忠

忠，《說文解字》解釋為：「敬也。從心，中聲。」《玉篇》解釋為：「直也。」《增韻》解釋為：「內盡其心，而不欺也。」《疏》：「中心曰忠。中下從心，謂言出於心，皆有忠實也。」《六書精蘊》解釋為：「竭誠也。」《傳》：「事上竭誠也。」

「忠」後來成為儒家思想的核心之一，原指為人誠懇厚道、盡心盡力，盡力做好本分的事。有忠誠無私、忠於他人、忠於國家及君主等多種含義。如「志慮忠純」，「君使臣以禮，臣事君以忠」，「盡心於人曰忠，不欺於己曰信」。宋代以後，「忠」在一定程度上發展到成為臣民絕對服從於君主的一種片面的道德義務，認為忠是美德，是維護國家政權（君主制度）穩定的力量；並認為如果國家動盪，受苦都是老百姓。

市場行銷

企業努力成為忠誠度目標，以留住客戶。^[1]^[2] 品牌忠誠度是指消費者對某一特定品牌的偏好以及重複購買該品牌的承諾。 ^[3]^[4] 所謂的忠誠度計劃向忠誠客戶提供獎勵，以換取跟蹤消費者偏好和購買習慣的能力。^[5]

一個類似的概念是粉絲忠誠，即對運動隊、虛構人物或虛構電視劇的投入和持續興趣。忠誠的體育迷即使在連續虧損的賽季中也會繼續成為球迷。^[6]

參考文獻

^ Customer retention strategies to prepare for 2023. loyaltylion.com. [2023-10-10].
^ 8 Ways to Earn and Build Real Customer Loyalty for Your Business. articles.bplans.com. [2023-10-10].
^ Customer loyalty: Toward an integrated conceptual framework. link.springer.com. [2023-10-10].
^ Build Loyal Customer Base to Succeed in Your Business. www.helponclick.com. [2023-10-10].
^ Loyalty programs and their impact on repeat-purchase loyalty patterns. www.sciencedirect.com. [2023-10-10].
^ The Business of Sports: A Primer for Journalists. books.google.com. [2023-10-10].

參考

佐藤將之：〈國家社稷存亡之道德：春秋、戰國早期「忠」和「忠信」概念之意義（頁面存檔備份，存於網際網路檔案館）〉。

[[Category:道德]

[1] Customer retention strategies to prepare for 2023. loyaltylion.com. [2023-10-10].

[2] 8 Ways to Earn and Build Real Customer Loyalty for Your Business. articles.bplans.com. [2023-10-10].

[3] Customer loyalty: Toward an integrated conceptual framework. link.springer.com. [2023-10-10].

[4] Build Loyal Customer Base to Succeed in Your Business. www.helponclick.com. [2023-10-10].

[5] Loyalty programs and their impact on repeat-purchase loyalty patterns. www.sciencedirect.com. [2023-10-10].

[6] The Business of Sports: A Primer for Journalists. books.google.com. [2023-10-10].

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