Physique 57
| Industry | Fitness |
|---|---|
| Founded | 2006 |
| Founders | Jennifer Maanavi & Tanya Becker |
| Headquarters | |
| Website | Physique57.com |
Physique 57 is a global fitness and media company headquartered in New York City with studios and proprietary and third party digital platforms. It has corporate-owned and franchised studios in the US, the United Arab Emirates, India, and Thailand.[1][2][3][4] [5]
Founded by Jennifer Vaughan Maanavi and Tanya Becker in 2006,[6][7] Physique 57 was designed around the concept of the popular Lotte Berk Method (a fitness studio that offered the eponymous technique created in the 1950s by a former ballet dancer).[8][9][10][11]
History
[edit]The company was co-founded by Jennifer Maanavi and Tanya Becker in 2005.[12]
The company launched a franchise business in 2019 and in 2021, launched an 80-hour virtual barre certification program.[9]
Expansion
[edit]In February 2006, Physique 57 began at 24 W. 57th Street in New York City, United States. Its Bridgehampton outpost opened in Lotte Berk's former space at 264 Butter Lane Barn. In the fall of 2007, the Spring Street location opened in Soho's historic Butterick building.
In June 2010, Physique 57 Beverly Hills launched its studio. In August 2011, it opened its third Manhattan studio on the Upper West Side, in the Ansonia.[citation needed]
In the summer of 2013, Physique 57 opened its first international studio in Dubai. In 2014, it opened its second international studio in Bangkok and in 2015, opened another international studio in Dubai.
In January 2016, Physique 57 opened its fourth Manhattan studio in the Financial District. In 2017, Bangkok opened two more locations. In 2018, the Mumbai studio launched[13] and in 2019, the company launched the US Franchise Program and Virtual Studio named Physique LIVE. In 2021, their first Midwest studio opened in Carmel, Indiana.
Partnerships
[edit]Physique 57 partnered with Biore Skincare in 2010[14] and with Fitbit in 2019.[15] It has also partnered with One&Only Ocean Club[16] and in 2021 with FlexIt.[17]
It had also partnered with Plus One (2012), Canyon Ranch (2010), QVC (2012-2014), and Apptiv (2020).[18][19]
Recognition
[edit]The company was named No. 377 in Inc. Magazine's list of the 500 fastest growing companies in America in 2010.[20] In 2021, Physique 57 was named a top 20 fitness app by Good Housekeeping.[21]
References
[edit]- ^ "Gym from Home: How workout-at-home has become a pandemic fitness trend". Retrieved 4 July 2021.
- ^ "From Figurerobics to Pilatesology: The 7 Best Online Workouts".
- ^ "Now Working Moms Can Workout at a Gym Online". ABC News.
- ^ "Pilates Devotee Finds Cardio at the Ballet Barre".
- ^ "Beginner barre workout at Physique 57 in Beverly Hills". Los Angeles Times. 11 April 2014.
- ^ "Yahoo Finance Breakouts presents Jennifer Maanavi, Physique57 Founder & CEO". Retrieved 29 May 2019.
- ^ "How Physique 57's Founders Help Women Be Their Best Selves". 23 December 2016. Retrieved 23 December 2016.
- ^ Liberatore, Josh (2023-08-24). "How Physique 57 Built a Barre Empire, Then Took It Online". Athletech News. Retrieved 2024-10-04.
- ^ a b Tuchman, Robert (2021-10-13). "How Success Happened For Jennifer Maanavi, Co-Founder and CEO of Physique 57". Entrepreneur. Retrieved 2024-10-04.
- ^ "Kelly Ripa Fitness & Diet Trends: SoulCycle". 29 March 2016.
- ^ "I tried the 2-week fitness program Kelly Ripa and Chrissy Teigen swear by - and my stomach has never been more toned". Business Insider.
- ^ "Meet Jennifer Maanavi of Physique 57 in Beverly Hills". Retrieved May 23, 2017.
- ^ Rao, Yoshita (2024-05-24). "New York's popular barre workout comes to Bandra; meet the woman behind it all". Vogue India. Retrieved 2024-11-13.
- ^ "Wipe down and tone up with Bioré® Skincare and Physique 57".
- ^ "5 unmissable Fitbit Premium features we can't live without".
- ^ "Physique 57 & One & Only Ocean Club".
- ^ "I tried the FlexIt app that brings a virtual personal trainer to your living room".
- ^ "New Barre Category Available Now!".
- ^ "Physique 57® Opens Third New York City Fitness Studio Location On The Upper West Side".[dead link]
- ^ Inc Magazine's Inc. 500.
- ^ "The 20 Best Workout Apps You Should Download in 2021". Retrieved 29 December 2020.