Old page wikitext, before the edit (old_wikitext) | '{{Infobox company
| company_name = Technics
| company_logo = [[Image:Technics.png|200px]]
| company_type = Public
| traded_as = {{nyse|MC}} {{Tyo|6752}}
| company_slogan = ''Ideas for Life.''
| foundation = March 1918
| location = [[Kadoma, Osaka|Kadoma]], [[Osaka]], [[Japan]]
| key_people = Fumio Ohtsubo, president
| area_served =
| industry = Electronics
| products = [[DJ]] sets, headphones, synthesizers, turntables
| revenue =
| operating_income =
| net_income =
| num_employees =
| parent = [[Panasonic Corporation]]
| subsid =
| homepage =
| footnotes =
}}
'''Technics''' was a [[brand name]] of the [[Panasonic Corporation]], a company that produces a variety of electronic products. The brand has been quietly phased out.
==Name==
''Technics'' is a term for the [[useful arts]] in general, distinct from the [[performing arts|performing]] and [[fine arts]]. The brand was originally intended to be a top of the line audio brand, thus was called audio "techniques".{{clarify|reason=Why does "techniques" connote "top of the line"?|date=March 2012}} Official [[Western world|Western]] Technics advertisements pronounced the name "tek-niks".<ref>{{cite video |url=http://www.youtube.com/watch?v=4ptkfF80iyY |title=1990 Technics |accessdate=2011-03-08}}</ref>
==Description==
Under the brand name Technics, the company produced a variety of [[high fidelity|hi-fi]] products, such as [[phonograph|turntables]], [[electronic amplifier|amplifiers]], [[receiver (radio)|receivers]], [[tape deck]]s, [[CD player]]s and [[Loudspeaker|speaker]]s for sale in various countries. It was originally conceived for a line of high-end audio equipment to go against such companies as [[Nakamichi]], but most of its home products have been rebranded as [[Panasonic]] starting in 2002 (except in Japan and certain other areas like the former Soviet Union, places where the brand holds considerable appeal). DJ equipment, electronic pianos and Micro Hi-Fi Systems are some of the Technics products currently being sold in the USA and Europe. [http://www.panasonic.co.uk/technics-systems/index.htm]
==History==
The name Technics was introduced as a brand name for premium loudspeakers marketed domestically by Matsushita in 1965. The name came to widespread fame with the international sales of [[direct-drive turntable]]s. In 1969, they introduced the SP-10, the first direct-drive model for the professional market, and in 1971 the SL-1100 for the consumer market. The SL-1100 was used by the influential [[DJ Kool Herc]] for the first [[Sound reinforcement system|sound system]] he set up after emigrating from [[Jamaica]] to [[New York]]. This latter model was the predecessor to the [[Technics SL-1200|SL-1200]] which, as the upgraded [[Technics SL-1200|SL-1200]] MK2, became a widely used turntable by [[disc jockey|DJs]].
The SL-1200 MK2 was a robust machine and incorporated a [[pitch control]] (or [[vari-speed]]), and kept the speed constant and the speed variability low, thus making it a popular tool with DJs.
The [[Technics SL-1200|SL-1200]] continues to evolve with the M3D series, followed by the MK5 series in 2003.
Originally created by Panasonic to show off their high-end offerings, by the early 1980s Technics ended up offering an entire range of equipment from entry-level to high-end.
Matsushita retired the Technics name almost completely in the early 2000s (decade). Currently, it's used on the [[Technics SL-1200|1200 series turntables]] (discontinued in 2010), and digital pianos, thus limiting their dealerships to music/pro audio stores.
The [[Technics SL-1200|SL-1200]] model is often considered as the 'Industry Standard' turntable equipment of the [[DJ]] industry. Its supreme torque and robust build make it a frequent choice for club venues as standard, eliminating the need for [[DJ]]'s to transport their own equipment.
In 1972 Technics was the first{{Citation needed|date=November 2010}} to use an autoreverse system in a cassette deck (Technics RS-277US).
In 1973 Technics was the first{{Citation needed|date=November 2010}} to use a three-head recording technique in a cassette deck (Technics RS-279US).
In 1976, Technics introduced two belt-driven turntables for the mass market, the SL-20 and SL-23. The principal difference between the two models was the addition, in the SL-23, of semi-automatic operation and an adjustable speed control with built-in strobe light. They offered what were, for the time, technical specifications and features that rivaled much more expensive turntables, including well-engineered s-shaped tonearms that featured both tracking weight and anti-skate adjustments. At the time they were introduced the SL-20 and SL-23, which sold for $100.00 and $140.00, respectively, set a new performance standard for inexpensive turntables.<ref>{{cite web |url=http://www.vintagetechnics.info |title=Vintage Technics Database |accessdate=2011-03-08}}</ref>
==Products==
{{image gallery|title=Technics audio products
|align=center|height=120
|Technics-suc01.jpg||SU-C01 Stereo Preamplifier (1979)
|SA202LightsBlk.JPG||Typical receiver c. 1980, SA-202
|SU-Z980ampTuner.jpg||SU-Z980 120W Stereo Amplifier and ST-Z980 AM/FM Tuner (mid 1980s)
}}
;1960s:
*SX-601 [[Electronic organ|Electronic Organ]] (1963) — an origin of Technics SX keyboard series, the result of cooperative works of ''National Electronic Organ Company'' (Panasonic group) and [[Ace Tone]] (precursor of [[Roland Corporation]]). <br/>After 1970s, this product line was branded "Technitone" as a brother brand of Technics, and newer electronic musical instruments were branded Technics.
*EAB-1204 loudspeakers (1965) — a premium loudspeakers, later renamed to SB-1204. It was also nicknamed "Technics 1", and referred as the origin of Technics brand.<ref>{{cite book |title=松下電器ラジオ事業部50年史 |trans_title=50 Years History of Radio Division. |publisher=Matsushita Electric Industrial Co.Ltd}} (''not for sale'') — The brand name "Technics" was formed in the conversations between Naraji Sakamoto (audio product designer of Panasonic) and chairman of Kawamoto Musen (a home electronics dealer in [[Nipponbashi]], Osaka).</ref>
;late 1960s - early 1970s:
*SP-10 Direct Drive Turntables (1969) — first direct-drive model for the professional market
*SL-1100 Direct Drive Turntables (1971) — for the consumer market
*RS-277US Autoreverse Cassette Deck (1972)
*RS-279US Three-heads recording Cassette Deck (1973)
;mid 1970s:
*SA-8500X The biggest quadraphonic receiver technics ever built with integrated CD4 demodulation
*RS-858US quadraphonic 8-track player/recorder
*SH-3433 4-channel quadraphonic audioscope
;late 1970s:
*RS-1500/1700 series of open-reel tape decks;
*SA-100/400/600/800/1000 receivers
*SL-1600,SL-1700,SL-1800 Direct Drive Turntables
*SL-1300MK2, SL-1400MK2, SL-1500MK2, SL-150MK2(No Tonearm) Quartz Synthesizer Direct Drive Turntables ''Professional Series''
*''new class A'' Amplifier series launched featuring SE-A1 / SE-A3 High Output Power Amplifiers
*9000 Pro Series; A series of stackable units of which the SE-9060, SU-9070, SH-9010, SH-9020, ST 9030 where the more compact. SE-9600, SU-9700, etc.
*SY-1010 Analog Synthesizer (1977)<ref name="SY-1010">{{cite web
|title=Technics SY-1010 Analog Synthesizer
|url=http://www.sequencer.de/syns/technics/sy1010.html
|publisher=Synthesizer Database (sequencer.de)
}}</ref>
;early 1980s:
*SU-V3,V4 V5, V6, V7, V8, V9 Stereo Integrated Amplifiers
*SE-A3MK2 SE-A5 SE-A5MK2 SE-A7 Power Amplifiers and SU-A4MK2 SU-A6 SU-A6MK2 and SU-A8 preamplifiers
*SV-P100 digital audio recorder (using VHS tapes). Also available as the SV-100, a stand-alone [[PCM adaptor]] requiring a separate [[Video cassette recorder|VCR]];
*cassette decks with [[dbx (noise reduction)|dbx noise reduction]]
*direct-drive linear tracking turntables [[Technics SL-10|SL-10]], SL-15, SL-7, SL-6, SL-5, and SL-V5 (vertical)
;mid 1980s:
*Technitone E ''series'' (1983) — one of the earliest PCM sampling organ in Japan.
*SX-PV10 PCM Digital Piano (1984) — one of the earliest PCM sampling piano in Japan.
*SY-DP50 PCM Digital Drum Percussion (1985)<ref name="SY-DP50">{{cite web
|title=SY-DP50 catalog (clip) |language=Japanese
|url=http://www.denhaku.com/85/sydp50.jpg
|publisher=Technics
}}</ref>
;1990s:
*hi-quality power amps, Mainstream receivers, Dolby Pro Logic receivers
*SX-KN series electronic keyboards, including the arranger keyboards KN3000, KN5000, KN6000 and KN7000, competing with the same market as the [[Yamaha Tyros2|Yamaha Tyros]]
*SX-WSA1 Digital Synthesizer (1995) — utilizing Acoustic Modeling synthesis (PCM sample + [[Physical modelling synthesis|physical modeling]] resonator)<ref name="WSA1">{{cite web
|title=Technics WSA1 Digital Synthesizer
|url=http://www.sequencer.de/syns/technics/WSA1.html
|publisher=Synthesizer Database (sequencer.de)
}}</ref>
{{image gallery|title=Technics musical instruments
|align=center|height=120
|National electronic organ (playing).jpg||National Electronic Organ (c.1960s)
|Technics SX-PV10 PCM Digital Piano.jpg||SX-PV10 PCM Digital Piano (1984)
|Technics digital piano SX-PR902..jpg||SX-PR902 Digital Ensemble Piano
}}
==Gallery==
{{image gallery|title=Technics turntables
|Technics SL-120.JPG ||Technics SL-120 Same as SL-1200 Without Tonearm
|Technics SL-1600.JPG||Technics SL-1600 Direct Drive Automatic
|Technics SL-1800.JPG||Technics SL-1800 Direct Drive Manual
|Technics SL-1200MK2-2.jpg||SL-1200 Mk2
|Technics SL-1200Mk5.jpg||Technics DJ set including SL-1200 Mk5
}}
==References==
{{reflist}}
;historical products
* {{cite web |title=Technics/Panasonic audio products list |url=http://www.audio-heritage.jp/TECHNICS/index.html |work=オーディオの足跡 [Audio Heritage] |language=Japanese}} — other older Technics products site in Japanese.
* {{cite web |title=Vintage Technics |url=http://www.vintagetechnics.info/ |archiveurl=http://web.archive.org/web/20110722005714/http://www.vintagetechnics.info/ |archivedate=2011-07-22}} — information about older Technics products
* {{cite web |title=Technitone Forever |url=http://wildwood.main.jp/13technitone/t03t_his/techhis.html |language=Japanese }} — Technitone Electronic Organ database including [http://wildwood.main.jp/13technitone/t03t_his/techhis.html history] and [http://wildwood.main.jp/13technitone/t01organ/techmodel.html models]
==External links==
{{Portal|Companies}}
{{commons category|Technics (audio brand)}}
;official sites
* [http://www.panasonic.com/consumer_electronics/technics_dj/default.asp General Technics DJ home page]
* [http://www.panasonic.com/consumer_electronics/technics_musical/default.asp Technics Musical Instruments home page]
{{Japanese Electronics Industry}}
{{Matsushita}}
{{DEFAULTSORT:Technics (Brand)}}
[[Category:Panasonic Corporation brands]]
[[Category:Headphones manufacturers]]
[[Category:Phonograph manufacturers]]
[[Category:Audio equipment manufacturers]]
[[cs:Technics]]
[[da:Technics]]
[[de:Technics]]
[[es:Technics]]
[[fr:Technics]]
[[it:Technics]]
[[he:Technics]]
[[ja:Technics]]
[[pl:Technics]]
[[pt:Technics]]
[[sk:Technics]]
[[fi:Technics]]
[[sv:Technics]]
[[tr:Technics]]' |
New page wikitext, after the edit (new_wikitext) | '{{Infobox company
| company_name = Technics
| company_logo = [[Image:Technics.png|200px]]
| company_type = Public
| traded_as = {{nyse|MC}} {{Tyo|6752}}
| company_slogan = ''Ideas for Life.''
| foundation = March 1918
| location = [[Kadoma, Osaka|Kadoma]], [[Osaka]], [[Japan]]
| key_people = Fumio Ohtsubo, president
| area_served =
| industry = Electronics
| products = [[DJ]] sets, headphones, synthesizers, turntables
| revenue =
| operating_income =
| net_income =
| num_employees =
| parent = [[Panasonic Corporation]]
| subsid =
| homepage =
| footnotes =
}}
'''Technics''' was a [[brand name]] of the [[Panasonic Corporation]], a company that produces a variety of electronic products. The brand has been quietly phased out.
==Description==
Under the brand name Technics, the company produced a variety of [[high fidelity|hi-fi]] products, such as [[phonograph|turntables]], [[electronic amplifier|amplifiers]], [[receiver (radio)|receivers]], [[tape deck]]s, [[CD player]]s and [[Loudspeaker|speaker]]s for sale in various countries. It was originally conceived for a line of high-end audio equipment to go against such companies as [[Nakamichi]], but most of its home products have been rebranded as [[Panasonic]] starting in 2002 (except in Japan and certain other areas like the former Soviet Union, places where the brand holds considerable appeal). DJ equipment, electronic pianos and Micro Hi-Fi Systems are some of the Technics products currently being sold in the USA and Europe. [http://www.panasonic.co.uk/technics-systems/index.htm]
==History==
The name Technics was introduced as a brand name for premium loudspeakers marketed domestically by Matsushita in 1965. The name came to widespread fame with the international sales of [[direct-drive turntable]]s. In 1969, they introduced the SP-10, the first direct-drive model for the professional market, and in 1971 the SL-1100 for the consumer market. The SL-1100 was used by the influential [[DJ Kool Herc]] for the first [[Sound reinforcement system|sound system]] he set up after emigrating from [[Jamaica]] to [[New York]]. This latter model was the predecessor to the [[Technics SL-1200|SL-1200]] which, as the upgraded [[Technics SL-1200|SL-1200]] MK2, became a widely used turntable by [[disc jockey|DJs]].
The SL-1200 MK2 was a robust machine and incorporated a [[pitch control]] (or [[vari-speed]]), and kept the speed constant and the speed variability low, thus making it a popular tool with DJs.
The [[Technics SL-1200|SL-1200]] continues to evolve with the M3D series, followed by the MK5 series in 2003.
Originally created by Panasonic to show off their high-end offerings, by the early 1980s Technics ended up offering an entire range of equipment from entry-level to high-end.
Matsushita retired the Technics name almost completely in the early 2000s (decade). Currently, it's used on the [[Technics SL-1200|1200 series turntables]] (discontinued in 2010), and digital pianos, thus limiting their dealerships to music/pro audio stores.
The [[Technics SL-1200|SL-1200]] model is often considered as the 'Industry Standard' turntable equipment of the [[DJ]] industry. Its supreme torque and robust build make it a frequent choice for club venues as standard, eliminating the need for [[DJ]]'s to transport their own equipment.
In 1972 Technics was the first{{Citation needed|date=November 2010}} to use an autoreverse system in a cassette deck (Technics RS-277US).
In 1973 Technics was the first{{Citation needed|date=November 2010}} to use a three-head recording technique in a cassette deck (Technics RS-279US).
In 1976, Technics introduced two belt-driven turntables for the mass market, the SL-20 and SL-23. The principal difference between the two models was the addition, in the SL-23, of semi-automatic operation and an adjustable speed control with built-in strobe light. They offered what were, for the time, technical specifications and features that rivaled much more expensive turntables, including well-engineered s-shaped tonearms that featured both tracking weight and anti-skate adjustments. At the time they were introduced the SL-20 and SL-23, which sold for $100.00 and $140.00, respectively, set a new performance standard for inexpensive turntables.<ref>{{cite web |url=http://www.vintagetechnics.info |title=Vintage Technics Database |accessdate=2011-03-08}}</ref>
==Products==
{{image gallery|title=Technics audio products
|align=center|height=120
|Technics-suc01.jpg||SU-C01 Stereo Preamplifier (1979)
|SA202LightsBlk.JPG||Typical receiver c. 1980, SA-202
|SU-Z980ampTuner.jpg||SU-Z980 120W Stereo Amplifier and ST-Z980 AM/FM Tuner (mid 1980s)
}}
;1960s:
*SX-601 [[Electronic organ|Electronic Organ]] (1963) — an origin of Technics SX keyboard series, the result of cooperative works of ''National Electronic Organ Company'' (Panasonic group) and [[Ace Tone]] (precursor of [[Roland Corporation]]). <br/>After 1970s, this product line was branded "Technitone" as a brother brand of Technics, and newer electronic musical instruments were branded Technics.
*EAB-1204 loudspeakers (1965) — a premium loudspeakers, later renamed to SB-1204. It was also nicknamed "Technics 1", and referred as the origin of Technics brand.<ref>{{cite book |title=松下電器ラジオ事業部50年史 |trans_title=50 Years History of Radio Division. |publisher=Matsushita Electric Industrial Co.Ltd}} (''not for sale'') — The brand name "Technics" was formed in the conversations between Naraji Sakamoto (audio product designer of Panasonic) and chairman of Kawamoto Musen (a home electronics dealer in [[Nipponbashi]], Osaka).</ref>
;late 1960s - early 1970s:
*SP-10 Direct Drive Turntables (1969) — first direct-drive model for the professional market
*SL-1100 Direct Drive Turntables (1971) — for the consumer market
*RS-277US Autoreverse Cassette Deck (1972)
*RS-279US Three-heads recording Cassette Deck (1973)
;mid 1970s:
*SA-8500X The biggest quadraphonic receiver technics ever built with integrated CD4 demodulation
*RS-858US quadraphonic 8-track player/recorder
*SH-3433 4-channel quadraphonic audioscope
;late 1970s:
*RS-1500/1700 series of open-reel tape decks;
*SA-100/400/600/800/1000 receivers
*SL-1600,SL-1700,SL-1800 Direct Drive Turntables
*SL-1300MK2, SL-1400MK2, SL-1500MK2, SL-150MK2(No Tonearm) Quartz Synthesizer Direct Drive Turntables ''Professional Series''
*''new class A'' Amplifier series launched featuring SE-A1 / SE-A3 High Output Power Amplifiers
*9000 Pro Series; A series of stackable units of which the SE-9060, SU-9070, SH-9010, SH-9020, ST 9030 where the more compact. SE-9600, SU-9700, etc.
*SY-1010 Analog Synthesizer (1977)<ref name="SY-1010">{{cite web
|title=Technics SY-1010 Analog Synthesizer
|url=http://www.sequencer.de/syns/technics/sy1010.html
|publisher=Synthesizer Database (sequencer.de)
}}</ref>
;early 1980s:
*SU-V3,V4 V5, V6, V7, V8, V9 Stereo Integrated Amplifiers
*SE-A3MK2 SE-A5 SE-A5MK2 SE-A7 Power Amplifiers and SU-A4MK2 SU-A6 SU-A6MK2 and SU-A8 preamplifiers
*SV-P100 digital audio recorder (using VHS tapes). Also available as the SV-100, a stand-alone [[PCM adaptor]] requiring a separate [[Video cassette recorder|VCR]];
*cassette decks with [[dbx (noise reduction)|dbx noise reduction]]
*direct-drive linear tracking turntables [[Technics SL-10|SL-10]], SL-15, SL-7, SL-6, SL-5, and SL-V5 (vertical)
;mid 1980s:
*Technitone E ''series'' (1983) — one of the earliest PCM sampling organ in Japan.
*SX-PV10 PCM Digital Piano (1984) — one of the earliest PCM sampling piano in Japan.
*SY-DP50 PCM Digital Drum Percussion (1985)<ref name="SY-DP50">{{cite web
|title=SY-DP50 catalog (clip) |language=Japanese
|url=http://www.denhaku.com/85/sydp50.jpg
|publisher=Technics
}}</ref>
;1990s:
*hi-quality power amps, Mainstream receivers, Dolby Pro Logic receivers
*SX-KN series electronic keyboards, including the arranger keyboards KN3000, KN5000, KN6000 and KN7000, competing with the same market as the [[Yamaha Tyros2|Yamaha Tyros]]
*SX-WSA1 Digital Synthesizer (1995) — utilizing Acoustic Modeling synthesis (PCM sample + [[Physical modelling synthesis|physical modeling]] resonator)<ref name="WSA1">{{cite web
|title=Technics WSA1 Digital Synthesizer
|url=http://www.sequencer.de/syns/technics/WSA1.html
|publisher=Synthesizer Database (sequencer.de)
}}</ref>
{{image gallery|title=Technics musical instruments
|align=center|height=120
|National electronic organ (playing).jpg||National Electronic Organ (c.1960s)
|Technics SX-PV10 PCM Digital Piano.jpg||SX-PV10 PCM Digital Piano (1984)
|Technics digital piano SX-PR902..jpg||SX-PR902 Digital Ensemble Piano
}}
==Gallery==
{{image gallery|title=Technics turntables
|Technics SL-120.JPG ||Technics SL-120 Same as SL-1200 Without Tonearm
|Technics SL-1600.JPG||Technics SL-1600 Direct Drive Automatic
|Technics SL-1800.JPG||Technics SL-1800 Direct Drive Manual
|Technics SL-1200MK2-2.jpg||SL-1200 Mk2
|Technics SL-1200Mk5.jpg||Technics DJ set including SL-1200 Mk5
}}
==References==
{{reflist}}
;historical products
* {{cite web |title=Technics/Panasonic audio products list |url=http://www.audio-heritage.jp/TECHNICS/index.html |work=オーディオの足跡 [Audio Heritage] |language=Japanese}} — other older Technics products site in Japanese.
* {{cite web |title=Vintage Technics |url=http://www.vintagetechnics.info/ |archiveurl=http://web.archive.org/web/20110722005714/http://www.vintagetechnics.info/ |archivedate=2011-07-22}} — information about older Technics products
* {{cite web |title=Technitone Forever |url=http://wildwood.main.jp/13technitone/t03t_his/techhis.html |language=Japanese }} — Technitone Electronic Organ database including [http://wildwood.main.jp/13technitone/t03t_his/techhis.html history] and [http://wildwood.main.jp/13technitone/t01organ/techmodel.html models]
==External links==
{{Portal|Companies}}
{{commons category|Technics (audio brand)}}
;official sites
* [http://www.panasonic.com/consumer_electronics/technics_dj/default.asp General Technics DJ home page]
* [http://www.panasonic.com/consumer_electronics/technics_musical/default.asp Technics Musical Instruments home page]
{{Japanese Electronics Industry}}
{{Matsushita}}
{{DEFAULTSORT:Technics (Brand)}}
[[Category:Panasonic Corporation brands]]
[[Category:Headphones manufacturers]]
[[Category:Phonograph manufacturers]]
[[Category:Audio equipment manufacturers]]
[[cs:Technics]]
[[da:Technics]]
[[de:Technics]]
[[es:Technics]]
[[fr:Technics]]
[[it:Technics]]
[[he:Technics]]
[[ja:Technics]]
[[pl:Technics]]
[[pt:Technics]]
[[sk:Technics]]
[[fi:Technics]]
[[sv:Technics]]
[[tr:Technics]]' |
