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'{{short description|British online fast-fashion retailer}} {{distinguish|Asos|Asus}} {{Use dmy dates|date=March 2024}} {{Use British English|date=February 2012}} {{Infobox company | name = ASOS plc | logo = [[File:Asos.svg|frameless|upright=1.15|class=skin-invert]] | area_served = Worldwide | former_name = {{Ubl | Winsupply Public Limited Company (2{{endash}}15 June 2000) | AsSeenOnScreen Holdings plc (2000{{endash}}2003)<ref name="CompaniesHouse">{{Cite web |date=2 June 2000 |title=ASOS PLC overview - Find and update company information - GOV.UK |url=https://find-and-update.company-information.service.gov.uk/company/04006623 |access-date=13 February 2024 |website=[[Companies House]] |language=en}}</ref> }} | type = [[Public company|Public]] | traded_as = {{LSE|ASC}} | founders = {{Ubl | [[Nick Robertson (businessman)|Nick Robertson]] | [[Andrew Regan]] | Quentin Griffiths | Deborah Thorpe }} | key_people = {{unbulleted list|Jørgen Lindemann<ref>{{cite web|url=https://www.asosplc.com/this-is-asos/our-leadership/board-directors/|title=Board of Directors|publisher=ASOS|access-date=17 March 2024}}</ref> (Chairman)|José Antonio Ramos Calamonte (CEO)|[[Anders Holch Povlsen]] (26.41% stake)}} | industry = {{Unbulleted list|[[Clothing industry]]|[[Online shopping]]}} | products = {{Unbulleted list|Clothes|Shoes|Accessories|Beauty|Gifts}} | revenue = {{decrease}} £3,538.0 million (2023)<ref name=ar>{{cite web|url=https://asos-12954-s3.s3.eu-west-2.amazonaws.com/files/7217/0065/7934/ASOS_Annual_Report_2023.pdf|title=Annual Report 2023|publisher=ASOS|access-date=16 February 2024}}</ref> | operating_income = {{decrease}} £(29.0) million (2023)<ref name=ar/> | net_income = {{decrease}} £(223.1) million (2023)<ref name=ar/> | owners = | num_employees = 3,352 (2023)<ref name=ar/> | subsid = {{Unbulleted list|ASOS.com Limited|[[Topshop]]|[[Topman]]|[[Miss Selfridge]]}} | website = {{Ubl | {{URL|asos.com}} | {{URL|asosplc.com}} | {{URL|marketplace.asos.com}} }} | foundation = {{Start date and age|2000|6|3|df=y}} | location = [[London]], [[England]] }} '''ASOS plc''' ({{IPAc-en|ˈ|eɪ|s|ɒ|s}} {{respell|AY|soss}})<ref>{{cite web|title=29 of Fashion's Biggest Mysteries, Solved! |first=Connie |last=Wang |author2=Marinelli, Gina |url=http://www.refinery29.com/burning-fashion-questions-answered/slideshow?page=11 |work=Refinery29 |date=19 March 2012 |access-date=7 April 2012 |archive-url=https://web.archive.org/web/20120322102137/http://www.refinery29.com/burning-fashion-questions-answered/slideshow?page=11 |archive-date=22 March 2012 |url-status = live}}</ref> is a British online [[fast-fashion]] and [[Cosmetics|cosmetic]] retailer. The company was founded in 2000 in London, primarily aimed at young adults.<ref name="about">{{cite web |title = About ASOS|url = http://www.asos.com/infopages/pgeaboutus.aspx|publisher = ASOS.com|access-date = 1 November 2015}}</ref> The website sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfilment centres in the United Kingdom, the United States, and Europe.<ref name="about" /> ASOS originally stood for ''AsSeenOnScreen''<ref name="asos18967">{{cite web|url=http://www.asos.com/asos-as-seen-on-screen/cat/pgehtml.aspx?cid=18967&r=2|title=From AsSeenOnScreen the world's number one fashion destination for 20-somethings|website=ASOS.com|archive-url=https://web.archive.org/web/20150529112657/http://www.asos.com/asos-as-seen-on-screen/cat/pgehtml.aspx?cid=18967&r=2|archive-date=29 May 2015|url-status = dead|access-date=29 May 2015}}</ref> with the tagline "Buy what you see on film and TV"<ref>{{cite web |title=Wayback Machine entry for AsSeenOnScreen.com captured 18 May 2001|url=http://www.asseenonscreen.com/|archive-url=https://web.archive.org/web/20010518080223/http://www.asseenonscreen.com/|url-status=dead|archive-date=18 May 2001|website=Internet Archive |access-date=5 November 2019}}</ref> because it exclusively sold imitations of clothing from those mediums (for example, [[Brad Pitt]]'s red leather jacket from the 1999 film ''[[Fight Club]]''). ASOS's headquarters are in [[Camden Town]], at [[Carreras Cigarette Factory|Greater London House]], with additional offices in Berlin and Birmingham. {{As of| 2013}}, their main fulfilment centre is in [[Barnsley]], [[South Yorkshire]], where they employ 3,500 workers.<ref name="WWD CEO summit 2013">{{cite web | url=http://www.wwd.com/retail-news/direct-internet-catalogue/asoscoms-nick-robertson-looks-to-the-future-7255134?navSection=package&navId=7253694&src=nl/newsAlert/20131101-5 | title=WWD CEO Summit: Asos.com's Nick Robertson Looks to the Future | publisher=WWD | date=30 October 2013 | access-date=1 November 2013 | author=Young, Vicki M.}}</ref> The customer care department is based in [[Leavesden, Hertfordshire|Leavesden]].<ref>{{cite web |title=ASOS office building fit for 'Millennial' robotic generation wins office awards |url=http://www.watfordobserver.co.uk/news/16205528.Office_building_fit_for___39_Millennial__39__generation_wins_office_awards/ |website=Watford Observer |date=7 May 2018 |access-date=3 July 2018}}</ref> The Danish company [[Bestseller (company)|Bestseller A/S]], owned by the business magnate [[Anders Holch Povlsen]], is ASOS's largest stakeholder, with a 26% share.<ref name=ASOS-PLC-Major-Shareholders>{{cite web|url=https://www.asosplc.com/investors/shareholder-information/major-shareholders|title=Major Shareholders|website=asosplc.com|access-date=13 October 2020|language=en}}</ref> The company is listed on the [[London Stock Exchange]].<ref>{{Cite web |title=London Stock Exchange {{!}} London Stock Exchange |url=https://www.londonstockexchange.com/stock/ASC/asos-plc/about:blank |access-date=10 August 2023 |website=www.londonstockexchange.com |language=en}}</ref> ==History== === 2000–2004 === ASOS was established on 3 June 2000, by [[Nick Robertson (businessman)|Nick Robertson]],<ref name="WWD CEO summit 2013" /> [[Andrew Regan]],<ref>{{Cite news|last=Fildes|first=Nic|title=City puts on its best to greet Asos successor|newspaper=[[The Times]]|language=en|url=https://www.thetimes.co.uk/article/city-puts-on-its-best-to-greet-asos-successor-v2nx5sr5ss7|access-date=10 July 2020|issn=0140-0460}}</ref> Quentin Griffiths, and Deborah Thorpe. In 2001, ASOS was admitted to the [[Alternative Investment Market]] (AIM) on the [[London Stock Exchange]].<ref>{{cite news|author=Richard Fletcher|date=6 June 2014|title=Darling of the dotcoms was a born survivor|newspaper=The Times|url=http://www.thetimes.co.uk/tto/business/industries/technology/article4110427.ece|access-date=1 July 2014}}</ref> In 2003, ASOS shareholders agreed to change the names of AsSeenOnScreen Holdings PLC and AsSeenOnScreen Limited to ASOS plc and ASOS.com Limited. In 2004, the company reported a maiden profit, with sales almost doubling in its first half.<ref name="auto">{{Cite web|title=The timeline of ASOS.com – Telegraph|url=http://fashion.telegraph.co.uk/news-features/TMG8269298/The-timeline-of-ASOS.com.html|access-date=22 March 2018|website=The Telegraph}}</ref> In 2004, ASOS introduced their own label for women's clothing.<ref name="auto"/> === 2005–2012 === In 2005, the [[Buncefield fire|Buncefield Fuel Depot explosion]] led to the closure of the business for six weeks and £5m of stock was lost.<ref>{{cite web|last=Card|first=Jon|title=Growing Business Success Stories – ASOS|url=http://www.growingbusiness.co.uk/asos.html|url-status=dead|archive-url=https://web.archive.org/web/20101227095410/http://www.growingbusiness.co.uk/asos.html|archive-date=27 December 2010|access-date=23 February 2014|publisher=Growing Business}}</ref> In 2008, ASOS debuted kidswear on its site, however the branded market subsequently suffered declines at the expense of fast-growing own-label kidswear offers. In 2010, ASOS announced it would no longer offer kidswear, to concentrate on its core young adult fashion market.<ref>{{Cite web |url=https://lilyheritage.co.uk/blog/What_happened_to_ASOS_kids/ |title=All things kids, parents and in between... - What happened to ASOS kids |access-date=26 September 2016 |archive-url=https://web.archive.org/web/20170805141840/https://lilyheritage.co.uk/blog/What_happened_to_ASOS_kids/ |archive-date=5 August 2017 |url-status=dead }}</ref> In the final quarter of 2010, ASOS launched three international online shops in Germany, France and the US. In November 2010, ASOS launched its marketplace platform for boutiques, vintage collectors, individuals and designers to trade from virtual market stalls to customers globally.<ref>{{Cite web|last=Milligan|first=Lauren|date=24 November 2010|title=To Market|url=https://www.vogue.co.uk/article/asos-marketplace-launches|url-status=live|archive-url=https://web.archive.org/web/20160917051348/http://www.vogue.co.uk:80/article/asos-marketplace-launches |archive-date=17 September 2016 |access-date=31 January 2021|website=British Vogue|language=en-GB}}</ref> In September 2011, ASOS launched three more sites in Australia, Italy and Spain.<ref>{{cite news|url=https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/8551844/ASOS-profits-jump-41pc-on-international-expansion.html|title=ASOS profits jump 41pc on international expansion|date=2 June 2011|work=The Daily Telegraph|location=London}}</ref> In 2012, ASOS opened its first international office in Sydney, Australia, followed by an office in New York.<ref>{{cite news|last=Kollewe|first=Julia|date=5 June 2014|title=Asos timeline: from tiny startup to dressing Michelle Obama|newspaper=The Guardian|url=https://www.theguardian.com/business/2014/jun/05/asos-timeline-startup-michelle-obama}}</ref> Later on, the company launched its first drama-game show series, called ''#DIGIDATING'', starring [[AJ Odudu]]. It was billed as an Internet dating show with backstage drama.<ref>{{Cite web |url=https://likes.asos.com/30494/love-is-in-the-air-digi-dating-has-landed/ |title=Watch the new ASOS dating show, Digi Dating |access-date=11 February 2016 |archive-url=https://web.archive.org/web/20160301214121/https://likes.asos.com/30494/love-is-in-the-air-digi-dating-has-landed/ |archive-date=1 March 2016 |url-status = dead}}</ref> === 2013–2019 === In 2013, ASOS opened its first office outside the South East, in [[Birmingham]].<ref>{{cite web|author=Enda Mullen|date=1 April 2013|title=Fashion chain ASOS opens up in Birmingham|url=http://www.birminghampost.co.uk/business/fashion-chain-asos-opens-first-3906393|access-date=23 February 2014|work=Birmingham Post}}</ref> Later in 2013, ASOS recalled belts contaminated with radioactive [[cobalt-60]].<ref>{{cite news|author=Simon Neville |url=https://www.theguardian.com/business/2013/may/27/asos-withdraws-belts-radioactive-scare |title=Asos pulls belts in radioactive scare |newspaper=The Guardian |date=27 May 2013 |access-date=3 June 2014}}</ref> ASOS in Russia and China were launched in the same year.<ref name="WWD CEO summit 2013" /> In 2014, a fire in the Barnsley warehouse prevented them from taking orders for almost three days.<ref>{{cite news|author=Scott Campbell |url=https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10916355/ASOS-fashion-warehouse-badly-damaged-in-fire.html |title=ASOS fashion warehouse "badly damaged" in fire |publisher=The Telegraph |date=21 June 2014 |access-date=21 June 2014}}</ref><ref>{{cite web|url=http://www.currentlydown.com/asos.com#chart-2014-06-22|title=ASOS status monitoring|access-date=3 July 2014}}</ref> During the [[2014 Formula One season]], ASOS was a sponsor of the [[McLaren]] Formula One team.<ref>{{cite web|title=ASOS join McLaren sponsors for Australian GP|url=http://autoracesponsor.co.uk/2014/03/17/asos-joined-mclaren-sponsors-australian-gp/|url-status=dead|archive-url=https://web.archive.org/web/20141007072434/http://autoracesponsor.co.uk/2014/03/17/asos-joined-mclaren-sponsors-australian-gp/|archive-date=7 October 2014|access-date=1 October 2014|website=Auto Race Sponsor}}</ref><ref>{{cite web|date=29 September 2016|title=The History of ASOS|url=https://www.thefactshop.com/blog/fashion-facts/asos-history|access-date=19 March 2018|website=The Fact Shop}}</ref> In 2015, ASOS had over 4,000 employees and was the UK's largest independent online and fashion beauty retailer.<ref>{{cite web |url=http://www.businessoffashion.com/community/companies/asos |title=ASOS |publisher=Business of Fashion |access-date=21 August 2015 |archive-url=https://web.archive.org/web/20150821002449/http://www.businessoffashion.com/community/companies/asos |archive-date=21 August 2015 |url-status = dead}}</ref> In September 2016, an investigative report from [[BuzzFeed News]] alleged poor working conditions at ASOS's warehouse. However, company spokespersons contended that the isolated complaints reported in the BuzzFeed article were not reflective of the general working conditions there.<ref>{{cite web|last1=Spary|first1=Sara|last2=Silver|first2=Laura|date=16 September 2016|title=The Real Cost of Asos's Fast Fashion|url=https://www.buzzfeed.com/saraspary/these-asos-workers-are-paying-the-true-price-of-your-order|access-date=30 September 2016|publisher=Buzzfeed}}</ref><ref>{{Cite news|url=https://www.theguardian.com/business/2017/apr/04/asos-chief-executive-says-barnsley-warehouse-conditions-great|title=Asos chief says warehouse conditions are 'great' despite complaints|last=Butler|first=Sarah|date=4 April 2017|newspaper=The Guardian|access-date=18 September 2018}}</ref> In April 2019, ASOS informed its clients through email that the company is looking into ways of changing its easy returns policy, after research showed customers were manipulating the easy return process. The company also admitted that the previous return policy was environmentally costly.<ref>{{Cite web|url=https://www.vox.com/the-goods/2019/4/11/18300880/asos-return-policy-amazon-everlane-sephora|title=Returning online purchases is getting harder. That's a good thing.|last=Jennings|first=Rebecca|date=11 April 2019|website=Vox|access-date=23 April 2019}}</ref> === 2020–present === In April 2020, during the [[COVID-19]] pandemic, ASOS was accused by some staff and workers unions of ''"playing Russian roulette with people’s lives"'' by failing to adequately enforce preventative measures in their Grimethorpe, Barnsley site.<ref>{{cite web |last1=Butler |first1=Sarah |title='Cradle of disease': Asos warehouse staff reveal coronavirus fears |url=https://www.theguardian.com/global/2020/mar/30/asos-workers-coronavirus-fears-online-fashion-safety-barnsley-warehouse |website=The Guardian |access-date=9 May 2020 |date=30 March 2020}}</ref><ref>{{cite web |title=Coronavirus: Calls to protect 'vital' warehouse workers |url=https://www.bbc.co.uk/news/uk-england-south-yorkshire-52139917 |website=BBC |access-date=9 May 2020 |date=2 April 2020}}</ref><ref>{{cite web |last1=Saad |first1=Laith |title='This Isn't Essential': Asos Workers Fight for Safety During Coronavirus |url=https://novaramedia.com/2020/05/02/this-isnt-essential-asos-workers-fight-for-safety-during-coronavirus/ |access-date=9 May 2020 |archive-url=https://web.archive.org/web/20200503123321/https://novaramedia.com/2020/05/02/this-isnt-essential-asos-workers-fight-for-safety-during-coronavirus/ |archive-date=3 May 2020 |date=2 May 2020}}</ref> It was claimed that warehouse staff could not safely operate whilst maintaining social distancing, that the staff felt unsafe and that ASOS's product was not actually essential, thus not meeting the UK Government's recommendation that only essential workplaces remain open.<ref>{{cite web |title=ASOS are 'playing Russian roulette with people's lives' as they refuse to enforce social distancing in packed warehouses amid the Coronavirus crisis |url=https://www.gmb.org.uk/news/asos-playing-russian-roulette-peoples-lives |website=GMB |access-date=9 May 2020 |date=28 March 2020}}</ref> The company disputed these claims, claiming they had sufficiently changed their operation to comply, Barnsley Council also inspected the site and found that the company was complying.<ref>{{cite web |last1=Olulode |first1=Celestina |title=Coronavirus: ASOS denies claims staff are unsafe at work during outbreak |url=https://www.bbc.co.uk/news/newsbeat-52110105 |website=BBC |access-date=9 May 2020 |date=1 April 2020}}</ref><ref>{{cite news |last1=Gabriel |first1=Bruce |title=Digital Marketing Company Pakistan |url=https://atozadvert.com/ |access-date=5 August 2023 |publisher=Atozadvert}}</ref> In October 2020, ASOS Marketplace announced that it would not be charging commission rates on small business transactions to provide support through the COVID-19 pandemic for sellers.<ref>{{Cite web|date=|title=Asos Marketplace axes commission rates until the end of 2020|url=https://uk.fashionnetwork.com/news/Asos-marketplace-axes-commission-rates-until-the-end-of-2020,1259094.html|access-date=31 January 2021|website=FashionNetwork.com|language=en-UK}}</ref> In April 2021, ASOS has partnered with delivery company DPD of [[DPDgroup]] to allow shoppers the option to donate unwanted clothing to charity.<ref>{{Cite web|url=https://www.drapersonline.com/news/asos-and-dpd-launch-textile-recycling-initiative|title=Asos and DPD launch textile recycling initiative |last=Wadham|first=Caroline|date=15 April 2021|website=Drapers|access-date=12 May 2021}}</ref> In June 2021, ASOS launched a partnership with [[Lush (company)|Lush Fresh Handmade Cosmetics]].<ref>{{cite web |title=Lush x ASOS |url=https://weare.lush.com/lush-life/our-staff-room/lush-x-asos/ |publisher=ASOS.com |access-date=24 September 2021}}</ref> In February 2021, it was announced that ASOS was to acquire the [[Topshop]], [[Topman]], [[Miss Selfridge]], and HIIT brands from collapsed [[Philip Green]]'s [[Arcadia Group]]. On 4 February, the three former [[Arcadia Group]] brands became wholly owned subsidiaries of ASOS, with 300 head-office staff members from Arcadia and Topshop/Topman Limited.<ref>{{cite news|url=https://www.theguardian.com/business/2021/feb/01/asos-buys-topshop-topman-miss-selfridge-arcadia|title=Asos buys Topshop and Miss Selfridge brands for £330m|date=1 February 2021|newspaper=The Guardian|access-date=25 May 2022}}</ref> In November 2021, Ian Dyson, former [[Marks & Spencer]] finance director,<ref>{{cite news |title=Asos hires former Marks & Spencer finance director |url=https://www.independent.ie/business/world/asos-hires-former-marks-and-spencer-finance-director/29481112.html |access-date=1 May 2023 |work=Independent.ie |language=en}}</ref> became [[Chair (officer)|Chair]].<ref>{{Cite web|url=https://www.asosplc.com/this-is-asos/our-leadership/board-directors/|title = Board of directors}}</ref> Following the [[2022 Russian invasion of Ukraine|Russian invasion of Ukraine]] in 2022, ASOS suspended operations in Russia.<ref>{{Cite web |date=2 March 2022 |title=Worldwide fashion industry urged to show support for Ukraine |url=https://www.theguardian.com/world/2022/mar/02/worldwide-fashion-industry-urged-to-show-support-for-ukraine |access-date=20 April 2022 |website=The Guardian |language=en}}</ref><ref>{{Cite web |date=12 April 2022 |title=Asos expects £14m hit from halting trade in Russia after the invasion of Ukraine |url=https://www.theguardian.com/business/2022/apr/12/asos-expects-14m-hit-from-halting-trade-in-russia-after-invasion-of-ukraine |access-date=20 April 2022 |website=The Guardian |language=en}}</ref> In January 2023 ASOS's share value UK dropped by 70% compared to the previous year, mainly due to online shopping and shipping of the products. Consumers were less likely to purchase items online due to delivery problems since Christmas.<ref>{{Cite news |last1=Young |first1=Sarah |date=12 January 2023 |title=ASOS pins hopes on cost savings after Christmas sales slide |language=en |work=Reuters |url=https://www.reuters.com/business/retail-consumer/asos-revenue-down-3-key-christmas-period-2023-01-12/ |access-date=2 May 2023 |quote=Analysts remain wary on prospects for ASOS's recovery. Thursday's share price rise only takes it to levels last seen in November. The group has lost 70% of its value over the last 12 months.}}</ref> In June 2023, it was reported that the [[Frasers Group]] had accumulated a stake of nearly 9% in ASOS.<ref>{{Cite news |last=Butler |first=Sarah |date=6 June 2023 |title=Mike Ashley's Frasers Group raises stake in Asos to nearly 9% |language=en-GB |work=The Guardian |url=https://www.theguardian.com/business/2023/jun/06/mike-ashleys-frasers-group-raises-stake-in-asos-to-nearly-9 |access-date=12 June 2023 |issn=0261-3077}}</ref> In November 2023, The ''[[The Guardian|Guardian]]'' reported that Asos's business was "[[Sustainability|unsustainable]]" describing it as a "fast-fashion also-ran." The article went on to conclude:<blockquote>"Asos is struggling to keep pace with the new crop of ultrafast fashion brands, but it also lacks the adequate credentials to be an ethical or sustainable alternative that consumers would deem worthy of investing in, and it doesn’t have the design or quality edge that draws consumers to the likes of [[Zara (retailer)|Zara]] or & Other Stories."</blockquote>In September 2024, Asos introduced a return fee of £3.95 starting in October which risked alienating customers.<ref>{{Cite web |last=Burney |first=Chloe |date=2024-09-09 |title=ASOS risks alienating customers after introducing returns charge to select few |url=https://www.theindustry.fashion/asos-risks-alienating-customers-after-introducing-returns-charge-to-select-few/ |access-date=2024-09-22 |website=TheIndustry.fashion |language=en-GB}}</ref> The ''[[BBC]]'' reported that customers had reacted to the decision with anger with returns to Asos common due to the company's inconsistent sizing.<ref>{{Cite web |title=Asos shoppers hit out at new £3.95 returns charge |url=https://www.bbc.com/news/articles/ce9zlrmp2y7o |access-date=2024-09-22 |website=www.bbc.com |language=en-GB}}</ref><ref>{{Cite news |title=The Asos returns row should be a wake-up call for all of us |url=https://www.the-independent.com/life-style/asos-free-returns-online-shopping-clothes-b2610968.html}}</ref> ==Digital marketing== In November 2009, ASOS claimed a ratio of one Twitter follower to eight Facebook fans to 100 active e-mail subscribers. Their 2008 report pointed out that nearly 10% of sales could be directly attributed to email marketing.<ref>{{Cite journal|last=Chaffey|first=Dave|date=2010|title=Applying organisational capability models to assess the maturity of digital-marketing governance|journal=Journal of Marketing Management|volume=26:3–4|issue=3–4|pages=187–196|doi=10.1080/02672571003612192|s2cid=167722437}}</ref> In 2017, ASOS launched a campaign intended to take full advantage of the Instagram Stories feature, encouraging users to upload videos of purchased ASOS products. 3 million people interacted with the video in the UK.<ref>{{Cite web|url=https://www.creativereview.co.uk/great-work-asos-instagram-stories/|title=Great Work: ASOS on Instagram Stories|date=18 December 2017|website=Creative Review}}</ref> ASOS uses the #AsSeenOnMe [[hashtag]] and any use of the hashtag adds the photos to an ASOS online database.<ref name=":2">{{Cite web|url=https://www.marketingweek.com/2017/03/20/asos-targeting-mass-reach/|title=Asos on why digital must be a balance between mass reach and targeting|last=Hobbs|first=Thomas|date=20 March 2017|website=Marketing Week}}</ref> ==References== {{Reflist}} Gabriel, Bruce. Digital Marketing Company UK<a href="https://novanexweb.com/" target="_blank">NOVANEXWEB</a> ==External links== {{commons category|ASOS.com}} * [http://www.asos.com/ Official website] * {{Official website|http://asosplc.com|name=Official corporate website}} {{Authority control}} {{DEFAULTSORT:Asos.Com}} [[Category:2000 establishments in England]] [[Category:2001 initial public offerings]] [[Category:British brands]] [[Category:Clothing brands of the United Kingdom]] [[Category:Companies based in the London Borough of Camden]] [[Category:Companies formerly listed on the Alternative Investment Market]] [[Category:Companies listed on the London Stock Exchange]] [[Category:Companies in the FTSE SmallCap Index]] [[Category:Internet properties established in 2000]] [[Category:Online clothing retailers of the United Kingdom]] [[Category:British companies established in 2000]] [[Category:Retail companies established in 2000]] [[Category:2020s fashion]]'