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Truth or Dare (Tyla song)

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"Truth or Dare"
Single by Tyla
from the album Tyla
Released13 February 2024 (2024-02-13)
StudioMiloco (London)
Genre
Length3:10
Label
Songwriter(s)
Producer(s)Sammy SoSo
Tyla singles chronology
"Water"
(2023) 		"Truth or Dare"
(2024) 		"Art"
(2024)
Music video
"Truth or Dare" on YouTube

"Truth or Dare" is a song by South African singer Tyla from her 2024 self-titled debut studio album. It was released by FAX and Epic Records as a promotional single from her 2023 self-titled extended play, before impacting rhythmic contemporary radio in the United States on 13 February 2024, as the second single from the album. Written by Tyla, Ariowa Irosogie, Imani Lewis, Corey Marlon Lindsay-Keay, Jamal Europe, and its producer Sammy SoSo, "Truth or Dare" is an amapiano track infused with elements of afrobeats and contemporary R&B influences.

The accompanying music video premiered on YouTube on 2 February 2024. Commercially, "Truth or Dare" peaked at number one in five countries. It reached number four on the U.S. Bubbling Under Hot 100 chart, number eleven in New Zealand, and number fifteen in Japan and Tyla's native South Africa. "Truth or Dare" received gold certifications in Brazil and Canada. It was performed live in multiple countries.

Background and promotion

[edit]

On 25 November 2023, Tyla teased "Truth or Dare" on Twitter with a video captioned "Truth or Dare. Pre-save, December 1".[1] Written by Tyla, Ari PenSmith, Imani Lewis, Corey Marlon Lindsay-Keay, Jamal Europe and its producer Sammy SoSo, "Truth or Dare" was recorded at Miloco Studios in London, England.[2] It was one of the three promotional singles taken from Tyla's self-titled digital extended play (EP), released on 1 December 2023 by FAX Records and Epic Records.[3][4][5]

Tyla announced the release date of her debut self-titled studio album on 1 December 2023 via Instagram.[6] To promote the recording, Tyla released a visualizer via YouTube on 15 December 2023.[7] Originally scheduled for release on 1 March 2024, the album was then released later that month on 22 March,[8] containing the digital EP.[9] "Truth or Dare" was sent to the rhythmic contemporary radio stations as the second single from the album on 13 February 2024, and it was labeled the most added track of that week with 42 stations.[10] "Truth or Dare" was covered by South Korean singer, Somin of Kard.[11]

Composition and chart performance

[edit]
"Truth or Dare"
A 18-second sample of "Truth or Dare" by Tyla, where part of the pre-chorus and chorus are heard, an amapiano recording infused with elements of afrobeats.
Problems playing this file? See media help.

"Truth or Dare" is three minutes and ten seconds long.[9] The fourth song on the album, it is an amapiano recording,[12][13] which has been described as a slab of afrobeats by Resident Advisor's Joshua Minsoo Kim.[14] It is an R&B-influenced recording,[15][7] characterized by guitar riffs, Tyla's "candied" vocals, as well as rhythmic and bass-heavy percussion.[16] In the chorus, Tyla sings about remembering when her then-lover would mistreat her and she challenges him to catch up.[17]

"Truth or Dare" debuted at number one in Korea, Norway, Denmark, Sweden and the Levant.[18] In the United States, the song peaked at number four on the Bubbling Under Hot 100 Singles on the chart dated 6 April 2024.[19] "Truth or Dare" also peaked at number one on the UK Afrobeats Singles Chart.[20] number three on the Billboard U.S. Afrobeats Songs chart,[21] number four on the World Digital Song Sales chart,[22] number 17 on the Rhythmic chart,[23] and number 41 on the Hot R&B/Hip-Hop Songs chart.[24] Elsewhere, it peaked at number 11 in New Zealand and number 15 in Japan and Tyla's native South Africa.[25][26][27] "Truth or Dare" was certified Gold in Brazil by Pro-Música Brasil,[28] and in Canada by Music Canada.[29] With over 51 million streams globally on Spotify in April 2024, "Truth or Dare" was the second most streamed song by Tyla, trailing behind "Water" until it was surpassed by "Jump" when it amassed over 100 million streams in June 2024.[30][31]

Music video

[edit]
A woman with long hair and black fur coat on is smiling while sticking out her head out of the window of a car.
Tyla speeding away from her ex-lover in the music video.

The music video for "Truth or Dare" was directed by Nabil Elderkin,[32] who later worked with Tyla on the videos for "Water (Remix)",[33] "Art",[34] "Jump",[35] and "Breathe Me".[36] It was shot in the Caribbean in December 2023.[37] The music video was released via YouTube on 2 February 2024.[38] As of October 2024, the music video sits on over 28 million views.[39] Tallie Spencer of HotNewHipHop praised Tyla's ability to mix storytelling and visuals.[40]

In the video, Tyla receives a text in the kitchen and links up with her problematic ex-lover;[32] she drives off on an awful journey with him.[38] Approaching the end of the video, Tyla is seen sticking her head out the windows of a moving car,[38] getting her revenge as she speeds away from her then-lover.[32] She gets into a high-speed chasing with an ex who won't let go and the police chase after them.[8] When the ex-lover eventually catches up to Tyla, she steals his keys and walks off, leaving him to deal with the police.[8]

Live performances

[edit]

Tyla performed a medley of "Water" and "Truth or Dare" on the season 24 finale of the U.S. television series The Voice aired on NBC on 18 December.[41][42] She also performed a medley of "On and On", "Truth or Dare", and "Water" in Times Square during the 2024 television special Dick Clark's New Year's Rockin' Eve.[43][44] Tyla performed most of the tracks from the record including "Truth or Dare",[45] "Breathe Me" and "Water", and cover songs at the 2024 edition of Summer Sonic Festival in Osaka, Japan on 17 August 2024,[46][47] and again the following day in Tokyo, she delivered a 45-minutes long performance where she opened with "Safer", then went on to perform "Truth or Dare", before closing with "Water".[48]

Credits and personnel

[edit]

Credits are adapted from the liner notes of Tyla.[2]

Recording
Musicians
  • Tyla – songwriting, vocals, background vocals, additional vocals and harmonies
  • Ari PenSmith – songwriting, background vocals, additional vocals and harmonies, vocal production
  • Mocha – songwriting, background vocals, vocal production
  • Believve – songwriting, background vocals, co-production, vocal production
  • Sammy SoSo – songwriting, background vocals, production, vocal production
  • Jamal Europe – songwriting
  • Adenine Zen – choir vocals and harmonies
  • Shanice Steele – choir vocals and harmonies
  • Sincerely Wilson – choir vocals and harmonies
  • Greg Dwight – choir vocals and harmonies
  • Mari Songs – choir vocals and harmonies
  • Ivie Ideh – choir vocals and harmonies
  • PJ Greaves – choir vocals and harmonies
  • Paula – choir vocals and harmonies
Technical

Charts

[edit]
Chart performance for "Truth or Dare"
Chart (2023–2024) Peak
position
Japan Hot Overseas (Billboard Japan)[26] 15
New Zealand Hot Singles (RMNZ)[25] 11
South Africa (TOSAC)[27] 15
South Africa Airplay (TOSAC)[49] 1
UK Afrobeats (OCC)[20] 1
US Bubbling Under Hot 100 Singles (Billboard)[50] 4
US Afrobeats Songs (Billboard)[21] 3
US Hot R&B/Hip-Hop Songs (Billboard)[24] 41
US R&B/Hip-Hop Airplay (Billboard)[51] 26
US Rhythmic (Billboard)[23] 17
US World Digital Song Sales (Billboard)[22] 4

Certifications

[edit]
Certifications for "Truth or Dare"
Region Certification Certified units/sales
Brazil (Pro-Música Brasil)[28] Gold 20,000‡
Canada (Music Canada)[29] Gold 40,000‡

‡ Sales+streaming figures based on certification alone.

Release history

[edit]
Release history for "Truth or Dare"
Region Date Format Label Ref.
Various 1 December 2023[a]
[4]
United States 13 February 2024 Rhythmic contemporary radio [10]
United Kingdom 5 April 2024 Mainstream radio RCA [52]

Notes

[edit]
  1. ^ Release as promotional single.

References

[edit]
  1. ^ Pointer, Flisadam (27 November 2023). "Tyla Teases Her Next Single 'Truth Or Dare' With A Steamy Video Clip". Uproxx. Archived from the original on 16 December 2023. Retrieved 26 December 2023.
  2. ^ a b Tyla (Media notes). Tyla. FAX Records, Epic Records. 2024. 19658876922.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  3. ^ Laketu, Adedayo (1 December 2023). "Tyla Releases Self-Titled EP Featuring Three New Songs". OkayAfrica. Archived from the original on 7 March 2024. Retrieved 2 October 2024.
  4. ^ a b Stephen, Onu (6 February 2024). "South Africa: Grammys - About South Africa's Tyla, Who Defeated Davido, Burna Boy". AllAfrica. Premium Times. Archived from the original on 7 February 2024. Retrieved 7 February 2024.
  5. ^ References for the release of Tyla EP:
  6. ^ Pugh, Jamia (1 December 2023). "Tyla announces self-titled debut album | ABC Audio Digital Syndication". ABC Audio. Archived from the original on 31 October 2024. Retrieved 3 October 2024.
  7. ^ a b D-Money (16 December 2023). "Tyla Is Off The Hook & On The Move In 'Truth Or Dare'". SoulBounce. Archived from the original on 31 October 2024. Retrieved 7 February 2024.
  8. ^ a b c Helfand, Raphael (2 February 2024). "Tyla speeds away from her ex in "Truth or Dare" video". The Fader. Archived from the original on 7 February 2024. Retrieved 7 February 2024.
  9. ^ a b TYLA by Tyla on Apple Music, 22 March 2024, archived from the original on 2 December 2023, retrieved 3 October 2024 – via Apple Music
  10. ^ a b "A Recap of Radio Add Recaps". Hits. 13 February 2024. Archived from the original on 8 March 2024. Retrieved 8 March 2024.
  11. ^ Canham, Tamlyn (25 July 2024). "South Korean singer Somin nails Tyla's 'Truth or Dare'". East Coast Radio. Archived from the original on 9 August 2024. Retrieved 3 October 2024.
  12. ^ Grant, Shawn (2 February 2024). "Tyla Drops Music Video for "Truth Or Dare"". The Source. Archived from the original on 2 September 2024. Retrieved 9 October 2024.
  13. ^ Murray, Robin (22 March 2024). "Tyla – Tyla". Clash. Archived from the original on 22 March 2024. Retrieved 23 March 2024.
  14. ^ Minsoo Kim, Joshua (27 March 2024). "Tyla - TYLA". Resident Advisor. Archived from the original on 29 April 2024. Retrieved 29 April 2024.
  15. ^ Rys, Dan; Mamo, Heran (28 December 2023). "Afrobeats Fresh Picks: Wizkid, Tyla, PsychoYP, Seyi Vibez, Kizz Daniel & More". Billboard. Archived from the original on 31 October 2024. Retrieved 24 March 2024.
  16. ^ Ngema, Zee (2 February 2024). "Tyla Sizzles In the New Music Video For "Truth or Dare"". OkayAfrica. Archived from the original on 4 February 2024. Retrieved 7 February 2024.
  17. ^ Gonzalez, Alex (1 December 2023). "Tyla Shares 'Truth Or Dare,' Her Smooth New Single". Uproxx. Archived from the original on 9 December 2023. Retrieved 29 April 2024.
  18. ^ Kandi, Privie (20 June 2024). "Johannesburg's rising star: Tyla's new song 'Truth or Dare' hits number 1 in 5 countries". MSN. Briefly.co.za. Archived from the original on 4 October 2024. Retrieved 3 October 2024.
  19. ^ "Bubbling Under Hot 100 | Week of April 6, 2024". Billboard. 2 January 2013. Retrieved 8 October 2024.
  20. ^ a b "Truth or Dare". Official Charts. 27 January 2024. Archived from the original on 11 December 2023. Retrieved 27 January 2024.
  21. ^ a b "Tyla Chart History (Billboard U.S. Afrobeats Songs)". Billboard. Archived from the original on 28 April 2024. Retrieved 10 April 2024.
  22. ^ a b "Tyla Chart History (World Digital Song Sales)". Billboard. Archived from the original on 10 April 2024. Retrieved 10 April 2024.
  23. ^ a b "Tyla Chart History (Rhythmic)". Billboard. Retrieved 23 April 2024.
  24. ^ a b "Tyla Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved 10 April 2024.
  25. ^ a b "NZ Hot Singles Chart". Recorded Music NZ. 11 December 2023. Archived from the original on 8 December 2023. Retrieved 2 March 2024.
  26. ^ a b "Billboard Japan Hot Overseas – Week of February 29, 2024". Billboard Japan (in Japanese). Archived from the original on 28 February 2024. Retrieved 28 February 2024.
  27. ^ a b "Tyla's debut soars and Future and Metro Boomin reunite (Ed 129)". The Official South African Charts. Recording Industry of South Africa. 4 April 2024. Archived from the original on 25 May 2024. Retrieved 24 May 2024.
  28. ^ a b "Brazilian single certifications – Tyla – Truth or Dare" (in Portuguese). Pro-Música Brasil. Retrieved 3 October 2024.
  29. ^ a b "Canadian single certifications – Tyla – Truth or Dare". Music Canada. Retrieved 20 September 2024.
  30. ^ Vollmer, Bernelee (2 April 2024). "Tyla's 'Truth or Dare' surpasses 51 million streams on Spotify". Independent Online. Archived from the original on 8 October 2024. Retrieved 9 October 2024.
  31. ^ "'Jump' by Tyla reaches 100 million streams on Spotify". The Citizen. 20 May 2024. Archived from the original on 20 June 2024. Retrieved 4 October 2024.
  32. ^ a b c Callwood, Brett (6 February 2024). "Tyla plays Truth or Dare". LA Weekly. Archived from the original on 7 February 2024. Retrieved 7 February 2024.
  33. ^ Bernstein, Elaina (19 March 2024). "Tyla and Travis Scott Are a Drippy Duo on the "Water" Remix". Hypebeast. Archived from the original on 21 March 2024. Retrieved 16 August 2024.
  34. ^ Inman, DeMicia (22 March 2024). "Tyla Is The Perfect Portrait In "ART" Video". Vibe. Archived from the original on 22 March 2024. Retrieved 16 August 2024.
  35. ^ Murray, Robin (20 May 2024). "Tyla Shares Scorching 'Jump' Video | Videos". Clash. Archived from the original on 2 September 2024. Retrieved 16 August 2024.
  36. ^ Mamo, Hera (3 September 2024). "Tyla Goes On the Cutest Karaoke Date in Japan in 'Breathe Me' Music Video: Watch". Billboard. Archived from the original on 7 September 2024. Retrieved 8 September 2024.
  37. ^ Alysse, Bianca (4 December 2023). "Tyla's Takeover Begins Now". Harper's Bazaar. Archived from the original on 5 December 2023. Retrieved 4 October 2024.
  38. ^ a b c Gonzalez, Alex (2 February 2024). "Tyla Gets A Taste Of Sweet Revenge In Her New 'Truth Or Dare' Video". Uproxx. Archived from the original on 2 April 2024. Retrieved 4 October 2024.
  39. ^ Seethal, Tyla (1 February 2024). Tyla - Truth or Dare (Official Music Video) (Video). Tyla. Archived from the original on 4 October 2024. Retrieved 4 October 2024 – via YouTube.
  40. ^ Spencer, Tallie (2 February 2024). "Tyla Releases Official Music Video For "Truth Or Dare"". HotNewHipHop. Archived from the original on 25 March 2024. Retrieved 4 October 2024.
  41. ^ John, Weiss (18 December 2023). "Who Is Tyla? What to Know About the Singer Performing on The Voice Season 24 Finale". NBC. Archived from the original on 20 December 2023. Retrieved 15 April 2024.
  42. ^ Denis, Kyle (12 December 2023). "Jelly Roll, Tyla & Dan + Shay Lead Star-Studded 'The Voice' Season 24 Finale Lineup". Billboard. Archived from the original on 20 December 2023. Retrieved 15 April 2024.
  43. ^ Levin, Jennifer (2 January 2024). "PHOTOS | 'I'm taking it in 2024': Tyla rings in new year with performance at New York's Times Square". News24. Archived from the original on 7 February 2024. Retrieved 7 May 2024.
  44. ^ Pugh, Jamia (21 December 2023). "Megan Thee Stallion, Tyla & more to spend 'New Year's Rockin' Eve' in Times Square | ABC Audio Digital Syndication". ABC Audio. Archived from the original on 15 April 2024. Retrieved 15 April 2024.
  45. ^ "SUMMER SONIC 2024 DAY2 on Apple Music". Apple Music. Summer Sonic Festival. Archived from the original on 8 October 2024. Retrieved 9 October 2024.
  46. ^ Simpasa, Precious (19 August 2024). "Tyla ignites Japan with amapiano beats and viral moves". The South African. Archived from the original on 18 September 2024. Retrieved 18 September 2024.
  47. ^ Birjalal, Alyssia (26 August 2024). "WATCH: Tyla impresses Tokyo with explosive performance at the 2024 Summer Sonic music festival". MSN. Archived from the original on 23 September 2024. Retrieved 18 September 2024.
  48. ^ Komatsu, Kaori; Audiot909 (26 August 2024). "Tyla衝撃の初来日を振り返る 南アフリカ文化を背負う次世代スター、サマーソニックで躍動 | Rolling Stone Japan(ローリングストーン ジャパン)" [Looking back at Tyla's shocking first visit to Japan, the next generation star carrying South African culture, performing at Summer Sonic]. Rolling Stone Japan (in Japanese). Archived from the original on 13 September 2024. Retrieved 18 September 2024.{{cite web}}: CS1 maint: numeric names: authors list (link)
  49. ^ "Local & International Radio Chart Top 10 Week 22-2024". The Official South African Charts. Recording Industry of South Africa. Archived from the original on 12 May 2024. Retrieved 31 May 2024.
  50. ^ "Tyla Chart History (Bubbling Under Hot 100)". Billboard. Retrieved 10 April 2024.
  51. ^ "Tyla Chart History (Hot R&B/Hip-Hop Airplay)". Billboard. Retrieved 27 May 2024.
  52. ^ "BBC Radio 1Xtra - Remi Burgz, Tyla joins Remi". BBC. 5 April 2024. Archived from the original on 31 October 2024. Retrieved 25 October 2024.
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