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'{{For|the airport with this ICAO Code|Kuala Lumpur International Airport}} {{Unreferenced|date=September 2010}} {{Infobox radio station | name = WEEI | image = | city = [[Lawrence, Massachusetts]] | area = [[Greater Boston]] | branding = ''93.7/850 WEEI'' | slogan = | format = | airdate = April 1960 | frequency = 93.7 [[megahertz|MHz]] {{HD Radio}} | format = [[Sports radio|Sports]] | erp = 34,000 [[watt]]s, Stereo | haat = 179 meters | class = B | facility_id = 1919 | owner = [[Entercom]] | licensee = Entercom Boston License, LLC | sister_stations = [[WKAF]], [[WAAF (FM)|WAAF]], [[WRKO]], [[WEEI]] | webcast = [http://player.streamtheworld.com/_players/entercom/player/?id=WMKK Listen Live] | website = [http://www.weei.com] | callsign_meaning = WEEI | former_callsigns = WGHJ<br>WCCM-FM (1963-1974)<br>WCGY (1974-1994)<br>WEGQ (1994-1999)<br>WQSX (1999-2005)<br>WMKK (2005-2011) |}} '''WMKK''' (93.7 [[FM broadcasting|FM]], "WEEI") is a radio station licensed to serve [[Lawrence, Massachusetts]]. The station is currently simulcasting WEEI AM 850, with sports talk and Red Sox and Celtics broadcasts. Its transmitter is located in [[Peabody, Massachusetts]]. On September 12, 2011, WMKK dropped ''Mike FM'' and become an FM simulcast of [[WEEI]]. Eventually it will have the call letters of WEEI-FM. ==History== In the station's early days as '''WGHJ''' and '''WCCM-FM''', 93.7 aired locally based programming that targeted Lawrence and the [[Merrimack Valley]]. In 1974 the station evolved into '''WCGY''', an automated Stereo Top 40/oldies station that targeted the [[Greater Boston]], [[Massachusetts]] area, due to the signal's strength. The call letters were chosen with the owner in mind as [[Curt Gowdy]] and his children owned and operated the station until the sale to American Radio Systems in 1994. In 1983 WCGY flipped to an oldies format playing hits of the '50s and '60s. The station, however, did not perform well in the Boston ratings. Some early to mid '70s oldies were mixed in by 1984 and by 1985 the '50s music was gone. The station by then was called "Superhits WCGY". By 1986 the station leaned slightly toward classic rock still playing mostly music from 1964 to 1974. By 1987 WCGY evolved to more of a classic rock format and held on to this format until 1994. From 1992-1994 they were called "Rock 93, WCGY" In 1994, immediately after the station was sold to American Radio Systems, WCGY became '70s-formatted '''WEGQ''' "Eagle 93.7", which received many changes over its five year existence. Initially they played music from 1970-79 ranging from classic rock to disco to pop to pop/rock to novelty to easy listening. As time went on they added late '60s and early '80s music. By 1995 they also leaned classic rock. The station's most notable air talent was likely its morning show, ''Karlson and McKenzie'' who are now on [[WZLX]]. After American Radio Systems was acquired by [[CBS]]/[[Westinghouse Electric Corporation|Westinghouse]], the combined company was required to sell two of their [[Frequency modulation|FM]] stations, along with three [[Amplitude modulation|AM]] stations. WEGQ, along with [[WEEI]], [[WRKO]], and [[WAAF (FM)|WAAF]], was sold to [[Entercom Communications]]. After the sale, Entercom changed WEGQ's format, as from April 1, 1999 until April 14, 2005, the station was '''WQSX''' "[[WMKK-HD|Star 93.7]]", which was a format that could be described as a combination of '70s and '80s-soul music, dance music, rhythmic hit music, and rhythmic adult contemporary tracks. This format, however, didn't catch any fire in the [[Arbitron]] ratings. However, on January 19, 2006 they would bring the format back as a [[HD Radio|HD2]] subcarrier. The format is also available online as an internet-only station. During 2001, controversial "Survivor" winner [[Richard Hatch (reality TV)|Richard Hatch]] was a morning host briefly. On April 14, 2005, WQSX became the current '''WMKK'''. Inside Radio, a radio industry publication, released information that had this change not taken place, Infinity Broadcasting (interestingly, the group that was prohibited from owning 93.7 itself back in the late 1990s, and is now known as [[CBS Radio]]) reportedly would have transformed either [[WBMX-FM|WBMX]], [[WZLX]], or even [[WODS]] to [[Jack FM]] on April 15. Following the [[Boston Red Sox]] victory in the [[2007 World Series]], the station re-branded itself as '''93.7 [[Mike Lowell]] FM''' after the third baseman for one day. Similarly, MIKE FM paid tribute to [[Michael Jackson]] in July 2009 by re-branding themselves as "Michael FM" and playing Jackson's songs for the afternoon on the anniversary of his death. On September 8th, 2011, it was announced that WMKK will begin simulcasting WEEI's sports radio format on Monday, Sept 12th, 2011. The switch took place at 6:00<small>A.M.</small> that Monday after [[Lynyrd Skynyrd|Lynyrd Skynyrd's]] [[Free Bird]]. ==Promotions== MIKE FM has several ongoing promotions. One promotion is "Random Acts Of Kindness," which is MIKE FM's public service promotion. The station does several events per year with The Franciscan Hospital For Children, including an annual phone drive event "MIKE FM Request For Help" to raise funds for the hospital. Celebrities that have helped with the event include [[Hulk Hogan]], [[Tim Wakefield]], [[Jonathan Papelbon]], [[Lenny Clarke]], [[Seann William Scott]], and [[Rainn Wilson]]. MIKE FM is also the official radio sponsor of the [[Pan-Mass Challenge]]. The Pan-Massachusetts Challenge raises money for life-saving cancer research and treatment at Dana-Farber Cancer Institute through an annual bike-a-thon that crosses the Commonwealth of Massachusetts. Other promotions that MIKE FM include Sox O'Clock and Winner Dinners. One contest, "Oh Say Can You Sing?", was won in 2011 by a woman from Peabody MA who will get to sing the National Anthem at Fenway Park on September 15, 2011--a few days after Mike 93.7 leaves the airwaves. ==Online Content== MIKE FM's website has a member rewards group called "MIKE FM Junkies." Listeners can sign up for free and win points online and by listening. Points can be traded for prizes or submission into contests. There are also several blogs including "Random Acts of Cooking" (a spin off of "Random Acts Of Kindness"), Big Daddy's Blog, and Digital Playground. ==Funkytown HD2== '''Funkytown HD2''', is a [[Rhythmic Adult Contemporary|Rhythmic AC]] [[HD Radio|HD2]] subcarrier and [[Internet radio]] station belonging to WMKK/[[Boston, Massachusetts]]. The station is owned by [[Entercom Communications]]. Its slogan is "The Rhythm of Boston". Prior to being an HD2, the station was originally on the airwaves as a terrestrial FM as WQSX. Its slogan was Star 93.7 "Boston's Feel Good Station" where it had a moderate but successful run from April 1, 1999 to April 14, 2005, when Entercom flipped it to a [[Jack FM|Variety Hits]] format as WMKK "MIKE-FM". That move was criticized by Star's listeners, who were upset that they would flip a week before a concert event that they were sponsoring. Entercom would later bring the format back as an internet-only station, where it still can be heard online today, especially over [[Windows Media]]. On January 19, 2006 Star would return to the airwaves as an HD2, this time as a commercial-free station with its mix of [[Dance music|Dance]], [[Disco]], and [[Rhythmic Top 40]] hits from the 1970s, 1980s, 1990s, and today remaining intact. Although it is jockless at times, they have started using a few voice-tracked DJs, most notably former Star and current [[WRKO]] personality Anthony "Pic" Picarello, to the station. In 2007 WMKK-HD2 changed its moniker from "Star HD" to "Funkytown HD" to reflect its diverse mix of Dance and Disco fare. ==External links== *[http://www.weei.com/ WEEI official website] *[http://www.bostonradio.org/stations/1919 Station history on bostonradio.org] *{{FMQ|WMKK}} *{{FML|WMKK}} *{{FMARB|WMKK}} *[http://www.boston.com/sports/other_sports/articles/2009/09/12/espn_radios_boston_affiliate_set_to_sign_off/ Boston Globe Article] {{Boston Radio}} {{Use mdy dates|date=September 2010}} {{DEFAULTSORT:Wmkk}} [[Category:Lawrence, Massachusetts]] [[Category:Radio stations in Massachusetts|MKK]] [[Category:Adult hits radio stations in the United States]] [[Category:Radio stations established in 1960]]'