Draft:Data clean room
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The data clean room (DCR) is a secure, intermediary, cloud service used among companies to mutually agree on sharing sensitive first-party data, which is data that is collected directly from customers and consumers.[1] In 2023, IAB Tech Lab released the Open Private Join and Activation (OPJA) specification to help with clean room interoperability among clean room providers.[2]
On July 5, 2023, IAB Tech Lab, a non-profit consortium that develops open technical standards for the ad-supported digital economy, released a set of common principles and operating recommendations on using DCRs.[3]
Privacy conerns
[edit]According to the Federal Trade Commission (FTC), DCRs does not necessarily mean these solutions are private and could lead to privacy washing.[1] Privacy washing occurs when a company claims to prioritize data protections for its customers' data, but actually fails to implement best practices for securing the data.[4] In other words, DCRs may facilitate the exchange of data between untrusted parties.
Companies
[edit]A list of some companies that operate and offer data clean room solutions include:[1]
References
[edit]- ^ a b c Schiff, Allison (2024-11-18). "The FTC Thinks Data Clean Rooms May Have A Few Dusty Corners". AdExchanger. Retrieved 2024-12-09.
- ^ "Data Clean Rooms: Separating Fact from Fiction". Federal Trade Commission. 2024-11-13. Retrieved 2024-12-07.
- ^ Hercher, James (2023-07-05). "IAB Tech Lab Blesses Its First Set Of Data Clean Room Specs". AdExchanger. Retrieved 2024-12-10.
- ^ Joyce (2021-05-03). "Privacy-Washing: What Is It And How To Stop It From Happening To Your Company". California Lawyers Association. Retrieved 2024-12-10.
- ^ Bruell, Alexandra (2021-08-17). "InfoSum Raises $65 Million as Companies Prioritize Data-Privacy". The Wall Street Journal. Retrieved 2024-12-10.
- ^ Hercher, James (2024-01-18). "LiveRamp Acquires Habu, As Walled Gardens Put The Squeeze On Indie Data Collaboration Tech". AdExchanger. Retrieved 2024-12-10.
- ^ Vargas, Anthony (2023-04-18). "With Data Fragmentation On The Rise, Clean Room Optable Secures $20M Series A". AdExchanger. Retrieved 2024-12-10.
- ^ Bridgwater, Adrian. "AWS CEO Selipsky: We Are Making Cloud Easier To Use". Forbes. Retrieved 2024-12-10.
Further reading
[edit]- Data Clean Rooms - Guidance and Recommended Practices Version 1.0 - IAB Tech Lab (Released July 5, 2023)
- Open Private Join and Activation (OPJA) specification (Released February 14, 2024)
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