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X (社交網路服務)：修订间差异

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2023年7月23日，馬斯克宣布推出X並取代Twitter，這一過程始於將[[X.com]]域名（之前與PayPal相關）重定向到 Twitter<ref>{{Cite web |last=Davis |first=Wes |date=July 23, 2023 |title=Twitter's rebrand to X may actually be happening soon |url=https://www.theverge.com/2023/7/23/23804629/twitters-rebrand-to-x-may-actually-be-happening-soon |url-status=live |archive-url=https://web.archive.org/web/20231013162439/https://www.theverge.com/2023/7/23/23804629/twitters-rebrand-to-x-may-actually-be-happening-soon |archive-date=October 13, 2023 |access-date=July 23, 2023 |website=The Verge |language=en-US}}</ref>。次日，標誌由小鳥變為X<ref>{{Cite web |title=Twitter changes logo to 'X', replacing blue bird symbol. |url=https://www.aljazeera.com/news/2023/7/23/elon-musk-says-he-will-change-twitters-blue-bird-logo-to-an-x |url-status=live |archive-url=https://web.archive.org/web/20230724022444/https://www.aljazeera.com/news/2023/7/23/elon-musk-says-he-will-change-twitters-blue-bird-logo-to-an-x |archive-date=July 24, 2023 |access-date=July 24, 2023 |publisher=Al Jazeera |language=en}}</ref>，平台的主帳號和相關帳號也在帳號名稱中使用字母X<ref>{{Cite news |last=Roth |first=Emma |date=July 25, 2023 |title=Elon Musk just changed Twitter's logo again — sort of |url=https://www.theverge.com/2023/7/25/23807418/twitter-x-logo-design-change-elon-musk |url-status=live |archive-url=https://web.archive.org/web/20230725203202/https://www.theverge.com/2023/7/25/23807418/twitter-x-logo-design-change-elon-musk |archive-date=July 25, 2023 |access-date=July 25, 2023 |work=The Verge}}</ref>。@x帳號原由攝影師Gene X Hwang擁有，他在2007年註冊此帳號。Hwang表示願意出售此帳號，但在2023年7月25日收到郵件通知公司將接管此帳號。他獲得了一些X周邊商品和與公司領導會面的機會，但沒有財務補償<ref>{{Cite news |last=Titcomb |first=James |date=July 26, 2023 |title='They just took it': Elon Musk takes over @x Twitter account without paying owner |url=https://www.telegraph.co.uk/business/2023/07/26/x-twitter-handle-account-owner-not-paid-elon-musk-rebrand/ |url-status=live |archive-url=https://web.archive.org/web/20230726094318/https://www.telegraph.co.uk/business/2023/07/26/x-twitter-handle-account-owner-not-paid-elon-musk-rebrand/ |archive-date=July 26, 2023 |access-date=July 26, 2023 |work=[[The Daily Telegraph]] |issn=0307-1235}}</ref>。到了7月27日，[[Android]]應用程式在[[Google Play]]上的名稱和圖標更改為X；7月31日，[[App Store (iOS/iPadOS)|App Store]]也同樣進行更改，而且Apple破例允許應用名稱字符數能夠小於2<ref>{{Cite web |title=X (Previously Twitter) 10.0.0-beta.0 (Arm64-v8a) (480-640dpi) (Android 6.0+) APK Download by X Corp |url=https://www.apkmirror.com/apk/x-corp/twitter/twitter-10-0-0-beta-0-release/twitter-10-0-0-beta-0-android-apk-download/ |url-status=live |archive-url=https://web.archive.org/web/20230730204542/https://www.apkmirror.com/apk/x-corp/twitter/twitter-10-0-0-beta-0-release/twitter-10-0-0-beta-0-android-apk-download/ |archive-date=July 30, 2023 |access-date=August 9, 2023}}</ref><ref>{{Cite web |title=X (Previously Twitter) 10.0.0-release.0 (Nodpi) (Android 6.0+) APK Download by X Corp |url=https://www.apkmirror.com/apk/x-corp/twitter/twitter-10-0-0-release-0-release/twitter-10-0-0-release-0-android-apk-download/ |url-status=live |archive-url=https://web.archive.org/web/20230730204547/https://www.apkmirror.com/apk/x-corp/twitter/twitter-10-0-0-release-0-release/twitter-10-0-0-release-0-android-apk-download/ |archive-date=July 30, 2023 |access-date=August 9, 2023}}</ref><ref>{{Cite web |date=July 31, 2023 |title=Twitter gets special permission to be 'X' in the iOS App Store |url=https://www.theverge.com/2023/7/31/23813883/twitter-x-ios-app-store-iphone-apple-elon-musk |url-status=live |archive-url=https://web.archive.org/web/20230731152819/https://www.theverge.com/2023/7/31/23813883/twitter-x-ios-app-store-iphone-apple-elon-musk |archive-date=July 31, 2023 |access-date=July 31, 2023}}</ref>。此時，網頁版的一些Twitter品牌元素被移除，包括將推文改為「貼文」<ref>{{Cite web |date=July 29, 2023 |title=As Musk renames Twitter to X; 'Tweets' now 'posts', 'retweets' become 'reposts': Report |url=https://www.hindustantimes.com/technology/twitter-latest-news-elon-musk-x-tweet-to-be-called-post-101690642819088.html |url-status=live |archive-url=https://web.archive.org/web/20230813172330/https://www.hindustantimes.com/technology/twitter-latest-news-elon-musk-x-tweet-to-be-called-post-101690642819088.html |archive-date=August 13, 2023 |access-date=August 14, 2023 |website=Hindustan Times |language=en}}</ref>。
2023年7月23日，馬斯克宣布推出X並取代Twitter，這一過程始於將[[X.com]]域名（之前與PayPal相關）重定向到 Twitter<ref>{{Cite web |last=Davis |first=Wes |date=July 23, 2023 |title=Twitter's rebrand to X may actually be happening soon |url=https://www.theverge.com/2023/7/23/23804629/twitters-rebrand-to-x-may-actually-be-happening-soon |url-status=live |archive-url=https://web.archive.org/web/20231013162439/https://www.theverge.com/2023/7/23/23804629/twitters-rebrand-to-x-may-actually-be-happening-soon |archive-date=October 13, 2023 |access-date=July 23, 2023 |website=The Verge |language=en-US}}</ref>。次日，標誌由小鳥變為X<ref>{{Cite web |title=Twitter changes logo to 'X', replacing blue bird symbol. |url=https://www.aljazeera.com/news/2023/7/23/elon-musk-says-he-will-change-twitters-blue-bird-logo-to-an-x |url-status=live |archive-url=https://web.archive.org/web/20230724022444/https://www.aljazeera.com/news/2023/7/23/elon-musk-says-he-will-change-twitters-blue-bird-logo-to-an-x |archive-date=July 24, 2023 |access-date=July 24, 2023 |publisher=Al Jazeera |language=en}}</ref>，平台的主帳號和相關帳號也在帳號名稱中使用字母X<ref>{{Cite news |last=Roth |first=Emma |date=July 25, 2023 |title=Elon Musk just changed Twitter's logo again — sort of |url=https://www.theverge.com/2023/7/25/23807418/twitter-x-logo-design-change-elon-musk |url-status=live |archive-url=https://web.archive.org/web/20230725203202/https://www.theverge.com/2023/7/25/23807418/twitter-x-logo-design-change-elon-musk |archive-date=July 25, 2023 |access-date=July 25, 2023 |work=The Verge}}</ref>。@x帳號原由攝影師Gene X Hwang擁有，他在2007年註冊此帳號。Hwang表示願意出售此帳號，但在2023年7月25日收到郵件通知公司將接管此帳號。他獲得了一些X周邊商品和與公司領導會面的機會，但沒有財務補償<ref>{{Cite news |last=Titcomb |first=James |date=July 26, 2023 |title='They just took it': Elon Musk takes over @x Twitter account without paying owner |url=https://www.telegraph.co.uk/business/2023/07/26/x-twitter-handle-account-owner-not-paid-elon-musk-rebrand/ |url-status=live |archive-url=https://web.archive.org/web/20230726094318/https://www.telegraph.co.uk/business/2023/07/26/x-twitter-handle-account-owner-not-paid-elon-musk-rebrand/ |archive-date=July 26, 2023 |access-date=July 26, 2023 |work=[[The Daily Telegraph]] |issn=0307-1235}}</ref>。到了7月27日，[[Android]]應用程式在[[Google Play]]上的名稱和圖標更改為X；7月31日，[[App Store (iOS/iPadOS)|App Store]]也同樣進行更改，而且Apple破例允許應用名稱字符數能夠小於2<ref>{{Cite web |title=X (Previously Twitter) 10.0.0-beta.0 (Arm64-v8a) (480-640dpi) (Android 6.0+) APK Download by X Corp |url=https://www.apkmirror.com/apk/x-corp/twitter/twitter-10-0-0-beta-0-release/twitter-10-0-0-beta-0-android-apk-download/ |url-status=live |archive-url=https://web.archive.org/web/20230730204542/https://www.apkmirror.com/apk/x-corp/twitter/twitter-10-0-0-beta-0-release/twitter-10-0-0-beta-0-android-apk-download/ |archive-date=July 30, 2023 |access-date=August 9, 2023}}</ref><ref>{{Cite web |title=X (Previously Twitter) 10.0.0-release.0 (Nodpi) (Android 6.0+) APK Download by X Corp |url=https://www.apkmirror.com/apk/x-corp/twitter/twitter-10-0-0-release-0-release/twitter-10-0-0-release-0-android-apk-download/ |url-status=live |archive-url=https://web.archive.org/web/20230730204547/https://www.apkmirror.com/apk/x-corp/twitter/twitter-10-0-0-release-0-release/twitter-10-0-0-release-0-android-apk-download/ |archive-date=July 30, 2023 |access-date=August 9, 2023}}</ref><ref>{{Cite web |date=July 31, 2023 |title=Twitter gets special permission to be 'X' in the iOS App Store |url=https://www.theverge.com/2023/7/31/23813883/twitter-x-ios-app-store-iphone-apple-elon-musk |url-status=live |archive-url=https://web.archive.org/web/20230731152819/https://www.theverge.com/2023/7/31/23813883/twitter-x-ios-app-store-iphone-apple-elon-musk |archive-date=July 31, 2023 |access-date=July 31, 2023}}</ref>。此時，網頁版的一些Twitter品牌元素被移除，包括將推文改為「貼文」<ref>{{Cite web |date=July 29, 2023 |title=As Musk renames Twitter to X; 'Tweets' now 'posts', 'retweets' become 'reposts': Report |url=https://www.hindustantimes.com/technology/twitter-latest-news-elon-musk-x-tweet-to-be-called-post-101690642819088.html |url-status=live |archive-url=https://web.archive.org/web/20230813172330/https://www.hindustantimes.com/technology/twitter-latest-news-elon-musk-x-tweet-to-be-called-post-101690642819088.html |archive-date=August 13, 2023 |access-date=August 14, 2023 |website=Hindustan Times |language=en}}</ref>。


這次重新品牌化被認為不尋常，因為Twitter的品牌在全球範圍內已經非常強大，「推文」這個詞已成為日常用語<ref name="CBC 2023 y171">{{Cite web |date=July 26, 2023 |title=Twitter was the Holy Grail of branding. Then Elon Musk ditched it. Experts question why |url=https://www.cbc.ca/news/business/twitter-elon-musk-branding-x-1.6917161 |url-status=live |archive-url=https://web.archive.org/web/20230810233741/https://www.cbc.ca/news/business/twitter-elon-musk-branding-x-1.6917161 |archive-date=August 10, 2023 |access-date=August 9, 2023 |publisher=Canadian Broadcasting Corporation}}</ref>。而這樣的動作受到了批評，認為其名稱和標誌的[[商標]]性較弱：美國有近900家擁有「X」商標的公司<ref>{{Cite news |date=July 25, 2023 |title=Why Twitter's rebrand to X could be legally challenging |url=https://www.cbsnews.com/news/twitter-trademark-x-com-rebrand/ |url-status=live |archive-url=https://web.archive.org/web/20230804171027/https://www.cbsnews.com/news/twitter-trademark-x-com-rebrand/ |archive-date=August 4, 2023 |access-date=August 4, 2023 |publisher=[[CBS News]]}}</ref>，包括[[Meta Platforms]]擁有的與社交媒體相關的標誌<ref>{{Cite news |last1=Sheth |first1=Sonam |last2=Sundar |first2=Sindhu |title=Meta already appears to hold the rights to 'X.' It could make Twitter's rebrand complicated. |url=https://www.businessinsider.com/meta-holds-rights-to-x-twitter-rebrand-elon-musk-2023-7 |url-status=live |archive-url=https://web.archive.org/web/20230804171025/https://www.businessinsider.com/meta-holds-rights-to-x-twitter-rebrand-elon-musk-2023-7 |archive-date=August 4, 2023 |access-date=August 4, 2023 |work=[[Business Insider]]}}</ref>。X 標誌使用{{le|黑板粗體字|Blackboard bold}}「X」，這個字符自1970年代以來一直出現在數學教科書中，並在[[Unicode]]中編號為{{unichar|1D54F|Mathematical double-struck capital X}}<ref>{{Cite web |title=Twitter's new 'X' logo looks suspiciously like a Unicode character - Business Insider |url=https://www.businessinsider.com/twitter-x-logo-unicode-math-textbooks-2023-7 |url-status=live |archive-url=https://web.archive.org/web/20231110050123/https://www.businessinsider.com/twitter-x-logo-unicode-math-textbooks-2023-7 |archive-date=November 10, 2023 |access-date=November 9, 2023 |website=[[Business Insider]]}}</ref><ref>{{Cite news |last=Brodkin |first=Jon |date=July 24, 2023 |title=Musk rushes out new Twitter logo—it's just an X that someone tweeted at him |url=https://arstechnica.com/tech-policy/2023/07/musk-rushes-out-new-twitter-logo-its-just-an-x-that-someone-tweeted-at-him/ |url-status=live |archive-url=https://web.archive.org/web/20230730052415/https://arstechnica.com/tech-policy/2023/07/musk-rushes-out-new-twitter-logo-its-just-an-x-that-someone-tweeted-at-him/ |archive-date=July 30, 2023 |access-date=August 4, 2023 |work=Ars Technica}}</ref>。
這次重新品牌化被認為不尋常，因為Twitter的品牌在全球範圍內已經非常強大，「推文」這個詞已成為日常用語<ref name="CBC 2023 y171">{{Cite web |date=July 26, 2023 |title=Twitter was the Holy Grail of branding. Then Elon Musk ditched it. Experts question why |url=https://www.cbc.ca/news/business/twitter-elon-musk-branding-x-1.6917161 |url-status=live |archive-url=https://web.archive.org/web/20230810233741/https://www.cbc.ca/news/business/twitter-elon-musk-branding-x-1.6917161 |archive-date=August 10, 2023 |access-date=August 9, 2023 |publisher=Canadian Broadcasting Corporation}}</ref>。而這樣的動作受到了批評，認為其名稱和標誌的[[商標]]性較弱：美國有近900家擁有「X」商標的公司<ref>{{Cite news |date=July 25, 2023 |title=Why Twitter's rebrand to X could be legally challenging |url=https://www.cbsnews.com/news/twitter-trademark-x-com-rebrand/ |url-status=live |archive-url=https://web.archive.org/web/20230804171027/https://www.cbsnews.com/news/twitter-trademark-x-com-rebrand/ |archive-date=August 4, 2023 |access-date=August 4, 2023 |publisher=[[CBS News]]}}</ref>，包括[[Meta Platforms]]擁有的與社交媒體相關的標誌<ref>{{Cite news |last1=Sheth |first1=Sonam |last2=Sundar |first2=Sindhu |title=Meta already appears to hold the rights to 'X.' It could make Twitter's rebrand complicated. |url=https://www.businessinsider.com/meta-holds-rights-to-x-twitter-rebrand-elon-musk-2023-7 |url-status=live |archive-url=https://web.archive.org/web/20230804171025/https://www.businessinsider.com/meta-holds-rights-to-x-twitter-rebrand-elon-musk-2023-7 |archive-date=August 4, 2023 |access-date=August 4, 2023 |work=[[Business Insider]]}}</ref>。X標誌使用{{le|黑板粗體字|Blackboard bold}}「X」，這個字符自1970年代以來一直出現在數學教科書中，並在[[Unicode]]中編號為{{unichar|1D54F|Mathematical double-struck capital X}}<ref>{{Cite web |title=Twitter's new 'X' logo looks suspiciously like a Unicode character - Business Insider |url=https://www.businessinsider.com/twitter-x-logo-unicode-math-textbooks-2023-7 |url-status=live |archive-url=https://web.archive.org/web/20231110050123/https://www.businessinsider.com/twitter-x-logo-unicode-math-textbooks-2023-7 |archive-date=November 10, 2023 |access-date=November 9, 2023 |website=[[Business Insider]]}}</ref><ref>{{Cite news |last=Brodkin |first=Jon |date=July 24, 2023 |title=Musk rushes out new Twitter logo—it's just an X that someone tweeted at him |url=https://arstechnica.com/tech-policy/2023/07/musk-rushes-out-new-twitter-logo-its-just-an-x-that-someone-tweeted-at-him/ |url-status=live |archive-url=https://web.archive.org/web/20230730052415/https://arstechnica.com/tech-policy/2023/07/musk-rushes-out-new-twitter-logo-its-just-an-x-that-someone-tweeted-at-him/ |archive-date=July 30, 2023 |access-date=August 4, 2023 |work=Ars Technica}}</ref>。


重新品牌化幾天後，AP Stylebook 更新建議記者將該平台稱為「X，前稱 Twitter」。2023 年 9 月，Ad Age 引用 Harris Poll 指出，重新品牌化並未廣泛普及，大多數用戶和知名品牌仍稱其為「Twitter」。
重新品牌化幾天後，AP Stylebook 更新建議記者將該平台稱為「X，前稱 Twitter」。2023 年 9 月，Ad Age 引用 Harris Poll 指出，重新品牌化並未廣泛普及，大多數用戶和知名品牌仍稱其為「Twitter」。

2024年6月12日 (三) 13:15的版本

X
登录页面
网站类型
社群網路服務、微網誌、新聞
语言多语言
成立2006年3月21日，​18年前​（2006-03-21）
業務範圍 全世界（除在中国大陆、古巴、俄罗斯、土庫曼斯坦、乌兹别克斯坦、朝鲜等地区被封锁）[1]
持有者X公司（2023年至今）
推特公司（2006年—2023年）
创立者
首席执行官琳达·雅克里诺
网址x.com 編輯維基數據鏈接
商业性质是
注册可选
用户
[2]
推出时间2006年7月15日，​18年前​（2006-07-15）
现状活躍
系统平台iOS、Android、Microsoft Windows、MacOS、網頁
編程語言Java、Ruby、Scala、JavaScript
[3][4][5][6][7][8][9][10][11][12][13][14]
2015年的埃隆·马斯克。
本条目属于
埃隆·马斯克系列
关联公司
社交媒体
相关条目

X，前稱Twitter，是美國X公司營運的一個社交網路服務。它是全球頂尖的社交媒體平臺之一，也是世界上第7大訪問量最高的網站[16][17]。用戶可以發布文字消息、圖片和影片，並通過點贊和轉發來互動[18]。X 還提供了直接訊息、視頻和音頻通話、書籤、列表、社區、聊天機器人和社交音頻功能 Spaces 等多種功能。

Twitter由傑克·多西、諾阿·格拉斯、比茲·斯通和埃文·威廉士於2006年3月創立。2022年，Twitter被伊隆·馬斯克收購，隨後在2023年7月重新將品牌名稱改為X。儘管X與Twitter相似，但它新增了長篇文字[19]、帳戶變現[20]、音視頻通話[21]、與xAI的Grok聊天機器人整合[22]、求職功能[23]和付費驗證等功能，不同於Twitter基於粉絲數的驗證系統[24]。它缺少Circles[25]、NFT個人資料圖片[26]和個人資料中的代詞等功能[27]。馬斯克計劃將X打造成類似WeChat的「一站式應用程序」[28]。

然而，自品牌重塑以來，X面臨不少爭議。推特檔案的發布、記者帳號停權（英语：December 2022 Twitter suspensions）、將媒體機構標籤為「國家附屬」並限制其可見度等問題引發了廣泛批評[29][30]。儘管馬斯克已卸任CTO，X仍在面對如錯誤資訊[31]、仇恨言論和反猶太主義等問題[32][33]。為了應對這些指控，X公司對美國媒體事務公司（英语：Media Matters for America）和反數位仇恨中心（英语：Center for Countering Digital Hate）等非營利組織採取了法律行動[34][35]。

歷史

Twitter的收購

 Elon Musk Twitter的logo，一个风格化的小蓝鸟
@elonmusk

2022年4月14日[36]

这个部分摘自：埃隆·马斯克收购推特案[编辑]

2022年4月14日，美国企业家伊隆·马斯克提议以430亿美元的价格收購社交媒体公司推特。而在之前，马斯克便以26.4亿美元的价格收购了推特公司9.1%的股份。在马斯克意图收购推特公司之前，他曾接受推特公司的邀请而加入其董事会。为了应对马斯克的收购提议，推特董事会宣布启动“毒丸计划”，批准股东们在发生恶意收购时购买额外的股票。4月25日，推特公司宣布決定接受马斯克的收购提议。7月8日，马斯克一度宣布取消收购提议。10月3日，马斯克向推特表示计划按此前协议的原报价收购推特公司。10月27日，马斯克完成以440亿美元将推特私有化的交易。

收購後的經營

2023年7月23日，馬斯克宣布推出X並取代Twitter，這一過程始於將X.com域名（之前與PayPal相關）重定向到 Twitter[37]。次日，標誌由小鳥變為X[38]，平台的主帳號和相關帳號也在帳號名稱中使用字母X[39]。@x帳號原由攝影師Gene X Hwang擁有，他在2007年註冊此帳號。Hwang表示願意出售此帳號，但在2023年7月25日收到郵件通知公司將接管此帳號。他獲得了一些X周邊商品和與公司領導會面的機會，但沒有財務補償[40]。到了7月27日，Android應用程式在Google Play上的名稱和圖標更改為X；7月31日，App Store也同樣進行更改，而且Apple破例允許應用名稱字符數能夠小於2[41][42][43]。此時，網頁版的一些Twitter品牌元素被移除，包括將推文改為「貼文」[44]。

這次重新品牌化被認為不尋常，因為Twitter的品牌在全球範圍內已經非常強大，「推文」這個詞已成為日常用語[45]。而這樣的動作受到了批評，認為其名稱和標誌的商標性較弱：美國有近900家擁有「X」商標的公司[46]，包括Meta Platforms擁有的與社交媒體相關的標誌[47]。X標誌使用黑板粗體字（英语：Blackboard bold）「X」，這個字符自1970年代以來一直出現在數學教科書中，並在Unicode中編號為U+1D54F 𝕏 MATHEMATICAL DOUBLE-STRUCK CAPITAL X[48][49]。

重新品牌化幾天後，AP Stylebook 更新建議記者將該平台稱為「X，前稱 Twitter」。2023 年 9 月，Ad Age 引用 Harris Poll 指出，重新品牌化並未廣泛普及，大多數用戶和知名品牌仍稱其為「Twitter」。

2024 年 5 月 17 日，URL 正式從 twitter.com 更改為 x.com。

參考資料

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检索自“https://zh.wikipedia.org/zhwiki/w/index.php?title=X_(社交網路服務)&oldid=83017225”