[sewing machine]]s, large [[machine tool]]s, [[label printer]]s, and [[typewriter]]s, [[Fax|fax machines]], and other computer-related electronics. It markets its [[multifunction printer]]s as '''Multi-Function Centers''' (MFCs). MFC lines of printers include 5-in-1 models awarded with [[PC Magazine]]’s Editor’s Choice Award for best multi-function printers. The MFCs often feature a printer, a [[Image scanner|scanner]], a [[Fax|fax machine]], a [[Photocopier|copier]], and a PC [[fax]].<ref>{{cite web |title=Brother Printers&nbsp;— The Multi-Awarded Printer Brand |url=http://www.allprinterreviews.com/brother-printers.html |accessdate=2009-04-24}}</ref> Brother distributes its products both under its own name and under [[Original equipment manufacturer|OEM]] agreements with other companies. Brother's history began in 1908 when the Yasui Sewing Machine Co. was established in [[Nagoya, Aichi|Nagoya]], [[Japan]]. In 1954, Brother International Corporation (U.S.A.) was established as their first overseas sales affiliate. In 1958 a European regional sales company was established in Dublin. The corporate name was finally changed to Brother Industries, Ltd. in 1962. Brother entered the printer market during its long association with [[Centronics]]. As of 2004, Brother's annual turnover is in excess of 420 billion [[Japanese yen|yen]]. Roughly 4.2 billion [[United States dollar|USD]].{{Citation needed|date=July 2007}} ==Brother UK== In 1968 the company moved its UK headquarters to [[Audenshaw]], [[Manchester]], after acquiring the [[Jones Sewing Machine]] Company, a long established British sewing machine maker. The firm sponsored [[Manchester City F.C.|Manchester City Football Club]] from 1989 until 1999 - one of the longest unbroken sponsorship deals of any English football club. [[Image:Brother P-Touch 540.jpg|thumb|Brother P-Touch 540 [[label printer]]]] In April 2010, the sewing divisions of Brother Industries around Europe were consolidated into one larger company called "Brother Sewing Machines Europe GmbH". With a turnover in excess of €80million, it is the 4th biggest company under the Brother Industries Ltd umbrella. ==Printer behavior== Brother printers that rely on multiple ink cartridges may halt operation when one of the cartridges is empty. The empty cartridge must be replaced before printing can continue, even if the absent ink color is not required for the print. Fortunately, there is a very easy way around this problem. Simply attach black [[electrical tape]] to the sensor in the center of the face of the cartridge and the printer will be fooled into thinking the cartridge is full. You will be able to print until you run out of ink.<ref>http://journal.drfaulken.com/trick-your-brother-inkjet-into-working-when-an-ink-cartridge-runs-dry/</ref> ==Advertising== Brother launched their first integrated, pan European advertising campaign in autumn 2010. Titled [http://www.brother141.com/ ‘141%’], the campaign promotes the [http://www.brother141.com/ compact multi-function A3 printer range]. 141% is a creative device used in the campaign to note the difference between A4 and A3, and also to salute to the ambitious mindset of their target audience of small and medium sized business people. Launching in 22 European markets, this campaign is designed to position brother as an ambitious brand for ambitious people. ==References== {{Reflist}} ==External links== *[http://www.brother.com/ Brother Global site] *[http://www.brother141.com/ Brother 141 pan European site] *[http://www.brothersewing.eu/ Brother Sewing Machines Europe Site] *[http://www.v3.co.uk/v3/hardware/2270561/brother-hl-2270dw-laser-printer/ V3.co.uk Review Brother HL 2270dw Laster Printer] {{Portal|Companies}} {{Japanese Electronics Industry}} [[Category:Companies established in 1908]] [[Category:Electronics companies]] [[Category:Electronics companies of Japan]] [[Category:Computer printer companies]] [[Category:Small appliance manufacturers]] [[Category:Sewing machine brands]] [[Category:Nagoya, Aichi]] [[Category:Companies based in Aichi Prefecture]] {{Japan-company-stub}} [[ca:Brother Industries]] [[de:Brother (Unternehmen)]] [[es:Brother Industries]] [[fa:صنایع برادر]] [[fr:Brother (entreprise)]] [[it:Brother Industries]] [[ja:ブラザー工業]] [[pl:Brother Industries]] [[pt:Brother Industries]] [[ro:Brother Industries]] [[ru:Brother]] [[zh:兄弟工業株式會社]]'