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'{{confusing|date=May 2013}}<!--tense, infobox date: is this ongoing or cancelled?--> {{Infobox building | name = Digital Media City Landmark Building | native_name = 디지털 미디어 시티 랜드마크 빌딩 | image = | caption = | location = [[Digital Media City]], [[Seoul]], [[South Korea]] | latd = 37| latm = 34| lats = 28.47| latNS = N | longd = 126| longm = 53| longs = 18.31| longEW = E | iso_region = KR | coordinates_display= title | status = | start_date = 16 October 2009 | opening = 2015 (est.)<ref name="CTBUH">{{cite web|url=http://buildingdb.ctbuh.org/?do=building&building_id=55 |title=CTBUH database listing |publisher=[[CTBUH]] |accessdate=2010-02-04}}</ref> | building_type = Office and residential spaces, hotels, an observatory, a department store, shopping malls, a convention center, a large-scale aquarium, restaurants | roof = {{convert|540|m|ft|0|abbr=on}} | top_floor = {{convert|536|m|ft|0|abbr=on}} | antenna_spire = {{convert|640|m|ft|0|abbr=on}} | floor_area = | elevator_count = | floor_count = 133<ref name="CTBUH" /> | cost = [[US$]]2.9 billion (3.3 trillion [[South Korean won|won]]) | architect = [[Skidmore, Owings & Merrill]], [[Samoo]] | structural_engineer= [[Skidmore, Owings & Merrill]] | developer = | main_contractor = [[Samsung C&T]], [[Daewoo]]<ref name="CTBUH" /> }} The '''Digital Media City Landmark Building''' ({{lang-ko|디지털 미디어 시티 랜드마크 빌딩}}) or '''DMC Landmark Building''', also known as '''''Seoul Lite''''' or '''''Light Tower''''', was a 133-[[Storey|floor]], {{convert|640|m|ft|0|abbr=on}} [[supertall]] [[skyscraper]] proposed for construction in [[Digital Media City]], [[Seoul]], [[South Korea]]. It was slated to become the [[List of tallest buildings in the world|third-tallest]] building in the world when completed, after [[Burj Khalifa]] and [[Pingan International Finance Centre]]. It would have been the tallest building in [[Korea]]. Construction broke ground on 16 October 2009, and was scheduled to be completed and ready for occupancy by April 2015.<ref>{{cite web|url=http://dmc.seoul.go.kr/english/jsp/land/land_corp_detail_26.jsp|title=Seoul DMC Landmark Building|publisher=''Digital Media City''|accessdate=28 November 2009}} {{Dead link|date=October 2010|bot=H3llBot}}</ref> It was to be built with the country's own capital and technology at an estimated cost of 3.3 trillion [[South Korean won|won]] ([[United States dollar|US$]]2.9 billion).<ref>{{cite news|url=http://business.maktoob.com/20090000384446/Seoul_building_world_s_second_tallest_tower/Article.htm|title=Seoul building world's second tallest tower|date=17 October 2009|publisher='Maktoob Business|accessdate=18 November 2009}}</ref> The design and engineering of the DMC Landmark Building was performed by [[Skidmore, Owings & Merrill]].<ref>{{cite web|url=http://archrecord.construction.com/news/daily/archives/091216_som_seoul.asp|title=Tower by SOM Rising in Seoul|date=16 December 2009}}</ref> The local architect of record was Samoo. The building was to house an [[observation deck]] on 133rd floor at {{convert|540|m|ft|0|abbr=on}}, from which visitors will be able to see the entire metropolis of Seoul and as far as [[Gaeseong]], [[North Korea]].<ref name=dmc>{{cite news|url=http://dmc.seoul.go.kr/english/jsp/support/notice_view.jsp?srcsearch=&srcvalue=&pg=&saopt=;p;3Fsrcsearch;p;3D;p;26srcvalue;p;3D;p;26pg;p;3D1&sno=2923|title=Seoul DMC Landmark Building - The world's 2nd highest building|date=30 March 2009|publisher=Digital Media City|accessdate=28 November 2009}} {{Dead link|date=October 2010|bot=H3llBot}}</ref> It would have been the tallest observation deck in the world, higher than those of Burj Khalifa on the 124th floor at {{convert|440|m|ft|0|abbr=on}} and the 100th floor of the [[Shanghai World Financial Center]] at {{convert|474|m|ft|0|abbr=on}}. Six through eight-[[Star (classification)|star]] hotels would have been located on the 108th-130th floors, surpassing the [[Hyatt|Park Hyatt Hotel]] (79th-93rd floors) in the Shanghai World Financial Center, as the highest hotel rooms in the world. All functions of a futuristic, 21st century city were to be incorporated into the building, including the most [[high-tech]] office and residential spaces, a [[department store]], luxury [[shopping mall]]s, a large [[convention center]], the world's largest interactive [[aquarium]], international [[restaurants]] and facilities for [[Mass media|media]], [[culture]] and [[exhibitions]].<ref>{{cite news|url=http://www.korea.net/News/News/NewsView.asp?serial_no=20091113001|title=Construction begins on Seoul DMC Landmark Building|date=13 November 2009|publisher=Korea.net|accessdate=18 November 2009}} {{Dead link|date=October 2010|bot=H3llBot}}</ref> The landmark building was backed by the [[Seoul Metropolitan Government]] and was being constructed at the fastest speed among major skyscraper projects<ref>[http://www.tagstory.com/video/video_post.aspx?media_id=V000371626&feed=NV Ground breaking video of "Sangam DMC Landmark Building starts construction"]</ref> by South Korea's [[Samsung C&T]], whose work includes Burj Khalifa, [[Taipei 101]] and the [[Petronas Twin Towers]]. ==Masterplan== [[File:Miniature of DMC Landmark Building.jpg|thumb|left|A miniature night skyline of the [[Digital Media City]] and the landmark building.]] The landmark building's masterplan was completed in 2000, at the start of the new millennium. It was designed to be the centerpiece of where all things digital, from music to animation to computing companies, are accommodated. Located at western Seoul in [[Sangam-dong]], [[Mapo-gu]], the landmark building is adjacent to the [[Seoul World Cup Stadium]] used in 2002, when South Korea and Japan co-hosted the [[2002 FIFA World Cup]]. It will be the highlight of the DMC project launched back in 2002, the world's first high-tech complex. On 1 June 2004, the Seoul Metropolitan Government began inviting developers and interested parties to purchase and develop land (lot or lots) for the DMC Landmark Building.<ref>{{cite news|url=http://dmc.seoul.go.kr/english/jsp/support/notice_view.jsp?srcsearch=0&srcvalue=dmc+landmark&pg=&saopt=;p;3Fsrcsearch;p;3D0;p;26srcvalue;p;3Ddmc;p;2Blandmark;p;26pg;p;3D1&sno=1061.0|title=Land Offering for the DMC Landmark Building in Digital Media City (DMC)|date=1 June 2004|publisher=Digital Media City|accessdate=28 November 2009}} {{Dead link|date=October 2010|bot=H3llBot}}</ref> In January 2008, the Seoul Metropolitan Government invited businesses to submit their proposals in an open competition in connection with the plans to build the landmark building.<ref name=dmc/> In June 2008, the Seoul Landmark Consortium (comprising 23 businesses, such as The Korean Teachers' Credit Union, the Korea Development Bank, Hana Bank, the NACF, the Industrial Bank of Korea, Woori Bank, Daewoo and Daelim) was selected as the preferential bidder of the project.<ref name=dmc/> On 30 March 2009, a ceremony was held at the Seoul Plaza Hotel during which Seoul Mayor [[Oh Se-hoon]] and 23 businesses participating in the DMC Landmark Building project signed an agreement on cooperation. The basic plan for the DMC Landmark Building was unveiled at the ceremony.<ref>{{cite news|url=http://english.seoul.go.kr/gtk/cg/major.php?pidx=3&bn_idx=102|title=Seoul DMC Landmark Building Project agreement signed|date=20 April 2009|publisher=Seoul|accessdate=28 November 2009}}</ref> On 16 August 2009, the DMC Landmark Building broke ground with the theme of "light leading the new millenium" and a LED laser performance. Seoul mayor Oh Se-hoon, 25 business leaders and 1,000 related employees attended the event. The mayor opened the event by praising that the Digital Media City "will provide the world with an entire community to use as a living laboratory of tomorrow's lifestyle. It will be set in an area of riverside parkland encompassing ecological gardens, lakes, hills and streams - providing heartening evidence that 21st century urban man can co-habit with nature, to the mutual benefit of both."<ref name=dmc/> Among major high-tech businesses, [[LG Electronics]] has shown the greatest interest in the DMC Landmark Building and along with [[LG Telecom]] and [[LG CNS]], they will move their respective headquarters to the new building upon its completion to form a new 'LG Town', similar to the [[Samsung Town]] recently built in south-east Seoul.<ref>{{cite news|url=http://english.seoul.go.kr/gtk/news/news_view.php?idx=7384|title=Construction begins on 'Seoul DMC Landmark Building'|date=11 November 2009|publisher=Seoul Metropolitan Government|accessdate=28 November 2009}}</ref> Politically, the project is expected to significantly boost the [[South Korean economy]] by creating 86,000 new jobs and injecting 11 trillion won in production inducement, as well as setting a new landmark icon for South Korea, improving its national image and attracting international tourists and foreign investors.<ref>{{cite news|url=http://translate.google.com/translate?js=y&prev=_t&hl=en&ie=UTF-8&u=http%3A%2F%2Feconomy.hankooki.com%2Flpage%2Festate%2F200911%2Fe2009111916191969550.htm&sl=ko&tl=en|title=LG makes the town of Sangam|date=19 November 2009|publisher=Hankooki.com|accessdate=28 November 2009}}</ref> ==Architecture== Originally designed to be angular twin towers to rise as high as {{convert|690|m|ft|0|abbr=on}},<ref>{{cite news|url=http://www.skyscrapernews.com/news.php?ref=2067|title=Funding Secured or 690m Tall Korean Skyscraper|date=4 July 2009|publisher=SkyscraperNews.com|accessdate=28 November 2009}}</ref> the final design has changed substantially to a rounder, more curve-based design featuring the concept of "Seoul Wave", which represents Seoul's status as a city of history, globalization, culture and environment. It also transforms the historic meaning and image of the Smoke-Signal Station on [[Namsan (Seoul)|Namsan]] mountain, or a beacon mound on the mountain as a traditional measure of communications, to a flow of "light", which symbolizes a modern measure of communications, or the digital industry. The building's façade resembling a lighthouse is aimed at expressing a vision as a "light leading the new millennium." The three main concepts of the DMC Landmark Building are Digital Media, Eco Design and Human Culture. For this reason, it was also called '''Seoul Lite''' before being officially named the Digital Media City Landmark Building.<ref>{{cite news|url=http://translate.google.com/translate?js=y&prev=_t&hl=en&ie=UTF-8&u=http%3A%2F%2Fwww.mdtoday.co.kr%2Fmdtoday%2Findex.html%3Fsub%3D221%26no%3D87169&sl=ko&tl=en|title=Seoul's DMC, I inform the world|date=17 June 2009|publisher=MDT Today|accessdate=28 November 2009}}</ref> The outward appearance of the building is to be made in a style reminiscent of the windows of traditional Korean houses. Its design specifies the installation of an exterior super skin containing 40,000 [[LED]] panels that emit light of various colors. The [[bamboo]]-type structure of the building, with the heart section left empty, increases its resistance to bending three-fold, thus enhancing its structural stability against [[earthquake]]s and [[vibration]] due to wind. The landmark building's green rooftop will bring about a heat insulation effect. The installation of automatic ventilation windows on the surface of the building will aid the supply of fresh air and save considerable energy. A mirror installed in the building will direct sunlight towards the lower floors. That, along with the use of geothermal heat and a photovoltaic generation system, using the side walls of the building, will make it possible to save considerable energy.<ref name=dmc/> ===Floor plans=== The following is a breakdown of floors on the Digital Media City Landmark Building:<ref>{{cite news|url=http://translate.google.com/translate?js=y&prev=_t&hl=en&ie=UTF-8&u=http%3A%2F%2Fwww.cdaily.kr%2Fnews%2FarticleView.html%3Fidxno%3D8002&sl=ko&tl=en|title=Seoul DMC Landmark Building, civil construction symbolizes the sum total of|date=15 October 2009|publisher=CDaily|accessdate=28 November 2009}}</ref><ref>{{cite news|url=http://translate.google.com/translate?hl=en&sl=ko&tl=en&u=http%3A%2F%2Fwizysl.tistory.com%2F1305|title=Sangam DMC Landmark|date=19 June 2008|publisher=Wizysl.com|accessdate=21 January 2010}}</ref> {| class="wikitable" |- ! Floors ! Use |- | 132-133 | Observatory, Media Art Center |- | 131 | Broadcasting facility, Open studio |- | 128-130 | Concert restaurant |- | 108-130 | Luxury six to eight-star hotels |- | 85-107 | Family and business hotels |- | 46-84 | First-class apartments |- | 9-45 | High-tech offices of IT, media, communication and financial businesses |- | 7-8 | Large convention centers |- | 1-7 | Department stores, shopping malls and a clinic center |- | B6-1 | World's largest interactive aquarium, Digital Media Hall |} ===Interactive aquarium=== At {{convert|10000|m2|sqft|abbr=on}}, the interactive aquarium inside the DMC Landmark Building will be the largest of its kind. Unlike conventional aquariums, it will be fully interactive and paired with the latest high-tech technologies, allowing visitors to fully interact with it. It is the first foreign direct investment into the DMC Landmark Building, with approximately a billion dollar invested over the next 5 years. On 1 July 2009, the mayor of Seoul signed an investment agreement with [[United States]]-based Acrylic Tank Manufacturing (ATM) to build the aquarium. Headquartered in [[Las Vegas Valley|Las Vegas]], ATM has 100 years of experience in building large-scale aquariums and already built the [[Atlantis, The Palm|Dubai Atlantis Hotel]] aquarium and the [[Seattle Aquarium|Seattle Underwater Dome]].<ref>{{cite news|url=http://translate.google.com/translate?js=y&prev=_t&hl=en&ie=UTF-8&u=http%3A%2F%2Fwww.heraldbiz.com%2FSITE%2Fdata%2Fhtml_dir%2F2009%2F07%2F01%2F200907010463.asp&sl=ko&tl=en|title=DMC - largest aquarium in a building|date=1 July 2009|publisher=HeraldBiz.com|accessdate=28 November 2009}}</ref> === Cancellation === The Seoul Lite was cancelled for budgetary reasons.<ref>[http://www.thejakartapost.com/news/2012/06/01/seoul-nixes-project-build-landmark-building.html Seoul nixes project to build landmark building]. The Jakarta Post (2012-06-01). Retrieved on 2013-07-12.</ref> == See also == * [[List of tallest buildings in Seoul]] * [[List of tallest buildings in the world]] ==References== {{reflist|35em}} == External links == * [http://www.emporis.com/application/?nav=building&id=1150785&lng=3 Sangam DMC Landmark Tower] on Emporis * [http://www.som.com/content.cfm/digital_media_city Digital Media City Project Page] on SOM.com {{Future developments in Seoul, Incheon, Gyeonggi-do}} {{Supertall proposed skyscrapers}} [[Category:Skyscrapers in Seoul]] [[Category:Skidmore, Owings and Merrill buildings]] [[Category:Unfinished buildings and structures]] troll!!!!!!!!!!!'