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New name...

IHOP is changing it's nane to IHOB......no this is not an joke.....Bang. (talk) 08:57, 6 June 2018 (UTC)[reply]

No, IHOP is running a teaser for a new advertising campaign implying that they are changing their name. Yes, it shows the "p" flipping over to a "b". The tagline, however, is not "IHOP is now IHOB". Instead, it is the intentionally cryptic "What could it b?" It's just another ad campaign, nothing more. - SummerPhDv2.0 13:51, 6 June 2018 (UTC)[reply]

You clearly don't understand the situation. IHOP has stated that this is not an joke:https://nypost.com/2018/06/05/ihop-announces-mysterious-name-change/ Please do actual research before you revert edits. Bang. (talk) 15:49, 6 June 2018 (UTC)[reply]

You will need to cite a reliable source. Everything directly from IHOP carefully avoids saying that they are changing their name. "For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb" Note: They did NOT say "changing" they said "flippin'". - SummerPhDv2.0 15:58, 6 June 2018 (UTC)[reply]
Check out the last half of this article.[1] With 1,800 locations, you'd think they'd want to trademark "IHOb" and register with DNS for ihob.com. They haven't. - SummerPhDv2.0 16:09, 6 June 2018 (UTC)[reply]
Well someone read my last comment and used the article I cited to again add the claim that the multibillion dollar company with growing revenue from a well-known brand name with an iconic logo has decided to throw away tens of millions of dollars changing the signs, store fixtures, menus, letterhead, etc. without bothering to trademark the new name, which they will begin to use forevermore on June 11, 2018. The article does not say that. It says the company Tweeted and posted to Facebook about the huge move of "flippin'" the letter on June 11, 2018 and that people reading the tweets assume it means they are changing the name of the chain and speculating what the "b" might stand for.
Fine. Whatever. For the next few days, the article will reflect the company's social media attention getter, but we'll say what the sources actually say: They said they are "flippin'" a letter "on June 11, 2018". Then, on Monday, we can decide whether or not this very recent tweet is really material that is significant enough for the lead section of an article about a 60 year history. - SummerPhDv2.0 18:18, 6 June 2018 (UTC)[reply]


"reliable source" I gave you an reliable source. An IHOP spokesperson out right confirmed this is not an joke. Also, what's with your attitude towards me? It makes sense they would change the name. They don't just serve pancakes now. You go outside an store, you see posters for sandwiches and fresh toast, etc. Bang. (talk) 18:30, 6 June 2018 (UTC)[reply]
Yes, you provided a reliable source that it is not a joke. I am not saying it is a joke. I am saying it is advertising. Remember when McDonald's ran ads referring to themselves as "MickyDee's"? That was not a joke, but they hadn't changed their name either.
You are correct that they sell more than pancakes. That's been true for decades. You'll note they haven't referred to themselves as "International House of Pancakes" in quite some time either (that it wasn't someone's house and there was nothing particularly "international" about their pancakes is another story).
Companies frequently stick with versions of their original names long after the name ceases to make sense. "Kentucky Fried Chicken", wanting to distance themselves from the unhealthy image of "Fried", became "KFC" (any connection to Kentucky disappeared early on, with the "Colonel" (never a colonel) having opened the first franchise in -- of course -- Utah, then selling his share of the business in the early 1960s and moving to Canada). The "Philadelphia and Reading Railroad", running trains from Reading, PA and Philadelphia, PA is now "Reading Cinemas", a large movie theater chain mostly in Australia and New Zealand, on the other side of the planet from Reading.
Yes, it is not a joke. They are "flippin'" a letter "on" June 11, 2018. If they are changing the name of the chain, they've done a remarkably bad job of it. They've failed to trademark the name and haven't bothered to pick up the web address. IMO (shared by CNN), they'd be fools to mess with a formula that is working: high brand recognition, well-known logo, etc. They'd also be hard-pressed to justify the expenses to their shareholders. Come Monday, your local IHOP will be hanging up posters with some kind of cute advertising about how you'll "flip" for their new banana pancakes or how they're "flippin' the blueberries" in the Rootin' Tootie Fruity Rootie (or whatever), but it will still be at "IHOP". - SummerPhDv2.0 19:06, 6 June 2018 (UTC)[reply]



NAME CHANGE

THEY ARE NOW IHOB. THIS IS NOT A DRILL. THIS IS NOT PERMANENT, BUT ONLY TEMPORARY, TO ATTRACT CUSTOMERS. We should change it to IHOB, for the time they are known as "IHOB". Once again, it is TEMPORARY, not permanent. — Preceding unsigned comment added by Happydawgs (talk • contribs) 23:20, 11 June 2018 (UTC)[reply]

Talk:IHOP/Archive 1#Requested move 11 June 2018. - SummerPhDv2.0 02:16, 12 June 2018 (UTC)[reply]

Okay, okay. You won. Conversation over. Bang. (talk) 21:18, 9 June 2018 (UTC)[reply]

Their twitter page says "Burgers so burgerin’ good, we changed our name to IHOb. For burgers." but okay... — Preceding unsigned comment added by Tsvyu (talk • contribs) 18:01, 16 June 2018 (UTC)[reply]


You don't know that for sure. Also, what I mean by changing name, it could be branding wise. The ONLY announed the name today, so they havent brought the name and trademark. Also, IHOP is an restaurant, they always do an bad job on stuff like this. Branding-wise means the company name remains the same, the restraunt isn't. IHOP changes its branding name to IHOB, company name is still Internation House of Pancakes Inc. Also, what they mean "flippin" as an pun, as in flippin pancakes. Also, we don't even know what the "B" means yet. Wait until June 11th and see who's right [AGURMENT CLOSED) Bang. (talk) 19:26, 6 June 2018 (UTC)[reply]

No, I don't know for sure. All I know is they said on social media that they are "flippin' the name on June 11". That people are interpreting that as changing their name effective June 11 is interesting. No, Dine Brands Global is not a restaurant and with $1.6 billion in revenue last year does not do a bad job on legal issues. Companies that do a bad job on basic legal issues wind up spending hundreds of millions on legal cases. Having massive legal departments within the corporation is much cheaper. We will certainly see the posters telling us what they are pushing on Monday. - SummerPhDv2.0 19:44, 6 June 2018 (UTC)[reply]

It should be noted that there's WP:NODEADLINE and that this can wait until better sourcing is available. Wikipedia is not required to be a source for the latest and greatest news. DonIago (talk) 20:15, 7 June 2018 (UTC)[reply]

Right now this is just a marketing campaign that shouldn't be discussed in the article. If they announce a name change next week, we can discuss it then. power~enwiki (π, ν) 16:17, 8 June 2018 (UTC)[reply]

It's not an marketing campaign though... Bang. (talk) 16:32, 8 June 2018 (UTC)[reply]

Welp, here's you proof that this IS an name change and not some marketing campaign...https://mobile.twitter.com/blake_buell/status/1004736588776071168 Social media name change and I'm pretty sure the they have registeed trademark too. Always do deep research and actually ask the company before judging... Bang. (talk) 16:37, 8 June 2018 (UTC)[reply]

More proof if you still don't believe me:https://mobile.twitter.com/DREWMALINO/status/1004732966000459778 NOTE: I'm not trying to be rude, just trying to prove an point. Bang. (talk) 16:41, 8 June 2018 (UTC)[reply]

I don't care how many tweets you can find. Twitter photos from random people are not a reliable source. As the nature of the change would be speculation at this point anyhow, we should wait until the facts are known on Monday. power~enwiki (π, ν) 17:25, 8 June 2018 (UTC)[reply]
It's a shame we don't live closer together, Clarkzero/Bang. We could have had a little wager. If they change their name, I'd buy you a big stack of pancakes at IHOb. If not, you could take me to IHOP for an "Ultimate Steakburger" from their promotional "IHOb" table card.
In any event, come Monday, I'd like to suggest that the section on this promotion is not a significant aspect of the company's 60 year history and should be removed. - SummerPhDv2.0 19:07, 8 June 2018 (UTC)[reply]

"i dont care how many tweets you can find" (facepalm) Look at the actual photo before. Also, I never said I was NOT waiting till Monday. At least you got proof that this is an name change. The name change is also stupid IMO. Whatever. Till Monday. You could be right, I could be right, if IHOP (or "IHob" didn't do this none of this would have happened. Bang. (talk) 19:18, 8 June 2018 (UTC)[reply]

We now have proof that someone on Twitter posted an image that looks like a new sign going up at a highly visible location. A reliable source directly stating that they have changed their name would be quite a different thing. - SummerPhDv2.0 22:01, 8 June 2018 (UTC)[reply]

What kind of reliable source do you think I should try to find? Bang. (talk) 23:54, 8 June 2018 (UTC)[reply]

Webpage domain has been registered. We'll see more info on the 11th. http://ihob.com Bang. (talk) 01:04, 9 June 2018 (UTC)[reply]

You said you are "pretty sure the they have registered trademark too." I don't know how you came up with that. "IHOB" (and variations) are still not registered/applied for in the U.S.[2] Now you say the "Webpage domain has been registered." The DNS entry for ihob.com is still the Canadian registration from 2005.[3] It was true when the article I cited came out and it's still true. My brother-in-law started a small business. He had the domain name and trademark before he had the small business loan. A company that did $1.6 billion in revenue last year did not change their name (for no discernable reason) and "forget" the basics of branding.
Come Monday, we will have reliable sources directly stating that IHOP has new "Ultimate Steakburgers", with special pricing through a limited time promotion they are calling "IHOb", with unlimited fries and soda. Currently, the chain does roughly half its business at breakfast, about a third at lunch and a paltry 15% or so at dinner and late night. Trying to build up lunch, dinner and late night would seem to be an intelligent move. Dumping a very well known name and icon would alienate the majority of their business and accomplish nothing good. Non one doubts that.
A promotional stunt (vague social media posts designed to be misinterpreted and spread virally, changing the signs at one highly-visible location, vague responses to questions, etc.) is a whole lot cheaper than buying ad time. It's not a "joke", it's common corporate misdirection. They will be able to cheekily say, "Gosh, we didn't say we were changing our name, only that we were 'flippin' it." That they have not said they are "changing" their name is the reason we aren't saying that they are changing their name.
Feel free to look for reliable sources in the meantime. Maybe you'll get lucky and find a few mixing sloppiness with semi-credulity. Leverage that with a strong desire to believe against the sources that aren't playing along and maybe you'll build a nice argument to get it wrong in the article.
I'd suggest waiting until Monday in the hopes of being able to tell me how wrong I was. In the meantime, what's in the article is certainly correct, you just want to say something more. I'm sitting the rest of this out until then. - SummerPhDv2.0 02:28, 9 June 2018 (UTC)[reply]
"B" stands for burgers" and "to show the brand is as serious about burgers as it is about its world-famous pancakes...", it's changing its name... for the time being! Just a branding stunt! 😃 Corky 12:44, 11 June 2018 (UTC)[reply]
Marketing only per CNBC. Bahooka (talk) 15:16, 11 June 2018 (UTC)[reply]
FWIW the sign at my local IHOP/IHOb hasn’t changed. — pythoncoder  (talk | contribs) 19:42, 11 June 2018 (UTC)[reply]
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