忠

忠，《说文解字》解释为：“敬也。从心，中声。”《玉篇》解释为：“直也。”《增韵》解释为：“内尽其心，而不欺也。”《疏》：“中心曰忠。中下从心，謂言出于心，皆有忠實也。”《六書精蘊》解释为：“竭誠也。”《傳》：“事上竭誠也。”

“忠”后来成为儒家思想的核心之一，原指为人诚恳厚道、尽心尽力，尽力做好本分的事。有忠诚无私、忠于他人、忠于国家及君主等多种含义。如“志虑忠纯”，“君使臣以礼，臣事君以忠”，“尽心于人曰忠，不欺于己曰信”。宋代以后，“忠”在一定程度上发展到成为臣民绝对服从于君主的一种片面的道德义务，認為忠是美德，是維護國家政權（君主制度）穩定的力量；並認為如果國家動盪，受苦都是老百姓。

市场营销

企业努力成为忠诚度目标，以留住客户。^[1]^[2] 品牌忠诚度是指消费者对某一特定品牌的偏好以及重复购买该品牌的承诺。 ^[3]^[4] 所谓的忠诚度计划向忠诚客户提供奖励，以换取跟踪消费者偏好和购买习惯的能力。^[5]

一个类似的概念是粉丝忠诚，即对运动队、虚构人物或虚构电视剧的投入和持续兴趣。忠诚的体育迷即使在连续亏损的赛季中也会继续成为球迷。^[6]

參考文獻

^ Customer retention strategies to prepare for 2023. loyaltylion.com. [2023-10-10].
^ 8 Ways to Earn and Build Real Customer Loyalty for Your Business. articles.bplans.com. [2023-10-10].
^ Customer loyalty: Toward an integrated conceptual framework. link.springer.com. [2023-10-10].
^ Build Loyal Customer Base to Succeed in Your Business. www.helponclick.com. [2023-10-10].
^ Loyalty programs and their impact on repeat-purchase loyalty patterns. www.sciencedirect.com. [2023-10-10].
^ The Business of Sports: A Primer for Journalists. books.google.com. [2023-10-10].

參考

佐藤將之：〈國家社稷存亡之道德：春秋、戰國早期「忠」和「忠信」概念之意義（页面存档备份，存于互联网档案馆）〉。

[[Category:道德]

[1] Customer retention strategies to prepare for 2023. loyaltylion.com. [2023-10-10].

[2] 8 Ways to Earn and Build Real Customer Loyalty for Your Business. articles.bplans.com. [2023-10-10].

[3] Customer loyalty: Toward an integrated conceptual framework. link.springer.com. [2023-10-10].

[4] Build Loyal Customer Base to Succeed in Your Business. www.helponclick.com. [2023-10-10].

[5] Loyalty programs and their impact on repeat-purchase loyalty patterns. www.sciencedirect.com. [2023-10-10].

[6] The Business of Sports: A Primer for Journalists. books.google.com. [2023-10-10].

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